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The Rainmaker Group Closes Sale of Multifamily Housing Assets

The Rainmaker Group 6 December 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced the closing of its sale of Rainmaker LRO multifamily housing business and product portfolio to RealPage, Inc., a Texas-based provider of software and data analytics to the real estate industry. The sale allows Rainmaker to strengthen its position as the leading provider of revenue management solutions for the hospitality and gaming industry."We have partnered with the hospitality community for more than 20 years, and we look forward to continuing an excellent relationship with the hotel and gaming market," said Tammy Farley, president of The Rainmaker Group. "Our focus now is exclusively on growth and innovation for our hospitality customers. It is an exciting time for our company as we begin this new chapter, and we wish the team at RealPage every success."Rainmaker's groundbreaking revenue and profit optimization product suite includes:guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;grouprev an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; andrevintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.Rainmaker announced the sale of its multifamily housing assets to RealPage in February. The asset purchase price was $300 million.
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Fontainebleau Miami Beach Selects Solution Suite from Rainmaker to Optimize Hotel Revenue and Drive Competitive Advantage

The Rainmaker Group 5 December 2017
ALPHARETTA, GA. -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that Fontainebleau Miami Beach has selected a comprehensive solution suite, including guestrev, grouprev, revcaster and revintel, to optimize hotel revenue and drive competitive advantage at the 1,504-room property. The agreement expands Rainmaker's footprint in the luxury hotel and resort market.Fontainebleau Miami Beach, South Florida's most iconic resort, hosts thousands of guests each month and is a popular destination for both business and leisure travelers. The property's management team wanted a comprehensive revenue optimization suite that would allow them to analyze total guest value, streamline group pricing processes and gain an edge on the competition. They also wanted a cloud-based software suite that would offer predictable IT costs and an accelerated return on investment. After an extensive review of vendors and solutions, they selected the Rainmaker suite based on features, functionality and ease of implementation."Our property is unique, with a variety of room categories and large group demand," said Phillip Goldfarb, president and chief operating officer at Fontainebleau Miami Beach. "After a diligent search, we determined that the Rainmaker suite would meet all our revenue optimization goals. We look forward to using the solutions to automate our group pricing process, gain insight into our revenue operation, and make more informed and profit-driven business decisions."Fontainebleau Miami Beach has implemented the following revenue and profit optimization solutions from Rainmaker:guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand and price sensitivity to recommend the best pricing for group business;revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; andrevintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level."Fontainebleau Miami Beach is one of the world's most popular and well-known resorts, and we are thrilled to partner with them to optimize hotel revenue and drive competitive advantage," said Tammy Farley, president of The Rainmaker Group. "Revenue management technology plays a critical role in ensuring a hotel's business growth and sustainability, and our solutions offer a complete and integrated package. In selecting our solution suite, Fontainebleau is making a strong commitment to driving guest bookings, outperforming their competitors and increasing profitability."Situated on 20 oceanfront acres, Fontainebleau Miami Beach is one of the most architecturally and historically significant hotels in the world. The property includes more than 1,500 luxury guest rooms and suites, 12 restaurants and lounges, an exclusive collection of retail shops, a 40,000-square-foot award-winning Lapis spa, and a dramatic oceanfront poolscape. The property is also home to the world-renowned LIV nightclub, which recently underwent a $10 million renovation.
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Rainmaker Announces Antitrust Clearance from U.S. Department of Justice, Clearing the Way for Completion of Multifamily Assets Sale

The Rainmaker Group 30 November 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that it has received antitrust clearance from the U.S. Department of Justice to transition its Rainmaker LRO multifamily housing business and product portfolio to RealPage, Inc., a Richardson, Texas-based global provider of software and data analytics to the real estate industry. The company anticipates the transaction closing will take place by the end of 2017.On February 28, 2017, Rainmaker announced the sale of its multifamily housing assets to RealPage, Inc. Completion of the sale allows Rainmaker to further strengthen its position as the leading provider of revenue management solutions for the hospitality and gaming industry."We are pleased to have reached this milestone and wish our multifamily team the very best," said Tammy Farley, president of The Rainmaker Group. "Our multifamily customers will benefit from RealPage's strong software platform and data analytics in the multifamily market. Rainmaker will now focus exclusively on growth and innovation for its hospitality customers. The transition is an absolute win-win."Rainmaker's revenue and profit optimization product suite includes:guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;grouprev an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; andrevintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level."This transaction underscores Rainmaker's longstanding commitment to its hospitality customers," concluded Farley. "The sale will allow us to focus all of our energy and resources on developing the most powerful and flexible revenue and profit optimization solutions in the industry."
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Rainmaker Ends Q3 2017 with High-Growth Momentum

The Rainmaker Group 16 November 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that it ended the third quarter of 2017 with record-setting performance and growth, advancing its position as a global technology leader.Since July 1, Rainmaker has expanded its reach in both the number of customers and the number of properties using its groundbreaking solution suite, which include guestrev, grouprev, revcaster, and revintel. Year-over-year, the company has seen a nearly 30 percent increase in hospitality property deployments; additionally, in this same period, the company realized 30 percent growth in its customer base.Las Vegas-based Station Casinos is among the customers that recently selected Rainmaker solutions. In Q3, the company chose revcaster for 11 of its properties, totaling more than 4,800 rooms. Station Casinos had already purchased the guestrev and grouprev solutions and wanted to expand its use of the Rainmaker suite. The solutions will help the company optimize revenue, secure the most profitable guests, and streamline operations."As the hospitality industry becomes increasingly competitive, it's critical that properties invest in technology that drives revenue and profitability," said John Brown, executive director of revenue management at Station Casinos. "We reviewed a number of revenue management and profit optimization solutions and determined that the Rainmaker suite was the ideal fit for us, with all the features and functionality we needed. These solutions will give us the tools we need to maximize revenue, make more informed business decisions, and gain an edge on the competition."Rainmaker's revenue and profit optimization product suite includes:guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; andrevintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level."Our revenue and profit optimization platform continues to deliver exceptional results," said Tammy Farley, president of The Rainmaker Group. "In fact, performance in Q3 has exceeded our expectations. This is due to our deep commitment to solution innovation and to the dedicated employees who partner with our customers to ensure their success. This is an exciting time to be in the hospitality industry, and we look forward to ending the year with record-setting growth."
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Rainmaker Executive Dan Skodol a Featured Speaker at Best Western Hotels & Resorts 2017 Annual Conference

The Rainmaker Group 6 November 2017
ALPHARETTA, GA. -- Nov. 6, 2017 -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that Dan Skodol, the company's vice president of revenue analytics, will be a featured speaker at the Best Western Hotels & Resorts 2017 Annual Conference, which will be held Nov. 7-10 at Gaylord Opryland Resort & Convention Center in Nashville, Tenn.Skodol's presentation, titled 'Comp Set: Getting it Right - The Relationship Between Benchmarking and Performance', will take place Tuesday, Nov. 7, from 1:30 p.m.-2:30 p.m. and from 3 p.m.-4 p.m. The presentation will cover comp set best practices; correlation between the nature of price competition within markets and RevPAR performance; and using technology to outperform the competition.Skodol, who has an extensive background in the hospitality industry, joined Rainmaker in January 2014. As the company's vice president of revenue analytics, he is responsible for product strategy, research oversight, analysis, and modeling for Rainmaker's core hospitality software products. His career experience includes senior positions in the hotel, casino and airline sectors, and he is a frequent speaker on a wide variety of revenue management topics, ranging from forecasting to capital planning."Benchmarking not only helps hotels find opportunities in the market but also reveals whether a property's strategies have had an impact on performance," said Skodol. "Hotels that want to beat the competition must stay on top of key metrics and make pricing decisions that improve revenue outcomes. Technology is integral to this process, giving hoteliers access to real-time data so that rates can be set accordingly. This is an important and relevant discussion, particularly for properties in highly competitive markets, and I look forward to sharing information and insights with attendees."Rainmaker's groundbreaking revenue and profit optimization product suite includes:guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; andrevintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.To sign up for a one-on-one meeting with Rainmaker during the Best Western Hotels & Resorts conference, visit https://www.letitrain.com/best-western-north-american-convention.
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Rainmaker Executive Angie Dobney to Participate in Panel Discussion at 18th Annual TribalNet Conference & Tradeshow

