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Hostelling International looks to win more guests directly with SiteMinder

SiteMinder 16 May 2018
The worldwide network of not-for-profit youth hostel associations, Hostelling International, has partnered with the global hotel industry's leading cloud platform, SiteMinder, in a bid to bolster the online presence of its almost-4,000 hostel members and attract more direct bookings from guests. The network has integrated its online booking engine with SiteMinder's platform to automate the flow of information between each hostel member's website and property management system - a capability which is already driving a surge of direct reservations for member properties and freeing up time for staff.Among the early adopters of the integration is Eurohostel in Helsinki, Finland, which has saved over an hour each day manually revising its pricing and availability online."The integration with SiteMinder has allowed us to update our room rates and availability in real-time, directly from our property management system, so they are always current. And, since reservations are automatically delivered back into our system, there are no mistakes in the booking information - each booking is exactly how it was provided by the guest," says Marko Repo, Hostel Manager at Eurohostel.Luke Tarplett, Hostel Manager at the 100-year-old YHA Christchurch in New Zealand, echoes Mr Repo's sentiments on the integrations benefits to guests. Says Mr Tarplett, "Using SiteMinder allows us to offer greater choice to guests using the HIHostels.com website. In the first two months, we saw an increase in bookings, and ultimately the stable and efficient connection continues to offer an easier process for our front desk team."Hostelling International spans hostels in more than 80 countries and is one of the world's largest international membership organizations. Today's announcement forms part of a group-wide strategy to diversify the online distribution strategies of member hostels, with bookings from both third-party channels and their direct hostel website.SiteMinder's global SVP of partnerships, Dai Williams, says, "We are pleased to support Hostelling International, an organization that so deeply understands the needs and preferences of the modern traveler, for the true benefit of its hostel members. If the early results prove anything, it is the material value of direct bookings - and, indeed, of automation - in a world that otherwise moves incredibly fast and demands a lot from every accommodation provider."About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 30,000 hotel customers and 600 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Hostelling InternationalHostelling International (HI) is a worldwide network of not-for-profit youth hostel associations, including YHA, Stayokay and DJH which collectively span hostels in more than 80 countries. Established in 1932, HI is one of the world's largest international membership organisations, with more than 3.7 million members, and offers many benefits in addition to staying in HI hostels.For more information, visit www.hihostels.com.
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Head of France at SiteMinder alerts hotels: 'direct bookings are slowing'

SiteMinder 15 May 2018
The head of France at SiteMinder, the global hotel industry's leading cloud platform, is alerting the country's hotels to a slowing growth rate of direct online bookings. Clemens Fisch, a travel industry expert who has led SiteMinder's French and DACH regions since 2017, says the deceleration exposes French hotels to a future of distant relationships with their guests and guest experiences that are lacking in personalisation.Mr Fisch's statements come ahead of a new SiteMinder report being released this month on the latest opportunities and challenges facing France's hotels. According to the report, titled State of the Nation 2018: How big is the opportunity for hotel bookings in France?, the contribution of direct bookings to France's online hotel sales has risen only 2.6 percent since 2012 and the growth rate will slow further to 2.1 percent over the next five years, with third-party booking sites forecast to constitute 71.5 percent of the country's online hotel sales by 2022."It is ironic that direct bookings are slowing in one of the first markets to make sure rate parity was a non-issue for local hotels. I believe it's time France's hotels assess the balance of their distribution strategies, and capitalise on the continued rise of tourism entering the country by taking more ownership of their supply. While hoteliers are incredibly time-poor, they can take small steps - examine the state of their hotel website, for example, or the conversion rates of their online booking engine - and look to technology as a key enabler," says Mr Fisch.Clemens Fisch has more than a decade's experience working within Europe's dynamic hospitality and travel industry, having begun as a tour guide before leading tour operator EF Cultural Tours as an area manager in Switzerland. From there, he served at travel agency PDM Touristik, initially as a delegation manager before being promoted to deputy head of sales. Prior to joining SiteMinder, he was a senior account manager at Booking.com where he discovered the real challenges of hoteliers behind the front desk.As the regional manager of France at SiteMinder, Mr Fisch leads a team that has secured deals with Paris' largest hotel chain, Machefert Hotels Collection; the famous Hotel du Louvre; and Hotel Barriere Le Gray d'Albion Cannes. France is one of SiteMinder's fastest-growing markets, having grown its local customer base more than ten percent in the past six months and local customer reservations more than thirty percent since January.Today's announcement precedes the Food Hotel Tech conference in Paris, where SiteMinder is exhibiting for the first time.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 30,000 hotel customers and 600 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
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SiteMinder lands its 30,000th customer in River Palace Hotel

SiteMinder 28 March 2018
The global hotel industry's leading cloud platform, SiteMinder, has signed its 30,000th hotel customer as a show of the worldwide demand for integrated hotel guest acquisition technology. SiteMinder has secured River Palace Hotel in Italy to achieve its most recent milestone and continue its strong trajectory in the dynamic European region where forty percent of its hotel customers today are based.According to the director of River Palace Hotel, Paolo Rivolo, what the property needed was flexibility in the setup of its management systems and more autonomy for guests."Technology is imperative for a hotel like ours, where the pricing strategy is quite complex and dynamic, and so we needed a flexible, autonomous and easy-to-use solution that our hotel staff could adopt quickly. It is essential we place revenue management at the core of our distribution strategy, and, with SiteMinder, we have been able to empower our hotel staff to achieve exactly this. We can now better understand supply and demand, and optimize our strategy for greater performance," says Mr Rivolo.With 72 deluxe rooms and a central location in Rome, River Palace Hotel's success has been founded on offering a unique and personalised service that includes booking tours and expert advice on local activities. Travelers who come to the property seek a high quality service and are willing to invest more in return for a memorable stay.Since first disrupting the market in 2006 by pioneering channel management for a flat, monthly fee, SiteMinder has quickly evolved into a holistic offering for hotels to acquire guests through integrated direct booking capability, broad distribution and real-time pricing intelligence. An ever-growing dominant force within the hotel technology space, SiteMinder has led the industry in the development of third-party connectivity, with a network of more than 600 partners that include hotel marketing channels, hotel management systems, central reservation systems and revenue management systems to streamline and simplify data for all hotels.The past year has seen SiteMinder rank among The Silicon Review's list of the '50 Best Companies to Watch'; secure deals with Italy and Portugal's largest hotel groups, Atahotels and Pestana Hotel Group; and develop groundbreaking partnerships with Airbnb and BridgeStreet Global Hospitality."Hoteliers today are faced with more competition and greater demands from consumers than ever before. Thanks to our solutions, accommodation providers the world over can manage their properties more efficiently and offer guests the more personalized hospitality they excel at," says Mike Ford, founder and managing director at SiteMinder."We congratulate River Palace Hotel for recognizing the opportunity to streamline operational processes, increase revenues and strengthen its position in the market. We are thrilled to be a part of their story and the stories of all our 30,000 hotel customers as they navigate through the increasing complexities of a digitally-led and consumer-led world."About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 30,000 hotel customers and 600 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About River Palace HotelThanks to its central and peaceful location and to its attentive and impeccable service, the River Palace Hotel is the ideal place to spend a pleasant stay in the Eternal City.The 72 rooms have a unique style, classic and refined design, and offer guests every comfort: satin silk sheets, air conditioning, LCD satellite TV, free Wifi, minibar, evening turndown service, safe all together with a very nice breakfast buffet included in the price.For more information, visit www.riverpalacehotel.it.
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Boulevard Hoteis launches new hotel websites, grows online bookings almost 40% with SiteMinder

