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Future Traveller Tribes 2030, Understanding Tomorrow's Traveller - An Amadeus Report

Amadeus 6 July 2017
For several decades now, the notion of differentiation between groups of consumers on the basis that they have different characteristics that make them suitable for different products, services and marketing messages has been a well-accepted part of marketing practice. Such groups, which can be referred to as 'segments' or 'tribes', can be differentiated on features such as geographical location, product needs, demographics, product consumption occasions, and others.In recent years, much has been written in the marketing trade press about the latest 'segment of one'. This refers to the idea that modern consumers increasingly demand the kind of personalization in delivery of products and services that successfully treats each consumer as an individual. We believe that considering types of customers is still a valid exercise, and will continue to be so for the foreseeable future.Back in 2006, Amadeus looked ahead to the world of 2020 and developed Traveller Tribes 2020, a report in which 4 travel groups were designed. Those types of tourist were built largely from functional building blocks such as demographics, nationality and travel behaviour (business versus leisure). Over the past ten years we have seen considerable evolution in societies and technologies, and an increasing awareness of complexity. We occupy multiple roles in our lives, each carrying different responsibilities and requiring different forms of support from brands. Fast-forwarding now to 2015 and the fast-evolving world of technology around us, we believe a new approach is needed.We are now looking at the year 2030 and we have tried to anticipate the types of travellers who will be relevant 15 years from now and we have built our new tribes on the basis of more fundamental and relevant building blocks: we have taken a "psychographic" approach, forming new sets of travellers on the basis of their broadly similar outlooks on, expectations of and objectives for their travel. The traveller tribes are placed within the demographic, consumer and technological contexts that will shape the travel landscape up to 2030.Find in this travel research report the features, behaviours, values and needs of the 6 travel groups that will travel in 2030: Simplicity Searchers, Reward Hunters, Social Capital Seekers, Cultural Purists, Ethical Travellers and Obligation Meeters.
commercial

Amadeus Hospitality Diagramming Integrated with Delphi.fdc Sales and Catering

Amadeus 14 December 2016
To improve staff productivity and event execution, Amadeus Hospitality Diagramming (formerly known as iPlan) has been deeply integrated into the Amadeus Advanced Sales & Event Management module - Delphi.fdc.This new integration eliminates the need for staff members to enter booking data into two systems. With just a single click of a button, booking data entered into Delphi.fdc Sales and Catering Software is sent to Amadeus Hospitality Diagramming to start the creation of the room plan. With this seamless integration, errors caused by duplicate data entry are eliminated and users complete their work faster allowing them to focus on tasks that really matter.Additional enhancements in this release provide users with improved usability and responsiveness, making it faster and easier than ever to create a room plan. Even complex room plans containing many objects can be manipulated without an impact on performance. The result is more productive users, a better user experience, successfully executed events, and happier planners.
commercial

Amadeus & Zingle partnership is revolutionizing guest communications and experience

