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Runtriz and Glympse Join Forces to Offer Smart Shuttle Tracking for Hotels and Guests

runtriz 6 December 2018
Runtriz, a leading developer of innovative mobile and digital technology solutions for hotels, resorts, and casinos, today announced a new strategic partnership with Glympse, the pioneer of real-time location technology, to bring smart shuttle tracking capabilities to hotels and their guests.Courtesy shuttles have long been a favorite amenity among guests, but with the convenience and low cost offered by ride-hailing apps, hotels risk losing their competitive advantage if they can't make the experience convenient and frictionless. Not to mention, some reports indicate that as much as 40-70 percent of calls to the hotel front desk are inquiries about the status of the courtesy shuttle. The collaboration between the two technology innovators will take the Runtriz mobile app to the next level by using location data to create end-to-end guest experiences, taking the frustration and guesswork out of the hotel transportation services. Hotel guests will know exactly when their shuttle will arrive and hotel staff will know when the guests will be arriving at the hotel."Our goal has always been to develop solutions that help our clients maximize revenue, optimize productivity and enhance guest experiences at every touchpoint," said David Millili, CEO of Runtriz. "Hotels rely on the Runtiz technology to provide guests with frictionless 24/7 mobile access to a wide variety of hotel services and local information, so partnering with a best-in-class provider like Glympse was a natural extension of our offering. We couldn't be more pleased to provide our clients with smart shuttle tracking technology as a significant added value platform enhancement."Benefits of the enhanced smart shuttle tracking features to Runtriz hotel app clients:Allows shuttle drivers to easily select their route, check in at various stops and automatically share location so their passengers always have an up-to-date ETA.Guests can quickly locate and select the correct pickup zone, and see what stop is up next.Driver profiles paired with pickup zone, shuttle stop, and ETA details take all the confusion out of finding the correct shuttle in busy, stressful areas.Guests can view multiple shuttles in the area so they can decide which one fits their schedule best and take back control of their ride."Hotel shuttle services are a major brand differentiator to drive guest satisfaction and loyalty," explains Chris Ruff, CEO and president of Glympse. "Unfortunately guests are very often frustrated because of the uncertainty they face trying to predict when their ride will arrive. Integrating our smart tracking technology within the unrivalled Runtriz mobile functionality helps address this challenge, providing a more positive guest experience while reducing operational costs."Runtriz delivers a suite of innovative digital and mobile guest experience solutions for more than 2,000 hotels globally and now offers Alexa voice integration to all of its clients. For more information, please visit About Runtriz Runtriz delivers magic moments utilizing an open guest service platform that enables guest service amplification. We strive to enhance both the staff and guest service experience to optimize their time. With over 2000 hotels in 120 countries covering 50 + languages, Runtriz has the knowledge and experience to support your hotels' digital and guest engagement goals. We help our partners increase guest service results be delivering what today's guests want. For more information, or to request a demo, please visit runtriz.comAbout GlympseGlympse is the only built-for-mobility SaaS company that helps Fortune 1000 companies improve their customer satisfaction by eliminating the friction and anxiety of product and service delivery experiences. The pioneer in real-time temporary location sharing technology, Glympse has a powerful platform that successfully aggregates existing Service, Marketing and Commerce Cloud capabilities into a single easy-to-use Glympse, helping businesses improve communication and increase satisfaction when their products and services are delivered or picked up by their customers. For more information, visit
Article by David Millili

Getting to the Core of It: What Plate Tectonics and Guest Engagement Have to Do With Each Other

