Hospitality Industry Technology Exposition & Conference
June 18-21, 2018
Hospitality Industry Technology Exposition & Conference
December 5–6, 2018
According to a recent Global Business Travel Association report, the number of business trips taken annually in the United States reaches at minimum a staggering 488 million. Attracting business travelers is a good way to increase sales and occupancy rates at your hotel. But appealing to these travelers can be a challenge. Here are 5 steps to help increase hotel sales with these travelers.
Pegasus 12 April 2018
Currently it's estimated that revenue managers are using upwards of 80% of their time in spreadsheets, and 20% of their time extracting and assessing key performance indicators for business decision-making. Today there's an opportunity to change those ratios by employing the right business intelligence software for hotels. What are the three capabilities to look for when considering the right product?
Pegasus 5 April 2018
Pegasus Solutions today announces a renewed agreement to support global distribution services, alternative distribution services, and corporate demand generation services for Hoteles Camino Real. Hoteles Camino Real is a premiere hotel chain operating luxury hotels and resorts in major tourist destinations in Mexico.The renewal extends an agreement that has been in effect for more than 20 years. The agreement also applies to the group's Real Inn properties and to 29 hotels in total. Hoteles Camino Real was founded in 1968, and in 2011 was acquired by Grupo Real Turismo. The group is headquartered in Mexico City, Mexico."Pegasus has continued to deliver on both the technology and the service we've relied upon for the last 20 plus years," said Adolfo Cedeno, Vice President of Sales and Marketing at Grupo Real Turismo. "We look forward to continuing that partnership."One of the group's flagship properties is Camino Real Polanco, located in Mexico City. The space is widely considered a quasi-museum for its art collection. Camino Real Polanco hosted two soccer World Cups and the Olympic Games, and more than 200 official visits from presidents and kings.Pegasus renews its contract with Hoteles Camino Real as the technology provider embarks on its next phase of investment in creating the market's leading next generation cloud-based distribution platform.
Pegasus 22 March 2018
From the CEO of a large chain to the owner of a smaller independent property, today's hoteliers are confronted with common, pressing issues.Here are three things keeping hoteliers up at night.1. The Increasing Cost of Guest AcquisitionKeeping guest acquisition costs in check is paramount to profitability. The key is finding a balance between increasing a hotel's online reach through third-party channels like OTAs, while keeping the commission costs paid for third-party bookings down.The number of OTA bookings is growing within all market segments. According to a 2016 study by Kalibri Labs, third-party customer acquisitions cost hoteliers between 15%-25% of total guest-paid revenue. Each of those percentage points represents approximately $1.8 billion, totaling 27-45 billion annually. By that calculation, if hoteliers decreased customer acquisition costs by 1%, they would collectively save $1.8 billion. And on the flip side, if customer acquisition costs increase by a mere 1%, hoteliers would collectively spend $1.8 billion more. The stakes are high.Most would agree the solution is not to eliminate all third-party distribution channels. OTAs invest significant marketing dollars to ultimately capture reservations that a hotel would not capture on its own. Instead, the solution is to think strategically about the optimal role of third-party distributors in the overall mix.2. Effecting ROI within the Complexity of Distribution and Channel MarketingHoteliers know the costs in distributing their inventory via online channels, whether they are commissioned channels or merchant models. However, hoteliers rely on sophisticated technologies and paid resources to manage them. With those additional costs in mind, what is the real ROI for distribution and channel marketing in today's complex market?According to Kalibri Labs, there was a 40% drop in direct bookings from 2011 to 2015. At the same time, the cost of OTAs and metasearch giants are rising, with the growth rate of OTA commissions now at three times the growth rate of guest-paid revenue. However, another study from the same firm indicates that an increasing number of consumers are choosing to book on Brand.com sites rather than third-party sites for most chain sales. Although the OTA channels continue to grow, Brand.com grew at a faster rate in the last six months of 2016 when book-direct campaigns were in full swing.But many hotels are still seeing a shift from direct bookings to the OTA channels. While some hoteliers may believe that filling up a room at any rate is better than leaving it empty, this approach doesn't necessarily drive highest profitability. By shifting customer acquisition from a higher-cost OTA to a lower-cost OTA, a hotel can greatly increase its net revenue capture. Additionally, directing more business through metasearch sites such as TripAdvisor and Kayak can ultimately prove more profitable than acquiring customers through OTA channels, especially if there is a direct link from the metasearch site to the hotel's booking engine. In fact, having a proactive metasearch strategy - one that puts your direct channel at the top of the sort and drives increased booking traffic to your brand.com site - is an essential part of improving ROI and reducing the overall cost of guest acquisition.3. Competitive Differentiation in the Midst of Shifting