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    Hospitality Industry Technology Exposition & Conference

    June 26-29
    Metro Toronto Convention Centre
    Toronto, ON, Canada

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    November 14–15, 2017
    Conrad Dubai
    Dubai, UAE


How Machine Learning and Predictive Analytics Drive Today's Retail Personalization

Adobe Digital Marketing ·8h
When something changes in the customer landscape, Walmart knows. And they know just how to react. “Walmart has a massive inventory with millions of products,” says John Bates, senior product manager for data science and predictive marketing solutions at Adobe. “And they adjust that inventory to better align with certain types of products, depending on what’s happening in real time.” For example, if a hurricane is in the weather forecast, Walmart will shift its inventory to have the things they know from past experience their customers will want to buy — extra grocery staples, bottled water, sandbags, wet/dry vacuums, chainsaws, and generators. Simultaneously, merchandise that is less likely to sell in this weather — again, according to Walmart’s data — is taken off the shelves.

Getting Organized for HITEC Toronto

HFTP Connect 22 June 2017
I have attended HITEC now for several years, as both an exhibitor and an attendee. Regardless of my role there, I have learned one valuable lesson: take a vacation after to catch up on sleep! I know that is not realistic, but if my day-to-day job could stop for a week after to allow me to sort through all of the business cards and collateral I collected, not to mention the overflow of emails that came in while at the show, I would not dread the post-HITEC “hangover.”

Why HITEC Toronto Is Important

HFTP Connect 22 June 2017
It sounds like one of those essays you had to write in school: “what I did on my summer vacation,” “what extracurricular activities mean to me.” It also sounds blindingly obvious – of course HITEC Toronto is important. After all, it is by far the world’s largest and oldest hospitality technology exposition and conference brand. HITEC Toronto is also historically significant, being the first-ever HITEC North America event to be held outside of the United States. #HITECtor will take center stage from June 26-29, anchoring a trilogy of international events in 2017 that include the debut of HITEC Amsterdam and HITEC Dubai. So, HITEC is clearly a big deal. But why?

Streamlining Guest Service at the Spa Kalahari

SMS Blog 21 June 2017
Part of the Kalahari Resort in Sandusky, Ohio, The Spa Kalahari features 11 treatment rooms and a full service salon. During the high season, the Spa might have as many as 150 appointments scheduled for a Saturday. At peak times, the two receptionists may be juggling up to six concurrent arrivals and check-ins.

Hotels Target Chinese Luxury Travellers, Who Continue to Spend Big

Duetto Research Blog 21 June 2017
The luxury traveller from China is a highly sought-after customer the world over, and it is no wonder why. The latest report by Hurun Research Institute on the Chinese Luxury Traveller shows that 60% of them are willing to spend upwards of $440 per night for a hotel room. Their holiday activity preferences have evolved as well, with most seeking adventure and beach holidays.

8 Challenges You'll Face When Implementing a Revenue Strategy [for Independent Hotels]

Net Affinity | Conversion Optimisation for Savvy Hoteliers 21 June 2017
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value for each guest. In the second article in our Challenges for Independent Hotels series, we cover difficulties often faced by revenue managers who are trying to implement robust revenue strategies.

The undercutting trend you don't know about yet

Triptease Blog 21 June 2017
Hotels know they need to be watching their parity. Rate undercutting is so widespread that it's taken as a given, and, in this industry, a successful ecommerce business depends on the alert hotelier keeping their eye out for stray disparities. And, on an individual night basis, hotels aren't doing too badly at managing their rate parity. Across our client base, room rates shown for a one-night stay are being undercut around 5.8% of the time. But that undercut rate increases dramatically to 11% for a four-night stay - and 16% once the length of stay reaches 10 days.

The Expanding Role of Marketing - and Artificial Intelligence - In Experience Business

Adobe Digital Marketing 21 June 2017
Disney Magic is alive and well. Take its MagicBands — the all-in-one wristband that connects us to our entire Walt Disney World vacation, letting us enter the parks, unlock our hotel rooms, and buy food and merchandise. Even more magical, or so it seems, is how Disney shares surprises personalized just for its visitor, such as an occasional photo of the family on the ride they just finished or awarding fast passes for the day. Those experiences might feel enchanted, but MagicBands actually use artificial intelligence (AI) with data compiled from all its visitors so Disney can provide memorable experiences along every point of our visit.

