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NAVIS Reveals Strategies for Maximizing Peak Season Revenue

NAVIS 16 July 2018
NAVIS, the leader in reservation sales and marketing technology for hotels, resorts, and vacation rentals, today announced the launch of their exclusive 'Peak Season Success Program', which consists of best practices, case studies, and interactive webinars featuring industry experts and NAVIS clients that explore the elements of a successful peak season strategy.The new educational resources are designed to help lodging operators drive incremental revenue during peak season and maximize the demand and on-premise volume to support future shoulder seasons. Key topics explored in the program include:Database growth obtained from summer demand that has long-term profitability impactRate optimizationFilling mid-week and demand pattern gapsLifecycle remarketingOutbound marketing, beyond the bookingBenefits of implementation during higher demand periodsImmediate revenue in upsell opportunitiesCases studies and real-world examples of immediate revenue gains of clients who implemented right before busy season vs. potentially less increase in Fall implementations"During the summer peak season, many lodging providers believe that they're at their highest performance level," explains Stacie Bushaw, National System Consultant at NAVIS. "However, in most cases, they actually have far greater profit potential when they take a holistic approach, leveraging direct business and the data they collect."Jekyll Island Club Resort implemented in May, just before the destination's peak season and saw immediate returns. Revenue per booking increased 18%, and reservation team conversion rates shot up to 65%. Runner said, "The results were nothing short of amazing," said Kevin Runner, General Manager. "We have been achieving year-over-year revenue goals for 20 straight months."Outbound sales programs executed during peak season further capitalize on NAVIS technology by capturing leads for future outreach. The Broadmoor, another property that integrated the technology just before peak season, made 3,000 outbound calls in the first year for a revenue gain of $770,000. During the second year, outbound revenue nearly doubled to $1.2 million.Bushaw adds, "Hotels can't afford to wait until the shoulder season to take on operational changes. Now is the best time to take advantage of the demand to capture and leverage data. Our technology, training and Peak Season Success Program can help them achieve that."NAVIS will be showcasing their latest innovations at the Hotel Data Conference in Nashville, August 15 - 17, 2018. Attendees are invited to visit the NAVIS booth to learn why leading lodging providers and hotel management companies rely on NAVIS technology and services to help them maximize direct booking revenue and improve guest service.To register for the webinars and access the Peak Season Success Program, click here or go to

NAVIS Welcomes New VP of Engineering to Leadership Team

NAVIS 31 May 2018
NAVIS, the leader in reservation sales and marketing technology for hotels, resorts and vacation rentals, announced a new member to its executive team. Starting this month, Kishore Bhattacharjee is joining NAVIS as its new Vice President of Engineering.In partnership with the executive team, Kishore's mission is to lead the software engineering team and activities including innovation strategies, planning and execution, as well as implementing technology imperatives that positively impact NAVIS clients. This appointment comes at a real time of strength for the company with it's continued emergence and growth into new and existing markets, while building on 30 years of experience."Kishore's experience and his passion for technology, coupled with his commitment to building products and platforms that solve real world problems, are an exceptional fit for NAVIS," said Kyle Buehner, the company's CEO. "We're very excited to welcome him to our growing engineering team to help us excel at delivering a number of exciting and industry leading projects and to meet the growing needs of our customers."Prior to joining NAVIS, Kishore served as Chief Technical Advisor at WelVU, and as Director of Engineering at both Cambia Health Solutions and Zoom+ Technology. Earlier in his career, he held several positions building and running transformational software products, including lead technical consultant at Aquent where he provided technical architecture and development leadership for various clients. He has broad expertise in building Software-as-a-Service platforms with microservice architecture and cloud infrastructure. He also brings years of experience in agile software development practices."This is an incredible opportunity and I am very happy to be starting on a new journey with NAVIS to focus on many new and innovative product initiatives," Kishore adds. "We have several initiatives already underway that will greatly impact the industry, and many more that I'm looking forward to bringing to life."Kishore holds degrees in engineering (BE in Electronics and Communications) from the Institution of Engineers and an MBA in Business Administration from Arizona State University.To learn why leading lodging providers and management companies rely on NAVIS technology and services to help them maximize direct booking revenue and improve guest service, please visit or call 866-712-3439.

