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The Secrets to Using Data for Better Results

EyeforTravel 12 June 2018
EyeforTravel's new report series into behavioural analytics is looking at what makes customer tick and how travel brands can use data techniques to improve every part of their sales process. In the first report in the series, Understanding the Travel Consumer, EyeforTravel alongside leading travel brands, is opening up the data processes and techniques necessary to drive insight. Core to this is how to treat the data itself. Here are some key pieces of advice from the report that can help you to unlock the potential in your data.Concentrate Data In the report, every travel brand featured advocated consolidating data into centralized systems. This is because it then becomes easier to drive reporting, analytics, automation, and personalization from a single source.For car hire company Hertz, they realized that they needed a 'golden record' for each customer. Ricardo Rangel, senior director of data architecture at Hertz defines this "a single, well-defined version of all the data entities in an organisation."First, they had to pool their data before they could run it through a customer matching engine, which has "the capability of searching, indexing and giving back the information about that customer." Layered on top of this is an "application network" that interfaces across the business to provide a wide variety of services via Application Programming Interfaces (APIs), from alerting about a flat tire or issue with a particular model of car, to giving customers their preferred car type.NH Hotels moved their property management system, central reservations system, customer relationship management and revenue management solution to the same database and Eurail has one "data warehouse" accessible to all employees via desktops or mobile phones.Travel digital marketing expert at McKinsey & Co Del Ross advises looking at your needs and budget - especially for smaller firms - working with a third-party specialist, and holding your data remotely in the "cloud". "Storage space, speed, access, and security are all important considerations in data strategy," he advises. "These factors combine to make cloud sourcing more compelling. Using the principle, 'only do what only you can do,' brands should capitalize on the technical expertise of specialty service providers and invest their resources into analytics and gathering actionable insights."However, Maria Gomez Bada, manager of analytics and data insights for HomeAway.com, points out that "If you have data internally, you will always have more actions on the data and be able to get more insight. If you have it externally, it's probably cheaper short-term but you have a black box."Ask What Are You Asking?When it comes to data, it is easy to get lost and find yourself tied up in a tide of requests and dead-ends that don't lead to actual improvement. The key is to define the requirements in crystal clear terms before setting out. "What we learned ... was that we needed to understand the question or the problem that we were trying to solve and our audience so that we could structure the dashboards to serve them," says Priti Dhanda, director of revenue management analytics at Hyatt. "The properties had very different requirements to the above property people. So, a key goal was how do you use the same data and answer questions for the different audiences?"Deploy First, Test Later If you're looking to expand your organization's data analytics then the experts in the report recommend getting solutions set up and operating so they can be tested and perfected rather than trying to build a great system from the outset. "It doesn't need to be perfect [on release] and then we continue to improve it," says Dhanda. "If we just focus on building that most perfect solution, we would never get there, and we would still be thinking and trying to get even a sample out."The testing of systems then becomes critical. "In the CRM space, we test absolutely everything," said Darrin Rowe, director, customer insights & loyalty at Greyhound Lines speaking at Smart Travel Data North America 2018. "It's an A/B test for every single thing we do. So, thinking about creative, thinking about copy and subject lines. There's no magic bullet here, it's just a ton of A/B testing and figuring out what resonates with our customers."According to Steven Consiglio, product performance manager at Booking.com, his organization has found that "It is impossible to even have hypotheses turn out to be accurate in our findings," which makes testing vital to uncover those unintuitive findings. Therefore, on their site, "The amount of different site experimentations is countless. The experimentation is ever-present."Visualize for SuccessVisualization is critical for data-led analysis. As the quantity of data exponentially increases, visual means are frequently the only way to comprehend and extrapolate meaning. Furthermore, data has been found to be far more convincing than just presenting the bald numbers, making it vital for gaining buy-in from colleagues."Visualizing does not need to be difficult - it turns difficult content and relationships into understandable information," says Ina Hoppe, data analyst and systems development manager at Leonardo Hotels. "Pre-think what you want to show, or you will draw sophisticated dashboards no one will use. Ask your teams what they want, and keep it simple," a sentiment that harks back to Dhanda's advice when creating a project.Let the Law Lead"I think data is the future of everything that we do and we're scraping the surface," says Alessandra di Lorenzo, Chief Commercial Officer, Media and Partnerships at lastminute.com group. "We must never as companies, even as individuals, underestimate the power of data and the importance of managing that data in a compliant way that doesn't damage the company's relationship with customers. My answer is [to] probably get some help if you're not very big, because it's tricky and even the big players are still learning."This is now all the more vital as the European General Data Protection Regulation has come into force and means that customers must agree explicitly to all uses for their personal data, that data must be protected, and they can delete it.Practical solutions brands can take to comply and still have a strong set of customer data include separating and anonymizing data. Amer Mohammed, head of digital innovation at Stena Line ferry firm says it now splits data into two copies: The first is anonymized, the second is personal. "In the marketing you have personal data where you can identify the individual, in the second we have anonymous, aggregated data," he told the EyeforTravel Smart Travel Data Summit 2017. "If a customer asks us to delete their data, we only delete the first one. The second we use to get to know our customers." This allows them to continue drawing conclusions whilst protecting the data and allowing customers to delete it easily.Click here to download the Understanding the Customer report, part of EyeforTravel's Behavioural Analytics Report Series. This report features insights from:comcomHyattHertzExpediacom GroupMcKinsey & CoStena Line
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Ancillaries in Travel Are Being Transformed and You Need to Know About It

EyeforTravel 16 May 2018
Ancillary sales are expanding to cover more and more inventory. From trains, ridesharing and buses, to dining, to an exploding tours and activities sector that has drawn the attention of all the largest online travel players. In TripAdvisor's latest set of results from Q1 2018, its non-hotel revenues soared 36% and it is banking on tours and activities to push up results further this year. Clearly their strategy of focusing on the area after acquiring Viator, who are speaking at Eyefortravel's Europe Summit in London this June, is beginning to pay off and indicates the growing importance of new revenue streams.Elsewhere, rail travel is becoming one of the biggest focuses in travel, with digital giants like Expedia jumping in with their acquisition of SilverRail Technologies, Skyscanner launching a train booking feature for mobiles (both brands are speaking at EyeforTravel Europe), and major existing players stepping up their online presence.As Cameron Jones, chief commercial officer at SilverRail, who will be speaking in London, puts it: "Rail's time is now. Expedia, Rail Europe, Rome2Rio, Trainline, GoEuro and more are raising the profile and relevance of rail as a key product line in a comprehensive retailing strategy. Rail gives travellers greater choice and flexibility when trip planning and, being a high frequency product, drives traffic and loyalty enabling retailers to lower their customer acquisition costs. And Skyscanner/Ctrip's recent move into rail in Europe highlights the momentum."The growing realm of potential partnerships means that travel brands can cater to more aspects of the customer's journey, even if they are only a small player - both generating more revenues and greater customer satisfaction.If you would like to find out more about the expanding role of partnerships across the industry, there's only one place to go - the EyeforTravel Europe Summit 2018.The Summit features a host of speakers from across the spectrum who can help to transform the ancillaries you sell from a variety of diverse sectors, such as tours and activities, ride sharing, transportation. These includeViatorThe TrainlineBlablacarEatwithWithlocalsSilverRail TechnologiesHertzAmadeuscomrouteRankEurailRail EuropeInsight GuidesUrban AdventuresTripCreatorLivnJoin four cutting edge travel conference under one roof and change how travel is sold. Get your ticket to the EyeforTravel Europe Summit 2018 today!
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Evading Monopolies, Blockchain and Futuristic Journeys Headline EyeforTravel Europe

EyeforTravel 7 May 2018
With a fighting attitude that tells the travel industry to not give up, EyeforTravel Summit 2018 covers real use cases, not just theory, including:A niche OTA that uses the API model to get maximum ownership of its profit and dataA company that only pays for 7% of its traffic and only receives organic traffic from GoogleOld school models that still work and evade the claws of the online monopolies.To see the full agenda and speaker line up, follow this linkIt doesn't stop there though. The event is supporting ground-breaking blockchain sessions aimed at both the enthusiasts and sceptics. Insights from an air taxi incubator, the private vs. public blockchain debate and discussions over bitcoin in travel are being covered in detail.The event will also host a Blockchain: Who Cares? workshop delving into the real impact blockchain technology could have on our industry.All aspects of the futuristic customer journey will also be thrown into the mix from voice-enabled search to AI-powered marketing and the loyalty that comes with this.What Great Minds will be there?To name a few...CEO - TrainlineCEO - Kiwi.comCTO - ContikiPrincipal Data Scientist - Booking.comGM - Northern Europe, AirbnbCEO - Eurail.com Chairman - Rome2RioSVP Corporate Development - Booking HoldingsChief Digital Officer - The Travel Corporation CEO - WorldHotelsThe event will also host over 15 hours of networking and an exclusive networking party featuring the greatest faces in travel. It will also include a start-up awards, travel hackathon and afternoon of hands-on and profit-driven workshops.To download the full brochure, follow this linkThe event takes place in London on June 4th, 5th and 6th. For the full story, get in touch with the Event Director on details below:Leo LangfordEvent Director EyeforTravelleo@eyefortravel.com+1800 814 3459 x7158 (US)+44 (0) 207 375 7158 (Global)
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The four moments travel brands must connect with their mobile customers

