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    Hospitality Industry Technology Exposition & Conference

    November 14–15, 2017
    Conrad Dubai
    Dubai, UAE

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    June 26-29, 2018

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Is it Really Technology that Makes a Smart Hotel?

Snapshot Blog 4 August 2017
Tech gadgets and mobile control over the nooks and crannies of a hotel room are all the rage right now. Hotel brands, such as Aloft, are heavy hitting on in-room technology in order to stand out from a sea of competitors. As Brian McGuinness of Starwood notes, there was a time when travelers were drawn to hotels because hotels were better than home, but then “’people started doing great things to their houses and hotels needed to catch up’” (Travel and Leisure). Hence, the move in recent years to make hotels more interesting and innovative than the average home.
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SnapShot and StayNTouch Partner to Provide Hotels Across the US with a Smarter Analytics Tool

Snapshot Blog 18 July 2017
SnapShot, leading provider of fully integrated applications and analytics for the hospitality industry, announced today that it has joined forces with the American hotel property management systems company, StayNTouch. Through this partnership, StayNTouch customers will have complimentary access to SnapShot’s trademark Analytics dashboard, which provides hoteliers with in-depth insight into their properties’ happenings, on and offline.
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High Tech or High Touch? What Hotels Need to Know About Technology Adoption & Guest Service

Snapshot Blog 12 July 2017
Hotels worldwide are playing with just how much can be automated. Comfort Hotel Xpress in Oslo opened in 2011 to media fanfare over an almost entirely automated process—check-in, key, checkout and so forth. Housekeeping comes every four days. There’s no restaurant, but there is some food in the lobby. It sounds from reviews like they ended up needing a floating staff person downstairs. Not a surprise.
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HITEC E20X Recap: Where Is Hotel Technology Going?

Snapshot Blog 5 July 2017
The annual Hospitality Industry Technology Exposition and Conference (HITEC), hosted by Hospitality Financial and Technology Professionals (HFTP), took place last week in Toronto. We enjoyed catching up with all the tech exhibitors, particularly the newcomers who were exhibiting and pitching at Entrepreneur 20X (E20X). It’s where the best of the best and the newest of the new meet up to show off their tech innovations. After meeting with all of the E20X exhibitors, we noticed a few key trends. Here’s what we learned:
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Can Hotel Software Be As Easy to Manage as Your Smartphone?

Snapshot Blog 6 April 2017
If I want to manage my money, I can download the Mint app. If I want to manage my image, I’ll pop open my Linked In app. If I want to manage groceries, menus, and food budgets, I can download an app for that, and then I can use a different app to have everything I need delivered to my door. I can use my Uber app to get transportation to an event downtown. And I can use any number of messaging apps to coordinate with my house cleaning service, my lawn people, the guy who paints the house, my friends and colleagues… There’s an app for medical records and one for finding the best gas prices. I can order books—and anything else I need—on Amazon’s app. I can adjust the lights and heating in my apartment. Looking for a date? There are a million apps for that. Syncing up calendars with a friend or partner? There’s that, too.
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To Hotel Tech Companies: Focus on Innovation, Not Integrations

Snapshot Blog 21 March 2017
Hotels are spending more and more of their budget on technology, with hotel revenue dedicated to technology increasing from 2.6% of annual revenue in 2013 to 6% in 2015. These numbers are promising for hotel tech, indicating that hotels are open to and interested in new and useful applications. On the other hand, it is a crowded market with lots of competition, and even with a great idea, many tech companies find that hotel data and software is so fragmented that they get bogged down in integrations rather than focusing on delivering a great product.
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Finding the Right Source for Hotel Data

Snapshot Blog 6 March 2017
As an industry, we're entering a transformative stage where technology for hotels is becoming the differentiator and heart of what will make amazing hotel experiences of the future. Hotels have always been about personalization and guest experience. The best hotels are also the best at creating those incredible experiences. The difference today is that technology has become advanced enough to the point where it can assist hotels and guests in getting a unique experience.
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The Hotel Technology Revolution We've All Been Waiting For

Snapshot Blog 23 February 2017
Ask hoteliers about their biggest pain points, and technology integration will invariably be among them. Hotels require a complex array of software and data sets to operate, and most of them still operate in silos. This makes data inaccessible and difficult to analyze.
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How To Make Your PMS Stand Out

Snapshot Blog 9 February 2017
Hotels have an insane number of choices when it comes to their tech stack. At the core of this stack is the PMS, and there are hundreds out there vying for each hotel, touting cloud-based software, seamless technology integration, mobile-friendliness, and so much more. We feel for you PMS providers, selling a complex, expensive system in an uber-competitive environment. Luckily, opportunity abounds with supply in most major urban markets expected to continue growing. When considering how to add value that will differentiate your PMS from the rest, consider that 74% of hoteliers expect a PMS to help them with performance reporting and business intelligence (Starfleet Research & Oracle). Further, the more visually appealing and accessible it is, the better. And what is currently missing for many hotels is a reporting platform that integrates all the moving technology pieces—the standard PMS performance data like RevPAR and occupancy along with industry benchmarking data, pricing strategy, website analytics, review data, and social media performance.
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Big Revenue Management: Where the Rubber Meets the Road with Big Data

