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Highly Anticipated Twa Hotel At JFK Airport Selects Sabre To Power Its Distribution Strategy In Multi-year Agreement

Sabre 14 March 2019
SOUTHLAKE, TEXAS - Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced a multi-year agreement with the TWA Hotel, the only on-airport hotel at JFK Airport, opening on May 15, 2019. The brand new, first-class hotel in the restored landmark 1962 former TWA terminal designed by Eero Saarinen will pay homage to the golden age of travel with midcentury modern-inspired guestrooms, eight restaurants, six bars, high-end retail outlets, 50,000 square feet of event space, a 10,000-square-foot fitness center, a rooftop pool and an observation deck.Since the 512-room TWA Hotel began accepting guestroom reservations in February, the hotel has been utilizing Sabre Hospitality Solutions' SynXis Platform, including SynXis Central Reservations (CR), to power its distribution strategy. When the TWA Hotel welcomes its first guests on May 15, 2019, the TWA Hotel will benefit from the SynXis Platform's advanced technology as it establishes itself in the marketplace, while also securing an effective, future-ready channel strategy that is designed to maximize the revenue of both direct and indirect channels."We are pleased to be working with Sabre Hospitality Solutions' SynXis Platform as our booking platform at the TWA Hotel," said Tyler Morse, CEO of MCR and MORSE Development, the developer of the TWA Hotel. The SynXis Platform is an open-architecture platform that integrates critical hospitality systems to optimize distribution, operations, retailing and guest experience. It includes several components, including SynXis Central Reservations, which provides distribution of rates and inventory through all online and offline distribution channels; connectivity to global distribution systems, online travel agents, website and mobile booking engines; and seamless integration of critical property, revenue management, loyalty and content systems, providing holistic views of hotel guests and revenue."We are very excited to have a role in the operations of this iconic property as it opens," said Clinton Anderson, president of Sabre Hospitality Solutions. "In today's fragmented hotel distribution landscape, we strive to provide our customers with solutions that enable them to get the most exposure from both direct and indirect channels, while providing superior experiences for their guests. When the TWA Flight Center was built in 1962, hoteliers could have only dreamed of being able to manage distribution and operations with such technological precision, knowledge and breadth. Today, Sabre is proud to work with the TWA Hotel as it wholly embraces the future of hospitality while celebrating the past."
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Sabre Joins Forces with Microsoft to Reimagine the Business of Travel

Sabre 31 May 2018
Accelerating its strategy to reimagine the business of travel, Sabre Corporation (NASDAQ: SABR) today announced a long-term strategic agreement with Microsoft. As part of this new agreement, Microsoft will empower the migration of Sabre's commercial applications to Microsoft Azure by investing cloud development expertise and services in support of Sabre's vision to lead an industry evolution in retailing, distribution and fulfillment."The cloud presents an opportunity to rapidly innovate, create and deliver new business value for Sabre and our customers," said Joe DiFonzo, Sabre CIO. "Microsoft is more than a technology provider for us. Their team will be a key asset in our transformation, through proven leadership in the cloud space along with industry expertise and best practice methodology to help us realize our vision."Together the two companies will work to help Sabre better harness the power of its data and apply artificial intelligence and advanced analytics to create new services for hotel, agency and airline customers. Sabre technology processes over $120 billion of estimated travel spend each year, and every minute Sabre systems serve thousands of travel agents, board thousands of passengers, and process hundreds of bookings. As Sabre continues to evolve its cloud strategy, the company's customers will be able to offer travelers more personalized and integrated experiences - especially important for Sabre's strategy to innovate Beyond NDC and deliver next-generation retailing and distribution solutions."Cloud technology is critical to our development of a microservices architecture, which will offer our customers bite-sized functionality that can be used independently or combined to build large, complex applications with accelerated speed to market," said Vish Saoji, Sabre CTO.Microsoft Azure also provides Sabre a global footprint with trusted infrastructure and advanced platform capabilities. Through this agreement, Sabre's cloud transition will enhance the stability and security of its products, and a multi-faceted cloud approach will allow Sabre products to intelligently distribute workload across geographies, resulting in better performance and ensuring continuous service availability."Sabre is an established leader in the travel technology space, and we are excited to work closely with them to draw out data-driven insights that can reimagine the business of travel," said Kate Johnson, president, Microsoft U.S. "Microsoft's cloud services will bring a range of new capabilities to Sabre that unlock even more value for their customers and will help them to succeed in transforming their industry with intelligent technologies."Sabre and Microsoft partnered earlier this year on the pilot launch of an A.I.-powered chatbot, "Ella," that explores how artificial intelligence can help travel agencies better serve travelers by fulfilling their most common service and support requests with smart technology. In developing the chatbot, Sabre leveraged Microsoft Bot Framework and a selection of Microsoft Cognitive Services, including Language Understanding Intelligent Service (LUIS) which provides simple tools to build language models, allowing any application or bot to understand natural language commands and react accordingly.
