The Rainmaker Group Continues Support of HSMAI Initiatives as Platinum Sponsor of 2017 Revenue Optimization Conference (ROC)

Toronto – The Rainmaker Group (Rainmaker), the market leader in revenue and profit optimization solutions for the gaming and hospitality industry, will work alongside HSMAI as a Platinum Partner in this year's Revenue Optimization Conference (ROC), taking place at the Metro Toronto Centre on Wednesday, June 28. As part of this key partnership with HSMAI, Rainmaker will sponsor a number of pre-conference events at ROC, as well as playing a high-profile role at the General Session.

During the 2020 Lightning Round, a part of the conference's afternoon General Session at 1:30 p.m., Rainmaker's vice president of revenue analytics, Dan Skodol, will present an educational segment entitled "Jedi Mind Tricks: What Every Revenue Manager Needs to Know about the Psychology of Pricing." Selected by HSMAI for its unique perspective on revenue management strategies and protocol, Skodol's presentation will assist ROC attendees in gaining a better understanding of guest behavior and the role it plays in developing an effective pricing strategy for their property(ies).

Rainmaker is also the sponsor of the ROC VIP Reception, an invitation-only event which honors Certified Revenue Management Executives (CRME's). In addition, the company will co-sponsor the "HSMAI Helps" event, taking place prior to the conference from 2-4 p.m. on Tuesday, June 27. In partnership with Clean the World, ROC volunteers will build 600 hygiene kits to leave behind for Margaret's Housing and Community Services in Toronto.

"Rainmaker and HSMAI have a shared vision for advancing revenue management and profit optimization in the hospitality segment, and we are proud to once again align ourselves with them at ROC, which is an essential venue for promoting thought leadership and best practices in our industry," said Tammy Farley, Rainmaker president.

Rainmaker has been a long-time supporter of HSMAI, since the company's inception in 1998, and has grown with the organization over the years. Farley serves as an HSMAI Americas board member and has been the recipient of many industry accolades, most recently being named one of HSMAI's Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, this award recognizes individuals whose recent work demonstrates creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.

Attendees of HSMAI ROC 2017 also receive complimentary access to HITEC, which is taking place in Toronto, June 26-29. At this co-located event, Rainmaker will demonstrate its comprehensive revenue management, intelligence and rate-shopping solutions platform, which includes guestrev®, grouprev®, revcaster® and revintel®. Attendees visiting HITEC booth #1852 will also get an in depth look at several newly released enhancements to Rainmaker's solutions, including group forecasting functionality and the next generation of the revcaster® platform.

For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.

About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

Property Technology Revenue Management