Cookies on HFTP Bytes

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us give you the best possible user experience.
By using the site, you consent to the placement of these cookies. However, you can change your cookie settings at any time. Read our Privacy Notice to learn more.

I understand
  • Next Event


    Hospitality Industry Technology Exposition & Conference

    April 10–11, 2019
    Palau de Congressos
    Palma, Mallorca - Spain

  • Upcoming Event


    Hospitality Industry Technology Exposition & Conference

    Minneapolis Convention Center

    June 17-20, 2019


Travel Tripper and Pegasus join forces in merger backed by Accel-KKR investment

Pegasus 6 February 2019
Travel Tripper and Pegasus, two leading hospitality technology providers, today announced that they are joining forces to deliver greater value and innovation to hotel groups worldwide. The combination is backed by a substantial investment from Accel-KKR, a leading technology-focused private equity firm.The merger brings together two companies known for their industry-leading reservations, distribution, business intelligence, and e-commerce platforms that empower hotel groups large and small to directly own end-customer relationships and maximize bottom-line ROI."We could not be more excited about the technology, customers and employees that Pegasus brings to the combined entity," said Gautam Lulla, CEO of Travel Tripper. "The Pegasus brand is recognized globally and is one of the most respected in hotel technology. It has decades of experience delivering enterprise technology and customer support to regional and large hotel chains in support of their efforts to drive high-value corporate travelers to their properties. This combined with Travel Tripper's innovation in the leisure sector has the potential to be transformational for the industry."Commenting on the transaction, Sean Lenahan, CEO of Pegasus, stated, "Today's transaction sends a powerful message to hoteliers that our teams and new ownership intend to set the market standard for driving innovation and enhanced customer service. Travel Tripper's intuitive user experience and software design simplifies the customer journey and its e-commerce solutions uniquely drive direct business with leisure customers for casinos, resorts and independent hotels. Together, our teams will deploy the best of our combined capabilities to deliver compelling holistic solutions that drive significant value for hoteliers.""We look forward to working with Gautam, Sean, and their teams to help create a disruptive new market leader," said David Cusimano, a Principal at Accel-KKR. "The industry has been dominated by a small number of large players, which has created a lack of choice in the market. The combination of Travel Tripper and Pegasus creates a formidable challenger to the other competitors in the hospitality technology space and provides another strong option for hotels looking for innovative technology solutions combined with the great customer service both companies are known for."Industry expert George Roukas, partner at boutique consulting firm Hudson Crossing, LLC, commented on the impact of the merger on the hospitality space as a whole. "This transaction is another example of distribution industry players joining forces to help hotels improve their businesses. The future of hospitality technology will belong to the larger and more efficient hospitality ecosystems--size matters," Roukas said. "Under Gautam Lulla's leadership, Travel Tripper has shown an ability to build and deliver, and I expect Pegasus customers will be very excited to hear this news."About Travel TripperTravel Tripper is a hotel tech provider and strategic digital partner helping hotels worldwide to optimize their direct booking channel and maximize overall revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including CRS and booking engine, website design and development, and e-commerce and digital marketing management. For more information, visit Accel-KKRAccel-KKR is a technology-focused investment firm with over $5 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for top line and bottom-line growth. At the core of Accel-KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London.

Rotana Signs Long-term Agreement with Pegasus Solutions

Pegasus 4 December 2018
Scottsdale, Arizona - (4 December 2018) Pegasus Solutions is pleased to announce that Rotana Hotel Management Corporation PJSC has signed a multi-year agreement for a variety of products including the Pegasus Reservations Platform, Pegasus Booking Engine,, Digital Marketing, Business Intelligence and Corporate Sales Demand solutions.Since inception, Rotana has grown to become one of the leading hotel management companies in the Middle East, Africa and Turkey and is managing a portfolio of more than 100 hotels with an aggressive expansion plan in place.Rotana will utilize Pegasus to manage all distribution channels from a single platform, increase business from corporate and leisure travelers and improve visibility into productivity metrics to enhance Rotana's ability to control its overall profitability."We are delighted that Pegasus has been selected to serve Rotana as its key technology partner of choice following Rotana's extensive research of all options available in the marketplace. We are confident that our suite of products and services will help our new partners achieve key business objectives to optimize pricing, distribution, revenue, and direct sales," said Sean Lenahan, CEO for Pegasus.Pegasus' technology, demand, business intelligence and operational support solutions comprehensively empower hotel companies to gain a competitive edge and grow their businesses. Complementing its powerful technology, the company employs its Five Star Service model to rapidly respond to integration, distribution, system and other challenges that hoteliers commonly experience in their everyday professional lives.Commenting on this announcement, Guy Hutchinson, Chief Operating Officer for Rotana, said "Pegasus provided us with the flexible, customizable and scalable distribution solution that will accommodate and foster our growth. We are confident that our new partnership will add great value to our distribution platform and digital strategy moving forward".About Rotana Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa and Turkey. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you. Further information on any Rotana property, its brands or reservations can be obtained by visiting or by contacting one of the regional sales offices.

AMERON Hotels Signs on With Pegasus Solutions

Pegasus 5 November 2018
AMERON Hotels are part of the Althoff Hotel Collection whose founder and owner is Mr. Thomas H. Althoff. The family-owned company runs a collection of 5-Star and 4-Star hotels and is well positioned for growth. Their expansion plans include increasing the 7 hotel portfolio to eleven properties over the next 2 years and the addition of a new brand, Urban Loft.Angelika Viebahn, AMERON's Director of Revenue and Distribution, is looking forward to implementing Pegasus' software solutions so she can manage all distribution channels in one place, using Pegasus Connect. AMERON will also benefit from Pegasus strong corporate and consortia sales capabilities to increase business and leisure travel.Visitors have come to expect elegance mixed with comfort in each of AMERON's unique hotels or 'homes' in Germany and Switzerland for the past 10 years. "[Pegasus] is the right solution to help us achieve our business goals," says Mrs. Viebahn, who has been with AMERON for eight years.Pegasus is a leading global technology provider empowering independent hotels, hotel groups and chains to grow their businesses in a digital world. The company provides a comprehensive offering of cloud-based Software-as-a-Service (SaaS) systems and services that are designed to help hoteliers connect with their guests, increase profitability and maximize productivity. Find out more at brand AMERON is part of Althoff Hotels managed by Thomas H. Althoff, the founder of the company. The seven 4 star Hotels in Germany and Switzerland combine a common understanding of quality, brilliant location, first class architecture and internal design, which is stylish and cozy alike, however each hotel has its own character in agreement with the motto "A World of Many Worlds". The hotels are located in Berlin, Hamburg, Cologne, Bonn as well as in Lucerne and Davos. As part of the expansion a new resort will be opened in February 2019 at the foot of Neuschwanstein and Hohenschwangau castle and in spring 2019 a boutique hotel will be opened in the finance metropolis Frankfurt. Beginning 2020 a themed hotel will follow in the new MOTORWORLD Munich. For more information please visit