Consumer BehaviorTravelers are dynamic consumers. Hoteliers need to understand a range of needs in order to market to them effectively. With such a wide range of consumers including business travelers, leisure travelers, bleisure travelers, groups, families and millennials--how can hoteliers effectively reach these consumers?Personalization in messaging is key. Data from Skift indicates personalized marketing improves conversion rates by 10%-20%, and drives loyalty and increased revenue by three to seven times per visit. Experian's research shows personalized subject lines delivered 26% higher unique open rates overall, with travel companies getting the biggest boost from personalized subject lines.SummaryFew would argue that the speed of technological advancement is impacting how hotels conduct business and personalize their guests' experience. In today's fast-paced environment, identifying the right solutions and determining how to best leverage them can be daunting. Hotels wanting to best leverage technology to decrease costs, improve profitability and differentiate their offerings, should take a holistic approach to seeking solutions. Look for opportunities to combine best-of-breed technology with services that allow your hotel to continually expand relationships with current and would-be guests.Working with technology partners who truly understand the importance of driving increased guest connection, while also providing solutions to the modern challenges hoteliers face, can go a long way towards making your hotel more competitive, and to helping you sleep better at night.
Pegasus Solutions Announces New Corporate Request For Information Tool To Better Connect Hotels To The Right Travel Buyers
Pegasus 6 March 2018
Pegasus Solutions announces a new software tool that connects hoteliers in search of additional reservations to the right sources of corporate travel demand. This request for information (RFI) tool is one component of the broader Pegasus RFP Intelligence product and will be demonstrated to hoteliers at ITB Berlin.Business travelers are generally high-value customers for any hotel or chain, often producing a higher yield and ADR. RFP Intelligence is a solution within the Pegasus corporate demand service offering and centralizes how hoteliers deliver their value proposition to global companies and their employees who travel, reducing the time and effort required by hoteliers to research and identify those opportunities."Business travel is a major economic driver for hotels who require both productivity enhancing tools and marketing techniques to effectively promote to this segment of the market," said Elaine Kennedy, Vice President of Hotel Market Planning at Pegasus. "At Pegasus we pride ourselves in not only providing software to help hotels to connect to leading corporate demand sources, but also in developing strong relationships between the corporate travel buyer community and those hotels we serve."Using the RFI tool, hoteliers can input and share promotional offers with the corporate clients with whom they wish to conduct business. Hotels can seek business demand quickly, and benefit from potential additional revenues with exclusive, pre-qualified corporate opportunities representing more than 2,500 of the most active companies in the global marketplace.To book a time with Pegasus to receive a demonstration of the RFI tool, or to find out more about the Pegasus corporate demand programs, please visit here.
Pegasus 1 March 2018
Pegasus Solutions announces it will demonstrate its new cloud-based business intelligence solution called Pegasus Analytics at ITB Berlin taking place March 7-11, 2018 in Berlin, Germany. The single and multi-property solution is designed to help hotels improve revenue, profitability and market share through a combination of visually rich, interactive context-driven dashboards, powerful data discovery capabilities, data and human knowledge.Pegasus Analytics supports revenue management and marketing goals by aggregating and pairing data collected and stored across different data sources, including CRS, PMS and Google Analytics, delivering actionable insights for impactful decision making. Within a single intuitive workspace, hotels now have visibility to analyze data such as reservation performance and booking pace, as well as website engagement, live visits and social referrals. This new capability eliminates the intensive tasks of accessing, inputting and analyzing data, and unlocks business-critical insights that hoteliers can immediately act upon."Hoteliers tell us our solution is helping them understand their key business drivers and identify opportunities to optimize pricing, distribution, revenue, and direct sales," said Dean Ismael, Vice President of Business Intelligence and Analytics for Pegasus. "Hotels are tired of reports that can be one-dimensional and not deliver the data or capabilities that empower them. Too often dated reporting products prevents them from diving deeper into more specific layers of information to immediately surface hidden insights that are critical to gaining a competitive advantage. Pegasus Analytics solves that problem."Pegasus Analytics also allows hoteliers to communicate insights, collaborate and knowledge share by using built-in collaboration and message features that help reduce the time required to act on data. Hoteliers can analyze, interact and annotate historic and future performance data by channel, room type, rate, travel agent, consortia and other sources of crucial business information.Pegasus currently is demonstrating Pegasus Analytics both ITB Berlin and upon request. Visit here to register for a demo, or visit here to find out more about the solution.