EyeforTravel 2 May 2018
EyeforTravel and SAP's new Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey report, which is free to download now, identifies the four key areas where travel brands need to target mobile consumers. 1. AwarenessIt is becoming increasingly critical to create inspiring content that will work on mobile as consumers are most likely to be using their mobile devices early on in travel research. As more detailed, late-stage research is undertaken, most consumers in major markets move over to larger screens on desktops and laptops. Consumers therefore need to be engaged with content and made aware of the travel options and offers available. This is the first stage of influencing the buyer journey and a key mobile phase.2. Purchase decision.Despite desktops and laptops being the main booking devices for travel purchases generally, some markets such as China are mobile-first throughout, and overall it is increasingly an omnichannel experience. Mobile is also growing globally. J.D. Power found that 25% of hotel online reservations were made using mobile in 2017, up from 14% in 2014. EyeforTravel's 2018 research similarly finds that the median share of mobile bookings reported by travel brands is between 10% to 19%, with 58% reporting more than 10% of bookings come through mobile. Customers now expect a relatively seamless transition and look for consistency across platforms as they move down the purchase funnel.This purchase funnel is broadening, with new channels and communication services growing. Although mobile bookings are still largely through web browsers, leading to 45% of travel brands focusing on the mobile web compared to the 22.5% focusing on apps, brands will need to shift and widen their focus. For the modern traveler, alongside established SMS, web and email channels, social media services, such as WeChat, WhatsApp and Facebook Messenger, are increasingly important. Not only can they now allow bookings but they are also great touch points to help the consumer get more information for their purchase journey and help them feel safe about their purchase. However, just 29% of travel brands currently have instant messaging capabilities and this will need to increase as consumer tastes change and travel brands chase low-cost distribution routes.Improving a brand's ability to use these emerging mobile channels can also help to address the main issues that exist with mobile booking for consumers. Key among these is security. The channels mentioned above can be used for two-factor authentication (2FA), sending security codes to approve payment, access secure pages and complete bookings. This helps drive consumer confidence in making online purchases and therefore mobile conversion rates, which are far lower in the travel industry than for desktop and laptop visitors.3. Throughout the trip itself.Being able to reach consumers with key information as and when they need it is becoming a core competency for travel brands that want to drive a relationship and build loyalty with their customer. Among US consumers, 87% report that they find travel notifications useful and travel brands that can reach a traveler in a moment of crisis can win over a consumer for life.Becoming the trusted source of information to the consumer as they travel is a way to wrest control of the traveler and their journey from third parties and reposition the travel brand at the core of the journey. Customer satisfaction rates are higher when they have been actively reached out to by a travel brand with relevant messaging or if they have downloaded a brand's app.Travel brands and technology players need to provide channels that are truly global and not just accessible in the home country or continent of the consumer. The channel has to have the presence to reach the traveler throughout their journey, especially when disruptions happen, such as a delay or change in flight.4. Post travel.It is extremely important to get the voice of the traveler as feedback. One single bad review can influence future purchase decisions, and travel brands need to use technologies to interact and strike when they happen. Emotions run very high most recent to a bad experience and if you are able to address that then you can calm a situation and possibly turn a negative into a positive. Encourage positive reviews and social interaction post-travel to not only influence other buyers, but to also engender brand loyalty with your traveler.Among travel brands that had automated messaging capabilities, 47% reported that they sent out satisfaction questionnaires and 37% sent out post-stay marketing. This shows that travel brands are awakening to the potential of using mobile in the post-travel period but they still have a long way to go to make the most out of this time.Get ahead of the competition now and download this completely free mobile market report to access:A major industry survey of all travel verticals uncovering their mobile strategies and technology deployments.Analysis of how consumers are using the mobile channel.Projections for mobile's growth across travel.Where you should be investing to reach the mobile consumer.How you can ensure mobile-focused communications are effective.An overview of how you should be measuring and overseeing an m-commerce operation.
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Three travel mobile marketing trends in 2018

EyeforTravel 1 May 2018
Based on EyeforTravel and SAP's new Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey report, here are three key ways in which mobile will influence the travel marketing in 2018.1. Getting to customers through their smartphones as they travel is going to be key in building a relationshipSmartphones are used most during the actual trip itself, presenting a golden time to reach them through this medium. For 67% of British, French and German consumers, the smartphone is their key device during their trip and 98% of Chinese international travelers report that they use their smartphone whilst abroad, with 65% reporting that they use their smartphone to search for restaurants or to use navigation tools.What's more there are more ways than ever to reach the consumer through their smartphone, none of which are being fully exploited by travel brands so far. First and foremost there are apps. Although these are difficult to get installed on a user's device, they have excellent engagement rates and allow owners to send push notifications, which were found to be the most effective form of in-app advertising by our research. However, just a third of travel brands currently have an app. Beyond this, consumers can receive or request messages from travel brands through SMS, used by 24% of travel brands, MMS (8%), QR codes (16%), and instant messaging services (29% of travel brands). The latter of these could be key, as IHS Markit predicts that there will be 7.5 billion messaging and communication app accounts by 2020, giving unrivalled reach2. Automated outreach is going to go wider and get a whole lot more effectiveIn order to get relevant and engaging messages to consumers, travel brands will need to automate the process through data analysis and AI-enabled services. We found that among the 41% of travel brands that have automated mobile outreach, 83% report that is effective at driving satisfaction. These services can be used to build loyalty and drive revenues through a variety of services that give the consumer key pieces of information that makes their journey easier and upsell and marketing messages. Currently, 78.4% of travel brands that have an automated messaging service report that they can send booking confirmations and reminders but just 37% can send post-stay marketing messages and 35% emergency notifications. We can expect the number of travel brands with automated outreach to grow in 2018 alongside the type and content of their messages. Brands will take on a multichannel strategy with their messaging, using the most appropriate format for the customer based on where they are in the journey. For example, SMS for a change in gate, or push notifications from an app for excursions at the destination.3. Mobile sites will become better at grabbing the last-minute bookingAlthough mobile is a fast-growing channel when it comes to the booking itself, desktops and laptops still rule the roost when it comes to share and even more so when it comes to spending. Instead, mobile appears to still be a last-minute channel, especially for hotels. Just under 65% of respondents from all verticals in the survey say that mobile lead times are either much shorter or slightly shorter than desktop bookings, with 40% answering that they are much shorter. Nearly double the rate of respondents from the accommodation group report that mobile lead times are much shorter - 59% to 31%.This makes the mobile web experience critical, as smaller screens and a need for swift information will make relevancy and presentation critical. In our survey 39% of brands reported that they were prioritizing the mobile web and a further 6%, said they were shifting to mobile web, far above those who said they were prioritizing apps. We can expect the number of travel brands who have a responsive or adaptive website to rise from the 58% who currently do.Optimizing this experience will be driven by growing abilities to personalize landing pages and streamlining the moments from arrival on the site to the check-out based off growing data analysis capabilities and A/B testing. Furthermore, advances in revenue management and yield maximization techniques will increase the profitability of last-minute mobile bookings.To access the research and get ahead of the competition, download this completely free mobile market report to access:A major industry survey of all travel verticals uncovering their mobile strategies and technology deployments.Analysis of how consumers are using the mobile channel.Projections for mobile's growth across travel.Where you should be investing to reach the mobile consumer.How you can ensure mobile-focused communications are effective.An overview of how you should be measuring and overseeing an m-commerce operation.
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EyeforTravel Europe is 6 weeks away and what a show it's going to be!

EyeforTravel 26 April 2018
"It was my first time to TDS and I have to say it really exceeded my expectations in terms of quality and variety of presentations, networking options..2 days well spent!""We started big business partnerships with two individual organisations as a direct consequence of sponsoring the EyeforTravel Summit in London this year" Hjalti, CEO, Bokun With speakers from Airbnb, Hilton and Booking.com covering the macro questions we all want answered, Hostel World, Edwardian Hotels, Rail Europe discussing next steps of AI, to Hotels.com and Hotel Tonight discussing loyalty and NH Hotels, Expedia talking about the partnerships you need this is the event to be at.Whether your interest is smart hotel rooms, open source APIs or firming up your ancillary strategy, this is the one event which unites practical people in the industry who are building new travel architecture that revolutionizes the industry and creates profit. Want in?With a bigger and better agenda, it's now three days and boasts big hitting keynotes, three topic specific tracks, a hackathon, a start-up village and dedicated workshops for B2C brands to attend!Click here to see what they are covering in the 2018 agendaIf you are looking to get face to face with over 450 of Europe's leading travel brands comprising heads of mobile innovation, technology, marketing and innovation from Europe's biggest transport, hospitality and travel brands looking to meet for one goal ... identify the strategies, partnerships, innovations and business models that will make their companies thrive in the future. Then there's options for you.Ways you can bring your brand to the event is through sponsorship opportunities, they have limited booths available and currently have a final discounted ticket price for you to attend. So, what are you waiting for? Need help making a decision you can request the attendee list here.A mixture of active debate, insightful presentations and 1-2-1 networking will be at the heart of this year's conference. Get your hands on one of their discounted passes today!For more details contact Leo Langford leo@eyefortravel.comEyeforTravel is a community where the world's top online travel brands - from hotels to airlines, online travel agents, cruise, car hire firms and more - come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.

