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The Rainmaker Group Ranks on Inc. 5000 List of America's Fastest-growing Private Companies for Seventh Consecutive Year

The Rainmaker Group ยท5h
Alpharetta, Ga. - August 22, 2017 - The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, is proud to announce that it has again ranked on the Inc. 5000 list of the fastest growing privately held companies in the U.S. for 2017, making it the seventh consecutive year to achieve this honor. With the addition of 2017, Rainmaker is now part of an elite two percent (2%) of companies that have had the honor of being listed seven times, and an even smaller percentage that have received this distinction for seven years consecutively. With a continuously expanding customer base, Rainmaker continues to rank on the Inc. 5000 list due to its impressive growth, particularly in the last 3 years when the company grew by 67 percent."Our continuous growth is a testament to the dedication and commitment of the entire Rainmaker team, and we are extremely honored to receive this distinction for the seventh year in a row," said Bruce Barfield, Rainmaker's CEO. "We remain dedicated to developing the most advanced technologies to help our clients optimize their revenue and profit, as well as continuing to grow and expand our global footprint."Founded in 1998 by Barfield and Tammy Farley, who currently serves as president, Rainmaker has remained focused on delivering the highest revenue returns possible for its clients. For nearly 20 years, Rainmaker has successfully developed and expanded its proprietary suite of products and consulting services into the powerhouse the company has become today.Rainmaker's industry leading portfolio of revenue and profit optimization solutions consists of guestrev(r), grouprev(r), revcaster(r) and revintel. This integrated, cloud-based platform is designed to help hoteliers streamline operations, enhance revenue optimization processes, improve lead performance and drive guest bookings. The company introduced several enhancements to its solutions during 2017, including the new revcaster(r) platform and the addition of group forecasting functionality, which contributed to Rainmaker's continued growth."The Inc. 5000 is the most persuasive evidence I know that the American Dream is still alive," says Inc. President and Editor-In-Chief Eric Schurenberg. "The founders and CEOs of the Inc. 5000 tell us they think determination, risk taking, and vision were the keys to their success, and I believe them."Inc. Magazine reports that, on average, companies that made the 2017 list have grown six-fold since 2013, an impressive feat during a time when the economy grew by only 6.7 percent. The magazine stated that this year's honorees are the most competitive in the history of the list, with a three-year average growth of 481 percent. Additionally, aggregate revenue is calculated at $206 billion and the companies listed for 2017 collectively generated 619,500 jobs throughout the last three years.For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
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Rainmaker to Advocate Industry Education and Innovation as Presenting Sponsor of 2017 Hotel Data Conference

The Rainmaker Group 3 August 2017
ALPHARETTA, Ga. -- The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, has joined with the hospitality industry's most respected data resources, Smith Travel Research (STR) and Hotel News Now (HNN), as the presenting sponsor of the 2017 Hotel Data Conference. The market-leading conference, taking place August 9 to 11 at the Omni Nashville Hotel, brings industry experts together for an immersive experience, focused on identifying, discussing and analyzing the data and trends that shape the rapidly evolving $550 billion global hospitality market."We are thrilled to support ongoing education and innovation in the industry, as the presenting sponsor of the 2017 Hotel Data Conference," said Tammy Farley, Rainmaker president. "HDC is a pivotal event for hospitality professionals each year, bringing together the top minds in market data and trends. The HDC subject matter aligns exactly with Rainmaker's focus on revenue and profit optimization through the application of science and data. We are honored to have several of our management team take part in the panel discussions and educational presentations during the event."Rainmaker will play a high-profile role throughout HDC, with Tammy Farley, Rainmaker president, giving the opening address for the conference prior to the general session on Thursday morning, August 10. Also on Thursday of the conference, Ellis Connolly, Rainmaker's vice president of hospitality sales, will take part in a panel discussion entitled, "Group hug! Let's talk meetings." Speakers on this panel will explore the current state of group business and meetings, as well as what meeting and corporate travel planners are looking for when seeking a venue.On the final day of the conference, Rainmaker's vice president of revenue analytics, Dan Skodol will present a "Data Dash" session on the psychology of pricing, showcasing the results of a behavioral survey that Rainmaker conducted at its OPTIMIZE2017 user conference earlier this year. This session is designed to help guide hoteliers and revenue managers in devising pricing strategies that take into account how consumers typically make decisions related to price and purchases."Improving forecasts and optimizing pricing for both transient and group business are the cornerstones of our business and essential components of a successful revenue management strategy," adds Farley. "We are proud to align ourselves with HDC as they continue to explore the growing role of data in these processes and promote best practices that drive the industry forward."For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
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Rainmaker Continues Strong Growth Trajectory with Record Setting First Half of 2017

The Rainmaker Group 26 July 2017
ALPHARETTA, GA - July 26, 2017 - The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, experienced record setting growth through the first half of 2017, adding to its momentum in becoming the de facto standard in hotel revenue management software and services. Since January 2017 Rainmaker has expanded its reach in the number of properties using its platform, with a 41% increase in grouprev(r) and 21% increases in both guestrev(r) and revintel(r). Additionally, in this same time period, Rainmaker's revcaster(r) platform has activated nearly 500 new properties globally, surpassing 5,000 active installs for that product line."It has been a banner year so far for Rainmaker as a company and for our entire team," said Tammy Farley, Rainmaker president. "Our solutions continue to bring exceptional results to each hotelier and casino operator we work with, and our partnerships continue to grow beyond our projections. I attribute this continued success to our staunch dedication to developing the most advanced technologies and continuing to expand our platform, while remaining focused on supplying the best client support and problem solving for all of our current and future customers."Using advanced math and science-based algorithms, Rainmaker's integrated platform of solutions is designed to help hotels and casinos streamline their operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand from every segment of their business.For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit www.letitrain.com.
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The D Las Vegas Increases Profitability and Efficiency with Revenue and Profit Optimization Solutions from The Rainmaker Group

The Rainmaker Group 27 June 2017
ALPHARETTA, GA -- the D Las Vegas (the D), a downtown Las Vegas-based casino hotel boasting unique and high-energy gaming experiences, is enhancing its profitability through the use of The Rainmaker Group's (Rainmaker's) guestrev(r) and revcaster(r) revenue optimization solutions. the D has gone live with both solutions, which are designed to help them leverage total guest value to maximize profit, as well as to gain deeper insights into competitor pricing through advanced rate shopping. the D is home to a two-level casino, 629 remodeled rooms and LONGBAR, the longest bar in Nevada, as well as various onsite dining and entertainment options, making the need for advanced revenue management data analysis a top priority for the property."It is a complex, yet vital task to gather data from various systems into a comprehensible format that can be analyzed in a way that provides actionable insights," said Norm Thom, director of revenue management and operations at the D. "Rainmaker's solutions give us much more relevant information, making it easier for us to optimize our inventory and make better pricing decisions. With the implementation of guestrev(r) and revcaster(r), we are now able to instantly aggregate all the data we need to create segment-specific and even guest-specific rates that help maximize the total profitability of the property."Prior to implementing guestrev(r), the D was manually monitoring its customer segments to forecast and make pricing decisions. Now the revenue management team is able to focus more time on what matters most to the property, such as optimizing inventory to ensure that rooms are sold at the right price for transient hotel guests and that rooms are always available for the casino resort's most valuable gaming customers. With guestrev(r), the team can more efficiently assess data and ensure that room rates reflect the total profit potential of every guest segment.the D was also using an alternate system for rate shopping before implementing revcaster(r), but realized that it needed a more user-friendly system that could fully automate the data collection process and better fit the needs of the property. revcaster(r) gives the D's team all the data they need in a clear, actionable format. With minimal effort, revenue managers can determine where their market strength is relative to seasonality, supply and demand, and local competitors at any given time, creating a more accurate, more profitable pricing strategy."We knew there was an opportunity to enhance how this property operates, and to increase our revenues and profitability overall," adds Thom. "With Rainmaker, we can address what's actionable now and build a plan for the future. Their dynamic solutions help to ensure that we maintain our competitive advantage a year from now, two years from now and so on."Rainmaker will be showcasing its entire Hotel Revenue and Profit Optimization Cloud platform this week during HITEC Toronto at booth #1852. For more information on Rainmaker solutions, please visit: http://www.letitrain.com.
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The Rainmaker Group Continues Support of HSMAI Initiatives as Platinum Sponsor of 2017 Revenue Optimization Conference (ROC)

