• Upcoming Event

    HITEC TORONTO

    Hospitality Industry Technology Exposition & Conference

    June 26-29
    Metro Toronto Convention Centre
    Toronto, ON, Canada

  • Next Event

    HITEC DUBAI

    Hospitality Industry Technology Exposition & Conference

    November 14–15, 2017
    Conrad Dubai
    Dubai, UAE

commercial

The undercutting trend you don't know about yet

Triptease Blog 21 June 2017
Hotels know they need to be watching their parity. Rate undercutting is so widespread that it's taken as a given, and, in this industry, a successful ecommerce business depends on the alert hotelier keeping their eye out for stray disparities. And, on an individual night basis, hotels aren't doing too badly at managing their rate parity. Across our client base, room rates shown for a one-night stay are being undercut around 5.8% of the time. But that undercut rate increases dramatically to 11% for a four-night stay - and 16% once the length of stay reaches 10 days.

Apple Business Chat vs. Facebook Messenger: what's best for hotels?

Triptease Blog 13 June 2017
Never one to lag behind, Apple are testing Facebook's mettle with the launch of their new iMessage integration, Business Chat. Apple's new feature will allow users to open an iMessage window from a variety of different apps and start a conversation with a business. Unlike Facebook Messenger, whose business functionality is centred around chatbots, Business Chat is currently limited to human-to-human conversations. But that doesn't mean it's all talk - businesses can also schedule appointments and process payments through their iMessage windows.
commercial

Tease of the Day: 3 Types of Loyalty

Triptease Blog 18 April 2017
We often hear that customer loyalty is a thing of the past. Easily comparable pricing and instant access to information put paid to brand partisanship. But maybe loyalty is just diversifying. On stage at the Skift Forum Europe, Mr & Mrs Smith co-founders Tamara Heber-Percy and James Lohan suggested there were three types of 'loyal' customers. Those fixated on points-collecting, those who value quality of service, product or brand, and those loyal to price above all else.

The Reservation Benchmark

Triptease Blog 13 February 2017
In pursuit of our mission to help hoteliers recapture guest relationships and increase conversions on their websites, we conducted a small piece of research. We asked hoteliers across the United States and Europe to describe their current approaches and attitudes toward the reservation process. We’ve made the results freely available here so that you might benchmark yourselves.

The Future of Direct Distribution Technology - a hotelier's view

Triptease Blog 1 February 2017
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ Hotels Steigenberger hotels and Intercity Hotels and described his views on the future of distribution technology and specifically the process his team uses to assess what technology and channels to ignore and where to invest.
commercial

Making a List and Checking It Twice: Travel Research, Planning and Validation

Triptease Blog 3 November 2016
Visiting the much-quoted 45+ website, researching dates, flights, accommodation and activities…the average guest is left frazzled, convinced they’ve been ripped off, and in fear of that bad review on page 38 of TripAdvisor. In short, left much in need of a holiday. So what if you can make that path smoother or even, dare I suggest it: fun? TrustYou, Leonardo and Triptease teamed up to find out exactly where the pain points are for guests and how to eliminate them.
commercial

Are Book Direct campaigns hurting or helping hotels?

Triptease Blog 4 October 2016
Let’s face the facts: it’s not always easy to understand the impact of your direct booking campaign. We know it tends to get complicated. As important as direct bookings are for hotels, there’s still an incentive to downplay any short-term negative repercussions. And the truth is, the results of major brands’ campaigns results have varied.
commercial

Update: Parity Law

Triptease Blog 26 August 2016
Over the last 5 years, employment has been growing in Britain; hospitality is making the difference. It is now the 4th largest employer, providing 1 in 3 of newly created jobs, but this rapid growth comes with its own problems. Broad Rate Parity Broad rate parity means that a hotel can’t put cheaper prices on their own website, nor give them to other OTAs. They also must give the OTA access their maximum capacity. The world of rate parity has evolved over the last year; moving away from broad parity agreements as increasingly, this is seen as problematic by regulators. Broad rate parity doesn’t allow price competition to function efficiently, reducing how sensitive hoteliers can be to changes in supply or demand.
commercial

Surge Alert!

Triptease Blog 19 August 2016
Surge Alert sends you “real-time” alerts when your undercut rate looks funky. The way we calculate Surge Alerts is a result of many hours of data manipulation, discussion and trial and error modelling. Here’s how it works: We calculate your undercut rate every hour, on the hour and keep track of it.

Watch: chatbots: the future of hotel bookings?