runtriz 19 November 2018
The hotel industry has talked ad nauseam about what guest engagement means, how it looks, what the methods should be. We know that it's not the one-way communication with a guest that the hotel industry long embraced, but, instead, a dialogue that creates emotional involvement and generates trust. A mechanism for earning a guest's loyalty via a combination of experience, service, and relationship. And this loyalty is more important than ever. According to Gartner, existing customers will account for 80% of future revenue. Consider also that a simple 5% increase in customer retention can increase a company's profitability by 75% (Bain & Co). Or that on average loyal customers are worth 10x more than their first purchase (Martech). Every effort that goes into guest engagement and loyalty results in future revenue.However, for all the strategizing, there's been much less focus on what's at the core of guest engagement. The focus has been on outcome, and what it looks like when or after it's executed, as well as on the tools you can use to boost engagement. But successful guest engagement is about more. We need to step back even further and talk about the core. In other words, what fundamental principles drive successful guest engagement. To achieve sustained loyalty, strategies and tools must be based on core principles.Think of it like this planet we occupy. We don't often think about the blazing hot core of the Earth, but it's essential. The movement of metals in the core creates not only our magnetic field but also plate tectonics. The next layer, the Mantle, is the thermal and mechanical force behind plate tectonics--the engine, so to speak, or the tools. This means that what's happening at the center of the earth and in-between, of course, has massive ramifications for the lives we live out here on the crust. We must build up in layers; focus on the core, first, rather than the outcome to achieve the desired results. Core principles should guide tools, which in turn, generate guest engagement, which leads to long-term loyalty. So what are the core principles we must understand in order to employ the right strategies and tools toward successful guest engagement?1). Cohesive guest-centric experienceLoyalty is the result of a fundamentally guest-centric operation. The way this plays out in terms of personal guest service, frequently dictated by category, receives tremendous attention; however, what of the digital experience? The guest-centric experience begins with a true digital centralized hub. This is not so much about the tools that you use to reach guests, but about the core system where they integrate so that the guest has a seamless, consistent experience. A guest-centric digital execution looks like a system where various tools from outside providers integrate into a centralized hub with point solutions powering back-end capabilities. For instance, Runtriz offers the guest-facing platform that supports many point solutions from outside providers, such as mobile keys.2). Proactive communicationThe hospitality industry focuses narrowly on personalized guest communication--designing messages around everything we know about the guest. Of course this is essential to guest engagement; however, proactive guest communication is equally important. Hotels must do more than merely understand who the guest is and what he likes. In addition, properties must deliver the right message at the right time. So often marketers find themselves realizing there's a need time and pushing out offers in a reactive way, scrambling to fill the gaps. Proactive communication requires the delivery of a relevant message that matters (personalized to the guest, that is) during an appropriate window of time. Hotels must necessarily leverage all digital mediums to reach the guest wherever he is, including mobile and text. Whether the guest is at home prior to the stay or on-site or post-stay matters a great deal in determining when and how the message should be delivered.3). AuthenticityThere's a move to make hotels more authentic on the whole, as guests have expressed greater interest in the localized experience. For some hotels, this looks like affiliating with a well-known local restaurant or hanging regional art. These things add character, but authenticity starts deeper, with the way hotels communicate, both digitally and in person. Honesty is paramount--don't overplay your property nor offer packages and promotions that don't provide real value. Speak to guests as though they are friends, not customers. Avoid constantly asking for something (e.g., revenue). Further, untether your staff from their desks. Make them more mobile, so that they can move around and respond to guests in an unfettered, authentic way. Give them leverage so that they can respond to guest problems on the spot with solutions that are reasonable and responsive (offers, complimentary amenities, and so forth). Allowing guests to do the basics, the things that don't require a staff person--check-in, checkout, booking local (authentic) activities, room upgrades--via digital means only increases the opportunities for an engaged one-on-one interaction.These principles must be at the center of any hotel operation intent on the guest engagement that we know earns long-term loyalty. We know our guests are in a constant state of evolution. What they want today will be different in a few months, and the tools by which we deliver what they want will change, which makes it even more essential to visit and revisit the core of guest engagement.

Runtriz Showcases Game-Changing Hotel Mobile and Digital Technology Solutions at World Travel Market (WTM) in London

runtriz 30 October 2018
Attendees at the upcoming World Travel Market (WTM) in London will be introduced to the latest cutting-edge advancements from Runtriz, a leading developer of innovative mobile and digital technology solutions for hotels, resorts and casinos. The company will be showcasing mobile and guest facing solutions that enhance the guest experience including artificial intelligence and voice-activated technologies using Alexa in hotel rooms. The event, which takes place November 5th to 7th, at the Excel Centre brings together almost 5,000 exhibiting destinations, technology and private sector companies and 51,000 travel professionals, key industry buyers, journalists, and digital influencers. Attendees and media are invited to meet with the Runtriz team at stand TT400.Runtriz is recognized as a pioneer in developing software solutions for the hospitality industry, powering the digital and mobile strategies of many of the world's top casinos and hotels. Guests enjoy frictionless access to an array of services both pre-arrival and during their stay. From the convenience of their mobile device, guests have frictionless access to an array of services both pre-arrival and during their stay. They can check-in and out, open their hotel room with digital keys, engage with staff via two-way chat, make requests, order dining, book spa or golf appointments, manage events, review and pay folios, provide feedback, and much more."Hoteliers haven't had a true, end-to-end mobile guest engagement option that unifies all the best in class features in a way that's easy for guests and staff to use,"explains David Millili, CEO of Runtriz. "Runtriz has raised the bar when it comes to guest service amplification that is solving fragmented mobile solution problem with our integrated hub. Our clients are experiencing higher guest service scores, greater revenues and significant operational efficiencies."Hotels can leverage the integrated features to automate data-driven, revenue generating offers to guests, share timely hotel information, and provide concierge services. Runtriz also offers several staff-facing mobile solutions that facilitate staff-to-staff communication as well as dispatch food and beverage orders at any venue on property."We've reinvisioned the mobile solution to provide unprecedented capabilities within a single white-labeled platform that is quickly deployable and optimized for all screens without development," he adds. "Our team is looking forward to sharing the exciting things we're doing to help hotels build rewarding, lasting relationships with their guests at WTM."To learn why over 2000 hotels in 120 countries covering 50 + languages trust Runtriz technology, expertise and services to help them maximize revenue, optimize productivity and enhance guest service, please visit