Pegasus Solutions to Showcase its Internet Booking Engine Enhancements at the World Travel Market 2018, November 5 - 7

Pegasus 4 November 2018
While exhibiting at World Travel Market 2018, hotel technology leader Pegasus Solutions will be demonstrating the latest enhancements to its online booking engine, engineered to drive more direct bookings for independent properties and hotel chains alike. The Pegasus Booking Engine offers full feature functionality consumers have come to expect from an online shopping experience. It's one of the many Pegasus technology solutions in use by global hotel chains, management companies, and independent hotels, including the Pegasus Reservations Platform. According to MMGY Global's 2018 Portrait of American Travelers (POAT) annual survey, 37 percent of consumers responding to the study book direct via a hotel's website. A reliable, easy-to-use hotel booking site is critical to encourage more travelers to book direct versus one of the large OTAs (online travel agencies). While OTAs may provide additional marketing exposure, when a consumer books direct, hotels save on commission costs, and importantly, create a one-to-one relationship with the guest which can be leveraged to secure that direct connection for years to come.Now in use by customers around the globe, these latest Pegasus Booking Engine enhancements are designed to provide hoteliers with even more control over their direct booking channel by deliveringcapabilities like improved speed and responsiveness on mobile devices, enhanced Google mapping functionality, and a simplified booking flow. Hoteliers can now customize the "look and feel" of the booking engine within their website, and can create targeted rules-based banner ads on their site to cross promote the hotels' products and services, such as restaurants, spa, etc.Originally launched last year,The Pegasus Hotel Booking Engine is backed by the Pegasus Reservations Platform and can integrate with many of the industry's most popular PMSs (property management systems), providing guests with access to real-time rates and availability. Also available with the Booking Engine is a powerful analytics module, Hotelier.AI, that offers actionable intelligence and a holistic, 360-degree view of the customer decision journey.Designed for search engine optimization (SEO), these enhancements add to the already powerful features embedded in the Booking Engine such as real-time comparisons of OTA rates, context-sensitive upsell promotions, strike-through pricing, multi-room and multi-property booking, and room upgrades, topped off with a rapid payment checkout experience to close the sale."Considering we built and operate one of the largest, most advanced hotel central reservations systems in the world, it makes sense for us to continually deliver integrated solutions that simplify and reduce the number of separate systems, said Glenn Wirick, EVP Sales and Marketing for Pegasus. "We know the technology hospitality ecosystem is fragmented, so our 30+ years of technical expertise continues to be focused on developing holistic solutions that solve the problems facing the contemporary hotelier."Pegasus invites WTM attendees to Stand TT205 to learn more about the Pegasus' newly enhanced Booking Engine. Alternatively, interested hoteliers can request a personal demonstration online at

Pegasus Solutions to Launch New Hotel Chain Enterprise Analytics Solution at World Travel Market London November 5-7, 2018

Pegasus 4 November 2018
Pegasus Enterprise Analytics is designed to enable hotel companies of any size to gain insights that identify key drivers influencing demand and capitalise on new opportunities to drive incremental revenue, occupancy, ADR and profitability across the entire chain's portfolio of properties. Utilising best practice visualisations, data discovery and collaborative features, chain level users now have immediate access to business critical data that supports and drives effective revenue management strategies."Enterprise Analytics builds on the success of the property level Pegasus Analytics platform by delivering the rich analytical features that users at a chain depend on to monitor, optimise and align portfolio performance with key business objectives," said Dean Ismael, Vice President of Business Intelligence and Analytics for Pegasus. " This is a natural extension to Pegasus' sophisticated enterprise grade capabilities by empowering users to understand, colloborate and act faster on the data that drives their business to stay ahead of the competition."Decision makers can effortlessly analyze their CRS (Central Reservations System) chain data and break out the detail to uncover booking trends, outliers and demand drivers by hotel / cluster, channel, feeder and supply market, travel agency, consortia and room type for historical and reserved periods in real-time and across any device.Pegasus invites WTM attendees to our stand TT205 to learn more about the new Pegasus Enterprise Analytics product. Alternatively, interested hoteliers can request a personal demonstration at

Google & Pegasus Solutions to jointly present: "Pay-for-Performance vs Pay for Non-Performance for Hotel Reservations" at World Travel Market 5 November 2018

Pegasus 31 October 2018
Scottsdale, Arizona - (November 1, 2018): Hotel technology leader Pegasus Solutions is pleased to join Google in a World Travel Market presentation where experts will discuss digital advertising options available to hoteliers to optimize customer marketing and acquisition.The session, "Pay-for-Performance vs Pay for Non-Performance for Hotel Reservations," is 5 November 2018, 10:45 a.m. - 11:15 a.m. in the Travel Forward Product Showcase Theatre.Hotel technology leader Pegasus Solutions is pleased to join Google in a World Travel Market presentation where experts will discuss digital advertising options available to hoteliers to optimise customer marketing and acquisition.Pegasus Head of Strategic Development, Matt Simes and Google's Partner Manager Siddartha Garg will discuss the pros and cons of pay-for-performance online advertising in the hotel industry.Pegasus is a Google Premier Partner, providing hoteliers with expertly tailored marketing programs to increase website traffic by optimizing Google AdWords to more effectively reach their target audience. According to Google, if hoteliers want to get the most out of their marketing dollars, it is best to work with a certified Google Premier Partner like Pegasus, who can help them deliver better campaigns that stretch every dollar of their budgets.Pegasus' cloud-based Software-as-a-Service (SaaS) systems and services help hotel companies and hoteliers worldwide gain a competitive edge and grow their business in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners. While at World Travel Market, visit Pegasus at booth TT205.While at World Travel Market, visit Pegasus at stand TT205.To learn more on why leading hotels worldwide rely on Pegasus Solutions to grow their direct bookings, drive revenue and optimize their business, visit