Pegasus Solutions' Head Of Digital Services To Discuss Metasearch Marketing At Hotel Revenue Conference
Pegasus 21 February 2018
Scottsdale, Arizona -- Pegasus Solutions Head of Digital Marketing Services Rahul Arora will explain metasearch marketing and cover four key digital marketing strategies at the Hotel Revenue Conference taking place February 21-22 in Seattle, WA.Arora comes from a family of hoteliers, having worked in the hotel industry for more than 13 years. As the head of Pegasus Digital Services, Rahul's group works with Pegasus' existing and prospective hotel and chain customers to provide digital marketing, meta search marketing, and market and customer analytics services."We often encounter confusion from hoteliers when it comes to all of the potential digital marketing has to offer," said Arora. "We help our Pegasus customers by taking the complex landscape and boiling it down to the specific mix of tactics that will support their business goals. We produce returns on marketing spend by executing a time-tested ROI-focused methodology against those goals."The presentation, called Demystifying Metasearch Marketing Plus Four Digital Marketing Strategies, is open to event attendees by registering in advance. It will take place Thursday, February 22 from 8:30 a.m. - 9:00 a.m. at The Fairmont Olympic Hotel, located at 411 University Street, Seattle, WA 98101.The Hotel Revenue Conference is an event for hotel revenue generation and revenue management professionals. It provides an opportunity for hoteliers to come together with industry leaders, subject matter experts and technology vendors.
Pegasus 14 February 2018
Naturally, a few hiccups may occur during the implementation phase, whether during installation or during training. This is normal and to be expected, but easier to work through with the right partner - after all, hotels are complex. But once the system is up and running, the goal of both the hotelier and the technology partner is for ongoing smooth sailing.When something goes wrong with your hotel technology, everything grinds to a halt. This is when service and support are the lifeblood of your operation. To keep your hotel running, it fundamentally comes down to the support from your vendors. Support allows you to operate your hotel (bonus if it's worry-free!) and optimize your business.Here are five considerations every hotelier should have when weighing technology partners, and respective support agreements.Does the tech support group understand not only the platform, but your business? Too many times support groups are handed the keys to the features and functionality of the system, but their understanding of how it applies to a hotel is limited. If this is the case, immediately ask to speak with someone in authority to ensure you are a top priority.Does your account manager not only try to keep you satisfied - but also moves the needle on service? Account managers should be seen as long-term partners, proactively helping you improve your hotel operations. When you invest in a relationship with the right account manager, you can see huge differences in the hotel performance and in the general management of your account. Account managers are there to help.Does your vendor quickly respond when you solicit support? Ensure your vendor will truly deliver on the service promise. For example, what are the ways in which you can contact your vendor, and what are the expected turn-around times in communication and service? Is your vendor available by phone 24 hours a day? What about via email? Be sure to understand exactly how to communicate with your vendor, and the anticipated wait times.Does your vendor provide technical support, service-related support, or both? For example, if you are using a call center for the technicalities of reservations fulfillment, also be aware that agent responsiveness (or service) is key. Demand that the reservations fulfillment come with agents who can adapt to challenges like no availability for a requested room type - and can answer location-specific questions about restaurants and other area landmarks. If they fully understand the landscape, reservations agents will better engage the callers, increase spend, and get that booking even when the King Room initially requested isn't available.What exactly does your service level agreement (SLA) state? There are many different sections to your SLA. Hold your technology partner accountable for fulfilling their side of the agreement. SLAs are in place so that you feel comfortable with the level of support you will receive - but they are also there to measure the support and keep everyone honest.The best technology partnerships are built upon mutual respect and trust. Before getting into a committed technology vendor relationship, ask questions, delve deep into the SLA, request references, and talk to your peers. Choosing the right technology partner can reduce your operational headaches, increase revenues, and boost competitive advantages.