The Rainmaker Group 2 November 2017
ALPHARETTA, GA. -- Nov. 2, 2017 -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue management software, today announced that Angie Dobney, the company's vice president of pricing and revenue management services, will participate in a panel discussion at the 18th Annual TribalNet Conference & Tradeshow, which will be held Nov. 6-9 at the Renaissance Phoenix Glendale Hotel & Spa. The company also will sponsor the conference's opening night 'Meet & Greet' event.Dobney will take part in the panel discussion entitled, 'Gaming/Hospitality Data & Analytics: Translating to More Revenue'. In this session, a group of industry professionals will discuss technology that makes complex data more understandable, tools that drive better decision making, and analytics best practices. The session will take place Tuesday, Nov. 7, at 11 a.m. Dobney, who has an extensive background in the hospitality industry, helps hotels and casinos uncover new revenue opportunities. Her expertise spans the unique challenges related to revenue optimization, and she is a frequent industry speaker on the topics of strategic pricing and data-driven revenue management.During the three-and-a-half-day conference, Rainmaker will offer demonstrations of its award-winning revenue optimization suite, which includes the guestrev revenue management solution, the grouprev group pricing solution, the revcaster rate shopping tool, and the revintel business intelligence application. Many of the country's leading tribal gaming properties rely on Rainmaker's groundbreaking software solutions to drive profitability and outperform their competitors."We look forward to participating in this year's TribalNet Conference and Tradeshow," said Tammy Farley, president of The Rainmaker Group. "We've experienced considerable growth in tribal gaming over the last few years, and we are deeply committed to the success of our customers in this market. TribalNet is always a great event for both vendors and attendees, and we anticipate another exceptional conference."On TribalNet's opening night, Rainmaker will sponsor the conference's 'Meet & Greet' event at SALT Tacos y Tequila, located a few steps from the hotel. The event, which will be held Monday, Nov. 6, from 4:30 p.m. - 7:30 p.m., will give attendees an opportunity to network while enjoying southwest food and drinks, flamenco dancers, and casino games.TribalNet is the industry resource for Native American technology professionals, connecting tribal IT leaders with solutions specific to their market. The organization provides a variety of tools and educational opportunities to its members, including an annual conference, a bi-annual magazine, online resources, and year-round training, that enable tribes to build solid industry partnerships and make well-informed technology decisions. TribalNet, headquartered in Portage, Mich., was founded in 1999.Visit Rainmaker at TribalNet 2017, Nov. 6-9, at the Renaissance Phoenix Glendale Hotel & Spa, Booth #303.
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Rainmaker and StayNTouch Partner to Help Hotels Increase Bookings, Optimize Revenue and Boost Profitability

The Rainmaker Group 19 October 2017
ALPHARETTA, GA. and BETHESDA, MD. -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue management software solutions, and StayNTouch, an innovator in mobile technology and property management systems for hotels, today announced a partnership agreement whereby Rainmaker's guestrev solution is integrated with StayNTouch's Rover cloud-based property management system. The integration will help hotels increase bookings, optimize revenue and boost profitability.An early adopter of the integrated solution is Basecamp Boulder, a boutique property in Colorado managed by Filament Hospitality. "We are excited about the integration between Rover PMS and guestrev because it will enable us to easily leverage the data that exists in our PMS to improve the accuracy of our demand forecasts and pricing," said Ingrid Summerfield, president of Filament Hospitality. "Each of these solutions is powerful on its own; together, they provide an unbeatable combination that not only will ensure more profit-driven business decisions but also will give our property a competitive advantage."The guestrev solution, Rainmaker's flagship product, provides hoteliers with the tools they need to forecast demand at the finest level of granularity, model the impact of events and detect demand patterns often missed by human analysis, and strategically align sales and marketing efforts to increase bookings and maximize revenue. Built on Rainmaker's total guest valuation methodology, guestrev enables properties to better understand demand and set rates that optimize guest room and non-room revenue across various segments to maximize total guest value.The Rover PMS is StayNTouch's cloud-based property management system that streamlines operations from front desk to housekeeping. It is compatible with any device and offers simple monthly pricing that includes training, integrations and configuration."We are pleased to partner with StayNTouch to bring our innovative revenue optimization solution to its customer base," said Tammy Farley, president of The Rainmaker Group. "This integration will allow Rover PMS users to leverage the power of guestrev to suggest the most appropriate room rates; and, as a result, increase profitability. This is an exciting partnership for hotel customers and for us, as we look forward to helping properties outperform their revenue and profit objectives.""In the highly competitive hospitality industry, accurate and timely information is critical to success," said Jos Schaap, chief executive officer at StayNTouch. "The integration between the Rover PMS and guestrev enables properties to forecast demand, set accurate pricing and improve year-over-year performance. We are committed to providing state-of-the-art technology to our customers and are thrilled to partner with Rainmaker to bring this groundbreaking solution to hotels around the world."About RainmakerRainmaker is the hotel revenue and profit optimization cloud. The company partners with hotels, resorts and casinos to help them outperform their revenue and profit objectives. Rainmaker's cloud-based solutions for transient and group pricing optimization, forecasting, and revenue-centric business intelligence are designed to help hoteliers streamline operations, enhance revenue optimization processes, improve lead performance, and drive guest bookings. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000's 'Fastest Growing Privately Held Companies' for the last seven years and to the Atlanta Business Chronicle's list of '100 Fastest Growing Companies in Atlanta'. Rainmaker serves hospitality customers throughout the world from its corporate headquarters in Alpharetta, Ga. and from offices in Las Vegas, Portland, Ore., and Singapore. To learn more about Rainmaker and its suite of hotel revenue and profit optimization solutions, visit www.LetItRain.com.About StayNTouchStayNTouch is a software-as-a-service hotel property management systems company focused on developing solutions that help hotels increase service levels, drive revenue, reduce costs and change the way they attract guests. Developed with mobility in mind, the company's pioneering platform enables properties to create lasting relationships with guests by delivering personalized service levels. StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point. Powering more than 75,000 rooms globally, the company's game-changing solution frees hotels from the constraints of legacy and premise systems and dramatically streamlines operations, increases margins and revolutionizes the way front-line staff connect with guests. StayNTouch is a partner to many of the industry's leading hotels, resorts, casinos and chains. For more information, visit www.stayntouch.com. Media Contacts:Melissa Andrews, The Rainmaker Group, 407-342-7829,mandrews@letitrain.comFrewoini Golla, StayNTouch, 301-799-3280,Frewoini@stayntouch.com
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Rainmaker Ends Summer with Record-Setting Performance and Growth