SiteMinder 21 March 2018
Online bookings are on the up for a hotel group located in one of Brazil's largest cities, only months after launching new hotel websites powered by the global hotel industry's leading cloud platform, SiteMinder. Boulevard Hoteis, which caters for both leisure and corporate travelers in the stunning metropolis of Belo Horizonte, Brazil, reports online bookings have grown 38 percent and the group is showcasing the best it has to offer for the first time.Boulevard Hoteis has three properties - Boulevard Park, Boulevard Plaza and Boulevard Express - which employ SiteMinder's integrated direct booking solutions to attract and convert guests on each of their hotel websites."We knew launching new websites would be an important step to enhance the image of our hotel brand, but we weren't sure what the results would be. However, the numbers speak for themselves. In addition to having beautiful websites that we, ourselves, created - and, now, also maintain ourselves - our guests enjoy a simple, elegant and personal booking experience. The direct bookings are so valuable, because of course they don't come with commissions or transactional costs, and we are able to own the guest relationship throughout the entire process," says Boulevard Hoteis' general manager, Flavio Lemos.Boulevard Hoteis offers more than 200 rooms and 14 event spaces which are enjoying greater visibility online, thanks to the search engine optimization (SEO) capability built into SiteMinder's hotel website creator. The group is one of several deals won by SiteMinder in Latin America, where its smart and simple solutions are supporting hotel businesses across the region to compete for guests internationally."Travelers today have so many options. They can book their preferred accommodation through an online travel agency, a travel agent, a hotel's direct website - the list is endless - or choose another hotel entirely. It comes down, largely, to the experience hotels are able to offer and therein lies the importance of having an attractive and high-performing website. We are delighted to support hotels such as Boulevard Hoteis to showcase all they have to offer, to travelers the world over, and to provide those travelers the ability to book a room without ever leaving the hotel website," says Mateus Coelho, Regional Manager of Brazil, Spain and Portugal at SiteMinder.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Boulevard HoteisOffering more than 200 attractive rooms and 14 event spaces, Boulevard Hoteis properties are designed to meet the most diverse needs and to make every trip and event a success. All rooms are equipped with free Wifi, air conditioning, a mini-bar, DDR telephone and cable TV, and come with breakfast.For more information, visit www.boulevardhoteis.com.br.
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Market-leading contribution to hotel revenue earns SiteMinder a gold Top hotel Star Award

SiteMinder 14 March 2018
The value of revenue growth to an industry rife with increasing competition has this week been recognized at the 2018 Top hotel Star Awards held in Hamburg, Germany. The esteemed program presented one of its highest honors - the Gold Award for the category of 'Hotel Sales Promotion' - to the global hotel industry's leading cloud platform, SiteMinder, for the material impact felt by hotel users of its holistic suite of guest acquisition solutions.Responsible for generating 72.6 million hotel bookings and over $21.7 billion in hotel revenue in 2017, SiteMinder's solutions include the hotel industry's most widely-adopted channel manager, a hotel website creator and direct booking engine, real-time pricing intelligence, and a connection to the worldwide network of travel agents. The Gold Award marks the company's fourth consecutive Top hotel Star Award win, as voted by the editors and readers of Germany's most widely-circulated trade publication, Top hotel.Speaking on the goal of the awards program, Top hotel editor Thomas Karsch says, "When hotel residents review a stay in a hotel, they first think of friendliness and readiness to provide service ... facilities and equipment are frequently unnoticed or presumed."The past year has seen SiteMinder's hotel customer base grow to more than 28,000 globally, supported by deals with a number of renowned hotel chains - including Imlauer Hotels, Barcelo Hotels & Resorts, Pestana Hotel Group and TFE Hotels - that have presence in Germany and the broader DACH region. Local independent hotels have also benefited from using SiteMinder's platform, such as Hotel & Gasthof zum Hirsch, a 128-year-old boutique property which enhanced its presence online to grow direct bookings by more than 18 percent and lower bounce rates on its hotel website.SiteMinder's regional manager - DACH, Clemens Fisch, who accepted the award Sunday, says, "It is humbling for SiteMinder to be recognized in such an established, innovative hotel industry as Germany's. This win is testament to the immeasurable role of technology in driving the acquisition of guests for hotels, effectively and affordably, and we are delighted to provide this role for hoteliers in Germany and around the world."The annual Top hotel Star Award program recognizes suppliers from 14 other categories, including hotel design, food & beverage, and service. Around 100 suppliers were nominated this year to attract more than 4,300 votes in total.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.
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Imlauer Hotels welcomes a new world of guests with SiteMinder

SiteMinder 6 March 2018
As the world's largest tourism trade fair, ITB Berlin, commences this week, Austria's Imlauer Hotels announces it has appointed the global hotel industry's leading cloud platform, SiteMinder, to provide the technology it needs to broaden its visibility to guests online. Imlauer Hotels consists of four, four-star properties located in Salzburg and Vienna, which ranked among Europe's top 10 destinations in 2017 as measured by international arrivals.Using SiteMinder's technology, Imlauer Hotels can now market and sell its rooms on 350 of the world's top hotel booking channels. The increased reach gives the hotel group the opportunity to boost reservations and revenue, and attract larger segments of both the corporate and leisure markets it caters for."SiteMinder has helped to create and enhance our presence in many markets. Without their technology, filling and managing 300 rooms becomes far more complex and time-consuming, and we lower our chances of getting in front of the guests we know are searching for the local charm and Austrian hospitality that our properties offer," says Imlauer Hotels' assistant general manager, Daniel Zwieb."Austria offers so much to the millions of tourists that visit the country each year, and we couldn't be more pleased to support Imlauer Hotels in opening their doors more widely to this audience," says Clemens Fisch, Regional Manager - DACH at SiteMinder.To see SiteMinder at ITB Berlin, visit www.siteminder.com/events.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Imlauer HotelsConsisting of four hotels in Salzburg and in Vienna, Imlauer Hotels is characterised by its Austrian hospitality, pleasant ambience and top service. The company was founded in 1999 by Georg Imlauer, who began as the restaurant manager and, later, a tenant of StieglBrau, which is today Hotel Imlauer & Brau. Imlauer Hotels places focus on people and the environment, having certified in 2015 with the Austrian Ecolabel as recognition of its contribution to sustainable tourism.For more information, visit imlauer.com.
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Essential Tools provides market-leading technology to Portuguese hotels through SiteMinder partnership

SiteMinder 22 February 2018
Hotel clients of Portugal's Essential Tools have gained access to best-in-class distribution and direct booking technology, thanks to the renowned consultancy firm's partnership with SiteMinder, the global hotel industry's leading cloud platform.The deal - which comes one week ahead of Portugal's main tourism exhibition, BTL, in Lisbon - will see SiteMinder's solutions adopted by the majority of Essential Tools' client portfolio of 25 hotels across the country, including OPO Hotel Porto Aeroporto, Sea Porto Hotel and Grande Hotel de Luso.Essential Tools' CEO, Luis Ferreira, says, "Using SiteMinder's booking engine and channel management solutions, our hotel clients can open their doors to Portugal's many tourists who wouldn't otherwise be aware of their hotels' existence or have a way to book with them directly online. We are very pleased to provide these capabilities alongside SiteMinder, which has earned its place over the years as one of the most sought-after technology providers in Portugal's hotel market."For 10 years, Essential Tools has supported hotel businesses to capitalise on Portugal's burgeoning tourism sector through integrated tourist advisory services, destination marketing and eCommerce solutions.It is estimated more than 21 million tourists visited Portugal in 2017 to mark 10 percent growth from the previous year. According to the Hotel Industry Association of Portugal, 2017 will likely form the third consecutive year both demand and prices paid have grown for local hotels."We congratulate Essential Tools for recognising that technology is an enabler of a sustainable hospitality and travel industry, and an instigator of positive change. We are very proud to work alongside the team in offering the technological solutions their hotel clients need to compete into the future, and being a part of that change," says Mateus Coelho, Regional Manager - Portugal, Spain and Brazil at SiteMinder.Appointments with SiteMinder at BTL can be made here.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Essential ToolsEssential Tools - Tecnologias de Informacao, Lda. has been in the market since 2008 and, over the last few years, has developed a continuous and stable path through sustained growth, which allows them to address the new challenges with optimism and the necessary serenity, maintaining the level of quality of their services using best practices and a sense of responsibility.The success in the practical development of the solutions they present, combined with a team of professionals with superior training and experience in the areas of tourism and hospitality, marketing, design and Web design, allows them to respond and provide the necessary support to those who need help in their tourism projects and hoteliers.For more information, visit essential-tools.pt.
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Airbnb Launches Global Hotel Technology Partnership to Support Boutique Hotels, Bed and Breakfasts