Pegasus Solutions Featured By CIO Review Magazine

Pegasus 2 October 2018
Pegasus Solutions, a global leader in hospitality technology solutions, is the cover story of September's issue of CIO Review Magazine. The feature article, A New Chapter in a Long Legacy of Innovation for Hoteliers, focuses on the company's long history as an industry pioneer and its ongoing legacy of developing game-changing hotel technology.Check out the Pegasus story here Sean Lenahan, CEO of Pegasus, says in the article, "Our mission is to help hoteliers effortlessly connect with their guests and power relationships that last a lifetime. Fundamentally, our technology must maximize bottom-line profitability for hotel owners through global connectivity, intelligent pricing and open, simple and intuitive technology that allows hotels to free themselves from system constraints with deep data insights to improve operational productivity. This guides everything we do at Pegasus."For nearly three decades, Pegasus Solutions has delivered significant innovation and advancements to the hospitality industry. The Pegasus name has become synonymous with complete, highly reliable and innovative solutions that help hoteliers increase market competitiveness, revenue, profitability, and connections to their guests. Under new ownership as of 2014, Pegasus is once again making substantial investments in ground-breaking products and services focused on simplifying hoteliers' ability to compete, increase bookings through their most profitable channels, and improve guest loyalty. The company is also recognized for its willingness to create highly tailored solutions on a 21st-century platform with near-unlimited scalability."Our teams have more experience serving chains than any other business in the history of the hospitality industry. Our software was not built for independents and modified for chains--Pegasus is and always has been uniquely enterprise in everything we do at our very core," adds Lenahan.To learn more why leading hotels worldwide trust Pegasus Solutions to deliver products and services that increase revenue, improve profitability and help them take back control of reservations operations, regardless of budgets and competition, visit

Silken Hotels signs multi-year contract extension with Pegasus Solutions

Pegasus 13 September 2018
After a highly successful 15-year engagement with the company, Silken Hotels has signed a renewed and extended agreement with Pegasus Solutions, a global leader in hospitality technology solutions.With over 33 properties across Spain, Silken Hotels is recognized as a 4-star, business-oriented brand with city center locations. Avant-garde design, comfort, functionality, high level of services and the best location are the chain's signature hallmarks. The new agreement continues the partnership and extends the term for another five years. Silken Hotels will leverage a full suite of Pegasus products including GDS, ADS, Voice, Channel Interfacing, RFP Management, Corporate Demand Services, Account Management and Data Services."We have a highly successful relationship with Pegasus Solutions; their technology and consultative approach has delivered outstanding results and excellent support for our global business," explains Ms. Itziar Poza, Director of Revenue Management and Global Distribution at Silken Hotels. "This expanded partnership will see us continue to build on that into the future."Sean Lenahan, CEO of Pegasus, provided further perspective stating "We are very proud of our unique offering which uniquely combines innovative distribution technology with proven Five-Star Service and are thrilled that Silken has renewed our relationship. It is a testament to our technology, to our people, and to the trust that we have built with Silken over a long period of time."Pegasus' technology empowers hotel companies to gain a competitive edge and grow their businesses in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners.To learn more on why leading hotels worldwide rely on Pegasus Solutions to grow their direct bookings, drive revenue and optimize their business, visit Silken HotelsSilken Hotel is a hotel chain based in Spain. Barcelona, Madrid, Seville, Vitoria, Valencia or Tenerife, among others, choose your destination and we will be there to accompany you on each of your trips with 32 hotels and 25 destinations. Over the more than 20 years of the chain's development, creativity and signature design have always been a showcase for functionality, creating multiple personalities within the same Silken universe. Irrespective of the location or reason for your stay, we guarantee you the comfort, sophistication and welcoming environment that you deserve. Transversal values that are not, however, incompatible with uniqueness: although the majority of our hotels have been especially designed to preserve historical buildings, all of them also have a unique interior decor. To learn more or book your next stay, please visit
Article by Glenn Wirick

Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters

Pegasus 31 July 2018
The software providers that lodging operators work with can play a pivotal role in the on-going success of their hotel. When in the market for new software, hoteliers should be vetting potential partners -- not just vendors. Why? Because the software you use within your hotel represents an on-going investment and should never be solely transactional in nature. As a hotelier, it is ever-important to know the difference between these relationships and, more importantly, understand why it matters. With this in mind, we've broken down the difference between a hotel tech partner versus a vendor to better guide your next software evaluation journey. Vendors and Partners Aren't Selling the Same Thing Let's cut to the chase -- a vendor is in the business of selling you a product. With large quotas to meet, vendors are looking to close sales in higher volumes and then walk away. This is representative of a quick sales cycle which, while common across various industries, isn't conducive to an on-going relationship benefitting both parties within the hospitality industry.Partners, however, are selling you a relationship-based service. Abandoning the hands-off, sell and release approach, partners are invested in your business, understanding your unique set of needs, and view their success as being dependent on your success. Technology Doesn't Stand Still Technology is continuously evolving -- if hoteliers aren't ahead of the trends, they're behind. When purchasing technology from a vendor, your hotel is at risk of investing in a product that could soon be outdated or in need of expensive updates with limited support. Partners, on the other hand, will remain aware of tech trends that affect their product offering and provide insights into the best way to leverage new technology platforms, updates or services.Not only will partners take feature functionality input from their client in a collaborative effort to improve upon their service and cultivate a long-standing relationship, but they will continuously deliver new features within product releases.Vendors Sell to You, Partners Work with You A vendor interested in simply closing a sale of a product isn't necessarily invested in training your team on the best way to use that product. Once the deal has gone through, their job is done. Of course, new technology can only be successfully implemented with a staff-wide understanding of best practices, which means the onboarding of new software and training amongst staff should go hand in hand.Rather than merely sending an instructional manual or redirecting you to a website, partners will provide you with a support system of peers to implement training and offer specialized support. Vendors Have an Eye on Their Product, Partners Have an Eye on The IndustryWith sales driving their efforts, vendors have their eye on their product and quotas, while partners offer on-going, in-depth industry analysis, and guidance where it is relevant to the system/platform the client has purchased. They understand that hotels are in the business of delivering exceptional services to their guests, which requires the same treatment from their tech partners. Further, vendors often offer a standalone product and aren't necessarily open to referrals to other vendors for products/services they can't offer your hotel -- since this may be viewed as lost business. Partners, however, understand that technology is rarely a 'one size fits all' solution and are more than willing to tap into the ecosystem of vetted products and experts to make recommendations for your hotel's evolving needs. This will ensure your hotel has uninhibited access to the best software on the market, that can integrate seamlessly with your current (and future) offerings. At Pegasus, we have partnered with leading industry suppliers like Duetto and IDEAS, working together closely on integrations, acting as a seamless team to support our clients, every step of the journey.In the hospitality realm, our success with our nearly 5,000 hotel customers is defined by the relationships we create and maintain. To ensure your hotel is supported by the best technology and service offerings, actively seek out collaborative partnerships when purchasing new software. This investment in relationship-focused technology partnerships rather than vendor-based sales cycles will empower your hotel to remain at the crux of hospitality innovation both now and in the future.

