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How To Increase Hotel Bookings And Ancillary Revenue On Mobile

Handy Travel Blog 22 September 2017
Mobile search and direct mobile bookings (especially in-destination bookings) have increased sharply over the past several years and are expected to continue growing. Although consumers still tend to research across devices, and continue to prefer to make bookings on desktop devices, the growing importance of mobile can’t be denied. These trends reveal powerful opportunity to increase direct bookings -- especially from travelers already in-destination.

Why Group Revenue Is Essential: Understanding the Importance of Group Business

The Rainmaker Hospitality and Gaming Blog 21 September 2017
Group revenue is one of the most consistent and profitable segments of any property’s overall business. No other segment can be counted on, year over year, for both room and ancillary revenue. In fact, even with record setting occupancy rates, group revenue rates have nearly matched pace with overall growth from the transient sector. The global business travel market is booming, and our current stable global economy means that RevPAR and revenue for group business travel are expected to increase in 2018.

Revenue Technology: Are You Doing It Wrong?

IDeaS Blog 21 September 2017
Recently, I read an article describing the right way to pack liquor in your luggage. And I have to be honest with you…I didn’t know there was a wrong way to pack away booze. Apparently, using a couple of t-shirts and sending up an audible prayer during baggage check-in isn’t everyone else’s go-to strategy.

Whiteboard Session: How Does Blockchain Work?

harvardbusiness.org 20 September 2017
The power of a distributed ledger.

When the big links aren't on the table this is the link building advice you need to read

Builtvisible Blog 20 September 2017
It’s always nice when your content becomes successful and links and traffic flow in just like you’d hoped. But you can’t do “big content” promotion for every client, every time. You might not always feel like you have anything to promote at all. So when the big links aren’t on the table or the ROI just isn’t there or the publishers just don’t want to link to you or you realise building lots of links is different to building the right links, what can you do?

Bookassist CEO Des O'Mahony discusses Cost Per Acquisition

Bookassist 20 September 2017
Bookassist CEO Des O’Mahony discusses the metrics of Cost Per Acquisition, what hotels can do to measure it properly, and how they can leverage the knowledge it brings. In particular, the fact that hotels often hamper their own ability to drive direct business is discussed. The interview is with Stephen Dudley from Fáilte Ireland, Ireland’s National Tourism Development Authority. The interview is a follow up to Bookassist’s contribution to the Fáilte Ireland CPA report released in late 2016.

Is This Group Business Good Business?

IDeaS Blog 19 September 2017
Back in my revenue management days I frequently heard the following when it came to group business discussions: “We need the baseline occupancy.” “Let’s quote higher and raise our public rates.” Or my personal favorite, “We’ll be oversold if we take this group but there is always wash.”

Industry Executives Share Tips for Reducing Hotel Costs

HMG Hospitality Blog 19 September 2017
Hotel operators know that there are countless incremental costs that add up to a lot of expenses. Industry executives discussed this topic at length at Hotel ROI Midwest conference, part of the Hotel ROI Series. Here are some of their insights on how reducing hotel costs.

Top 10 Tips for Successful Hotel Revenue Management

Xotels Blog 19 September 2017
Independent and boutique hotels have the opportunity to capitalise on traveller appetite for unique experiences. Big hotel chains simply can’t compete on this front. And your hotel is also able to completely differentiate itself from other independent hotels. Coupling this with the implementation of hotel revenue management best practices gives your hotel ample opportunity. Read our 10 hotel revenue management tips here to drive the success of your organisation.

Beyond the Roulette Wheel: Revenue Generation for the New Casino

Driving Top-line Revenues | By Sceptre Hospitality Resources 18 September 2017
The Casino model that naturally revolved around gambling revenue is changing. For the first time in history, room profits are outpacing gambling profits in Las Vegas. In Macau, the traditionally easy flow of gaming revenue has been steadily falling for at least the past two years. Though these trends might seem to mark the end of an era to some, for the savvy casino owner, they are indicators of the beginning of a more sustainable, room-centric casino business—one that becomes more possible with the right booking technology used to its best advantage.

How far do hotel guests book in advance?

SiteMinder Blog 18 September 2017
Many reports in recent years have suggested hotel booking lead times are getting shorter, even though the overall path-to-purchase may be increasing. A recent report from online travel agent Agoda has served to accentuate these trends. It reveals the time between booking and check-in of guests can be as low as 12 days on average. Here are the key findings:

Creating Perceived Value to Stimulate Direct Bookings

Tambourine Blog 15 September 2017
One of the more impactful, yet simplest, ways you can convince people to book direct is to create perceived value. OTAs have hundreds of thousands of properties on their websites, they cannot keep up in real time with the perks and inclusions at all of them.

Mobile innovations that reshape the business travel experience

Sabre Corporation Blog 15 September 2017
Smartphone usage continues to grow at an astounding rate as fast mobile Internet access transforms nearly all facets of life. The boundaries on when, where or how we access information or services no longer stand as a limitation. Just how prevalent have these devices become? Today, roughly three-quarters of Americans (or 77%) now own a smartphone, according to a Pew Research Center study conducted November 2016. Astonishingly, smartphone adoption has more than doubled since the Center began surveying this topic back in 2011. The study also shows that smartphones are nearly ubiquitous among younger adults –– 18- to 29-year-olds –– with 92% owning one. What’s more, Strategy Analytics latest 2017 report from Wireless Smartphone Strategies shows a 44% smartphone penetration rate worldwide, reporting the penetration rate will increase globally to 59% by 2022.

What's On the Horizon for the Hotel Industry?

