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Engage your guest! easyHotels offers a fully automated and mobile guest journey to its guests

hetras 2 October 2017
According to Hauke Lenthe, Executive Vice President of Hetras, "We are proud to have easyHotels on board, a hotel group that wants to move to mobile and digital hotel operations and use true next generation technology. By 2020 around 50% of all global travelers are 'millenials' - they spend more time with mobile phones than computers. Our product strategy is open and non-proprietary. We built our public API to allow any third party app or system to connect to Hetras - and we run our solutions on any mobile device."About ShijiFounded in 1998, Shiji's aim is to become a "big data" application service platform operator. Shiji has become the leading manufacturer of Chinese hotel information systems after three successful transformations. At the same time, Shiji is gradually expanding from hotel to catering and retail industries, becoming the major software supplier to both industries. Now, Shiji is responsible for approximately 60% to 70% of the market share in the high end sector of hotel and retail industries and possesses a leading position in the catering industry. The estimated annual revenue of Shiji clients can be as high as US$ 740 billion. Shiji has completed three successful transformations since its establishment. It is now experiencing the 4th transformation dedicating itself to be a "big data" driven consumer application service platform operator. Shiji has introduced consulting, IT solutions and data platform services. Meanwhile, Shiji is developing worldwide leading products and technologies aiming for the international market and speeding up its globalization progress. Currently Shiji has more than 50 subsidiaries with about 3,000 employees.
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Hetras, with new brand identity, to integrate with Shiji Group

hetras 2 August 2017
Shiji's driving goal is to create a data-driven economy and cloud-based environment, in order to serve their customers in the best possible way."This is the reason we acquired Hetras last year in August," says Kevin King, COO of Shiji. "We wanted to have a company incorporated in Shiji that has the ability to thrive in a digital environment, as well as having forward thinking, human-centered technology. We also went through a transition phase at the beginning of this year and want now to present our different technology's brands under the unified umbrella of Shiji. We are expanding into the US and Europe, in order to be also recognized outside the Asia Pacific area," King adds.About ShijiFounded in 1998, Shiji's aim is to become a "big data" application service platform operator. Shiji has become the leading manufacturer of Chinese hotel information systems after three successful transformations. At the same time, Shiji is gradually expanding from hotel to catering and retail industries, becoming the major software supplier to both industries. Now, Shiji is responsible for approximately 60% to 70% of the market share in the high end sector of hotel and retail industries and possesses a leading position in the catering industry. The estimated annual revenue of Shiji clients can be as high as RMB 5 trillion. Shiji has completed three successful transformations since its establishment. It is now experiencing the 4th transformation dedicating itself to be a "big data" driven consumer application service platform operator. Shiji has introduced consulting, IT solutions and data platform services. Meanwhile, Shiji is developing worldwide leading products and technologies aiming for the international market and speeding up its globalization progress. Currently Shiji has more than 50 subsidiaries with about 3,000 employees.
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Hetras Welcomes New Director of Software Development

hetras 27 June 2017
Hetras is pleased to announce the appointment of its new Director of Software Development, Murat Akguen, who joins the company with over 15 years of experience in hotel technology. He will be responsible for all technical and application development activities at Hetras, as well as supporting the expansion and implementation of Shiji Group's global software development strategy.Executive Vice President Hauke Lenthe says, "I am very happy to welcome such a great professional to our team. Murat is the perfect fit for this role. He's a hotelier by heart and combines hospitality knowledge with profound technical abilities and a long industry experience."Murat first studied hotel and business management, followed by computer sciences, and has worked for a variety of hotel technology companies. For more than 6 years, he was Senior Software/Database Developer for Amadeus Hospitality, where he built and maintained an industry leading property management system. Since 2013, Murat has been Senior Product Owner and Technical Solutions Manager at ProSiebenSat.1 Applications."I am very excited to join Hetras," says Murat. "I intended to go back to the hospitality industry for a while, but I also wanted to work for an exciting software company. I believe that hoteliers want to use technology to serve their guests and generate higher revenues as well as loyalty. Hetras cloud-based Hotel Management Software makes this possible," he adds. About ShijiFounded in 1998, Shiji's aim is to become a "big data" application service platform operator. Shiji has become the leading manufacturer of Chinese hotel information systems after three successful transformations. At the same time, Shiji is gradually expanding from hotel to catering and retail industries, becoming the major software supplier to both industries. Now, Shiji is responsible for approximately 60% to 70% of the market share in the high end sector of hotel and retail industries, and possesses a leading position in the catering industry. The estimated annual revenue of Shiji clients can be as high as RMB 5 trillion. Shiji has completed three successful transformations since its establishment. It is now experiencing the 4th transformation dedicating to be a "big data" driven consumer application service platform operator. Shiji has introduced consulting, IT solutions and data platform services. Meanwhile, Shiji is developing worldwide leading products and technologies aiming for the international market and speeding up its globalization progress. Currently Shiji has more than 30 subsidiaries located in major Chinese cities and overseas offices with about 3,000 employees.
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hetras enters new way of product transparency