Darlene Rondeau joins Pegasus as New VP of Marketing

Pegasus 24 July 2018
Pegasus Solutions, the global leader in hospitality technology solutions, today announced the appointment of Darlene Rondeau as vice president of Marketing. In this role, she will be responsible for developing and implementing integrated marketing strategies that reinforce the value of the company's products and services.Darlene joins the world-class executive team, bringing with her a rich background of hospitality and travel industry experience in roles that span digital marketing, business development, e-commerce, online merchandising and communications. Throughout her career, Darlene has worked for some of the most sought-after brands in the industry including Leonardo Worldwide, Sabre Holdings, G2 SwitchWorks and Agresso Travel Industry Solutions a division of UNIT4. She is also as a frequently requested speaker at events such as HSMAI events, AAHOA (Asian American Hotel Owners Association) North Texas University Hospitality School, and BLLA's Leadership Symposium."We're thrilled to bring Darlene on board at this exciting time for our company," said Glenn Wirick, Executive Vice President of Sales and Marketing at Pegasus. "She has a wealth of experience for us to draw and the timing couldn't be better. We're experiencing unprecedented customer growth. We have a great story to tell, and Darlene will lead the charge to tell the world."Darlene will be responsible for developing and implementing comprehensive brand development and marketing strategy, identify emerging markets, as well as spearheading communications and initiatives to support the firm's growth initiatives.Pegasus' technology empowers hotel companies to gain a competitive edge and grow their businesses in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners.Commenting on her new position, Darlene adds, "What drew me to Pegasus is the continuous innovation, product optimization, and a commitment to provide hoteliers with a competitive advantage. The technology is clearly a best-in-class, and I'm honored to be joining a team so intensely focused on delivering trailblazing solutions and service to its clients."

Pegasus Solutions To Exhibit Intelligent Booking Engine At HITEC Houston

Pegasus 12 June 2018
Scottsdale, Arizona -- Pegasus Solutions announces the exhibition of its groundbreaking booking engine at HITEC Houston taking place June 18 - 21 in Houston, Texas. Demonstrations of the booking engine at HITEC can be reserved here.Now live in the market and in use by customers globally, the booking engine provides hoteliers with increased control over their direct booking channel and drives improved profitability. By combining data-driven intelligence with a modernized mobile-responsive design, the booking engine powers an e-commerce experience that maximizes the conversion of online visits into paying guests."We're thrilled to demonstrate this booking engine at HITEC because we've seen how it's boosted both conversion rates and the volume of direct bookings," said Glenn Wirick, EVP of Sales and Marketing for Pegasus. "The tool helps engender relationships, enhance brand value, and increase profitability."The booking engine's mobile-first design was developed with extensive focus group input for current and future market requirements, offering an intuitive hotel shopping experience for consumers.Other features of the booking engine include urgency features such as context-sensitive promotions, strike-through pricing, members-only "book now" rates, rebooking from reservation histories, multi-room and multi-property booking, individualized dynamic pricing, corporate and group capabilities, real-time OTA price comparison, and a rapid checkout experience to maximize the rate at which shopping consumers become booked guests.To learn more about the booking engine reserve a demo at HITEC or visit Pegasus at booth 110.
Article by Glenn Wirick

Opportunity Intersection

Pegasus 7 June 2018
We know the hallmark of our industry is service, and that it's at the very heart and soul of what properties across the globe deliver to guests 24 hours a day, 7 days a week, day in and day out. But it also drives revenues. Studies show 70 percent of customers will stop doing business with a company after one bad experience, while nine out of 10 say they would pay more to ensure a superior one. A study by Harvard Business Review showed that customers who have great experiences spend roughly 140 percent more than customers who have poor experiences.But delivering exceptional service can be complicated. Combine that with a wide range of technology systems required to run a hotel, and you've got your hands full. It's helpful, then, to understand the opportunities at this intersection of technology and service. After all, technology is more than just hardware and software, rather it should be a holistic system to support your entire operation and make your life easier.The most successful properties have growth strategies that focus on three areas at this intersection of technology and service: 1) transforming the guest experience, 2) enhancing staff productivity, and 3) optimizing operational efficiencies. Here's how each of those three areas play out and impact hotel performance.Technology can transform the guest experience.Technology can transform service - it unties hotel employees' hands from manual tasks allowing them to automate, it provides guest behavior and preference data, and it gives back time to focus on guests. What if instead of manually sending individual (often ignored) follow-up emails to your guests after their stay to solicit reviews, you instead asked for and received those reviews during the guest's stay? They share information in real-time while there's still a chance to fill any gaps, engendering trust and communicating you care. Meanwhile this approach alerts you to any operational issues that may be impacting guests, saves time by eliminating follow-up email campaigns, and gives you the opportunity to fix guest service before it's too late. All the while it centralizes the responses and encourages guests to post positive reviews on review sites.Technology can enhance staff productivity.When technology and humans work together, there's the secondary effect. It empowers employees by giving them the control to do their jobs better. For example, good central reservation systems allow hoteliers to distribute their inventory consistently across all demand channels, and include any visuals - like photos or videos-- all in one portal. Instead of updating the visuals inside every distribution channel, hoteliers should be able to distribute once and be done. These kinds of technical tools free up time, and also ensure your property is marketed consistently across all of your demand channels.Technology can optimize operational efficiencies.Optimizing your hotel's efficiency is key to expanding those profit margins. For example, having a partner for voice services allows you to never miss a reservation call, and gives you the flexibility to free up your front desk staff to answer questions and deliver service. Hotel software can help you synchronize housekeeping and your front desk. It can help you manage multiple properties. There's point-of-sale systems for gift shops or restaurant. You can even use software to manage online reviews.If you choose the right technology partner, and industry-leading solutions that benefit your guests, then your service becomes your biggest competitive differentiator. Your hotel will run at optimal levels and deliver world-class experiences destined to boost your bottom line.

