Improving revenue at your hotel is not just about the right price, it's about lowering costs and increasing the spend of the customer on-property. Integrating digital marketing, and online customer experience analytics, into the hoteliers' strategy is important because it helps close the 360-degree customer engagement, retention and acquisition cycle. Hoteliers have learnt how to track conversions, and the source of traffic, now we're set to learn the next step in analytics - actioning insights from online customer behaviour. Hoteliers have this data available to them, it's time to learn how to use it to continuously improve!While retaining past guests, frequent guests, and loyalty members is imperative, the hotel industry must put some focus into the online customer experience, and really implementing total revenue management at property level. Two big topics, two more big shifts in the way the industry manages and markets their rooms.Next month, for the first time, HSMAI Asia Pacific has invited senior hoteliers from Revenue, Digital, Distribution and Marketing to Bangkok to discuss trends, and impart their valuable experience to help other hoteliers improve overall performance.The 2016 "HSMAI Strategy Conference" will feature case studies, and 'How to' presentations which will help you in your day-to-day work. The speakers will clearly explain, how to improve your performance, they'll also be advising how to use all the skills from different disciplines in order to come up with a winning strategy for 2017. The different skills from people in Revenue, Distribution, Digital, Marketing, PR, and Sales are all needed to succeed in 2017.Speakers from Accor, IHG, Four Seasons, FRHI, Starwood, Onyx, Minor, Red Planet and Marina Bay Sands will be joined by Google to tell you how you can build a digital marketing plan that reaches the right people, at the right time, on the right device to win the booking, at the right price. To win, you'll need to use all the skills in your Sales & Marketing Department.Please join us in Bangkok. Check the other topics addressed during the conference on the HSMAI Asia Pacific website.