hetras 9 March 2017
hetras has gone through an exciting change process recently, becoming part of the Shiji Group, Asia Hotel Technology Market Leader, with more than 11,000 hotel partners worldwide. Since starting the integration at the end of 2016, hetras has rebuilt internal processes, optimized quality management, and entered a new path of full product development transparency for its customers. In fact, hetras gives hotels the opportunity to vote on features and products they consider most helpful, ensuring that innovation is focused on the customers' needs.Kevin King, CEO of hetras, says, "We believe in change and we are changing. We constantly ask ourselves how we can improve and serve the guest better. The answer lies in data-driven economy and cloud-based environment like we provide."It could not have happened at a better time: As the travel industry continues to increase in complexity, and sustainable investment strategies in technology remain crucial for hotel partners, hetras has become part of an enormous network of hospitality experts like Snapshot, ReviewPro and many other players. It has built a public API to allow hotels to be more independent from certain vendors and is constantly investing in product and functionality improvements within its cloud-based Hotel Management System, the hetras Central Reservation System for hotel groups, the innovative hetras Mobile App, and the Internet Booking Engine, which can immediately increase hotel website conversion rates.In a nutshell: The ongoing costs with cloud-based HMS are significantly less than with an on-premises HMS. hetras wants to pass these tremendous savings on training and hardware on to customers by supporting the transition of front office employees into e-concierges, thereby translating data into loyalty and revenue streams. About ShijiFounded in 1998, Shiji's aim is to become a "big data" application service platform operator. Shiji has become the leading manufacturer of Chinese hotel information systems after three successful transformations. At the same time, Shiji is gradually expanding from hotel to catering and retail industries, becoming the major software supplier to both industries. Now, Shiji is responsible for approximately 60% to 70% of the market share in the high end sector of hotel and retail industries, and possesses a leading position in the catering industry. The estimated annual revenue of Shiji clients can be as high as RMB 5 trillion. Shiji has completed three successful transformations since its establishment. It is now experiencing the 4th transformation dedicating to be a "big data" driven consumer application service platform operator. Shiji has introduced consulting, IT solutions and data platform services. Meanwhile, Shiji is developing worldwide leading products and technologies aiming for the international market and speeding up its globalization progress. Currently Shiji has more than 30 subsidiaries located in major Chinese cities and overseas markets (Singapore and Munich) with about 3,000 employees.
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hetras welcomes new Director of Sales