Triptease Blog 18 August 2016
The industry’s first ever Direct Booking Summit took place earlier this year. We were delighted to welcome Tom Ollerton, Innovation Director at We Are Social on stage to discuss the future of chatbots and how they’re changing the face of hotel bookings. Be ready for the chatbot revolution!
commercial

Triptease interviews Mats Persson, Sirvoy

Triptease Blog 18 August 2016
Last week we caught up with Mats Persson about Sirvoy’s exciting plans in the US and South America and his views on what’s really important in the guest experience. So, Mats Persson, tell us what’s new? Well, we’re really excited about the direction Sirvoy is taking – for the past two years my family and I have been living Mexico as we’re training staff here, growing our business in the US and South America and will soon be launching Sirvoy in Spanish.

Charlie Osmond interviewed on BBC World News on all things direct bookings

Triptease Blog 11 August 2016
Earlier this week Founder and Chief Tease, Charlie Osmond, spoke to Victoria Fritz and Sally Bundock all about hotels, OTAs and the direct booking movement. Worry not if you missed it, you can watch the interview here.

TripAdvisor advertising for direct bookings: a 'big gutsy step' for hotels

Triptease Blog 11 August 2016
Marriott International and Hilton are taking a big step forward in the latest skirmish in the battle for direct bookings. Hotel adverts on Metasearch? Adverts for loyalty schemes, driving guests to book direct. Sat side-by-side with TripAdvisor’s InstantBooking? It seems a little confusing at first glance. Listen in to Charlie and James for the low-down on what this really means for hotel groups, independents and the re-education of guests…

93% direct bookings? How Premier Inn do it.

Triptease Blog 7 July 2016
In case we haven’t talked about it enough, last week we kicked off the industry’s first ever Direct Booking Summit! More than 150 industry experts gathered together to discuss the hottest topic in the industry right now: direct bookings. Over the next few weeks, we’ll be posting blogs about each talk and what we learned. First up: Simon Jones, Managing Director of Premier Inn.
commercial

Watch: Direct Booking Summit Highlights Video!

Triptease Blog 7 July 2016
Hundreds of Top Hoteliers Came Together for the Definitive Discussion of this Year’s Hot Topic: Direct Bookings Last week saw the launch of the industry’s first-ever Direct Booking Summit (Europe). More than 150 industry experts gathered together on June 30 to discuss the #DirectIsBest movement. The industry’s first ever Direct Booking Summit, hosted by Triptease, boasted keynote speakers Simon Jones, Managing Director of Premier Inn Hotels, Robin Rossman, Managing Director of STR, Ufi Ibrahim and CEO of the British Hospitality Association plus panel speakers from Marriott, CitizenM, Google and SkyScanner.
commercial

It happened! The Direct Booking Summit

Triptease Blog 1 July 2016
Over 100 delegates descended upon the St. Pancras Renaissance Hotel today for our inaugural Direct Booking Summit. We heard from our direct booking demi-gods about what hoteliers around the world can do to boost bookings. We then heard from the top players in metasearch debating whether they are actually friends or foes to hoteliers. That doesn’t include the presentations we had from Simon Jones at Premier Inn and Robin Rossman at STR.
commercial

5 things to take away from HITEC

Triptease Blog 29 June 2016
We had a great time in New Orleans last week feasting on beignets and jambalaya and of course, hosting a booth at HITEC. Missed the memo? HITEC (Hospitality Industry Technology Exposition & Conference) is an annual conference where hospitality professionals interact with the latest hospitality technology through a series of educational events and trade show exhibitions. With over 5,000 attendees and fours days of learning we’ve picked out our favourite 5 things to take back from HITEC:
commercial

MD Rebeca Gonzalez talks Roiback

Triptease Blog 29 June 2016
Tell me about ROIBACK; what role do you play in a hotelier’s distribution strategy? Roiback, as a specialist in direct channel for hotels, is presented as an efficient solution as it manages to increase sales with low costs lowering hotel cost distribution. Due to the quickly evolving industry, the hotels must be in constant innovation and creation to manage their direct sales channel efficiently and competitively. In this context of sustained and changing growth, there is a need of high specialisation in e-commerce and extensive knowledge of the tourism sector where Roiback gives this added value.
commercial

CEO Interview Series: Andy Owen Jones on the rise individual

Triptease Blog 23 June 2016
There’s a gaping hole in the travel industry, Andy Owen Jones of BD4 Travel tells us, a gaping hole where personalisation should be. True, car hire can be even more precarious, but there’s great potential to make a real difference to your guest’s experience through personalisation. BD4 Travel specialise in personalisation. It’s not about averages or personas or segments, but individuals. BD4 listens to what an individual is up to on your site, tracks everything and builds a profile, allowing you to understand the individual’s intent and add the final touches to make their stay perfect.
commercial

Price Check Update Alert!

