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Article by Ian Chinn

Basic, Better, Best: Low Season Revenue Strategies

IDeaS 20 September 2018
The longer-term ramifications of rate reductions to boost business in times of lower demand are far reaching. Not only does this impact brand perception but it also impacts product value perceptions and future pricing scopes when the market is in recovery. The overuse of incentives to attract guests can reduce the revenue coming into a venue and turn away higher-paying customers who are attracted to a hotel for its reputation or prestige.Given the seasonal operating environment many properties face, how should a hotel's revenue, sales and marketing teams work together to maximise revenue through any low season? Below we identify three possible approaches; a basic, better and best practice way to approach periods of lower demand.The basic approach: At a basic level, preparing for a hotel's low season would involve analysing booking patterns over previous years for the same period to identify trends and incorporating them to the property's demand forecast for the upcoming low season. Once any patterns amongst booking segments have been identified, incentivised hotel promotions would be designed and distributed to try and attract guests to the property. As mentioned previously though, this approach may impact overall value perceptions and is not ideal longer-term for hotels looking to capture higher-quality revenue.The better approach: A better way to maximise revenue through a hotel's low season is to move beyond applying blanket discounts, or incentives, to attract bookings. Rather, hotels should identify specific market segments that are falling behind forecast and design market segment specific promotions to address any short-fall. Monitoring and adjusting the promotion channel, spend and incentive are also critical to the success of any low season offer, and hotels should look to adjust any underperforming campaigns accordingly.When faced with softer booking periods, hotels need to be smarter about how they price themselves and what incentives they are using, or giving away, to attract business. Overuse of general incentives to attract guests can reduce the revenue coming into a property in the long run.This isn't to say that incentive offers aren't important to attracting guests in periods of lower demand. They are, but they need to be tailored and mindful of each booking segment's motivations. Hoteliers should be asking themselves questions like: "Why should I provide an upgrade to the executive or concierge floor, is this customer less price sensitive and will book the premium room type no matter what because they are travelling on business?"The best practice approach:The best way for a hotel to address low season weaker demand is to ensure they have a good understanding of their historical performance both same time last year and more recently. Once they have that they can easily compare and validate their current demand forecast against those benchmarks to better understand the exact position they are in and what they need to produce to achieve their business goals. Revenue managers should also align with a hotel's marketing department to develop and adjust promotions in relation to the available channel, resources and marketing budget. If you truly want to steal the limited demand available in the market; a marketing plan to put the offer in front of the guest is just as important as the curated offer itself.When it comes to incentives, specificity is key. What motivates one group of potential guests to book can be completely different to the next. Hotels need to design specific promotions for each channel or geographical region, taking booking lead time into account. For example, a hotel might consider enacting a GDS promotion to attract corporate individual travellers, or a digital marketing campaign to attract direct booking to the brand website and the components of those offers should vary based on the audience's needs. For any low season promotion a hotel runs, revenue targets should be established and benchmarked against. Hotels should continue to monitor booking pace and occupancy forecast, adjusting the promotion and marketing allocations while they are still in play to ensure maximum success.When any low season promotions have run their course, hotels must conduct an intensive evaluation process of each campaign to assess the ROI of marketing spend. A record of all promotion schemes and production should also be kept to assist with next year's low period activities.Periods of low demand also present hoteliers with the opportunity to fence cautiously. By creating new products that increase business during low seasons, hotels can drive demand from a new sector. The advantage of offering a range of fenced products is that market segments that find these offerings meaningful will begin gravitating toward purchasing new products. This produces previously untapped business - and the possibility of further untapped business. Fencing successfully will enhance revenues and capture existing demand based on the occupancy levels and business patterns.Outside of activities aimed at attracting bookings, in times of lower demand, hotels should also focus their attention on ways to better manage their costs. When applied to its fullest potential, revenue management technology can also positively impact efficiency and improve operational performance across an entire property, even in quieter operating periods. Advanced forecasting models or systems provide powerful insights into business demand, which assists with project planning and staffing. For example, if a hotel can accurately anticipate lower levels of guest occupancy, it can ensure that the property is not overstaffed and carrying unnecessary wage costs in this lower revenue phase. This same principle can be translated throughout the hotel's entire operation for better overall maintenance, staffing and inventory levels. The optimised wage costs translate into financial savings and directly benefits the hotel's bottom line.If a sustained period of low demand impacts a specific geographic market, hotels can face not only issues from discounting rival properties desperate for guests; but also pressure from contracted distribution partners (such as wholesalers) after better deals on their contracts. For example, a wholesaler might ask for more access to a hotel's inventory, push for increased value adds, decrease materialisation commitments or allotment release periods. Under such a scenario, hotels should consider awarding additional incentives by room type rather than at the hotel level. It is not just the price on the contract, but the terms of the contract, that are also important. Hotels should ensure that their distributor contracts allow for re-evaluation of the price and contract terms at regular intervals throughout the contract term based on usage, as well as materialisation.Incentivise smarter, attract better business Hotels approaching a low season, or experiencing softer booking conditions, need to be smarter about how they price themselves, what incentives they are using, and what they are giving away to attract business. Overuse of incentives to attract guests can actually reduce the revenue coming into a particular venue and attract poorly rated business to a property. It is those hotels that monitor previous years' booking patterns, build accurate demand forecasts and develop specific campaigns for specific audiences that are best positioned to succeed in a time of low demand.
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IDeaS Revenue Solutions and Guestline Expand Strategic Partnership

IDeaS 12 September 2018
LONDON - September 12, 2018 - IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services,has expanded its partnership with Guestlineto include IDeaS G3 Revenue Management System (IDeaS G3 RMS), allowing hotels the ability to analytically optimise room pricing by utilising transaction-level data.Building on a relationship lasting over a decade, this enhanced integration gives hotels access to the most granular level of data to support automated forecasting, pricing and inventory controls only achieved with IDeaS G3 RMS, the most widely adopted revenue management technology in the hospitality industry."In today's increasingly competitive marketplace, it's essential hoteliers adopt a more analytical and robust approach to revenue management," said Fabian Specht, EMEA managing director for IDeaS. "This expansion with Guestline will allow users to transition to a more dynamic pricing model, where prices and availability for individual room types are set based on scientific analysis of data--not guess work."The integration with Guestline will allow revenue managers to influence, forecast and price both group and transient business at a more optimal level."The integration will empower clients to automate many manual, time-consuming tasks, be more strategic and concentrate on maximising revenue by forecasting and selling specific rooms for the best possible price," said Andrew McGregor, CEO of Guestline.'We are delighted to have completed a full roll out of IDeaS G3 RMS across our portfolio of seven Point A Hotels, and the new integration with the Rezlynx PMS will take the Group's pricing and forecasting to a totally new level".Regis Morin, Director of revenue, Queensway Group.ENDSAbout IDeaSWith more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 124 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures--from single entities to world-renowned estates - by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities--not just for rooms, but across the entire hotel enterprise.For more information, visit www.ideas.com.About GuestlineGuestline's unique, cloud-based suite of solutions for the hospitality industry increases revenue, streamlines operations and lowers costs.Guestline provides end-to-end property management, channel distribution and digital marketing solutions to a range of hotel groups, independent hotels, serviced apartments, management companies and pub companies. Fully integrated and cloud based, the solutions are easy to install and quick to deploy with low cost of ownership.With offices in Europe and Asia, Guestline's systems are used in 25 countries across five continents and enable properties of all sizes to achieve maximum occupancy at the most profitable rate. For more information, visit https://www.guestline.com/
Article by Paul Van Meerendonk