hetras 8 February 2017
Thomas Danielczak has been appointed as the new Director of Sales for hetras, which was recently acquired by the Chinese market leader in hotel technology, Shiji. In his new position, Thomas will oversee and develop hetras' worldwide sales operations.According to hetras Executive Vice President Hauke Lenthe, "I couldn't be happier to welcome such a seasoned professional to our team. Thomas is a hotelier at heart and brings with him a broad background in sales and the hospitality industry. His strategical sales approach will drive hetras' expansion plans and help us to enter new markets."Thomas brings over ten years' experience in the hospitality industry, working in various positions with Marriott, Rezidor and Starwood, as well as individual hotels. Most recently, he worked with HRS Global Hotel Solutions as Manager Global Sales Strategy and Steering, where he defined and monitored sales and go-to market strategies across all 25 offices of the HRS Group."I am very excited to join hetras at this stage," says Thomas. "Cloud-based hotel operation is not a revolution, but a natural evolution of traveler demands and mobile device usage. Hoteliers want to use technology to serve their guests. The time is right to let technology help hotels by identifying new revenue streams and upselling potential, while also increasing guest satisfaction scores and loyalty," he adds. About ShijiFounded in 1998, Shiji's aim is to become a "big data" application service platform operator. Shiji has become the leading manufacturer of Chinese hotel information systems after three successful transformations. At the same time, Shiji is gradually expanding from hotel to catering and retail industries, becoming the major software supplier to both industries. Now, Shiji is responsible for approximately 60% to 70% of the market share in the high end sector of hotel and retail industries, and possesses a leading position in the catering industry. The estimated annual revenue of Shiji clients can be as high as RMB 5 trillion. Shiji has completed three successful transformations since its establishment. It is now experiencing the 4th transformation dedicating to be a "big data" driven consumer application service platform operator. Shiji has introduced consulting, IT solutions and data platform services. Meanwhile, Shiji is developing worldwide leading products and technologies aiming for the international market and speeding up its globalization progress. Currently Shiji has more than 30 subsidiaries located in major Chinese cities and overseas markets (Singapore and Munich) with about 3,000 employees.
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hetras appoints new Executive Vice President to drive next growth phase

hetras 19 January 2017
Hotel Management Software provider hetras has appointed Hauke Lenthe as its new Executive Vice President. Hauke succeeds Managing Director Ulrich Pilau, who led the company for 6 years and played the key role in the successful startup development of hetras.hetras develops a cloud-based hotel management software that enables hoteliers to change the way they connect and engage with their guests, generate higher revenues and decrease cost while offering increased service levels. Shiji, the owning company of hetras and, with more than 11,000 installed hotels, the Chinese market leader in hotel technology, considers this restructuring as part of their future strategy and growth plans for hetras, moving the company beyond the earlier startup phase. Shiji has also invested in the Berlin based hotel technology startup Snapshot, and is at the heart of the Chinese 'Hotel of the Future' program.Kevin King, COO of Shiji, says, "We have restructured and focused our senior management team at hetras on core solution deliverables for our customers and will continue to develop a leading Software as a Service hotel management system. We will not only introduce hetras to new countries in Europe, but also carefully prepare the product for other international markets. I am very happy that we have in Hauke, an experienced and multi-cultural leader, who will help us structure and grow our hetras international business and team."Hauke Lenthe adds "I am excited about this opportunity and challenge. Shiji's recent acquisitions and interest as an investor is clearly of strategic nature. They understand hospitality one hundred percent and think beyond traditional hotel technology.Our mission is clear: Engage Your Guest! Our customers want to use technology to serve their guests in the easiest, most cost effective, most revenue generating way - either as a result of automated electronic processes, entertainment services, or simply by changing the way hotels analyze data and engage with their guests. Hotels provide guest services, and they do not usually need to become server farm or cloud experts."Hauke Lenthe has been involved in the hospitality industry for more than twenty years, specifically in hotel technology, ranging from Property Management Software to Internet and IPTV media business. He consulted on global Wi-Fi standards, applications, and mobile developments within the hospitality industry and serviced large accounts like Rezidor, Hilton, Hyatt and Starwood. Hauke worked in various positions throughout Europe and the Middle East, most recently as Senior Director Global Sales Strategy for HRS. Before his return to Germany he spent ten years in the Middle East as Vice President and General Manager of iBAHN Middle East, later acquired by GuestTek, the U.S. based leading provider for digital entertainment solutions to the hospitality industry.As Hauke further comments, "The mobility impact on hotels has been causing infrastructure challenges for years. It has changed the way we live, book hotels and how we consume information. It will change the way hotels use data and engage with guests, and it will grow new revenue streams that today remain unutilized."About ShijiShiji creates and represents products, services and platforms facilitating cross industry consumer journeys, industry focused consulting and collaboration for hospitality, food service and retail industries. Shiji has over 90% market share in China's high end hotels and over 70% in luxury and specialty retail. Founded in 1998, Shiji is traded on the Shenzhen Stock Exchange (code: 002153). Shiji has over 10,000 hotels, 100,000 restaurants and over 200,000 retail shops using our and partner technologies. Alibaba, China's largest online platform for consumers, has invested in Shiji. Working with Alitrip's online travel portal, Shiji provides online to offline solutions enabling a streamlined consumer journey. Headquartered in Beijing, Shiji has direct operations throughout China, Singapore, Hong Kong, Malaysia, Austria and Germany and a large reseller network in a number of countries and territories.
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New two-way interface between hetras and BookingSuite makes setting the right room rate easy

