Hospitality Industry Technology Exposition & Conference
November 14–15, 2017
Hospitality Industry Technology Exposition & Conference
April 11–13, 2018
RAI Amsterdam Convention Centre
Hospitality Industry Technology Exposition & Conference
June 26-29, 2018
Intelity 19 September 2017
Orlando, Fla. -- Hotels are realizing the importance of messaging to build loyalty, increase engagement and enhance guest's overall experience. According to Skift, an expected additional 1.1 billion new users are set to adopt messaging by the end of 2018, for a total of 3.6 billion users, making "messaging" the new social media. To help hoteliers stay competitive and communicate with their guests more efficiently, Intelity has designed a new Unified Messaging Portal to enable guests to place requests with hotel staff via the messaging channel of their choice, whether it be SMS text or social media. "Mercury: Messaging" is Intelity's new tool, being offered at ZERO cost for the SMS-only version to qualifying hospitality organizations or upgrade to the full version to include Facebook messaging."If you have a mobile device, then you likely have a messaging app on it," said Gregg Hopkins, Chief Sales and Marketing Officer at Intelity. "Messaging apps have completely changed the way that people communicate, and they've become ubiquitous in today's world, especially in the travel industry. For hoteliers, a messaging platform will enable guests to access information and basic service offerings quickly and seamlessly. With more and more hotels looking for ways to create personalized experiences for guests, messaging apps are a desired channel for driving two-way communications."Whether the guest is at home, in route to the hotel, or lounging poolside, they will have the messaging tools they need to make requests instantly and efficiently," he said. "Better yet, any company wanting to offer this two-way SMS messaging service to their customers can do so by white-labeling the Mercury technology from Intelity."Consider these statistics:Messaging apps are now 20% bigger than social networks. (Business Insider Intelligence)Studies have found that 36% of consumers using messaging apps are using two or more of them on their phones. The majority (64%) of consumers use at least one messaging app. (Media Kix)Texting is the most widely used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. (Pew Internet)Over 80% of adults text, making it the most common cell phone activity. (Pew Internet)Text messages have a 98% open rate; email has only a 20% open rate. (Mobile Marketing Watch)Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)Texting takes up 14.1% of cell phone users' time. (Nielsen)90% of all text messages are read in under 3 minutes. (Connect Mogul)80% of people are currently using texting for business. (eWeek)One in five consumers is just as likely to prefer a text message from a business to a phone call. (ICMI)"Messaging is becoming a big game changer for the hotels," Hopkins said. "Most of the major chains have already begun implementing messaging into their branded apps. While apps are proving to be personalized, adaptive, and responsive, they are also expensive to develop and implement. Intelity created Mercury to collect data from guests (namely buying behaviors and preferences), so hotels could drive target marketing and leverage upsell opportunities." GETTING MERCURYToday, Intelity is offering a single-channel SMS texting service version of Mercury FREE to any qualified hospitality organization. To receive it, hotels simply text their name, company name, and email address to Intelity at (407) 499-4030 to request an invitation to use Mercury. Once approved, Intelity will provide hoteliers with instructions on how to download Mercury. In doing so, hotel guests will have immediate access to a convenient portal to make requests, while hoteliers can use it to push through customer requests in a centralized interface resulting in more efficient hotel operations. UPGRADE TO FULL MERCURYIntelity has also developed a multi-channel version of Mercury that will extend the two-way SMS messaging service to the hotel's social channels. This will enable travelers to communicate directly with the hotel via the hotel's Facebook page, and will soon include Twitter and other means of communication. Mercury will route the message to the hotel and the appropriate staff member will provide a prompt reply."Mercury: Messaging is the perfect complement to any hotel's mobile or digital strategy," Hopkins said. "For those hotels that don't already have the Intelity Guest Service platform, Mercury messaging will extend your hotel's ability to remain in communication with guests beyond their initial stay. For those supplementing ICE: Control Panel with Mercury: Messaging or white labeling it as their stand-alone messaging app, this tool will keep your hotel top-of-mind for guests and engage with them along every step of their journey."For more information about Intelity's solutions for the hospitality industry, click here.