Runtriz Bolsters Leadership Team, Adding Heads of Client Services and Sales

runtriz 6 September 2018
"We are thrilled to welcome such experienced and outstanding talent to the Runtriz leadership team," shared David Millili, CEO of Runtriz. "With deep industry roots, each adds important new dimensions of expertise to our organization. I look forward to working closely with both of them as we continue to grow and work diligently on our mission to keep Runtriz at the forefront of the industry, with innovative technologies, superior products, and uncompromising customer service."Liz Amato With more than two decades of hands-on experience, Liz Amato's career is marked by notable achievements while bringing the highest value to her clients, partners, and colleagues. Most recently she held strategic management roles at America's largest travel agency company, Travel Leaders Group. Before that, served as vice president, sales and client services, at Pegasus Solutions."It's an incredible time to be at Runtriz; I am looking forward to bringing new ideas to life that help build on our strong foundation of service," said Amato. "I feel fortunate to be part of such a visionary company that prides itself on continually innovating while keeping clients' best interests at heart."Click here to learn more about Liz and connect with her on LinkedIn.Michael Garvin Michael Garvin brings a unique perspective which combines hotels operations and ownership experience as well as proven background in hotel technology. In his new role, Michael will serve at the helm of Runtriz's sales organization and provide the strategic management for the company's new client expansion initiatives. Throughout his career, which spans more than 30 years of experience centered entirely on the hospitality industry, Michael has been at the forefront of emerging industry trends and spearheading growth."Runtriz has such an impressive reputation as an innovator of guest experience technology solutions that deliver outstanding results for their hotel clients worldwide," said Garvin. "I'm excited to work with such a passionate team and to leverage my experience to contribute to the company's foothold as a visionary leader in hospitality."Click here to learn more about Michael and connect with him on LinkedIn.The latest additions to the Runtriz team come at a time of accelerated growth, solidying the company's position as a market leader in mobile and guest-facing solutions leveraging data and technology to deliver incredible guest experiences. Hotels rely on Runtiz technology to provide guests with frictionless mobile experiences at every touch point, enabling guests to order food and beverages at the pool, in restaurants and room service, make spa or golf appointments, book reservations, email and text with hotel staff from the convenience of their mobile device. Runtriz also powers the added convenience of mobile check-in/check out and mobile keys.To learn why the world's leading hotels trust Runtriz technology and services to help them maximize revenue, optimize productivity and enhance guest service, please visit

OpenKey And Runtriz Create Global Partnership

runtriz 28 August 2018
The partnership brings significant advantages to hotel ownership and management companies in particular through combining flexible guest services such as requests for housekeeping or maintenance, concierge services and room service with the most universal mobile keyless entry platform to enable guests to securely access their rooms via smartphone. As hotel ownership and management companies work with a variety of different lock brands within portfolios of properties, the OpenKey platform makes it easy to offer a universal digital key experience. Runtriz also brings specialties in both mobile web experiences and branded app development for portfolios of hotels to create a seamless guest experience that reinforces loyalty and repeat visitation.For more than a decade, Runtriz has continued to evolve as it collaborates with a diverse group of industry leading brands such as Radisson Hotels, Best Western and Caesars Entertainment, as well as leading mid-tier brands and independent properties. "This partnership extends our ability to serve our client community with best-in-class solutions as we deliver memorable, convenient, and amazing experiences to their guests," said David Millili, CEO of Runtriz. "The Runtriz platform empowers travelers to easily find what they're looking for by adapting to user behavior and preferences across all digital, mobile and voice channels.""We routinely are asked to add guest services to our mobile keyless entry platform" commented TJ Person, OpenKey CEO. "The partnership between OpenKey and Runtriz brings together the best in the hotel industry to make implementing a next-generation guest experience seamless, simple and affordable for hoteliers, owners and operators."A recent Oracle global study confirmed that 88 percent of consumers surveyed want a mobile app that supports check-in, check-out and provides a relevant and personalized experience. Further, OpenKey supports sustainability efforts in the hotel industry as keyless room access reduces the need for disposable plastic keys. The Runtriz platform also integrates with Alexa devices in rooms allowing guests to enjoy the same voice engagement they have at home when travelling.About RuntrizSince 2006, Runtriz powers guest experiences seamlessly across hotel mobile and digital channels. Runtriz offers hotels and casinos a cloud-based, white-labeled, mobile platform that is quickly deployable and optimized for all screens without development. The platform provides a robust suite of features, including: real time content management, request management, mobile ordering, workflow management, business intelligence, meeting & events, push marketing, and multi-channel messaging. It is the trusted guest engagement solution to leading hospitality brands and independent properties in more than 120 countries. As part of our community, clients experience higher guest experience scores, greater revenue, better reviews, more loyal guests, and higher performing staff. Visit to learn more.About OpenKey Founded in 2014, OpenKey is reinventing the hospitality experience through its mobile access solution. The OpenKey app is the industry standard for universal mobile key technology and works with the majority of digital hotel locks. Hotels and their guests benefit from OpenKey's platform providing efficiency, convenience and cost savings. OpenKey is a privately held company located in Plano, Texas. The company has been funded by several of the largest hotel ownership and management companies in the world. The app is available for both iOS and Android devices. For more information, please visit