hetras 21 September 2016
Calculating the right room rate is an integral part of a successful revenue management strategy. Now, an exciting partnership between hetras and BookingSuite, a new unit of Booking.com dedicated to empowering accommodation providers with smart technology that makes it easier to deliver great guest experience and grow their businesses, offers hoteliers a faster, cheaper, and accurate way to price rooms and increase RevPAR.BookingSuite joined forces with hetras to develop an innovative two-way interface between hetras and BookingSuite's rate management solution, RateManager.The interface to hetras, which was built using hetras' public API, provides hoteliers with an exclusive two-way solution that utilizes powerful data in a seamless, streamlined and fully integrated manner. Using a series of complex algorithms that analyze multiple variables, such as seasons, special events, historical data, etc., BookingSuite's RateManager tool predicts occupancy and optimizes rates up to 360 days in advance. This means hoteliers can calculate the best rate for each room type independently on any given day of the year.The added bonus for hetras-backed hoteliers lies in the two-way solution. Price recommendations from BookingSuite RateManager can be automatically imported to hetras. And, because BookingSuite developed a connection to the hetras platform using the hetras public API, which has fast access to current data, forecasting and pricing capabilities are even more precise.Furthermore, the streamlined integration through the hetras API means that the software automatically imports any and all pertinent data, allowing hoteliers to concentrate on other areas of their business. The interface is simple to use and is a cheaper solution than others currently on the market.Unsurprisingly, the partnership and tool have already garnered attention, with eight of hetras' member hotels already jumping on board. About BookingSuiteBookingSuite is a new unit of Booking.com dedicated to empowering accommodation providers with smart technology that enables them to deliver great guest experiences and grow their businesses. The BookingSuite platform integrates with hundreds of reservation systems, channel managers, social media channels, and property management systems to help accommodation providers to thrive in a fast-paced, increasingly complex, digital world.About Booking.com Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property - from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don't pay booking fees - ever. The Booking.com website is available in 42 languages, offers over 1M hotels and accommodations including more than 509,000 vacation rental properties and covers more than 95,000 destinations in 224 countries and territories worldwide. It features over 100M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 13,000 dedicated employees in more than 180 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience. Established in 1996, Booking.com B.V. owns and operates Booking.comtm, and is part of The Priceline Group (NASDAQ: PCLN).
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hetras acquired by Shiji

hetras 11 August 2016
Beijing Shiji information Technology Co. Limited (Shiji), announced, effective August 3, 2016, it has acquired hetras Deutschland GmbH and all its operations."We are very pleased with this acquisition and the opportunity it represents," said Kevin King, Chief Operating Officer, Shiji. "As a result of this transaction, hetras can now look towards the future and prepare an ambitious plan for growth, supported by Shiji."According to Uli Pillau, hetras, "Shiji and hetras remain committed to delivering exceptional products and services to our customers and maintaining close working relationships with our partners. hetras operations will remain uninterrupted in Munich." About ShijiShiji creates and represents products, service and platforms facilitating cross industry consumer journeys, industry focused consulting and collaboration for hospitality, food service and retail industries, Shiji has over 90% market share in China's high end hotels and over 70% luxury and specialty retail. Founded in 1998, Shiji is traded on the Shenzhen Stock Exchange (code: 002153). Shiji has over 10,000 hotels, 100,000 restaurants and over 200,000 retail shops using ours and partner technology we represent. Alibaba, China's largest online platform for consumers has invested in Shiji. Working with Alitrip's online travel portal, Shiji provides online to offline solutions enabling a streamlined consumer journey. Headquartered in Beijing, Shiji have direct operations throughout China, Singapore, Hong Kong, Malaysia, Austria and Germany and a reseller network in a number of countries and territories.
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hetras successfully migrates twenty-one Village Hotels