Firing Up the Revenue Productivity Engine

IDeaS 11 September 2018
With so many solutions available today promising to attract more guests, enticing them with your most profitable products to ensure their return, where does one begin? You could start with little tweaks at the edges of your current technology and processes and gradually work toward the core opportunities. Or you could set the bullseye right in the heart of the lifeblood of your organization: your revenues. If you follow the money, you'll find it comes from your guests--your livelihood. Being able to craft the right product assortment at the most compelling prices that keep them coming back will mean continuous revenues, even in tough times. I have touted the benefits of a guest-centric revenue strategy for a long time now, and this is amplified by the need for a revenue productivity engine that delivers results.The concept of a revenue productivity engine begins with a theme lifted from W. Timothy Gallwey's best-selling book, The Inner Game of Tennis. Tennis is not only a game of endurance and skill, but also very much a game of psychology. The same can be said about creating your revenue productivity engine. It's imperative to understand your revenue psychology--making sure your revenue performance will equal your revenue potential, minus any interferences--before setting out on the journey. Operating in the here-and-now ensures you crystalize your goals throughout the organization. Using an analytics framework is the sure-fire way to instill a culture that operates on data proven by science and reduces overthinking which allows inconsistent judgment to cloud the vision.A revenue productivity engine lets you shorten the distance between intuition and action and gets you to richer rewards faster, more economically, and with better buy-in and employee engagement along the way. Think of the revenue productivity engine as a navigation system on your J.O.U.R.N.E.Y. Let's deconstruct this analogy.JUSTIFY - What is happening in your organization that is making change apparent? Perhaps it is from changes in market conditions, such as a rise or downturn in the economy, increased competition--including the pressures of alternative lodging choices or pressure to modernize to align with guest preferences and hospitality trends. Or, it's become obvious that internal processes are inefficient, outdated, laborious and causing you to lose talent. Maybe your technology is just covering the basics, only handling bookings and distribution, when you know you could be deriving more value from your data.OPPORTUNITIES - Take a look outside of yourself and your organization. With fresh eyes, look for new segments that could be served or identify corporate change efforts that could align business units to work in greater harmony. Decide to make a positive change in your revenue strategy, ensuring you use modern technology to solve your business challenges. Create a realistic roadmap outlining your objectives and corresponding deliverables. Once your teams are on the same strategic path, you will have the commitment and resources you need to have a strong start to your journey.UNDERSTAND - There are many roads you can take to reach your goals. Become familiar with the available choices and seek the technologies that align with your business objectives. Make analytics your best friend. Don't rely on hype or what could be. Rely instead on proven performance, using data in a validated and measurable way. Know that not all revenue management systems are created equally. A sophisticated solution will give you the foundation from which you can measure your pace along the journey, drawing from the vast analytical outcomes generated from your own data reserves and the market around you. With so many infinite data points to analyze and optimize, your technology should use this valuable information to understand the nuances of unconstrained demand, price and elasticity of demand and revenue--areas that cannot be effectively analyzed when you only skim the surface of available data--and help make more informed revenue strategy decisions.RETAIN - Determine ways to motivate and challenge staff during the long-term initiatives that inevitably must be faced on the journey. Unless they are informed with the big vision of the journey, most employees may tend to do the same thing over and over, resisting change. As a leader, it is important to empower staff with technology-driven systems that can further their own development and help them to become better contributors. The more you involve your employees in your vision, the more they can be a part of the change, which in turn aligns their goals with that of the organization. These efforts will improve your return on your modern technology investment, while embedding the best practices and standards for full effectiveness and buy-in.NIMBLE - Being nimble is all about being able to adjust to change. And being able to do it quickly. From a revenue management perspective, this is all about making sure you keep processes and standards as focused and adaptable as possible. Remember that revenue manager who was a wiz at Excel and built a whole series of fantastic reports and insights using macros, VBA, pivot tables and other fancy features? Remember when they left and nobody knew how things worked and the entire house of cards they built came crashing down? This is the opposite of being nimble and something you want to avoid at all costs. When addressing your technology challenges, it is important that your approach is nimble and that the technology you implement is able to adapt to changing dynamics of the market. In technology development, agile is a term used to describe the way that advancement and changes are made on the fly. An organization can only be truly nimble if they are agile.EXPERIENCE - Your path to success in implementing and adapting to technology will, on the one hand, rely on the experience of people and processes you have in place and, on the other, the experience of the providers of technology. Experience can in both cases be both a blessing and a curse. It is important to be able to take a step back and look at your strategy objectively, and more importantly apply analytics to your decision-making. This goes beyond only understanding the options as outlined above, it is all about leveraging experience and combining this with hard facts in order to reach the optimal conclusion. Strategically, this means making technology decisions that are supported by sound decision-making, understanding the implications of choosing one path over another. Growing this experience over time will ensure continuing success of your strategy.YIELD - I am not talking about the term coined by Robert Crandall, former chairman and CEO of American Airlines, although it does seem rather fitting. This is all about using good metrics to accelerate progress toward your goal, ensuring momentum as the project moves forward. Regular reviews of how your innovative solutions perform are critical to measure success and identify areas that need refinement. Essentially, what is the "yield" from the choices that you make? There are many black-and-white indicators, such as movement in revenue per available room and average daily rate that should be reviewed. Were there market conditions that attributed to that success, or is your new technology producing those results? It's easier to measure an analytics-based solution because the results can be scientifically quantified. When measuring success generated by manual activity, it can be difficult to determine the origin of the success since it may rely on the skill level of the individual. If that revenue manager were replaced, would the next person be able to provide the same outcome? Additionally, ensure you review the many shades of gray--indirect benefits--that tie to employee performance. While efficiency, improved morale and better alignment across departments are all hard to measure, it can be taken as a positive sign when employees are given time back to work on more strategic endeavors, especially when collaborating across teams and breaking down silos that previously existed.The revenue productivity engine that will result from your J.O.U.R.N.E.Y will be unique to your situation and your strategy. Ultimately, it is not just a game of tennis--it is about winning the grand slam and creating a sustainable and guest-centric revenue strategy that will lead to game, set and match over your competition.
Article by Paul Van Meerendonk

The Power of Personalization: Customer-Choice Pricing

IDeaS 10 September 2018
A Win-Win StrategyPersonalizing the guest experience is all the rage right now, and hotels are eager to capitalize on opportunities to monetize. Loyalty programs are no longer just marketing initiatives but also revenue management strategies to control top- and bottom-line performance. As travelers demand more tailored accommodation experiences-blame the millennials, of course-a "customer-choice pricing" model may be the best way to deliver the ideal product to the ideal guest at the ideal price.To understand how this works, let's shift industries a moment. Consumers are already used to customer-choice pricing from purchase scenarios like the car-buying process. Auto dealers enable shoppers to define their own value standards. Most vehicles include the basics: an engine, some seats, four tires, etc., and there's the obvious cost difference between luxury and economy. But beyond that, at a more granular level, the price can still vary quite a bit. Some may seek nice-to-haves like heated seats or built-in navigation. Others may not care for those frills but still want some automation like cruise control and anti-lock brakes. The minor differences from one customer to another become important factors in determining price.It's not much of a stretch to see how this same value-decision framework could apply to hotel-room booking. A bed and bathroom is to be expected in most cases, and rooms with balconies or kitchenettes already come at a premium. But the sky is the limit in terms of other monetizable amenities and services. Some people may be willing to pay a higher rate for the assurance of a quieter room, away from the elevators and other busy areas. Leisure seekers may enjoy a comfortable lounge and TV space, whereas business travelers are fine with just a desk. Families with kids will see more value in a sofa-sleeper. A back-pain sufferer might be grateful for a pillow-top upgrade.The car salesperson has the advantage of being on the showroom floor as the potential buyer peruses models. They can assess the shopper's likes and dislikes during a test drive and start to narrow in on the right price as they sit across the desk from their prospect. The promise of certain features can even be used as negotiation tactics. Ultimately, it comes down to how much they can squeeze out of the customer to make the most profit.Hotel salespeople don't usually have this same level of face-to-face interaction with their potential guests, but through sophisticated data analytics and a more detail-oriented online booking experience, this next level of dynamic, bespoke pricing could become a tangible reality. Hotel guests will appreciate the choice to avoid paying for things they don't need while gaining more options that truly matter to them. In the process of providing greater personalization, hotels can introduce new opportunities to create more revenue. It's a win-win strategy.Boost Your BrandThe personalized-pricing business model can also function as a major brand differentiator, allowing hotels to stand out in an overcrowded market. With little to distinguish one hotel's service values and rewards program from another, brand loyalty has fallen by the wayside. Most shoppers are simply searching for the lowest price, and hotel brands have become commoditized. OTAs are partially to blame, but hotels themselves are just as culpable. Finding the optimal price point for a room has been boiled down to a science, but in the process, hoteliers have lost sight of what really matters to their guests.In the current model, rooms are priced as units, and rates are determined by demand and availability. OTAs then display these rooms in a side-by-side, competitive marketplace format where little information is provided about any of the distinguishing qualities each unique room may have to offer. For instance, if you're shopping for a king room at a five-star hotel in downtown Chicago and you come across three listings, you'll most likely opt for the lowest-priced option-or maybe the one that allows free cancellation. What the booking channel can't tell you is that there's an available room with stunning views of Millennium Park and Lake Michigan that would really make your Chicago vacation an unforgettable experience. If only you knew.There's a major opportunity here to capitalize on a growing travel trend. Airbnb has already made this a key element for their brand. It's time for hotels to follow suit. Today's hotel guests may be fixated on price, but deep down, they want more than just a place to sleep, and whatever it is they desire, they want the highest quality version of it they can afford. Cost will always matter, of course, but hotels can start to reposition price as just one factor of the overall decision. In a customer-choice pricing model, each shopper would be given more options in the online booking environment. They can select the individual components of a room they want and leave off the ones they don't, either spending extra or getting a cheaper rate in the process.Put Your Trust in TechnologyPersonalized pricing's ascent into a widespread industry practice will depend on the availability of new and advanced technologies. Human decision-making and revenue-management processes will still apply, but offering customer-choice pricing to guests is not a job for just one person or even a team of people. There's just far too much data to consider. As we've seen with the rise of dynamic pricing, automated forecasting and rate-setting software has been crucial for hotels to successfully drive up their revenue strategies. Now, as we near the third decade of the 21st century-can you believe it?-progress in machine learning is poised to unlock tremendous opportunities with significant business applications.The crux of customer-choice pricing is its capability to achieve real-time functionality. Online shoppers want a quick and painless experience. They want to be convinced to click "Book" as fast as possible so they can get on with planning the rest of their trip. Mobile apps and voice technology help expedite the user experience, but the ultimate driver will be artificial intelligence equipped with the power to offer immediate, catered pricing at an individual consumer level of specificity.Technology already exists to analytically predict consumer wants and needs and provide personalized products and services. The next giant leap will involve some intricate finetuning to deliver this level of sophisticated machine learning into a usable format for hotels. With technological breakthroughs and game-changing innovations happening at an exponential rate, customer-choice pricing is set to be the next generation of dynamic pricing for hotels, and probably a lot sooner than you may think.Bring Power to the PeopleA new pricing practice could be just the industry shift needed to battle hotel-room commoditization. It would also give customers more freedom and control over their destiny, allowing them to define how they value the services and amenities available to them. By implementing customer-choice pricing, hotels can separate and categorize all their products and services into components of value. Features that are currently invisible during booking could now be brought to the surface as part of the decision-making process. This will help drive differentiation and minimize direct price comparison with competitor products being marketed as the same thing, despite their many differences.Providing consumers with this level of choice can reveal scenarios for bonus revenue as guests choose more attributes, and by being empowered to make those selections on their own, they will be more appreciative of the value they receive for the money they pay. For the customer-choice pricing model to work successfully, hotels will need to determine the most distinctive and appealing elements of their assets. This will help the hotel's products rise above their current competitive landscape and allow them to be presented on their own merits and personal relevance to individual prospective guests.Instead of customers scouring the Internet for the best possible price, hotels can bring their brand to the forefront by offering a tailored experience, using the right choices to arrive at the right price. Other consumer benefits include increased transparency into what they're getting and greater piece of mind that their stay will meet their expectations.Customer-choice pricing could be just what hotels need to repair the booking process, rebuild their reputation and renew guest loyalty. In the process, hotels can provide a better shopping experience and an overall better stay by offering a wider variety of options. There's power in choice, both for the buyer and the seller. Your potential guests will tell you how much they're willing to pay, and you in turn can monetize more of your assets. Here's to hoping that booking a hotel room could someday provide as much personalized self-selection as the car-buying process-thankfully, without the pushy salesperson and cheap coffee.Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com
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Hotel Camiral chooses IDeaS G3 RMS to develop leisure segment and boost revenue