Pegasus Partners with ICE Portal to Optimize Inventory Distribution for Hotel Customers

Pegasus 31 May 2018
Today Pegasus Solutions announces its partnership with technology company ICE Portal, the leading visual content curator helping hoteliers manage and distribute visuals to thousands of online travel agents and travel related websites worldwide. Pegasus hotel customers benefit from the partnership by accessing the ICE Portal technology through their Image Gateway within the Pegasus reservations platform.Pegasus customers using Image Gateway gain access to thousands of optimized hotel photos, videos and 360-degree virtual tours. Customers can easily select, manage and distribute compelling and consistent visual assets with their inventory - all in one place."Our hotelier customers save significant time managing their visuals in Image Gateway," said Rainer Gruber, Senior Vice President of Account Management at Pegasus. "Further, hoteliers using Image Gateway boost sales because they distribute more high-quality content which enhances probabilities that their inventory is easily discovered online by travelers. Once engaged online, travelers also tend to connect better with those hotel brands marketing fresh, consistent and up-to-date visuals."Recent updates to Image Gateway are many and include a tag manager allowing visuals to be associated with meta data, adding search engine optimization for travelers browsing online. Content scores are also available for each property to help identify where any visuals need improvement. A new image tracker also shows users where visuals are being exported, when they were uploaded, and when they are expected to appear live.Pegasus hotel customers benefit from best-in-class distribution through its reservations platform. The company is a global leader in hospitality technology and is current focused on completing its next phase of investment in creating the market's leading next generation cloud-based, cognitive distribution platform. About ICE PortalICE Portal is a technology and marketing company that helps travel suppliers manage, curate and deliver their visuals to thousands of online travel and travel related websites. To find out how ICE Portal can work for you or to learn more about the company please visit
Article by

How Hotels Can Deliver What Business Travelers Expect

Pegasus 9 May 2018
By catering to today's business traveler with the right offerings, hotels can generate a stable revenue stream. Reports indicate that the number of business trips each year has increased by 38% since 2009. In fact, direct spending on business travel by domestic and international travelers, including expenditures on meetings, events and incentive programs totaled $307.2 billion in 2016 alone.So it begs the question, what are the guiding principles hoteliers should adopt to ensure they attract their share of business travelers?There's no such thing as a "traditional" business traveler anymore. Business travelers often come with expectations that are rooted in a need for efficiency. But delivering on efficiency for those guests can't be achieved if their varying needs--and who they are--aren't understood. Business travelers are no longer the age-old, traditional, mature man. Instead, they are increasingly diverse in age, gender, nationality and career type.And, business travelers are increasingly millennials. In fact, Boston Consulting Group forecasts that by 2020 millennials will account for close to 50% of all business travel spending. And what are millennials looking for? Often it's big lobbies, and shared spaces. Being close to entertainment (or an easy way to get there) is key. They're on the go, in an Uber ride, texting on a mobile device to your staff about what they need prior to their stay.Now, naturally this is a generalization. But the point is that guest service needs aren't "traditional" anymore. We need to understand the 'who', the 'what' and the 'why' that makes up their travel profile - and their person. Remember that time is money. Efficiency is paramount for business travelers, and often they're meeting tightly scheduled agendas. They are often acutely aware of their time. This being the case, real-time service and effective integration become more important than ever. For example, business travelers expect a simple, fast and incredibly responsive booking process. Whether they book their trip online, from their mobile device or through an app, your corporate guests will expect their booking, check-in and check-out process to be entirely mobile-friendly, easy to navigate, highly visual and with the functionality to offer corporate rate logins, upgrades and loyalty options. They also expect prompt staff responses to any inquiries or issues that come up during their stay. Don't underestimate free high-quality Wi-Fi. It may seem simple, but a primary factor in booking decisions of business travelers is the availability of free wi-fi. In fact, a Research+Data Insights study found that 7 in 10 travelers say that fast, accessible Wi-Fi is more important than a hotel's location, parking facilities-- or even free breakfast. That's because a majority of business travelers carry three devices; usually a phone, a tablet and a laptop. Hotels today must be wired.It's all work...but some play. The latest trend taking shape is the rise of combined work and leisure trips, to satisfy increasing work-life balance needs. As hoteliers work to understand and embrace their millennial guests, it's important to remember that millennials have seemingly led the "be-leisure" trend, frequently adding personal days into their business trips. While not all business travelers are millennials, your hotel could offer work-life balance options such as complimentary health and fitness options, built-in packages catering to both business and pleasure, local travel advisories, tours for local hot-spots, tourist attractions, and a range of dining and entertainment options.The future is mobile, and automated. Virtual kiosks, mobile check-in, mobile keys and concierge, automatic alerts and specially curated offerings, AI technology--guest preferences continue to indicate an increased desire for automated services. According to a 2017 survey by Northstar, business travelers are optimistic when it comes to technology's role in improving their business travel experience: 48 percent would like to use text to update their travel arrangements.Not only do automated features allow for improved efficiency, they provide a critical opportunity for the collection of guest data. If you control the data, you can control the guest relationship and service. And the automation frees up your staff to interact with each guest, shaping a more personalized guest experience--all the while learning about the needs of each unique business traveler.

Dalata Hotel Group Renews Partnership with Pegasus Solutions

Pegasus 4 May 2018
Pegasus Solutions today announces a renewed agreement to support global distribution services, alternative distribution services, reservations management, a PMS interface, and voice services for Dalata Hotel Group.Dalata Hotel Group operates multiple brands throughout Ireland and the United Kingdom, and is headquartered in Dublin, Ireland. The hotel group has partnered with Pegasus since 2008."We look forward to continuing our partnership with Pegasus," said Patrice Lennon, Head of Sales and Marketing for Dalata Hotel Group. "They've delivered reliable and adaptable technology for the last 10 years, and as we grow our portfolio that becomes increasingly important."Dalata Hotel Group is Ireland's largest hotel operator, with a current portfolio of more than 30 hotels with more than 7,000 rooms. The group operates Ireland's two largest hotel brands, Clayton Hotels and Maldron Hotels in Ireland and the United Kingdom, and also manages a small portfolio of partner properties. Twenty-six of the hotels are owned by Dalata Hotel Group, nine hotels are operated under lease agreements, and three are operated under management agreements.Pegasus renews its agreement with the group as the technology provider embarks on its next phase of investment in creating the market's leading next generation cloud-based, cognitive distribution platform.
Article by Donna Jackson