hetras 21 July 2016
hetras is replacing the current PMS in all hotels of the Village Hotel Club chain with its cloud-based PMS. At the same time, Village Hotels is taking advantage of hetras' versatile landscape in order to run applications such as CRS, GDS, online distribution, and mobile check-in with hetras' mobile app.The hetras technology behind the new level of self-service and convenience offers hotel groups a cutting-edge, cloud-based hotel management platform. hetras' technology package includes property management and central reservation systems, as well as distribution connectivity, and allows hotels to manage online all aspects of the mobile guest journey, from booking to billing.With the public API from hetras, Village Hotels has the freedom to select any partner they like, such as Kappture, UpsellGuru, Revinate, Workmatrix, and many more.Automated PMS Migrationhetras' Project Manager, Karl Schmidtner, says, "It was our first time to do an automated migration of such an extent for a hotel chain of this size."The hetras roll-out team had to manage a huge data migration, consisting of 40,000 reservations, including group reservations, with all related data. The overall amount of imported profiles is almost 3,000 per property. They include data such as company profiles, agency profiles, and guest profiles.Immediate Benefits: Mobile Guest JourneyAs hetras has a mobile app that uses mobile key services, Village Hotels is able to immediately implement a fully mobile guest journey. Guests can not only check in without queuing and open their hotel rooms via the hetras mobile app, they can also book their next stay directly on their smartphones. This allows guests to make arrangements faster and select their own room, and it also enables keyless entry and makes re-booking easy. As a result, using the hetras mobile app increases guest satisfaction and leads to increasing direct bookings.Software Traininghetras follows a "train the trainer" method. After the first property migrations, hetras worked with hotel employees in order to set up internal hotel trainings. As the software is very intuitive, there was soon no need for on-site support of the hetras roll-out team.But hetras is always there for questions and post-migration support. Melody Grelat, hetras' UK Account Manager and Implementation Specialist, is based in London and ready to go anywhere she is needed.About Village Hotel ClubVillage Hotel Club is a new kind of hotel where cutting-edge style meets everyday affordability. With 28 locations across the UK, the hotel rooms include nifty little touches like free Wifi, flat screen TV's and iPod docking stations.
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hetras augments its mobile app with a new key provider - Hotek!

hetras 6 July 2016
To provide a cutting-edge app for hotel guests, hetras has partnered with Hotek. Together with Kaba and Assa Abloy, Hotek is the third key provider that can be used with hetras' mobile app. hetras CTO Stephan Wiesener adds, "But we also want to encourage other key provider to work with hetras."hetras has launched a mobile app that uses mobile key services to implement a fully mobile guest journey. Guests can not only check in without queuing and open their hotel rooms via the hetras mobile app, they can also book their next stay directly on their smartphones. This allows guests to make arrangements faster and select their own room, and it also enables keyless entry and makes re-booking easy. As a result, using the hetras mobile app can lead to a hotel's direct bookings increasing significantly.hetras' mobile app is available to hoteliers on a monthly subscription basis and can be customized to include different hotel processes and brand designs.High securitySecurity is crucial when entering the mobile world. With Hotek and hetras, hotels are not required to operate their own secure data center; instead, they can focus on providing guests with a superb end-user experience.Satisfying expectations Today, most hotels expect that their lock manufacturers support a "mobile key" function.Dolf Mulder, CEO of Hotek, has a clear ambition for constant innovation and product development, in order to remain on the leading edge of the international market. "We have developed a deep understanding of our customer needs, so we can engineer the right products. Besides that, we aim at developing a long-term relationship with our clients, offering them a high level of service and support," Mulder says.Hotek works according to their mission: You take care of your guests, we take care of you!About HotekHotek Hospitality Group is a leading innovative supplier of security solutions for the hospitality industry, offering online and offline solutions based on the latest technology. Hotek serves over 5,000 customers in more than 65 countries and has nearly 1 million locks installed worldwide. For more information on Hotek, contact:Debbie van den Oever, debbie@hotek.nl, +31 765024750
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hetras partners with RoomChecking to help hoteliers solve problems before they arise