Hotels need to do better at reaching guests finds report

EyeforTravel 26 April 2018
As part of EyeforTravel and SAP's new Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey report, an industry survey asked whether mobile messaging services were effective at driving satisfaction amongst customers. While 72% of hospitality and accommodation brands said that their messaging services were effective, a much higher 90% of respondents from other travel industry verticals reported success through messaging.But why is this? The report points out that one potential explanation is that hospitality brands are utilizing the most personalized and effective elements of messaging channels to a lesser degree than other verticals. This is leading to them not getting the maximum utility out of their messaging services and not building up the same relationship with their customers than other companies surveyed.The research finds that although hotel brands are good at pushing booking confirmations and welcome/check-in messages to travelers, they fall behind when it comes to more complex and data-reliant messages. Hospitality brands are using push notification at half the rate of the rest of the sample (35.3% versus 16.7%), despite 31% of accommodation companies having an app, and are way behind for upsell notifications, with just 32.3% of messaging-capable hospitality brands sending personalized upsell messages versus 51.2% for the remaining respondents. They therefore have less ability to become useful to the consumer and implant themselves with travelers as a trusted source of local information.Hospitality brands low deployment of push-notifications is illustrative of this mismatch, as push notifications were found by the survey to be by far the most effective form of in-app advertising. Push notifications were chosen as the most effective form by 44% of respondents, followed by display banners at 25%, videos at 15%, native display at 14% and interstitial at 3%. Therefore, without these capabilities, hotels cannot communicateHospitality and accommodation companies therefore need to build up their technological capabilities in order to reach out to consumers wherever they are with relevant and targeted messages."Brands need to be present where the customer is present, rather than forcing people to pick the channels or means or tools that the brands want them to use," says Rohit Tripathi, general manager and head of products, SAP Digital Interconnect. "Today, if your customer is residing in social channels such as Facebook Messenger or WeChat, then build bridges into these mediums."Amro Khoudeir, global director of digital & distribution, Movenpick Hotels & Resorts, notes that they have deployed several tools to better cater to guests on mobile: "Before arrival we send our guests an invitation to check-in. The guest provides us with all their details and they get their barcode on the day of arrival, scan and receive a key and to go straight to their room. Post-booking, there's an opportunity to start identifying guests who come in to the hotel through geolocation or beacons. We do some geolocation marketing and social marketing and are expanding this to more hotels in 2018."Get ahead of the competition now and download this completely free mobile market report to access:A major industry survey of all travel verticals uncovering their mobile strategies and technology deployments.Analysis of how consumers are using the mobile channel.Projections for mobile's growth across travel.Where you should be investing to reach the mobile consumer.How you can ensure mobile-focused communications are effective.An overview of how you should be measuring and overseeing an m-commerce operation.
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Travel brands are missing out on a huge revenue opportunity

EyeforTravel 25 April 2018
Creating a mobile messaging service is effective, so why aren't more brands doing it asks EyeforTravel and SAP's new Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey report? The research, which is free to download now, finds that 83% of travel brands that have automated messaging services find that they are effective at increasing customer satisfaction. However, just 41% of brands surveyed report that they currently have these services, although a further 20% report that they are also developing the capability to do so.Delving deeper into the deployment of possible mobile messaging routes, a similar story emerges of a lack of communication routes between brands and travelers. Just under a third of brands reported that they had developed an app, 29% could reach customers with mobile messaging or push notifications and just under a quarter can send SMS texts. This leaves the majority of travel brands bereft of ways in which to communicate directly to travelers' smartphones, aside from through email, but even in this field, only 40.4% of respondents said they use mobile-optimised email. This mismatch leaves a huge gap that is increasingly vital for travel brands to exploit. The research notes that not only do travel consumers increasingly resort to mobile as they research their trip and as they journey, but also they are actively interested in being reached. 87% of US travelers said that they find travel notifications useful, with trip status updates the most popular but also discounts and pricing widely sought after.Therefore, travel brands are missing out on better performance in two ways says the research: Firstly, they are largely unable to cross- and upsell the consumer travel products, as well as less able to accommodate last-minute mobile bookings, hitting revenue directly. Secondly, they are missing out on a key means to drive loyalty with the consumer, as smart mobile messaging allows a relationship to be built.This latter point can be done through a number of ways, such as making the customer's journey more convenient, sending personalized messages, responding appropriately in moments of crisis, and creating an easier means to gather feedback and encourage reviews."Only the travel brand knows if you made a change to your flight or PNR, so in terms of loyalty why should a travel brand acquiesce that relationship to Google?" says Michael Bayle, head of mobile at Amadeus. "It should be them bringing these things to the attention of the traveler. The more current and actionable data, such as a flight cancellation, Google can't act upon. The travel brand can make a positive change to get a result and take advantage of that disruptive management."However, to make the most out of mobile, it isn't enough to simply deploy an app or an SMS service. Travel brands need to create an overarching mobile strategy. "For the traveler, there are no mobile stages. Mobile is everything and everything is mobile. We interact in making our purchase decisions seamlessly on our tablet and phones, and sometimes on our computers, so it is no longer fair to call out mobile as a separate category. It is no longer a case of 'do you have a mobile strategy?' Instead it's 'What are you doing to embed that deeper into the consumer lifecycle or purchase journey?' says Rohit Tripathi, general manager and head of products, SAP Digital Interconnect.Tripathi also notes that this needs to be contextual and appropriate to the consumer's situation. "If it's a general update or information about an upcoming promotion that is not immediately relevant, then email is the best way to reach out, or social media. If it is something critical that needs to be acted on, such as a change of travel plans, an unexpected disruption or threat, then SMS is clearly the way to go. You can safely rely on SMS to be available globally whether or not the person has a data plan," he explains."When our customers reach out using SAP Intelligent Notification 365's unique multi-channel API they can do so across communication channels either on-device, social media or on a brand app. Therefore, they can maintain two-way transactional or marketing engagement that matches the customer's needs through an autonomous system that enables and escalates message routing across all mobile channels."Get ahead of the competition now and download this completely free mobile market report to access:A major industry survey of all travel verticals uncovering their mobile strategies and technology deployments.Analysis of how consumers are using the mobile channel.Projections for mobile's growth across travel.Where you should be investing to reach the mobile consumer.How you can ensure mobile-focused communications are effective.An overview of how you should be measuring and overseeing an m-commerce operation.
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Insights from the Smart Travel Data Summit North America 2018

EyeforTravel 23 April 2018
It's a time for innovation, but not all the rules are clear. Disruptors abound in the industry taking advantage of technological developments, such as blockchain technology, which was a growing area of interest at the Summit. New privacy rules are taking effect, and data breaches can significantly damage even the foremost travel brands.EyeforTravel's Smart Travel Data Summit NorthAmerica, held in Miami on February 27th and 28th 2018, delved into data-driven insight through insights from top executives from Amazon, Expedia, Airbnb, Southwest Airlines, Hyatt, Wyndham Worldwide and Delta Airlines among others.To find out what they were talking about, click here to download the full Round-up report now."Every individual in this room is in a fantastic position," said Leo Langford, EyeforTravel global conference director. "Whether you are part of a nimble startup or you are a more established, traditional travel brand, it is a boom time to be in data."Companies with advanced analytics are five times more likely to make decisions before their industry peers, said Priti Dhanda, director of revenue management analytics for Hyatt Hotels Corp.Over the next five years, about USD800 billion in revenue is expected to shift to the 15% of companies that get personalization right, said Stuart Greif, a former Microsoft executive who now leads the travel and hospitality practice for Amperity, a Seattle software firm that is disrupting the industry with its "intelligent" customer data platform."You have everything that would make amazing customer 360-degree profiles. It's pulling all that data together," Greif said. The stakes are high as, according to Greif, 41% of customers dropped a brand last year due to poor personalization. "It is no longer just a nuisance. It is standing in the way of you and your customer and potentially losing them."The audience also agreed, with data-driven personalization thought to be the most important game-changer for the industry, chosen by 63% of the audience polled at the event, although this slightly lower than at the 2017 Smart Travel Data Summit North America.Will Coleman, partner of travel, transport and logistics for consulting firm McKinsey & Co. noted that travel brands have key leverage when it comes to personalization: "You as travel suppliers are better positioned to do this than any other industry. You operate hotels and airports where people spend hours of their lives. You interact and engage with customers via social media, and they interact with you more than in any other industry."Coleman said 57% of travelers feel brands should tailor their experience based on their past behaviors. "Increasingly we are seeing customers are expecting, and even demanding, this type of customization," he said.Meanwhile, technology is increasingly complex. Consider Apple's new iPhone X, which features facial recognition. "It does 600 billion calculations per second and it's the first mass-produced artificial intelligence chip," said Abhijit Pal, head of research for Expedia Inc.'s Global Partner Group. "Facial recognition is absolutely a game changer."This growing power is becoming married to more powerful data connections. Verizon just announced its 5G Network that can power 10 gigabits per second. That translates to downloading an entire high-definition movie in less than one second, Pal said.Expedia allocates USD1.3 billion a year for technology and content spend as it focuses on becoming a mobile-first company, since one-third of its bookings come from mobile. It's forays into technology currently encompass machine learning and artificial intelligence, virtual reality, and using voice technology with Amazon Echo: "Voice is becoming an important aspect of what we do. That will enable us to personalize. You want technology to know about your tastes. Alexa is going to offer that," said Pal.Machine learning and artificial intelligence are quickly becoming the backbone of many innovative travel platforms, including Airbnb."Airbnb is totally built in-house," said Theresa Johnson, product manager at Airbnb. Machine learning is critical to the success of the short-term rental platform. It's used at every step of the user experience, she said."Data scientists are people who take a lot of disparate information that you have scattered all over and organize it in a fashion that both humans and machines can understand," Johnson said. "Machine learning is people, not algorithms. Data is really the voice of our customers speaking to us at scale."Click here to download the full Round-up, which features insights from:ExpediaAirbnbHyattAmazonWyndhamHertzAllegiant AirGreyhound Lines Inc.Winding TreeAnd more ...!
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German hoteliers set for profit squeeze in 2018