Opinion: You can't afford to ignore GDPR, so what is it?

21 June 2017
ou have until next May to ensure all your contacts have ‘opted in’, says Gemma Antrobus, chairman Aito Specialist Travel Agents So what does GDPR mean to you? Six weeks ago, it meant nothing to me, so don’t worry if this is the first time you are reading about it. It is, however, something you can’t ignore. GDPR is yet another thing set to test the resolve of business owners in 2018. Add it to the Package Travel Directive and credit card fees, and the saying ‘everything comes in threes’ springs to mind. Let’s hope that’s it for now.

Google's Focus on AI-First and the Implications for Your Hotel

Lodging Interactive Blog 21 June 2017
What seemed like something far into the future is right here, right now. Alexa, turn off the bedroom lights. Siri, find me a luxury hotel in downtown Chicago. Hey Google, show me photos from my stay at Hotel ABC. Asking assistance or search using your own voice simplifies what you want and the right result should happen, right? Read on for Google’s Focus on AI-First and the Implications for Your Hotel.

How to Achieve Organizational Change through Customer Feedback

TrustYou brainTRUST Blog 20 June 2017
Organizational change CAN be achieved through customer feedback, that is why hotels must look into ways to collect information from your guests. Everyone who stays in your hotel should be presented with ways that enable him or her to give feedback, because the feedback you received helps to improve the customer experience. This article will take you through the entire process of asking for feedback. It will teach you many useful things that will prove to be efficient now and in the future.

Balancing Your Hotel Software Stack

Driving Top-line Revenues | By Sceptre Hospitality Resources 20 June 2017
As if the hotel industry weren’t tough enough, studies have come out this year from STR Global that predict an occupancy drop for the first time since the Recession of 2008, plus an easing of RevPAR. The main reason for this is the incredible volume of new hotels opening from the recovery of the construction industry. Sites like Kayak.com, for instance, are already reporting that average hotel prices in Las Vegas are down by 39% and New York City by 32%. The solution? It’s time for properties to take better control of their hotel software stacks, in particular, their Property Management System (PMS), Central Reservation System (CRS), and Revenue Optimization (RO) system. Contributed by Estella Hale, VP of Product, SHR

The Importance of Technology in the SME Market

The Business of Travel - The official blog of GBTA 20 June 2017
Having the right resources makes all the difference. And in the business world, resources can set apart competitors, strengthen a struggling organization and allow employees to do their jobs more efficiently. For SMEs (Small and Medium-sized Enterprises) these resources are extremely important, as their travel managers typically have other roles and responsibilities they are attempting to balance as well. Having access to tools that provide quick updates on information are key in allowing these travel managers to focus on duty of care and fulfill their roles.

3 Reasons You Want AI in the Workplace

Beekeeper Blog 20 June 2017
Artificial intelligence (AI) is a term that ignites excitement and fear in the masses. Many are worried that robots will populate the workforce and take our existing jobs. While this projection may be true since it's already taking place-the transition doesn't have to be scary. Humans will still have a dominant workforce presence in this The post 3 Reasons You Want AI in the Workplace appeared first on Beekeeper.

Tablets in Restaurants: How Long Should They Last?

Oracle Hospitality Check-In 20 June 2017
If you’ve ever used an Oracle MICROS workstation, then you’ll know that they are built to last, both in terms of getting you through a busy night in your restaurant and in lasting many years – we have restaurant customers that are happily using workstations that they’ve had for two decades! But as restaurants move to mobile POS tablets, can operators expect the same longevity from these devices?

Should you display the bill to your guests in your hotel app?

RoomAssistant Blog 20 June 2017
It is no secret hotels want to integrate other software solutions with hotel mobile app they purchase. One of the requests we often here from hotels is that they would like to have guest’s bill displayed in their mobile app so guest can check what he ows to the hotel. This is actually really useful feature to have. Especially if guest can immediately pay his bill via app without approaching the reception.

The Insider's Guide to HITEC 2017: What To Expect This Year in Toronto

Hosp. Tech Matters - A Blog by Alice 20 June 2017
The hotly anticipated hospitality technology show, HITEC, is around the corner once again. Hospitality technology companies from across the country (almost 400 of them) are getting set to unveil their latest innovations as well as new products and services at the event, which is convening in Toronto this year. Due to be another exciting and busy venue to learn everything you will want to know about the latest advances and trends in our industry, HITEC is sure to be success yet again. Each year, we at ALICE run an analysis on the companies in attendance, and here are some of our findings.

