Demystifying the digital marketplace: Implications for the European marketplace

Cindy Estis Green

Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. Co-author of several groundbreaking studies including the 2017 Demystifying the Digital Marketplace, and a series of Special Reports profiling the brand-driven Book Direct campaigns and the Groups & Meetings market, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI. She was also inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hotelies. She launched the AH&LA Consumer Innovation Forum and holds a board seat for The Knowland Group as well as the Hospitality Financial and Technology Professionals association (HFTP). Ms. Estis Green founded Kalibri Labs in 2012, a firm providing a next generation revenue strategy and benchmarking platform to evaluate and predict hotel revenue performance. Using innovative big data techniques, Kalibri Labs helps hotel owners and operators optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.Cindy's favorite travel memory was watching the majesty of ostriches race across the savanna in Kenya. Cindy’s favorite quote: “Discovery consists of seeing what everyone else has seen and thinking what nobody else has thought.” – Albert Szent-Gyorgyi.