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Deloitte Global Technology, Media & Telecommunications Predictions 2019

Deloitte Development LLP 14 December 2018
Smart speakers, already a rapidly growing market in English-speaking countries, are poised to invade the non-English-speaking world in 2019 and beyond - setting the stage, in the long term, for making computing accessible to all.Deloitte Global forecasts smart speakers will be worth US$7 billion in 2019, becoming the fastest-growing connected device category. This is according to Deloitte's 18th edition of Technology, Media & Telecommunications Predictions.Smart speakers are continuing to fly off shelves, selling 164 million units at an average selling price of US$43 per unit. Total industry revenues will be up 63 percent, compared to $4.3 billion in 2018. However, the industry will have to overcome looming obstacles to reach its full growth potential. Speech recognition technologies continue to improve, but wider language support will need to be developed for the technology to be inclusive and experience global adoption.The democratization of AIDeloitte also predicts that in 2019 companies will further accelerate usage of cloud-based artificial intelligence (AI) software and services. Among companies using AI, 70 percent will obtain AI capabilities through cloud-based enterprise software, 65 percent will create AI applications using cloud-based development services, and by 2020, the penetration rate of enterprise software with AI built in, and cloud-based AI development services will reach an estimated 87 and 83 percent respectively."So far, AI's initial benefits have been predominantly accrued by 'tech giants' with extensive financial resources, strong IT infrastructure, and highly-specialized human capital," says Paul Sallomi, Deloitte Global Technology, Media & Telecommunications industry leader. "However, the cloud will power increased efficiencies and better returns on investment, and we expect these benefits to rapidly extend beyond AI's pioneers to the wider enterprise."The new network arrivesFifth-generation (5G) wireless networks are expected to arrive in scale, providing faster connections for consumers and enterprises, and opening revenue opportunities for telecommunication companies.Wireless operators have been pouring resources into 5G network development--in fact, 72 operators are currently testing this offering - and Deloitte forecasts that in 2019, 25 wireless operators will launch 5G service, a figure that will likely double by 2020. In total, over one million 5G handsets are expected to be sold in 2019, and that number should expand to 15-20 million units by 2020. A further million 5G pucks/modems are also predicted to sell in 2019."Wide-scale adoption of 5G devices will take time, but we believe 2019 will be the starting point for sweeping change for the wireless industry," says Craig Wigginton, Deloitte Global Telecommunications sector leader. "5G can provide hundredfold increases in traffic capacity and network efficiency over 4G, and this has transformative potential on the future of connectivity worldwide."Additional topics from Deloitte's 2019 TMT Predictions include:China's connectivity nurtures new digital business models: Deloitte predicts China will have world-leading telecommunications networks in 2019 and most likely in the medium term. Its communications infrastructure will provide a foundation for at least three significant new industries, each of which could generate tens of billions of dollars in revenue annually by 2023.Betting on sports broadcasting - Deloitte predicts that 60 percent of North American men ages 18-34 who watch sports on TV will also bet on sports. As a result, about 40 percent of all US-based TV watching by men 25-34 years old will be driven by sports betting.3D printing breaks through - Sales of enterprise 3D printers, materials, and services from large public companies will surpass $2.7 billion in 2019 and top $3 billion in 2020, growing 12.5 percent annually each year. The list of possible 3D-printable materials has more than doubled in the last five years, which (along with other improvements) has led to a rebound in the industry's growth potential.eSports continue to surge - The North American eSports market will expand by 35 percent powered by advertising, broadcast licensing, and franchise sales. North American eSports franchise leagues will expand into specific cities, following the professional sports model.Radio remains relevant - Deloitte predicts that over 85 percent of the adult population will listen to radio at least weekly in the developed world (the same proportion as in 2018), although reach will vary in the developing world. Combined, nearly 3 billion people worldwide will listen to radio weekly. In the US, Deloitte expects that more than 90 percent of 18 to 34-year-olds will listen to radio at least weekly in 2019, and will likely spend more time listening to radio than watching traditional TV by 2025.Evaluating quantum computing - Quantum computing will emerge as one of the largest new technology revenue opportunities over the next decade, but are unlikely to replace classical computers. The future quantum computing market is expected to be comparable to that the supercomputer market - around $50 billion per year by the 2030s.China expands technological prowess - Revenues for Chinese-manufactured semiconductors will grow by 25 percent to $120 billion, solidifying China as a globally-significant player in manufacturing and AI development. China will also have world-leading telecommunications in 2019, expanding possibilities for enterprise capabilities and interpersonal communication."2019 will be defined by how new technologies steadily reshape how we live and work," says Mark Casey, Deloitte Global Telecommunications, Media & Entertainment sector leader. "From smart speakers to 5G networks, and everywhere in between, accessibility to advanced technologies is quickly improving. As the barriers continue to fall, the potential for greater connectivity and further innovation will increase exponentially."Now in its 18th year, Deloitte Global's annual TMT Predictions provide an outlook on key trends in the technology, media, and telecommunications industry sectors worldwide. Visit to learn more and connect with us on Twitter: @DeloitteTMT and #DeloittePredicts.

Moving the global travel industry forward - A Deloitte special article produced for the 2018 World Travel & Tourism Council (WTTC) Global Summit.

