Industry visionary Vikram Singh joins The Rainmaker Group as VP, hotel demand generation

ATLANTA – A global thought leader in the hospitality and travel industry, Vikram Singh is the new VP, hotel demand generation for The Rainmaker Group. In his new position, he is responsible for the formulation and execution of Rainmaker's demand generation strategy for the hospitality industry.

According to Rainmaker President Tammy Farley, "Vikram is one of the genuine stars in our industry and a natural leader, whose vast knowledge in hospitality and technology is matched by the positive force of his personality. We are truly excited to put his insights and leadership to work for Rainmaker."

Before joining Rainmaker, Singh co-founded Evision Worldwide, delivering portfolio-wide audits, asset turnaround strategies, and other high-level consulting services to real estate investment funds and property management groups such as Starwood Capital, MSD Capital, and Highgate Holdings. His online revenue optimization strategies have helped power some of the biggest and most successful hotel equity turnaround deals in the last decade.

Singh previously worked in international technology sales in San Francisco – honing his skills in online revenue, distribution, and optimization technology services while increasing revenue for clients across the globe. He originally moved to San Francisco with Pan Pacific Hotels & Resorts, where he gained experience in operations, ecommerce and revenue management. A graduate of IHM Mumbai, Singh launched his career with the Taj Group of Hotels, Resorts & Palaces in India.

Singh is a frequently requested speaker at industry conferences worldwide, and his emphasis on action-oriented strategies and engaging style make him a perennial favorite of audience members. Former hosts include the U.S. Department of Commerce, Travel Distribution World Asia, Arabian Travel Market, and Airbnb. He has been featured in the American Express/American Hotel & Lodging Association Educational Series for several years.

Singh writes the popular hospitality and travel marketing strategy blog www.wordsofvikram.com. He enjoys travel, volunteering as a visiting professor at universities, and staying current on emerging technologies.

About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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