EyeforTravel 18 April 2018
The German accommodation market is in the midst of a strong period of high demand, with the number of overnights stays in German accommodation establishments with 10 or more beds rising from an estimated 436.4 million in 2015 to 459.6 million in 2017. Despite the recently buoyant market, 2018 will see hotel profits in the country under pressure as demand growth from German travelers slows, room supply increases and costs grow says a new report, an excerpt for which can be downloaded for free here.According to Hotstats data provided for the report, average room rates in Germany have been increasing, rising 2% year-on-year in 2016 and 2.5% in 2017 on the back of stable occupancy rates at around 75% across each of three years. This has allowed profitability to rise gently in those years but further gains will be difficult in 2018.The primary pressure on hotel profits will come from rising wage bills as the German market is experiencing the lowest unemployment it has seen since Reunification with no sign of suddenly increasing supply. Workers are also becoming more vocal about getting a higher wage packet, leading to labour disputes in several German states thus far in 2018.Competition for workers could be exacerbated even further by new hotels opening in Germany in 2018. Germany has Europe's second largest pipeline of hotel rooms and the supply-side expansion will also put competitive pressure on hotel pricing in 2018. Pablo Alonso, CEO for HotStats notes that "Historically Germany has always been an attractive market for hotel investment due to the stability of headline performance levels, which provide a consistent income."However, profit levels at hotels in Germany will be challenged in the short term as payroll costs are on the rise as the jobless rate in Germany is at a record low and a 4% increase in minimum wage was implemented in January 2017. Additionally, inflation rates in Germany are at their highest level since 2013, which is driving up Cost of Sales."On top of growing wage bills and expanding room supply, demand growth from domestic German consumers, who power the market, is likely to be softer as they rediscover their love of international travel and feel confident to book previously shunned destinations. Already in 2017 interest in outbound travel was rising and concerns about safety when abroad were diminishing notes the report."This trend will likely accelerate in 2018," says Alex Hadwick, Head of Research at EyeforTravel. "Whilst rising wages across the German economy means more costs for businesses, it also marks out a very healthy German consumer. Unfortunately for German accommodation providers more of this demand looks like it will be directed outside Germany in 2018 than in 2016 and 2017. Forward booking indicators appear very strong currently and the return of Turkey to growth in particular should lure away German consumers."You can download an excerpt from the report by clicking here. Use this free excerpt from our German Travel Consumer 2018 Report to understand the trends shaping German destination choices and spending patterns both at home and abroad in 2018.To access the full report and all of EyeforTravel's research become a member of EyeforTravel On Demand now:Detailed analysis of Germany's economy and its ramifications for consumer travel spending.More than 80 charts, figures and tables of data detailing the state of the German travel consumer.Outbound and domestic travel market overviews and outlooks.A breakdown of the German journey to booking, including lead times, key apps and most popular websites.Age and location breakdowns for key online behaviors, destination preferences and spending.Trends in German device ownership and usage.An overview of the state of Germany's travel industry.Forecasts and outlooks for technologies, destinations, and market growth.Data taken from more than 80 different sources.
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Germany to continue to lag other markets for mobile travel bookings

EyeforTravel 16 April 2018
Although digital travel bookings made through mobile are rising, a number of factors will mean Germans continue to rely on their desktops and laptops to look and book their trips says EyeforTravel's new German Travel Consumer 2018 Report.The research expects continuing rises in smartphone usage during the booking journey as younger generations are more likely to use the device. However, even by 2020 the report expects roughly two thirds of digital bookings to still be conducted on desktops and laptops in the German market. A free excerpt from the report covering booking trends can be downloaded by clicking this link here now.Low rates of mobile usage in the market relative to other European travel markets, such as France, Scandinavia and the UK, is a result of several factors including a conservative attitude to technology and lower ability to access mobile data. Broadband infrastructure for mobile devices is relatively weak in Germany and data plans are often expensive, leading to Germany ranking near the bottom of OECD countries for data downloaded per subscription. According to OECD data, Finland, which ranks at the top of the countries in the organization for mobile data, saw nearly 11GB of data usage per mobile subscription in 2016. By contrast, only seven of the OECD's 32 countries came below Germany, where the average mobile subscription uses just 1.21GB of mobile data. Germans are also highly concerned with privacy, which can be seen in relatively low rates of social media usage and more focusThis leaves mobile devices trailing desktops and laptops for users time as they plan and book their trip, especially when it comes to older generations. In a survey conducted for the report, just 0.6% of over 55s report buying their flight through a smartphone. In comparison, 29% reported making their flight booking via a face-to-face sale.Desktops and laptops are also sticky in terms of consumer behaviour, with very low numbers of consumers switching over to mobile devices after using a desktop as their primary research device, and most German consumers heading the other way to make their booking. just 2.4% of consumers who report mainly using a desktop/laptop to research report going over to a tablet and 1.8% to a smartphoneTherefore, as well as Germany lagging behind other major markets for smartphone device usage in the travel journey, it will also shift relatively slowly due to consumer attitudes, demographic trends, infrastructure issues, and an established market of traditional travel agencies.You can download an excerpt from the report by clicking here. The excerpt includes data on digital habits, device ownership, cross-device movements, research behaviors, lead times, search terms, key research and booking points, social media engagement, and device usage rates both inside and outside the travel journey.To access the full report and all of EyeforTravel's research become a member of EyeforTravel On Demand now:Detailed analysis of Germany's economy and its ramifications for consumer travel spending.More than 80 charts, figures and tables of data detailing the state of the German travel consumer.Outbound and domestic travel market overviews and outlooks.A breakdown of the German journey to booking, including lead times, key apps and most popular websites.Age and location breakdowns for key online behaviors, destination preferences and spending.Trends in German device ownership and usage.An overview of the state of Germany's travel industry.Forecasts and outlooks for technologies, destinations, and market growth.Data taken from more than 80 different sources.
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The West Coast's Largest Digital Travel Summit to take place in just two weeks at Hotel Nikko San Francisco!

EyeforTravel 26 March 2018
Attendees confirmed in the last week include Hyatt, TripAdvisor, Expedia, Fairmont, Hilton San Francisco, Accor Hotels, Kiwi Collection, Tourism Vancouver, Booking.com, Viceroy Hotel Group, Turkish Airlines, Diamond Resorts International and many more.The EyeforTravel San Francisco Digital Summit 2018 will be a two-day celebration of fiery innovation, and will provide the perfect platform for your business to adapt, grow and be ahead of the curve in times of disruption and change.The summit, just two weeks away will tackle topics such as the role of emerging technologies in travel, personalization, marketing strategies, utilizing data and technology to deliver an exceptional customer experience & more...this is just the start.The expert speaker line-up for 2018 includes Marriott, IHG, Jet Blue Technology Ventures, Choice Hotels, Facebook, Tencent, Winding Tree, OneFineStay, Cathay Pacific Airways, Lyft, Lola, Air Canada, Hopper, Hipmunk and more!Emerging technologies such as voice, AI, machine learning, and blockchain are all being talked about by the travel industry, but are they truly getting dissected? The San Francisco Digital Summit 2018 is the only event that will cut through the noise, separate the real use from the hype, and enable travel brands to truly come to grips with the opportunities for digital marketing campaigns.We have so much to talk about, and have split the event into two dedicated tracks:View the full speaker line up and agenda hereThe show will be buzzing with insight on topics including: AI Breaking New GroundWorking Creatively with Personalization - Successfully Leverage Data & AIRedefine and Rebuild your Social Media and Digital StrategyA Holistic Approach to Enhancing the Physical Experience with the Right Digital TechnologyBlockchain DemystifiedIncorporating Virtual Content and Mobile Video into Your Marketing StrategySuccessfully Pioneer the Use of Data and Technology to Improve the Customer Experience and Drive LoyaltyReaching the Chinese TravellerThe Power of Mobile to Drive Interaction; and much more!This summit is truly the only place you will be able to meet the cream of the crop in travel and walk away with insights you can action as soon as you get back to the office.Don't risk losing out on insights that will catapult your business in 2018 and beyond - Does your strategy stack up? Click here to reserve your place or contact Renu on her details below.Contact the team directly at - renu@eyefortravel.com
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Travel Start-Ups Pitch to Industry Investors at EyeforTravel's 2018 European Start Up Awards

EyeforTravel 22 March 2018
London, U.K -- The start-ups will pitch their businesses in front of a panel of experienced investors on the 5th of June. They will be judged on their financial potential. The two best pitches will be chosen to present in front of the 500+ summit attendees, with the winner chosen through a live audience poll of the attendees. Applications will close on May 1.The start ups will also be able to network with the attendees of EyeforTravel Europe. These include decision makers from all sectors within the travel industry. Some of the confirmed brands in attendance include Priceline, TUI, NH Hotels, Eurail.com, Trainline, BMI, IHG, Eurostar, Hilton, Sixt, Booking.com, Airbnb and many more."The 2017 Start up Awards were a fantastic opportunity for us to get in front of so many of the industry movers and shakers. The focus, exposure and third party validation these events bring to fast growing businesses like ours are an invaluable step, which accelerates the journey to success."Charlie Cadbury, CCO, Lola Tech (2017 winner)The judges for the 2018 awards include:Timothy Hentschel, Co-Founder and CEO, HotelPlanner.comDick Porter, Portfolio Chairman and Investor (founder and former CEO, STA Travel)Brian Harniman, Managing Director, Brand New Matter IncGeorge Northcott, Cofounder, Founder's factoryArtjom Dashko, Investment Director, Kings Park Capital LLP"I honestly believe that the disruptors in the travel scene will be those who can really tap into the latent needs that the market has and deliver a service that beats the traditional suppliers" said Tim Gunstone, MD of EyeforTravel. "For the past 21 years, we have consistently made EyeforTravel Europe the centre of innovation in the travel industry and 2018 is no different, expect to see the disruptive technologies and business models that will change your business".All successful start ups receive a subsidised pass to the conference. For more information about the awards and to find out how start-ups can enter, please visit http://events.eyefortravel.com/travel-distribution-summit-europe/awards.phpOr contact the Conference Director, Leo Langford on the details below:Leo Langford | Global Conference ProducerEyeforTravel Ltd.leo@eyefortravel.com(Global) +44 (0)207 375 7158| (USA Toll Free) 1 800 814 3459 ext. 7158
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Why travel brands need to be preparing for a new payments landscape