Intelity 13 September 2017
Orlando, Fla. -- With the 2018 budget season quickly approaching, hoteliers need to evaluate their customers' needs today to identify which technologies will help them engage with guests of tomorrow. Those who are unaware of what their customers will be expecting/demanding in the coming year should reference Hospitality Technology's 2017 Customer Engagement Technology Study. According to the 6th annual report, 57% of hotel guests are expecting/demanding mobile check out (but only 24% of hotels provide it), 54% are expecting/demanding mobile check in (but its only available at 35% of hotels), and 45% of guests are expecting/demanding a mobile key be sent to their smartphones so they can bypass long lines at the front desk (but that service is only available in 16% of hotels).Meeting these specific demands is not as daunting as one may think. Today, a growing number of hotels worldwide are already meeting guests' expectations/demands with the MiKEY module of the Intelity Guest Service Platform. MiKEY enables the Mobile Check-in, Mobile Check-out, and Mobile Key functionality that today's hoteliers are looking for. Presented as a mobile app that is downloaded on a smart device (phone or tablet), guests can book a hotel, check-in remotely, skip traditional front-desk check in and use their smart device to securely unlock their room door. The Intelity MiKEY solution integrates with a hotel's existing Bluetooth Low Energy door locks to streamline the check-in experience. The transmitted key code is safely stored in a key vault on the mobile app. When a guest arrives at his or her room door, they touch the MiKEY icon within the app, and their personal digital key information is transmitted via Bluetooth over a secure communication channel to unlock the door."Findings from this study show that more than three-fourths of consumers surveyed would like to use innovative and new technologies when interacting with hotels because they feel it positively impacts their overall experience," said Gregg Hopkins, Intelity chief sales and marketing officer. "If the technology-driven service is delivered 'seamlessly, flawlessly and friction-free at every touchpoint,' it's a win-win for guests and staff. The key to successful technology implementation stems from a proper balance between people, business process and technology. This balance is the fundamental core of the Intelity Guest Services Platform."Our solution facilitates mobile guest service when it's wanted and enables personalized staff interaction when it's not," he said. "Hoteliers who will be budgeting for a hyper-mobile, personalized engagement strategy in 2018 will find that MiKEY equips them with the service platform their guests expect and demand, and their staff needs and appreciates."Guests Want Even More . . . Hyper-connected guests are expecting/demanding even more mobile capabilities while on property. Here are a few mobile features guests say are important while on property, identified by the Hospitality Technology study, published with research support from UNLV's Willian F. Harrah College of Hotel Administration and Drake University:62% of hotel guests say the ability to request services via their smart devices is important55% would like to order room service, schedule a wake-up call or pay their bill via mobile means52% think controlling the room (i.e. lights, drapes, temperature) via mobile device would be cool42% want to see integration between their mobile device and the room TV35% want to purchase merchandise using their preferred mobile payment methodMaking room reservations via a personal mobile device is also a top priority according to the study, with 51% of travelers saying the ability to make reservations from their mobile device influences their booking decision. Good news for travelers, 86% of hotelier respondents said they are offering this capability today. Other top reservations/booking features that guests expect/demand include the ability to modify and manage existing reservations (46%), manage loyalty points (43%), search and find hotels using location-based integration (37%), complete guest satisfaction surveys (33%), and access property maps (30%).Intelity Delivers on Demand"Intelity has mobile solutions that provide two-way communication with guests along every step of their journey, including location-based technology for more targeted guest interaction; this is important, especially when 57% of study participants said they search for hotels with location-based integration and 35% are influenced to stay at a hotel with location-based marketing practices," Hopkins said. "We also have solutions that enhance the in-room experience providing self-service room controls on a bedside tablet . . . solutions for the lobby that decrease demands on the front desk, such as kiosks that provide details on hotel services, area events and flight information . . . and solutions for the web that help hoteliers stay engaged with guests before, during and after their stays."Intelity also has mobile solutions for staff that enable them to communicate in real time via direct-to-guest messaging," he added. "And, coming soon, we will have solutions for Apple TV that provide passive-to-interactive entertainment, including the ability for guests to access personal content via iTunes, Netflix, Hulu and other over-the-top services. So, while mobile technology continues to dictate the experience guests expect and demand, Intelity stands ready to deliver those experiences . . . flawlessly. If you are budgeting for mobile in 2018, budget for Intelity."