David Millili Named CEO of Runtriz

runtriz 15 June 2018
Millili was the choice of Runtriz's leadership team after an extensive search, a move aimed at building on the company's high global demand while freeing up the founders to concentrate on leading product strategies and advancing key relationships."I am honored to have the opportunity to be part of such a visionary team," said Millili. "I'm eager to build on the company's strong foundation, capitalize on new market opportunities and will continue to carry Runtriz's legacy of innovation and growth into the future."A talented industry veteran, advisor, and serial entrepreneur, Millili most recently served as chief executive officer and board member of Pegasus Solutions, a leading technology and services provider to hotels and travel distributors. Before that, Millili founded and led Open Hospitality, one of the most notable hotel internet marketing companies. He currently sits on a number of boards and as a former hotel general manager, he has valuable experience in all aspects of hotel operations and management."We are excited for David to join the team and help guide our rapid growth throughout the industry. The vision, industry knowledge, and experience he brings to the table is paramount to our company's continued success," said Matt Allard , President & Co-Founder. "We are fortunate to have David as our next CEO at this very exciting time for our organization."Runtriz is recognized as a pioneer in mobile and guest facing solutions that enhance the guest experience including artificial intelligence and voice-activated technologies using Alexa in hotel rooms. Guests can order room service, make spa or golf appointments, book reservations, email and text with hotel staff in addition to expedited check-in and mobile keys. Runtriz also offers several staff-facing mobile solutions that facilitate staff-to-staff communication as well as dispatch food and beverage orders poolside or at any venue on property.Runtriz will be exhibiting at HITEC 2018 in Houston to showcase their latest innovations. Attendees and media are invited to come by booth #419 to meet David Millili and the Runtriz team.To learn more about Runtriz, visit

Runtriz Improves Hotel Guest Experience with Amazon Echo Dot and Alexa

runtriz 21 November 2017
Oceanside, CA -- Runtriz has teamed up with Amazon to launch its newest addition to the Runtriz platform designed to improve the hotel guest experience. Alexa in hotel rooms allows guests to ask for information about the hotel, make requests, set alarms or listen to music. The first property to activate this service is the Best Western Plus Oceanside Palms in Oceanside, CA which now offers guests in every room the ability to interact with Alexa.As soon as a guest gets to their room, they can simply say "Alexa, ask the hotel for two more towels," or "Alexa, ask the hotel to come clean my room." When a service is requested, a message pops up at the front desk with the guest room number, and staff members can easily fulfill. For frequently asked questions like checkout times, Wi-Fi password, restaurant hours and other questions the hotel is typically asked, the responses can be loaded into the Runtriz platform so that Alexa can respond immediately. These questions and requests would normally require a guest to call or stop by the front desk. Now, with the Runtriz platform and Alexa, guests have a fast, convenient way to access the information they need while also saving hotel staff time. Properties can even add responses to additional questions at any time through the Runtriz Platform.Housekeepers and other hotel staff may use Alexa to quickly communicate room issues or maintenance that needs to happen in a room back to staff."Artificial intelligence and voice activation will play a critical role in the hotel industry as we look to the future," said Ron Pohl, Chief Operations Officer and Senior Vice President of Best Western Hotels & Resorts. "We have already seen a significant improvement in guest satisfaction scores of the Runtriz platform. The addition of the Amazon Dot at our properties will take the guest experience to a whole new level.""We continually strive to help hotels provide a memorable, convenient, and amazing experience to their guests when staying at a hotel," said Alonso Vargas, President & Co-Founder of Runtriz. "The Runtriz platform empowers travelers to easily find what they're looking for by adapting to user behavior and preferences across all digital and voice channels.""Customers tell us they enjoy interacting with Alexa at home, and want to have the same convenient, easy to use experience while traveling," said Daniel Rausch, Vice President, Amazon. "We're excited to work with Runtriz to help hotel guests enjoy voice-enabled experiences, from accessing hotel information to ordering more towels, simply by asking Alexa."The Runtriz platform powers digital and mobile experiences for more than 1,000 hotels globally and now offers Alexa voice integration to all of its clients. For more information go to

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