The Rainmaker Group 21 June 2017
Toronto -- The Rainmaker Group (Rainmaker), the market leader in revenue and profit optimization solutions for the gaming and hospitality industry, will work alongside HSMAI as a Platinum Partner in this year's Revenue Optimization Conference (ROC), taking place at the Metro Toronto Centre on Wednesday, June 28. As part of this key partnership with HSMAI, Rainmaker will sponsor a number of pre-conference events at ROC, as well as playing a high-profile role at the General Session.During the 2020 Lightning Round, a part of the conference's afternoon General Session at 1:30 p.m., Rainmaker's vice president of revenue analytics, Dan Skodol, will present an educational segment entitled "Jedi Mind Tricks: What Every Revenue Manager Needs to Know about the Psychology of Pricing." Selected by HSMAI for its unique perspective on revenue management strategies and protocol, Skodol's presentation will assist ROC attendees in gaining a better understanding of guest behavior and the role it plays in developing an effective pricing strategy for their property(ies).Rainmaker is also the sponsor of the ROC VIP Reception, an invitation-only event which honors Certified Revenue Management Executives (CRME's). In addition, the company will co-sponsor the "HSMAI Helps" event, taking place prior to the conference from 2-4 p.m. on Tuesday, June 27. In partnership with Clean the World, ROC volunteers will build 600 hygiene kits to leave behind for Margaret's Housing and Community Services in Toronto."Rainmaker and HSMAI have a shared vision for advancing revenue management and profit optimization in the hospitality segment, and we are proud to once again align ourselves with them at ROC, which is an essential venue for promoting thought leadership and best practices in our industry," said Tammy Farley, Rainmaker president.Rainmaker has been a long-time supporter of HSMAI, since the company's inception in 1998, and has grown with the organization over the years. Farley serves as an HSMAI Americas board member and has been the recipient of many industry accolades, most recently being named one of HSMAI's Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, this award recognizes individuals whose recent work demonstrates creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.Attendees of HSMAI ROC 2017 also receive complimentary access to HITEC, which is taking place in Toronto, June 26-29. At this co-located event, Rainmaker will demonstrate its comprehensive revenue management, intelligence and rate-shopping solutions platform, which includes guestrev(r), grouprev(r), revcaster(r) and revintel(r). Attendees visiting HITEC booth #1852 will also get an in depth look at several newly released enhancements to Rainmaker's solutions, including group forecasting functionality and the next generation of the revcaster(r) platform.For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
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The Rainmaker Group to Showcase Hospitality Revenue and Profit Optimization Cloud at HITEC 2017

The Rainmaker Group 20 June 2017
Toronto -- The Rainmaker Group (Rainmaker), the market leader in revenue and profit optimization solutions for the gaming and hospitality industry, is set to demonstrate its full suite of cloud-based solutions to attendees of HITEC 2017, taking place June 26th - 29th in Toronto, Canada. In addition to demonstrations of the proven Rainmaker revenue management, intelligence and rate-shopping solutions platform, which includes guestrev(r), grouprev(r), revcaster(r) and revintel(r), attendees visiting HITEC booth #1852 will get an in-depth look at several newly released enhancements to Rainmaker solutions, which provide additional features and functionality to help Rainmaker clients maximize profit from every segment of their business.The next generation of Rainmaker's revcaster(r) rate shopping solution brings hoteliers much needed insights on market, demand and property dynamics. This easy-to-use tool allows hoteliers to overcome common roadblocks to implementing a dynamic pricing strategy, such as insufficient staff time, budget and resources. The newly enhanced revcaster(r) solution provides the ability to centralize and simplify the processing of all relevant data, ensuring that no information is overlooked when making pricing decisions."With revenue management technology playing such a critical role in ensuring business growth and sustainability, we look forward to connecting with attendees at HITEC 2017 to show them how our integrated platform of solutions not only optimizes profit and pricing decisions, but also drastically reduces the time needed to implement effective profit optimization strategies," said Tammy Farley, Rainmaker president.Rainmaker will also be conducting demonstrations of group forecasting, a new functionality enhancement which has been added to both grouprev(r) and guestrev(r), allowing hoteliers to project future group business demand, in order to further improve the accuracy of their pricing and boost overall profitability.In addition to HITEC, Rainmaker will also be participating as a Platinum Partner in HSMAI's annual Revenue Optimization Conference (ROC), a co-located one-day event, also taking place in Toronto on Wednesday, June 28th. During the ROC General Session, Rainmaker's vice president of revenue analytics, Dan Skodol, will present an educational segment entitled, "Jedi Mind Tricks: What Every Revenue Manager Needs to Know about the Psychology of Pricing," which will address audience members on how understanding guest behavior can play a vital role in developing a working pricing strategy. Rainmaker is also a co-sponsor of the "HSMAI Helps" event on Tuesday, June 27th, during which ROC volunteers will prepare self-care kits for local shelters and emergency relief efforts.For more information on Rainmaker's hotel revenue optimization and profit optimization cloud, please visit www.letitrain.com.
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The Rainmaker Group Solves Revenue Management Challenges to Bolster Growth at Westgate Las Vegas

The Rainmaker Group 25 May 2017
ALPHARETTA, GA - May 25, 2017 - The Rainmaker Group (Rainmaker) has successfully deployed its comprehensive suite of revenue management and business intelligence solutions at Westgate Las Vegas Resort & Casino (Westgate Las Vegas), a popular casino resort that is celebrated for its variety of suites, onsite amenities, customer service and prime location adjacent to the Las Vegas Convention Center. In late 2016, the Westgate Las Vegas team deployed Rainmaker's guestrev(r), grouprev(r) and revcaster(r) solutions to optimize property pricing and revenues, with grouprev(r) aiding the team in managing its impressive 200,000 square feet of meeting space.Since the implementation, the team at Westgate Las Vegas has seen a significant increase in YOY revenue, which is due in large part to the Rainmaker platform's ability to provide a deeper understanding of demand by various customer segments. This highly granular insight is what allows property revenue managers to make the most informed, actionable decisions when optimizing profitability."We have a multifaceted business that requires a keen and detailed understanding of every area at every level. This is of utmost importance in our revenue management practices, as it helps us to both forecast accurately and to turn the data that the system provides into actionable strategies," said Geno Iafrate, president and general manager at Westgate Las Vegas Resort & Casino. "To get the granular level view of the integrated data we need, a seamless and solid integration between our PMS, our revenue management system and all other systems relevant to the process is a critical factor. This ability to integrate with existing disparate systems is something that Rainmaker does exceptionally well."The unique math and science-based algorithms of Rainmaker's revenue optimization and intelligence platform exponentially boost profits for the properties using it, while providing revenue managers with a true understanding of overall demand by value-based customer segments. With the guestrev(r) solution, Westgate Las Vegas can now optimize room pricing based not only on room revenue, but on the total value of the guest, processing data from multiple sources to forecast demand and set room rates. Rainmaker's grouprev(r) solution provides the necessary tools to maximize revenues from group business, helping revenue managers to navigate the complex and intricate data required for assessing group requests and driving conversion rates. Additionally, the revcaster(r) rate shopping solution provides deep insight into varying rates, shopping multiple channels to see what's happening locally, so that hoteliers can monitor parity, maximize ADR and drive higher profits."Because our solutions are specifically designed to solve the unique revenue management challenges for large, gaming resorts, we knew that they had the potential to dramatically impact revenues at Westgate Las Vegas by driving both demand and pricing decisions," said Tammy Farley, president and co-founder of The Rainmaker Group. "Using our customizable suite of solutions, we are confident that Rainmaker will continue to be instrumental in helping boost resort-wide profits, and give Westgate's revenue management team a true understanding of ongoing demand at the property."For more information on Rainmaker's revenue management and business intelligence solutions, please visit: http://www.letitrain.com/
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The Rainmaker Group Maintains Leadership Position in Hospitality Pricing Optimization and Intelligence Sector with Record Setting Growth in Q1 2017