Intelity 10 August 2017
Available on iOS and Android mobile devices, Fiesta Rewards powered by Intelity will give guests direct access to hotel services and information at more than 141 properties in Mexico, including: Live Aqua, Grand Fiesta/Fiesta Americana, Fiesta Inn, One Hotels and Gamma HotelesOrlando, Fla. -- Today Intelity announces that the enterprise app it developed for Grupo Posadas S.A.B. de C.V., the largest hotel operator in Mexico, is now LIVE at four brands: Live Aqua, Grand Fiesta / Fiesta Americana, Fiesta Inn, One Hotels, and Gamma Hoteles. Launch of the Fiesta Rewards app powered by Intelity will enable 141 properties to communicate with guests more effectively throughout their journey and provide them with direct-access to hotel services and information. In addition to providing easy access for booking stays, facilitating mobile check in and placing roomservice orders or service requests, the Fiesta Rewards app with enable members of its frequent traveler loyalty program (bearing the same name) to view their point balances and membership level."The Fiesta Rewards app powered by Intelity is like having a personal concierge at your fingertips," said Javier Barrera, Posadas's Vice President of Franchise. "It offers travelers the same level of service and hospitality our loyal customers have come to expect, but it's accessible via a mobile platform. This enables guests to make the most of their travel experiences by having one-touch access to anything they may need, like requesting in-room amenities, setting the alarm clock, ordering roomservice, or scheduling activities. All this, plus information about the hotel's location and services, as well as directions to the hotel and even the local weather, is available with just a tap on the Fiesta Rewards app. We are pleased that as of today, Posadas is delivering the attentive service our guests demand in a mobile platform they appreciate."Fiesta Rewards leverages the Intelity ICE (Interactive Customer Experiencetm) platform, expanding the elegant guest-facing interface into a full enterprise-level digital eco-system. The guest-facing interface is managed through the ICE Control System to empower hotel management and staff with the ability to monitor the entire platform. Operational features include content control, direct marketing and messaging, business intelligence, and ticket management through the included Intelity Request Manager. The Request Manager enables tracking of guest requests through to fulfillment and provides insight into service performance."Gearing up for this launch has been a year in the making, but it's been well worth the wait for Posadas properties and their guests," said Intelity CEO and President David Adelson. "Fiesta Rewards is a vehicle for delivering instant gratification to today's modern travelers - especially Millennials. Today, Posada's high-profile brands across Mexico can now give travelers access to virtually anything they need from anywhere; whether they are across the globe booking a trip of a lifetime or poolside placing an order for lunch. Fiesta Rewards also facilitates digital guest feedback through our integration partnership with TripAdvisor, as well as ensuring guest-data protection through the Gigya customer-identity management platform. Whether you are drawn to a Posadas destination by lifestyle, luxury or adventure, the new Fiesta Rewards app powered by Intelity will deliver a frictionless, memorable experience."For more information about Intelity's solutions for the hospitality industry, click here.