hetras 16 June 2016
from maintenance to housekeeping, room management to timesheet planning -- can be managed from one easily accessible place. Staff can use the tool to flag problems, highlight specific requests, communicate with each other, and manage room status and availability to provide effortless, problem-free customer service.Furthermore, the tool, which is available through the hetras public API, seamlessly integrates into the hetras cloud-based hotel management software, ensuring easy implementation and transition for hoteliers.Crisis managementThe best kind of problem is one that never gets out of hand. Since RoomChecking allows potential issues, such as broken equipment, room availability conflicts and special requests, to be spotted in advance, management is better equipped to find solutions before a guest notices anything amiss.By using a unified platform, staff can report issues and order maintenance, update a room's status as soon as it is ready, check on the expiration dates of hotel assets (such as mini bar items), and respond to unexpected circumstances without wasting time by following a chain of command.Task delegation can be conducted with a few presses and swipes of a tablet screen, increasing staff productivity and efficiency while eliminating redundant work practices. PersonalizationAnticipating the personal preferences of every guest can be challenging. RoomChecking addresses this by allowing staff members to enter information into the system; they can quickly flag if a guest has made a special request (like additional towels or a cot bed), is planning to check in or out at an unusual time, or has reported an issue. Each staff member is instantaneously informed and better equipped to provide guests with the kind of individual service that they require.
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Skip Reception and Go Directly to Your Room With a Mobile Key from hetras' Mobile App

hetras 15 March 2016
With its latest implementation at Village Hotels and Qbic Hotels, hetras has launched a mobile app that uses mobile key services to achieve a fully mobile guest journey. Guests can not only check in and open their hotel rooms with the hetras app, they can also book their next stay directly on their smartphone and check out by walking out the front door.Jose Amat Fuster, Product Manager Mobile at hetras, explains, "The mobile app complements hetras' cloud-based property management and central reservation system. The hetras app is available to hoteliers for a monthly subscription fee and can be customized to different hotel processes and brand designs."In other words, at any hotel with hetras cloud-based hotel management software, guests are able to serve themselves, conveniently, online."If a hotel wants more automation, innovation, and also increased direct book-ings, this might be the right time to think about a mobile app. The open self-service API platform we have built allows anybody to connect their Innovate Apps or other software to hetras quickly and easily," says hetras Managing Director Philip von Ditfurth.
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Village Hotels Successfully Roll Out hetras, Replaces Former PMS System

hetras 2 March 2016
Gone are the days of queuing at reception, replaced by the ease and ultimate convenience of self-service.Village Hotels, the British hotel chain comprising twenty-eight properties with an urban touch, is in the middle of a fast roll-out of the hetras native cloud platform to all of its hotels. As part of this roll-out, Village Hotels is replacing its entire PMS scenery, one that has been running for many years, with hetras' cloud based Hotel Management System. Village Hotels is taking advantage of hetras versatile landscape in order to run applications such as CRS, GDS, online distribution and mobile check-in.The hetras technology behind the new level of self-service and convenience offers hotel groups a cutting-edge, cloud-based hotel management platform. hetras' technology package includes property management and central reservation systems, as well as distribution connectivity, and allows hotels to manage online all aspects of a mobile guest journey, from booking to billing.In other words, at any Village Hotels with hetras cloud based hotel management software, guests are able to serve themselves, conveniently, online. This includes booking a room, checking in, obtaining a mobile room key, easily accessing available services, like the hotel's health and fitness club, Starbucks, or the in-house restaurant, and receiving the bill via email after their stay."By replacing our legacy Opera systems, we are changing our operations to become lean and easy and are shifting our team's focus from a computer screen to the customer," explains Rob Paterson, Commercial Director of Village Hotels."In parallel," Paterson adds, "we allow our customers to move at their own pace through the guest journey by offering mobile solutions."According to Philip von Ditfurth, one of hetras' Managing Directors, "Our native cloud platform is a perfect fit for Village Hotels. Any hotel group that wants to move to mobile hotel operations and use true next generation technology now has a viable alternative. We are excited we could prove the scalability of our solution and the automated migration from the existing PMS to hetras." Uli Pillau from hetras comments, "It has always been our objective to provide hotel groups around the world with a next generation platform that can replace the legacy software on the market. As our technology is native cloud-based and provides all mobile components, it really brings hotels to a long desired next level. The open API platform we have built allows anybody to connect their innovative Apps or other software to hetras."The ultimate in guest-centricityVillage Hotels are widely known for their extensive in-house facilities, which include health and fitness clubs, spas, and various coffee shops and restaurants. All of the purchases made by guests are managed by hetras' cloud-based platform and charged to the room. hetras' Smart Analytics is used to analyze guests' data after their stay to identify potential areas for optimization.
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The Student Hotel Relies on Cloud Software from hetras