The Rainmaker Group 11 May 2017
ALPHARETTA, GA - The Rainmaker Group (Rainmaker), during the first quarter of 2017, welcoming more than 200 additional properties to its rapidly expanding global client base. In addition to growing the number of users for its comprehensive platform of pricing optimization and intelligence solutions, many existing Rainmaker clients also expanded their agreements during this time period, with several hotel groups taking their current Rainmaker solutions portfolio-wide or implementing additional solutions from the Rainmaker platform to augment those already in use at their properties."We are true believers in the positive results that our solutions bring to each hotelier and casino operator who entrusts us with their business. We remain dedicated to not only bringing our clients the most advanced technologies available, but also the strongest support team in the industry," said Tammy Farley, Rainmaker president. "Our growth trajectory is a testament to our unwavering commitment to growing our platform, our people and our client relationships by delivering powerful tools that increase revenues for our customers."As the hospitality technology industry evolves, Rainmaker continues to strengthen its proprietary pricing optimization and intelligence platform to meet a wide variety of revenue management needs. With sophisticated, math and science-based algorithms, Rainmaker's platform, consisting of guestrev(r), grouprev(r), revcaster(r), revintel and a range of pricing and demand generation services, helps hotels and casinos continually fine tune their revenue management practices from forecasting and pricing, to business intelligence and competitor rate shopping. Using the company's total guest value methodology and data-based approach, Rainmaker customers experience both immediate and long-term revenue growth across business segments."As a team, we constantly have our eye on continued growth and product development," adds Farley. "We are ecstatic about the client partnerships we've established and expanded in the first quarter. We look forward to growth and platform innovation that will continue to propel our clients' revenue optimization efforts."For more information on Rainmaker's revenue management, pricing optimization and intelligence platform please visit: http://www.letitrain.com/
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Downtown Grand Hotel & Casino Cashes in on Total Guest Value with Profit Optimization Solution from The Rainmaker Group

The Rainmaker Group 27 April 2017
ALPHARETTA, GA -- Downtown Grand Hotel & Casino (Downtown Grand), a newly renovated urban resort located in the heart of downtown Las Vegas, has bolstered its revenue management processes and profitability through the successful implementation of The Rainmaker Group's (Rainmaker) guestrev(r) solution. Downtown Grand recently deployed guestrev(r) to more accurately and strategically set rates and pricing for various guest and player segments, by analyzing total guest value to the property. guestrev(r) is built on Rainmaker's total guest valuation methodology, that analyzes guest spend for the entire property or enterprise, including room, gaming, entertainment, F&B, spa, retail, etc. guestrev(r) ensures that room rates reflect not just a guest's expected room revenue, but also the total profitability of each guest segment, including various player levels in the casino. Sophisticated optimization algorithms factor-in both revenues and costs, resulting in top- and bottom-line growth and rapid ROI after implementation.When the Downtown Grand's revenue management team first began the process of selecting a revenue management technology provider, they focused on finding an all-encompassing solution that would not only aid in yielding rates, but one that could also easily integrate with the property's existing casino management system and PMS. This was a major focus for the property, as its primary need was to implement a solution that could integrate data from both systems to provide a comprehensive view and understanding of guest value, by segment and individual spend."Originally, we were using manual revenue management and pricing strategies, which proved to be tedious and time consuming," said Alex Kadota, director of revenue management at Downtown Grand. "The ability to implement price changes effectively comes from having a deep understanding of the market. We needed to gain a clear view into the science behind yielding and this called for a system that could help us lay out all of the varying, multi-dimensional sets of data, to allow us to understand them on a deeper level."After looking into a competing platform, the Downtown Grand turned to Rainmaker for several reasons. Most importantly, the Rainmaker team was able to create a seamless integration between guestrev(r), Downtown Grand's PMS, and its gaming system. In addition, Rainmaker's impressive track record throughout nearly two decades in business and the level of customer service and support that was provided during the entire process were of equal importance for the Downtown Grand team."Rainmaker has an impeccable reputation in the industry, and we wanted to work with someone who has had marked success at various other gaming properties with similar needs and challenges to our own," adds Kadota. "Additionally, a great deal of attention and care was given to us during the implementation process, and the Rainmaker team maintained a complete understanding of exactly what we needed from start to finish to make this effort successful and profitable."Since its initial implementation in Q1 2017, guestrev(r) has already proven effective in helping the Downtown Grand team identify the specific revenue management strategy and pricing challenges that needed to be addressed. In addition to immediately increasing overall property profitability, the solution has also generated cost savings by reducing on the time it takes to analyze multiple data streams, including data that shows where guests are spending their money. This allows properties such as Downtown Grand to create pricing strategies specifically targeted to certain guest segments and based on total guest value.For more information on guestrev(r) and Rainmaker's additional revenue management and business intelligence solutions, visit: http://www.letitrain.com/
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The Rainmaker Group Brings Simple, Smart Revenue Optimization Tools to the Mid-Market with Debut of Next Generation revcaster(r) Platform

The Rainmaker Group 11 April 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), the market leader in profit optimization solutions for the gaming and hospitality industry, today announces the official launch of its next generation revcaster(r) platform at AAHOA 2017. An affordable, easy-to-use and flexible solution developed specifically to meet the needs of limited service and mid-market hotels, the new revcaster(r) platform brings actionable insights on market, demand, and property dynamics to the surface. This data transparency provides hoteliers with the relevant information they need to identify opportunities and to make pricing decisions and changes that will drive better revenue outcomes for their operation."Due to a lack of time, budget or resources, many hotels don't have the ability to make dynamic pricing decisions, "said Vicki Gideon, CRME, Managing Director of Bridgetown Revenue Management Solutions. "If they make them at all, they are often based on data that has been gathered and analyzed from a variety of disconnected spreadsheets, reports, and systems. This time consuming and inefficient process makes it difficult to stay on top of key market metrics and ultimately results in pricing outcomes that are less than desirable for the property."Rainmaker's new revcaster(r) platform addresses this challenge by simplifying and enhancing existing processes in an intelligent and results-driven manner that provides a cost-effective alternative for these hotel operators. The additions and enhancements to the revcaster(r) rate shopping solution are the first to be released following its acquisition by Rainmaker in 2015, and the next generation platform represents a major innovation for revenue optimization in the mid-market."Best Western selected revcaster(r) as our rate-shopping provider five years ago, recognizing them at the time as a highly innovative startup with excellent customer service," said Monte Gardiner, Managing Director of Revenue Management for Best Western Hotels and Resorts. "Their unique, extensive revenue management experience in the mid-market segment has continued to help us improve performance for members ever since, and we continue to be excited about their focus on innovation and customer service as part of the Rainmaker portfolio."Key features of Rainmaker's next generation revcaster(r) platform include:The ability to integrate and analyze data from varying sources, such as rate shopping, PMS, weather, events, and benchmarking data (STR)The ability to collaborate, manage and share data across different groups, teams, and organizationsAnalyze information with customizable, user-friendly dashboardsThe ability to quickly surface key, actionable insights from all property data with a powerful, flexible rules and alerts engineThe next generation revcaster(r) platform also includes enhanced rate shopping tools, which provide competitive intelligence functionalities and analytics. This revcaster(r) next generation rate shopping solution provides significant enhancements to the functionality of the original revcaster(r) solution, including the ability to create custom dashboards, widgets, and rules/alerts based on rate shopping data.Rainmaker's next generation revcaster(r) platform is being officially unveiled today at AAHOA's 2017 Convention and Tradeshow, taking place April 11-14th in San Antonio. Please visit Booth # 601 for a personal demonstration of the platform's unique functionality.For more information on Rainmaker's comprehensive suite of revenue management and profit optimization solutions, please visit: http://www.letitrain.com/
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The Rainmaker Group to Present Total Revenue Management Approach for Casino Hotels at INFORMS 2017