Snapshot Blog 25 January 2017
Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the right time with the right rate. However, that rate should not only be the product of what the guest will pay (because this can lead to a hotel full of low-paying guests) but also of what the maximum opportunity for revenue from that guest may be. This number is a dance of customer-centric data, as well as data external to the property data. The former includes historic behavior and future predicted guest behavior, and the latter encompasses competitive and other market data (events, weather, and so on).
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2017 Predictions: Emerging Trends in Hospitality & Technology

Snapshot Blog 5 January 2017
Did you know that “complexify” is a word? It means, not surprisingly, to make something more complicated. As a big believer in the value of big data, it’s hard to say this, but thus far it seems that data has mostly served to complexify hospitality. CRM data, PMS data, review data, guest acquisition data, marketing analytics… these moving pieces are a bit like a solar system without a sun to anchor them. They float around serving little purpose rather than working in unison toward a common goal. To give data some gravitational pull, we must de-complexify it (this one may not really be a word, but you get the drift). As we move through 2017, almost every trend that surrounds hospitality and technology will revolve around making data more accessible, integrated, and useful. Here are five ways we believe big data will evolve in 2017 to better serve the hospitality industry so that the industry can better serve guests.
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Choosing The Right Hotel Tech: Why You Need an Open Stack Solution

Snapshot Blog 29 November 2016
The amount of software that hotels use is increasing every year. Not all of it is necessary, but some of these tools are of course extremely useful. And as the industry continues to utilize more digital tools and the internet, those who don't adopt the major tools or channels will get left in the dust. To stay competitive hotels need more tools to better understand their guests and improve service. Today it's a competitive advantage, tomorrow, not having them is a disadvantage.
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Hotel Tech Insiders: Hotel Christian IV, Copenhagen

Snapshot Blog 25 November 2016
Not all hotels have the resources or time to risk being at the cutting edge of groundbreaking or revolutionary technological innovation. And that's totally fine. Independent hotels like the lovely Hotel Christian IV in downtown Copenhagen often require their management and staff to wear multiple hats in order to provide excellent service to their guests. Hotel Christian IV owner and General Manager Kasper Linnet Jørgensen certainly wears a lot of hats. He's in charge of operations, revenue management, and much more. Needless to say, Kasper is a busy guy.
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How To Find The Right Benchmarking KPIs For Your Hotel

Snapshot Blog 17 November 2016
Let me ask you a question: Does achieving a budget mean you are a fantastic hotelier? Or does it just mean that you/ the general manager is skilled at creating achievable budgets? In 2008, just before the financial crisis hit, few hotels were able to achieve their budgets in the last months of that year. So did that mean the managers were all suddenly terrible at their jobs? No, of course not. So how do we evaluate the perfomance of hotel managers in the content of other managers and the larger markets? In other words, how do we find the right benchmarking KPIs for our hotel?
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What's New at SnapShot... 2016 So Far

Snapshot Blog 4 November 2016
We've been quite busy at SnapShot this year. But we haven't just been busy for the sake of being busy. We've grown in many meaningful ways: In February, we launched our flagship product, SnapShot Analytics. Since then over 2,000 hotels have started using SnapShot Analytics and we've continued to make it better. We've added new team members to every department, developed relationships with new partners, participated in many events, conferences, workshops, and bootcamps, and so much more. All of this is representative of the major opportunity we see in the hotel data space. Hoteliers are desperately looking for better, easier, more efficient ways to operate their businesses, and so much can be done by making data more accessible and easier to use. Let's take a look back at all the major milestones we've had here at SnapShot.
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How To Make The Most Out of Enterprise Data - CHAT 2016

Snapshot Blog 27 September 2016
Our CEO, Stefan Tweraser, recently made a trip to Shanghai to attend one of China's largest tourism conferences, The China Hotels & Tourism Conference, also known as CHAT. One thing Stefan and our team have noticed whiel working in China is the interest many hoteliers and executives there have in current trends in data management and utilizing that data to better run their teams and businesses.