SiteMinder 8 February 2018
Airbnb today launched its first global hotel technology partnership with SiteMinder, the leading cloud platform for hotels to attract and book guests across the globe. Under the new partnership, traditional hospitality businesses that use SiteMinder and meet Airbnb's hospitality standards can quickly and seamlessly list rooms on the platform. The new technology developed jointly by the two companies will now make it possible for hotels to connect booking information to their existing management system in real-time."Small hotels and B&Bs have long used Airbnb and now we're building new tools and partnerships to help these local businesses thrive," said Cameron Houser, Airbnb's Program Manager for Hotels. "We are dedicated to working with small hospitality businesses that excel at offering the best guest experiences and living our mission of belonging and we couldn't ask for a better partner than SiteMinder. SiteMinder is the industry leader and we look forward to continuing to work together to support boutique hotels and bed and breakfasts around the world.""In an increasingly-complex and competitive world, SiteMinder's partnership with Airbnb offers a new opportunity for boutique hotels and bed and breakfasts to engage the growing number of travelers who seek exceptional hospitality and an authentic local experience," said Mike Ford, Managing Director and Founder of SiteMinder. "We are delighted to provide an innovative technology solution that now makes it easy for these small accommodation providers to reach the millions of customers who use Airbnb everyday, and get time back to provide memorable experiences for guests."SiteMinder's more than 28,000 clients include leading boutique hotels, hotel ownership groups, and many other hospitality providers globally. Guests can expect the locally-influenced and unique accommodations they expect when booking an Airbnb listing.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. The company serves hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.About AirbnbFounded in 2008, Airbnb's mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 65,000 cities and 191 countries.With Experiences, Airbnb offers unprecedented access to local communities and interests, while Places lets people discover the hidden gems of a city as recommended by the people that live there. Airbnb is people powered and the easiest way to earn a little extra income from extra space in a home or from sharing passions, interests and cities.
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SiteMinder unveils the top 15 revenue-generating hotel booking channels of 2017 [Infographic]

SiteMinder 6 February 2018
The global hotel industry's leading cloud platform, SiteMinder, today reveals the 15 booking channels that generated the greatest revenue for hotels in key tourism destinations in 2017. The lists are based on the 72 million hotel reservations that passed through SiteMinder's channel management solution during the year to produce US$21.53 billion in gross revenue for the company's 28,000 hotel customers.Reaffirming the value of having a diversified hotel distribution strategy, the lists of the top-performing booking channels once again feature a range of both B2B and household consumer channels - from OTAs to hotel websites, wholesalers and global distribution systems."These lists are testament to the incredible, material impact that a broad distribution strategy, which caters to a diverse business mix from various feeder markets, can have on a hotel's bottom line," says SiteMinder's managing director, Mike Ford."They also prove the enormous - and growing - value of direct and corporate bookings, with hotel websites and global distribution systems featuring in almost every list this year. Additionally, we see that hotels continue to look to the wholesaler sector as an important provider of guests, with a number of the world's leading bed banks featuring in every list globally."Within their respective tourism destinations, the top 15 booking channels combined to contribute 87 percent of all hotel revenue that passed through SiteMinder's channel manager in 2017, proving their effectiveness in attracting, reaching and converting today's consumer.The top 15 revenue-generating hotel booking channels of 2017 were:About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.
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Latin American hospitality school partners with SiteMinder to support the careers of future hoteliers

SiteMinder 25 January 2018
Tourism and hospitality students of Duoc UC in Chile now have the opportunity to learn about technology that can support their future careers running a hotel, thanks to the college's partnership with the global hotel industry's leading cloud platform, SiteMinder.As part of their education, the group of third-year students recently learnt from SiteMinder about the various technologies available to run a hotel business more efficiently - and Duoc UC's professor says the course is likely to run again later this year."Working with SiteMinder has helped us to better understand not only the importance of technology for the hotel sector, but also the need for companies like SiteMinder, which are willing to teach and collaborate with future hoteliers. The world of hotel management, bookings and distribution is becoming increasingly complex and it is our responsibility to ensure that our students receive the best and most practical education to help them prepare for the future. The initiative has been a resounding success and it is something we would like to repeat as part of the 2018 curriculum," says Professor Miguel Weinstein at Duoc UC.According to Professor Weinstein, a key learning for the students was the positive impact technology can have in 'globalizing' a hotel and how it can contribute to attracting the multitude of tourists that travel the world.SiteMinder's director - LATAM, Rubi Perez, says, "There are endless ways to innovate, to change things, to revolutionize any concept or industry. At SiteMinder, we want to be part of the technological disruption that we see taking place in Chile, and spend time with those who will be running the country's - and, likely, the South American region's - hotels in the not-too-distant future. We are proud to have partnered with Duoc DC to provide the college's students with the knowledge they need of tools to help succeed and be competitive in their careers."SiteMinder has established a solid footprint in Chile since formally entering the market in 2017. Last May, SiteMinder announced it had secured RQ Grupo Hotelero - a leading provider of apartments and suites in the main financial districts of Santiago - as its 26,000th hotel customer, and the company has since partnered with the Latin American region's largest online travel agencies, including Despegar, Best Day and PriceTravel.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 28,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Duoc UCDuoc UC is a non-profit private college in Chile, founded fifty years ago to provide free education to students from lower socio-economic backgrounds. As a professional institute, the college aims to go beyond providing students with technical skills and abilities. Its mission is to train students professionally, so they can be successful in the workplace and committed to the development of society. Duoc UC today has 17 campuses for almost 100,000 students.For more information, visit www.duoc.cl.
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Colombia's Hotel Bogota 100 doubles sales with distribution and booking technology

SiteMinder 23 January 2018
Eighteen months after implementing distribution and booking technology from SiteMinder, the global hotel industry's leading cloud platform, the independent Hotel Bogota 100 reveals it has capitalized on Colombia's record tourist arrivals in 2017 to more than double its online sales.The hotel, located along the important Avenida Calle 100 in Colombia's capital, says the technology has helped to resolve all the organizational challenges that were preventing staff from reaching their full potential."SiteMinder has been a great partner in growing our online sales. With one click, its platform uniquely allows us to update our room rates, generate reports and even watch our competition. It is a solution any hotel should implement," says the hotel's commercial director, Rodrigo Sarasti.Hotel Bogota 100 has 82 rooms equipped to cater to the needs of both leisure and business travelers. The hotel works with Marketing Hotelero, a local marketing and revenue management agency which recommended SiteMinder's technology as part of a strategy to increase the property's visibility on the world's leading hotel booking channels, as well as enable direct bookings through the hotel's website. In addition to doubling online sales, the solutions have removed the need for hotel staff to manually update pricing and availability in multiple extranets, thereby eliminating double bookings and reducing the cost to acquire guests."We were looking for a complete solution that was flexible, robust and reliable so we could make changes exactly as we needed them - and make those changes on mobile. SiteMinder was the only hotel technology provider that met our needs; they are the ideal business partner. Since starting our business, I haven't seen another suitable alternative to them," says Gustavo Marvel, Executive Director of Marketing Hotelero.SiteMinder's director - LATAM, Rubi Perez, says, "We are delighted to share in the success of emblematic properties such as Hotel Bogota 100, and have the confidence of trusted hotel advisors such as Marketing Hotelero. This is a wonderful indication of how the Colombian hospitality industry is beginning to welcome much-needed technological solutions such as ours."About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Hotel Bogota 100Hotel Bogota 100 is located in an important part of the Bogota city which sees continual urban expansion and has gained a reputation for being a business center for commercialization, technology and education. It is situated along Avenida Calle 100, the connecting route between the city's east and west, and only 19 kilometers from the El Dorado International Airport and the Puente Aereo Terminal. Hotel Bogota 100 has 82 modern rooms, including 74 executive rooms and eight junior suites.For more information, visit www.bogota100.com.About Marketing HoteleroMarketing Hotelero is an integrated team of experts in hotel website development; eMarketing; eCommerce; social media; SEO; SEM; display; and revenue management focused on the hospitality, catering and tourism sectors. The agency provides a comprehensive solution for the management of digital identities among hotels, restaurants, spas, tourist destinations, travel agencies, wholesalers and tourism companies in Colombia.For more information, visit marketinghotelero.co.
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SiteMinder partnership showcases authentic Italian experiences for travellers

