Falling somewhere between a boutique hotel experience and an Airbnb, The Guild is launching today with $9 million in funding led by Maveron with participation from Convivialite Ventures and Corigin Ventures to provide travelers with tech-driven hospitality. The startup is also officially expanding into Miami, Cincinnati and Denver. Based in Austin, The Guild has a handful of properties in Austin and Dallas.The Guild works by partnering with building owners to operate hotel accommodations in commercially-zoned or mixed-use buildings. The Guild's room offerings range from a mix of traditional hotel rooms to more apartment-style accommodations (think studio, 1 BR and 2 BR apartments).Right now, The Guild leases the 290 units across its five markets, but the company is open to revenue-share and other types of financing structures down the road. Before launching in a market, The Guild looks at the area's walkability and the prevalence of businesses and conferences. In general, it's paying attention to the potential for marketability. By the end of next year, The Guild expects to operate in 1,000 units across up to 10 markets.