The Rainmaker Group 29 March 2017
ALPHARETTA, GA -- The Rainmaker Group, (Rainmaker) the market leader in profit optimization solutions for the gaming and hospitality industry, is set to present a step-by-step approach to total revenue optimization for casino and gaming properties at the INFORMS 2017 Business Analytics Conference, being held at Caesars Palace in Las Vegas, April 2-4. The informative session, entitled "Vegas Predicts: How the Prophets of Gaming Called the Trend for Profit Optimization" will be presented on Monday, April 3 from 10:30 to 11:30 a.m. During this strategic session, which is in the Revenue Management and Pricing Track, Angie Dobney, Rainmaker's vice president of pricing and revenue management services, will detail the data-driven methodology behind the total revenue management approach that has been successfully implemented by many casino properties in recent years. Dobney will also explain the specific processes that revenue managers can use to strategically price and protect room inventory for the property's most valuable guests by segment, as well as by individual spending and play patterns."Since gaming revenue typically is significantly higher than room revenue, casino hotels have traditionally left money on the table by over-discounting and comping rooms without the real-time data to back up those decisions," said Tammy Farley, co-founder and president of Rainmaker. "A more strategic and profitable total revenue management approach goes far beyond those antiquated methods by considering the total value of each segment and individual customer, based on all available revenue streams, including gaming, room revenue and ancillary revenue such as F&B, wellness and retail. By factoring total spend into their pricing decisions, gaming resorts can refine their practices to significantly impact overall profitability of the property." Using this total revenue management approach to effectively optimize profitability, casino hotels have shifted from measuring their success by RevPAR, which is rapidly becoming outdated, to TRevPAR (Total Revenue Per Available Room) that includes revenue from both gaming and non-gaming activities. By forecasting demand for each customer segment based on total spend, casinos can determine the optimal mix of customer segments for each date and use real-time data to target them with the most strategic pricing and promotions for each."Casino hotels can win big by using data-driven solutions that also factor in total guest value by arrival date and length of stay, to ensure that rooms are always available for their most valuable customers," concluded Farley. "Hotels can forecast each segment's demand, determine the optimal mix based on the profitability of each segment, and then make pricing decisions that target this ratio. In our session at INFORMS, we will show them how to do this, step by step, in order to yield the best results." For more information on Rainmaker's revenue management and business intelligence solutions, please visit: http://www.letitrain.com/
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The Rainmaker Group Introduces Group Forecasting to Enhance Revenue Management and Group Business Pricing Solutions

The Rainmaker Group 8 March 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), the market leader in profit optimization solutions for the gaming and hospitality industry, today announces the official launch of a major enhancement to its grouprev(r) and guestrev(r) solutions, adding automated group forecasting capabilities to the platform. An industry first in revenue management, the addition of group forecasting to existing Rainmaker solutions provides the unique ability to project future group business demand. This allows hotel revenue managers to significantly improve the accuracy of their pricing, as well as the overall profitability of their property or portfolio-wide revenue management strategies."Rainmaker's automated group forecasting element is the last missing piece of the puzzle for revenue optimization," said Jamie Pena, vice president of revenue management at Omni Hotels & Resorts. "For us, transient demand is largely short-term, so having the ability to anticipate remaining group business will empower our sales team to price with greater confidence than ever before."For most hotels, forecasts and pricing decisions have traditionally been based on data from transient business and have not factored in group business data. This creates a risk for hotels and casinos of underpricing both transient and group business for future dates that may have considerable group demand. With the addition of group forecasting, Rainmaker addresses this issue, allowing for more accurate transient pricing, based on projections for group demand and a hurdle rate that considers potential displacement of both business segments."Forecasting any remaining group demand and pickup has always been a time-consuming manual process in both my big-brand experience and certainly from Omni Hotels' experience," adds Pena. "Rainmaker is definitely taking the lead in adding science to this aspect of the forecast process, giving revenue managers more of their time back, and creating a new level of value-add to this method."The addition of group forecasting capabilities to Rainmaker solutions is projected to drive increased revenues for its hotel and casino clients, that are estimated at a 2 to 3 percent lift, depending on group volume. Additionally, the optimal group-transient mix that is output from the forecast will help to better inform revenue managers on what their optimum mix strategies should be. Users will also benefit from having a business forecast readily available for their group segments."Many properties handle significant amounts of group business that is not currently being optimized due to the continued use of manual processes in that segment," said Tammy Farley, Rainmaker president. "Our automated group forecasting module effectively solves that problem for our clients. In fact, tests have shown that the group forecasting capabilities we have added to our platform are twice as accurate as these manual forecast methods that have traditionally been employed. This is just one example of our dedication to continually improving the data science behind our solutions to improve the revenue management process and help make our customers more successful."Key features of Rainmaker's group forecasting include:Granular forecasts by day and by group segmentA displacement module within grouprev(r) that captures effects of both transient and group displacement on quoted group ratesRe-optimization of transient pricing in guestrev(r) using group projections, instead of on-the-books block, to derive yieldable transient capacityA high-level, forward-looking view of optimal transient and group segment mixVisualization of group and transient demand mix in grouprev(r) and guestrev(r), which easily identifies opportunities for revenue enhancementGroup forecasting will be included for all grouprev(r) users, as well as those who have both grouprev(r) and guestrev(r). Properties or groups using both solutions will benefit from additional features offered in guestrev(r) that address transient pricing.For more information on group forecasting or Rainmaker's comprehensive suite of revenue management and profit optimization solutions, visit: http://www.letitrain.com/
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The Rainmaker Group Announces Sale of Multifamily Housing Assets to RealPage, Inc.