SiteMinder 17 January 2018
The global hotel industry's leading cloud platform, SiteMinder, has partnered with one of Italy's longest-standing hotel booking providers and consultancies, Charming Italy, to provide travellers "a truly authentic Italian experience".Beginning in 1974 as a tour operator in Sardinia before launching a collection of regional hotel booking websites - CharmingSardinia.com, CharmingPuglia.com, CharmingCampania.com, CharmingSicily.com and CharmingTuscany.com - and finally CharmingItaly.com in 2010, Charming Italy today showcases the country's most luxurious hotels as bases for creating unforgettable local experiences."Many travellers today are quite savvy, so they already have a preconceived notion of what is 'standard' and standard, to them, isn't okay anymore. They are looking for something more personal and tailored. If they come to Italy, they want to live like an Italian. They want to experience something authentically and that's what Charming Italy offers. Where previously the hotel was the destination, itself, hotels are now simply an important starting point for many travellers," says Gianluca Atzeri, General Manager of Charming Italy.Among those hotels is Locanda Gulfi in Sicily's countryside, which has been listed on Charming Italy for many years.Locanda Gulfi's managing director, Carmelo Floridia, says, "The integration between SiteMinder and Charming Hotel has definitely made our lives easier. Not only has it saved us significant costs and time; it has optimised our booking and inventory management process to enable more bookings."Charming Italy features a curated list of nearly 500 boutique and luxury hotels that are 'Made in Italy' and personify Italian hospitality. Each property is selected for its uniqueness as well as its proximity to the country's best food and wine, design, traditions, fashion and lifestyle.According to Italy's national tourism agency, Enit, Italy is the most desired tourism destination in the world. Its tourism industry is worth more than EUR70 billion to represent over four percent of the country's GDP. The country was also recently named the most Instagrammed country of all time, with more than 50 million posts."SiteMinder is pleased to partner with Charming Italy, an esteemed brand for hoteliers and travellers alike, and a wonderful advocate for true Italian hospitality," says Simona Melone, Country Manager - Italy at SiteMinder.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Charming ItalyUsers of Charming Italy don't settle for common tips; they look for travel professionals and experts of the Italian hospitality. The Atzeri Family, active in the travel industry since 1975, selects only the best of the 'Made in Italy' hospitality. They constantly search for exclusive accommodations, where charm does not necessary means opulence. The accommodations are chosen for two reasons: they represent a true piece of Italy, and they give travellers the keys to enter and to discover it first-hand.For more information, visit www.charmingitaly.com.
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Bin Majid Hotels & Resorts enters distribution agreement with SiteMinder

SiteMinder 9 January 2018
One of the United Arab Emirates' growing hotel chains, Bin Majid Hotels & Resorts, has signed a partnership agreement with the global hotel industry's leading cloud platform, SiteMinder, to welcome the new year. The agreement will see SiteMinder streamline the distribution of Bin Majid properties to online booking channels, as the hotel chain looks to offer more rooms, recreational activities and facilities over the coming months.The Bin Majid Hotels & Resorts portfolio includes seven properties located in the emirates of Abu Dhabi, Ras Al Khaimah and Umm Al Quwian, including the renowned Bin Majid Tower and Bin Majid Beach Resort."The world for hotels has changed. The rapid development of new technologies and the dynamic landscape of the online world have changed the way we as hoteliers work and even where we work from. It wasn't long ago that things such as rate parity were still new; many of us only had to manage our listing on one or two OTAs and our relationships with a few local travel agents. Today, it is so much more complex and any minor detail in how we merchandise our hotels can have a huge impact on our daily performance. Hoteliers need a systematic way to manage their inventory and pricing," says Shifans Rauf, Cluster Assistant Reservations & Revenue Manager at Bin Majid Hotels & Resorts."I remember learning about SiteMinder for the first time and being thrilled about the opportunity it presented. A hotel property without a channel management platform is a nightmare and quite simply cannot survive in the market."Bin Majid Hotels & Resorts offers guests the best of Arabian hospitality - from the stunning location of its properties, to their luxurious facilities and warm, friendly staff - to create unforgettable experiences for both leisure and business travellers.SiteMinder's managing director - EMEA, Ruairi Conroy, says, "We are delighted to work with such an exciting, forward-looking hotel chain as Bin Majid Hotels & Resorts. Especially as the UAE rises in popularity as a tourist destination, Bin Majid properties are in a prime position to capitalise on the millions of travellers holidaying and working in the Gulf region, and we look forward to watching their continued growth and success in the future."About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Bin Majid Hotels & ResortsBin Majid Hotels & Resorts is a leading hotel chain in the United Arab Emirates. Our properties are located from Abu Dhabi to the Northern Emirates, and enjoy magnificent locations in popular destinations providing premium hospitality services and creating unforgettable experience for both business and leisure travellers. A commitment to superior quality service and guaranteed customer satisfaction make Bin Majid Hotels & Resorts one of the leading professional services companies in the region.For more information, visit www.binmajid.com.
Article by Mateus Coelho

Catalonia: Why technology is more important than ever in times of political upheaval

SiteMinder 22 December 2017
The situation created by the pro-independence referendum in Catalonia not only affects Spanish citizens; it also has an effect on people of other nations - whether or not those nations are members of the EU. Many international tourists travel every year to Catalonia, holidaying in the Gothic Quarter of Barcelona, skiing in the Catalan Pyrenees or sunbathing in the beaches of the Costa Brava, among other beautiful corners of the region, making me wonder what effect the independence of Catalan will have on tourism within the region - and, indeed, within Spain more broadly.In October, the referendum caused many hotels in Catalonia to suffer from booking cancellations. While we can see the situation has stabilised somewhat, the industry is still registering an unusual drop in the number of rooms booked. If we focus only on the city of Barcelona, not surprisingly visits to the most popular location in the region (and Spain) are around 4% less than this same time last year.Volume of guests aside, the region's hotels are also worried by their RevPAR, which has dropped 2.8% in spite of predictions it would increase 7%. Cancellations have forced many hoteliers to reduce their prices and still it seems the market is scrambling to achieve at least 50% occupancy levels this Christmas.Of the more than 75 million travellers who visited Spain last year, 18 million visited Catalonia, signifying the importance of tourism for the country, the role it plays in creating employment and also the problem it can create for travel companies if international travellers decide to spend their holidays elsewhere.WHAT DOES THE FUTURE HOLD?I read recently that Netflix is producing a documentary about the current situation in Catalonia with the aim of explaining the situation's origins and how we arrived at where we are now. While it's a great opportunity to learn about and understand the conflict, it begs the question: how does one go about capturing a situation as complex as this, in a world where everyday citizens, governments and nations are closer than ever, and where social media has become the source of seemingly-authentic, real-time reporting? You only need to take one step into Las Ramblas in Barcelona to find people from all over the world, from Germany and Mexico, to France, the USA, Japan and the UK.What happens to this mix if border controls are enforced? Will Barcelona soon lose its position as one of the most visited cities in Europe? What would that mean for the Catalonian region's 5,700 hotels - and restaurants?Time and time again, I am asked which side of the fence I sit on, and the truth is: I sit on neither. However, I do think about the potential consequences of a situation created by few and affecting so many.Catalonia offers incredibly rich cultural, historic and gastronomic traditions which, in themselves, are attractions to travellers from all over the world. They, I believe, are the true wealth of the region's cities and are ultimately what allow local hotels to achieve their full potential year-on-year.If I'm certain of one thing, it is that no one knows what will happen in Catalonia, not even following this week's election.WHAT CAN HOTELS DO?The future for local hotels is even more bleak, but there are steps they can take to ensure they continue to provide guests the best possible experience. Here are just a few:Remain helpful and be empathetic. If a guest calls to cancel a booking, because of what they've seen in the news, sell the features and benefits of your hotel and stay away from discussing the conflict. Make your guest feel assured, safe and welcome. This will help not only your bookings, but subsequent reviews on TripAdvisor, social media and OTAs.Offer competitive pricing without falling into the trap of discounting too heavily. Short-term adjustments can produce gains for the longer term.Employ powerful distribution and booking technology. This is key at any time of year, but especially during uncertain times like these. Broaden and diversify your distribution to increase your reach and visibility online. And, make sure travellers have a way to book with you directly.SiteMinder is proud to have many thousands of hotel customers located right across Spain, within and outside of Catalonia, because it isn't only during tourism booms that hotels benefit from our support; arguably, it's during times of uncertainty such as these that we really see the power of technology. No matter the situation, our technology makes hotels visible to travellers from all over the world and gives them the best chance to keep business alive. We saw that during the recession - when hotels weren't able to afford any other kind of online marketing - and if we are to see it again, we will be there.This article was originally published as "Cataluna no solo es relevante, es necesaria y, si no, que se lo digan a Netflix" in SmartTravelNews.
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The Netherlands' first fully-electric hotel now taking reservations with SiteMinder