The Rainmaker Group 5 October 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue management software, today announced that it has ended the summer with record-setting performance and growth, deploying its solutions at more than 150 properties in 14 countries in July and August. The properties include hotels, resorts and casinos throughout North America, Europe, Asia and Australia.Among the company's recent implementations are: FIVE Palm Jumeirah Dubai; Palazzo Versace Dubai; Hotel Panorama Hong Kong; The Chattanoogan; and Fontainebleau Miami Beach. These world-renowned properties are using Rainmaker's cloud solutions to streamline operations, optimize revenue, improve RFP response performance and secure the most profitable guests."Our solution suite continues to deliver outstanding results to hotels, resorts and casinos worldwide," said Tammy Farley, president of The Rainmaker Group. "I am proud of our entire team, who work diligently not only to bring state-of-the-art technology to market but also to provide a consistently high level of support to our customers around the globe. It is a privilege to help properties achieve their full potential, and we are excited to welcome our newest clients to the Rainmaker family."Rainmaker's product suite includes:guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms.grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand and price sensitivity to recommend the best pricing for group business.revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape.revintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.
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Rainmaker Executive Ellis Connolly to Moderate Panel at Stay Boutique Leadership Conference

The Rainmaker Group 2 October 2017
ALPHARETTA, GA. -- Oct. 2, 2017 -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue management software, today announced that Ellis Connolly, the company's vice president of hospitality, will moderate a panel discussion at the Stay Boutique Leadership Conference, which will be held Oct. 3-5 at the UCLA Luskin Conference Center in Los Angeles. The conference is sponsored by the Boutique & Lifestyle Lodging Association (BLLA). Rainmaker is a member of the organization's Inner Circle Club.Connolly will moderate the panel discussion entitled, 'Boutique Tech Update'. In this session, a group of industry professionals will discuss new technologies -- ranging from mobile solutions to virtual reality marketing programs -- that are critical to meeting today's consumer expectations. The session will take place Tuesday, Oct. 3, from 2 p.m. - 2:30 p.m. in the Centennial Ballroom."This is a highly relevant conversation, particularly in today's fast-paced and quickly changing hospitality technology market," said Connolly. "Many hotels are reluctant to embrace new technology, but properties that want to remain competitive must do so. The experts on this panel understand the challenges facing our industry and bring a wealth of experience to the discussion."Connolly, who has an extensive background in the hospitality industry, joined Rainmaker in February. As the company's vice president of hospitality, he oversees sales strategy for hotels, resorts and casinos. His job experience includes working with start-ups and large enterprise software companies to achieve revenue and business growth objectives, and he is a frequent industry speaker on a variety of topics, ranging from hotel technology trends to revenue and reputation management.The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance dedicated to uniting the world's upscale independent boutique and lifestyle hotels and small brands. The association helps its members compete successfully with major hotel companies and offers education on how to meet ever-increasing demand from discerning boutique-seeking guests. BLLA, which has more than 1,000 members, is headquartered in Los Angeles.
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The Rainmaker Group Wins Prestigious GGB Gaming & Technology Award

The Rainmaker Group 28 September 2017
ALPHARETTA, GA. -- The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue management software solutions, today announced that it has received the prestigious silver medal for its groundbreaking grouprev solution in the 17th Annual GGB Gaming & Technology Awards. The award will be presented at next week's Global Gaming Expo (G2E) in Las Vegas.The Gaming & Technology Awards, sponsored by Global Gaming Business magazine, recognize excellence in innovation and practical application in all gaming disciplines. According to the magazine's publisher, Roger Gros, nominations this year far exceeded expectations. "We had a record number of nominations, which demonstrates that these awards are truly the 'Best of the Best,' and the products they represent are on the cutting edge of technology."Rainmaker's grouprev, which took the silver medal in the 'Best Productivity Enhancement Technology' category, is an innovative group pricing solution that streamlines the process of reviewing and responding to group RFPs by analyzing historical data and determining price sensitivity at a micro-segmented level. With grouprev, properties can optimize utilization of all available space, including banquet halls and conference facilities, and move beyond Minimum Acceptable Rates (MAR) for guest rooms with unique and tailored pricing."We are thrilled to receive this recognition from our peers in the gaming industry," said Tammy Farley, president of The Rainmaker Group. "The grouprev solution is used by casino and hotel properties worldwide to optimize revenue and drive competitive advantage. This award is both a testament to the hard work of our entire team and an affirmation of our technology leadership position in the global gaming market."In addition to grouprev, Rainmaker offers a suite of industry-leading revenue optimization products, including:guestrev, a sophisticated and scientific revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape accurately and appropriately; andrevintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.Global Gaming Business is the leading trade magazine published monthly focusing on the casino gaming industry worldwide and is the official publication of the American Gaming Association and Global Gaming Expo. Global Gaming Business also publishes GGB News, a comprehensive weekly enews magazine; Tribal Government Gaming, an annual publication covering Indian gaming; Casino Style, an annual magazine covering non-gaming amenities and casino design trends; and G2E Preview, an advance look at the gaming industry's largest trade show.
Article by Kristi White

Winning the Numbers Game

The Rainmaker Group 25 September 2017
What is Hotel Revenue Management?In the highly competitive hospitality industry, it is critical to assemble as much information as possible to make educated decisions: enter revenue management. Using the basic principles of supply and demand economics, hoteliers can optimize revenue by strategically managing a property's room inventory, pricing and distribution. Based on market trends and forecasts about consumer demand, revenue managers are able to maximize revenue during high-demand periods and stimulate demand during periods of lower activity. Put simply, hotel revenue management is selling the right room to the right customer at the right moment at the right price through the right channel.Leveraging Every MetricWhile revenue management relies on market data and past and current trends, data alone is not enough. A revenue manager must take into consideration many factors, such as changes in consumer behavior, the roles of various distribution channels, and the behavior of the competitive set. The revenue manager also needs to know how to use segmentation, create forecasts, and implement pricing models. Having an overall understanding of the property, the market, and where the property fits in the market allows a Revenue Manager to be proactive rather than reactive.The Role of TechnologyAs a result of technological advances, revenue management strategies have evolved rapidly over the last decade. Consumer shopping channels have changed dramatically and influence the ways consumers conduct research and purchase travel. Technology also offers new insights into consumer behavior and sentiment. A revenue manager's job now is to analyze all available data to determine the tactics that will yield the greatest revenue and optimize room inventory.Business Intelligence (BI)BI is the process of collecting as much data as possible to create decision points that transform disparate data into actionable intelligence. BI is not a new concept, but the sheer volume of data, its reliability, and its real-time nature is new. Big data, high-powered analytics capabilities, inspired data visualization, and fast-and-secure connectivity to the cloud have made it possible to delve deeply into large datasets to mine for essential nuggets of insight in just a few keystrokes. By analyzing this information, revenue managers can respond to consumer demand and market trends faster and more effectively than ever before.Rapid Evolution in Hotel Distribution ChannelsWhile a property's own website remains its most profitable distribution channel, new channels consumers can use are being introduced with frightening speed. Monitoring and leveraging online travel agencies (OTAs) such as Expedia and Booking.com, is vital. These companies offer user-friendly, readily accessible online platforms consumers can use to book room stays. OTAs also make it easier for consumers to price-shop, amenity-shop, and any other kind of 'x-shop' imagined. They are also masters of online marketing, with penetrating marketing budgets. In addition to providing great value to travelers, OTAs offer additional exposure for properties, enabling customers to find those that they may not have heard of otherwise.The Impact of Alternative AccommodationsAirbnb and VRBO.com have changed the mindset of many travelers in terms of types of accommodations possible. These platforms are making revenue management more complex. For example, "share" properties are relieving some of the pressure in high-demand periods, potentially affecting the prices that are charged in specific markets during compression dates. In order to compete, properties must focus on value. Complimentary meals, free Wi-Fi, room upgrades, mobile check-in, and personalized service are some of the ways hotels add value to a stay that Alternative Accommodations cannot. A strong revenue management strategy, focused on all of the ways consumers can transact, is essential for properties to succeed in today's rapidly evolving online marketplace.Revenue is EverythingMerely reviewing reports at year-end and setting once-a-year revenue management benchmarks will position a hotel for failure. Revenue management, as a core skill and discipline, is vital to the success of any hotel property. A successful approach requires a comprehensive understanding of the market, incorporating the latest intuitive technology and predictive analytics customized for the property, as well as consumer sentiment insights generated from social media and online review sites. All of this information must be synthesized before revenue managers can forecast demand, develop dynamic pricing strategies, and successfully navigate the complex landscape of online distribution channels.Coming SoonIn upcoming weeks, we will delve deeper into the four topics of segmentation, forecasting, pricing, and distribution for traditional hotels seeking to take their revenue management to the next level.Want to learn more now? Download the Full Rainmaker Guide to Revenue Management
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Rainmaker President Tammy Farley to Present Revenue Generation Session at AAHOA's 2017 Women Hoteliers Conference