Travel and Hospitality Tech Innovator Felix Laboy Joins NAVIS Advisory Board

NAVIS 27 March 2018
NAVIS, the leader in reservation sales and marketing technology for hotels, resorts and vacation rentals, announced that industry visionary Felix Laboy has joined its board. Laboy joins an elite advisory team which includes Tom Gonser, founder of DocuSign, and Sanjay Dholakia, former Chief Marketing Officer of Marketo.Felix Laboy has three decades of experience across a wide-ranging portfolio of leadership positions in the hotel, travel and technology industry. Most recently, he was CEO of WayBlazer, the world's first artificial intelligence company for travel. Laboy also served as the first president and general manager of Sabre Hospitality Solutions, a leading Software as a Service technology company."Felix is a pioneer in the industry, and we are excited to welcome him to NAVIS' advisory board," said NAVIS CEO Kyle Buehner. "Technology creates so many opportunities for hoteliers and vacation rental professionals to drive revenue while improving guest service. We're excited to learn from Felix and benefit from his expertise, experience and global perspective as we continue to help our clients grow their businesses."Before leading Sabre Hospitality Solutions, Laboy was CEO and co-founder of E-site Marketing, one of the first hospitality Internet marketing companies in the world. He has advised many travel technology start-ups, consulted for private equity firms and taught at the School of Hotel Administration at Cornell University. Laboy also held numerous executive positions at leading hotel companies including The Ritz-Carlton Hotel Company, Westin Hotels and Resorts, ANA Hotels and Four Seasons Hotels. In addition, he served as executive vice president of the Puerto Rico Convention Bureau."I have always admired NAVIS for its innovative products and services, and I am honored to join their board," said Laboy. "I have tremendous respect for Kyle, his leadership team, and the other board members, and I look forward to working with them."Laboy also serves as an advisor to ALICE and is a member of the Cornell University Council, having graduated from the prestigious School of Hotel Administration at Cornell. He enjoys traveling, hiking and triathlons, and has visited all seven continents, climbed Mt. Kilimanjaro and is an Ironman triathlete.To learn why leading lodging providers and management companies rely on NAVIS technology and services to help them maximize direct booking revenue and guest service, please visit or call 866-712-3439.

NAVIS Raises the Bar to Achieve Highest Level of PCI DSS Level 1 Certification

NAVIS 15 March 2018
NAVIS, the leader in reservation sales and marketing technology for the hospitality industry, today announced that it achieved Level 1 Compliance with the Payment Card Industry (PCI) Data Security Standard (DSS). The company has now reached the highest industry rating any business can attain for payment data security.The PCI standard is the most rigorous payment-card security standard available globally and is designed to minimize the exposure of credit card data to risk of fraud or compromise. NAVIS recently underwent a stringent independent audit to ensure that it meets industry best practices and security controls required, surpassing all expectations and passing with flying colors.Amber Mayer, Vice President of Product Solutions at NAVIS explains, "Although the PCI Standard is more commonly associated with merchant activities, call centers and technology partners that capture sensitive data must also follow strict security protocols before their operations can be deemed safe for capturing guest information."Data security and breaches are still making headlines in the hospitality industry. According to a 2016 Verizon report, the accommodation (lodging) industry was second only to financial services when it comes to being impacted by security breaches. Security experts are even advising travelers to be on heightened alert when using hotels."Some hotels are not in compliance and don't even know it," adds Mayer. "There are significant penalties associated with noncompliance including lawsuits, audits, fines and even losing the ability to process credit card payments. The level of liability hoteliers and vacation rental owners carry is high, so it's more important than ever they choose technology partners who've been certified by approved 3rd party PCI auditors.""We take data security seriously, and have invested heavily these last few years to ensure our technical and behavioral practices meet the most demanding requirements required for PCI DSS Level 1 certification," said NAVIS CEO Kyle Buehner. "Our clients and their guests demand that sensitive information is never compromised; achieving this standard reassures them of that."To learn why leading lodging providers and management companies rely on NAVIS technology and services to help them maximize direct booking revenue and guest service, please visit or call 866-712-3439.