Deloitte Development LLP 16 May 2018
Executive summary : The global travel industry today has reached unprecedented size and momentum, as disposable incomes grow larger across the world. Although there are factors that make the industry vulnerable, the travel space continues to thrive in 2018. Investments in travel start-ups capable of offering novelty, data derived from emerging technologies, and employee engagement will elevate personalization for consumers. How can these personalized interactions unlock a myriad of new revenue streams? This insight reviews the current state of the global travel industry and focuses on issues that will drive the industry forward. It also discusses how travel suppliers can build a bigger ecosystem by tapping into the value created by adjacent industries such as hotels, tours and activities, and health and wellness. The article also discusses a collaborative approach for online travel agencies and hotels as the path to securing a competitive advantage.

Deloitte 2017 Technology Industry Outlook

Deloitte Development LLP 17 February 2017
What trends could affect tech marketers as they seek to connect with customers this year? Enterprise digital transformations, interindustry collaboration, and a global war for talent could play a significant role.The technology industry's growth story has traditionally focused on the consumer--and that story continues. But as enterprises in every industry sector look to technology to facilitate their own transformations, the opportunities for tech companies have broadened considerably. That's according to Paul Sallomi, Global Technology, Media, and Telecommunications Industry leader and U.S. and Global Technology Sector leader with Deloitte Tax LLP. Here, Sallomi shares his perspectives on what's ahead for the tech industry in the year to come.Where do you see opportunities for growth in 2017?The race for competitive advantage has led businesses everywhere to embrace the new and the cutting-edge. Many technologies, including robotics, virtual and augmented reality, 3-D printing, and artificial intelligence (AI), are now coming into their own as power and speed increase while the cost of delivery goes down. They're also opening significant areas of opportunity. A few show particular promise:Machine learning has the capacity to enhance a wide array of applications, particularly those involving classification, prediction, anomaly detection, and personalization.Blockchain, the foundation for the digital currency bitcoin, is a very early stage platform that is gaining considerable traction. A distributed database of transaction blocks, it has enormous implications not only for the financial services industry, but potentially for many other companies as well.Digital transformation is opening whole new markets, creating ecosystems that often extend across multiple sectors. Connected and autonomous vehicles, e-medicine, fintech, e-tail, and smart cities are all enabled by connectivity, growth in storage and bandwidth, advances in cognitive technologies, and increasingly sophisticated data analytics. While it may be overhyped on some fronts, the emerging internet of things (IoT) has only just begun to reveal its promise.Cloud adoption is also still in its early stages, and more "anything as a service" offerings that allow usage-based consumption are likely to emerge. This development will give small- to medium-sized enterprises access to sophisticated capabilities once available only to huge multinationals, creating a virtuous cycle of demand for more products and services.Cybersecurity products and services are another area with a bright future, at least in part because the success of cloud offerings relies heavily on companies' ability to secure their environments.What strategies are tech companies using to facilitate growth?The transformation of an enterprise is a complex undertaking, and the digital solutions needed don't come neatly bundled. Rather, they are combinations of hardware, software, networking, data storage, analytics, and cognitive technologies, and the complexity involved requires deep expertise in a wide array of areas. This is causing a historic wave of collaboration across different industries, such as technology and automotive. Another important strategy involves partnering for the purpose of advancing a particular field or building end-to-end customer solutions. A case in point is the recently launched partnership between IBM and Cisco. Focused on growing revenues in emerging fields like AI and IoT to offset declining sales in more traditional areas, the deal leverages the cognitive and business analytics capabilities of IBM Watson's IoT platform and Cisco's expertise in hyperdistributed IoT networks and edge analytics.Finally, over the past decade, many of the major tech players have grown rapidly into conglomerates with multiple areas of expertise. This has often placed them at a disadvantage when competing in a space that rewards agility and focus. The pressure to be nimble--to be able to turn on a dime--has led many of these companies to pursue a "shrink to grow" strategy. Consequently, we have seen continued activity in both divestitures and acquisitions, as tech companies choose to focus on what they do best and shed the rest.What should businesses consider as they plan for growth?One of the most significant success factors for tech firms is how quickly they can transform their own business models to accommodate shifting customer demands. We are seeing a rising tide of requests from enterprise customers for solutions sold using a pay-per-use or "flexible consumption" model. This trend began with cloud-based software-as-a-service offerings, and it continues today. It is important not to underestimate the depth of this shift: It will change how a company trains, motivates, and compensates its salesforce; how it designs its IT infrastructure, including security features; how it handles revenue recognition and taxation; how it distributes and bills for its offerings; how it markets and brands the enterprise; and how it manages equity stakeholder expectations.To maintain the competitive pace of innovation, companies are also engaged in a global war for talent. Winning means finding ways to tap a resource pool that goes beyond the boundaries of their organizations and creating ecosystems that foster collaboration with entrepreneurs, startups, academia, and even competitors. The rise of the "gig economy" is making more flexible, project-based arrangements an acceptable alternative. We also expect to see businesses become increasingly amenable to non-traditional ways of working that allow people to be productive in less structured, often untethered or mobile environments.Among the challenges facing tech companies is increasingly burdensome global regulation. Each local market has its own rules governing privacy, security, and the handling of data crossing or within borders. There are also competing regional and country views regarding how an enterprise ought to be taxed and how it should treat incentive programs. Organizations will need the tools and resources to address both new and existing rules, especially as they expand internationally. The need to address continually evolving and maturing cyber threats will continue to be a prominent area of focus as well.Ultimately, the warp speed with which the technology space is changing makes it nearly impossible to anticipate every new development. But there is little doubt that technology's integral role in nearly every aspect of business and life will keep those developments coming.

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