IDeaS 6 September 2018
Girona, Spain - September 6th, 2018 - IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, is pleased to announce that Hotel Camiral, a member of the Leading Hotels of the World (LHW), chose IDeaS G3 Revenue Management System (RMS) to help expand its business and optimise revenue performance.The five-star hotel, part of 300-hectare PGA Catalunya Resort which also hosts Lavida Hotel and offers 39 rental properties, is popular with golfers keen on testing Spain's top course. The recent completion of the state-of-the-art football training facilities has seen leading European football clubs join the hotel's guest list."The golfing side of our business is well established as we're known as one of Europe's leading venues," said Pedro Sierra, revenue and reservations manager at PGA Catalunya Resort. "However, we experience variances in demand over the summer and winter months, so our goal is to become a leading leisure and trip destination for the entire year while maximising revenues during our quiet periods."Along with expanding their guest offerings beyond golf, the luxurious hotelchose to implement IDeaS G3 RMS after conducting an extensive market review of local and international revenue management system providers.Powered by SAS, with nearly three decades of innovation in hospitality technology, IDeaS remains the global leader in revenue management and continues to provide solutions that equip clients with a clear view of their data, giving them greater control over their business performance."We are delighted to be involved in such an important time of Hotel Camiral's development," said Fabian Specht, EMEA managing director for IDeaS. "The decision to utilise IDeaS G3 RMS' advanced analytics will deliver a competitive advantage and allow them to grow their market share."
Article by Paul Van Meerendonk

Resort Revenue Management: No Day at the Beach

IDeaS 27 June 2018
Cultivating asset value for resorts is all about capturing and capitalizing on the unique revenue opportunities their distinctive business models create. However, compared with standard hotel operation, where revenue management processes are well-established based on industry-wide practices, resorts are challenged by much more complicated business models and a diverse range of revenue streams.For the resort revenue manager, this is both a blessing and a curse. The potential to enhance resort profits, and her or his own professional standing in the process, is virtually limitless, yet the pitfalls along the path to job success are plentiful. Modern revenue management technology has made heroes out of hotel revenue managers. They have been able to apply advanced analytics by using automated-forecasting and optimized-pricing software to drastically enhance their annual revenue performance, but these same success stories for resort revenue managers have been few and far between.Resorts require a more tailored approach than the typical hotel that accounts for flexible guest rooms to accommodate families of all sizes, while pricing per person or by room, as well as managing an abundance of package offers and contracted wholesale rates, among other factors. Resort revenue managers often find themselves in a whirlwind of something they may begrudgingly refer to as "organized chaos"--smart, industrious people to be sure, but wasting inordinate amounts of time trying to maintain some semblance of order to all their convoluted reports, unwieldy spreadsheets and clunky legacy technology. And imagine the horror of the resort general manager if their revenue guru were to suddenly win the lottery and say "sayonara, sucker."It's an unsustainable situation, and in today's technology-enhanced business climate, it's unreasonable the plight of the resort revenue manager should go on. But, in order to serve up an effective solution, the solution makers must fully understand the problem. So, let's take a closer look at some of the primary business challenges resorts face when it comes to revenue management.Wavy InventoryFirst up: inventory control. One of the foundations of revenue management is to have a fixed capacity where you can then choose the right business to optimize the available inventory. However, having flexible guest-room inventory is crucial to a resort's ability to serve a variety of group sizes and needs. Many make use of adaptable, virtual room types, or component rooms, which are comprised of a combination of two or more physical rooms that enable larger and more tailored accommodations. So, a king room combined with a double can be sold as a "family suite." This is great for guests but a nightmare for revenue managers as this flexible inventory changes the approach needed in revenue management for inventory optimization.The complexity of offering multiple room configurations on top of a property's set room count often requires manual pricing and constant oversight to manage the profitability of these assets. This means that rooms are often excluded from certain channels to appropriately protect the inventory, but as a result, they go underutilized and undersold compared to standard rooms. Because of the high degree of variables, little has evolved in terms of an automated solution for component room management.Rocky PricingSo much data, so much volatility, so many possible outcomes, only one true optimal price point. Because of this pricing paradox, dynamic pricing, while standard practice for most hotels, isn't even in the cards for some resorts, which means they're missing out on significant potential gains. That said, those revenue managers who have tried their hand at flexible pricing strategies have likely had mixed results.Automated-pricing technology has changed the game for hotels, but how many systems out there can truly account for the full scope of considerations a resort should make to attain that golden price? For instance, with all-inclusives and their emphasis on the number of occupants in a room, these resorts must weigh the outcomes of per-person pricing versus unit-based pricing and be able to deploy those prices across all channels. There's also a higher level of guest personalization options related to the resort experience. Deals like the honeymooner package with in-room Jacuzzi, rose petals and bubbly or the room-location roulette wheel of balcony, poolside, ocean-view, beachfront, et al. make for more complex customer-choice, value-based pricing possibilities to be considered and disseminated.The Wholesale High TideAnd, regardless, the margin for flexible pricing is pretty slim to start with because a large amount of a resort's business--sometimes north of 70 percent--can come from wholesale tour-and-travel contracts. With rates set far in advance, rooms occupied and even total guest spend preconfigured, it would be easy to assume the work of a revenue manager is mostly wrapped up. The agreed upon terms help ensure the resort stays busy, but with less control over pricing and availability, how does a resort know if these arrangements truly create the best outcome for their bottom line? A savvy revenue manager dedicated to the holy grail of total-revenue management and optimization may wish to question the status quo and conduct a thorough analysis of their contracted revenue performance, if only they had the right tools to take on this sort of undertaking accurately and efficiently.Bigger Fish to Fry?Speaking of total-revenue management, the typical resort has a lot more going on than guest-room revenue alone. Meetings-and-events space, for instance, can comprise a huge piece of the profit pie for resorts. Weddings, professional conferences and conventions with thousands of attendees can become all-consuming for some resort revenue managers trying to enhance additional revenue streams for the property. Every occasion and function-space reservation brings its own unique specifications and opportunities, requiring many dedicated hours of astute, hands-on revenue management.Blue SkiesThe good news is that the future of resort revenue management looks bright. As leading revenue management technology providers wise up to these specific needs of resorts, they'll tailor their products to better serve this industry by building in full-scope, resort-specific solutions. New systems with component rooms functionality will allow resort revenue managers to optimize all combinations of room types and build a strategy specifically for flexible inventory based on guest demand and price sensitivity. An advanced capability like this will give revenue managers the confidence to know which components of a room to sell, and at what price, to achieve the greatest profitability and business mix across different channels.Revenue platforms with more robust pricing options and the latest in machine learning can provide automated pricing strategies that consider more possibilities and scenarios than ever before. Something even as manifold as customer-choice pricing can be enabled by the most sophisticated technology, allowing guests to choose the features they want to purchase and save money on the amenities they don't necessarily value while still increasing the resort's profit margin. Other resort-centric solutions will include group pricing and evaluation tools--maybe a good way to finally see if those wholesale contracts are really worth the displacement of other business--as well as meetings-and-events space optimization analytics.Many of these refined features are already available, and with other tech breakthroughs on the horizon, not to mention buzzing trends like AI and IoT, a resort revenue manager may start to wonder if it's too much of a good thing. Could the technology become so far advanced as to make their job obsolete? It doesn't look likely, at least not any time soon.Creative planning and a human understanding of the resort business and leisure-seeking consumer behavior are imperative for identifying new ways to increase revenue and improve the guest experience. Big data analysis is no match for good old intuition and abstract thinking. What revenue strategy automation and optimization software really amounts to is user empowerment, boosted confidence, improved job performance and a lot more time and energy for revenue managers to spend on constructive, forward-thinking initiatives, and maybe while they're at it, they can sneak in a few hours at the beach.Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com.
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Van der Valk Hotels & Restaurants chooses IDeaS RMS to boost revenue and efficiency

IDeaS 25 June 2018
The largest Dutch hospitality chain switches from BookingSuite to IDeaS-New agreement covers nineteen hotels and 2,498 rooms in Germany, Bonaire, Spain and the Netherlands.Tweet this: @HotelBlijdorp chooses @IDeaS_RevOpt RMS to boost revenue and efficiency. www.ideas.com/newsNetherlands -- IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, is pleased to announce that Van der Valk Hotels & Restaurants has chosen IDeaS Revenue Management System (RMS) to optimise revenue performance and improve efficiency at nineteen additional hotels. With over thirty Van der Valk properties already using IDeaS' solutions, the agreement expands the number of rooms in the Netherland's biggest hospitality chain to over 5,500 priced through IDeaS. The nineteen hotels covered in the new agreement had been using BookingSuite as their pricing system--but news of its imminent closure prompted a search for alternative, more robust solutions. "BookingSuite's pending withdrawal helped us focus on the need to invest in a more powerful analytics system," said Christina Hobbel, commercial manager at Van der Valk International. "After conducting an extensive market review, we're confident IDeaS RMS will bring us closer to total revenue management and will take our demand forecasting and pricing decisions to much higher levels." The family-run Van der Valk business encourages management teams of its various hotels to regularly exchange thoughts. Even though another RMS provider is already installed in some Valk properties, it was at these meetings that Christina Hobbel regularly heard of the advantages the IDeaS platform and services had delivered for her colleagues. "Some features that caught our eye were the yielding on total business mix, inventory controls and length-of-stay restrictions--that's something we've wanted for a while," Hobbel said. "Besides the functionality, we also appreciated how easy it would be to implement and use the system along with the quality of training and customer support on offer." Van der Valk's hotels attract a mix of leisure and business guests who enjoy the presence of onsite restaurants, casinos, conference rooms and cinemas--areas the company has identified for efficiency gains. "We try to provide a total package so our guests have no need to leave their hotel," added Hobbel. "Implementing IDeaS RMS frees our front office staff fromworrying about revenue--instead they'll be able to make our guest experience even better and upsell products and services when necessary." Powered by SAS, with nearly three decades of innovation in hospitality technology, IDeaS remains the global leader in revenue management and continues to provide solutions that equip clients with a clear view of their data, giving them greater control over their business performance. "We are delighted that Van der Valk Hotels & Restaurants has decided to expand our partnership into new hotels," said Fabian Specht, EMEA managing director for IDeaS. Kirsten Lang at KL Consulting, IDeaS' partner in the BENELUX region responsible for implementation added, "I look forward to working on this project--implementing IDeaS RMS is a key step in their future growth and will help drive better business decisions, enhance the guest experience and optimise revenues."About Van der Valk Hotels & RestaurantsVan der Valk is a Dutch international hospitality chain run by the Van der Valk family.Started in 1862 with cafe de Gouden Leeuw in Voorschoten, the company has now grown into the country's largest hospitality chain, with more than 68 locations in the Netherlands, Germany, Spain and the Caribbean.For more information, visit www.valk.com.
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IDeaS Breaks the Rules with New Superior Agile Pricing Approach