How To Use Hotel Data

Snapshot Blog 13 September 2016
We're in the information age. There's no doubt about it. Yet, with all this data supposedly flying around us, it's hard to know just what to do with it. Even if your PMS is collecting all the right stats, you're on top of your web traffic and social media interactions, and you know what your comp set is up to, it can be hard to understand how to actually read the data. What does it mean? And more importantly how can you use it to make better decisions?
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Understanding The Cloud: Pros and Cons of Cloud Computing for Hotels

Snapshot Blog 6 September 2016
It's an unfortunate truth that hotels are sometimes behind the curve when it comes to adopting the latest techology. This makes sense, as hoteliers are first and foremost focused on the human side of the business: taking care of guests. After all, it is called the hospitality industry. In the end, this delayed adoption of new tools can work in favor of hoteliers, as new tech is tested by other more adventurous users before being adopted by the wider hospitality industry. Yet, hoteliers who wait too long miss out on innovative new ways to increase guest satisfaction and revenue.
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Hotel Data and Analytics News - August 2016

Snapshot Blog 30 August 2016
More data, less time. It applies to news as well. So every day, our content team here at SnapShot looks for, publishes, and/or curates articles that we think hoteliers can use when it comes to data and hotel analytics. We send out these articles in weekly newsletters showcasing the past week's best news in hotel tech, data, and analytics. But with so much to read and so little time it's helpful to have a recap of the best content from the past month or so. So without further ado, here is our Monthly News Roundup!
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Your Hotel Data Checklist: How to Use Technology to Make Better Decisions

Snapshot Blog 9 August 2016
This post is brought to you in cooperation with SiteMinder and was written by Kevin O'Rourke, Executive Vice President of Global Sales at SiteMinder. Our industry might be a "people" business first and foremost, but despite what anyone might try to tell you to the contrary, it's a "data" business, too. Take a look around your hotel and you'll find that data is everywhere: Guests details, your occupancy levels, the revenue being driven by food and beverage, your online reviews and their ratings. The list goes on. In delivering the ultimate guest experience, there's a lot of work needed. It's work that centers on numbers and data. So how do you take quantitative and qualitative data and use it to understand your guests and your business? And perhaps more crucially, which key metrics should you be focused on when using the technology technology currently available to your hotel? In this article, we'll show you how to use your channel manager, your online book
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Hotel Data and Analytics News - July 2016

Snapshot Blog 28 July 2016
More data, less time. It applies to news as well. So every day, our content team here at SnapShot looks for, publishes, and/or curates articles that we think hoteliers can use when it comes to data and hotel analytics. We send out these articles in weekly newsletters showcasing the past week's best news in hotel tech, data, and analytics. But with so much to read and so little time it’s helpful to have a recap of the best content from the past month or so. So without further ado, here is our Monthly News Roundup!
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Current Trends in Hotel Tech: 2016

Snapshot Blog 27 July 2016
It's been a while since we touched base with SnapShot COO and co-founder David Turnbull and a lot has changed since then. Over 1,200 hotels are using SnapShot analytics right now! Not only that, but we're at over sixty employees currently (and growing!) with plans to expand outside of Europe into North America and elsewhere in the very near future. But SnapShot isn't the only thing growing at a breakneck pace, the entire hotel tech industry is evolving like never before. Cloud-based tech, advanced data analytics, and other digitally-enabled trends are revolutionizing the industry. So we figured it'd be a good time to sit with with David and chat about current trends in hotel tech and what these changes mean for hotels in the future. So we sat down for a coffee recently for an informal reflection on what's happening so far. Take a look.
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Hotel Data and Analytics News - June 2016

Snapshot Blog 30 June 2016
More data, less time. It applies to news as well. So every day, our content team here at SnapShot looks for, publishes, and/or curates articles that we think hoteliers can use when it comes to data and hotel analytics. We send out these articles in weekly newsletters showcasing the past week's best news in hotel tech, data, and analytics. But with so much to read and so little time it’s helpful to have a recap of the best content from the past month or so. So without further ado, here is our Monthly News Roundup!
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The Sad State of Hotel Tech Integrations: The Spaghetti Chart

Snapshot Blog 23 June 2016
One of the best illustrations of the challenges hotels face when it comes to information technology is what we like to call The Spaghetti Chart (also known as the Picasso Chart, for it's disjointed, surrealist display of jumbled logic and disorganization). The chart, seen below, was sketched out by Darja Gogunova, our Head of Product, and Anton Hell, a consultant and frequent collaborator of SnapShot's, when working with a client to map out their I.T. infrastructure. What they quickly discovered was the complicated, confusing, and delicately patchworked network of various interlinked hospitality software and tools affectionately known as "The Spaghetti Chart.
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How Hotels Can Determine The Right Pricing Strategy

Snapshot Blog 21 June 2016
How Hotels Can Determine The Right Pricing Strategy In a previous blog post on how to best understand guests, SnapShot COO and co-founder David Turnbull discussed how hotels can use data to both better understand and better serve guests. In this blog post, our Head of Education, Janel Clark, takes it a step further, exploring both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies.
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Hotel Tech Insiders: Vikram Singh

Snapshot Blog 15 June 2016
It's time for the second edition of our new series, SnapShot's Hotel Tech Insiders, where we chat with thought leaders and forward thinkers in hospitality about how they view hotel technology, data, and how that informs their businesses. So whether we're chatting with a GM at a boutique hotel, a PMS provider, or a hotel marketer, you're in for some interesting insight. This week, we speak with Vikram Singh, VP Hotel Demand Management, Rainmaker Group, and author of the popular blog, Words of Vikram.

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