Rainmaker President Tammy Farley to Present Revenue Generation Session at AAHOA’s 2017 Women Hoteliers Conference

ALPHARETTA, GA. – The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, announces that its president and co-founder, Tammy Farley, will be a featured speaker at the 2017 AAHOA Women Hoteliers Conference, which will be held Sept. 15-16 at the Embassy Suites by Hilton Anaheim North in Anaheim, Calif. Hosted by the Asian American Hotel Owners Association (AAHOA), the event brings together female hoteliers and top executives from across the country for networking, education and professional development. Attendees include property owners, general managers and senior leaders in the hospitality industry.

"As a presenter at this year's AAHOA Women Hoteliers Conference, I am thrilled to support ongoing education and leadership among women in hospitality," said Farley. "The conference topics and sessions are in perfect alignment with how Rainmaker helps its clients increase revenues and develop successful, lasting strategies. I am honored to be among those chosen to share perspective with this dynamic group of hoteliers."

Farley's session, Revenue Generation Through Marketing and Sales, will be held Saturday, Sept. 16, from 1:15 p.m. to 2 p.m. Farley will offer expert insight into how to interpret industry reports and adjust sales and marketing strategies accordingly. She also will tell attendees how to incorporate what is learned in the session into their overall development strategies. Other speaker sessions will address topics such as communication, development and leadership, with a panel discussion Saturday afternoon that focuses on ways to apply development strategies, sales and marketing, and leadership styles to a business.

"At Rainmaker, we've explored the synergies between revenue management and marketing quite extensively, and it was the primary focus of our user conference, OPTIMIZE2017, earlier this year," said Farley. "If hotels are to remain profitable, their revenue management and marketing strategies must be aligned. I am excited to share with attendees how they can apply these principles to their own properties."

For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit www.letitrain.com.

About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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