EyeforTravel 21 March 2018
An explosion is going on in fintech to cater to travellers and allow them to move money around more easily and pay seamlessly. Technological innovation, alongside cultural preferences, has led to a market where a customer might prefer to pay in cash, credit card, bank transfer, online payment, currency card, e-wallet or mobile app depending on where they hail from. Although this seems like a headache for travel brands, there is value to be mined from adapting to the payments landscape market-by-market according to The Death of Cash in Travel? report, which is free to download now.The report notes that there are gains to be made from implementing localised payment methods through better conversion rates, improved data gathering, superior engagement, and fraud reduction.Payments should become another part of a brand's localization strategy as it makes the consumer more comfortable making the transaction and likely to trust the brand. "The more payment methods you can offer, the more chance there is to convert a customer," says Jorge Rodriguez, marketing and e-commerce manager at easyHotel.Daniel Greaves, senior manager, marketing, payments at Amadeus IT gives an example of Latin America, where subscription services are highly popular: "We see it a lot with airlines entering the Latin American market and looking to improve sales. As soon as you implement installments, you will see an improvement in sales because that is how people are used to paying," says Daniel Greaves, head of marketing for travel payments at Amadeus IT Group, underlining how localization in payment methods can add upInnovation in payments will become a key differentiator amongst travel businesses, particularly among OTAs, says Edward Chandler, CCO at eNett International. "It will help them to offer bespoke customer experiences and enhance the quality of trips through real-time in-destination offers. For example, you could be on holiday in Rome and receive a discounted offer to buy tickets at the Colosseum," he says. "One frictionless in-app purchase and you could be straight on the guided tour."Thomas Helldorf, VP for Airlines and Travel at Worldpay Helldorff sees this trend in the "The likes of Airbnb and other travel companies moving into the experience world, and starting to mimic that concierge experience you get in a hotel by giving extra recommendations. Instead of paying for a vanilla bed, they're enriching their guest's experience by offering extra ancillary services around their stay. Removing the payment headache from the booking experience creates loyalty to their brand.""This intertwining of payments as part of the loyalty question is going to become deeper as social media companies become more embedded in the scene" says Alex Hadwick, head of Research at EyeforTravel. "Payments are also going to extend as social media companies become involved and machine learning advances allow for superior targeting and 'contextual commerce'. WeChat Pay, for example is a leader in this. The future could well be contextual adverts based on social media app usage, followed by payment from within the app, meaning your customer could book their vacation in one go seamlessly and then communicate with your company's chatbot to request their in-stay preferences. This is a way to create a concierge service and reach the consumer but also reduce barriers to conversion."However, having too many payment methods can lead to confusion says Peter Quinn, head of payment and revenue services at Eurostar: "Many companies and online merchants are starting to have very cluttered websites with many options of how to pay." He points to pointing to Lufthansa, which has tabs of different payment methods, from EPS Online to UnionPay, Sofort Banking to Giropay, as well as the major types.This means brands need to consider their capacity and ability to implement payment methods and work with partners. Paul Van Alfen, global head of airlines and travel at Ingenico ePayments, says: "Yes there is a lot of complexity in travel payments but that is typically where the middle man comes in. The more you move towards mobile, to alternative forms of payments, to local payments in South East Asia, China, Russia and Latin America, it becomes very complex very fast. The volume is relatively low but complexity is exponential.""Our selection methods for things like Paypal and also payment methods like Apple Pay, for web, in app and Apple Pay contactless in store, means looking at the impact they'll have on conversion rates, the ease of use for the customer, the security it provides to customers and ourselves to reduce fraud rates and the cost of processing," says Quinn.Helldorff advises brands to "Ensure when you turn on the payment method that all the other parts of the organization are aligned and support that payment method as well. If you get that process right, you can turn on as many methods as needed wherever it makes sense for incremental revenue and a significant incremental reach in a particular market. That justifies the extra effort of adding a payment method."Eventually, the payments headache may be solved by payments being aggregated by tech giants. This is the view of Shachar Bialick, founder and chief executive of payments platform Curve. He believes the world of money will eventually consolidate into a powerful payments "operating system" that will aggregate all bank accounts, savings and credit and debit cards under one service. This is what Curve is attempting to do. In his opinion, "It is inevitable that a platform will converge all money into one operating system, one point of access. It could be one of the big tech companies, one of the GAFAs (Google, Apple, Facebook, Amazon), it could be a Paypal or Mastercard or it could be Curve, but it will definitely happen," he says. However, this is a very long way out currently, so travel brands will need to explore the word of travel payments and prepare for diversity as payment methods explode.Download this free report now to understand how payments are diverging and how you can take advantage of the new environment as a travel brand through detailed analysis alongside insights from:Daniel Greaves | Senior Manager, Marketing, Payments | Amadeus ITDavid Nunn | Head of Braintree EuropeRichard Cole | Chief Marketing Officer | Caxton FXShachar Bialick | Founder and Chief Executive | CurveJorge Rodriguez | Marketing and E-commerce Manager | easyHotelEdward Chandler | CCO | eNett InternationalPeter Quinn | Payments and Revenue Systems Lead | EurostarIan Strafford Taylor | Chief Executive | FairFXPaul Van Alfen | Global Head of Airlines and Travel | Ingenico ePaymentAnouska Ladds | European Head of Airlines, Hotels and OTAs | MastercardBen Jackson | Director of Mercator Advisory Group's Pre-paid Advisory | Mercator Advisory GroupAlex Fitzpatrick | Head of Global Payments | TravelportOvidiu Olea | Founder and Chief Executive | ValootThomas Helldorf | VP for Airlines and Travel | Worldpay
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The death of cash in travel? EyeforTravel research finds the travel payments landscape is changing

EyeforTravel 20 March 2018
E-wallets, currency cards, peer-to-peer exchanges, and of course credit and debit cards, cash is now having to compete with a host of alternatives looking to be more secure and convenient than the traditional payment method of travellers. From WeChat Pay and Alipay in China, iDeal in the Netherlands, Sweden's Klarna, and Sadad in Saudi Arabia, e-wallets are soaring in popularity to the extent that cash is used weekly by only 25% of Swedes and the value of e-wallet transactions now runs into the trillions of dollars in China notes the report.Ovidiu Olea, founder and chief executive of Hong Kong-based fintech start-up Valoot, says Alipay and WeChat Pay are now part of the fabric of commerce in China. "More than just replacing cash, they have successfully replaced plastic as well. They have leapfrogged other parts of the world where there is a move to contactless and instead they have delivered convenience through QR codes," he says.The fintech sector is also jumping into the market using low-cost technology infrastructure and operating on razor thin margins. These innovative services are leveraging the mobile revolution to offer payment cards controlled by mobile apps, which allow for a high degree of flexibility in exchanging currencies. As Ian Strafford Taylor, chief executive of currency card company FairFX, says: "The pre-paid card market began to take off when consumers started to realize that high street banks were offering them a bad deal on exchange rates and fees for spending and withdrawing cash abroad. Debit and credit cards may be an easy option to default to, but the hidden fees soon start to pile up over the course of a holiday."Proliferation in cash alternatives is causing some in the industry to believe that the days of cash are numbered. "Cash is in demise," says Alex Fitzpatrick, head of global payments at travel commerce company Travelport. "We will be a cashless society eventually," she adds. In her opinion governments want to move payments to a digital platform to increase oversight and transparency. Businesses would also prefer to do without cash.However, for Thomas Helldorff, Worldpay's vice president for vertical growth in airlines and travel, "Cash will still be a relevant factor when people go abroad and pay," as catering "for every traveler from every country you would have to integrate every single form of payment out there. Not a lot of them have, so far, managed to get global reach. It has taken the likes of Visa and Mastercard decades to get there."The report finds that although consumers in some countries are highly engaged in the digital revolution sweeping payments, there is strong divergence between markets. In Germany and Austria for example, a strong preference for cash remains, with Germans carrying the most cash on average among European consumers. They also prefer to pay using bank transfer when shopping online and shy away from credit cards in comparison to Italy, for example, demonstrating that even within the EU there is a high degree of variation. Localisation needs to extend beyond language and cultural elements to payment methods for travel brands.Therefore, cash is a long way from finished but the travel industry will need to pay far more attention to the alternatives which are rising in markets around the world.Download this free report now to understand how payments are diverging and how you can take advantage of the new environment as a travel brand through detailed analysis alongside insights from:Daniel Greaves | Senior Manager, Marketing, Payments | Amadeus ITDavid Nunn | Head of Braintree EuropeRichard Cole | Chief Marketing Officer | Caxton FXShachar Bialick | Founder and Chief Executive | CurveJorge Rodriguez | Marketing and E-commerce Manager | easyHotelEdward Chandler | CCO | eNett InternationalPeter Quinn | Payments and Revenue Systems Lead | EurostarIan Strafford Taylor | Chief Executive | FairFXPaul Van Alfen | Global Head of Airlines and Travel | Ingenico ePaymentAnouska Ladds | European Head of Airlines, Hotels and OTAs | MastercardBen Jackson | Director of Mercator Advisory Group's Pre-paid Advisory | Mercator Advisory GroupAlex Fitzpatrick | Head of Global Payments | TravelportOvidiu Olea | Founder and Chief Executive | ValootThomas Helldorf | VP for Airlines and Travel | Worldpay
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The death of cash in travel?