Intelity 27 June 2017
Toronto -- Today at HITEC, Intelity is making an unprecedented offer to hoteliers. The company is launching a new Unified MessaginPortal as part of its award-winning ICE Control System (ICS) platform and also offering the module at no cost to qualified hospitality organizations. The new Mercury messaging portal will enable guests to place requests with hotel staff via the messaging channel they choose, whether it be SMS text, or social media. Whether the guest is at home, in route to the hotel, or lounging poolside, staff will have the messaging tools they need to reply to guest requests instantly and deliver on requests efficiently. Better yet, any company wanting to offer this two-way SMS messaging service to their customers can do so by white-labeling the Mercury technology from Intelity."Every hotel should have the ability to communicate with their guests in a way that they prefer without breaking the bank for owners," said Intelity Chief Sales and Marketing Officer Gregg Hopkins. "Therefore, we are offering the single-channel SMS texting service version of Mercury absolutely FREE to any qualified hospitality organization. To receive it, hotels simply text their name, company name, and email address to Intelity at (407) 499-4030 to request an invitation to use Mercury. Once approved, we will provide them with instructions on how to download Mercury. In doing so, hotel guests will have immediate access to a convenient portal to make requests or voice complaints, while hoteliers can use it as a revenue generator and a vehicle for enhancing guest service."Intelity will also reveal a multi-channel version of Mercury that will extend the two-way SMS messaging service to the hotel's social channels. This will enable travelers to communicate directly with the hotel via the hotel's Facebook page now, and soon include Twitter and another social media channels. Mercury will route the message to the hotel and the appropriate staff member will provide a prompt reply."We invite all HITEC 2017 attendees to visit Booth #722 to see why Intelity remains the leader of hospitality solutions that strengthen the relationship between hotels and their guests," Hopkins said.For more information about Intelity's solutions for the hospitality industry, click here.
Intelity 27 June 2017
Visit Intelity in Booth #722 at HITEC, June 27 to 29, at the Metro Toronto Convention CentreToronto -- Today at HITEC, Intelity is unveiling Wrangler, a mobile device manager ("MDM") designed by the company to notify personnel when a mobile device - such as an in-room guest tablet or other handheld device used by staff - is online/offline, the battery is low, or the device has left the room or designated area. With the addition of Wrangler, hotels now have a single platform for controlling the physical devices used to deliver two-way mobile communications to hotel staff and guests. Better yet, this proprietary technology can now be utilized by any company using mobile apps and related devices to strengthen the relationship between themselves and their customers.Wrangler is on display in Booth #722 at the Metro Toronto Convention Centre. "Intelity continues to be a leader in this vertical by developing innovative solutions that complement our existing platform," said Intelity Chief Sales and Marketing Officer Gregg Hopkins. "This tool is so robust and serves a specific requirement in our complete guest service platform of managing on-premises mobile devices. Wrangler contains the features hoteliers need for their environments, and it's available to our customers as part of their SAAS (Software as a Service) fees."Wrangler will keep hotel staff and mobile devices working at peak performance," Hopkins said. "By remotely viewing and controlling these technologies in real time, hoteliers are dramatically raising the bar on guest service and mobile engagement."For more information about Intelity's solutions for the hospitality industry, click here.