The Rainmaker Group 28 February 2017
The Rainmaker Group, a premier provider of profit optimization and revenue intelligence solutions to the hospitality and gaming industries, announced today that it has agreed to sell its Rainmaker LRO multifamily housing business and product portfolio to RealPage, Inc., a Richardson, Texas-based global provider of software and data analytics to the real estate industry."This is a win-win for both our LRO and hospitality customers," said Tammy Farley, president of the Rainmaker Group. "We're obviously proud of our LRO successes over the past decade and this combining of two powerhouse players presents exciting opportunities and the ideal platform for our multifamily team to execute in a much bigger way on a global scale.""Moreover, this initiative will further strengthen our hospitality business on multiple levels. Our team has literally man-centuries of experience serving hospitality customers and now this expertise and corresponding thought leadership will be 100% focused on continuing the impressive growth of our hospitality and gaming business," continued Farley.Farley and CEO Bruce Barfield established Rainmaker in 1998 as a two-person team in Alpharetta, GA. In the 19 years since, the company has grown and evolved to become a global corporation and leading technology-solution provider. The company has made enormous progress growing its traditional hospitality roster, recently adding marquee names such as Best Western and Two Roads Hospitality. Further evidence of this momentum will be on display next week, where a record number of hospitality company delegates will descend on Rancho Palos Verdes, Calif., for OPTIMIZE2017, the annual Rainmaker user conference. In just the last two years alone, hospitality company registered attendees have doubled in size."The sale of the LRO business also will allow our large and diverse hospitality team to unleash its deep hospitality revenue expertise and set in motion the next stage of our growth and evolution to advance our vision in hospitality - a dynamic, vibrant industry in which we believe the best is yet to come. It will also allow Bruce and me to fully focus our efforts on perfecting our various hospitality and gaming profit optimization and revenue management solutions," Farley asserted.Rainmaker's hospitality and gaming solutions include:guestrev: revenue optimization for hotels and casinosgrouprev: revenue optimization for group businessrevcaster: cost-effective hotel rate-shopping toolsrevintel: revenue management business intelligenceRealPage will be transitioning Rainmaker LRO's data science, product development, technology, operations, sales, marketing and customer support groups into its own operations, in order to ensure continuity of operations and a seamless transition for Rainmaker LRO's client base when the transaction is finalized. RealPage has also indicated that the newly acquired Rainmaker LRO business will continue to operate out of Rainmaker's headquarters facility in Alpharetta, GA.RealPage's acquisition of Rainmaker LRO is expected to close during the second quarter of 2017.For more information on the Rainmaker Group and its profit optimization and revenue management products for the hospitality and gaming industries, please visit letitrain.com.
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The Rainmaker Group Taps Hospitality Sales Veteran, Ellis Connolly, as New VP of Hospitality Sales

The Rainmaker Group 21 February 2017
An accomplished professional with more than 15 years of corporate hospitality sales experience, Ellis Connolly has been appointed as the new Vice President, Hospitality Sales for The Rainmaker Group (Rainmaker), a leader in revenue management solutions for the hospitality and gaming industry. Connolly's broad range of experience includes executive sales and business development roles with both start-ups and large enterprise organizations within the global hotel and travel sector. He also brings extensive experience in building market penetration for hotel analytics products to his new role at Rainmaker.Prior to joining the Rainmaker team, Connolly served as Chief Revenue Officer for TrustYou, a global travel technology company that leads the market in online reputation management and review monitoring. He originally joined TrustYou as vice president of sales for the Americas and Australia, and was responsible for leading the company's global sales and go-to-market strategy.Connolly also previously served as senior sales director for Cvent, where he led the sales team focused on meetings and groups. During his time at Cvent, he proved himself as a forward-thinking sales leader who instilled a keen understanding within his team of the relationship between sales and marketing. Prior to this experience, Connolly was the director of sales and marketing for Aramark, a global provider of food services, facilities and uniforms to the travel industry."With Connolly's strong industry chops and impressive experience in global hospitality technology sales, we know he will be a great addition to our growing team," said Tammy Farley, Rainmaker president. "He has generated impressive results in the corporate hospitality sales sector, and we are excited to have someone of his caliber leading our hospitality sales initiative.""Rainmaker's comprehensive revenue management platform, as well as their customers and their team of data scientists and customer service professionals are all top notch, and I am honored to be an integral part of their plans to bring even more robust solutions to the global hotel market this year," said Connolly (pictured right).Based in San Diego, CA, Connolly will be responsible for leading the company's hospitality sales organization and for making its industry leading revenue management and profit optimization solutions accessible to more hotels and resorts worldwide. Connolly is a frequent speaker on industry related topics and business intelligence products across the globe, and holds a degree from the Culinary Institute of America in Hyde Park, NY.For more information, please visit www.letitrain.com.
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revcaster by Rainmaker Partners with StayNTouch and TrustYou for Hotel Management Strategy Webinar

The Rainmaker Group 25 January 2017
revcaster, a Rainmaker Group company, is partnering with StayNTouch and TrustYou in an upcoming webinar entitled "3 Essential Pieces to Your Hotel Management Strategy." The online discussion will address multiple topics on how hotels can increase guest engagement, improve revenue management and enhance guest reviews. The webinar will take place on February 1, 2017 at 1:00 p.m. EST (10 a.m. PST/6 p.m. GMT) and there is no cost to participate.Since a hotel's bottom line is directly impacted by how guests experience services and the unfiltered feedback they share across the internet, having a plan to address these intricacies is fundamental in increasing revenue. In this webinar, participants will learn how current guest experience and service practices affect future revenues and how properties can implement a robust hotel management strategy to positively impact their bottom line and streamline the guest journey.Executives from StayNTouch, TrustYou and revcaster will discuss the following topics:Why guest engagement, revenue management and guest reviews are fundamental to hotel management strategyHow offering guests a choice in service streamlines the guest journey and increases guest satisfactionWhy managing revenue is more than just pricing roomsThe fundamentals of guest feedback and its influence on the entire guest journeyWhy using the right data point is essential to managing revenue and influencing guest experienceSave your seat for this free webinar by registering here.Save your seat for this free webinar by registering here.
Article by Tammy Farley