NAVIS Leaders Conference 2018 Sets Attendance Record, Exceeds Expectations

NAVIS 8 March 2018
Hosted at the TradeWinds Island Grand, the largest beachfront resort on St. Pete Beach, Florida, this year's theme was "Discover Your Hidden Treasures", representing NAVIS' ability to help clients dig deep and uncover the hidden data treasures that increase performance and revenues. Topics explored emerging traveler and industry trends, digital marketing strategies, how to improve productivity and performance across channels, and a discussion of the new features and future innovations of the NAVIS platform.When investing in NAVIS solutions, clients get much more than just the best hospitality sales and marketing platform on the market: they become part of a knowledge-driven community that enjoys sharing ideas and best practices, and NLC continues to provide that ideal forum for collaboration. Feedback about the event was overwhelmingly positive, with comments such as:"I love coming to the leaders conferences because of the networking opportunities and the chance to catch up with NAVIS. It's one of the few companies we work with where I feel the company really cares about the clients. It's an exceptional opportunity to learn and really advance our business."" Just meeting people and figuring out how they use the software program... how they utilize it to motivate their employees. I'm a general manager so training and motivation is a big part of my job.""I've come to the NLC because I really want to learn how to best use the software and I want to see what else is coming up in the future. I've networked a lot with different resorts I would have never talked to before and learned best practices on how to use the tools at my disposal. I'm really excited.""Beyond being a tremendous way to acquire more skills and build expertise, NLC provides an intimate and fun experience that fosters networking and long-lasting connections," said company CEO Kyle Buehner. "Planning this event is always a true labor of love for our team as it enables us to engage with our clients and gain feedback directly."Save the date: NAVIS Leaders Conference on 2019 NCL 2019 will be held at Rancho Bernardo Inn, part of long-time NAVIS client JC Resorts. NAVIS is offering a $50 discount on top of the early bird registration for super early birds through March 11th. Click here to register now and save. Stay tuned for more information about this event.To learn why leading lodging providers and management companies rely on NAVIS technology and services to help them maximize direct booking revenue and guest service, please visit or call 866-712-3439.

NAVIS Ends a Record Year of Client and Company Growth and Notable Industry Recognition

NAVIS 8 February 2018
NAVIS, the leading provider of sales and marketing technology solutions for the hotel, resort and vacation rental industry, today announced that 2017 was a banner year for client acquisition, product innovation, partner integration and new market expansion. The company was also top-rated by the prestigious Forbes Travel Guide for their reservations services.As one of the fastest growing hospitality marketing and sales technology companies, NAVIS is considered an essential partner for increasing performance and profits for over 600 hotel, resort, and vacation rental companies across the country. The extraordinary year of success was partially attributable to their powerful and pioneering direct channel technologies enabling lodging businesses to yield as much as twice the revenue from their existing demand.In 2017, NAVIS celebrated these landmark milestones:Selected by Two Roads Hospitality as the preferred partner for direct channel booking optimization across their portfolioLaunched Narrowcast Cloud, a major upgrade to their flagship software that enables Level 1 PCI certification, lowered IT department overhead, and expedites all future product enhancementExpanded footprint across all market segments, welcoming a record number of new clients including management companies, vacation rental companies and distinguished properties such as The Park Hyatt New York, Resort Realty, Montage International and La Valencia HotelCaptured a record $163 million worth of bookings on behalf of NAVIS clients via RezForce, the company's overflow and after-hours hospitality call centerNAVIS RezForce Lux call center services received five perfect scores (uncommon) from Forbes Travel Guide on behalf of Five-Star accredited clientsExtended executive leadership in technology, client services, marketing and sales to amplify innovation and serve more market segments of the hospitality industryEnhanced technical integrations with partners including Oracle, Ciirus, and Springer-Miller SystemsAdded Certified Partners including Signature Worldwide, Master Connection Associates, RealTech, and Wonk DigitalRolled out the first-to-market solution to capture and track guest lead data addressing new restrictions on vacation rental listing sitesTom Gonser, founder of DocuSign, and Sanjay Dholakia, former Chief Marketing Officer of Marketo joined the company's new Advisory BoardAwarded Top Workplaces in Oregon, Orlando, and RenoExtended community outreach and philanthropic supportCelebrated their 30-year anniversary"This was such an outstanding year for NAVIS and our clients," said NAVIS CEO Kyle Buehner. "More and more hotels, resorts and vacation rental companies leveraged our suite of products and services to significantly increase lead engagement and sales conversions, while simultaneously lowering their overall sales and marketing costs. In 2018, we are well positioned to accelerate company growth based on the strong interest in our platform. I'm grateful to our clients and partners for their trust in us and am so proud of our entire team for their commitment to making NAVIS the recognized industry leader."To learn why leading lodging providers and management companies rely on NAVIS technology and services to help them maximize direct booking revenue and guest service, please visit or call 866-712-3439.