SiteMinder 13 December 2017
The Netherlands' first fully-electric hotel has begun accepting reservations ahead of its opening in April 2018. Powered entirely by wind energy, Conscious Hotel Westerpark will become the fourth property of sustainable hotel chain Conscious Hotels, which for the past year has employed the global hotel industry's leading cloud platform, SiteMinder, to market and sell its rooms online."SiteMinder provides us an easy way to connect with the industry's top partners. Instant channel updates, real-time reservation delivery and high reliability are the main reasons for us furthering our partnership, and the expected occupancy levels upon the opening of Conscious Hotel Westerpark is validation of those reasons," says Rob van Hemert, Head of Marketing & Innovation at Conscious Hotels."Additionally, the configuration and integration process with SiteMinder has always been fast and uncomplicated. The user-friendly interface of their technology and their efficient customer support have been always a huge plus as well."Conscious Hotel Westerpark is located in Westergasfabriek, a hotspot in Amsterdam for cultural events and bustling markets as well as walks in the park. As with Conscious' other hotels - Conscious Hotel Vondelpark, Conscious Hotel Museum Square and The Tire Station - sustainability has played an important role during every step of the Westerpark property's development, from its 89 rooms to its restaurant which features eco-materials and a fully-organic menu.SiteMinder's country manager for the Netherlands, Rebeca Rubio, says, "SiteMinder has always been proud to work with Conscious Hotels, the Netherlands' first sustainable hotel chain. We are delighted to play a role in the group's expansion and continual pursuit of innovation, and congratulate the team on yet another exciting project in Conscious Hotel Westerpark."Bookings can be made at www.conscioushotels.com.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Conscious HotelsConscious Hotels is an eco-design hotel chain founded by Marco Lemmers and Sam Cohen. The sustainable hotel chain consists out of three hotels: Conscious Hotel Museum Square, Conscious Hotel Vondelpark and The Tire Station. Next to that, the organic restaurant MOER and eco-patisserie Sticky Fingers belong to the Conscious family.For more information, visit www.conscioushotels.com.
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New SiteMinder head in DACH: "It's time Germany's hotels embrace the digitisation of travel"

SiteMinder 5 December 2017
The new head of DACH (Germany, Austria and Switzerland) at SiteMinder, the global hotel industry's leading cloud platform, is urging Germany's hotels to begin embracing the digitisation of travel.Clemens Fisch, a travel industry expert for more than a decade, has been appointed as regional manager for SiteMinder in DACH and France and says a world of opportunity is awaiting hotels not yet on the cloud."In Germany, like in many other countries, we are seeing an industry that no longer doubts digitisation is taking place - online hotel sales are expected to surpass EUR8.8 billion in Germany this year - and yet, for the most part, local hotels remain behind in welcoming the change. The cloud is still new and often frightening for many hoteliers, as is everything that comes with it, such as online payments. This resistance to embracing modern, compelling and cost-effective solutions is holding back a nation of otherwise world-class hospitality," says Mr Fisch.Born and raised in Vienna, Austria, Clemens Fisch has spent almost 12 years working within Europe's dynamic hospitality and travel industry, beginning as a humble tour guide before leading tour operator EF Cultural Tours as an area manager in Switzerland, contracting hotels to provide affordable accommodation for travellers. From there, he served for five years at travel agency PDM Touristik, initially as a delegation manager before being promoted to deputy head of sales. Prior to joining SiteMinder, he was a senior account manager at Booking.com where he discovered the real challenges of hoteliers behind the front desk."Today's hoteliers have one of the hardest jobs in the world. Not only are they expected to excel at hospitality, they are expected to be masters of technology, online reviews, social media and everything in between. While there are many hoteliers leading the way, the reality is the vast majority lack understanding of technology, its benefits and potential."In a region where we see many hotels disadvantaged by outdated technology, SiteMinder has shown a unique ability to scale and bring smart and simple, cloud-based technology to the masses. Its portfolio of 27,000 hotels is testament to that."Ruairi Conroy, Managing Director - EMEA at SiteMinder, says, "Clemens has deep, multi-faceted experience gained within DACH's travel industry. With an openness to embracing digitisation and the cloud, I believe the region's hotels have a tremendous opportunity to compete on the international stage under the leadership of Clemens and his team."
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Inn Style partners with SiteMinder to push hotelier distribution needs to "the front of the queue"

SiteMinder 31 October 2017
One of the UK's fastest-growing hotel management system providers, Inn Style, has partnered with SiteMinder to provide more than one thousand hotels access to best-in-class distribution from the global hotel industry's leading cloud platform.The partnership complements Inn Style's direct connections with OTAs, to provide faster speed-to-market to its customers - typically B&Bs, restaurants with rooms, luxury inns and small independent hotels."Hotels increasingly want access to more channels for wider exposure of their brand, particularly the larger independents that Inn Style has begun to attract. These hotels are aware of the exciting, new channels on offer, and know SiteMinder likely provides them already - or is at the front of the queue building that connection," says Adrian Melrose, CEO and Co-Founder at Inn Style."Like other hotel tech providers, we could build connections to more distribution channels, ourselves - or we could partner with the leading online distribution platform to provide that mature offering for us. We opted for the latter and are very excited to have this partnership with SiteMinder."The five-star Lodge on the Loch Spa Retreat in Aberdeenshire, Scotland, is the first hotel to integrate their Inn Style property management system (PMS) with SiteMinder's platform. The property is one of hundreds that use 'Inn Style Pro' - a version for larger accommodation providers that require a more sophisticated hotel management and distribution strategy.For the Lodge on the Loch Spa Retreat's proprietor, Derek McCulloch, the seamless, integrated setup also means no overbookings and an opportunity to maximise revenue.Mr McCulloch says, "Inn Style Pro is a great solution for my hotel. Inn Style's PMS gives me all the information I need to run my business effectively, whilst SiteMinder allows me to push rates and availability to more than 350 booking sites, ensuring maximum visibility. Distribution is simple to manage and, unlike other systems, there are no hidden fees on top of OTA bookings."SiteMinder's director of partnerships for EMEA and the Americas, Mike Kantor, says, "Inn Style has proven there is a desire amongst hoteliers to compete more effectively, through automation and diversified distribution. Their growth rate over the past few years is testament to that and we couldn't be more delighted to partner with them to bring this offering to the UK's hoteliers."About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About Inn StyleInn Style is an accommodation owner's best friend. Think of it as an online diary, booking system, and payment processing machine rolled into one simple-to-use tool. There's no software to install, an accommodation owner simply goes to innstyle.co.uk and starts their free trial. They'll be guided through the setup process - adding rooms (or cottages, caravans and tents), prices and any rules (such as minimum stays).Inn Style lets the user embed a beautiful, mobile-friendly calendar onto their website, so potential guests can see availability and book online instantly. Availability will be updated in real-time, so they will never have to worry about a double booking again. What's more, Inn Style can handle all credit and debit card payments safely and securely - without any clunky card terminals or expensive, lengthy contracts.For more information, visit innstyle.co.uk/pro.
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SiteMinder secures Atahotels as group remains in prime position to capitalise on Italy's tourism boom