Amadeus 10 August 2016
With over 4.77 billion mobile phone users estimated worldwide by 2017 [1] and 350 billion text messages monthly[2], the growth in mobile and in texting and messaging is rapidly becoming the biggest trend in hotels. Hotels are moving quickly to take advantage of messaging technology to increase guest engagement, improve guest loyalty, extend their competitive differentiation, and grow revenue. And thanks to the Amadeus and Zingle partnership, hoteliers can already text and message their guests and provide a whole new level of personalization.Amadeus, a leading provider of advanced technology solutions for the global travel industry, and Zingle, a leading provider of mobile messaging software platforms, today announce a partnership to integrate Zingle messaging technology with Amadeus' hospitality service optimization solutions, to provide hotels with the mobile texting and messaging technology they need to better service and communicate with guests.Zingle enables hoteliers that implement the Amadeus service optimization products to text and message guests through any mobile channel. At every point during the guest's stay, staff can communicate with guests through an integrated two-way platform, which significantly reduces operational inefficiencies and wait time. Additionally, staff can easily manage all interactions in a simple inbox shared between all departments.From the guest perspective, giving guests a platform to text staff directly without the need to download an app makes the interaction direct, instant and hassle free. Due to the fast and natural use of texting, guests can simply text when they want room service or their TV is broken. This has an enormous impact when it comes to the overall stay of the guest.The Breakers Resort in Palm Beach, Florida is already reaping the benefits of the Amadeus and Zingle partnership. "Management has seen an average of 40 to 100 daily texts from guests seeking assistance with basic requests," said Darren Hirsowitz, director of finance & business analytics. "Once a guest becomes comfortable with texting the hotel for their needs, the engagement between our team and guests increases, resulting in a higher overall level of satisfaction with the entire resort experience. The real breakthrough here is the capability to connect with a guest on their terms."By combining the power of Zingle's mobile messaging solution and Amadeus' hospitality Service Optimization solutions, hotels are leaping into the one of the fastest growing trends in the industry, and are differentiating themselves from competitors. By reducing unnecessary delays and wait times, providing personalized communication and increasing engagement, hotels are delivering a new level personalization."Hotel guests are mobile. We are confident that Zingle's solution in integration to Amadeus' hospitality service optimization solutions creates the most instant and seamless solution to hotels and guests alike" said Ford Blakely, Founder and CEO of Zingle."Amadeus' hospitality service optimization solutions, take direct communication with guests one step further and transforms texts into actionable requests through its open API to integrate with text app providers," said Luis C Segredo, EVP of Strategic initiatives at Amadeus' hospitality division.About AmadeusAmadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organizations globally.The group operates a transaction-based business model.Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.About ZingleZingle is a software solution that helps businesses communicate with customers via texting and other mobile messaging channels. Zingle allows businesses to engage, support and respond to customers in the new mobile messaging era. Zingle's real-time enterprise platform works on any device and provides all the software tools to deliver an instant, actionable and seamless customer service experience. Zingle pioneered the business messaging space in 2009 by being the first to offer business texting on its patented platform.zingle.me[1] Source: http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/[2] Source: http://www.mmaglobal.com/about/industry-overview
commercial

Adjara Group Hospitality implements Amadeus Sales & Event Management

Amadeus 14 July 2016
It is every meeting planner's nightmare when hours are spent arranging the perfect meeting or event but incorrect or missed information or an unexpected change means that the attendees walk away remembering the day for all the wrong reasons.Adjara Group Hospitality has implemented Amadeus technology to ensure not only the flawless execution of its events but also to take control of all aspects of its group business. Using Amadeus' Sales & Event Management Advanced solution, Delphi.fdc, Adjara Group now more efficiently manages its day-to-day operations and has a better understanding of its business performance.Adjara Group, which previously struggled with consolidating information from its numerous hotel properties, now reaps the benefits of Delphi.fdc which allows its staff to work collaboratively across various locations and input information into one central solution, in real-time, and make updates on the fly. The smoother flow of communication between staff members and the intuitive interface allows any team member to address the customer's need accurately and promptly ensuring a high level of customer satisfaction.Adjara Group also takes advantage of Delphi.fdc's reporting functionality and dashboards which provide a complete picture of business operations so all teams, and especially management, can make smarter, data-driven business decisions. Adjara Group has the information to break down its group business performance, understand the growth across each individual hotel property, and correlate this with the wider market."Implementing the Delphi.fdc solution has made a tremendous impact on our business operations, and not only is our team more equipped to address customer needs promptly and efficiently manage operations, the increased understanding of our performance has enabled the team to make better business decisions" said Nutsa Monadirishvili, Revenue Management Consultant at Adjara Group Hospitality. "More than just the technology itself, we wanted to be sure we were partnering with an organization that supports our objectives. In all phases of our interaction, through the sales process to implementation and project management, onsite training and support responsiveness, the Amadeus team has been committed to ensuring that we are successful," Monadirishvili concluded."We build our solutions to be intuitive and easy to use so our customers can focus on their customers," said Lee Horgan, CEO of the Amadeus' hospitality division. "Our goal is to provide the hospitality industry with a complete solution, which includes the technology they need to advance their business along with superior, professional training and knowledgeable, dedicated support. We look forward to continuing our successful relationship with Adjara Hospitality Group."- ENDS -Notes to the editors About Adjara Hospitality GroupAdjara Group Hospitality is the largest and the most rapidly-growing holding company in the hospitality sector of Georgia in both quantitative and qualitative terms. From the very beginning, our team aimed to set industry leading standards through accelerated growth, employee motivation, and dynamic development. adjaragroup.comAbout AmadeusAmadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organizations globally.The group operates a transaction-based business model.Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.
commercial