EyeforTravel 19 March 2018
E-wallets, currency cards, peer-to-peer exchanges, and of course credit and debit cards, cash is now having to compete with a host of alternatives looking to be more secure and convenient than the traditional payment method of travellers. From WeChat Pay and Alipay in China, iDeal in the Netherlands, Sweden's Klarna, and Sadad in Saudi Arabia, e-wallets are soaring in popularity to the extent that cash is used weekly by only 25% of Swedes and the value of e-wallet transactions now runs into the trillions of dollars in China notes the report.Ovidiu Olea, founder and chief executive of Hong Kong-based fintech start-up Valoot, says Alipay and WeChat Pay are now part of the fabric of commerce in China. "More than just replacing cash, they have successfully replaced plastic as well. They have leapfrogged other parts of the world where there is a move to contactless and instead they have delivered convenience through QR codes," he says.The fintech sector is also jumping into the market using low-cost technology infrastructure and operating on razor thin margins. These innovative services are leveraging the mobile revolution to offer payment cards controlled by mobile apps, which allow for a high degree of flexibility in exchanging currencies. As Ian Strafford Taylor, chief executive of currency card company FairFX, says: "The pre-paid card market began to take off when consumers started to realize that high street banks were offering them a bad deal on exchange rates and fees for spending and withdrawing cash abroad. Debit and credit cards may be an easy option to default to, but the hidden fees soon start to pile up over the course of a holiday."Proliferation in cash alternatives is causing some in the industry to believe that the days of cash are numbered. "Cash is in demise," says Alex Fitzpatrick, head of global payments at travel commerce company Travelport. "We will be a cashless society eventually," she adds. In her opinion governments want to move payments to a digital platform to increase oversight and transparency. Businesses would also prefer to do without cash.However, for Thomas Helldorff, Worldpay's vice president for vertical growth in airlines and travel, "Cash will still be a relevant factor when people go abroad and pay," as catering "for every traveler from every country you would have to integrate every single form of payment out there. Not a lot of them have, so far, managed to get global reach. It has taken the likes of Visa and Mastercard decades to get there."The report finds that although consumers in some countries are highly engaged in the digital revolution sweeping payments, there is strong divergence between markets. In Germany and Austria for example, a strong preference for cash remains, with Germans carrying the most cash on average among European consumers. They also prefer to pay using bank transfer when shopping online and shy away from credit cards in comparison to Italy, for example, demonstrating that even within the EU there is a high degree of variation. Localisation needs to extend beyond language and cultural elements to payment methods for travel brands.Therefore, cash is a long way from finished but the travel industry will need to pay far more attention to the alternatives which are rising in markets around the world.Download this free report now to understand how payments are diverging and how you can take advantage of the new environment as a travel brand through detailed analysis alongside insights from:Daniel Greaves | Senior Manager, Marketing, Payments | Amadeus ITDavid Nunn | Head of Braintree EuropeRichard Cole | Chief Marketing Officer | Caxton FXShachar Bialick | Founder and Chief Executive | CurveJorge Rodriguez | Marketing and E-commerce Manager | easyHotelEdward Chandler | CCO | eNett InternationalPeter Quinn | Payments and Revenue Systems Lead | EurostarIan Strafford Taylor | Chief Executive | FairFXPaul Van Alfen | Global Head of Airlines and Travel | Ingenico ePaymentAnouska Ladds | European Head of Airlines, Hotels and OTAs | MastercardBen Jackson | Director of Mercator Advisory Group's Pre-paid Advisory | Mercator Advisory GroupAlex Fitzpatrick | Head of Global Payments | TravelportOvidiu Olea | Founder and Chief Executive | ValootThomas Helldorf | VP for Airlines and Travel | Worldpay
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38 C-Level Minds Make Change Happen

EyeforTravel 8 March 2018
London, UK -- Instead of providing a basic update on industry trends, the EyeforTravel Summit 2018 gives you leadership skills, access to C-level strategists, and unparalleled deal-making potential.Every day a new acquisition happens, and the fact that Google and Amazon exist has given this event particularly strong attention. It's a senior and fiery enough event for partnerships and deals to happen that hack the system.To see the full agenda and speaker line up, follow this linkWhat will be covered?The Ground Beneath Our Feet is Shifting - How Should You React?How to Grow a Multimillion B2C Travel Brand in the Face of "Unaffordable" Online Monopolies?Blockchain Demystified - How will it change your business?Voice, AI, and Personalisation - Avoid Sloppy Investment and Join the RevolutionTours and Activities - The Next Big Frontier or an Industry Under Attack?Integrate Ancillary Revenues: Tours, Rail, Fintech and PaymentsTo download the full brochure, follow this linkWhat Great Minds will be there?CMO, HiltonCCO, NH HotelsCEO, TrainlineCIO, TUI NordicCTO, HostelworldCEO, Kiwi.comPrincipal Data Scientist, Booking.comGM - Northern Europe, AirbnbCEO - Eurail.com Executive Director - Rome2RioTraditional travel players, people that built businesses from nothing, niche OTAs that grow without the help of Google and most importantly, the fastest growing travel brands in the industry will be on stage and in the 500-strong attendance.This summit has a reputation for not being for the shy, but for businesses that want to partner, expand their market share and try brand new innovations that inspire loyalty.38 C-Level executives are part of the 60-strong speaker line-up, a robust and innovative group of individuals that aren't afraid to question the status quo.To download the full brochure, follow this linkThe event takes place in London on June 4th, 5th and 6th. For the full story, get in touch with the Event Director on details below:Leo LangfordEvent Director EyeforTravel+1800 814 3459 x7158 (US)+44 (0) 207 375 7158 (Global)leo@eyefortravel.com
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Marriott, Accor Hotels and Viceroy Hotel Group discuss the use of data and technology to improve the customer experience and drive loyalty

EyeforTravel 28 February 2018
This keynote panel discussion will be featured on Day 2 at the upcoming EyeforTravel San Francisco Digital Summit 2018 on April 9-10 at Hotel Nikko.Expert speakers to present on this topic include:Christine Kettmer, Senior Director, Customer Experience & Innovation, MarriottSiobhan Mitchell, Director - Loyalty Marketing, Marketing, & Sales, Accor HotelsBiby Notten, Senior Area Marketing Manager, Viceroy Hotel GroupThe panel will cover: Adopting a digital-first approach to your data capture strategyLearn to ascertain a richer picture of each of your customers by developing a comprehensive data strategy - how can you drive loyalty in your business?Measure customer behaviours across multiple devices to build an accurate reflection of consumer activity, media consumption, path-to-purchase and more.This week alone, attendees confirmed include Expedia, Singapore Airlines, Turkish Airlines, Trip Advisor, IHG, Cliff Hotels, IHG and more who will be joining our confirmed speaker list including Hilton, Marriott, Choice Hotels, Winding Tree, Priceline, Booking.com, Cathay Pacific Airways, Lola, Air Canada and more! The West Coast's largest digital travel summit will tackle topics such as the role of emerging technologies in travel, personalization, marketing strategies, utilizing data and technology to deliver an exceptional customer experience & much more. And this is just the start.Will your digital strategy stack up in 2018 and beyond? Click here to learn more and don't miss your chance to be a part of the West Coast's largest digital travel event!Contact the team directly at - renu@eyefortravel.com
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Artificial Intelligence, Blockchain, Voice, Machine Learning, And More on The Table This April