SiteMinder 4 October 2017
One year after completing its merger with UNA Hotels & Resorts, Atahotels today announces it has partnered with the global hotel industry's leading cloud platform, SiteMinder, to further capitalise on Italy's rising tourism numbers. SiteMinder will power the distribution of Atahotels' more than 4,700 rooms online and increase guest acquisition for the hotel group through the company's 350-strong network of the world's top booking channels.Atahotels merged with UNA Hotels & Resorts in 2016 to form the first wholly-Italian-owned and operated hotel group. Together, the two brands have 43 properties located in 25 destinations across the country.SiteMinder's country manager for Italy, Simona Melone, says, "SiteMinder is a key enabler of sustainable tourism in Italy. In fact, it is through technology like ours that local hotels have the opportunity to tap into international source markets and capitalise on the influx of tourists in an efficient, cost-effective way. Together with several UNA Hotels & Resorts properties, we are delighted to support Atahotels, an esteemed and forward-looking group with big plans for even greater growth in the future, to maximise this opportunity and increase their visibility, occupancy and revenue."Italy consecutively ranks among the five most popular destinations in the world, according to the country's chief national tourist organisation, the Touring Club. Contributing more than EUR70 billion to the local economy each year, Italy's tourism sector welcomed 50.7 million visitors in 2016 and recent figures show visitors this year-to-date have already surpassed 55 million.Today's announcement comes one week ahead of TTG Incontri - Italy's main international tourism fair - where SiteMinder will again be exhibiting, and as the national government reveals "efficiency and sustainability" as the slogan for its new tourism strategy.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 26,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About AtahotelsBorn in 1967, the dynamic Atahotels belongs to the Unipol Group which in late 2016 also acquired UNA Hotels & Resorts to create Italy's first 100% hotel group. Together Atahotels and UNA Hotels & Resorts comprise a portfolio of 5,492 rooms in 43 hotels covering 25 destinations across the country.The Atahotels brand today comprises:Five hotels: four 4-star and one 5-star in Milan, Turin, Bologna, Varese and TaorminaThree resorts: two 4-star and one 5-star, offering a relaxing and wellness stay in Sicily, Trentino and TuscanyFour aparthotels: offering long stays in Italy's main business city, Milan.UNA Hotels & Resorts comprises:17 metropolitan hotels and five hotels located outside of city centresEight resorts.For more information, visit www.atahotels.it.
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SiteMinder partners with PriceTravel Holding and Despegar, says it is committed to Latin America's hotels

SiteMinder 5 September 2017
Four months since announcing Chile's RQ Grupo Hotelero as its 26,000th customer, the global hotel industry's leading cloud platform, SiteMinder, today reveals it is more committed than ever to supporting the burgeoning tourism industries across Latin America. The company has partnered with PriceTravel Holding and Despegar, two of the top online travel agencies within the region, to provide local hotels greater visibility within international source markets.The partnerships follow SiteMinder's strategic connectivity agreement with Best Day Travel Group announced in August.PriceTravel Holding's CEO, Esteban Velasquez, says, "We are pleased to partner with SiteMinder, an organization that deeply values the promotion of Latin America's hotels on a global stage. For international hotels, this is also an opportunity to connect with PriceTravel Holding and attract local consumers who know, love and book their hotels with us."Adds Rubi Perez, director - LATAM at SiteMinder: "SiteMinder's partnerships with PriceTravel Holding and Despegar are about allowing more travelers from around the world to find the best that Latin America has to offer, from its hotels to its landmarks and its rich, diverse cultures. These are exciting opportunities for local hotels looking to develop or open new markets. They are also endorsements of SiteMinder by the Latin American travel and hospitality market."About PriceTravel Holding and DespegarFounded in Cancun in 2000, PriceTravel Holding with its multi-channel business model is a company dedicated to the commercialization of travel products. The assortment of services and products offered by the company is a key factor in its success, along with customer and supplier satisfaction - its most-prized asset.Despegar is the largest travel agency in Latin America with a network of more than 150,000 hotels and 500 airlines worldwide. The travel giant was founded in 1999 and today has presence in 21 countries.
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SiteMinder brings GDS representation in-house as hotel customers more than triple in one year

SiteMinder 17 July 2017
Almost 900 hotels located in the world's top destinations are poised to receive personalized GDS sales and marketing representation from the global hotel industry's leading cloud platform. SiteMinder announced its new service at the 49th GBTA Convention Sunday on the back of a year that has seen its GDS connectivity solution, 'GDS by SiteMinder', gain its own chain code and more than triple in hotel users.Through sales and marketing representation, those hotels can now access a network of GDS experts based in New York, Los Angeles, London, Hong Kong, Paris, Munich and Sydney that will work with travel buyers on their behalf to increase hotel brand exposure and revenue.Jason Lewis-Purcell, Vice President, GDS at SiteMinder, says, "There is a tendency to overlook global distribution systems in today's digital age, but the truth is they are still some of the highest performing sales and marketing channels for hotels. Over the past year, GDS by SiteMinder powered nearly 200,000 reservations worth over $60 million in hotel revenue, showing how effective global distribution systems are in bringing guests hotels wouldn't otherwise attract, especially from Monday to Friday when properties need business most."A former hotel sales and marketing director and 20-year hospitality industry veteran, Mr Lewis-Purcell has spearheaded SiteMinder's dedicated GDS function over the last 12 months, growing the total number of GDS by SiteMinder hotel users from 250 to almost nine hundred. The hotels are located in the world's top business travel destinations, including Chicago, Los Angeles and New York in the United States; Barcelona, Berlin, London and Paris in Europe; and Bangkok, Hong Kong, Sydney and Taipei in the Asia Pacific."SiteMinder has always known the crucial role the GDS plays, but we wanted to bring the legacy system into the modern world. GDS by SiteMinder uniquely brings cloud-based technology together with legacy GDSs that are as relevant today as they were thirty years ago, to provide hotels an incomparable total distribution platform. It's now used by about sixty percent more hotels than our industry's most renowned soft brands."GDS by SiteMinder provides hotels a single point of entry to the world's major global distribution system providers - Sabre, Amadeus and Travelport - and travel agent network. In addition to sales and marketing representation, hotel users of the GDS connection receive free consortia advice, account management and local customer support.Travel agents can find hotels listed through the connection by using the 'GD' chain code.
Article by Mateus Coelho

Why hotel distribution is no longer a job, but a button

SiteMinder 6 July 2017
It made me wonder whether - or, rather, hope that - one day soon, I'd be reading a similar article about the demise of slow, onerous and manual data entry at hotels. As both someone who flies the hotel technology flag and stays at numerous hotels around the world, I really look forward to that day.It seems a long way away, though, doesn't it? But is it possible? I truly believe so.Thanks to the power of cloud-based channel managers, and the integrations that are made possible through this technology, distribution no longer has to be a job. It's a button. Or, at least, it can be.The search for hotelier freedomOver the last few decades, the front desk has evolved from being a physical table to cloud-based software.It's an evolution all hoteliers today must be embracing. As Peter O'Connor, professor of information systems and dean of academic programs at Essec Business School, puts it: "Archaic systems aren't collecting the right data, and when they do (the data is) siloed and can't be used together."Interestingly, it's an issue many hoteliers clearly realize. In late 2015, SiteMinder and Revinate released groundbreaking research which found that, behind managed guest relationships, integrated technology systems were the second most critical need of hoteliers when it came to distribution and online marketing.The finding was encouraging, as it affirmed that hoteliers are recognizing the freedom modern technology can provide to maintain a property without having to physically be there. And, as we know too well, today's hoteliers must wear many hats - they need to understand room distribution, online marketing and revenue management just as well as they know hotel operations - so being able to run their property efficiently is both a tremendous benefit and a growing need.A recent survey by Starfleet Research is further proof of this. Ninety-six percent of those who responded to the survey said the integration of their property management system with different technologies, to create a 'command and control center' with a 360-degree view of operations, was either 'important' or 'very important' to them.Because, with seamless integrations, comes powerIn spite of the latest research, sadly too many hoteliers today continue to operate in silos, using on-premise technology rather than solutions which are cloud-based and have the ability to literally connect a hotel property to the world.I know, for some of these hoteliers, it feels easier to just put up with the technology they are using because of the scars of installing it all those years ago. As our partners from StayNTouch have said, the easiest decision is not to make one. But at what cost?With mobile phone users being forecast to reach 4.77 billion in numbers in 2017, there are obvious reasons why mobile is continually a hot topic in the trade press and at any major trade conference. However, I find what is often understated is the equal importance of mobility to hoteliers, and, with that, the cruciality of seamless integrations and strong connectivity which lie at the core of automated transactions - and hotelier freedom.SiteMinder provides a platform that more than 200 property management systems seamlessly connect into today. That's more than any other hotel technology platform, because we believe the front desk should be the single source of data and truth for hoteliers; data that should be shared - distributed - to guests in real-time, with the click of a button.In late 2016, Jose Morilla, commercial director of Hoteles Casas y Palacios de Espana, said the integration of SiteMinder's Channel Manager with the group's property management system marked a real "turning point" in the way online bookings were managed. The integration was responsible for lifting the group's occupancy and average daily rate by fifteen percent that year. Additionally, for Mr Morilla, the integration meant the group could "optimize and sell our rooms right up to the last minute without any fear of being overbooked".Hotel distribution doesn't have to be a full-time job. The integration of a property management system with a cloud-based channel manager not only provides hoteliers a centralized view of their guests' journey, it provides efficiency that simply wasn't possible thirty years ago.Importantly, a tightly-integrated distribution setup significantly lowers costs and provides hotels the tipping point for exponential growth in reaching and converting more guests.So, will I soon be reading about the demise of slow, onerous and manual data entry at hotels? Only time will tell.
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Canada's vacation rental market now accessible to more property owners as CanadaStays partners with SiteMinder