Triptease Blog 9 June 2016
Look how happy those guys are. We're so excited to be unveiling our brand spanking new product expansion on Closed User Group Pricing. It's no lie that hotel groups everywhere are upping their loyalty schemes with exclusive member rates deals. You only have to flick through our blog to see the big names surfing the direct booking wave. In an effort to keep up to speed with this 'rad' new trend, we're proud to be announcing our new Price Check update. Should your hotel offer Closed User Group Pricing like this, or is eager to introduce it, this feature will most definitely appeal to you, so here's the low down:

Exclusive Interview: Google Travel Industry Head spills the secrets of search

Triptease Blog 9 June 2016
This week our Chief Tease got chatting to Terri Scriven to unearth the tricks to boost your organic and paid search results. ‘GONE ARE THE DAYS OF BUYING A FEW KEYWORDS’ With over 95 products in Search alone, driving traffic, knowing your data and driving direct bookings are starting to seem like mythical end goals. Nice, but impossible to pin down. In this interview however, Terri guides us through the tricks for getting the best out of Google Search and Maps and focussing in on what really matters. TERRI’S TOP TIPS Use Google Analytics. It’s free, simple and unlocks the door to so much information about your traffic and your audience. Segment all this audience data with Remarketing Lists to tap into additional incremental traffic. Optimise brand positioning. Explore Dynamic Search Ads. They match more closely to the relevance of the search.
commercial

Snapchat - Starwood's latest vision

Triptease Blog 27 May 2016
Is Snapchat the up and coming social media platform for building brand loyalty? Although popular social media channel Snapchat has taken Millennial and Generation Z smartphones by storm, it hasn’t yet seen much use as a business marketing tool – well, at least not a whole lot in hospitality anyway. This is all about to change. With the ever-posing question whether loyalty programmes will ever really have the same impact on young people as they do with the older generation, Starwood is eager to make Snapchat succeed:
commercial

Interview with Daniel Wishnia, GCH Hotel Group

Triptease Blog 26 May 2016
Let me tell you a secret. Our Chief Tease can be a broken record at times. “What would help hoteliers drive direct bookings?” The track just keeps cropping up. This week, we got the chance to chat to GCH Hotel Group’s Director of Digital Promotion and e-Commerce Management, Daniel Wishnia and delved into GCH’s insight on everything from web apps and mobile game-changers to the killer question of tips for driving direct bookings. Here’s what we learnt:
commercial

Stats show direct booking is 9% more profitable

Triptease Blog 25 May 2016
According to Kalibri Labs’ analysis, bookings via official hotel websites are showing 9% higher profitability than bookings made through OTAs. Launching in 2011, Kalibri Labs is a major US-based data firm, which monitors everything from bookings and revenue to customer acquisition. After observing the big brand hotels announcing their direct booking campaigns, the switch in data must have been as exciting for Kalibri as it was for us at Triptease. After exploring the figures, it’s no doubt that the findings are promising for hotels thinking about driving direct bookings. Based on Kalibri’s analysis, it concluded that hotel profitability would be up by as much as 9% – and even by as much as 18% when taking into account ancillary revenue! The statistics speak volumes and it’s clear that the hotel industry as a whole could really benefit from employing more direct business.
commercial

'Direct is Better' according to HeBS

Triptease Blog 24 May 2016
Max Starkov, CEO of HeBS Digital argued last week that hotels should adopt a 'Direct is Better' distribution strategy. He makes three very valid points in his blog post: 1. Hotels need to link incentives, bonuses and compensation to the direct online channel A major reason why hotels struggle to get on top of direct distribution is that there is no-one directly responsible for it. If the answers to these questions aren't clear then you need to call an internal meeting, stat: Who looks after your website? Who is responsible for ensuring rates are correctly distributed? Who makes sure traffic comes to your site? 2. Treat distribution costs the same A fantastically well articulated point: For an independent hotel, Expedia charges a 25% commission. If you have a $200 [average daily rate], and the average stay is two nights, that's $400 in revenue, so cost for this booking through Expedia is $100. The hotel writes off this $100 they pay to Expedia as a cost of doing business, a distribution

Mighty metasearch - the new frontier of direct bookings?

Triptease Blog 23 May 2016
You might be forgiven for thinking that as metasearch is on the rise we’re going to be less dependent on OTAs. Not so fast. Skift last week reported that over half of TripAdvisor’s Top Hotel Search Results on Instant Booking are powered by none other than Booking.com. This means TripAdvisor is driving bookings through the Priceline group, rather than direct. Some say it’s a short-term marriage for convenience, but could this be more Kim and Kanye than yet another Mariah Carey wedding? We have to ask ourselves two questions:

Request Information

Thank you for your request, we will get back to you as soon as possible.
Close
Please enter your contact details below and we will get back to you with the requested information as soon as possible.
An error occured, please check your input and try again.


CancelSubmit

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the HITEC Bytes Newsletter please enter your email address below.
An error occured, please check your input and try again.
CancelSubscribe