IDeaS 12 June 2018
Solving this complexity, IDeaS Revenue Solutions has taken revenue strategy to a new level with the introduction of Agile Rates--a fundamental change in pricing strategy designed to incorporate flexibility and simplicity into a hotel's revenue productivity engine. Available on the hospitality industry's most widely-adopted revenue technology, IDeaS G3 Revenue Management System (RMS), Agile Rates provides the ability to price and distribute key linked or independent products for the wider market or specific guest micro-segments."Pricing products independently is not a new concept, but revenue leaders have been forced into rigid pricing structures and rules-based tactics," said IDeaS' Chief Operating Officer Sanjay Nagalia. "Agile Rates breaks free from those limitations, allowing hotels to manage their business as needed, using multi-product optimization to jointly maximize both independent and linked products." Powered by the world's most sophisticated AI capabilities, Agile Rates provides IDeaS G3 RMS with superior visibility into a hotel's rate strategy--understanding the relationships between products--which results in dramatically smarter pricing decisions and ultimately greater revenues.This technology, as part of IDeaS' Ideal Pricing capabilities, offers hospitality organizations the ultimate in flexibility to personalize rate plans such as loyalty, advance purchase or other packages to enhance the guest shopping experience. Agile Rates empowers hoteliers to affect pricing strategy through multiple dimensions of demand, guest behavior and product attributes to build the most relevant and unique price and product for the guest."Our commitment to innovation and elevating what's possible for our clients is what drove the inception of Agile Rates," continued Nagalia. "The industry is shifting away from pricing products in isolation based on a set of manually-applied parameters or fixed discounts. They seek truly adaptive machine-learning powering a holistic optimization of their entire business through flexible cloud technology, and IDeaS Agile Rates delivers that."Visit IDeaS Live at HITEC 2018Visitors to HITEC are encouraged to stop by the IDeaS booth (1704) for a live demonstration of pricing and revenue control with Agile Rates. At HITEC, IDeaS will provide information on voice-integration capabilities, new resort functionalities such as per-person pricing and the innovative meetings & events tool, Smart Space by IDeaS.Attendees at the co-located Revenue Optimization Conference (ROC) can find IDeaS at the George R. Brown Convention Center (1001 Avenida De Las Americas, Houston, TX).Discover more about IDeaS Agile Rates in the Hotel Pricing, Reinvented video.
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HSMAI Recognises Tech Innovation of Smart Space by IDeaS

IDeaS 16 May 2018
HSMAI Region Europe Awards recognises Smart Space by IDeaSIndustry's leading solution helps hoteliers make informed decisions about M&E businessLONDON -- Smart Space by IDeaS was honoured by HSMAI, the world's leading hospitality sales and marketing association, for its innovative role in allowing hoteliers to analyse the trends and performance of their meetings and events (M&E) space. April's HSMAI Europe's Best Tech Innovator of the Year awards recognised Smart Space, with the judging panel acknowledging the platform's role in connecting revenue managers and event sales managers with unprecedented visibility into M&E demand. Through its unique cloud-based technology, Smart Space leverages sales and catering data to better manage M&E pricing, allowing hoteliers to enhance strategic decisions and increase revenue growth. "Smart Space by IDeaS delivers an innovative solution to a long-established industry challenge--how to maximise revenue from M&E spaces," said Fabian Specht, EMEA managing director for IDeaS. "Contrary to widespread belief, M&E does more than just sell guest rooms--for many venues, this revenue stream can contribute up to 60% of their total revenue. It's often one of the most overlooked opportunities for substantial profit generation." Historically sales, catering, marketing and revenue management often worked in silos and haven't extended the same disciplined approach to managing revenue to M&E space. Typical obstacles include a lack of easy-to-consume data and reporting from sales and catering systems--and a lack of visibility into key performance measurements for M&E. "You can ask a hotel GM what their room occupancy was the previous night, and they most likely will know the answer or where to find it. But will they know their meeting space occupancy? Or better yet, would they even be able to find that answer," said Fabian Specht. "It's very pleasing that such a prestigious industry organisation as HSMAI Europe has recognised the impact Smart Space by IDeaS is having in allowing revenue management strategies to be folded into sales and catering processes." Users from around the world are now enjoying benefits such as double-digit growth in conversion revenue of inquiries into bookings, space utilisation and revenue per attendee thanks to Smart Space by IDeaS.
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Eden Hotels & Resorts chooses IDeaS to maximise revenue for new JHotel

IDeaS 2 May 2018
Turin, Italy -- IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, is pleased to announce that Italy's Eden Hotels & Resorts has chosen IDeaS G3 Revenue Management System (IDeaS G3 RMS) to maximise its revenue growth and competitiveness.After conducting an extensive market review, the management company decided to implement IDeaS G3 RMS at the prestigious J Hotel.The hotel will not open until July 2018, but Eden Hotels & Resorts was able to proactively use IDeaS Limited Data Build functionality to enable IDeaS G3 RMS to more accurately forecast demand, set prices in the absence of historic data and enjoy results from day one of hotel operation."Throughout the selection process, we had a clear focus on finding a system that optimised profit and efficiency," said Enrico Feliciani, director of Eden Hotels & Resorts. "Once we'd completed our research, it was obvious there was clear water between IDeaS and the rest of the market.""We were really impressed by the automation capabilities and unique room class strategy of IDeaS G3 RMS," said Aizhana Zhantuarov, head of pricing and sales at Eden Hotels & Resorts. "While decisions such as price setting, restrictions and overbooking are fully automated, it also offers us the ability to manually override the system, enter real-time market data and seamlessly incorporate competitive set data and reputation data into our forecasts and strategy.""IDeaS brought to the table an industry-wide reputation for software excellence, together with support that is second-to-none. Their scientific approach to data analysis and decision making means we can forecast significantly further into the future with much more accuracy, allowing us to be more strategic in our approach," added Zhantuarov.Powered by SAS High Performance Analytics, with nearly three decades of innovation in hospitality technology, IDeaS' solutions equip clients with a clear view of their data through pricing, forecasting and optimisation strategies, giving them greater control over their business performance."We are excited to support Eden Hotels & Resorts and J-Hotel in their partnership with the advanced analytics supplied by IDeaS G3 RMS," said Fabian Specht, EMEA managing director for IDeaS. "This new relationship is part of an industry-wide trend where smaller, tech-savvy managing companies are using the best revenue technology available to compete against larger and better-known brands."
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IDeaS Expands Partnership with Preferred Hotels & Resorts to Over 100 Properties

IDeaS 30 April 2018
IDeaS Revenue Solutions (IDeaS) is proud to announce that more than 100 Preferred Hotels & Resorts properties have installed IDeaS revenue management technology. With nearly three decades of innovation in hospitality technology, IDeaS' solutions equip this group of independent hotels worldwide with a clear view of their data across more than 100 word-wide hotels with 22,000 guest rooms. Through pricing, forecasting and optimization strategies, Preferred Hotels & Resorts' properties have leveraged IDeaS for greater control over their business performance to drive improved profits and productivity.In 2018, Preferred Hotels & Resorts is celebrating 50 years of providing travelers with unique, luxury independent hotel experiences. Select hotels within the brand's global portfolio utilize IDeaS' advanced analytics to confidently book the right room for the right guest at the right price at all times, enhancing their revenue performance. Properties within the Preferred brand also rely on IDeaS' powerful approach to pricing and inventory control by room class and length of stay, managing the tactical duties and allowing users to be more strategic."For over 10 years, IDeaS has been an integral member of the Preferred Hotels & Resorts Alliance Partner program," said Michael Osgood, vice president, Alliance Partnerships for Preferred Hotels & Resorts. "IDeaS has played a key role in the technology transformation of our properties, and we look forward to the continued expansion of our partnership.""We value our growing partnership with Preferred Hotels & Resorts and are honored to be the only revenue management provider within their alliance program," said Jane Stampe, managing director of the Americas for IDeaS. "All of us at IDeaS congratulate Preferred Hotels & Resorts for its successful 50-year anniversary as a leader within the hospitality industry. The trusted partnership that we have with the Preferred team invaluable. We are excited to continually delight the member hotels with improved profitability."In addition to increased revenue management opportunities for Preferred Hotels & Resorts, IDeaS also offers the assistance to better align its properties' people, processes and technology with IDeaS Advisory Services to ensure that everyone within the team is focused on revenue performance and has the tools to succeed. IDeaS Advisory Services employs a proven, three-phase process for smoothly moving clients from assessment, process optimization and coaching through permanently embedding revenue centricity into every individual action taken and collective decision made."We look forward to an enduring partnership and continued success in the future," added Stampe.About IDeaSWith more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 124 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures-from single entities to world-renowned estates-by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities-not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com. About Preferred Hotels & ResortsPreferred Hotels & Resorts is the world's largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer Hotel Rewards program, Preferred Residences, Preferred Family, Preferred Pride, and Preferred Golf offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
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Milan Apartment Rental chooses IDeaS to maximise revenue