hetras 26 February 2016
The Student Hotel is an innovative venture and hybrid hotel concept that depends on a highly efficient hotel software platform supplied by hetras.The chain offers both long-term housing for students and accommodation for short-term city breaks. To date, the chain operates hotels in Amsterdam, Rotterdam, and The Hague, all of which use the same hotel software platform in the hetras Cloud. A new site in Groningen is set to open in summer 2016."We are really pleased about The Student Hotel's success with its highly innovative housing and hotel concept," comments Philip von Ditfurth, one of hetras' managing directors, "and we are delighted that our Internet-based platform is more than capable of meeting all of the technical requirements associated with managing this pioneering housing concept."A double act - student housing and hotelSince The Student Hotel is used to accommodate students during the semester and short-term travelers and hotel guests during semester breaks, its management software has to be capable of allowing available rooms to be allocated on a very flexible basis.The transition period between a semester's end and the start of a semester break and vice a versa is always extremely demanding for The Student Hotel. This is where hetras makes sure that everything goes smoothly. The software allows hotels to market student accommodation as hotel rooms on a flexible basis, with fully automated distribution on all channels and very low operational costs.In addition to a property management system for handling guest rooms and a front office management system, hetras' platform also includes a channel manager that centrally coordinates room prices and availabilities for all of the connected booking channels. An automated payment system, interfaces to the payment providers, and the key system are also part of the platform.The Student Hotel's predominantly young target audience is used to organizing travel details from mobile devices. Tech-savvy guests generally have high expectations of a hotel or long-term accommodation, which, for example, places heavy demands on the software's capacity to check guests in and out efficiently.Automating all hotel operations also makes room booking processes leaner, because it removes the need to manually process standard room bookings. Instead, the booking system directly enters information into the reservation system. From there, payments are automatically pre-authorized, reservations confirmed, payments invoiced and processed, and notices sent to the guests.Technology partner for pioneering projects The innovative concept of a hotel that uses efficient hotel management software to offer long- and short-term housing as well as hotel accommodation is rapidly gaining in popularity. The Student Hotel aims to have 10,000 rooms open by 2020. hetras is the technology that an ambitious and pioneering venture needs in order to succeed. About The Student HotelThe Student Hotel is the ideal accommodation for students, interns, researchers and travelers, who are looking for affordable luxury housing for one night up to one year. The Student Hotel offers its guests modern, fully furnished rooms with large, 40m2 shared kitchens; suites with free WiFi; private en-suite bathrooms; optional private kitchens; 1,000m2 of quiet study space; lively social areas; and, most importantly, a safe environment with 24-hour security.For more information on The Student Hotel, contact:Felix Hillen: felix@thestudenthotel.com, Tel. +31 20 422 8669
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hetras' Smart Analytics: An elegant solution for systematically analyzing data online

hetras 21 January 2016
Smart Analytics is new Business Intelligence software from hetras that gives hotels and hotel chains a better way to rapidly analyze and evaluate big data. It allows users to obtain valuable information on all of their sales channels by creating their own customized dashboards.Increase bookings on your websiteSmart Analytics dashboards enable you to identify your strongest customer groups, systematically up-sell to them, and convert active users of other channels into direct bookers on your own hotel's IBE.Increase your RevPAR/GoPPARSmart Analytics rate plans and pick-up analyses provide you with deep insights into your current performance. These analyses allow you to effectively compare past, current, and future performance forecasts and check and optimize your prices in real time and on a day-to-day basis.Monitoring campaign success Pick-up reports and geographical analyses show you which of your primary marketing campaigns and promotional channels are most successful. hetras' Smart Analytics enables you to understand and analyze your customers' travel needs and tailor promotions to your specific target group.Visualizing trends for effective controllingUse real-time data to align your budget with your forecast on a day-to-day basis. Trend analyses are quick and reliable indicators of a hotel's performance and strategy success.Bringing together facts, figures, experience, and intuition in a meaningful way is crucial for smart decision-making."These days, measuring success is key for improvement." Martin Reents, hetras CEO Analyze campaign success by countryAnalyze guest data by nationality, sales, or consumer behavior. Smart Analytics filters allow you to navigate through your data by applying your own analysis criteria. Each analysis takes the collected data to a deeper level, allowing you to identify both problems and solutions.The first Smart Analytics users and success storiesThe first hetras customers to have tested Smart Analytics are reporting back not only satisfaction with the solution, but also praise for the optimized database analytics and extensive choice of analysis options.To quote Dimitrios Neofitidis of Qbic Hotels, who has been using hetras Smart Analytics for some time:hetras' Smart Analytics is absolutely KEY for our hotel chain when it comes to analyzing data in a meaningful way and allowing us to improve our performance. This means that both our revenue manager and the Group's management regularly use Smart Analytics as a tool.
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Hotel Buddy - A Staffless Hotel for Millennial City Travelers