The Rainmaker Group 13 September 2017
ALPHARETTA, GA. -- The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, announces that its president and co-founder, Tammy Farley, will be a featured speaker at the 2017 AAHOA Women Hoteliers Conference, which will be held Sept. 15-16 at the Embassy Suites by Hilton Anaheim North in Anaheim, Calif. Hosted by the Asian American Hotel Owners Association (AAHOA), the event brings together female hoteliers and top executives from across the country for networking, education and professional development. Attendees include property owners, general managers and senior leaders in the hospitality industry. "As a presenter at this year's AAHOA Women Hoteliers Conference, I am thrilled to support ongoing education and leadership among women in hospitality," said Farley. "The conference topics and sessions are in perfect alignment with how Rainmaker helps its clients increase revenues and develop successful, lasting strategies. I am honored to be among those chosen to share perspective with this dynamic group of hoteliers."Farley's session, Revenue Generation Through Marketing and Sales, will be held Saturday, Sept. 16, from 1:15 p.m. to 2 p.m. Farley will offer expert insight into how to interpret industry reports and adjust sales and marketing strategies accordingly. She also will tell attendees how to incorporate what is learned in the session into their overall development strategies. Other speaker sessions will address topics such as communication, development and leadership, with a panel discussion Saturday afternoon that focuses on ways to apply development strategies, sales and marketing, and leadership styles to a business."At Rainmaker, we've explored the synergies between revenue management and marketing quite extensively, and it was the primary focus of our user conference, OPTIMIZE2017, earlier this year," said Farley. "If hotels are to remain profitable, their revenue management and marketing strategies must be aligned. I am excited to share with attendees how they can apply these principles to their own properties."For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit www.letitrain.com.
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Rainmaker's Angie Dobney Demonstrates Revenue and Guest Loyalty Optimization Strategies at BITAC Casino Resorts 2017

The Rainmaker Group 28 August 2017
The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, has been tapped to share expert insight on revenue optimization and guest loyalty with attendees at this year's BITAC Casino Resorts conference. The conference kicked off on August 27 and runs until August 29 at the Four Seasons Hotel Toronto. The inaugural gaming-focused event serves to educate and strengthen relationships among casino property executives and leading industry suppliers. Angie Dobney, Vice President of Hospitality Solutions for Rainmaker, is taking part in an informative panel discussing how overall property profitability can be optimized without sacrificing service quality or negatively impacting the guest experience."I am thrilled to help educate gaming operators on the use of data science, technology, and revenue management strategies to simultaneously enhance both a property's bottom line and guest satisfaction," states Dobney. "BITAC Casino Resorts 2017 is a perfect opportunity to educate the industry on solutions that make it possible to fully analyze all revenue streams, and provide the critical data necessary to fully leverage all of a property's assets."Serving as a panelist alongside other notable industry experts from companies such as Whitesand Gaming and Helix Methods Consulting, Dobney will share her extensive knowledge on how specific data-driven methodologies have been used successfully by casino properties in recent years to optimize revenue and profit, while enhancing the guest experience. She will also help attendees explore how revenue managers can strategically price and reserve room inventory for a property's most valuable guests, by segment and by individual spending and play patterns.Dobney will draw on her experience at Rainmaker developing solutions designed to help the gaming industry overcome the challenges of revenue optimization strategy such as over-discounting and comping guestrooms. By factoring total spend into their pricing decisions, gaming resorts can refine their practices to significantly impact the overall profitability of the property.For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
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The Rainmaker Group Ranks on Inc. 5000 List of America's Fastest-growing Private Companies for Seventh Consecutive Year

The Rainmaker Group 22 August 2017
Alpharetta, Ga. - August 22, 2017 - The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, is proud to announce that it has again ranked on the Inc. 5000 list of the fastest growing privately held companies in the U.S. for 2017, making it the seventh consecutive year to achieve this honor. With the addition of 2017, Rainmaker is now part of an elite two percent (2%) of companies that have had the honor of being listed seven times, and an even smaller percentage that have received this distinction for seven years consecutively. With a continuously expanding customer base, Rainmaker continues to rank on the Inc. 5000 list due to its impressive growth, particularly in the last 3 years when the company grew by 67 percent."Our continuous growth is a testament to the dedication and commitment of the entire Rainmaker team, and we are extremely honored to receive this distinction for the seventh year in a row," said Bruce Barfield, Rainmaker's CEO. "We remain dedicated to developing the most advanced technologies to help our clients optimize their revenue and profit, as well as continuing to grow and expand our global footprint."Founded in 1998 by Barfield and Tammy Farley, who currently serves as president, Rainmaker has remained focused on delivering the highest revenue returns possible for its clients. For nearly 20 years, Rainmaker has successfully developed and expanded its proprietary suite of products and consulting services into the powerhouse the company has become today.Rainmaker's industry leading portfolio of revenue and profit optimization solutions consists of guestrev(r), grouprev(r), revcaster(r) and revintel. This integrated, cloud-based platform is designed to help hoteliers streamline operations, enhance revenue optimization processes, improve lead performance and drive guest bookings. The company introduced several enhancements to its solutions during 2017, including the new revcaster(r) platform and the addition of group forecasting functionality, which contributed to Rainmaker's continued growth."The Inc. 5000 is the most persuasive evidence I know that the American Dream is still alive," says Inc. President and Editor-In-Chief Eric Schurenberg. "The founders and CEOs of the Inc. 5000 tell us they think determination, risk taking, and vision were the keys to their success, and I believe them."Inc. Magazine reports that, on average, companies that made the 2017 list have grown six-fold since 2013, an impressive feat during a time when the economy grew by only 6.7 percent. The magazine stated that this year's honorees are the most competitive in the history of the list, with a three-year average growth of 481 percent. Additionally, aggregate revenue is calculated at $206 billion and the companies listed for 2017 collectively generated 619,500 jobs throughout the last three years.For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
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Rainmaker to Advocate Industry Education and Innovation as Presenting Sponsor of 2017 Hotel Data Conference