EyeforTravel 14 February 2018
The event is perfectly positioned to address the all-important question currently on the minds of travel brands now: What technologies should they invest in to enhance their digital strategy and how? The summit will provide the perfect platform to ascertain the real tech strategy from the hype, to truly come to grips with the opportunities of these technologies for digital marketing campaigns; and to successfully engage and get closer to the customer.We have so much to talk about, and have split the event into two dedicated tracks: Tech Innovation Strategies: Mobile, Emerging Trends, and Travel TechnologyCase studies to be discussed in this track include: A Choice Hotels Case Study: A Holistic Approach to Emerging Tech & Enhancing the Physical Experience with the Right Digital TechnologyA Marriott Case study: The Power of Mobile to Drive Interaction and Develop Unique Digital Experiences to Stay Top of Mind and Engage with Your CustomerBlockchain Demystified: How Can It Be Applied in Travel and How Will It Change Your Business?Leveraging Data Driven Insights & Technology: Keep Up with The Shifts in Customer Behaviour to Deliver Relevant and Personalized Products Marketing Strategies: Content Marketing, Social media and DataCase studies to be discussed include : Hilton Case Study: Brand Building in the Digital Age: The Role of Storytelling in Today's Customer JourneyCathay Pacific Case Study: Incorporating Virtual Content and Mobile Video into Cathay Pacific Airways' Marketing StrategyAir Canada Vacations Case Study: An Air Canada Vacations Case Study: Keep Your Customers Clicking by Delivering Smarter, Personalized, More Dynamic ContentMelia Hotels International Case Study: Redefine and Rebuild Your Social Media and Digital Strategy Using Data, Personalization & Hyper-SegmentationClick here to see the full agenda and the confirmed speaker line upHere is a snapshot of experts taking the stage in San Francisco in 2017!Amy Ziegenfuss, VP - Global Marketing Focused Brands, HiltonTim Goodwin, Chief Technology Officer, VacasaSam MacDonnell, Chief Technology Officer, HotelTonightTodd Henrich, SVP - Corporate Development, Priceline GroupRobecta Ma, VP - Marketing, Cathay Pacific AirwaysAngel Llull Mancas, Senior Director - North America, Booking.comAmir Amidi, Managing Partner - Travel & Hospitality Center of Innovation, Plug and Play Tech CenterReda Berrehili, Chief Technology Officer, OneFineStayDan Christian, Chief Digital Officer, The Travel CorporationPedro Renaud Anderson, Founder, Winding TreeWill Farnan, Client Partner - Travel Suppliers, FacebookWill your digital strategy stack up in 2018 and beyond? Click here to learn more and don't miss your chance to be a part of the West Coast's largest digital travel event!Contact the team directly at - renu@eyefortravel.com
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EyeforTravel Webinar: Learn How Heathrow Airport, Melia Hotels and Dutch Railways Leverage Technology & Data to Create Seamless Customer Experience

EyeforTravel 6 February 2018
EyeforTravel have brought together key experts to discuss what to do next in this live interactive webinar - sign up to listen in on 21st Feb 3pm GMT.So, what's the game changer? EyeforTravel think technology and data, with smartphones at the helm. So, today's travel brands are leveraging AI, Mobile Integration, NFC, geolocation, beacons and more in an all-out pursuit of customer happiness and seamless travel.With tech savvy passengers' eager to use new digital services to transform their journeys, they can offer a new ecosystem of connected personalized services wins.To share industry insights, EyeforTravel have partnered with TIBCO to create a live webinar series that covers the technology and data that is transforming travel operations.You can sign up to listen in or request the recording here.Speakers for the webinar include: Hans Tonissen Program Architect "Comfort IT" at NS (Dutch Railways)Rodney Dortalina, Technology Evangelist, TIBCOSusanna Mander, VP Marketing & Brand Development, Melia Hotels International Stephen Glenfield, Head of Digital, Heathrow AirportJoin this webinar to learn to:Adapt to the connected traveller to improve user experience and build on engagement with world class techDevelop the right mobile strategies and partnerships with personalized content, incentives and real-time data to create that frictionless travel experienceEvaluate trends: See who's using your services and what information they're accessing from different IoT devicesSounds like something you need to be thinking about for 2018 then sign up here to join the session at 3PM GMT (10AM EST) on 21st Feb 2018.If you aren't free on the day - sign up anyway and we will send you the recording. Shreya GanapathyPartnerships and Business Development | EyeForTravel+ 44 20 7375 7150 | shreya@eyefortravel.comEyeforTravel is a community where the world's top online travel brands - from hotels to airlines, online travel agents, cruise, car hire firms and more - come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.
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Amazon dominates travel brands' ongoing experiments with voice technology

EyeforTravel 5 February 2018
Amazon made a canny move in becoming the first major company to roll out and heavily market smart speakers. This first-mover advantage has made Alexa the go-to for the travel industry's initial attempts to deploy voice technology finds EyeforTravel's new Can Voice Change the Way We Travel? Report, which is free to download now.It's easy to see why travel brands are largely teaming up with Amazon as it has by far and away the most popular smart speaker in terms of sales currently. Amazon has at least 70% of the market share currently according to estimates and substantially beating out Google Home in terms of web search interest in 2016 and 2017. Even more importantly its Alexa personal assistant, as they have made it part of their strategy to focus on the supporting ecosystem and bring in external developers. This has allowed Alexa to grow the number of 'skills', or programmed tasks and apps on the system, exponentially across 2017 from around 7,000 to more than 25,000 by the end of the year.Hotels are putting their own offerings among these skills, as are metasearch companies, airports, online travel agencies, and airlines. This covers a multitude of brands, including KAYAK, United Airlines, Marriott, IHG, Best Western, Skyscanner, Edwardian Hotels, Heathrow Airport, and Kimpton. Hotels are probably the most prominent users of Amazon Alexa and Echo speakers currently as there is an obvious use case for in-room speakers that act as concierges.For IHG, they have begun testing their own virtual concierge through Alexa. However, they found that the human element was still critical, using their call centre to train, "Central Reservation Offices (CROs) have been trying to manage a downward cycle in that not many people are calling them anymore, but they know a ton about the way people actually talk, their cadence and what they ask for," said Bill Keen, IHG's VP of mobile solutions & digital guest experience at EyeforTravel North America 2017. "Through voice listening tools they actually powered our initial Alexa implementation in the hotel rooms, where we actually had a repository of things that guests normally ask when they call the call centre desk and we could actually build it into."However, current adoption trends doesn't mean Amazon will have its own way for the foreseeable future. Multiple players are eyeing the opportunities that voice afford, including Baidu, Samsung, Microsoft, Apple and Alphabet/Google. "I'm a huge Alexa fan, but I think Google is going to have a big advantage as they have a lot of the context," said Paul English, CEO of Lola Tech. "When you do a simple query to Google Home, it can piece together all of that." This data advantage appears already to be having an effect as independent research has found that Google Assistant is more accurate in coming up with spoken answers than any competitors. Similarly, Chinese rivals have made huge progress and claim that their systems are now more effective at transcribing than native Mandarin speakers.It therefore remains to be seen whether Amazon can keep its lead but right now it is the biggest player in terms of dedicated voice applications being built by the travel industry.For more on the topic of voice and its impact on the travel industry, click here to download the complete report for free. You can also download our free report on in-room technology, including smart speakers here.
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Are Amazon, Apple, Google and Microsoft falling behind Chinese voice tech?

EyeforTravel 1 February 2018
Unique dynamics make China a perfect laboratory for developing and deploying voice technologies. This is propelling local players, principally Baidu and iFlytek, to become world leaders finds EyeforTravel's new Can Voice Change the Way We Travel? report.China is likely to become the key market for voice technologies and one in which travel brands need to be paying attention due to a number of reasons. Firstly, is the Chinese language, which has thousands of individual characters rather than a conventional alphabet. This makes typing a challenge, particularly on the smaller screen of a smartphone, creating a clear need that voice can solve. Furthermore, Chinese travellers are far more mobile focused than travellers in other markets according to EyeforTravel's Chinese Travel Consumer report.Progress in voice technologies means that voice technology is already the most convenient way for Mandarin speakers to operate their smartphones. A joint Baidu, Stanford University and University of Washington study from 2016 found it was three times quicker to say English words than type, and 2.8 times faster with Mandarin, while the rate of mistakes was a fifth lower using English and almost two-thirds lower with Mandarin.This creates the demand for voice to flourish in the Chinese market, but local players have further advantages of a supportive Chinese government that has made AI a core focus and a more amenable regulatory environment for this field of research. Data that can be collected, analyzed and deployed with far fewer legal data security and privacy restrictions than in the EU or the US. This could be key, as the quantity of data is key in this kind of machine learning, especially as engineers tackle the next challenge of getting AI to understand and respond to speech in a contextual framework.That data is already being generated by millions of Chinese consumers. Whilst Apple claims Siri has a userbase of around 375 million, likely making it the most used personal assistant outside of China, China's leading player at the moment iFLYTEK claims more than 700 million end users, which they believe gives them more than 70% of the Chinese voice market. Media reports more widely quote a figure of around 500 million regular users, still a vast figure.iFLYTEK's main competitor in China Baidu is hot on their heels, and claims prodigious growth as a result of pouring around USD3 into AI research from 2015 to 2017. In a November 2016 release, they noted that that "the daily requests for speech recognition grew from 5 million in 2013 to 140 million this year, and the number of daily requests for speech synthesis stands today at 200 million."Crucially, both companies have also been able to establish an ecosystem of various players who depend on their software, unlike Apple and Siri. This enables them to extend the reach of their rising voice empires and gather more data to further improve accuracy. Both companies claim that thousands of companies have already developed products from their voice technologies.So, the big tech players in the West have plenty to feel anxious about given the progress of their Chinese counterparts and the scene is only going to get more crowded as Samsung started to push its Bixby voice products in the second half of 2017.Therefore, if there is one key market that travel brands need to keep an eye on in relation to vice technology developments, it is China. The already deep penetration of advanced technologies, alongside unique market dynamics and a language particularly well suited to voice applications seems likely to make the country the forefront for this new way of engaging with the digital world.For more on the topic of voice and its impact on the travel industry, click here to download the complete report for free.
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Can voice technology change the travel industry?