Intelity 21 June 2017
Visit Intelity in Booth #722 at HITEC, June 27 to 29, at the Metro Toronto Convention CentreOrlando, Fla. -- With HITEC (Hospitality Industry Technology Exposition & Conference) on the horizon, technology for hotels is top of mind. But, are hoteliers really embracing the technologies that today's modern travelers are expecting? According to the 2017 Lodging Technology Study, about a third of hotels (33%) plan to upgrade their current mobile app this year, and a few more (7%) will roll out an app for the first time. This begs another question, "what is the other 60% doing to meet guests' growing demands for mobile interaction?"In a concurrent session titled "Mobile Apps - Embracing Modern Technology," a panel of hospitality experts will discuss how mobile apps are changing the customer experience and allowing guests a convenient alternative for those who prefer a self-service interaction. Moderated by Ted Horner, Owner of E Horner & Associates, an information technology and services consultancy, this session will analyze which apps are best suited to meet guests' needs, identify how hotels can modernize services and increase revenues with a mobile app platform, and spotlight best practices where apps are bridging the communications gap between guests and hotels before, during and after their stays."Mobile Apps - Embracing Modern Technology" will be held on Wednesday, June 28, from 3:45 p.m. to 4:45 p.m. at the Metro Toronto Convention Centre. On the panel areGregg Hopkins, chief sales and marketing officer at Intelity; Jai Govindani, CTO at Red Planet Hotels; Alexander Shashou, co-founder and CEO at ALICE; and Lyle Worthington, CIO at The Student Hotel and the current HFTP Global President."This session will inform hoteliers about the value of mobility as a key component to delivering on what guests are expecting," Hopkins said. "Apps are not going anywhere. However, that doesn't preclude additional, new channels from entering the marketplace. At a minimum, an app should serve two primary purposes: 1) serve as an information resource for travelers, and 2) serve a channel to enable one-to-one communications between the hotel and guest."Apps have evolved from a marketing tool to an operations tool, he said. Today, they are facilitating reservations, mobile check-in and check-out, service requests, in-room dining and much more."The key role of a mobile app today is to create frictionless guest experiences, whether they are confined to the guestroom or property or follow the guest throughout their journey," he says. "Mobile apps make booking easier and they streamline the check-in/-out process. They help track loyalty rewards and increased options and choices for users before/during their stay and for future stays."Hopkins brings more than 30 years of varied international experience in hospitality and technology. A co-founder of Libra OnDemand, a hospitality-specific CRM solution, he worked with various hospitality enterprise property management, sales and catering, CRM, central reservation system providers, online travel agencies, and destination vacation portal solutions. He is also involved on committees or as a board member of select industry associations (MPI Foundation, HFTP, Rosen College of Hospitality Management)."When it comes to mobile apps, Intelity is a leader in delivering solutions that strengthen the relationship between hotels and their guests," Hopkins said. "In this session, hoteliers will learn why mobile apps are becoming 'the new standard' for guest service. Whether its enabling guests to personalize and define their own experiences . . . providing a constant, direct line of communication between travelers and properties . . . or delivering back-end management tools for driving business intelligence and staff controls, mobile apps are here to stay."If you're among the 60% of hoteliers not leveraging mobile apps at your properties or using a mobile app with limited functionality, I encourage you to attend this session," he added. "To see the depths of what mobile apps can do for your hotel, including providing a single, complete platform, stop by the Intelity Booth #722. We'll make you believers."For more information about Intelity's solutions for the hospitality industry, click here.
Intelity 14 June 2017
Visit Intelity in Booth #722 at HITEC, June 27 to 29, at the Metro Toronto Convention CentreOrlando, Fla. -- To ensure that hotels are delivering a guest experience with zero friction, Intelity has developed proprietary technology that will manage mobile devices used by guests and staff via the property network. The new Intelity Mobile Device Manager will notify appropriate personnel if a mobile device - such as an in-room guest tablet or other handheld device used by staff - is online/offline, if the battery is low, or if the device has left the room or designated area. With the addition of the MDM, hotels now have a single platform that controls the many solutions offered by Intelity.Intelity, an innovator and leader in hospitality guest-service technology, will showcase its new Mobile Device Manager at the Hospitality Industry Technology Exposition & Conference (HITEC) in Booth #722, June 27 to 29, at the Metro Toronto Convention Centre."Traditionally, hoteliers pay a third-party to manage each mobile device supported by their network," said Intelity CEO and President David Adelson. "Rather than nickel-and-diming our customers, Intelity built this Mobile Device Manager to contain only the features our customers need for their environments. Rather than paying for bells and whistles they don't use, Intelity customers pay nothing at all. The cost of the MDM tool is absorbed into our current SAAS (Software as a Service) fees."Today, Intelity truly has a robust back-end solution to support the more than 40,000 front-end solutions deployed at hotels across the globe," Adelson said. "We invite all HITEC 2017 attendees to visit Booth #722 to see the depth of the Intelity portfolio and witness our company's commitment to customer service."For more information about Intelity's solutions for the hospitality industry, click here.