NAVIS RezForce Lux Services Top-Rated By Forbes Travel Guide

NAVIS 20 November 2017
BEND, Ore. -- Demonstrating its continued commitment to being the number one reservation sales and marketing platform for hotels, resorts and vacation rentals, NAVIS today announced that its RezForce Lux call center services have received five perfect scores this year, according to Forbes Travel Guide."This is quite an accomplishment and a clear indication of NAVIS' dedication to providing superior reservations services for luxury hotels," said Tom Flournoy, Senior Vice President of Operations at Forbes Travel Guide.NAVIS is one of a few industry providers that invites the Forbes Travel Guide Quality Assessment team to test and score their reservations agents' performance on behalf of select luxury clients. As the originator of the Five-Star Rating System, Forbes Travel Guide has been the gold standard in the hospitality industry since 1958. Forbes Travel Guide's expert, incognito inspectors, evaluate agents on rigorous and objective standards, the same criteria used in the official Forbes Travel Guide Star Rating System, considered the most stringent in travel and hospitality.Based on the discerning requirements of Forbes Travel Guide, RezForce Lux has proved to be a high-performing call center service that exclusively supports the needs of luxury properties and their consumers. Its success includes:Focus on Five-Star service standards--NAVIS trains, measures, and coaches RezForce Lux agents to Forbes Travel Guide's Five-Star certification standards92.2% overall service level score in 2017, consistently better than Forbes Travel Guide's measured U.S. luxury property team average of 89.2%Agents are scored monthly; five of which were perfect scores in 2017Additionally, RezForce Lux has achieved a 99% service score based on criteria as an overflow and after-hours service. Jeremy Fain, the Director of Revenue at Ojai Valley Inn and Spa commented on his experience with RezForce Lux: "There's no other overflow/after-hours reservation service out there that does what NAVIS does for Four- and Five-Star resorts. We are extremely pleased with the NAVIS team's performance, professionalism and how they've represented our luxury resort."RezForce is part of the NAVIS Revenue Performance Platform designed to capture and convert more profitable direct bookings. Last year alone, RezForce booked $161 million for our clients, and captured reservation lead data our clients turned into an additional $34 million in direct bookings."This positive feedback is recognition of our team's exceptional service record and reflects the exacting standards of our RezForce call center services," said NAVIS CEO Kyle Buehner. "In today's competitive hospitality environment, it is more important than ever to effectively engage reservation inquiries and commit to outbound calling campaigns to capture more direct bookings. Having a high-performing extension of your onsite reservations team to accommodate the peaks and valleys in call volume is a proven way to dramatically impact revenue, reduce staffing costs, drive profitability and exceed guest service expectations."To learn why leading lodging providers and management companies trust NAVIS technology and services to help them increase their direct business, please visit or call 866-712-3439.