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Sabre launches first AI-powered business intelligence solutions for the hospitality industry

Sabre 24 October 2017
SOUTHLAKE, Texas -- Sabre Corporation (NASDAQ: SABR) has developed the hospitality industry's first analytics platform to use artificial intelligence (AI) to help maximize total hotel revenue. SynXis Analytics Cloud is Sabre's new data and analytics platform built from the ground up for the hospitality industry.Without an industry-grade automated solution, many hoteliers are hamstrung with a number of separate - often manual - reports, creating an expensive lag in their revenue-focused decisions and making them reactive to market dynamics. Even with solutions available on the market today, hoteliers are limited to analyzing past events which provides only a historical view and few actionable insights.Leveraging artificial intelligence, SynXis Analytics Cloud identifies opportunities for revenue and guest experience improvement and helps hoteliers avoid lost revenue by analyzing data from operations, finances, room-stay production, ancillaries and rate-room-channel configurations to deliver targeted, actionable insights. A hotel user is also able to design and test different predictive models by choosing a variety of pre-built machine learning algorithms."Our vision for SynXis Analytics Cloud is focused on solving the hospitality data integration challenge and meeting hoteliers' need for self-service business intelligence and artificial intelligence capabilities," said Balaji Krishnamurthy, vice president of global strategy, corporate development and business intelligence for Sabre Hospitality Solutions. "The move to predictive forward-looking analytics represents a tectonic shift for the hospitality industry that has traditionally been limited to static backward-looking reporting. We are bringing AI to operations, distribution, personalization and retailing."Customer ResponsesSeveral Sabre customers including Denihan Hospitality Group, Preferred Hotels & Resorts, Vantage Hospitality Group, L.E. Hotels and Two Roads Hospitality have already embraced these solutions.According to Joshua Steele, Denihan's director of reservations, key accounts and operations, "SynXis Analytics Cloud offers powerful analytics tools that are fast and easy to use and the fresh visualization capabilities allow for in-depth analysis of subchannel booking trends. I have used the tool for market segmentation channel analysis and to evaluate negotiated account performance."SynXis Analytics Cloud includes a suite of pre-built insights for executives, business managers and hotel revenue analysts that allow them to see hotel performance at a region/brand/chain level down to rate code level, while also providing powerful on-demand analytics and storytelling capabilities. The platform offers a robust data warehousing service to host and integrate multiple sources of hospitality data in the cloud and empower highly customized, on-demand analytics consumed through a suite of self-service business intelligence capabilities.Performance Insights, Self-Service BI and Rate Insights are the flagship products available today in the SynXis Cloud Analytics suite of solutions. Sabre expects to expand its business intelligence offering later this year with additional AI-powered solutions."We are fans of Performance Insights as we have all information at our finger tips. Instead of running reports per property to have an overall idea of how our company is doing, we can run figures and get immediate reports. It also has a variety of graphs and tabs that can be easily exported. I do not know how we would manage our reporting without this tool," said Bianca Porto Barga, vice president, account management for L.E. Hotels.About Sabre CorporationSabre Corporation is the leading technology provider to the global travel industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
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Sabre Reimagines Lodging with New Content Services Solution to Expand Current Offerings and Drive New Growth

Sabre 29 September 2017
Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced development of the new Sabre Content Services for Lodging, a technology solution that will integrate multiple sources of content including the Sabre global distribution system (GDS) and non-GDS sources such as aggregators, re-distributors, agency-sourced hotel content and other sources as identified. Planned for a 2018 launch, the new solution will also support a multi-representation display option of the content creating a whole new way to retail travel content.Buyer demand is growing for more hotel content across properties, products, amenities, and rates, and this market need is the driving force behind the development of Sabre Content Services for Lodging. Buyers and consumers of GDS content will have access to more options and a more consistent shopping experience to include the way content is displayed at the room and rate level. The goal is to provide a flexible solution that meets the needs of customers."As a travel technology leader with customers spanning six continents, we're identifying areas that not only