Pegasus 26 January 2018
Scottsdale, Arizona - Thursday, January 25, 2018: Pegasus Solutions CEO Sean Lenahan will discuss the future of central reservations systems during a panel discussion at the HEDNA Global Distribution Conference taking place January 29-31 in Austin, TX.Sean Lenahan is the chief executive and a board member at Pegasus Solutions and brings experience leading technological innovation across multiple industries globally, including hospitality. Lenahan also has proven expertise in positioning companies for dramatic and accelerated growth."The velocity of technology innovation across the hospitality sector has been underwhelming the past two decades when benchmarked against enterprise software trends exhibited in most industries," said Lenahan. "During the same period, however, the building blocks of software have fundamentally changed, presenting an enormous opportunity for systems traditionally defined as central reservations systems to rapidly evolve."The panel discussion, called The Future of Central Reservations Systems, is available to event attendees by registering in advance. It will take place Tuesday, January 30, 2018 from 11:30 a.m. - 12:00 p.m. at Sheraton Austin located at 701 East 11th Street, Austin, Texas, 78701.HEDNA's international conferences deliver the most comprehensive information, insights, and dialogue on emerging trends that impact the hotel industry. The conference agenda is found here. To register, visit here.
Pegasus 24 January 2018
Albert Einstein once said, "If you can't explain it simply, you don't understand it well enough." While that revelation may not be new, it applies to hospitality's data landscape now more than ever before. Why? Because we are drowning in data. And with powerful, complex data sitting within reach, it's hard to know what to identify, what to simplify, and what to apply. With modern day business intelligence (BI) software, every guest or traveler behavior is constantly recorded. How can hotels analyze, act, and add value to their service offering by understanding it well enough? The question is, which data really matters - and how do we act upon it?First, we want to be able to review data and make decisions as quickly and as simply as we can. In fact, companies using data analytics are considered 5 times more likely to make fast decisions. Long gone are the days of spreadsheets. Now we have dashboards, specific visualizations, and responsive design; multi-faceted tools which allow us to make decisions regarding the data we collect--from anywhere, anytime.Second, we want to drill down further on data that is relevant. This is where a data exploration platform allows you to see what matters, and reveals hidden trends that otherwise could have been missed. You want to uncover specific patterns of facts that assist in the decision-making process. For example, when it comes to hotel room distribution, the relevant fact patterns may include the channels that yield the most revenue, the channels that yield the most profit, and the periods of time associated with each. Red Roof Inn is an outstanding example of taking action with data-based decisions. During 2013 and 2014, the company realized that flight cancellation rates were hovering at about 3%, creating an opportunity for hotels adjacent to major airports. At least 90,000 passengers were being left stranded every day. Red Roof Inn worked to gather public data on weather conditions and flight cancellations. Predicting that stranded passengers would likely search for nearby hotels via their mobile device, the hotel chain launched a targeted marketing campaign aimed at mobile device users in the areas most affected by cancellations. This action based on data led to a 10% increase in business in the affected areas. We caution hotels not to fall victim to ignoring data. We suggest they assess their current operation, and future objectives, to drill down and understand which data points need focus and are actionable. A plan to identify the right data, and create actions in response to it -together with a strong technology partner--enable hotels to increase sales and ultimately know more about their guests.After all, the more hoteliers know about their guests, the better they can enhance their service and understand the revenue opportunities. There's no denying it -- there is indeed data everywhere, and the hotel industry needs it to drive revenues, and guest engagement.