IDeaS 11 April 2018
LONDON -- IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, is pleased to announce that Milan Apartment Rental has chosen IDeaS G3 Revenue Management System (G3 RMS), the industry's most widely used revenue management solution, to maximise revenue growth and boost competitiveness.Milan Apartment Rental is an independently-run company which manages 28 serviced apartments next to Milan's main railway station Centrale and several more apartments in various other central locations in Milan --the majority of which are short-stay or corporate accommodation. With demand fluctuating between weekdays and weekends, the owner knew that to maximise revenue, they needed to identify demand structures."IDeaS G3 RMS is the only system that can forecast and strategise demand for separate room types independently," said Alessandro Wilcke, owner of Milan Apartment Rental. "The G3 RMS room class functionality allows me to automatically set prices for the different room types many months ahead--previously, I was doing this manually and working only days in advance."Alessandro's previous career as a manager for a Fortune 500 company gave him the opportunity to get to know SAS analytics software at an enterprise level, and he knew using analytical software in the hospitality sector was the key to driving growth for his fledgling business. After a review of the suppliers and each of their pricing structures, Alessandro selected IDeaS G3 RMS as the best system--both in terms of functionality and affordability--for an independent operator such as himself."The automation of demand forecasting and pricing will revolutionise how we operate," he said. "Not only do we expect revenue to rise, but we will also have more free time to make the business more competitive. Strategically, this levels out the playing field and allows Milan Apartment Rental to compete with larger and better-known rivals in the centre of Milan that have more resources at their disposal. IDeaS G3 RMS is my secret weapon."Powered by advanced analytics, and with nearly three decades of innovation in hospitality technology, IDeaS' solutions equip clients with a clear view of their data through pricing, forecasting and optimisation strategies, giving them greater control over their business performance."We are delighted that Milan Apartment Rental has chosen IDeaS G3 RMS to ensure it has a competitive advantage over its rivals," said Fabian Specht, EMEA managing director for IDeaS. "The solution's unique room-class functionality will be a significant advantage for Alessandro and his team moving forward"."About Milan Apartment RentalMilan Apartment Rental is the brand and website of Myland s.a.s. di IIIRE S.r.l. and manages 28 apartments near Milan's main railway stations Centrale and Garibaldi with several more apartments in various other locations in Milan.www.MilanApartmentRental.it
Article by Klaus Kohlmayr

Cornell Hospitality Summit Series: Hospitality Technology Disruption

IDeaS 3 April 2018
While we are in the midst of a significant transformation, powered by technology and changing consumer behaviors, significant silos and fragmentation exist, which are limiting evolution. Watch as we dive into more detail surrounding what to expect for hoteliers in the future.How far are we from the vision of seamless intelligence where hospitality providers will not only understand the guest but also anticipate needs?Thank you to my fellow panelists for taking part in this intriguing conversation:Chris Anderson, professor, Cornell UniversityVivek Bhogaraju, director, revenue management solutions, Expedia, Inc.Pierre Boettner, founder & CEO, hospitalityPulseRJ Friedlander, founder & CEO, ReviewProBalaji Krishnamurthy, vice president, global strategy, corporate development and business intelligence, Sabre Hospitality Solutions
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Rev Up Productivity: The Rise of IoT & Voice

IDeaS 28 March 2018
A study conducted by Statista estimates over the last four years, IoT-connected devices will have grown by over 33 percent by the end of 2018 for a total of 23.1 billion devices connected worldwide. And over the next four years that number is forecasted to nearly double and total over 42.6 billion by 2022. That would mean there will be over five connected devices for every human, and that average number gets much higher considering only half of the world's population has readily available internet access.Technology continues to push the boundaries of what is possible, and as a result, more and more of it becomes a fixture in our daily lives. Four years is a short period of time for an install base to nearly double in size. It's why machine-to-machine communication will continue to exponentially grow, leading to more opportunities for efficiency in every industry.IoT is Checking InTravel and hospitality, specifically, are working on many different approaches to take advantage of this technology spike. Not only do hotels need to think about how they can invest in technology to elevate the guest experience, but they must also be cognizant of the need for seamless connection of guest devices to their technology. Most of the technology a guest uses will be brought into the hotel by the guest, not supplied by the hotel. So, the end goal for hotels needs to be ease of use, speed of access and monetization of the guest's digital journey from their own devices.This has already manifested with tailored booking experiences, voice-controlled, in-room assistants, property-specific mobile apps and chatbot concierge services appearing at hotels, but technology also needs to enable efficiency on the business side as well as the consumer side. With better technology comes improved productivity and more hoteliers overseeing multiple properties, working remotely and automating mundane tasks to create more time for strategic activity. This means less time at a desk or a single property and more time on the go.When it comes to revenue technology in the hospitality industry, the goal is still ease of use and speed of access, but more importantly, it is also the ease of access to vast amounts of consumable data. This makes revenue technology ripe for interfacing with IoT devices to effortlessly access more data insights.Powerful revenue management solutions (RMS) bring together multiple sources of market data and layer that on top of hotel-specific data like actuals, forecasts and budgets. When your technology stack is seamlessly integrated, your RMS pulls data from multiple systems and builds a strategy it pushes back out to those systems. That in itself is impressive, but now imagine you have all that connected power in the palm of your hand or at the command of your voice.Of course, there isn't even a need to imagine because this "science fiction" has become the new reality. We've seen mobile phones' primary function change drastically over the last ten years. How often do you use your smartphone to make an actual phone call?Revenue technology is following the evolution of the mobile phone. What once was just a rate-setting and forecasting tool is now the convergence of all data insights you need to influence revenue productivity, whether at your desk, on the road or at home. An RMS visualizes thousands of data points, and an RMS mobile app or voice-enabled assistant, like Amazon's Alexa, make access to that data simple, convenient and possible from anywhere with an internet connection.Software development has always had to consider the user experience. You have limited real estate on a computer monitor or mobile phone screen to provide the right features or capabilities to a user. Friendly user interfaces (UI) have become requisite for optimal adoption and a quick return on investment. However, when the work environment becomes the backseat of a taxi, the lounge at an airport or kitchen counter while preparing dinner, how do you optimize the UI? Hotel technology in today's world must challenge the status quo and think outside the box, or rather, the computer screen.The New UI is No UIAs hotels adopt cloud technology and bring their systems and data together into one autonomous platform, the challenge becomes accessing the right data at the exact moment of need. Natural-language processing, like the technology behind Alexa or Google Assistant, make that possible. Voice search or voice commands have proliferated since the advent of Siri on Apple's iOS, and Amazon, Google and others have only expanded that reach with smart-speaker devices.For revenue management technology, the opportunities are limitless. Owners and general managers no longer need logins to a system they access once a month, nor do they need to be trained on how to view hotel performance within the software. Now, they can communicate with the voice-controlled assistant sitting on their desk and never have to remember a rarely used password again.Even internal meetings become more efficient and productive. Hotels no longer need to run standard reports for standing meetings every day. They can literally ask their technology to recite that information to them at each meeting. Now, a voice-enabled system can save employees time and resources while still providing key performance metrics whenever called upon. It's your personalized on-command data assistant with immediate access to historical, future and market data.Because an RMS typically stores hotel performance data that can be compared against the last year, forecast and budget, it also provides unparalleled insight for financial stakeholders like controllers and finance officers. They no longer need to seek out someone with RMS access or learn to generate a report themselves. Simple voice commands allow them to obtain the comparative data they need to assess performance in real time.Of course, revenue strategy leaders stand to benefit as much as anyone else. Not only does this technology make them more efficient in their responsibilities, but it empowers their colleagues and departments to access the data they need, when they need it. It helps promote revenue awareness across an organization by the simple fact that the information is so easily accessible.Ideal Technology Promotes Ideal BehaviorAutomated revenue technology paired with a voice-enabled interface may modify the rules for user experience design, but it totally changes the game for hotel revenue strategy. Security and user configurations allow administrative users to enable the appropriate data-access permissions for each persona that then applies to any device. Data that once had limited access can now be made available to all appropriate teams and roles without having to train and educate each individual user because they will interface through technology already used in their daily lives.Human interaction with technology is evolving as fast as the technology itself. A hotel's path to success will involve investing in the right innovative technology that enables both an enhanced experience for their guests and their employees. This means, as we become more mobile and more connected, we need tools that take us to the next inevitable step in this technological journey.Everyone has moments of genuine shock, and even uncertainty, when they experience new technology. Remember the disruption of the MP3 player in the late '90s--or Tickle Me Elmo? Who saw that coming? Thankfully, voice-enabled technology is less about shock and more about "where has this natural extension of my revenue strategy been all my life?". Now is the time to start thinking about how the latest sci-fi tech breakthrough can realistically make your revenue strategy even more productive and profitable.Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com
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Independent hotel, The Durham, elevates revenue strategy with IDeaS' Continuous Pricing