Intelity 7 June 2017
Visit Intelity in Booth #722 at HITEC, June 27 to 29, at the Metro Toronto Convention CentreOrlando, Fla. -- With the expectation of mobile messaging between guests and hoteliers growing at an astonishing rate, Intelity will debut a new Unified Messaging Portal this month at HITEC that will make SMS communications for travelers easier than ever before. Available as a standalone channel or as part of the Intelity Ice Control System (ICS) platform, this new Unified Messaging Portal will enable guests to place requests with hotel staff from the moment a reservation is made. Whether the guest is at home, in route to the hotel, or lounging poolside, staff will have the messaging tools they need to reply to guest requests instantly and deliver on requests efficiently.Intelity, an innovator and leader in hospitality guest-service technology, will showcase its new Unified Messaging Portal at the Hospitality Industry Technology Exposition & Conference (HITEC) in Booth #722, June 27 to 29, at the Metro Toronto Convention Centre.Consider these statistics:SMS is the No. 1 feature used by 3 billion cell phone users around the world98% of SMS messages are read vs. email at 20%90% of text messages are read within 3 minutes81% of users are frustrated with phone-based customer service77% of Millennials have a positive perception of companies that text64% of users prefer texting over voice for customer serviceMillennials are 40 times more likely to act via text?Mobile coupons are redeemed 10% more often than print offers"Intelity is answering an industry need with the debut of this new, multi-channel messaging service," said Intelity CEO and President David Adelson. "It's critical that hoteliers have an effective and affordable platform communicating with guests via text messaging. For guests, it's a convenient tool to make requests or voice complaints; for hoteliers, it's a revenue generator and a vehicle for enhancing guest service."At HITEC, Intelity will introduce a multi-channel messaging solution that may be implemented as part of its full-service ICS platform or as a standalone service for hoteliers that want a single dashboard for messaging independent of Intelity's guest self-service and guest engagement apps. Additionally, Intelity's messaging solution will feature multi-channel capabilities that supports social channels, such as Facebook and Twitter. "We invite all HITEC 2017 attendees to visit Booth #722 to see why Intelity remains the leader of hospitality solutions that strengthen the relationship between hotels and their guests," Adelson said.For more information about Intelity's solutions for the hospitality industry, click here.
Intelity 16 May 2017
Intelity, an innovator and leader in hospitality guest-service technology, was recently recognized by Info-Tech Research Group for its in-room tablet technology. In its In-Room Tablets Vendor Landscape report, Info-Tech Research Group compared nine in-room tablet vendors of which Intelity was designated a "Champion." The report states that "Intelity is the only vendor to deliver on every advanced feature evaluated and offers an extensive catalog of available integrations with major hotel systems such as PMS, POS, and in-room controls."Info-Tech Research Group's Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category. For this Vendor Landscape, Info-Tech focused on those vendors that offer broad capabilities across multiple platforms and that have a strong market presence and/or reputational presence among medium and large-size organizations."Intelity is proud to be recognized by Info-Tech Research Group for its advanced in-room tablet solution and expansive systems integration," said Intelity CEO and President David Adelson. "Our products were evaluated for their features, usability, affordability and architecture, while we as a company were judged for our viability, strategy, reach and integration. Intelity achieved high marks across the board.""This report substantiates that Intelity meets far more than just the 'minimum standard' feature requirements of an in-room tablet solution," Adelson said. "According to the report, express check-out; local events and city guides; reporting, analysis and dashboards; content management; security; push marketing; and the capability of supporting multiple properties are the most basic 'table stakes' or features on which a system should be considered. Intelity goes above and beyond what is standard and offers tools that lead to greater market differentiation and a higher return on investment."Advanced system features where Intelity performed exceptionally well include: two-way messaging between the guest and hotel; the ability for guests to select and play games and view entertainment content on their tablets; the ability to track and recognize guests within a geo-fenced property and trigger an intelligent offer message; the ability to review the room service dining menu and place orders that will integrate with the POS; the ability to display languages other than