The Rainmaker Group 3 August 2017
ALPHARETTA, Ga. -- The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, has joined with the hospitality industry's most respected data resources, Smith Travel Research (STR) and Hotel News Now (HNN), as the presenting sponsor of the 2017 Hotel Data Conference. The market-leading conference, taking place August 9 to 11 at the Omni Nashville Hotel, brings industry experts together for an immersive experience, focused on identifying, discussing and analyzing the data and trends that shape the rapidly evolving $550 billion global hospitality market."We are thrilled to support ongoing education and innovation in the industry, as the presenting sponsor of the 2017 Hotel Data Conference," said Tammy Farley, Rainmaker president. "HDC is a pivotal event for hospitality professionals each year, bringing together the top minds in market data and trends. The HDC subject matter aligns exactly with Rainmaker's focus on revenue and profit optimization through the application of science and data. We are honored to have several of our management team take part in the panel discussions and educational presentations during the event."Rainmaker will play a high-profile role throughout HDC, with Tammy Farley, Rainmaker president, giving the opening address for the conference prior to the general session on Thursday morning, August 10. Also on Thursday of the conference, Ellis Connolly, Rainmaker's vice president of hospitality sales, will take part in a panel discussion entitled, "Group hug! Let's talk meetings." Speakers on this panel will explore the current state of group business and meetings, as well as what meeting and corporate travel planners are looking for when seeking a venue.On the final day of the conference, Rainmaker's vice president of revenue analytics, Dan Skodol will present a "Data Dash" session on the psychology of pricing, showcasing the results of a behavioral survey that Rainmaker conducted at its OPTIMIZE2017 user conference earlier this year. This session is designed to help guide hoteliers and revenue managers in devising pricing strategies that take into account how consumers typically make decisions related to price and purchases."Improving forecasts and optimizing pricing for both transient and group business are the cornerstones of our business and essential components of a successful revenue management strategy," adds Farley. "We are proud to align ourselves with HDC as they continue to explore the growing role of data in these processes and promote best practices that drive the industry forward."For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
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Rainmaker Continues Strong Growth Trajectory with Record Setting First Half of 2017

The Rainmaker Group 26 July 2017
ALPHARETTA, GA - July 26, 2017 - The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, experienced record setting growth through the first half of 2017, adding to its momentum in becoming the de facto standard in hotel revenue management software and services. Since January 2017 Rainmaker has expanded its reach in the number of properties using its platform, with a 41% increase in grouprev(r) and 21% increases in both guestrev(r) and revintel(r). Additionally, in this same time period, Rainmaker's revcaster(r) platform has activated nearly 500 new properties globally, surpassing 5,000 active installs for that product line."It has been a banner year so far for Rainmaker as a company and for our entire team," said Tammy Farley, Rainmaker president. "Our solutions continue to bring exceptional results to each hotelier and casino operator we work with, and our partnerships continue to grow beyond our projections. I attribute this continued success to our staunch dedication to developing the most advanced technologies and continuing to expand our platform, while remaining focused on supplying the best client support and problem solving for all of our current and future customers."Using advanced math and science-based algorithms, Rainmaker's integrated platform of solutions is designed to help hotels and casinos streamline their operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand from every segment of their business.For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit www.letitrain.com.
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The D Las Vegas Increases Profitability and Efficiency with Revenue and Profit Optimization Solutions from The Rainmaker Group

The Rainmaker Group 27 June 2017
ALPHARETTA, GA -- the D Las Vegas (the D), a downtown Las Vegas-based casino hotel boasting unique and high-energy gaming experiences, is enhancing its profitability through the use of The Rainmaker Group's (Rainmaker's) guestrev(r) and revcaster(r) revenue optimization solutions. the D has gone live with both solutions, which are designed to help them leverage total guest value to maximize profit, as well as to gain deeper insights into competitor pricing through advanced rate shopping. the D is home to a two-level casino, 629 remodeled rooms and LONGBAR, the longest bar in Nevada, as well as various onsite dining and entertainment options, making the need for advanced revenue management data analysis a top priority for the property."It is a complex, yet vital task to gather data from various systems into a comprehensible format that can be analyzed in a way that provides actionable insights," said Norm Thom, director of revenue management and operations at the D. "Rainmaker's solutions give us much more relevant information, making it easier for us to optimize our inventory and make better pricing decisions. With the implementation of guestrev(r) and revcaster(r), we are now able to instantly aggregate all the data we need to create segment-specific and even guest-specific rates that help maximize the total profitability of the property."Prior to implementing guestrev(r), the D was manually monitoring its customer segments to forecast and make pricing decisions. Now the revenue management team is able to focus more time on what matters most to the property, such as optimizing inventory to ensure that rooms are sold at the right price for transient hotel guests and that rooms are always available for the casino resort's most valuable gaming customers. With guestrev(r), the team can more efficiently assess data and ensure that room rates reflect the total profit potential of every guest segment.the D was also using an alternate system for rate shopping before implementing revcaster(r), but realized that it needed a more user-friendly system that could fully automate the data collection process and better fit the needs of the property. revcaster(r) gives the D's team all the data they need in a clear, actionable format. With minimal effort, revenue managers can determine where their market strength is relative to seasonality, supply and demand, and local competitors at any given time, creating a more accurate, more profitable pricing strategy."We knew there was an opportunity to enhance how this property operates, and to increase our revenues and profitability overall," adds Thom. "With Rainmaker, we can address what's actionable now and build a plan for the future. Their dynamic solutions help to ensure that we maintain our competitive advantage a year from now, two years from now and so on."Rainmaker will be showcasing its entire Hotel Revenue and Profit Optimization Cloud platform this week during HITEC Toronto at booth #1852. For more information on Rainmaker solutions, please visit: http://www.letitrain.com.
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The Rainmaker Group Continues Support of HSMAI Initiatives as Platinum Sponsor of 2017 Revenue Optimization Conference (ROC)

The Rainmaker Group 21 June 2017
Toronto -- The Rainmaker Group (Rainmaker), the market leader in revenue and profit optimization solutions for the gaming and hospitality industry, will work alongside HSMAI as a Platinum Partner in this year's Revenue Optimization Conference (ROC), taking place at the Metro Toronto Centre on Wednesday, June 28. As part of this key partnership with HSMAI, Rainmaker will sponsor a number of pre-conference events at ROC, as well as playing a high-profile role at the General Session.During the 2020 Lightning Round, a part of the conference's afternoon General Session at 1:30 p.m., Rainmaker's vice president of revenue analytics, Dan Skodol, will present an educational segment entitled "Jedi Mind Tricks: What Every Revenue Manager Needs to Know about the Psychology of Pricing." Selected by HSMAI for its unique perspective on revenue management strategies and protocol, Skodol's presentation will assist ROC attendees in gaining a better understanding of guest behavior and the role it plays in developing an effective pricing strategy for their property(ies).Rainmaker is also the sponsor of the ROC VIP Reception, an invitation-only event which honors Certified Revenue Management Executives (CRME's). In addition, the company will co-sponsor the "HSMAI Helps" event, taking place prior to the conference from 2-4 p.m. on Tuesday, June 27. In partnership with Clean the World, ROC volunteers will build 600 hygiene kits to leave behind for Margaret's Housing and Community Services in Toronto."Rainmaker and HSMAI have a shared vision for advancing revenue management and profit optimization in the hospitality segment, and we are proud to once again align ourselves with them at ROC, which is an essential venue for promoting thought leadership and best practices in our industry," said Tammy Farley, Rainmaker president.Rainmaker has been a long-time supporter of HSMAI, since the company's inception in 1998, and has grown with the organization over the years. Farley serves as an HSMAI Americas board member and has been the recipient of many industry accolades, most recently being named one of HSMAI's Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, this award recognizes individuals whose recent work demonstrates creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.Attendees of HSMAI ROC 2017 also receive complimentary access to HITEC, which is taking place in Toronto, June 26-29. At this co-located event, Rainmaker will demonstrate its comprehensive revenue management, intelligence and rate-shopping solutions platform, which includes guestrev(r), grouprev(r), revcaster(r) and revintel(r). Attendees visiting HITEC booth #1852 will also get an in depth look at several newly released enhancements to Rainmaker's solutions, including group forecasting functionality and the next generation of the revcaster(r) platform.For more information on Rainmaker's hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
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The Rainmaker Group to Showcase Hospitality Revenue and Profit Optimization Cloud at HITEC 2017

