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Emerging developments in the CRS market and their implications for hotels | By Michaela Papenhoff
1 min read
The CRS landscape is seeing dynamic changes. Michaela Papenhoff, Managing Director of Düsseldorf-based h2c,
provides us with some valuable perspective. Although hotels talk to their guests every day, the hospitality industry is still far behind the retail industry when it comes to system integration, customization and digitization, she says. Hotels and vendors as well as consultants must put their heads together to initiate the change needed. Travel Technology Digital Marketing
Building on over 20 years of hospitality experience, including front desk, reservations, sales development and public relations at international hotels chains, Michaela Papenhoff, h2c’s Managing Director, recognized the initial stage of electronic distribution early and the great potential of global marketing. In her function as Director of E-Distribution and E-Marketing at a leading European voluntary hotel chain with more than 200 member hotels, she implemented the company’s first central reservation system and was accountable for all properties’ revenues via electronic channels. Michaela founded h2c GmbH in 2001. The company is based in Germany and specializes in hospitality commerce, and supports hotel chains and individual properties, increasing their online sales. The International Executive MBA at the Rotterdam School of Management/Erasmus University strengthened her skills in marketing, finance, leadership development und change management. The beginning of her career started with a professional hospitality education program.
Auf dem Brinkel 7
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Germany
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www.h2c.de