IDeaS 22 March 2018
MINNEAPOLIS -- In July of 2015, The Durham Hotel opened its doors for the first time as an independent hotel property; its historic building previously operated as a local bank for decades. Being in the heart of downtown Durham, NC--amidst a revitalization, increase in market hotel inventory and pricing instability in the market--The Durham Hotel saw the opportunity to change from a manual pricing system to an automated revenue management solution, continuing their efforts to maximize overall revenue opportunities.IDeaS Revenue Solutions (IDeaS), the leading provider of revenue management software solutions and advisory services, was an easy choice for The Durham Hotel. Using continuous pricing--one of the flexible pricing options offered by IDeaS' Ideal Pricing, group recommendations and SAS High Performance Analytics, the hotel knew they found the provider proven to live up to their expectations."We knew that to rise above the competition, The Durham would need to stay on top of the technology," said Craig Shipley, director of sales for The Durham Hotel. "While searching for a company with a robust system, we discovered there was no other provider better than IDeaS."The Durham Hotel is a unique, locally owned and operated hotel with 53 guest rooms and a value-centric philosophy. Personalized touches are provided to make any stay delightful, such as locally handmade blankets by Raleigh Denim, Burt's Bees in-room gifts, classic continental breakfast and complimentary connectivity. Being familiar with IDeaS' solutions and understanding its competitive advantages, The Durham decided it was time to implement IDeaS G3 Revenue Management System (RMS) to enhance their revenue strategy in a constantly changing market."The landscape and competitiveness in downtown Durham has continued to change, and we wanted to evolve with it," added Shipley. "IDeaS G3 RMS is the best system out there. It has everything we were looking for to help us gain competitive advantage within the market.""We appreciate The Durham Hotel's unique qualities of guest personalization and sense of community," said Jane Stampe, managing director at IDeaS. "IDeaS is confident in our advanced analytics and that The Durham Hotel's key performance indicators will offer a clear view into their most important information." About The Durham HotelOnce the Home Savings & Loans Bank headquarters, is now a mid-century modern, 53 room boutique hotel in the heart of downtown. The Durham is a vibrant destination, inspired by the spirit of its namesake city, and built to serve its community. Locally owned and operated, The Durham is instilled with the energy of its surroundings and is a cultural hub for the vibrant and engaging downtown scene.As is evident with its naming, The Durham is a true community amenity and has forged collaborations with many local businesses including custom made blankets by Raleigh Denim, music programming by Durham-based Merge Records, coffee by Counter Culture, Escazu Artisan Chocolates, and minibars stocked with snacks from around North Carolina and overseen by NC Made.James Beard Award-winning chef Andrea Reusing offers refined menus at the hotel's bar and restaurant that revive American melting pot and hotel classics, casting them in a modern context. The rooftop and lounge overlooks the city, providing a scenic backdrop for guests to enjoy cocktails and selections from the raw bar while making meaningful connections.The Durham pairs value with truly gracious service within a community landmark creating an authentic experience for all to enjoy. To book your stay at The Durham, visit www.thedurham.com.About IDeaS With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 124 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures--from single entities to world-renowned estates--by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities--not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
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IDeaS Integrates Voice Control with Revenue Management Technology for Ultimate Productivity

IDeaS 7 March 2018
BERLIN -- Voice interaction and smart speakers are shifting the paradigm on how people interact with their technology at home, and many businesses are scrambling to adopt this same technology in the workplace to drive efficiency and productivity. A key challenge in the adoption of voice technology is the integration with existing legacy platforms and tools.IDeaS Revenue Solutions has broken this barrier for hotels with the unveiling of the first voice-based interface designed for a revenue management platform. IDeaS G3 Revenue Management System (IDeaS G3 RMS), the most widely used solution in the industry, is now compatible with devices like Amazon's Echo and Google Home, in multiple languages.In the hospitality world, voice interaction will give hoteliers, at all levels, instant access to a myriad of performance data such as occupancy, room rates, competitor rates, forecasts, revenue details and more. Revenue management solutions are a critical intersection point, often storing data from a multitude of disparate systems. Voice technology now makes accessing all that data even simpler, driving more efficiencies and productivity within an organisation.IDeaS' voice interaction technology will be on display daily at ITB Berlin. All show attendees and media are invited to come to Hall 8.1, Booth 110 to see the integration with IDeaS G3 RMS in action."Our goal is simple: to continually push the innovation boundaries to enable hotels' success, whether it be deep machine learning, artificial intelligence or voice-enabled interaction. Hotels rely on us to provide the most accurate and insightful data to drive optimal revenue strategy," said IDeaS' founder and chief scientist, Dr. Ravi Mehrotra. "IDeaS pioneered revenue management as we know it today, and we continually evolve to reflect our newest innovations that help clients achieve success."About IDeaS G3 RMS Voice InteractionIDeaS G3 RMS voice-interaction technology will allow all business stakeholders to access real-time data and performance metrics through smart speaker devices. The interface will be accessible anywhere a user has the appropriate technology and internet access, whether at the office, from home or even while travelling.
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IDeaS and protel Expand Partnership to Cloud Enable the Hotel Technology Stack

IDeaS 1 March 2018
MINNEAPOLIS -- Cloud technology and next-level integrations are accelerating the hospitality industry's ability to access, store and leverage data across multiple systems. Since 2005, IDeaS Revenue Solutions, the leading provider of revenue management solutions (RMS) and advisory services, and protel hotelsoftware GmbH, innovative provider of on-site and cloud-based advanced property management systems (PMS), have jointly enabled hotels to drive efficiency and productivity through the integration of powerful solutions. This latest advancement provides a single integration to seamlessly connect between any of the best-of-breed-solutions offered by protel.I/O and IDeaS advanced RMS.Available now, protel's existing 14,000 hotel customers will be able to have direct, two-way access to IDeaS G3 RMS. This newly enhanced integration gives hotels ultimate flexibility to harness data insights and deliver next generation revenue strategy and optimize hotel profitability."Each platform delivers value to our business," said Thomas Behrendt, managing director, SI-SUITES, Stuttgart. "But seamlessly combining the power of IDeaS and protel allows us to elevate our guest and revenue strategies and enhance our performance across our estate."This partnership empowers hotels to break free from disparate systems operating in isolation to unite these valuable data sources. IDeaS and protel enable hotels with an autonomous technology platform flexible enough for the unique business needs of each hotel property. With protel.I/O hotels can scale at speed and build a 360 degree view of their business strategy that can then be deployed through IDeaS advanced RMS."In IDeaS, we have found a technology partner that is fully aligned with our primary objective of providing a robust, cloud-based and vendor-neutral platform. Here at protel, we are providing hotels the ability to create a technology stack with the very best solutions to improve operational efficiency and revenue productivity. This collaboration does just that, while preparing for the next generation of innovation in the industry" said Pete Simpson, SVP of global business technology at protel."Over the last thirteen years our partnership with protel has delivered meaningful and successful results to many mutual clients." added Sanjay Nagalia, COO at IDeaS. "As protel continues to be a driving force in the advancement of cloud-based property management solutions we are committed to delivering the very best analytically-driven revenue technology to support that vision of a unified technology platform." Tweet: @IDeaS_RevOpt & @protel have expanded their partnership to empower hotels to break free from disparate systems operating in isolation to unite valuable data sources. https://ideas.com/newsABOUT PROTEL protel offers technology and service solutions for the hospitality industry. It's hospitality platform, protel.I/O provides a collaborative, vendor-neutral framework as home and marketplace for the future of hospitality technology. Its advanced PMS offering includes an entirely cloud-based solution, an installed on-site solution, and scalable hybrid solutions tailored to the specific needs of the client, from small independents to multinational hotel chains.Founded in 1994, protel hotelsoftware GmbH operates under the leadership of managing partners Ingo Dignas and Manfred Osthues. With headquarters located in Dortmund, Germany, branch offices in Berlin, Vienna, Austria, and Atlanta, USA, plus a dense network of partner companies working in close cooperation, protel enjoys a worldwide presence. In over 93 countries, 14,000 hotels and hotel management schools attest to protel's high-level expertise and reliability, a third of them using protel cloud solutions.Further information: www.protel.netABOUT IDEASWith more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 124 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures-from single entities to world-renowned estates-by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities-not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
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IDeaS Revenue Solutions Provides Superior Revenue Strategy Data for The Newport Harbor Hotel & Marina

IDeaS 22 February 2018
Tweet this: @IDeaS_RevOpt provides superior revenue strategy data for @Newport_Hotel. www.ideas.com/news #revenuestrategyMINNEAPOLIS -- With nearly 50 properties in their portfolio, both independent and branded hotels, the Shaner Group made a necessary choice for their Newport Harbor Hotel & Marina to advance their revenue strategy from a manual structure to an automated system.After looking at multiple solution providers, The Newport Harbor Hotel selected IDeaS Revenue Solutions (IDeaS), the leading provider of revenue management software solutions and advisory services, to improve pricing decisions and overall revenue strategy. "We found our choice to be rather clear, as all of our Hilton branded properties within our portfolio are working with IDeaS, and have experienced great results" said Geoffrey Field, vice president of revenue management, with The Newport Harbor Hotel. "Knowing many of our other properties were successfully running under IDeaS made us confident in our decision."Overlooking Newport Harbor with dining, live music and proximity to cultural attractions, it is no wonder why The Newport Harbor Hotel is named one of Newport's best locations for sightseeing. Being a busy area of Newport, The Newport Harbor Hotel required a comprehensive revenue management system with forward-looking data to assist with decision-making and enhancing their revenue strategy.The Newport Harbor Hotel has begun implementation of IDeaS G3 Revenue Management System (IDeaS G3 RMS) to manage and develop pricing for their 133 guest rooms. "We had a need for a more comprehensive revenue management system that was able to provide us with the most accurate data," added Geoffrey. "Our whole team is excited to utilize the clean and organized data available in the IDeaS G3 dashboard.""The Newport Harbor's management company, Shaner Hotel Group, has allowed IDeaS to better manage room availability and pricing to maximize each hotel's revenue and profitability," said Jane Stampe, managing director at IDeaS. "We are excited to have one of their independent hotels, The Newport Harbor Hotel, join the IDeaS family."About Shaner Hotel GroupShaner Hotel Group is one of the foremost owner-operator companies in the hospitality industry with more than 50 hotel properties owned and managed across the U.S., Europe and the Bahamas.New properties are constantly evaluated as the Shaner Hotel Group continues a conservative, yet opportunistic approach to growth. Shaner is an approved management company and franchisee of Marriott International, Inc., Hilton Hotels Corporation, Intercontinental Hotels Group and Choice Hotels. For more information about the company and its divisions visit www.shanercorp.com.About IDeaS With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 124 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures-from single entities to world-renowned estates-by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities-not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
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New study finds hoteliers fear robot-run future, believe Artificial Intelligence is key to guest personalisation