The Rainmaker Group 20 June 2017
Toronto -- The Rainmaker Group (Rainmaker), the market leader in revenue and profit optimization solutions for the gaming and hospitality industry, is set to demonstrate its full suite of cloud-based solutions to attendees of HITEC 2017, taking place June 26th - 29th in Toronto, Canada. In addition to demonstrations of the proven Rainmaker revenue management, intelligence and rate-shopping solutions platform, which includes guestrev(r), grouprev(r), revcaster(r) and revintel(r), attendees visiting HITEC booth #1852 will get an in-depth look at several newly released enhancements to Rainmaker solutions, which provide additional features and functionality to help Rainmaker clients maximize profit from every segment of their business.The next generation of Rainmaker's revcaster(r) rate shopping solution brings hoteliers much needed insights on market, demand and property dynamics. This easy-to-use tool allows hoteliers to overcome common roadblocks to implementing a dynamic pricing strategy, such as insufficient staff time, budget and resources. The newly enhanced revcaster(r) solution provides the ability to centralize and simplify the processing of all relevant data, ensuring that no information is overlooked when making pricing decisions."With revenue management technology playing such a critical role in ensuring business growth and sustainability, we look forward to connecting with attendees at HITEC 2017 to show them how our integrated platform of solutions not only optimizes profit and pricing decisions, but also drastically reduces the time needed to implement effective profit optimization strategies," said Tammy Farley, Rainmaker president.Rainmaker will also be conducting demonstrations of group forecasting, a new functionality enhancement which has been added to both grouprev(r) and guestrev(r), allowing hoteliers to project future group business demand, in order to further improve the accuracy of their pricing and boost overall profitability.In addition to HITEC, Rainmaker will also be participating as a Platinum Partner in HSMAI's annual Revenue Optimization Conference (ROC), a co-located one-day event, also taking place in Toronto on Wednesday, June 28th. During the ROC General Session, Rainmaker's vice president of revenue analytics, Dan Skodol, will present an educational segment entitled, "Jedi Mind Tricks: What Every Revenue Manager Needs to Know about the Psychology of Pricing," which will address audience members on how understanding guest behavior can play a vital role in developing a working pricing strategy. Rainmaker is also a co-sponsor of the "HSMAI Helps" event on Tuesday, June 27th, during which ROC volunteers will prepare self-care kits for local shelters and emergency relief efforts.For more information on Rainmaker's hotel revenue optimization and profit optimization cloud, please visit www.letitrain.com.
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The Rainmaker Group Solves Revenue Management Challenges to Bolster Growth at Westgate Las Vegas

The Rainmaker Group 25 May 2017
ALPHARETTA, GA - May 25, 2017 - The Rainmaker Group (Rainmaker) has successfully deployed its comprehensive suite of revenue management and business intelligence solutions at Westgate Las Vegas Resort & Casino (Westgate Las Vegas), a popular casino resort that is celebrated for its variety of suites, onsite amenities, customer service and prime location adjacent to the Las Vegas Convention Center. In late 2016, the Westgate Las Vegas team deployed Rainmaker's guestrev(r), grouprev(r) and revcaster(r) solutions to optimize property pricing and revenues, with grouprev(r) aiding the team in managing its impressive 200,000 square feet of meeting space.Since the implementation, the team at Westgate Las Vegas has seen a significant increase in YOY revenue, which is due in large part to the Rainmaker platform's ability to provide a deeper understanding of demand by various customer segments. This highly granular insight is what allows property revenue managers to make the most informed, actionable decisions when optimizing profitability."We have a multifaceted business that requires a keen and detailed understanding of every area at every level. This is of utmost importance in our revenue management practices, as it helps us to both forecast accurately and to turn the data that the system provides into actionable strategies," said Geno Iafrate, president and general manager at Westgate Las Vegas Resort & Casino. "To get the granular level view of the integrated data we need, a seamless and solid integration between our PMS, our revenue management system and all other systems relevant to the process is a critical factor. This ability to integrate with existing disparate systems is something that Rainmaker does exceptionally well."The unique math and science-based algorithms of Rainmaker's revenue optimization and intelligence platform exponentially boost profits for the properties using it, while providing revenue managers with a true understanding of overall demand by value-based customer segments. With the guestrev(r) solution, Westgate Las Vegas can now optimize room pricing based not only on room revenue, but on the total value of the guest, processing data from multiple sources to forecast demand and set room rates. Rainmaker's grouprev(r) solution provides the necessary tools to maximize revenues from group business, helping revenue managers to navigate the complex and intricate data required for assessing group requests and driving conversion rates. Additionally, the revcaster(r) rate shopping solution provides deep insight into varying rates, shopping multiple channels to see what's happening locally, so that hoteliers can monitor parity, maximize ADR and drive higher profits."Because our solutions are specifically designed to solve the unique revenue management challenges for large, gaming resorts, we knew that they had the potential to dramatically impact revenues at Westgate Las Vegas by driving both demand and pricing decisions," said Tammy Farley, president and co-founder of The Rainmaker Group. "Using our customizable suite of solutions, we are confident that Rainmaker will continue to be instrumental in helping boost resort-wide profits, and give Westgate's revenue management team a true understanding of ongoing demand at the property."For more information on Rainmaker's revenue management and business intelligence solutions, please visit: http://www.letitrain.com/
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The Rainmaker Group Maintains Leadership Position in Hospitality Pricing Optimization and Intelligence Sector with Record Setting Growth in Q1 2017

The Rainmaker Group 11 May 2017
ALPHARETTA, GA - The Rainmaker Group (Rainmaker), during the first quarter of 2017, welcoming more than 200 additional properties to its rapidly expanding global client base. In addition to growing the number of users for its comprehensive platform of pricing optimization and intelligence solutions, many existing Rainmaker clients also expanded their agreements during this time period, with several hotel groups taking their current Rainmaker solutions portfolio-wide or implementing additional solutions from the Rainmaker platform to augment those already in use at their properties."We are true believers in the positive results that our solutions bring to each hotelier and casino operator who entrusts us with their business. We remain dedicated to not only bringing our clients the most advanced technologies available, but also the strongest support team in the industry," said Tammy Farley, Rainmaker president. "Our growth trajectory is a testament to our unwavering commitment to growing our platform, our people and our client relationships by delivering powerful tools that increase revenues for our customers."As the hospitality technology industry evolves, Rainmaker continues to strengthen its proprietary pricing optimization and intelligence platform to meet a wide variety of revenue management needs. With sophisticated, math and science-based algorithms, Rainmaker's platform, consisting of guestrev(r), grouprev(r), revcaster(r), revintel and a range of pricing and demand generation services, helps hotels and casinos continually fine tune their revenue management practices from forecasting and pricing, to business intelligence and competitor rate shopping. Using the company's total guest value methodology and data-based approach, Rainmaker customers experience both immediate and long-term revenue growth across business segments."As a team, we constantly have our eye on continued growth and product development," adds Farley. "We are ecstatic about the client partnerships we've established and expanded in the first quarter. We look forward to growth and platform innovation that will continue to propel our clients' revenue optimization efforts."For more information on Rainmaker's revenue management, pricing optimization and intelligence platform please visit: http://www.letitrain.com/
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Downtown Grand Hotel & Casino Cashes in on Total Guest Value with Profit Optimization Solution from The Rainmaker Group

