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    HITEC DUBAI

    Hospitality Industry Technology Exposition & Conference

    December 5–6, 2018
    Dubai, UAE

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    April 10–11, 2019
    Palau de Congressos
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    Hospitality Industry Technology Exposition & Conference

    Minneapolis Convention Center

    June 17-20, 2019

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Fastbooking Teams Up With Best-Of-Breed Partners To Re-Conceptualise The Flow Of The Booking Sequence

FASTBOOKING 12 April 2018
SINGAPORE -- Increase your profits in a digital and data-driven world! The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one's hotel but are almost always impossible to use individually.The conversion rate of a hotel website is determined by so many factors that one shouldn't be fooled into trying to meet an industry average. Instead one needs to understand the elements that make up those rates and try to improve each point. Know more of what an insider's tale on hotel website conversion rate is with this whitepaper. (http://www.fastbooking.com/newsfeeds/the-real-talk-on-hotel-website-conversion-rates/)FASTBOOKING is also zooming in on what hoteliers really should be focusing on. The Hotel Digital Lab introduced in 2016 had hoteliers who participated in our conference for the last two years overwhelmingly requesting for turnkey solutions. This new series of Digital Lab tour for 2018 includes additional cities worldwide.As the Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, participation in the conference nearest to them are complimentary (www.hoteldigitallab.com). This year, the conference will cover the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention; providing hoteliers with holistic, turnkey solutions!With FASTBOOKING, the Digital Lab partners are Ad Roll, Cendyn, Google, IDeaS, Sojern, Serenata, TripAdvisor, The Hotels Network, TrustYou who will take the tour with us in selected cities. Details are available and updated periodically on hoteldigitallab.com."With the ever-present threats to the hotel industry, hoteliers know the significant impact on the way forward. This conference steers hoteliers to focus on where they really should be," expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.To register for a complimentary pass to the half-day event throughout Europe and Asia, please visit hoteldigitallab.com, select the city you wish to attend and register with us.The Event of the year Not To Be Missed!About FASTBOOKING Digital LabFASTBOOKING Digital Lab is a learning lab for hoteliers to increase their profits in a digital and data-driven world!Dedicated to hoteliers and spearheaded by industry leaders, this conference covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.It provides hoteliers with an opportunity to re-think and re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.
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Enhance The Booking Sequence Infrastructure - Retain Your Guests!

FASTBOOKING 10 April 2018
SINGAPORE -- FASTBOOKING and Serenata join forces to enhance hotel's direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified traffic to the hotels' website and to provide a memorable experience for every guest.According to tnooz.com, the new guest acquisition cost for hotels vary by property but typically ranged from 15%-20% of room revenue, and industry figures indicate that the cost of customer retention is five times lower than acquiring a new customer.With the importance of guests' retention and the battle for direct bookings, hotels are now re-evaluating and enhancing this infrastructure to take advantage of the efficiencies of digital communications to influence future booking behaviour."It is an honour to be partnering with FASTBOOKING. The seamless solution will empower hoteliers to deepen customer relationships and fuel loyalty throughout the customer lifetime journey.," said Dieter Dirnberger, CEO of Serenata.To reinforce this partnership and its focus for hoteliers, FASTBOOKING and Serenata will be sharing best practices in the new series of Hotel Digital Lab tour for 2018. As the Hotel Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, including Serenata, participation in the conference nearest to them is complimentary (www.hoteldigitallab.com). This year, the conference will cover the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention; providing hoteliers with holistic, turnkey solutions!"We are pleased to join forces with Serenata to offer the industry with the best-in-class solution all in one-stop. With the heights of digital transformation, hoteliers know the significant impact on the way forward. This conference and partnership with Serenata steer hoteliers to concentrate on where they really should be," expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.About FASTBOOKING's Hotel Digital LabFASTBOOKING's Hotel Digital Lab is a learning lab for hoteliers to increase their profits in a digital and data-driven world!Dedicated to hoteliers and spearheaded by industry leaders, this conference covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.It provides hoteliers with an opportunity to re-think and re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.About SerenataSerenata Smart CRM Suite -- Innovating the digital communication throughout the guest journeyEngage guests from the moment the booking is made, enhance their experience while on property, and inspire them to book another stay. With our Serenata Smart CRM Suite your guest data, one of your hotel's most precious assets, is put to good use to engage guests before, during and after their stay, to fuel loyalty throughout the customer lifetime journey, and to acquire new "best" guests.We are part of NextGuest Technologies, an integrated hospitality technology + digital marketing company comprised of HEBS Digital and Serenata CRM. Combining our cutting-edge technology with innovative strategy, design, and digital marketing expertise, we are closing the loop on the travel journey with the first fully-integrated guest engagement, acquisition, and marketing platform.Link: https://www.serenata.comLink: https://www.nextguesttech.comSource:*https://www.tnooz.com/article/major-study-hotel-spending-guest-acquisition-outpacing-revenue-growth/** https://travel.hostfully.com/5-reasons-why-guests-leave-your-hotel-unhappy-8dee42174ea6

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