cater to the growing needs of travelers but also redefine the travel experience," said Traci Mercer, Sabre senior vice president of lodging, ground, and sea. "The Sabre Lodging, Ground and Sea team is committed to enhancing our portfolio of lodging options, ensuring we continue to lead the way in meeting the distribution and e-commerce needs of these customer segments."The solution will include the capabilities of Sabre APIs and will be incorporated across all Sabre points-of-sale: Sabre Red Workspace, GetThere and TripCase. Not only will it drive more efficiency and revenue with increased lodging choice, but for bothuyers and suppliers of lodging content this solution will extend tools that improve optimization capabilities to better manage chain, property, and rate-level preferred content.About SabreSabre Corporation is the leading technology provider to the global travel industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
Article by Tim Haynes
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Blockchain: Beyond the Hype

Sabre 11 August 2017
BLOCKCHAIN BASICSBlockchain is self-descriptive: blocks of data are sequentially added to a chain of similar blocks. All blocks in a chain must follow the same set of rules, established from the first block. As each new block of information is added, the entire chain is tested to make sure nothing is out of place. Chains are unbreakable or "immutable"-once a block is in place, it can't be moved or changed without taking the whole chain apart. At its core:Blockchain is a framework optimized for immutable, distributed, public ledgers. It allows the direct transfer of value between parties without requiring those parties to trust each other. The value can be any digital record--currency, property, identity, loyalty, votes, media, etc.Blockchain is not a single thing; it's a set of ideas. Blockchain protocols (like those defined by Bitcoin, Ethereum, Hyperledger, etc.) are essentially programming languages-- each has various strengths and weaknesses.Blockchain is nascent in its development. At an MIT-hosted conference on blockchain in April, blockchain was compared to the 1989-1990 Internet--a time when today's protocols (like HTML) were still being figured out. This comparison suggests: 1) blockchain could have a powerful and widespread future; 2) blockchain still has a very long way to go; and 3) blockchain is ripe for experimentation.Gartner Inc. has placed blockchain on their Hype Cycle near the "peak of inflated expectations." According to their model, this means blockchain may slide into the "trough of disillusionment" for a period of years before it comes into its own and has a transformative and lasting impact.GLOBAL IMPACTThe number of companies working on blockchain is increasing exponentially. The Ethereum protocol alone has over 500 decentralized applications live or under way, and new blockchains are being launched weekly. At present, an array of governments, businesses, non-profits and ad hoc collectives are using blockchains in a breadth of ways hinting at its future potential.Businesses are committed to and experimenting with blockchain platforms and protocols. The two most significant concentrations are around the open-source Hyperledger project and the Enterprise Ethereum Alliance.Blockchain-based currencies have the potential to bring the entire world into a digital economy.Governments, banks and non-profits are testing blockchain-based cryptocurrencies, with the potential to bring digital financial services to everyone, including 2 billion people in developing nations who have never had access to a bank or credit card.Every good--physical or digital--can have a unique permanent record (a 'passport') stored in blockchain. Outside finance, the hottest growth area for blockchain seems to be transforming supply chains to better track goods between businesses and across borders, helping guarantee authenticity and eliminate counterfeiting.Blockchain has the potential to change the shape of public information. Blockchain-powered projects providing services similar to Facebook, YouTube, Twitter and countless other major platforms are proposed or in development with the goal to return ownership of assets to the individual and assure freedom from censorship.TRUST ISSUESBlockchains are being hyped as the end to silos, corruption, lack of transparency and insecurity. But in taking a wider look at the tech landscape, it's still unclear in which cases blockchains will offer a favorable value proposition over other kinds of ledgers, including traditional databases.The touted immutability of blockchains is both a pro and a con. If the data is correct and the protocol is secure, then immutability is a tremendous benefit. But whenever something is recorded incorrectly, or a loophole is found and exploited in the original protocol of the blockchain, those problems are very difficult to resolve. With nodes as partners, there is no "higher authority" to appeal to if/when something goes wrong.Private blockchains "solve" the higher authority issue, since every node within a blockchain is controlled by a business, coalition or government. But in many of these cases, it's unclear why blockchain is