Pegasus 19 January 2018
Scottsdale, Arizona -- Pegasus Solutions announces a new cloud-based business intelligence solution called Pegasus Analytics, which will be demonstrated at HEDNA Global Distribution Conference taking place January 29-31 in Austin, TX. This new single and multi-property solution is designed to help hotels improve revenue, profitability and market share through a combination of visually rich, interactive context-driven dashboards, powerful data discovery capabilities, data and human knowledge.Pegasus Analytics supports revenue management and marketing goals by aggregating and pairing data collected and stored across different data sources, including CRS, PMS and Google Analytics, delivering actionable insights for impactful decision making. Within a single intuitive workspace, hotels now have visibility to analyze data such as reservation performance and booking pace, as well as website engagement, live visits and social referrals. This new capability eliminates the intensive tasks of accessing, inputting and analyzing data, and unlocks business-critical insights that hoteliers can immediately act upon."Hoteliers are telling us our Pegasus Analytics solution is helping them better understand their key business drivers and identify opportunities to optimize pricing, distribution, revenue, and direct sales," said Dean Ismael, Vice President of Business Intelligence and Analytics for Pegasus. "Hotels are tired of reports that can be one-dimensional and not deliver the data or capabilities that empower them. Too often dated reporting products prevent them from diving deeper into more specific layers of information to immediately surface hidden insights that are critical to gaining a competitive advantage. Pegasus Analytics solves that problem."Pegasus Analytics allows hoteliers to communicate insights and data directly inside the platform through built-in collaboration and messaging features, reducing the time required to act upon the data. Hoteliers log in to analyze, interact and annotate historic and future performance data by channel, room type, rate, travel agent, consortia and other sources of business information.Pegasus currently is demonstrating Pegasus Analytics both at HEDNA and upon request. Visit here to register for a demo, or visit here to find out more about the solution.
Pegasus 2 November 2017
Pegasus Solutions announces the public unveiling of its groundbreaking booking engine at WTM taking place November 6-8, 2017 in London, England. Now in use by customers around the globe, this latest Pegasus innovation is designed to provide hoteliers with increased control over their direct booking channel by delivering actionable intelligence and a holistic, 360-degree view of the customer decision journey. The new Pegasus booking engine improves hoteliers' profitability by combining data-driven intelligence with a modernized mobile responsive design to power an e-commerce experience that maximizes the conversion of online visits into paying guests."The new Pegasus booking engine is designed with one core mission in mind: to help hoteliers connect, convert and continue engaging directly with guests to engender relationships, enhance brand value and increase profitability," said Sean Lenahan, CEO of Pegasus Solutions.The booking engine's mobile-first design was developed with extensive focus group input for today's and future market requirements, offering an intuitive hotel shopping experience for end consumers. Other features of the booking engine include: easy filtering, side-by-side room comparisons, context-sensitive promotions for upselling, strike-through pricing, rebooking from reservation histories, multi-room and multi-property booking, individualized dynamic pricing, corporate and membership pricing, room upgrades, and a rapid checkout experience to maximize conversion of consumers shopping to guests booking accommodations."We are excited that our new internet booking engine has been received well in the marketplace as it is the first of many forthcoming products supporting hoteliers' direct channel with new business intelligence, guest profiling and call center products in the pipeline. Hoteliers require intelligent technology that efficiently drives business through their branded websites if they are to avoid simply becoming a low ranked search result on an online travel agency's webpage. We've seen what happens to businesses that lose control of their direct sales channel and ultimately outsource their digital sales and marketing to e-commerce conglomerates in the retail industry and it's not pretty. At Pegasus, we believe big data, artificial intelligence and other emerging technologies hold tremendous promise to enable hoteliers to control their own fate, promote their brand and sell directly to travel consumers," said Lenahan.To learn more, visit the Pegasus stand #TT4505 at WTM 2017 or visit here to arrange a demo.
Pegasus 13 September 2017
Pegasus Solutions today announces the hiring of two key executives across its global sales teams. Heinrich Kessler will oversee the company's sales efforts in the EMEA and ASPAC regions, and Glenn Wirick will oversee sales and marketing efforts in the Americas.Kessler joins Pegasus after serving as SVP of Business Development at Sabre Hospitality Solutions, and SVP of Global Sales for Trust International. He brings more than 20 years of experience in the hospitality and travel software sector to lead global sales efforts in regions in Europe, the Middle East, Africa, and Asia-Pacific.Wirick joins the company to drive new business development in the Americas and establish a modernized global sales and marketing organization. Prior to joining Pegasus, Wirick served in sales and leadership roles for software and technology companies including NetSuite, InsightSoftware, IBM and JD Edwards across multiple industry verticals including hospitality and real estate."At Pegasus we believe that the disruptive forces of creative destruction are never far off and that we must continually evolve across our teams and solutions, improving our capabilities ever more quickly," said Pegasus CEO Sean Lenahan. "As our company expands its product development efforts and looks to enter a new period of growth, the fusion of Heinrich's deep industry knowledge and relationships with Glenn's enterprise software sales and leadership talents enable our business development team to aggressively compete and win new business."Kessler and Wirick join Pegasus as the company re-emerges in the marketplace, increasing its investment in new product and service capabilities. The company is preparing for the launch of its new mobile internet booking engine and enhanced connectivity solutions with demand partners scheduled for release this year.
