Attracting the frictionless consumer

Michael Schubach

Michael Schubach, CHTP, CHAE, has more than thirty years of Hospitality industry experience and is currently Vice President of Product Management for Infor Hospitality. Previously, Michael was an industry writer and consultant working with many different organizations to develop strategies and content across the industry – from vendors to small and large hotel properties in North America, Asia, Africa and Europe. He has also held the positions of Senior program manager at INFOR, Vice President of Product Management at Agilysys, Chief Information Officer at Trump Hotel Collection, Vice President of Resort Technology at Pinehurst Resort, and Vice President of Technology at Computerized Lodging Systems. Throughout his career he has supervised system installations at more than 2,500 hotel locations worldwide. In 2015, Michael became the 38th inductee to the HFTP International Hall of Fame during HITEC in Austin, Texas.