IDeaS 20 February 2018
London, UK -- A white paper by SiteMinder and IDeaS Revenue Solutions has found that while hoteliers fear a future where their properties are run by robots, they believe artificial intelligence (AI) may be the key to delivering a highly-personalised guest experience.The finding was made at a thought leader breakfast held during World Travel Market London in November and during a December webinar, where leading hoteliers conceded that although robots could never replace genuine hospitality, they can decipher big data to learn about guests faster than humans.Monica Or, Consultant at Star Quality Hospitality Consultancy and the facilitator of both events, says one reason for the sentiment is the recognition that hotel guest preferences have become more sophisticated over the last 25 years with the growing accessibility of digital technology."Hoteliers desperately need to get on board with the technological advances that we all, as consumers, are seeing and experiencing on the day-to-day. Guests today are more tech savvy, so what they have in their homes they now expect in the hotels where they stay," says Ms Or.Hoteliers suggested AI could best enhance the guest experience through tailored pricing during the booking process, voice and face recognition upon arrival and 24/7 customer service during the stay. According to participants of the study, the future of hospitality should be one that combines technology with human touch to create an enjoyable but authentic experience.The unexpected challenge found, was that many hoteliers continue to overlook the fundamental importance of integrating their systems to gain the insight they need into their guest data."Hotels have a wealth of guest intelligence at their disposal. They have the opportunity to understand and analyse every point of the guest experience - and to make more innovative, more informed decisions - but they need information to flow seamlessly through their systems in order to make it work," says Ruairi Conroy, Managing Director - EMEA at SiteMinder."There is a clearly identifiable trend within the hospitality sector of leveraging technology to maximise both performance and the guest experience," said Fabian Specht, EMEA managing director at IDeaS. "While inevitably there will be IT challenges that will need to be addressed, Artificial Intelligence will play an ever-increasing role in delivering bespoke services to guests - just as it does in other consumer-facing industries."
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Destination hotel in South Africa chooses IDeaS for dynamic pricing capabilities

IDeaS 1 February 2018
LONDON -- IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, is pleased to announce a partnership with one of South Africa's best-known destination hotels, the Spier hotel, which has selected flagship IDeaS Revenue Management System (IDeaS RMS) to streamline their business.Situated in the Cape Winelands on a historic wine farm, the 155-room Spier Hotel has become increasingly popular with both conferencing clients and leisure visitors wanting to experience the beauty of the South African winelands while still enjoying four-star surroundings."Together with variations in seasonal demand and diverse set of guests, the hotel is often presented with revenue management and forecasting challenges." said Joep Schoof, general manager at Spier Hotel. "The key task is being able to fit the optimal strategic business mix into that high demand period but still remain profitable during the winter period.""As we enter 2018, the pace of change in the marketplace is accelerating, and IDeaS RMS will help us go to the market quicker with informed decisions by allowing us to be more adaptable and flexible. Our sales team is looking forward to using the Group Evaluation Module guaranteeing our clients that the rate offered is our best price thereby strengthen relationships with their clients."Powered by advanced analytics and with nearly three decades of innovation in hospitality technology, IDeaS' solutions equip clients with a clear view of their data through pricing, forecasting and optimisation strategies, giving them greater control over their business performance."We are delighted to be involved in such an important time in Spier Hotel's long and proud history," said Fabian Specht, EMEA managing director for IDeaS. "Their decision to move to a dynamic pricing model is commendable and will certainly give them a competitive advantage in their market. We at IDeaS offer a complete, holistic revenue optimisation service to hotels of all sizes across the globe who see the value in taking a more sophisticated approach to revenue management."About SpierEstablished in 1692, Spier is one of South Africa's oldest wine farms. Today the farm has a modern, conscious energy. Focused on art and good farming, Spier is about farm-to-table food and award-winning wines. Spier's people are committed to living and working in ways that bring positive change to our environment and community. The Spier Hotel and conference team invite you to do good business in an inspiring atmosphere.
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IDeaS Announces 2017 Cornell Revenue Management Scholarship Recipients

IDeaS 22 January 2018
MINNEAPOLIS -- IDeaS Revenue Solutions, a leading provider of revenue management software solutions and advisory services, today announced the 2017 IDeaS Cornell Management Scholarship winners. Offered in partnership with the Cornell University School of Hotel Administration within the Cornell SC Johnson College of Business, the scholarship presents hospitality professionals with the opportunity to earn online certificates developed by senior Cornell faculty leaders.Currently celebrating its ninth year, the scholarship program fosters professional development in the field of revenue management around the world, with this year's recipients representing seven countries and seven different hotel organizations."IDeaS is proud to help these outstanding individuals across the globe strengthen their revenue management and strategic leadership skills," said Mike Chuma, vice president of product strategy and marketing for IDeaS. "Our partnership with the hospitality program at Cornell University bridges business and academia to help advance the industry at a time of incredible change."Winners of the 2017 IDeaS Cornell Scholarship include:Certificate in Strategic Hospitality LeadershipGerald Quadros, Executive Head Chef, The Lensbury Hotel, United KingdomLiana Nel, Executive Housekeeper, Hilton Durban, South AfricaFransiska Katrin Widodo, Event Manager, Melia Bali Indonesia, IndonesiaMaria Lucia Hernandez, Online Marketing Manager, IBEROSTAR Hotels & Resorts, United StatesCertificate in Advanced Hospitality Revenue Management: Pricing and Demand StrategiesAndrew Ka Chun Lee, Revenue Manager, Oaks Hotel & Resorts, AustraliaTeodora Nuta, Reservations and Revenue Manager, Continental Hotels, RomaniaMudra Rajaram Joshi, Cluster Revenue Executive - Revenue Analysis and Business Evaluation, Jumeirah Group/Jumeirah Hotels & Resorts, United Arab Emirates"Revenue management has evolved to such an exciting field requiring strategic knowledge in a digital marketplace, with Cornell University at the forefront of this revolution," said Andrew Ka Chun Lee, scholarship recipient. "I am very grateful to IDeaS and the University for this opportunity to study at such a prestigious institution, which will take my organization and career to the next level.""Winning this scholarship will help me acquire more revenue management knowledge and provide the means to follow my long-term goal of being promoted to Director of Commercial Strategy," added Teodora Nuta, scholarship recipient. "As a self-taught revenue manager, winning the scholarship is a great opportunity to add structure to the knowledge I've acquired over the years, and it is a great honor to study at a world-recognized university."For more information on the program or to apply for future scholarships, visit http://ideas.com/about/scholarship/.About the School of Hotel AdministrationThe School of Hotel Administration, at the Cornell SC Johnson College of Business, is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. The school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the School of Hotel Administration is recognized as the world leader in its field. For more information, visit sha.cornell.edu.About IDeaS With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports more than 10,000 clients in 124 countries, and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures - from single entities to world-renowned estates - by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities - not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
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The Belvedere Hotel Trusts IDeaS' Advanced Technology to Optimize Revenue Strategy, Increase ADR

IDeaS 16 January 2018
Step into the 1920s at this art-deco styled, independent property in New York City - The Belvedere Hotel. This non-traditional boutique hotel, accommodating an impressive 355 guestrooms, is within a block and a half of Times Square, yet offers guests a quiet residential feel. The Belvedere sought to upgrade its revenue strategy solution in order to keep up with their fast-paced competitive market.With a majority of double occupancy rooms, IDeaS G3 Revenue Management System (IDeaS G3 RMS), built on powerful SAS analytics, allows The Belvedere Hotel to manage rates more effectively by room type, a need their previous technology couldn't accomplish. "We were pleasantly surprised with how the system quickly reacts to demand by room type, driving the price and getting the bookings with IDeaS' automated decisions. We're now able to respond to that demand with a solution that gives us confidence in its pricing and inventory controls," explained Michael Link, general manager of The Belvedere.Using continuous pricing - one of the flexible pricing options offered by IDeaS' Ideal Pricing - The Belvedere Hotel has experienced a notable increase in ADR since implementation. Continuous pricing, together with IDeaS' powerful overbooking and Last Room Value controls, provides an analytical, ongoing optimization of business that drives optimal revenue. With this property in close proximity to high-demand attractions like Times Square, the ability to account for special events - whereby the system automatically adapts to the demand and produces rates accordingly - The Belvedere Hotel has experienced significant improvements in key performance indicators.The Belvedere Hotel is leveraging IDeaS G3 RMS' powerful group displacement feature, which is an important part of the hotel's overall revenue strategy. "Our hotel is getting better direction on quoting group prices with the group pricing tool from IDeaS. The system is helping us better understand the pricing strategy and has already boosted our numbers in group sales," said Link."The Belvedere Hotel is a shining example of how hotels today can't stand still and need to constantly evaluate their competitive environment, revenue strategy and technology platforms. By recognizing early what changes needed to be made and taking action quickly, The Belvedere Hotel is now seeing great performance improvements. IDeaS is pleased to be the revenue strategy partner with such a thriving New York City independent hotel," said Jane Stampe, managing director at IDeaS."We are already seeing rate increases over last year, and we really owe that success to IDeaS. When you're able to trust the system and let it run its course, we have been amazed with the successful decisions," said Link. "We have trust and confidence with IDeaS' technology and believe we are going to see a lot more success throughout this partnership."About The Belvedere HotelThe Belvedere Hotel in New York City is a premier lodging destination for travelers around the world. Located on West 48th Street in the midst of the city's theater district, The Belvedere Hotel is marked by elegantly appointed interiors, stunning architectural characteristics that are reminiscent of 1920s Art Deco design, and unparalleled service. Whether you're visiting The Belvedere Hotel for business or pleasure, you'll find that the conveniently located Midtown Manhattan hotel offers the sophistication of an urban oasis and the modern comforts of home. For more information, visit www.belvederehotelnyc.com.About IDeaS With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 111 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures - from single entities to world-renowned estates - by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities - not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
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IDeaS Revenue Solutions and Springer-Miller Systems Expand Strategic Partnership

