Puzzle Partner Ltd. · 9 Jul

Around the world and across industries, marketers now face arguably one of the toughest challenges of their careers. There is, after all, no universally established gold-standard for marketing during a wide-spread pandemic, because a global crisis of this magnitude is hardly 'textbook'. As the media coverage so often reiterates, we now find ourselves in uncharted territory.Although the importance of brand agility and frequent innovation is well-understood by business owners and B2B marketers, the coronavirus pandemic truly acts as a crash course in responsive strategy and innovative thinking. It's during times like these, that marketing teams will either pivot and thrive or become a victim of unprecedented global circumstances.According to a 2010 Harvard Business Review which surveyed the impact of past recessions on 4,700 companies,17% of companies didn't survive a recession, and 80% hadn't regained their pre-recession growth rate three years after the recession. Conversely, only 9% were able to outperform their competitors by at least 10% in revenue and profit growth following an economic downturn.

Cendyn™ · 9 Jul

In a recent survey conducted at Cendyn, we spoke with hoteliers from across the globe and asked them how they are managing their re-opening strategy during a global pandemic. As a reminder to all, hotels are in different situations across the globe - not every hotel is closed right now but many were closed for a significant time and are just re-opening or planning to re-open, albeit at a limited capacity. There are also a number of hotels that are closed for the foreseeable future. This survey is focused on re-opening strategies for hotels across the globe and what their priorities are during this uncertain time. We look at the data from a global perspective throughout.

HotStats Limited · 9 Jul

In 1969, Swiss-American psychiatrist Elisabeth Kübler-Ross published "On Death and Dying," which posited five stages of grief: Denial, Anger, Bargaining, Depression and Acceptance.

SalesAndCatering.com, LLC · 8 Jul

You glance at the clock in the top right-hand corner of your computer screen. It reads 1:27 PM, and you realize that, once again, your post-lunch work is about to be interrupted by another meeting. Of course, not a physical meeting. Rather, another Zoom call to add to the frequent barrage of virtual meet-ups that have consumed much of your days since the pandemic struck. While you relish the lack of a commute and the flexibility associated with working from home, you can't help but acknowledge that the influx of emails, Slack notifications, Zoom calls, and meeting invites has paved the way to fragmented workflow over the last few months. Perhaps more than anything, you've come to miss the in-person strategy sessions with colleagues which, oftentimes, laid the framework for some of the company's most innovative ideas. The rapport you share with your team is still discernible across digital mediums, but it's not quite the same. Sometimes, you simply wish the initial "Can you hear me?" and "I think you're on mute" protocol of a Zoom or Google Meet call could, once again, be replaced with an in-person, collaborative exchange. Sometimes, you wonder if you'll ever get the hang of workdays defined by video meetings, digital chats, and after-hour emails. Of course, that's not to say it's all bad news. For countless businesses and industries, the COVID-19 pandemic has redefined the way we conduct business. This is, after all, the 'next normal' and, in some cases, the changes that have been ushered in represent a long-awaited improvement to standard processes and technological readiness. In the coming year, companies may finally realize the opportunity to shift away from the confines of corporate real-estate and adopt a more hybrid model in the long-term, one which leverages both remote and in-office work. Flexibility and adaptability will become the norm, and employees across industry verticals will receive a crash-course in modern technology and communication platform best practices. And surely, the time gained in the absence of a long, traffic-jammed commute to a city office is a welcome change from the traditional model. However, as we look to the future, we must ask ourselves: what will meetings look like in a post-pandemic world? Is going all-in on virtual solutions and communication processes the answer? Or, alternatively, can companies strike a balance between both online and offline protocol, to once again tap into the power of in-person strategy sessions? The answer is a resounding yes, and hotels will play a pivotal role in helping companies to safely leverage small meeting space for precisely this purpose. Meetings Still Matter: Here's Why The post-pandemic world invites the opportunity for exploration into a hybrid model, encouraging companies to consider what works and what doesn't, to strike a productive (and safe) working balance for their company culture.

Hotelivate Private Limited · 8 Jul

The COVID-19 crisis has brought the Travel & Tourism sector to a gruelling halt. The resulting global lockdown has pushed hotels to deal with unprecedented changes in demand and capacity and forced many properties to remain temporarily closed for business; a first in our lifetime. The recovery is unlikely to resemble anything we've seen previously and hotels that can adopt flexible and innovative revenue management tactics will emerge on top. Travel demand will continue to be low and extremely volatile for the coming months and booking patterns will be drastically different from pre-COVID-19 times. As such, hotels will be in the novel position of starting to build demand from scratch once they reopen.