Amadeus Announces Significant Enhancements to Advanced Sales & Event Management Solution (Delphi.fdc)

Amadeus 22 June 2016
Amadeus' Hospitality division, today announced the further expansion of capabilities within Delphi.fdc, Amadeus' Advanced Sales & Event Management solution. With more than 35 new features, users will find significant value in the latest version of Delphi.fdc."As an organization, our goal is to always provide our customers with the most advanced functionality to help them meet their business goals," stated Lee Horgan, CEO, Amadeus Hospitality division. "Over the past few years we've improved our processes to include more industry feedback and faster development cycles to get our solutions into the hands of our customers faster. The responses that we've received have been overwhelmingly favorable and we look forward to continuing to lead the industry in meeting the needs of our sales and catering customers."Some of the more notable developments that users will find in the latest release of the Delphi.fdc module include expanded options for PMS integration to provide hospitality organizations a holistic view of their business, enhanced reporting options including Guestroom and Catering Pace as well as Productivity reports, Function Diary and Event Grid flexibility to allow for easier navigation and visibility, greater ease in checking availability, the ability to link multiple RFPs to a booking, improved merge functionality including cross-property bookings, and significant performance enhancements.Additionally, with the release of PlannerPortal and DirectBook solution modules, each built as a seamless extension of Delphi.fdc, customers using these solutions can now designate Delphi.fdc as their primary system of record as they streamline operations and allow planners to directly book function space online. Collaboration with planners can be improved through the use of a customer portal, enabling planners and hospitality organizations alike to centralize all communications and documentation in one location.Hospitality professionals are invited learn more about the latest Amadeus sales & event management solution advancements when they visit the Amadeus team during HITEC 2016 in booth #901 at the Ernest N. Morial Convention Center in New Orleans, LA on June 21-23, 2016. Those not attending HITEC are invited to visit amadeus-hospitality.com or contact their Account Representative for more information.About AmadeusAmadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.The group operates a transaction-based business model.Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.Newmarket International Inc. was acquired by Amadeus on the 18th December 2013 and recently has been rebranded under Amadeus.
commercial

Newmarket Opens Registration for 2016 Customer Conference

Amadeus 17 December 2015
Newmarket(r) an Amadeus(r) company, has opened registration for its 2016 annual Customer Conference. As the proven business solutions provider for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty, the 2016 Customer Conference is an annual global gathering of customers and partners to learn, network, share, and inspire.Enhanced to include all business units of the new Amadeus Hospitality group (Newmarket, Itesso, hotel SystemsPro and others), the 2016 Customer Conference will place a strong focus on future technology solutions for the hospitality industry, and leave attendees feeling inspired and prepared to meet the needs of tomorrow's business objectives."This year's event will be a great opportunity for attendees to learn the power of the solutions they use every day, introduce them to complementary solutions, and gain best practices from hospitality and technology experts,"states Gregg Hopkins, Vice President of Marketing at Newmarket,"the exclusive education sessions and visionary keynotes will allow attendees to gain insight into the future of hospitality technology and gain knowledge for success to bring to their organization." The 2016 Customer Conference will take place May 17-20, 2016 at The LINQ Hotel & Casino in Las Vegas, NV. For more information or to register, please visit the Newmarket website at www.newmarketinc.com/customer-conference/.

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