The Rainmaker Group 27 April 2017
ALPHARETTA, GA -- Downtown Grand Hotel & Casino (Downtown Grand), a newly renovated urban resort located in the heart of downtown Las Vegas, has bolstered its revenue management processes and profitability through the successful implementation of The Rainmaker Group's (Rainmaker) guestrev(r) solution. Downtown Grand recently deployed guestrev(r) to more accurately and strategically set rates and pricing for various guest and player segments, by analyzing total guest value to the property. guestrev(r) is built on Rainmaker's total guest valuation methodology, that analyzes guest spend for the entire property or enterprise, including room, gaming, entertainment, F&B, spa, retail, etc. guestrev(r) ensures that room rates reflect not just a guest's expected room revenue, but also the total profitability of each guest segment, including various player levels in the casino. Sophisticated optimization algorithms factor-in both revenues and costs, resulting in top- and bottom-line growth and rapid ROI after implementation.When the Downtown Grand's revenue management team first began the process of selecting a revenue management technology provider, they focused on finding an all-encompassing solution that would not only aid in yielding rates, but one that could also easily integrate with the property's existing casino management system and PMS. This was a major focus for the property, as its primary need was to implement a solution that could integrate data from both systems to provide a comprehensive view and understanding of guest value, by segment and individual spend."Originally, we were using manual revenue management and pricing strategies, which proved to be tedious and time consuming," said Alex Kadota, director of revenue management at Downtown Grand. "The ability to implement price changes effectively comes from having a deep understanding of the market. We needed to gain a clear view into the science behind yielding and this called for a system that could help us lay out all of the varying, multi-dimensional sets of data, to allow us to understand them on a deeper level."After looking into a competing platform, the Downtown Grand turned to Rainmaker for several reasons. Most importantly, the Rainmaker team was able to create a seamless integration between guestrev(r), Downtown Grand's PMS, and its gaming system. In addition, Rainmaker's impressive track record throughout nearly two decades in business and the level of customer service and support that was provided during the entire process were of equal importance for the Downtown Grand team."Rainmaker has an impeccable reputation in the industry, and we wanted to work with someone who has had marked success at various other gaming properties with similar needs and challenges to our own," adds Kadota. "Additionally, a great deal of attention and care was given to us during the implementation process, and the Rainmaker team maintained a complete understanding of exactly what we needed from start to finish to make this effort successful and profitable."Since its initial implementation in Q1 2017, guestrev(r) has already proven effective in helping the Downtown Grand team identify the specific revenue management strategy and pricing challenges that needed to be addressed. In addition to immediately increasing overall property profitability, the solution has also generated cost savings by reducing on the time it takes to analyze multiple data streams, including data that shows where guests are spending their money. This allows properties such as Downtown Grand to create pricing strategies specifically targeted to certain guest segments and based on total guest value.For more information on guestrev(r) and Rainmaker's additional revenue management and business intelligence solutions, visit: http://www.letitrain.com/
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The Rainmaker Group Brings Simple, Smart Revenue Optimization Tools to the Mid-Market with Debut of Next Generation revcaster(r) Platform

The Rainmaker Group 11 April 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), the market leader in profit optimization solutions for the gaming and hospitality industry, today announces the official launch of its next generation revcaster(r) platform at AAHOA 2017. An affordable, easy-to-use and flexible solution developed specifically to meet the needs of limited service and mid-market hotels, the new revcaster(r) platform brings actionable insights on market, demand, and property dynamics to the surface. This data transparency provides hoteliers with the relevant information they need to identify opportunities and to make pricing decisions and changes that will drive better revenue outcomes for their operation."Due to a lack of time, budget or resources, many hotels don't have the ability to make dynamic pricing decisions, "said Vicki Gideon, CRME, Managing Director of Bridgetown Revenue Management Solutions. "If they make them at all, they are often based on data that has been gathered and analyzed from a variety of disconnected spreadsheets, reports, and systems. This time consuming and inefficient process makes it difficult to stay on top of key market metrics and ultimately results in pricing outcomes that are less than desirable for the property."Rainmaker's new revcaster(r) platform addresses this challenge by simplifying and enhancing existing processes in an intelligent and results-driven manner that provides a cost-effective alternative for these hotel operators. The additions and enhancements to the revcaster(r) rate shopping solution are the first to be released following its acquisition by Rainmaker in 2015, and the next generation platform represents a major innovation for revenue optimization in the mid-market."Best Western selected revcaster(r) as our rate-shopping provider five years ago, recognizing them at the time as a highly innovative startup with excellent customer service," said Monte Gardiner, Managing Director of Revenue Management for Best Western Hotels and Resorts. "Their unique, extensive revenue management experience in the mid-market segment has continued to help us improve performance for members ever since, and we continue to be excited about their focus on innovation and customer service as part of the Rainmaker portfolio."Key features of Rainmaker's next generation revcaster(r) platform include:The ability to integrate and analyze data from varying sources, such as rate shopping, PMS, weather, events, and benchmarking data (STR)The ability to collaborate, manage and share data across different groups, teams, and organizationsAnalyze information with customizable, user-friendly dashboardsThe ability to quickly surface key, actionable insights from all property data with a powerful, flexible rules and alerts engineThe next generation revcaster(r) platform also includes enhanced rate shopping tools, which provide competitive intelligence functionalities and analytics. This revcaster(r) next generation rate shopping solution provides significant enhancements to the functionality of the original revcaster(r) solution, including the ability to create custom dashboards, widgets, and rules/alerts based on rate shopping data.Rainmaker's next generation revcaster(r) platform is being officially unveiled today at AAHOA's 2017 Convention and Tradeshow, taking place April 11-14th in San Antonio. Please visit Booth # 601 for a personal demonstration of the platform's unique functionality.For more information on Rainmaker's comprehensive suite of revenue management and profit optimization solutions, please visit: http://www.letitrain.com/
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The Rainmaker Group to Present Total Revenue Management Approach for Casino Hotels at INFORMS 2017