Three Game-Changing Hospitality Trends for 2017

The Rainmaker Group 20 December 2016
There is an old adage that says, "The only constant is change." Although attributed to Heraclitus, a Greek philosopher who lived around 500 B.C., apparently that statement is as true now as it has ever been - perhaps even more so. 2016 has proven to be a year of tumultuous change in the hospitality industry, from the dizzying pace of technological advancements and fluctuating global economies to the introduction and adoption of entire new segments of the business. With rapidly advancing technologies in just about every sector of the industry, hospitality has experienced an exponential transformation over the past several years, dramatically changing the face of one of the world's oldest occupations.As another year draws to a close, savvy hoteliers are beginning to reflect on all that has transpired in 2016, in order to effectively plan and implement strategies that will optimize revenues in the coming year. In 2017, hoteliers and revenue managers will need to quickly grasp these significant market changes and understand, on a deeper level, the effect those changes and resulting trends will have on the industry. They will also need to analyze how each hotel sector and each individual market and property should approach doing business under these new realities, in order to maximize their market share.Understanding what has happened, however is only a piece of the puzzle. Even more important is knowing how to leverage these changes -- or combat them. Current industry trends such as the escalating push for direct bookings, the return of group business, and the continued growth of the "sharing economy" are three key topics that will likely shape the hospitality landscape over the course of 2017. Following are some effective ways that hoteliers and revenue managers can take action as we head into a new year, in order to make these trends work for them and ensure success:1. Competitive Insight Delivers Direct BookingsWhile hotels benefit from the exposure and reach the OTAs can provide, it's no secret that they would prefer to avoid the resulting 20-30% commissions by channeling potential guests to their own direct booking engines on their proprietary websites. With gated loyalty rates continuing to gain in popularity among hotel brands as a way to circumvent rate parity agreements, it's important to note that it's only a matter of time before the OTAs implement a counter attack to keep their competitive edge. Large OTAs have already made claims that they will follow suit with their own loyalty programs and discounted rates, creating the potential for a price war that will drive rates and revenue down for everyone.It's essential for revenue managers to have access to the omni-vision, so to speak, that competitive pricing information provides. This intel is a crucial aspect for revenue managers in developing pricing strategies that keep them ahead of the game. Particularly for independent and boutique hotels which have traditionally been unable to go toe-to-toe with OTAs in attracting direct bookings, the ability to quickly and affordably gain insight into pricing data across all channel types is highly beneficial. Using this competitive intelligence, hotel properties can effortlessly monitor both OTA and brand.com rates in order to implement meaningful revenue strategies. Without overstretching resources, these hoteliers can overcome once-limited opportunities to directly market to guests without the need for loyalty programs, in order to funnel traffic directly to their own websites. With the ability to automatically obtain rate information from the same OTAs and brand.com websites that travelers themselves visit, revenue managers can quickly gauge where their property stands in local markets, and adjust prices accordingly.Once a process involving painstaking hours of research and analysis, today's advanced rate shopping solutions provide hoteliers with the ability to gather the data they need instantly, and with a fraction of the staff time once required. In addition, these solutions can filter data on competitive pricing in any way hoteliers might need, customizing this data to fit the specific needs of a property or across a brand. These properties can then make sense of what's happening in their specific markets and gain critical insights into pricing data across all channel types.With this up-to-date data that can be readily acted upon, hoteliers can then more effectively compete with their better-equipped competitors having access to key intel on what those particular competitors are doing. With supply increasing and occupancy predicted to level out in 2017, revenue management strategies based on intel from competitive pricing will only grow in importance as hoteliers work to maintain and maximize their share.Using new sources of rich data to boost group business As markets inevitably continue to evolve, so too does the makeup and importance of various guest segments including group business, which promises robust growth over the coming year. This fact demands analytics that are capable of determining the best pricing strategy for each group, in order to ensure success. Using historical data, hoteliers can establish micro-segmentation and predict price-sensitivity, using that information to configure optimal pricing strategies for future group business. Further still, such information can also be used to determine which groups are more profitable.With a recent PricewaterhouseCoopers study indicating that the meetings industry spends $39 billion on accommodations annually, hoteliers clearly stand to gain significant revenue growth by better understanding how to attract and earn the loyalty of this highly profitable segment. Powerful technologies and tools have evolved as a result, and are capable of pulling rich data elements to help revenue managers make optimal group pricing decisions in seconds. Gathering and assessing historical data on these groups, such as how many rooms washed from the group block between the booking date and arrival date, can enable hotels to refine their forecasts and better optimize future group pricing.With revenue managers experiencing record high levels of group RFPs, yet often lacking the ability to respond in a timely fashion, many hotels are losing potential group business to first responders. Even in successful RFPs revenues are often being left on the table due to many hoteliers over-relying on Minimum Acceptable Rate (MAR) strategies. Here too, we see the rise of big data analytics helping to redraw the lines in the landscape by providing hoteliers with tools capable of prioritizing and streamlining the RFP response process.Now able to quickly leverage information from lead-scoring sources such as Cvent, revenue managers can confidently prioritize RFPs in seconds by implementing group pricing analytics; effectively shortcutting a procedure once infamous for its lengthy time-consuming nature. Today's revenue managers as a result, can finally look forward to pricing RFPs optimally in seconds, slashing response rates. With the risk of losing business to the first responders now significantly reduced, hoteliers can also find themselves increasingly able to tailor services to group needs; enhancing their odds of ultimately winning a proposal, while ensuring that the ability to earn maximum revenue is realized.2. Factoring the Impact of the "Sharing Economy" on Traditional Pricing StrategiesAs the hospitality industry undergoes radical market changes that include an increased inventory of alternative accommodations in the majority of markets, it is more vital than ever that hoteliers equip themselves with data that allows them to adapt to this evolving landscape. With regard to these new categories of competition, big data stands to pave the way for hoteliers to alter strategy at the very moment that a market's landscape changes.Lodging options, such as Airbnb, boutique hotels and lifestyle brands, have seen unprecedented success in catering to the changing needs of guests, since they add personalized touches that make guests feel comfortable during their stay. These accommodations typically go above and beyond what hotels have traditionally included in their base rates, making them more attractive to some travelers. While alternative accommodations, like Airbnb, have heavily penetrated several large, urban markets, other cities and regions have still remained relatively unaffected by them. This is changing rapidly, and hoteliers need to take notice in the coming year to properly assess which types of accommodations are moving into or growing in their particular market and how they are accomplishing that growth.Despite an obvious inability to prevent this sort of change within the hospitality environment, more traditional hoteliers can adapt their services and pricing strategy in order to remain competitive. In again leveraging the potential that big data can provide, hotels and resorts can ensure that prices take both conventional and unconventional trends into account. By doing so, revenue managers can always remain fully confident in decisions made over which channels are used, when they are used and at what optimal rate.3. 2017 and BeyondIn the year ahead and beyond, the trends that are shaping the industry will continue to evolve. The drive for direct bookings, the growth of group business and the cultural shifts that are a result of "the sharing economy" will all significantly impact hotel revenues in all markets and demand new strategies, in order to survive and excel. To that end, leveraging the power of big data will become even more vital in implementing true revenue management and profit optimization for hotel organizations around the world, regardless of size, brand or market position. Fortunately, big data is becoming easier to navigate; ensuring that revenue managers can more efficiently and effectively decipher changing market trends and guest behavior.To plan effective strategies, revenue managers will need to implement solutions that help them drive direct bookings through competitor pricing analysis, maximize profitability from group business and evaluate market penetration of alternative accommodations and new lodging options. These goals are all now much easier to accomplish, due to the availability of robust tools that allow for the strategic analysis of big data. Using these strategies, hotels can successfully minimize potential obstacles or threats in the market, and ensure continued business success, not just for 2017 but for years to come.Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com
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Two Roads Hospitality Powers New Brand with revintel Business Intelligence Solution from The Rainmaker Group

The Rainmaker Group 29 November 2016
Two Roads Hospitality (Two Roads), a unique lifestyle and independent hotel management company, is expanding its use of The Rainmaker Group's revintel business intelligence platform portfolio-wide for increased insights into strategic data, following the merger between Destination and Commune Hotels in January 2016. The recent merger, and the rebranding to Two Roads Hospitality, created an opportunity for the newly combined organization to implement a comprehensive business intelligence platform across its whole portfolio.Prior to the merger, Commune Hotels had replaced its own proprietary in-house system with revintel, and had been using the platform successfully for more than a year. Due to this success, the Two Roads management team chose to expand implementation of revintel to its Destination properties, creating a comprehensive portfolio-wide data source. Two Roads' decision to expand implementation of revintel was also heavily influenced by the ease with which the platform uncovers key property, market, brand and portfolio-wide trends, providing critical insights early in the booking cycle and much more."It is extremely valuable to us to have one comprehensive platform pulling data company-wide so that we can have a consistent, single source of truth for each property, which is why we have decided to expand our revintel implementation across our growing portfolio," said Kathleen Cullen, senior vice president of revenue and distribution for Two Roads Hospitality. "The platform helps us to understand so much regarding pace -- both transient and group pace -- alerting us to potential deficits throughout the year, and within specific segments."A highly intuitive platform, revintel handles all of the complexity in mining data sets for the user, providing Two Roads with deep insights that are critical to improving day-to-day revenue management needs. It allows for segmented data reports to be pulled at any time, creating fluidity in decision-making and processes across the company's multiple locations and brands. All revenue-generating team members are able to efficiently navigate through the data on their own, cutting out the need to gather data and freeing them to focus on critical decisions affecting sales and revenue opportunities."Rainmaker really listened to our needs and responded with an ideal solution that does the heavy lifting for us and does it quickly, helping us to interpret data and make it actionable," adds Cullen. "This is really important to us in maintaining our forward momentum."Two Roads currently has revintel in use at over 40 open and operating hotel locations and plans to have all properties equipped with the platform by the end of January 2017. For more information on revintel and Rainmaker's additional revenue management and business intelligence solutions, please visit: http://www.letitrain.com/
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Rainmaker Group Takes Gold in 16th Annual GGB Gaming & Technology Awards