necessary. Existing database solutions can be built with most of the same features as blockchain and can often be implemented at lower costs with existing infrastructure.Since the rules for a blockchain are established from the first block, what effectively occurs in a public blockchain is a shift in trust: instead of trusting an institution to create and maintain data records, participants are asked to trust that whatever entity creates the initial block does so in a clear and secure way, that data is then entered correctly, and that the majority of nodes remain committed to the original goals of the system. In a private blockchain, trust is similar to today: you trust whatever entity (or entities) controls the network.TRAVEL RELEVANCEBlockchain appears to excel when you need a clear and immutable record of any type of information (such as location or ownership) to be accessible to multiple parties who may not trust one another. We're beginning to see blockchain prototypes emerging in the travel space:Webjet is piloting hotel room inventory on blockchain, to collect exponentially more data with each booking and ensure prompt and complete payment to all parties.Startups are eyeing digital identity management on blockchain. Combining biometric identification with blockchain may provide more secure digital proof of identity, over traditional identity measures like a passport.Hotel and airline loyalty programs may transition to blockchain to help streamline tracking of loyalty points and simplify conversion and redemption across all players.Airbus has brainstormed blockchain possibilities, and is part of the Hyperledger blockchain consortium; their test project is to use blockchain to create industry-wide tracking of pilot diplomas, certifications and qualifications.Moog Aircraft group is using blockchain for parts tracking, as well as to digitally authenticate and provide rights management for 3D printed airplane parts.Even the most bullish blockchain proponents acknowledge the need for some centralized or trusted authorities within complex business systems. In travel, centralized players are necessary to help ensure proper identity, policy compliance, reporting and security. The cost and potential regulatory liability of moving billions of transactions to a new and barely-tested ecosystem is extremely prohibitive, as is the challenge of consensus around a new platform.This is not to say that travel distribution functions will never be provided via a blockchain. But when these develop, they will most likely be on a private blockchains, and implemented only after extensive testing and validation of the security and safety of the platform. And there would still be a central, trusted authority, helping manage compatibility and compliance within the blockchain system.Regardless of which projects get off the ground, blockchain looks to have significant long term impact inside and outside the travel industry.
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Nine technology trends shaping tomorrow's travel industry

Sabre 3 August 2017
SOUTHLAKE, Texas -- Sabre Corporation, the leading technology provider to the global travel industry, has released its latest technology forecast, Sabre Labs' 2017 Radar Report. The report evaluates nine key technologies with an outsized impact on the travel landscape, looking at what's happening today and what to expect for tomorrow."We are in the midst of increasingly rapid and dramatic technological change, poised to revolutionize how and where we travel," says Mark McSpadden, vice president of emerging products and technologies for Sabre Corporation. "Technologies like artificial intelligence, neural interfaces and quantum computing each have the potential to produce change as dramatic as the growth of the Internet."Here's a sneak peak at what's included in the Radar Report:Blockchain - Being hailed as the new "Internet of Trust," blockchain is awash in innovators looking to transform industries, governments, commerce and culture. We look at short and long term effects most likely to change the travel landscape.Neural interfaces - When it comes to the mind, there are two very different challenges: extracting information out and transferring new information in. Neural interfaces attempt to address one or both challenges, and can do so in either an invasive or non-invasive way.Space Tourism - Mars is the final frontier of human travel for our lifetimes, but closer to home, commercial and government competition is heating up as a 21st century "space race." It's not just promising orbiting hotels, but trickle down technologies that will bring all corners of the earth closer together."The next generation will see a radical transformation of how we live, work and play," says McSpadden. "We see tremendous opportunities for businesses to start experimenting with and implementing technologies like blockchain, augmented reality and trusted presence to help shape a more seamless, safe and personalized future for travel."Sabre Labs is the travel and technology innovation team within Sabre devoted to exploring how new capabilities will impact travel over the next decade. The full 2017 Radar Report is freely available for download here.