Aligning Software with the Human Touch

Pegasus 2 May 2018
As the General Data Protection Regulation (GDPR) looms and goes into effect within weeks, it's more critical than ever to ensure that consumer data is managed within the parameters, while also enabling hoteliers to build better relationships with their guests. The question is, what is the process that aligns the human touch and software to build and strengthen those guest relationships?Convert - Converting means turning phone calls and web visits into booked reservations. Boosting conversions mean the right offers are delivered to the right person. Direct bookings are often the result of consumers being given relevant offers so they don't book through other channels. Personalized content, like recommendations based on previous stays, or offers based on buying personas, can help. For example, maybe the offer is a free shoe shine for a business traveler, or wine upon arrival for a personal stay. People love personalization. Give your guests personalization, and they'll gravitate towards your offerings.Connect - Connecting means fulfilling the guest's needs. The key is having the right software, and using it within the parameters of GDPR, to know what those needs are. With the right software, hoteliers can connect offers, rooms, and features based on data already stored in the software program, or automatically pull data found on open social sites. Hoteliers can gain a deep understanding of who their prospects and guests are, what they care about, and ultimately how to influence their purchasing decisions. Of course, delivering this level of personalization requires granular data. Luckily, some systems on the market deliver tools that determine personalization opportunities and present them to your guests.Engage - Understanding your guest is critical to being able to engage with him or her. These days - thanks to research, big data, and social media - hoteliers can create detailed profiles of their guests much more easily than they could in the past. This not only helps with personalization but can predict future behavior as well. Again, within the parameters of GDPR, the ability to predict needs is a powerful tool. It can improve the overall guest experience. Guests want to feel that not only are they receiving value, but they are being treated like someone with whom you're engaged.Successful hotels understand the importance of taking a holistic approach to personalized guest interactions at every touch point, within the bounds of GDPR. With the right hotel software that pulls guest data from outside sources and delivers the right offers--hoteliers can enhance the total guest journey. Hoteliers can then forge long-lasting relationships in ways that only technology intersected with the human touch can deliver.

Whitepaper: How to Increase Hotel Sales with Business Travelers

Pegasus 26 April 2018
According to a recent Global Business Travel Association report, the number of business trips taken annually in the United States reaches at minimum a staggering 488 million. Attracting business travelers is a good way to increase sales and occupancy rates at your hotel. But appealing to these travelers can be a challenge. Here are 5 steps to help increase hotel sales with these travelers.

Business Intelligence Software for Hotels

Pegasus 12 April 2018
Currently it's estimated that revenue managers are using upwards of 80% of their time in spreadsheets, and 20% of their time extracting and assessing key performance indicators for business decision-making. Today there's an opportunity to change those ratios by employing the right business intelligence software for hotels. What are the three capabilities to look for when considering the right product?

Pegasus Solutions Renews Long-term Partnership With Hoteles Camino Real

Pegasus 5 April 2018
Pegasus Solutions today announces a renewed agreement to support global distribution services, alternative distribution services, and corporate demand generation services for Hoteles Camino Real. Hoteles Camino Real is a premiere hotel chain operating luxury hotels and resorts in major tourist destinations in Mexico.The renewal extends an agreement that has been in effect for more than 20 years. The agreement also applies to the group's Real Inn properties and to 29 hotels in total. Hoteles Camino Real was founded in 1968, and in 2011 was acquired by Grupo Real Turismo. The group is headquartered in Mexico City, Mexico."Pegasus has continued to deliver on both the technology and the service we've relied upon for the last 20 plus years," said Adolfo Cedeno, Vice President of Sales and Marketing at Grupo Real Turismo. "We look forward to continuing that partnership."One of the group's flagship properties is Camino Real Polanco, located in Mexico City. The space is widely considered a quasi-museum for its art collection. Camino Real Polanco hosted two soccer World Cups and the Olympic Games, and more than 200 official visits from presidents and kings.Pegasus renews its contract with Hoteles Camino Real as the technology provider embarks on its next phase of investment in creating the market's leading next generation cloud-based distribution platform.
Article by Keith Clark

3 Things Keeping Hoteliers Up at Night

Pegasus 22 March 2018
From the CEO of a large chain to the owner of a smaller independent property, today's hoteliers are confronted with common, pressing issues.Here are three things keeping hoteliers up at night.1. The Increasing Cost of Guest AcquisitionKeeping guest acquisition costs in check is paramount to profitability. The key is finding a balance between increasing a hotel's online reach through third-party channels like OTAs, while keeping the commission costs paid for third-party bookings down.The number of OTA bookings is growing within all market segments. According to a 2016 study by Kalibri Labs, third-party customer acquisitions cost hoteliers between 15%-25% of total guest-paid revenue. Each of those percentage points represents approximately $1.8 billion, totaling 27-45 billion annually. By that calculation, if hoteliers decreased customer acquisition costs by 1%, they would collectively save $1.8 billion. And on the flip side, if customer acquisition costs increase by a mere 1%, hoteliers would collectively spend $1.8 billion more. The stakes are high.Most would agree the solution is not to eliminate all third-party distribution channels. OTAs invest significant marketing dollars to ultimately capture reservations that a hotel would not capture on its own. Instead, the solution is to think strategically about the optimal role of third-party distributors in the overall mix.2. Effecting ROI within the Complexity of Distribution and Channel MarketingHoteliers know the costs in distributing their inventory via online channels, whether they are commissioned channels or merchant models. However, hoteliers rely on sophisticated technologies and paid resources to manage them. With those additional costs in mind, what is the real ROI for distribution and channel marketing in today's complex market?According to Kalibri Labs, there was a 40% drop in direct bookings from 2011 to 2015. At the same time, the cost of OTAs and metasearch giants are rising, with the growth rate of OTA commissions now at three times the growth rate of guest-paid revenue. However, another study from the same firm indicates that an increasing number of consumers are choosing to book on sites rather than third-party sites for most chain sales. Although the OTA channels continue to grow, grew at a faster rate in the last six months of 2016 when book-direct campaigns were in full swing.But many hotels are still seeing a shift from direct bookings to the OTA channels. While some hoteliers may believe that filling up a room at any rate is better than leaving it empty, this approach doesn't necessarily drive highest profitability. By shifting customer acquisition from a higher-cost OTA to a lower-cost OTA, a hotel can greatly increase its net revenue capture. Additionally, directing more business through metasearch sites such as TripAdvisor and Kayak can ultimately prove more profitable than acquiring customers through OTA channels, especially if there is a direct link from the metasearch site to the hotel's booking engine. In fact, having a proactive metasearch strategy - one that puts your direct channel at the top of the sort and drives increased booking traffic to your site - is an essential part of improving ROI and reducing the overall cost of guest acquisition.3. Competitive Differentiation in the Midst of Shifting Consumer BehaviorTravelers are dynamic consumers. Hoteliers need to understand a range of needs in order to market to them effectively. With such a wide range of consumers including business travelers, leisure travelers, bleisure travelers, groups, families and millennials--how can hoteliers effectively reach these consumers?Personalization in messaging is key. Data from Skift indicates personalized marketing improves conversion rates by 10%-20%, and drives loyalty and increased revenue by three to seven times per visit. Experian's research shows personalized subject lines delivered 26% higher unique open rates overall, with travel companies getting the biggest boost from personalized subject lines.SummaryFew would argue that the speed of technological advancement is impacting how hotels conduct business and personalize their guests' experience. In today's fast-paced environment, identifying the right solutions and determining how to best leverage them can be daunting. Hotels wanting to best leverage technology to decrease costs, improve profitability and differentiate their offerings, should take a holistic approach to seeking solutions. Look for opportunities to combine best-of-breed technology with services that allow your hotel to continually expand relationships with current and would-be guests.Working with technology partners who truly understand the importance of driving increased guest connection, while also providing solutions to the modern challenges hoteliers face, can go a long way towards making your hotel more competitive, and to helping you sleep better at night.