The Rainmaker Group 29 September 2016
The Rainmaker Group, the premier provider of revenue and profit optimization solutions to the gaming & hospitality and multifamily housing industries, today announces that it has been awarded the gold medal for Best Productivity - Enhancement Technology for its guestrev(r) (guestrev) platform in the 16th Annual GGB Gaming & Technology Awards. The competition, sponsored by Global Gaming Business Magazine, is the industry's premier award program, recognizing top performing companies for showing excellence in innovation and practical application in all gaming disciplines.Rainmaker's guestrev platform is the market-leading revenue management and profit optimization solution for forecasting and pricing hotel rooms. Backed by the best revenue management science in the industry, guestrev's forecasting models pinpoint the specific factors that influence demand, so that revenue managers can understand this demand and optimize their pricing at separate customer segment levels. Currently managing over 150,000 rooms, guestrev goes to work for properties of all sizes, including traditional hotels, casino hotels, resort hotels and several of the world's most recognizable hospitality brands. Rainmaker was founded in 1998 by entrepreneurs Bruce Barfield and Tammy Farley, who currently serve as CEO and president, respectively. Since its founding the company has continued to establish itself as the market leader in revenue management and profit optimization solutions for the hospitality & gaming and multifamily housing industries. The Rainmaker portfolio of solutions has expanded in order to continue providing top of the line service to its rapidly growing global clientele."We take immense pride in all of the revenue management solutions we offer, and are extremely proud to take home the gold in this year's Gaming & Technology Awards," said Farley. "Our team is focused on continuously developing innovative solutions for the gaming industry, so that we're always providing our clients with the best available technology on the market to drive their bottom lines. This distinction is a testament to that unwavering commitment."GGB characterized this year's winners as being at the cutting edge of technology, serving all facets of the gaming industry. A particular trend for this year's awards saw a focus on technologies geared towards integrated resorts. Other award categories included Best Consumer-Service Technology, Best Slot Product and Best Table-Game Product or Innovation.For more information on guestrev and Rainmaker's other revenue management solutions, please visit www.letitrain.com.
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The Rainmaker Group Taps Technology Industry Veteran Mike Cowles as Chief Commercial Officer to Lead Ongoing Growth Initiatives

The Rainmaker Group 12 September 2016
A seasoned software and IT executive with nearly two decades of experience in leading strategic growth initiatives for software and services companies, Mike Cowles has been appointed as Chief Commercial Officer (CCO) at The Rainmaker Group, the premier provider of revenue and profit optimization solutions to the gaming/hospitality and multifamily housing industries.A results-driven senior leader with proven expertise in driving performance for SaaS and cloud computing providers, Cowles has a strong track record in technology innovation, building high performing teams, growing business lines, and managing organizations through strategic change. In his new role at Rainmaker, he will be responsible for overseeing all aspects of commercial operations, including sales & marketing, professional services, customer success and value engineering."In light of our recent growth trajectory, we are truly excited to have a professional of Mike's caliber join the Rainmaker team," said President Tammy Farley. "With his vast experience and proven success in the technology sector, he has earned great respect in the industry. We are confident that his extraordinary leadership skills and laser focus on results will be of great benefit during this time of growth and opportunity in the market, and will help take us to the next level."Cowles' appointment comes on the heels of an announcement by Rainmaker that they have been ranked on the Inc. 5000 list of the fastest growing privately held companies in the U.S. for the sixth consecutive year. With over 200 employees in North America, the company has achieved a three-year growth rate of 86 percent, and promises to continue that trend in 2016.Cowles began his successful career as a technology consultant with Andersen Consulting (Accenture). Prior to joining Rainmaker, he served as senior vice president and general manager of U.S. financial services for SAP, where he directed an expansive team to provide enterprise application software to financial institutions. Previously, he spent 14 years in various leadership roles with Ariba, most recently as senior vice president and general manager of North America. While there, he was a member of a management committee that was responsible for growing Ariba's market cap by over 500% in the years leading up to acquisition by SAP. As a proven industry leader, he has advised private equity and venture capital firms in the software space, helping them to validate potential investments and improve company performance.Based at Rainmaker's corporate office in Alpharetta, Georgia, Cowles holds both a BS and MS in Mechanical Engineering from the University of Florida.For more information, please visit www.letitrain.com.
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Noble House Hotels & Resorts Boosts Business Intelligence with Revenue Management Tools from The Rainmaker Group

The Rainmaker Group 8 September 2016
Noble House Hotels & Resorts (Noble House), a hotel ownership and management company operating award-winning, upper segment boutique hotels across the country, has optimized its revenue management practices with the selection and use of The Rainmaker Group's revintel business intelligence platform. Noble House began using the revintel solution in its two Jackson Hole, Wyoming locations in August of 2014, with recent implementation across all of its independent properties in June of this year."We researched several platforms, but found Rainmaker to be the top option for what we were looking to do," said Darrell Stark, Vice President, Revenue and Distribution at Noble House Hotels & Resorts. "We needed an enterprise reporting platform that can aid us in identifying micro and macro trends, enabling maximization of revenues. Rainmaker's solution offers us all of that and more."A sophisticated and powerful platform, revintel mines data at a granular level, showing detailed analysis of the various causes behind specific trends in a particular market. It provides the most in depth ability to extract data critical to improving day to day and overall operations from across multiple properties. This enterprise level of reporting is a major benefit to companies using the platform, like Noble House, as it allows revenue managers and teams to make the most informed decisions regarding optimization of revenue.The revintel platform provides Noble House with consistent view of revenue performance metrics across its prestigious portfolio of hotels, including data that is collected from multiple property management systems, including Opera, Springer Miller and Epitome. This saves time - as data is collected automatically, rather than through manual processes - and allows the company to understand key indicators of future performance, like daily pace, across its portfolio and tap into new and deeper competitive insights than ever before."We're proud to put Rainmaker's solutions to work for such a prestigious company in the hospitality industry," said Tammy Farley, president of Rainmaker. "We're confident our tools will continue to be a driving force in providing Noble House with critical data that can propel the business to the next level."For more information on revintel and Rainmaker's additional revenue management and business intelligence solutions, visit: http://www.letitrain.com/
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Industry visionary Vikram Singh joins The Rainmaker Group as VP, hotel demand generation

The Rainmaker Group 18 April 2016
A global thought leader in the hospitality and travel industry, Vikram Singh is the new VP, hotel demand generation for The Rainmaker Group. In his new position, he is responsible for the formulation and execution of Rainmaker's demand generation strategy for the hospitality industry.According to Rainmaker President Tammy Farley, "Vikram is one of the genuine stars in our industry and a natural leader, whose vast knowledge in hospitality and technology is matched by the positive force of his personality. We are truly excited to put his insights and leadership to work for Rainmaker."Before joining Rainmaker, Singh co-founded Evision Worldwide, delivering portfolio-wide audits, asset turnaround strategies, and other high-level consulting services to real estate investment funds and property management groups such as Starwood Capital, MSD Capital, and Highgate Holdings. His online revenue optimization strategies have helped power some of the biggest and most successful hotel equity turnaround deals in the last decade.Singh previously worked in international technology sales in San Francisco - honing his skills in online revenue, distribution, and optimization technology services while increasing revenue for clients across the globe. He originally moved to San Francisco with Pan Pacific Hotels & Resorts, where he gained experience in operations, ecommerce and revenue management. A graduate of IHM Mumbai, Singh launched his career with the Taj Group of Hotels, Resorts & Palaces in India.Singh is a frequently requested speaker at industry conferences worldwide, and his emphasis on action-oriented strategies and engaging style make him a perennial favorite of audience members. Former hosts include the U.S. Department of Commerce, Travel Distribution World Asia, Arabian Travel Market, and Airbnb. He has been featured in the American Express/American Hotel & Lodging Association Educational Series for several years.Singh writes the popular hospitality and travel marketing strategy blog www.wordsofvikram.com. He enjoys travel, volunteering as a visiting professor at universities, and staying current on emerging technologies.
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Tammy Farley, President of Rainmaker, is One of HSMAI's Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization

The Rainmaker Group 26 January 2016
Eighteen years ago, Tammy Farley, president, co-founded The Rainmaker Group with company CEO Bruce Barfield. Today, she's an oft-acknowledged leader and visionary in revenue optimization. The most recent accolade comes from the prestigious Hotel Sales and Marketing Association International (HSMAI) which just released its list of 2015 Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, the individuals recognized by the award are those whose recent work demonstrates creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations; and sales efforts that resulted in dramatic gains. The group will be honored during the Adrian Awards Dinner Reception and Gala on Feb. 16, 2016 at the New York Marriott Marquis.Commenting on the award, Farley said, "I am very grateful and humbled by this award. It's especially satisfying to be recognized by HSMAI, an outstanding organization that has served the hospitality industry so well for so long. I feel privileged to share this award with a stellar group of industry peers."Along with the other awardees, Farley was judged on her accomplishments of the preceding 18 months. Among her many contributions to the growth and success of Rainmaker were the acquisition of Revcaster, the leading market intelligence, rate shopping and analytics solution; securing one of the world's largest gaming facilities, Resorts World Genting in Malaysia, as a client; and driving continuing technological advances and innovations that her clients enjoy as part of their initial contract with the company. It is no accident that Rainmaker was named to the Atlanta Business Chronicle's "100 Fastest Growing Companies in Atlanta" list in 2015 and earned a remarkable fifth year on the Inc. 5000 list of the Fastest Growing Companies in America.Well-known for her exceptional service ethic to Rainmaker clients, Farley is equally passionate about nurturing a corporate culture that takes excellent care of her employees and inspires them to join her in community service for such worthy causes as Habitat for Humanity and Make-a-Wish Foundation.
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Rainmaker Expands Asia-Pacific Reach with ONYX Hospitality Group Partnership

The Rainmaker Group 21 January 2016
The Rainmaker Group continues to strengthen its Asia-Pacific presence: Leading international hospitality provider ONYX Hospitality Group switched to Rainmaker's competitive rate shopping tool, Revcaster, citing Revcaster's functionality, the incremental revenue it generates, and the Rainmaker team's responsiveness. Revcaster's compatibility with numerous regional channels also factored into ONYX's decision."Most critical for me in selecting a technology vendor is the partnership aspect," said Stefan Wolf, senior vice-president, revenue and distribution strategy for ONYX. "From first contact, Rainmaker was prompt in responding to our needs and its product and services have proven very flexible. Of the presentations we received, we determined Rainmaker's Revcaster best served our needs and, in fact, included some unexpected useful extras."ONYX evaluated user-friendliness and data accuracy, reaching out to individual properties for direct product comparisons. Explained Wolf, "Positive feedback from the field was an important aspect of our selection. Rich, user-friendly data and rate parity alert functionality were key Revcaster features that impressed us."Added Tammy Farley, Rainmaker's co-founder and president, "With Rainmaker's development focus on Asia-Pacific it's exciting to add an innovative chain like ONYX. Our growing local team is already showing results."Collecting market-specific hotel price information from hundreds of branded sites and online agencies, Revcaster provides deep-dive local knowledge and analysis, giving property managers the market intelligence and control to make real-time decisions that optimize rates. Easy-to-use downloadable reports are available anytime online in daily, weekly and other formats. Pricing data downloads into any revenue management tool or PMS.Rainmaker is the only revenue management solution suite with an integrated price comparison component to help hoteliers monitor parity, maximize ADR, and drive profits.About RainmakerRainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since 1998, the company has focused solely on delivering the highest revenue returns possible through a product suite and consulting services that streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Visit www.LetItRain.com.About ONYX Hospitality GroupHeadquartered in Bangkok, ONYX Hospitality Group operates four diverse yet complementary brands - Saffron, Amari, Shama and OZO - each catering to the distinctive requirements of today's business and leisure travellers. ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. Visit www.onyx-hospitality.com.
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Rainmaker's OPTIMIZE2016 conference aims to "Make Revenue Optimization Great Again"

The Rainmaker Group 19 January 2016
ATLANTA - Top hotel and gaming executives will be heading to Miami, Feb. 17-19, for The Rainmaker Group's annual client conference, OPTIMIZE2016. Not to be confused with the slogans of any current presidential campaigns, Rainmaker promises to "Make Revenue Optimization Great Again." And yes, the fact that the conference will take place at Trump National Doral is purely coincidental. Attendees will find some other send-ups of the race to the White House, such as Town Hall Meetings, but the hosts of those sessions will leave no questions unanswered. The OPTIMIZE2016 conference will deliver in-depth education and insight by the best and the brightest in the field of revenue optimization. They will address challenges, trends and tools to drive maximum value.Bruce Barfield, co-founder and CEO of Rainmaker, remarked, "Our industry is tired of substandard revenue management science. Rainmaker offers its partners an incredible solution suite and proven scientific methods to drive dollars to their bottom line. We look forward to giving attendees a first look at new Rainmaker products and initiatives in the pipeline at OPTIMIZE2016."Rainmaker co-founder and president Tammy Farley added, "Veterans of our annual user conference know the goal is always to improve their business. From senior executives to asset managers, revenue managers and marketers, attendees gain valuable skills to help them grow and advance in their field. Beyond the educational emphasis, it's also an important opportunity to network and share best practices."A highlight of the program will be the keynote address by Michael Tchong, considered one of the most influential trend-spotters in America. Tchong will deep-dive into the major developments that are affecting the industry today, and share predictions for what lies ahead. The full OPTIMIZE2016 schedule is available at www.letitrain.com/OPTIMIZE.

Total profit optimization: Break free from the "room rut"

The Rainmaker Group By Tammy Farley
Two key segments are poised to drive a sea change in the way hotels operate: millennials and international travelers, writes Tammy Farley of The Rainmaker Group. Given their increasing importance to the hotel industry, and their potentially different profile as guests, hoteliers must understand how to assess the total value of each guest by factoring all revenue streams into their pricing decisions.
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Patrick Andres joins The Rainmaker Group as managing director of Asia-Pacific

The Rainmaker Group 26 October 2015
With a quickly expanding client base in the region, The Rainmaker Group has enlisted hospitality technology veteran Patrick Andres to head operations in Asia-Pacific as managing director.Andres comes to Rainmaker with 25 years of experience in the hospitality and travel technology industry, most recently as executive vice president for Duetto in Asia-Pacific. Previously Andres also held regional leadership positions with Travelport, Sabre Hospitality Solutions and Micros-Fidelio.At Rainmaker, he will direct operations, maintaining and building on relationships with existing customers in the region, including Solaire Manila and the recently added Resorts World Malaysia. He will also oversee new business and commercial partnership opportunities in the region."We've made great strides in Asia-Pacific, and Rainmaker is poised for rapid growth in the region," said Tammy Farley, co-founder and president of Rainmaker. "Patrick is the leader we need; we're extremely pleased to benefit from his unique insights and well-proven leadership."Andres has worked for many years in Hong Kong, Singapore and throughout Canada. He currently resides in Singapore and is the proud father of two teenage boys.

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