Solar Eclipse is a Big Revenue Management Opportunity

Duetto Research Blog 18 June 2017
Seven trending hotel news stories that will impact your hotel Revenue Strategy.1. Natural phenomena are natural RM opportunitiesTalk about making hay while the sun shines. Events are often talked about as a major opportunity to yield room rates higher to accommodate greater demand. Usually, that means sporting events or big, annual conventions and often in The post Solar Eclipse is a Big Revenue Management Opportunity appeared first on Duetto.

Blockchain - What You Need to Know

harvardbusiness.org 15 June 2017
Karim Lakhani, Harvard Business School professor and co-founder of the HBS Digital Initiative, discusses blockchain, an online record-keeping technology that many believe will revolutionize commerce. Lakhani breaks down how the technology behind bitcoin works and talks about the industries and companies that could see new growth opportunities or lose business. He also has recommendations for managers: start experimenting with blockchain as soon as possible. Lakhani is the co-author of the article “The Truth About Blockchain” in the January-February 2017 issue of Harvard Business Review.

The Kahala Hotel & Resort - A Success Story

In The Know - Knowland Blog 15 June 2017
With limited time and floods on inbound RFPs to respond to, proactive group prospecting can be hard. However, it's critical that hotels sell proactively to keep up with increased competition resulting from new inventory coming into nearly every US market. Independent hotels often have to work harder to sell their property without the backing of a brand affiliation, but big data can make proactive selling easier, more efficient, and more effective. Kerry Kuhl, the National Sales Manager at The Kahala Hotel & Resort, demonstrates how she successfully generates new group business using group data and booking patterns to develop time-saving tactics and do a lot of the heavy lifting for her.

What do you give up when taking outside investors?

BERKONOMICS by Dave Berkus 15 June 2017
Taking in angel or venture money requires a setting of an entrepreneur’s expectations that may come as a shock at least at first. From the moment such an investor looks seriously at your company, the investor or VC partner is thinking of the end game, the ultimate sale of the company or even of an eventual initial public offering. There is no middle ground.

Does Your Company Know What to Do with All Its Data?

harvardbusiness.org 15 June 2017
There are many ways to put data to work, and companies, and especially their leaders, are advised to explore as many of them as they can. Each presents distinct opportunities for profit and competitive advantage, from product improvements to new revenue streams to possible industry game changers. At the same time, each presents challenges that must be experienced to be appreciated.

How To Build & Analyse Successful Hotel Rate Plans

Net Affinity | Conversion Optimisation for Savvy Hoteliers 15 June 2017
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is your customer planning to visit your hotel for business, or pleasure? What are their expectations when they make their initial date search? When they’re visiting your hotel website, what do the images they see on the homepage represent? What about your images and copy in the Bedrooms, Food and Beverage, Golf and Spa pages?

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

Vizlly by Leonardo Blog 15 June 2017
Today, hoteliers have a lot of choice when it comes to managing their digital marketing. Gone are the days of having to rely on expensive agencies or web developers to handle it all. New technologies have emerged, from DIY website builders to complete hotel marketing solutions, that are far more cost-effective and give hoteliers greater flexibility and control. But buyer beware: Not all technology providers are created equal. Without asking the right questions, you could find yourself short-changed.

Hotels Face New Competition for Group Business...What to Do About It!

Amadeus Hospitality Insight 14 June 2017
Group business is the number two revenue generator for hotels (behind only guestrooms) so it's no surprise that competition for this business is growing. Historically, hotels have mostly competed for group business with each other but new players are making inroads into this lucrative market. This creates a significant threat for revenue streams that hotels... The post Hotels Face New Competition for Group Business...What to Do About It! appeared first on Amadeus Hospitality.

Seven Simple Tips for Successful PMS Training

SMS Blog 14 June 2017
You’ve carefully evaluated your technology needs. You’ve completed exhaustive research on the different software solutions available. You’ve compared product features, pricing and calculated your return on investment. It’s time to sign on the dotted line and prepare to go live with your new property technology.

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