The Rainmaker Group 29 March 2017
ALPHARETTA, GA -- The Rainmaker Group, (Rainmaker) the market leader in profit optimization solutions for the gaming and hospitality industry, is set to present a step-by-step approach to total revenue optimization for casino and gaming properties at the INFORMS 2017 Business Analytics Conference, being held at Caesars Palace in Las Vegas, April 2-4. The informative session, entitled "Vegas Predicts: How the Prophets of Gaming Called the Trend for Profit Optimization" will be presented on Monday, April 3 from 10:30 to 11:30 a.m. During this strategic session, which is in the Revenue Management and Pricing Track, Angie Dobney, Rainmaker's vice president of pricing and revenue management services, will detail the data-driven methodology behind the total revenue management approach that has been successfully implemented by many casino properties in recent years. Dobney will also explain the specific processes that revenue managers can use to strategically price and protect room inventory for the property's most valuable guests by segment, as well as by individual spending and play patterns."Since gaming revenue typically is significantly higher than room revenue, casino hotels have traditionally left money on the table by over-discounting and comping rooms without the real-time data to back up those decisions," said Tammy Farley, co-founder and president of Rainmaker. "A more strategic and profitable total revenue management approach goes far beyond those antiquated methods by considering the total value of each segment and individual customer, based on all available revenue streams, including gaming, room revenue and ancillary revenue such as F&B, wellness and retail. By factoring total spend into their pricing decisions, gaming resorts can refine their practices to significantly impact overall profitability of the property." Using this total revenue management approach to effectively optimize profitability, casino hotels have shifted from measuring their success by RevPAR, which is rapidly becoming outdated, to TRevPAR (Total Revenue Per Available Room) that includes revenue from both gaming and non-gaming activities. By forecasting demand for each customer segment based on total spend, casinos can determine the optimal mix of customer segments for each date and use real-time data to target them with the most strategic pricing and promotions for each."Casino hotels can win big by using data-driven solutions that also factor in total guest value by arrival date and length of stay, to ensure that rooms are always available for their most valuable customers," concluded Farley. "Hotels can forecast each segment's demand, determine the optimal mix based on the profitability of each segment, and then make pricing decisions that target this ratio. In our session at INFORMS, we will show them how to do this, step by step, in order to yield the best results." For more information on Rainmaker's revenue management and business intelligence solutions, please visit: http://www.letitrain.com/
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The Rainmaker Group Introduces Group Forecasting to Enhance Revenue Management and Group Business Pricing Solutions

The Rainmaker Group 8 March 2017
ALPHARETTA, GA -- The Rainmaker Group (Rainmaker), the market leader in profit optimization solutions for the gaming and hospitality industry, today announces the official launch of a major enhancement to its grouprev(r) and guestrev(r) solutions, adding automated group forecasting capabilities to the platform. An industry first in revenue management, the addition of group forecasting to existing Rainmaker solutions provides the unique ability to project future group business demand. This allows hotel revenue managers to significantly improve the accuracy of their pricing, as well as the overall profitability of their property or portfolio-wide revenue management strategies."Rainmaker's automated group forecasting element is the last missing piece of the puzzle for revenue optimization," said Jamie Pena, vice president of revenue management at Omni Hotels & Resorts. "For us, transient demand is largely short-term, so having the ability to anticipate remaining group business will empower our sales team to price with greater confidence than ever before."For most hotels, forecasts and pricing decisions have traditionally been based on data from transient business and have not factored in group business data. This creates a risk for hotels and casinos of underpricing both transient and group business for future dates that may have considerable group demand. With the addition of group forecasting, Rainmaker addresses this issue, allowing for more accurate transient pricing, based on projections for group demand and a hurdle rate that considers potential displacement of both business segments."Forecasting any remaining group demand and pickup has always been a time-consuming manual process in both my big-brand experience and certainly from Omni Hotels' experience," adds Pena. "Rainmaker is definitely taking the lead in adding science to this aspect of the forecast process, giving revenue managers more of their time back, and creating a new level of value-add to this method."The addition of group forecasting capabilities to Rainmaker solutions is projected to drive increased revenues for its hotel and casino clients, that are estimated at a 2 to 3 percent lift, depending on group volume. Additionally, the optimal group-transient mix that is output from the forecast will help to better inform revenue managers on what their optimum mix strategies should be. Users will also benefit from having a business forecast readily available for their group segments."Many properties handle significant amounts of group business that is not currently being optimized due to the continued use of manual processes in that segment," said Tammy Farley, Rainmaker president. "Our automated group forecasting module effectively solves that problem for our clients. In fact, tests have shown that the group forecasting capabilities we have added to our platform are twice as accurate as these manual forecast methods that have traditionally been employed. This is just one example of our dedication to continually improving the data science behind our solutions to improve the revenue management process and help make our customers more successful."Key features of Rainmaker's group forecasting include:Granular forecasts by day and by group segmentA displacement module within grouprev(r) that captures effects of both transient and group displacement on quoted group ratesRe-optimization of transient pricing in guestrev(r) using group projections, instead of on-the-books block, to derive yieldable transient capacityA high-level, forward-looking view of optimal transient and group segment mixVisualization of group and transient demand mix in grouprev(r) and guestrev(r), which easily identifies opportunities for revenue enhancementGroup forecasting will be included for all grouprev(r) users, as well as those who have both grouprev(r) and guestrev(r). Properties or groups using both solutions will benefit from additional features offered in guestrev(r) that address transient pricing.For more information on group forecasting or Rainmaker's comprehensive suite of revenue management and profit optimization solutions, visit: http://www.letitrain.com/
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The Rainmaker Group Announces Sale of Multifamily Housing Assets to RealPage, Inc.

The Rainmaker Group 28 February 2017
The Rainmaker Group, a premier provider of profit optimization and revenue intelligence solutions to the hospitality and gaming industries, announced today that it has agreed to sell its Rainmaker LRO multifamily housing business and product portfolio to RealPage, Inc., a Richardson, Texas-based global provider of software and data analytics to the real estate industry."This is a win-win for both our LRO and hospitality customers," said Tammy Farley, president of the Rainmaker Group. "We're obviously proud of our LRO successes over the past decade and this combining of two powerhouse players presents exciting opportunities and the ideal platform for our multifamily team to execute in a much bigger way on a global scale.""Moreover, this initiative will further strengthen our hospitality business on multiple levels. Our team has literally man-centuries of experience serving hospitality customers and now this expertise and corresponding thought leadership will be 100% focused on continuing the impressive growth of our hospitality and gaming business," continued Farley.Farley and CEO Bruce Barfield established Rainmaker in 1998 as a two-person team in Alpharetta, GA. In the 19 years since, the company has grown and evolved to become a global corporation and leading technology-solution provider. The company has made enormous progress growing its traditional hospitality roster, recently adding marquee names such as Best Western and Two Roads Hospitality. Further evidence of this momentum will be on display next week, where a record number of hospitality company delegates will descend on Rancho Palos Verdes, Calif., for OPTIMIZE2017, the annual Rainmaker user conference. In just the last two years alone, hospitality company registered attendees have doubled in size."The sale of the LRO business also will allow our large and diverse hospitality team to unleash its deep hospitality revenue expertise and set in motion the next stage of our growth and evolution to advance our vision in hospitality - a dynamic, vibrant industry in which we believe the best is yet to come. It will also allow Bruce and me to fully focus our efforts on perfecting our various hospitality and gaming profit optimization and revenue management solutions," Farley asserted.Rainmaker's hospitality and gaming solutions include:guestrev: revenue optimization for hotels and casinosgrouprev: revenue optimization for group businessrevcaster: cost-effective hotel rate-shopping toolsrevintel: revenue management business intelligenceRealPage will be transitioning Rainmaker LRO's data science, product development, technology, operations, sales, marketing and customer support groups into its own operations, in order to ensure continuity of operations and a seamless transition for Rainmaker LRO's client base when the transaction is finalized. RealPage has also indicated that the newly acquired Rainmaker LRO business will continue to operate out of Rainmaker's headquarters facility in Alpharetta, GA.RealPage's acquisition of Rainmaker LRO is expected to close during the second quarter of 2017.For more information on the Rainmaker Group and its profit optimization and revenue management products for the hospitality and gaming industries, please visit letitrain.com.

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