Duetto Research Blog 15 September 2017
It wouldn’t be a CEO panel at a hotel conference if the biggest names on the speaker lineup weren’t asked for their predictions on upcoming industry performance. After several years of “enjoy the ride” and then a year or so of “cautious optimism,” hoteliers at last month’s Hotel Data Conference in Nashville were less optimistic. On Day 1 of the conference, STR’s President and CEO Amanda Hite announced the company’s revised forecast, which showed expectations of slower ADR and RevPAR growth than what was previously announced.

Weekly Reads 15.09.2017

Snapshot Blog 15 September 2017
This week’s reads are divided between a deeper and critical look at PMS technology and suggested marketing improvements for your hotel. A recent study on PMSs, their features, their interoperability and their security has confirmed an underlying trend: we operate on a "do as we have always done" basis. So how should you move your technology into the future? Our Head of Marketing, Margaret Ady has the answer. On the marketing side, we are focusing on 2 different channels this week, SEO and Facebook: 7 ways for your hotel to be found on Google and why hotels need to be on Facebook and what to post. Happy reading!

How BI Optimized Software Will Enhance Your Budget Planning

The Rainmaker Hospitality and Gaming Blog 14 September 2017
BP1.jpg The hospitality industry is a highly competitive, ever changing market. Consumers have more options today than ever before when choosing a property for business or leisure travel. With so much at stake, budgeting and forecasting methods must be accurate and efficient. However, given that most hospitality budgeting still lives in spreadsheets, there's plenty of room for human error.

Why Your Hotel Needs Hotel Management Software

SiteMinder Blog 14 September 2017
Technology in the hotel industry continues to advance at a rapid pace and hotel management software (HMS) remains essential for hoteliers looking to improve the running of their business. With software, hotel operators can streamline their administrative processes and improve their overall hotel management system.

Tech That Will Interest Event Planners from the Apple Launch

EventManagerBlog.com 14 September 2017
Apple is taking further steps in carving the future of technology with the launch of three new iPhones. From facial recognition to AR, here are some of the key features and what they could mean for event professionals. On Tuesday, Apple Inc. Chief Executive Officer Tim Cook took to the stage for the first time in the Steve Jobs Theater at the new Apple Park campus in California, for the company’s latest Apple event. But what do event planners need to know about Apple’s new releases?

How Cognitive Computing Will Transform Hospitality

Duetto Research Blog 14 September 2017
Plenty of companies are reorienting themselves around machine learning and predictive analytics. Take Netflix, for example: It uses machine learning to recommend movies or a series you might like based on what you’ve previously watched. But the amount of data available relating to a person’s preferences extends far beyond whether or not you like House of Cards. Imagine if all the data available about an individual could be aggregated, analyzed and then used to deliver an experience unlike any other?

Bounding forward: Philippine Airlines increases revenues per customer through real-time analytics

Sabre Corporation Blog 13 September 2017
Philippine Airlines (PAL) will implement a new solution that is customized to enhance revenue per customer (instead of revenue per seat) by providing better commercial analysis and improved performance on a broad range of services.

Gambling Revenue Drops in Atlantic City

Duetto Research Blog 13 September 2017
At first blush, the news sounds bleak—overall casino gambling revenue for Atlantic City was down 2.7% in July. But look closer. Turns out the numbers include comparisons to when the shuttered Trump Taj Mahal Casino Resort was open. If you take the Taj Mahal out of the equation, the news is actually pretty encouraging. The city’s seven remaining casinos saw their gambling revenues increase by 3.9%. This includes internet gambling, which grew by 18.5%.

Using Hotel Demand for a Blue Ribbon Strategy

IDeaS Blog 13 September 2017
I recently caught a pie-baking competition at a local county fair. (No judgements; it’s the Midwest. And because, pie.) While admiring the pies vying for the blue ribbon, I naturally started thinking about how pies and hotel demand actually have something in common: their sampling size. I mean, think about it: Would one enter a small slice of pie into a competition? Or would they enter the whole pie for the win?

Winning the Numbers Game: The Rainmaker Guide to Hotel Revenue Management

The Rainmaker Hospitality and Gaming Blog 12 September 2017
Hotel revenue management is a discipline that optimizes revenue by strategically managing a property or group’s room inventory and pricing based on predictions about consumer demand. In the hospitality industry, revenue management can be defined as selling the right room to the right customer at the right moment at the right price. Maximizing revenue during high-demand periods and stimulating demand during periods of lower demand are some of the basic strategies involved.

Look for Casino Revenue-Driving Tools at G2E

Duetto Research Blog 12 September 2017
When you arrive on the Las Vegas Sands show floor for Global Gaming Expo next month, expect the newest bright and shiny slot machines, with this year’s focus on novel social games catered to millennials. Among the shiny new toys and head-turning booths, you’ll see a smattering of mostly understated suppliers dedicated to back-of-house technology. Ironically, it’s the least sexy tools that have the potential to make or break the success of your business.

Quality Customer Experiences Build Trust, Revenue for Financial Services

Adobe Digital Marketing 12 September 2017
Financial services companies that want to expand their digital offerings know as they are implementing new strategies, they need to continue to build their customers’ trust at the same time. This is one of the key conclusions of the 2017 Digital Trends in Financial Services and Insurance survey of 850 respondents by Econsultancy and Adobe.

Key Factors to Consider When Selecting a Property Management System

Oracle Hospitality Check-In 11 September 2017
For the second year running, Oracle Hospitality is proud to partner with Starfleet Media to deliver the Smart Decision Guide to Property Management Systems (PMS). This newly released guide provides a checklist of aspects to consider when buying a PMS and addresses key marketplace trends that could influence your decision.

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