ETC publishes new infographic focused on the comparison between first-time and repeat visitors to Europe

Europe's charm is often associated with cultural and historical diversity, a rich assortment of great foods, picturesque nature, and boundless shopping opportunities. With all of these qualities, 'Destination Europe' sparks continuous interest in long-haul travel markets by creating an emotional connection, which leads to repeat visits.

— Source: European Travel Commission (ETC)

Destination Marketing