Pegasus 1 August 2017
Pegasus Solutions today announces the completion of its data center migration, improving the performance, reliability and security of its reservation and distribution systems that hoteliers rely upon worldwide. The company migrated its customer data to a new technology in December 2016 without one incident of unscheduled downtime, and completed follow-on cleanup procedures earlier this year.Pegasus Solutions' technology migration is one of the hospitality industry's largest in terms of total volume of transactions, and included standing up its software solutions on new hardware and infrastructure in a top tier facility in Phoenix, Arizona. The new data center is a significant financial investment for the company that will further improve the scalability and reliability of its enterprise software solutions, providing capacity for transaction and customer growth."The Pegasus reservations platform has reliably powered hospitality companies' businesses for nearly two decades, exceeding 99.99% uptimes throughout its history," said Allen Berg, Senior Director of Operations at Pegasus. "We have now taken the next step of investing significantly in new equipment, technology and monitoring capabilities to ensure the scalability, reliability, and security our hospitality customers demand."Having completed its investment in its infrastructure, Pegasus is now focused on new product rollouts and enhancements to its reservations and distribution platform for later this year."Pegasus systems are designed, built and operated to never fail, because every second of downtime translates into profitability lost for our customers", said Sean Lenahan, CEO of Pegasus. "We believe that the mobile economy will continue to increase shopping frequency and volumes for hoteliers' offerings, which necessitates that hotels partner with technology providers that demonstrably prove their systems will scale with the digital economy. Following this technology upgrade, we can pursue aggressive growth plans that more than quadruple the volume of business currently processed by our systems while maintaining the uptime and performance our customers rely upon."The company is preparing for the launch of its new mobile internet booking engine designed to maximize direct bookings for hotels, as well as enhanced connectivity to online travel agents and metasearch partners, all scheduled for initial release later this year.
Pegasus 26 June 2017
Pegasus Solutions, a leading global provider of travel distribution and hospitality software for hotel reservations, distribution, operations and merchandising, today announces the appointment of Phil Steitz as Chief Technology Officer.Steitz will lead software development and technology strategy at Pegasus, bringing the company expertise in building first-class technology and high-performing development teams. His hiring occurs as the company embarks on its next phase of investment in creating the market's leading next generation cloud-based hospitality platform."We are operating in an industry that does not change fast enough, yet live in a world that is rapidly evolving," said Pegasus CEO Sean Lenahan. "Hoteliers require speed, control, flexibility, connectivity, intelligence and breakthrough technologies to connect directly and build deeper relationships with their guests. Phil Steitz is a respected world-class technologist who brings a relentless focus on customer experience and a deep passion for cutting edge engineering that will drive Pegasus and its customers to new levels of innovation."Steitz brings more than 20 years of proven technology and product leadership experience. As the Global CTO of American Express, Steitz modernized the company's legacy technology to enhance its highly scalable and reliable transaction processing systems while also creating new customer loyalty and corporate travel solutions."I am thrilled to join Pegasus," said Steitz. "There is incredible opportunity for the company to innovate, producing really powerful technology that leverages the cloud, machine learning, services and data to simplify our customers' lives and drive improved economics for their businesses. Contemporary and emerging technologies hold tremendous promise for this industry."Subsequent to his role at American Express, Steitz served as CTO at Deem to lead the development of corporate travel booking and management tools. Following his tenure at Deem, Steitz then moved on to serve as CTO at Edgenuity where he led the creation of software solutions that allow educators to personalize their engagements with students.