SiteMinder 29 June 2017
As Canada's largest vacation rental marketplace, CanadaStays offers both domestic and international travelers the ability to choose between thousands of unique vacation rental properties across Canada, the USA, the Caribbean and Latin America. Properties listed on the platform benefit from added exposure through a partner distribution network that includes HomeAway, VRBO, Tripping and travelalerts.ca."We're very happy to announce this new partnership with SiteMinder," says Mark Bordo, Founder and CEO at CanadaStays. "With this integration, we're able to give thousands of property owners using SiteMinder's platform direct access to the millions of travelers who visit CanadaStays every year, while growing the number of vacation rental options available to our travelers."SiteMinder is the renowned market leader for accommodation providers looking to streamline the way they manage their availability, rates and inventory online. Over the past year, the reach provided by SiteMinder distribution network has led the company's customers to generate US$16 billion in revenue from more than 43.5 million reservations.Fig Cakar, Managing Director - the Americas at SiteMinder, says, "Owners of vacation rentals have long been challenged with gaining the same connectivity that owners of more traditional forms of accommodation have had access to. Consumer preferences have clearly shifted, and integration partnerships such as SiteMinder's with CanadaStays are crucial for property owners to navigate through the complexities of online bookings, to ensure their listings on booking sites are continuously up-to-date, and to ultimately secure the modern traveler and guest."About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 26,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About CanadaStaysFounded in 2008 in Toronto, Ontario, CanadaStays is Canada's largest vacation rental marketplace with a wide range of vacation rental properties including cottages, cabins, chalets and condos. CanadaStays also offers travelers unique vacation rental properties in the US, the Caribbean, Mexico and South and Central America. With an easy-to-use backend system and a strong distribution network, CanadaStays provides property owners with a simple and effective marketing solution that gets their property listings in front of millions of people, while providing travelers with unique accommodation options in destinations where they travel to most.Visit www.canadastays.com to learn more.
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SiteMinder founder: "If we can't find good technology to integrate with, then we build it ourselves"

SiteMinder 18 May 2017
SiteMinder's co-founder and managing director, Mike Ford, reveals the early beginnings of 'TheBookingButton' Internet booking engine and 'Canvas' hotel website creator, detailing their relationship and the unparalleled ways the technology has helped hotels achieve their business goals during SiteMinder's lasting tenure.A LOOK BEHIND THE MAKINGS OF 'THEBOOKINGBUTTON'SiteMinder's initial goal was to help hoteliers optimise their distribution by making it easier for them to update their availability and rates on third-party sites like online travel agents. For Mike Ford, this quickly turned into a new source of ideas."We realised the hotel's own website should be one of those prominent channels, working seamlessly, and being exposed to the same inventory the booking sites are."This would enable a hotel to have a powerful booking channel of their own that they could manage at the same time as third-party sites - without paying commission. However, when SiteMinder investigated a path towards integrating with booking engines, the company didn't find what it had hoped for, explains Mr Ford."When we began looking at booking engines to integrate with in 2007/08, we didn't find much good product. Hotels were using difficult-to-navigate products that were hurting their conversion rates and a lot of them didn't have the capability to integrate with us. That led us to think 'if we can't find any good product to integrate with, we should probably build it for our customers ourselves'."It was this dedication to customer service and quality development that spawned TheBookingButton, a product that is now a core element of the SiteMinder business."We ended up building a booking engine that was simple to manage, but really effective in converting guests that visit a hotel website. Originally it was for the independent market, but we've rapidly increased the capabilities of the product. We have some significant hotel groups using our booking engine now and its features are quite advanced," says Mr Ford.A LOOK BEHIND THE MAKINGS OF 'CANVAS'Somewhat a sister product of TheBookingButton, Canvas is a smart and easy-to-use hotel website builder.According to Mr Ford, hotels were overlooking the need for a functional, optimised and aesthetic website."One of the things we noticed with TheBookingButton was that it looked fantastic on a hotel's website, but the website itself looked dated. Many hotels were providing a bad user experience on their website. They were slow and not mobile-friendly because hotels didn't respond to the change in the way people shop."The reason for this largely stems from the speed at which technology leaps ahead, and the expensive nature of updating and creating websites through developers."Hotels could hire a web developer and spend thousands of dollars not even knowing what the finished product is going to look like," says Mr Ford."Given this landscape we developed Canvas, a continually-evolving technology that allows hotels access to pre-designed websites that are specifically geared towards properties and guests. What you get when you buy Canvas is a very carefully considered website that the designers have spent a lot of time thinking about from the guest's perspective."Canvas evolves as technology evolves so the hotel never has to worry about upgrading or redesigning their website. Partnered with TheBookingButton, it allows a hotel to have a hassle-free direct online booking experience for the guest."HOW DOES SITEMINDER DEVELOP THE USER EXPERIENCE?From a development perspective, what stands out from SiteMinder's technology is the constant progress that is being made when it comes to their effectiveness. Mr Ford and his team never let anything rest, forever looking for new opportunities."We still see a lot of potential for booking engines, particularly in the big hotel and chain space. We're definitely not at the end of the development journey of TheBookingButton. In saying that, we're very happy with how effective is it is right now."Some our biggest competitors have really confusing booking interfaces and we've created a very simple navigational experience for the guest, which results in high conversion rates for the hotel."Throughout this development journey, simplicity always remains a key focus for SiteMinder.If the products are easy for the customer to understand and use, they can spend more time on running their hotel and see even more benefits in the form of increased revenue.Mr Ford says this is also made necessary by the range of entities served by SiteMinder - from smaller independents through to large chains."It means we have to think about simplicity when we design our products, but that ends up benefitting all our customers. Our products do a lot for the hotelier, but they're extremely easy to operate. That's really important even in the big chains because staff turnover can be high and the training requirements for our products are low. It's easy to get up-and-running quickly because a lot of it is automated."TheBookingButton and Canvas are great examples of that and support our strong focus of delivering direct bookings to hotels."Also read: SiteMinder's co-founder and chief technical officer, Mike Rogers, on the company's launch product, The Channel Manager; its newest addition, Prophet; and what goes into building new systems.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 26,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.
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SiteMinder penetrates Latin America, signs RQ Grupo Hotelero as 26,000th hotel