Pegasus Solutions Announces New Corporate Request For Information Tool To Better Connect Hotels To The Right Travel Buyers

Pegasus 6 March 2018
Pegasus Solutions announces a new software tool that connects hoteliers in search of additional reservations to the right sources of corporate travel demand. This request for information (RFI) tool is one component of the broader Pegasus RFP Intelligence product and will be demonstrated to hoteliers at ITB Berlin.Business travelers are generally high-value customers for any hotel or chain, often producing a higher yield and ADR. RFP Intelligence is a solution within the Pegasus corporate demand service offering and centralizes how hoteliers deliver their value proposition to global companies and their employees who travel, reducing the time and effort required by hoteliers to research and identify those opportunities."Business travel is a major economic driver for hotels who require both productivity enhancing tools and marketing techniques to effectively promote to this segment of the market," said Elaine Kennedy, Vice President of Hotel Market Planning at Pegasus. "At Pegasus we pride ourselves in not only providing software to help hotels to connect to leading corporate demand sources, but also in developing strong relationships between the corporate travel buyer community and those hotels we serve."Using the RFI tool, hoteliers can input and share promotional offers with the corporate clients with whom they wish to conduct business. Hotels can seek business demand quickly, and benefit from potential additional revenues with exclusive, pre-qualified corporate opportunities representing more than 2,500 of the most active companies in the global marketplace.To book a time with Pegasus to receive a demonstration of the RFI tool, or to find out more about the Pegasus corporate demand programs, please visit here.

Pegasus To Demonstrate Analytics Solution At World's Leading Travel Trade Show ITB Berlin

Pegasus 1 March 2018
Pegasus Solutions announces it will demonstrate its new cloud-based business intelligence solution called Pegasus Analytics at ITB Berlin taking place March 7-11, 2018 in Berlin, Germany. The single and multi-property solution is designed to help hotels improve revenue, profitability and market share through a combination of visually rich, interactive context-driven dashboards, powerful data discovery capabilities, data and human knowledge.Pegasus Analytics supports revenue management and marketing goals by aggregating and pairing data collected and stored across different data sources, including CRS, PMS and Google Analytics, delivering actionable insights for impactful decision making. Within a single intuitive workspace, hotels now have visibility to analyze data such as reservation performance and booking pace, as well as website engagement, live visits and social referrals. This new capability eliminates the intensive tasks of accessing, inputting and analyzing data, and unlocks business-critical insights that hoteliers can immediately act upon."Hoteliers tell us our solution is helping them understand their key business drivers and identify opportunities to optimize pricing, distribution, revenue, and direct sales," said Dean Ismael, Vice President of Business Intelligence and Analytics for Pegasus. "Hotels are tired of reports that can be one-dimensional and not deliver the data or capabilities that empower them. Too often dated reporting products prevents them from diving deeper into more specific layers of information to immediately surface hidden insights that are critical to gaining a competitive advantage. Pegasus Analytics solves that problem."Pegasus Analytics also allows hoteliers to communicate insights, collaborate and knowledge share by using built-in collaboration and message features that help reduce the time required to act on data. Hoteliers can analyze, interact and annotate historic and future performance data by channel, room type, rate, travel agent, consortia and other sources of crucial business information.Pegasus currently is demonstrating Pegasus Analytics both ITB Berlin and upon request. Visit here to register for a demo, or visit here to find out more about the solution.

Pegasus Solutions' Head Of Digital Services To Discuss Metasearch Marketing At Hotel Revenue Conference

Pegasus 21 February 2018
Scottsdale, Arizona -- Pegasus Solutions Head of Digital Marketing Services Rahul Arora will explain metasearch marketing and cover four key digital marketing strategies at the Hotel Revenue Conference taking place February 21-22 in Seattle, WA.Arora comes from a family of hoteliers, having worked in the hotel industry for more than 13 years. As the head of Pegasus Digital Services, Rahul's group works with Pegasus' existing and prospective hotel and chain customers to provide digital marketing, meta search marketing, and market and customer analytics services."We often encounter confusion from hoteliers when it comes to all of the potential digital marketing has to offer," said Arora. "We help our Pegasus customers by taking the complex landscape and boiling it down to the specific mix of tactics that will support their business goals. We produce returns on marketing spend by executing a time-tested ROI-focused methodology against those goals."The presentation, called Demystifying Metasearch Marketing Plus Four Digital Marketing Strategies, is open to event attendees by registering in advance. It will take place Thursday, February 22 from 8:30 a.m. - 9:00 a.m. at The Fairmont Olympic Hotel, located at 411 University Street, Seattle, WA 98101.The Hotel Revenue Conference is an event for hotel revenue generation and revenue management professionals. It provides an opportunity for hoteliers to come together with industry leaders, subject matter experts and technology vendors.
Article by Glenn Wirick