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Whitepaper: Channel Optimization: The Secrets of Data-Driven Hoteliers

Sabre 22 March 2017
Sabre Hospitality Solutions has collaborated with Phocuswright on a new research report that evaluates channel optimization in the hospitality industry, identifying the critical elements of an effective, future-ready channel strategy that will maximize the ROI of both direct and indirect channels.This new report, "Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers," will help hoteliers make well-informed, data-driven decisions about their channel strategies and offers insights on consumer trends, along with data analysis, infographics and clear recommendations that hoteliers can put into action right now.Challenges in Today's Distribution LandscapeThe fragmented nature of today's hospitality industry creates a complex distribution landscape and unique challenges that hoteliers must overcome in order to maximize revenue:Traditional segmentation isn't enough. Hoteliers need to identify the unique behaviors of shoppers and group those common behaviors together with a targeted approach. Regional variations in consumer behaviors as well as widespread adoption of consumer technologies and services drive additional complexity and must be addressed.OTAs and metasearch engines are investing heavily in advertising and sophisticated technology platforms to capture more traffic and hotel bookings.Many hotels continue to rely on legacy technology systems that are not equipped to handle today's diverse distribution strategies, which call for pricing and product strategies that can change rapidly and easily.Consumers & Technology Increase Complexity in Channel StrategyAdvances in technology have dramatically changed how consumers shop, which in turn affects how hoteliers must market to them. Today's hotel guests command greater control over their personal travel decisions, thanks to the number of shopping and booking channels and the fact that travelers now use an array of devices to research, shop and book any given trip.What's more, research shows that there are wide variations in shopping and booking channel preferences based on geography. The report analyzes shopping and booking trends by channel in the US, the UK, China, Brazil, France and other countries, and finds that a customer's purchase channel does not always correlate with shopping channel preferences."Mastering distribution is a bridge to transforming the guest experience and an opportunity to build familiarity and loyalty with the guest before they ever walk onto the property," said Alex Alt, president of Sabre Hospitality Solutions. "Today's distribution landscape is highly complex and that will only increase in the future. No matter the size or location of the property or chain, every hotel needs to have a well-defined distribution strategy - informed by data and analytics - for how they can successfully attract guests across all channels."Three Key Steps to Developing the Right Channel Mix The report discusses three critical takeaways for hoteliers who want to master distribution and overcome market complexities:Get Your Data House in Order - With the right analytics, hoteliers can better engage with guests as individuals based on explicit and implicit signals shoppers give during the shopping experience.Leverage Persona-Based Motivation to Understand Behavior - By combining traffic and conversion statistics with consumer trends and regional differences, hoteliers can take a strategic look at their target customers and develop a channel mix that fits their brand.Assess Channel Risk and Return - Channel optimization is not a "set it and forget it" proposition. Hoteliers must consistently monitor and evaluate their channel strategy to more efficiently acquire traffic, then convert that traffic into profitable transactions."The investments that hotels make in their channel optimization and distribution strategies will define the next generation of winners in hospitality," Alt said. "With this report, we share insights and takeaways that will help hotels maximize revenue through distribution."About Sabre CorporationSabre Corporation is the leading technology provider to the global travel industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.About PhocuswrightPhocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organization effectiveness. The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents. Phocuswright is a wholly owned subsidiary of Northstar Travel Media, LLC.

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