EyeforTravel 30 January 2018
EyeforTravel's new Can Voice Change the Way We Travel? report advises travel brands to get ready for the expansion of voice technologies, as although these are at an early adopter stage, they are already important parts of the digital ecosystem and developing at a breakneck pace.Blockbuster sales of smart speakers over the holiday periods in both 2016 and 2017, alongside a steadily growing number of connected devices per home across major markets in the last half decade, have demonstrated an appetite for voice products. Even more critically than the smart speaker market, personal assistants are being incorporated into ever more platforms, meaning a market of billions of devices already exists.Estimates of voice's market share in terms of search are harder to come by than device sales but this too is growing rapidly, nowhere more so than China. Already, the leading players, Baidu and iFlytek, claim that users are making hundreds of millions of daily requests through voice, allowing them to gather vast amounts of data. This base has allowed both companies to put together voice products that can recognise speech at accuracy rates of up to 98%.This growing accuracy demonstrates the rapid progress in the field and how the technology is on the cusp of being able to transcribe human speech perfectly. However, for travel where the real issue lies according to the report, is not in the technology to comprehend the human voice, but the ability to personalize the experience. Comprehension is one thing but context and cogent answers are quite another, which will require another leap in performance."When you do a normal screen based search, a whole screen of information comes up - but on a voice based search there isn't time for Siri, Echo or Home to read out the whole page," Sam Turner, sales director of Hotelbeds Group told EyeforTravel. "A much more personalised response is required to give you the most relevant information only, and nothing more, otherwise it simply doesn't work."Paul English, CEO of Lola Tech, believes that "ultimately talking to your phone and saying I want a hotel tomorrow night and I am going to be in Chicago Thursday and then having it know enough about the context and enough about the personalization requirements that it does everything for you" is the future.Getting to a more personalised service will require a concerted effort on the part of travel brands in terms of data gathering, interpretation and presentation. Therefore, consumers conducting a full cycle of travel research solely through voice remain some way off.In the meantime, travel brands are finding a variety of uses for voice products to ease the travellers' journeys. Heathrow airport is experimenting with smart speakers in flight screens and key locations in the airport to help travellers with common questions. For hotels, Marriott, IHG, Best Western and Kimpton are among the pioneers in the sector. Principally these brands are looking at using speakers in guests' rooms to provide services and ease guest requests. Bill Keen, IHG's VP of mobile solutions & digital guest experience, reported that they had implemented Alexa into and enthused about its further potential: "Voice is sexy again. I do believe that's the next interface for us." For luxury hotel brand Edwardian, they have gone a step further and developed out their self-developed chatbot so now it has been enabled to speak to guests and the leadership team is looking at their own in-room speaker tech.For more on the topic of voice and its impact on the travel industry, click here to download the complete report for free.
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The technologies transforming the guest's experience

EyeforTravel 23 January 2018
Hotels often feel held hostage by TripAdvisor reviews, but property apps, digital concierges and more are helping hotels reach the guest and react far better to their needs says EyeforTravel's new report.Hotels can now monitor and track guests around their properties using installed apps that can access the guest's location or Radio Frequency Identification (RFID) tied to keycards. They can then log every guest request through AI-driven concierges operating through chatbots or smart speakers that mean the guest doesn't need to ring down to front desk. The growing Internet of Things (IoT), which can be controlled from a single device in the guest's room or their app, can allow the hotel to know what temperature the guest likes their room to be set at, what entertainment they watch, and when items need to be replaced.Armed with this technology, hotels can personalise down to an individual level for guests they know and use aggregate data to predict what they should recommend to new guests. Services are even springing up that amalgamate data from many different hotels to learn from similar properties to identify patterns in guest behaviour and make recommendations for add-ons to the guest's stay.This will give the hotel of the future a key edge in increasing customer satisfaction and also driving increased revenues from ancillaries or pushing entirely new revenue streams.The new ability to react in a smarter and faster way to a guest will also help to push up those all-important review scores, as the best time to receive guest feedback is while the guest is still on property. Hotel platforms and apps make it easier for guests to instantly message any issues to the property. Being able to fix an issue before it escalates into a complaint is vital in today's world of online review sites and digital endorsements.Following up with a bottle of champagne delivered to the room or a free dinner, can make a guest less likely to vent on TripAdvisor, or even better, turn the complaint into a compliment with a post about the fantastic service provided by the hotel. This has a demonstrable effect on the bottom line, with increased review scored tied to better performing hotels with higher revenues according to more than one study.However, with this power hotels will also need to learn where the fine balance lies between helping their guests and becoming overbearing. "Learning what a customer orders, be it craft beer or double-shot espresso, is a benefit. Offering specials that walk that line are okay, but to cross it needs to get consent from the client," says Jeffrey Parker, Vice President of Hospitality Systems, Red Lion Hotels Corporation. "If Joe Smith tells us he wants Jack Daniels and a double-cheese burger in his room with every stay, we need to act on that. If he always orders a cheese burger, we should suggest that,"The hotels that master guest communications and services through this growing proliferation of smart technologies in a way that is appropriate for their clientele will be the ones that come to thrive in the increasingly competitive accommodation market.To download The Future of In-Stay Technology report for free, click here.
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The hotel that talks back is the future

EyeforTravel 18 January 2018
The hotel of the future might become an interlinked artificial intelligence that can speak back to the guest through speakers and chatbots to suggest activities to the guest, answer their queries and solve their complaints says the report. Using AI-powered voice and chat capabilities to do these tasks provides more convenient channels for guest interactions that can not only improve satisfaction with their stay but also drive revenues.Both chatbots and voice systems working through smart speakers can be integrated into a whole system, recording all requests and integrated into a Property Management System (PMS). Largely these early investigations into interactive AI are as smart concierges for hotels, with both big and independent chains deploying the tech."We created a conversation concierge so that people can get all of their informational experience through channels they are more used to operating. It delivers specific responses very quickly. It positions the hotel as a trusted advisor," says Charles Cadbury, Co-Founder of Dazzle Technology, a start-up that implements and operates smart speakers for the hospitality industry."Hotels are able to listen to what the guests want and get real time data of who is asking for what and when. Then they can make real time adjustments to their product or services to cater to those requests."The other benefit of offering these services out to guests through voice or chat interfaces is that hotels staff are alleviated of a lot of mundane tasks and can really focus on delivering a high quality of service to guests.Jeffrey Parker, Vice President of Hospitality Systems, Red Lion Hotels Corporation, says that, according to experts, between 50-75% of guest questions can be responded to by a Bot. "This can relieve questions to the desk staff and other departments. The appropriate way to do it is to also link to your service app infrastructure and have a warm hand-off to a real person.""Conversation allows you to ask very specific answers in a type of communication you are most comfortable with," says Cadbury. "And because it's not a live conversation, you're not tying up staff on the phone."However, Parker has a warning: "Don't ever let your app pretend to be a real person. Be transparent with your guests." (For more on chatbots click here for our free report).The human element is also still highly relevant in creating the background that can make these interactive AIs possible. Humans are necessary to create a culture of recording and measuring guest interactions and building up the background data. IHG used their customer service call centres to help build up their Alexa offering, for example."The best way to build a picture of the guest is to leverage the hotel's greatest assets, their people, to capture every seemingly relevant detail humans need to build personal relationships," says Armand Rabinowitz, Senior Director of Strategy and Workgroups at Hospitality Technology Next Generation (HTNG).Similar to putting a data strategy in place, hotels need to think about the individual guest when implementing voice and chat functions. Hotels can't just charge in and introduce voice to every room and client, privacy issues are at play too. "We need to take clues from the guest and offer services based on what profile we think they are, but not to the extent we ruin that relationship," says Parker. Hotels need to offer guests the choice and respect their decision if they ask for connected devices to be removed. Chains such as Marriott and IHG are working closely with Amazon to develop solutions that provide the guests with a seamless experience while also protecting their privacy. Data collection and privacy issues will only be highlighted as the EU's GDPR regulation comes into force warns the report.To download The Future of In-Stay Technology report for free, click here.We have also covered voice technology and its implications for travel in a dedicated new report on the topic, which is free to download now here, as well as chatbots, which can be downloaded here.
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EyeforTravel have an attendee list for the data travel elite that they think you need to see!

EyeforTravel 17 January 2018
With more travelers turning to the internet and mobile to get ideas, inspiration, and options for their trips. There's more data on each customer from their searches, saved preferences and previous travels. This event covers data analytics, revenue management, marketing analytics and artificial intelligence and personlizartion. Data is where it's all at - see how you can leverage data to get up close and personal with your customer.EyeforTravel are excited about this shift towards smart data and have positioned their EyeForTravel Smart Travel Data Summit (Feb 27-28, Miami) to focus on just that, and are even offering a sneak peak of their attendee list early.The event will have 130+ travel data decision makers to help brands identify the data, technology, partners and strategies that you need to grow revenues in the mobile-first world!To shed light on who will be at the event, Tim Gunstone the Managing Director for EyeforTravel said " "We're excited to be welcoming back executives from Southwest Airlines, Wyndham, AirBnb, Booking.com, Hilton Hotels, the Travel Corporation, Allegiant, Priceline, Winding Tree and a lot more"He went onto to say, "We don't usually release our delegate list this early but we want to shout about this event, we have over 90 people in, and thought we should share it, to give others the chance to book in early and manage their meetings too!"Need a bit more convincing?Look who you could meet and learn from: Airbnb, Amazon, Air Canada, Hilton, Delta Airlines, Mozio, HQ Revenue, Southwest Airlines, Priceline, McKinsey, Amperity, Lufthansa and moreTest your data strategy with insights from across the travel market to discuss everything from personalization, artificial intelligence, revenue analytics, blockchain, GDPR, data talent acquisition, data integration, marketing analytics to enhance the customer experience and so much more!Get your data and commercial teams talking to see your analytics insights take off. Reach those new levels of personalization and discuss the best attribution models on market today!Learn more about who is attending the Smart Travel Data 2018 event in sunny Miami here: http://events.eyefortravel.com/smart-travel-data-summit-north-america/If you are a hotel - cruise or airline - contact the team for discountsContact the team directly at - shreya@eyefortravel.com

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