hetras 20 November 2015
Looking for hassle-free accommodation in Munich? A great choice is the new Hotel Buddy, where you can manage everything, including booking a room, checking in and out, and paying, from a mobile device.The brainchild of a Munich hotelier, Johannes Eckelmann, who already runs the well-known Cocoon Hotel brand, Hotel Buddy at Stachus Square is a new concept, low-budget hotel that is completely staffless. It's made possible largely thanks to the cloud-based hotel management platform from hetras."The benefits for guests are pretty obvious," explains Eckelmann. "That is, they are staying in a modern, brand-new hotel right in the heart of Munich, and at an unbeatable and affordable price."The seventy-five hotel rooms are located inside a large office complex and distributed over several floors. Guests can check in early, even days in advance, and they just need to sign their name on the pad at the kiosk upon arrival. This signature is then saved together with their reservation. Once signed in, guests collect their key card from a machine. This code-based key card will then automatically transport them by elevator to the correct floor.All of the technology behind these staffless systems - online booking, online payment, early check-in or kiosk-based check-in at the hotel, the interfaces to process guests' credit cards and create key cards, the automatic check-out technology, not to mention the system for managing car parking spaces - is provided by hetras and controlled with hetras hotel software."This technology is a perfect fit for the demands of young target groups that are used to organizing their travel on mobile devices and online," explains Tanja Baier, hetras sales manager. "Just as urban travelers today just check in online for flights, they would also much rather be able to check into hotels the same way - quickly, without any fuss and without having to stand in a queue."As Eckelmann further explains, "One of the many advantages of using a cloud-based platform is that there is no need to invest in any hardware. All data are automatically saved and always available to hotel staff, no matter where they are."This centralized access to data means that jobs like distribution and revenue management, which are keys to success, can also be centralized. For this reason, Eckelmann's two Cocoon Hotels at Stachus Square and Sendlinger Tor will now also be switched to the cloud-based hotel management software from hetras.About Buddy and Cocoon Hotels Buddy Hotel is a unique, mini-budget hotel concept created by a Munich hotelier, Johannes Eckelmann. It was brought to life as a vibrant alternative to his two existing Cocoon Hotels, which are based on a budget lifestyle hotel concept with a retro design. Together with Oliver Massabni, Eckelmann set up the first of the Cocoon Hotels in Munich at Sendlinger Tor in 2008, and the second one opened at Stachus Square in 2012. Another Cocoon Hotel near Munich Central Station is set to open at the beginning of 2016. Both Cocoon Hotels currently have a very high capacity utilization rate of 90%. At present, plans are underway to expand the hotel brand beyond Munich to either Hamburg or Vienna.For more information about Buddy and Cocoon Hotels, contact: Johannes Eckelmann,eckelmann@hotel-cocoon.de , tel. +49 89 59993 904 About hetrashetras is the first company in Germany to develop a fully cloud-based management application for hotels and hotel chains of all sizes. hetras' hotel management system has been specifically designed for new generation hotels that employ a high level of automation. It comprises a highly efficient property management system (PMS) and a powerful distribution and channel management system. The system is offered on a SaaS basis, which means that hotels pay an all-inclusive flat fee per month, per room. hetras is also proud to be a technology partner of the Fraunhofer Institute's "FutureHotel" project".For more information on hetras, contact:Keith Gruen, keith.gruen@hetras.com, tel. +49 89 716718510

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