SiteMinder 10 May 2017
The global hotel industry's leading cloud platform, SiteMinder, today announces it has surpassed 26,000 hotel customers with the signing of RQ Grupo Hotelero, an established provider of extended-stay accommodation in Chile's major business districts. The signing of RQ Grupo Hotelero's properties in Santiago, Providencia and Las Condes comes mere weeks after SiteMinder's exhibition at World Travel Market Latin America and the company says it plans to only deepen its penetration within the region.RQ Grupo Hotelero has seven properties to provide guests more than 230 rooms.The group's commercial manager, Ana Marticorena, says, "We hadn't used a distribution platform until now. We simply knew that in order to sell more rooms, we needed help to manage changes in our room rates and to achieve rate parity across our distribution channels."SiteMinder came highly recommended to us from other hotels, due to the performance and usability of its technology, and as RQ looks to double its capacity over the next two years, we are comforted in knowing we have a partner to help us make better decisions and reach higher occupancy rates."Fig Cakar, managing director - the Americas at SiteMinder, says the addition of RQ Grupo Hotelero to SiteMinder's strong network of hotel partners is an indication of the company's true global footprint and its wide acceptance into LATAM."For more than 10 years, SiteMinder has demonstrated its ability to connect with hoteliers from all corners of the globe, from the Asia Pacific to the UK and mainland Europe, Africa, the Middle East and, more recently, the Americas. SiteMinder's growth to 26,000 hotels is testament to our technology and our people, both of which speak to the complex needs of hoteliers, including the need to engage in their own language."With Latin America's travel market projected to reach $73.3 billion in value within the next three years* - and online travel growing at virtually twice the rate of the entire market - there is a need for the region's hotels to capitalize on technology like SiteMinder's and have the best opportunity to compete with the rest of the world."* Latin America Online Travel Overview Third Edition, Phocuswright, 2016About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 26,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.About RQ Grupo HoteleroRQ Grupo Hotelero is one of the leading providers of apartments and suites in Chile. With seven properties located strategically at key points across the Santiago, Providencia and Las Condes business centres, RQ Grupo Hotelero provides travelers the experience of being in their own home and is the ideal solution for a guest's extended-stay needs.For more information, visit www.rq.cl.
Article by Mike Ford

The Changing Face of Hotel Tech

SiteMinder 11 April 2017
We work in an exciting industry. Each day brings something new in the world of online hospitality and, last week, it was AccorHotels' acquisition of Availpro.It's a well-deserved outcome for the Availpro team, which has created a substantial business serving a meaningful segment of the French hospitality market.A CONTINUING TRENDConsolidation in the hotel tech industry continues its march and in the last few years we have seen a significant number of deals.Here are just some examples:Buuteeq, PriceMatch and Hotel Ninjas acquired by Priceline Group (owner of Booking.com)Hetras PMS, SnapShot and ReviewPro acquired by PMS company ShijiItesso acquired by AmadeusTrust International and Genares acquired by SabreRevcaster acquired by the Rainmaker GroupGuestfolio acquired by CendynSerenata acquired by HeBS Digital.And, of course, FastBooking and Availpro acquired by AccorHotels.While their recent acquisition is, I'm sure, a welcome outcome for the Availpro team, it also continues a trend of independently-owned hotel tech providers falling under the control of large corporates like booking sites or hotel chains. Given most of this tech is cloud-based, it is not only the software that the new owners come into possession of, but all of the guest data, transaction history, and future-looking rate and availability information of what are ostensibly competitor hotels.Hotel tech providers that are independently-owned and operated are becoming increasingly scarce, as a number of players have been swallowed by industry giants. The motivation for these tech acquisition varies by player, however one of the main drivers for acquisitions of tech by booking sites and hotel chains is undoubtedly the battle for hotel supply. Booking.com has acquired hotel tech in what could be interpreted as an effort to gain control over the hotel room availability and rate supply source while Expedia is building its own hotel tech to engage the hotelier deeper with their extranet (read: the place where inventory and rate is captured). In the case of AccorHotels, they need hotel supply outside of the AccorHotels brand in order to drive more consumer choice on the AccorHotels booking website, aimed at capturing some of the OTA bookings through the brand's direct channel.Herein lies the problem for the acquired businesses, and their hotel customers, when they lose their independent ownership.These once fast-growing, innovative, customer-focussed companies that lived and breathed to make better product every day for their hotelier customers are now caught up in a larger machine that likely has a completely different agenda from the one the company had when it was born. Pre-acquisition, they existed to delight their hotel customers and build features that mattered to them. Now, their actions are heavily driven by the agenda of the larger entity that owns them. It's unlikely companies like AccorHotels and Priceline are looking to meaningfully boost their revenue through the sale of this tech to independent hoteliers, as this opportunity is negligible in relation to revenue from their main business. What the acquired tech can do is deliver gold to these companies in the form of hotel room supply and analytics of the data coming from the supplying hotels.This may naturally present inherent conflicts of interests to the hotelier using these acquired technologies. Some may be apathetic or be unaware of the possible implications, but many hoteliers do not want to give over control of their technology and data to a single booking site, nor do they want to cede control and access of their valuable inventory, pricing and guest data to a competitor hotel operator.WHAT WILL THE FUTURE HOLD?It's not surprising that some hotel tech companies decide to sell early on in their lifecycle. It can be a very tough business building and selling technology to hotels. In the case of distribution and connectivity providers, it is particularly tough as you have to deal with huge transaction volumes, have high availability, instantaneous updates, and vast integration options to all manner of channels and property management systems. This only works really well at scale which is why I suspect many companies in our sector choose to be acquired when they hit a few thousand customers. It is really hard to scale the business from 5,000 to 25,000 customers and not everyone has the desire to take that on.As for the remaining independently-owned tech providers, interesting times lie ahead. Will the future be one where the only choice for hotels is to buy their technology from large hotel chains or from the booking sites they list on, or will smaller, independent technology developers thrive in an environment where open platform integration and technology innovation will make them a more attractive choice to hotel?When we started out, the tech supplier industry was fragmented with many small players. These days, some very large corporates have taken their place or absorbed them. With the pace of acquisition and consolidation, the face of hotel tech is changing fast.What will the future hold? Who knows. But like I always say, there is never a boring day in online travel!
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SiteMinder receives a Top hotel Star Award for the third straight year

SiteMinder 21 March 2017
The global hotel industry's leading cloud platform, SiteMinder, has again been recognised as a provider of one of the best products in Germany's ever-growing hotel market. SiteMinder was yesterday announced a recipient of its third consecutive Top hotel Star Award, as voted on by readers of Germany's most widely-circulated trade publication, Top hotel, for its online distribution platform, The Channel Manager.The Channel Manager placed bronze in the 'online' category, as revealed during the third day of INTERNORGA in Hamburg.Speaking on the goal of the awards, Top hotel editor Thomas Karsch said, "When hotel guests review their stay in a hotel, they first think of the friendliness and readiness of the hotel staff when assessing the quality of that hotel's service. The hardware at the hotel, including its facilities and equipment, are frequently unnoticed or presumed (to be self-evident)."For more than 10 years, The Channel Manager has served hotels globally as the leading cloud-based platform for managing a hotel's availability, rates and inventory in real-time. The Channel Manager provides two-way connectivity between 350 distribution channels and more than 200 property management systems, central reservation systems and revenue management systems to maximise a hotel's online reach, minimise overbookings, and lower costs of acquiring guests.The product leads SiteMinder's solutions in generating more than 43.5 million reservations and over US$16 billion in revenue each year for 24,000 hotels globally.Among these hotels is the DORMERO Hotels group, which implemented The Channel Manager in 2015 to support its plan of doubling in size by the end of the decade.Max Herbst, head of revenue management at DORMERO Hotels, today says, "The power SiteMinder's Channel Manager gives to us to access both local and global markets is unsurpassed, and it's the reason it is the leader in the market today. Supported by the company's local customer service, SiteMinder's Channel Manager has empowered our hotel business to increase year-on-year room nights by 45 percent and year-on-year revenue by 33 percent, while significantly reducing the cost of acquiring guests. We congratulate SiteMinder for this well-deserved win."The annual Top hotel Star Award also recognises suppliers from 13 other categories, including food & beverage, design and service. More than 100 suppliers were nominated this year to attract more than 4,000 votes in total.About SiteMinderAs the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major GDSs. With more than 24,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.For more information, visit www.siteminder.com.

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