IDeaS 10 January 2018
MINNEAPOLIS -- Through an integration announced from IDeaS Revenue Solutions and Springer-Miller Systems, hotels and resorts will now be able to analytically optimize room type pricing - utilizing the transaction-level data provided by Springer-Miller's SMS|Host Property Management System to inform IDeaS G3 Revenue Management System (IDeaS G3 RMS).Built on a relationship of nearly 20 years, this expanded partnership gives hotels and resorts access to the most granular level of data to support automated forecasting, pricing and inventory controls only achieved with IDeaS G3 RMS, the most widely adopted revenue management technology in the industry."Hoteliers must provide a more personalized level of pricing to today's discerning guests," said Sanjay Nagalia, chief operating officer for IDeaS. "Today's integration with Springer-Miller will allow those with a high mix of room types, like resorts, the ability to price based on guest demand for individual room types in order to move away from traditional static offsets for room types that do not account for demand. This integration will equip IDeaS and Springer-Miller clients with more powerful pricing and forecasting capabilities for a more confident revenue strategy."The integration with Springer-Miller will allow revenue managers to influence, forecast and price both group and transient business at a more optimal level. Customers of both platforms will benefit from a standardized interface supported by IDeaS and Springer-Miller. The integration is expected to be available to joint customers in early 2018."Resort properties are constantly focused on delivering an exceptional guest experience, but they've been limited in how they manage inventory and forecasting," said Robert Selwah, president of Springer-Miller Systems. "By integrating with IDeaS G3 RMS, our clients can eliminate manual revenue management processes, especially for booking multiple room types, to ensure that each guest stays in the right room at the ideal price."Learn more about IDeaS technology integrations here.Tweet this: #RevenueManagement leader @IDeaS_RevOpt partners with @SpringerMiller property management system to optimize pricing across a variety of room segments www.ideas.com/about/newsAbout Springer-Miller SystemsSince it was founded in 1984 in Stowe, Vermont, Springer-Miller Systems has been an innovator of technology systems for the world's most exclusive hotels, resorts and spas. The SMS|Host Property Management System offers a complete set of fully-integrated modules enabling complex resorts to provide highly personalized guest service from front office to food & beverage to spa to the golf course and more. SMS|Host provides core PMS tools as well as Point-of-Sale, Owner Management, Online Booking and other key resort functionality. In addition, SMS|Host interfaces with leading industry systems to ensure a seamless operating environment. SMS|Host users are backed by Springer-Miller's 24/7/365 live customer support team. Springer-Miller's SpaSoft provides a dynamic spa and activities management solution used in more than 65% of the world's Forbes Five Star Spas.Visit www.springermiller.com for more information. About IDeaS With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports more than 10,000 clients in 111 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures - from single entities to world-renowned estates - by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities - not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
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TravelClick and IDeaS Expand Partnership with Advanced Integration for Hotels

IDeaS 15 December 2017
TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, and IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, have announced a powerful, seamless integration between TravelClick's iHotelier Central Reservations System (CRS), as well as Demand360, and the IDeaS G3 Revenue Management System (IDeaS G3 RMS).For the first time, users of both IDeaS G3 RMS and the iHotelier CRS can build a comprehensive revenue strategy based on the most relevant demand indicators and deploy that strategy across various channels to reach more potential guests. The iHotelier and Demand360 integrations allow IDeaS customers to drastically reduce manual operations, receive real-time updates, and optimize their pricing strategy against competitors by utilizing exclusive future-looking market data. This new integration of systems enables the efficient distribution of data-driven decisions, like pricing and inventory management, to maximize profitability for hotels."As a result of this integration, we now have the ability to manage rates based on hurdle values in our CRS, which has removed one of our last manual processes, enabling real-time yielding of rates and inventory," said Angus Blair, Director of Revenue Management, Peabody Hotel Memphis. "This enhancement further empowers our property to drive revenue per available room (RevPAR), ensuring that the ideal rate is sold at the right time through the appropriate channel.""Hotels can effortlessly deploy analytically determined pricing and inventory controls for specific room types and rate plans across their distribution networks and reach guests globally through our iHotelier CRS and Demand360 integration," added Mike Chuma, Vice President of Product Strategy, IDeaS Revenue Solutions. "As we continue to solve complex business challenges that hotels encounter, dynamic partnerships like this are paramount to ensuring that our clients have access to the latest innovations in revenue strategy technology to meet their goals.""The IDeaS G3 RMS integration enhances TravelClick's suite of solutions by providing hotels with the unique opportunity to own pricing decisions and revenue management strategies from a central location," concluded Matt Vice, Vice President of Reservations Solutions and Global Connectivity, TravelClick. "In addition, this integration allows for hurdle values to be sent at the product level. This advanced method for hotels to manage their revenue strategy with future-looking demand data is revolutionizing the hotel industry, with both TravelClick and our partner, IDeaS, leading the charge."TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company's interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on Facebook, Twitter and LinkedIn.With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 111 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing. IDeaS empowers clients to build and maintain revenue management cultures - from single entities to world-renowned estates - by focusing on a simple promise: Driving Better Revenue. IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities - not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com
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IDeaS RMS Chosen by La Mamounia to Sustain the Hotel's Market Leader Position

IDeaS 28 November 2017
MARRAKECH, MOROCCO -- IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, is pleased to announce that one of the world's premier hotels, La Mamounia, has selected IDeaS Revenue Management System (IDeaS RMS) to optimise revenue performance across its 209-room property.Regularly named as one of the world's best and most luxurious hotels, located close to Marrakech's famous bazaar, few hotels have inspired more glamorous and romantic stories than the iconic La Mamounia.Operating in an increasingly competitive market - one that experiences substantial variances in seasonal demand - La Mamounia has selected IDeaS RMS as the clear choice to ensure it can continue to grow share in such a dynamic market. "Even with the benefit of La Mamounia's brand and heritage, we can't afford to be complacent if we want to outperform our competition," said Florent Strasser, Director of Revenue, Reservations and Market Analyst at La Mamounia. "Approximately 90 percent of our trade is leisure, so accurately predicting demand and setting prices to maximise profitability has always been challenging.""Historically we've worked on demand-based pricing, but this has consistently left unanswered questions about the best way to boost performance - both in peak demand periods and the low season.""The general reporting functionality of IDeaS RMS - especially the ability to analyse both leisure and business performance - will provide a much clearer view and allow us to make strategic pricing decisions based on data-driven science. We want to be the leader in the market, so it's important that we have this data at our fingertips - not hidden deep inside a spreadsheet."Powered by advanced SAS analytics and nearly 30 years of innovation in hospitality technology, IDeaS' solutions equip clients with a clear view of their data through pricing, forecasting and optimisation strategies, giving them greater control over their business performance."There are very few hotels in the world that have the level of prestige and grandeur as La Mamounia, the grande dame of Marrakech," said Fabian Specht, EMEA managing director for IDeaS. "We're delighted they've chosen IDeaS RMS to ensure better business decisions, enhance the guest experience and optimise revenue."@La_Mamounia selects @IDeaS_RevOpt as their new RMS provider to sustain #hotels leading position in the market #revenuemanagementAbout La MamouniaLa Mamounia has collected a number of international recognition and awards and is regularly named as one of the world's most luxurious hotels.Displaying Moroccan style, complete with intricate patterns and arabesques based on Berber and Arab-Andalusian architecture, the hotel is set in royal gardens, styled with Moorish opulence, with 209 rooms (including 71 suites), gardens, a spa with hammams (Moroccan traditional baths), and three Riads.Since its opening in the 1920s, La Mamounia has hosted a range of politicians and Hollywood stars including Winston Churchill, Franklin D. Roosevelt, Marlene Dietrich and Charlie Chaplin - and Alfred Hitchcock used the hotel as the backdrop for his 1956 version of 'The Man Who Knew Too Much'.About IDeaSWith more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 111 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures-from single entities to world-renowned estates-by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities-not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
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IDeaS G3 RMS Gives New Revenue Opportunity to Resorts and Hotels with Component Room Optimization - an Industry First

IDeaS 14 November 2017
MINNEAPOLIS -- Though ubiquitous in resorts and hotels today, component rooms and flexible inventory are a tricky business for revenue managers. These unique rooms have traditionally required manual pricing and constant oversight - and are often undersold because of their complexity compared to standard rooms.To help hoteliers maximize profit potential, IDeaS Revenue Solutions has added a new capability to IDeaS G3 Revenue Management System (IDeaS G3 RMS), the industry's most widely used revenue management solution. Powered by SAS analytics, this new IDeaS G3 RMS feature allows revenue managers to optimize all combinations of room types and build a revenue strategy specifically for flexible inventory - all based on guest demand and price sensitivity.IDeaS G3 RMS is now the only cloud-based revenue management tool that automates component room price optimization. Combined with sophisticated pricing and inventory control decisions, powerful forecasting and interactive reporting dashboards, component room pricing showcases IDeaS' commitment to solving the unique and complex business challenges facing hotels and resorts."Resorts and hotels are threatened every day by new entrants into an already competitive arena. Component rooms, or virtual room types, allow hotels to better serve their guests through a personalized experience that meets the unique needs of each guest," said Sanjay Nagalia, chief operating officer for IDeaS. "By helping hotels understand which components of a room to sell and at what price, we enable our clients to build a revenue strategy that gives them a competitive advantage in their market and an upper hand when it comes to pricing at the room type level for both group and transient business."The new capability allows resorts and hotels with component rooms to account for larger or premium room types and optimize their business strategy based on the most relevant market data and demand indicators. With IDeaS G3 RMS, revenue managers now have the confidence to automatically price and offer fully flexible inventory in order achieve the greatest profitability and business mix for their property."This technology has enabled us to look at inventory by type or segment and actually make decisions to yield room types uniquely across different channels," said Agnelo Fernandes, senior vice president for Terranea Resort. "Terranea is very unique, with 582 keys and a mix of rooms, suites, villas, casitas & bungalows. We find ourselves diving into IDeaS for every decision, and that has helped us become a lot more efficient. IDeaS helped us understand pricing, availability and demand for each room in order to optimize profitability."Click here for more information about IDeaS G3 RMS.Tweet this: @IDeaS_RevOpt #RevenueManagement system is first to allow hotels & resorts to automate component room pricing. www.ideas.com/about/news About IDeaS With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS and with nearly three decades of experience, IDeaS proudly supports more than 10,000 clients in 111 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.IDeaS empowers clients to build and maintain revenue management cultures - from single entities to world-renowned estates - by focusing on a simple promise: Driving Better Revenue.IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities - not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.

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