English across the customer-facing and CMS application UI; enabling guests to set (and remove) a wake-up call that integrates with PMS and automated/live-agent call features; using the tablet as a full-feature phone; adjusting in-room lighting from the tablet; enabling guests to view their folio through integration with the PMS; and enabling guests to set room temperature through integration with HVAC thermostat devices or a third-party control."As more and more hotels begin 'digitizing their properties with an in-room tablet' to deliver hotel amenities, targeted promotions, superior entertainment, and automated room controls to create a more guest-centric experience, Intelity will be there to provide exceptional customer support and ensure a quick ROI," Adelson said. "Our solutions are designed to strengthen the relationship between hoteliers and their guest."For more information about Intelity's guest engagement solutions for the hospitality industry, please visit the company website.About Info-Tech Research GroupWith a paid membership of over 30,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has an eighteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.About GHRCInfo-Tech's Gaming & Hospitality Research Center (GHRC) focuses on providing practical and tactical advice for CIOs, VPs and Director level IT professionals within the casino & resort market. Evaluating vendors and products specific to the Gaming & Hospitality industry is a revolutionary way to help evaluate current and future technology. Increased value and accelerated business results can be realized when combined with GHRC consulting services that use a structured, industry best practices approach across four major IT focus areas: IT/Business Alignment, Applications, Infrastructure and Risk Management.
Intelity 10 May 2017
For instance, a recent Skift report is titled "The Hospitality Industry's New Platform Paradigm." An executive summary states that hoteliers stand to benefit "by using technology to deliver services in more convenient, faster and more transparent ways," along the same vein as Amazon in retail, Uber in transportation and Airbnb in hospitality.What's really new here, though?While I couldn't agree more the "new platform paradigm" premise, an objective look reveals that this same "platform strategy" was introduced to the hospitality industry years ago. Companies like Intelity have been improving upon hospitality platform delivery for years, paving the way for the explosion of innovative options hoteliers are now enjoying.The Intelity guest service platform originally arose in 2008 from a desire to simplify communication between hotels and guests, starting on the back end where service begins, rather than from a guest-facing perspective. Empowering hotel staff by streamlining their relationship with guests is key to achieving high guest satisfaction, solidifying loyalty, and being more relevant than competitors.Clipboards, countless paper tickets, two-way radios, wired telephones.With the number of technologies now available, these traditional methods have made less sense over the years. Now hoteliers have at their disposal instant guest feedback, automated data entry, digital guest data, and direct two-way communication between managers and staff or guests, among other tech functions designed to improve efficiencies. These are game-changing resources for hoteliers that should be a priority for any looking to improve service performance.Smartphones, tablets, SMS, landlines, TVs, desktop or laptop computers.What if you could take all requests from all devices from guests and view them through a single portal? Guests are using more channels than ever to communicate their needs to hotel staff, which makes the platform model even more significant in hospitality.Intelity's platform has long offered one single portal, available on multiple mobile and web device types, for all guest communication and requests to funnel through to the hotel, even directly to the correct department. It makes it simpler for hotel management to stay on top of what's going on within a service organization.Add to that the availability of integration with more other hotel systems (PMS, POS, Mobile Key, In Room Controls, Spa, etc.) than any other company in the space (over 60 native integrations to day) and the result is a complete guest service package that offers both operational and guest-facing innovation, as well as being delivered by the most mature, stable, established company in the industry.Despite the emergence of technology as a driver in the hospitality industry, service remains a top concern for guests. And successful adoption of a mature yet "new" platform technology will be a determinant in which hotels are able to connect with modern guests and which gain a reputation for being out of touch with what guests really want.Join Us at HITEC 2017If your plans include attending HITEC 2017 in Toronto from June 26-29, please stop by booth 722 to learn more about the future of mobile hospitality technology.