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Louvre Hotels Group designs the hospitality of tomorrow by opening its first SmartHotel

Louvre Hotels Group 14 September 2018
The fifth largest hotel group in the world just opened a new kind of hotel, subtly integrating new technologies into a customer path that has been entirely rethought. The establishment will see the light of day in the heart of Shanghai.Louvre Hotels group is convinced; the hotels of tomorrow should be connected, ecological, safe and a source of well-being by promoting human interaction and experience. A SmartHotel is a place where new technologies are placed at the service of exchange, reinforcing the availability of equipment and promoting interaction with other travellers. The Jing An Shanghai Campanile hotel has been selected to incarnate the group's first SmartHotel prototype. The Campanile brand boasts all the advantages to favour this new, open, technological and ecological positioning.A NEW KIND OF HOSPITALITYFrom the outside garden to the lounge via the terrace and the restaurant, technology is suggested gently, almost invisibly, to meet each customer's needs by promoting human interaction. Right from arrival, customers can enjoy an automated check-in office, a key on their mobile phone, and even a welcome robot, from which they can get in touch with hotel personnel whenever they wish.At the restaurant, technology consists of a simple QR code which the customer scans to place an order, and pay or share the bill. If they so desire, they can also customize their cappuccino thanks to a foam printer which reproduces the image or design of their choice. In order to promote creativity and favour exchange, the establishment is designed around an open auditorium in the lobby with a gigantic interactive screen. In this space customers can work together and also enjoy evening films or communal videogames. The experience continues when customers get in the lift; it works by recognizing their face and so access to the floors is totally secure.Once in their room, nothing is left to chance in this made-to-measure experience. The new personal assistant is a robot that takes care of all their needs and arrangements in the room, the brightness of the lights on video and audio devices, and the quality of the air thanks to purifying technology.TECHNOLOGY IS ALSO AT THE SERVICE OF HOTEL PERSONNELThe Smart-Hotel is conceived to make the customer experience more fluid, and also that of the hotel personnel. The welcome, management and maintenance teams all enjoy a global application to centralize everything they do. A light bulb needs changing, a room has been cleaned, a meal prepared - everything shows up on the same application to make communication that much simpler and tasks so much more fluid.

Louvre Hotels Group is the 1st hotel group to enable its clients to open their 1- to 5-star rooms with their smartphones

Louvre Hotels Group 3 July 2017
It is the very first group in the industry to offer this service for all its hotels regardless of brand, from budget to 5-star hotels.This exclusive innovation meets new consumer demand for a more seamless stay and a new kind of experience. After booking online-anywhere, anytime-clients can now skip check-in and go straight to their room, open the door with their smartphone and take full advantage of their stay until check-out. This system is the latest move in Louvre Hotels Group's continuing drive to digitalise its guest experience."Digitalisation is a way for us to focus on our core profession: hospitality. As a hotel company, we have to rethink the entire client experience value chain. This innovation enables us to reduce the "disturbance zones" related to the arrival and departure stages. As for our employees, they can devote more time welcoming clients and making their stay in one of our hotels even more agreeable." Pierre-Frederic Roulot, CEO Louvre Hotels Group.This innovation integrates three strong trends:Clients want simplified booking and payment processesSeamless check-in and check-out service is a key criteria for client satisfactionNew generations are looking for a human experience with hotel staff as opposed to strictly administrative exchanges.After a positive test phase in two Premiere Classe and Golden Tulip brand hotels, the measure will be extended to some thirty hotels of all different brands, before being gradually rolled out across the Group's entire network."By offering this high-end service, even in budget hotels, Louvre Hotels Group participates in renewing hotel standards and providing a concrete response to changes in consumer modes generated by a native digital population and by codes established by tourism industry newcomers." Francoise Houdebine, VP Marketing Louvre Hotels Group.To take advantage of this service, clients must select this option when booking online. They then download the HotelForYou application and are ready for their 100% digital experience. By improving its HotelForYou services-the hotel industry's first mobile app- Louvre Hotels Group positions itself once more as a pioneer in terms of digital innovation.

Louvre Hotels Group, the first European hotel group to open its virtual doors to the 750 million users of Chinese payment platforms Alipay and Wechat Pay

Louvre Hotels Group 24 May 2017
After being the first hotel group to accept payment from the China UnionPay credit card network, Louvre Hotels Group becomes the first to enable the users of Alipay and Wechat Pay-a total of some 750 million people-to pay for their stays on their booking site using these two payment methods.By innovating in terms of payment, the world's fifth largest hotel group is actively contributing to the French government's objective of welcoming 5 million Chinese tourists in 2020. More generally, this initiative fits into the strategy of strengthening the group's proximity with the Asian clientele.A mobile wallet system with over 300 million Chinese clients, Wechat Pay is an offshoot of the biggest Chinese social network, Wechat, which has nearly 800 million users. Nearly 550 billion dollars transit via this payment platform, already used by one out of every two Chinese. Alipay is a world-leading third party digital payment and lifestyle platform operated by Ant Financial Services Group. It has over 450 million active users in China and beyond and was a pioneer in the now-ubiquitous mobile payments market.Louvre Hotels Group, alongside with its partner Adyen, a young company specialised in payment methods, meets this market demand by accepting these functionalities for its online prepayments. Following a pilot phase in two Parisian hotels, the system will be extended to all of the group's European hotels."Welcoming Chinese tourists is essential to reinforcing the attractiveness of Destination France, so we feel it is perfectly natural to do everything in our power to facilitate the client experience. By adding Alipay and Wechat Pay to our payment options, we meet the safety concerns of Chinese tourists while adapting to the new consumer modes of this population." Pierre-Frederic Roulot, CEO of Louvre Hotels Group.About Adyen Adyen is a high-tech company specialised in international and omnichannel payment, offering retailers the first global payment solution able to accept transactions in all countries and on all devices. Adyen currently serves 4,500 clients - including Facebook, Uber, Mango, Netflix, Spotify, Booking.com, Showroomprive, and BlaBlacar - by providing them with 250 means of payment and 186 different currencies. Adyen optimises sales on all channels (e-commerce, mobile and physical) and connects to all means of payment, from bank cards to Apple Pay, while minimising the risk of fraud. Founded in 2006, the unicorn Adyen is valued at 2.3 billion dollars, and identified by Fortune as one of the 3 global nuggets to watch. In 2016, the company posted 659 million euros in sales and ensured over 84 billion euros in transactions.

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