5 Tech Support Questions That Need an Answer

Pegasus 14 February 2018
Naturally, a few hiccups may occur during the implementation phase, whether during installation or during training. This is normal and to be expected, but easier to work through with the right partner - after all, hotels are complex. But once the system is up and running, the goal of both the hotelier and the technology partner is for ongoing smooth sailing.When something goes wrong with your hotel technology, everything grinds to a halt. This is when service and support are the lifeblood of your operation. To keep your hotel running, it fundamentally comes down to the support from your vendors. Support allows you to operate your hotel (bonus if it's worry-free!) and optimize your business.Here are five considerations every hotelier should have when weighing technology partners, and respective support agreements.Does the tech support group understand not only the platform, but your business? Too many times support groups are handed the keys to the features and functionality of the system, but their understanding of how it applies to a hotel is limited. If this is the case, immediately ask to speak with someone in authority to ensure you are a top priority.Does your account manager not only try to keep you satisfied - but also moves the needle on service? Account managers should be seen as long-term partners, proactively helping you improve your hotel operations. When you invest in a relationship with the right account manager, you can see huge differences in the hotel performance and in the general management of your account. Account managers are there to help.Does your vendor quickly respond when you solicit support? Ensure your vendor will truly deliver on the service promise. For example, what are the ways in which you can contact your vendor, and what are the expected turn-around times in communication and service? Is your vendor available by phone 24 hours a day? What about via email? Be sure to understand exactly how to communicate with your vendor, and the anticipated wait times.Does your vendor provide technical support, service-related support, or both? For example, if you are using a call center for the technicalities of reservations fulfillment, also be aware that agent responsiveness (or service) is key. Demand that the reservations fulfillment come with agents who can adapt to challenges like no availability for a requested room type - and can answer location-specific questions about restaurants and other area landmarks. If they fully understand the landscape, reservations agents will better engage the callers, increase spend, and get that booking even when the King Room initially requested isn't available.What exactly does your service level agreement (SLA) state? There are many different sections to your SLA. Hold your technology partner accountable for fulfilling their side of the agreement. SLAs are in place so that you feel comfortable with the level of support you will receive - but they are also there to measure the support and keep everyone honest.The best technology partnerships are built upon mutual respect and trust. Before getting into a committed technology vendor relationship, ask questions, delve deep into the SLA, request references, and talk to your peers. Choosing the right technology partner can reduce your operational headaches, increase revenues, and boost competitive advantages.

Pegasus Solutions' CEO To Discuss Future Of Central Reservations Systems At HEDNA Conference

Pegasus 26 January 2018
Scottsdale, Arizona - Thursday, January 25, 2018: Pegasus Solutions CEO Sean Lenahan will discuss the future of central reservations systems during a panel discussion at the HEDNA Global Distribution Conference taking place January 29-31 in Austin, TX.Sean Lenahan is the chief executive and a board member at Pegasus Solutions and brings experience leading technological innovation across multiple industries globally, including hospitality. Lenahan also has proven expertise in positioning companies for dramatic and accelerated growth."The velocity of technology innovation across the hospitality sector has been underwhelming the past two decades when benchmarked against enterprise software trends exhibited in most industries," said Lenahan. "During the same period, however, the building blocks of software have fundamentally changed, presenting an enormous opportunity for systems traditionally defined as central reservations systems to rapidly evolve."The panel discussion, called The Future of Central Reservations Systems, is available to event attendees by registering in advance. It will take place Tuesday, January 30, 2018 from 11:30 a.m. - 12:00 p.m. at Sheraton Austin located at 701 East 11th Street, Austin, Texas, 78701.HEDNA's international conferences deliver the most comprehensive information, insights, and dialogue on emerging trends that impact the hotel industry. The conference agenda is found here. To register, visit here.
Article by Glenn Wirick

Data, Data Everywhere

Pegasus 24 January 2018
Albert Einstein once said, "If you can't explain it simply, you don't understand it well enough." While that revelation may not be new, it applies to hospitality's data landscape now more than ever before. Why? Because we are drowning in data. And with powerful, complex data sitting within reach, it's hard to know what to identify, what to simplify, and what to apply. With modern day business intelligence (BI) software, every guest or traveler behavior is constantly recorded. How can hotels analyze, act, and add value to their service offering by understanding it well enough? The question is, which data really matters - and how do we act upon it?First, we want to be able to review data and make decisions as quickly and as simply as we can. In fact, companies using data analytics are considered 5 times more likely to make fast decisions. Long gone are the days of spreadsheets. Now we have dashboards, specific visualizations, and responsive design; multi-faceted tools which allow us to make decisions regarding the data we collect--from anywhere, anytime.Second, we want to drill down further on data that is relevant. This is where a data exploration platform allows you to see what matters, and reveals hidden trends that otherwise could have been missed. You want to uncover specific patterns of facts that assist in the decision-making process. For example, when it comes to hotel room distribution, the relevant fact patterns may include the channels that yield the most revenue, the channels that yield the most profit, and the periods of time associated with each. Red Roof Inn is an outstanding example of taking action with data-based decisions. During 2013 and 2014, the company realized that flight cancellation rates were hovering at about 3%, creating an opportunity for hotels adjacent to major airports. At least 90,000 passengers were being left stranded every day. Red Roof Inn worked to gather public data on weather conditions and flight cancellations. Predicting that stranded passengers would likely search for nearby hotels via their mobile device, the hotel chain launched a targeted marketing campaign aimed at mobile device users in the areas most affected by cancellations. This action based on data led to a 10% increase in business in the affected areas. We caution hotels not to fall victim to ignoring data. We suggest they assess their current operation, and future objectives, to drill down and understand which data points need focus and are actionable. A plan to identify the right data, and create actions in response to it -together with a strong technology partner--enable hotels to increase sales and ultimately know more about their guests.After all, the more hoteliers know about their guests, the better they can enhance their service and understand the revenue opportunities. There's no denying it -- there is indeed data everywhere, and the hotel industry needs it to drive revenues, and guest engagement.

Request Information

Thank you for your request, we will get back to you as soon as possible.
Please enter your contact details below and we will get back to you with the requested information as soon as possible.
An error occured, please check your input and try again.



Thank you for subscribing. Your email address has been added to our mailing list.
To subscribe to the HITEC Bytes Newsletter please enter your contact details below.
An error occured, please check your input and try again.
I do want to receive the HITEC Bytes email newsletter.
By submitting this form, you have read and agreed to the Privacy Notice of HFTP.
You may unsubscribe to these emails at any time.