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The future of digital marketing: Change it if you can!
1 min read
The digital landscape is changing… and it is changing the hotel business itself. As Les Roches’ Sanjay Chib
explains, among other big changes ahead is the fact that hotel businesses will incur higher and higher marketing costs as they attempt to capitalize on the digital behavioral profiles of their customers. This could mean, he says, that whole marketing departments would be phased out, morphing into integrated digital teams as organizations undergo digital transformation. A realistic scenario? Digital Marketing
Sanjay Chib (PhD, Royal Melbourne Institute of Technology, 2013) is Program Manager Global BBA and academic faculty at Les Roches Global Hospitality Education, Switzerland. Previously he has worked for a Swiss/South African winery business as an international sales director. He was actively engaged in a renewable energy start-up in Switzerland, and his research has focused on hospitality and tourism SMEs and free/open source software.
Crans Montana
Bluche3975
Switzerland
Phone: 41 (0)27 485 9600
[email protected]
lesroches.edu