Industry Experts Join NAVIS Team to Expand Beyond Independent Resort Locations

NAVIS 2 November 2017
To further fuel their continued success, NAVIS today announced the expansion of their executive sales team to serve more segments of the hotel industry. Amber Fox, Julie Chapman, Lou Wolfson and Ryan Gervais have joined NAVIS as Systems Consultants dedicated to helping hospitality operators generate more profitable direct channel bookings, optimize team performance and strengthen relationships with their guests.The latest additions to the NAVIS sales team come at a time of growth for the company. NAVIS' powerful direct channel technologies are disrupting the status quo and empowering hoteliers to yield as much as twice the revenue from their existing demand. The appointments follow fast on the heels of several technological advancements and the recently announced preferred partnership with Two Roads Hospitality that mark the company's position as a best-in-class integrated reservation sales and hospitality marketing platform."We are thrilled to welcome such knowledgeable and skilled talent with decades of experience to accelerate our reach and ensure that we continue providing the best revenue-producing solutions to the industry," said Kyle Buehner, CEO of NAVIS. "With deep industry roots, each adds important new dimensions of expertise to our organization."Buehner added, "That established hospitality executives and companies like Two Roads Hospitality are gravitating to NAVIS is further validation of our pioneering solutions and services becoming a mainstream approach as hotels look to maximize marketing ROI, productivity, and profitability."Amber Fox For Amber, hospitality is a way of life, and she has immersed herself in it for her entire career. Working in hotel sales and marketing for brands, ownership groups, and management companies, Amber's mission has always been the same - to drive revenue. Before joining NAVIS, Amber was the National Director of Sales at Signature Worldwide. She has also served as President of the HSMAI Ohio Chapter and has recently been invited to be on the HSMAI Sales Advisory Board for a two-year term. Learn more and connect with Amber on LinkedIn.Julie Chapman Julie is a hospitality marketing specialist who has been an integral part of industry-focused digital marketing firms including Milestone Internet Marketing, Vizergy, and TravelClick. She has lead high performing national teams and managed strategic account partnerships with top independent hotels and resorts as well as brands including Wyndham, IHG, and Interstate Hotels & Resorts. Julie also spent over a decade working on-property in roles ranging from front office to reservations to revenue management to Director of Sales and Marketing. Learn more and connect with Julie on LinkedIn.Lou Wolfson Lou Wolfson brings plenty of business experience to his role as System Consultant, having built and sold two successful companies including The Active Network, a participatory sports marketing and enterprise software company; and Active Sports Marketing Group. Lou's unique perspective and knowledge of the business world including processes, marketing and management are an advantage for clients and the team. He was also a founding member of The National Hotel Network, a nationwide in-room television network for hotel guests; and City Traveler TV, a television production company. Learn more and connect with Lou on LinkedIn.Ryan Gervais Ryan has spent more than two decades specializing in reservation sales, revenue management, and marketing. He self-admittedly eats and sleeps driving direct revenue for hotels and resorts. Throughout his career, Ryan has held executive management roles at iconic independent hospitality brands in North America including Ocean Resort and Spa, The Breakers Palm Beach, and Mohegan Sun Casino. Learn more and connect with Ryan on LinkedIn.

Two Roads Hospitality Selects NAVIS to Optimize Direct Channel Revenue

NAVIS 11 October 2017
BEND, Ore. -- Following a comprehensive review of available technology solutions, Two Roads Hospitality has selected NAVIS as their preferred partner for optimizing reservation sales and marketing. NAVIS, currently being used by 16 of their client properties, today announced that they have entered into an expanded business alliance which will benefit Two Roads Hospitality's collection of truly individual hotels, resorts, and vacation residences.Recognizing the positive impact of working with NAVIS, Two Roads has negotiated a preferred partnership which includes customized packages for their properties. Since initially partnering with NAVIS, Two Roads Hospitality's properties have added many millions of dollars in incremental revenue.According to Kathleen Cullen, Senior Vice President of Revenue and Distribution at Two Roads Hospitality, NAVIS' innovative technologies, industry expertise and highly personalized approach have all exceeded expectations. "We've seen over $13M in incremental outbound revenue, captured almost 32K email addresses from guest inquiries who didn't book, and seen an uptick of 5.5 percentage points of average conversion in just the first year of partnership. We are excited about continuing to bring more of our properties on board with NAVIS because those that are using it have been so wildly successful."The strategies that NAVIS enables Two Roads to deploy:Create new revenue streams from existing reservation demandExecute successful outbound revenue campaignsGrow and strengthen marketing databasesEliminate time spent on manual, unreliable reportingImprove reservation team productionAlign marketing to nurture reservation demand and book moreChange business mix room nights from costly OTA/flash sale channels to direct voice businessDeliver higher levels of guest serviceCullen added another important reason for growing the relationship with NAVIS was the seamless alignment. "There is an incredible synergy between their client advocates and our properties. NAVIS actually digs in and contributes to solving business challenges while helping us realize performance goals. It's like having a rock star reservation sales manager, director of revenue and operations director all rolled into one. This is something that definitely differentiates NAVIS."Working with hundreds of hospitality brands and recognizing a need, NAVIS created a new category of software designed to help hotels, resorts, and vacation rentals improve reservation sales and marketing teamwork, drive more profitable direct bookings and extract more revenue from existing demand. The NAVIS system integrates with every major PMS, is 100% cloud-based and complies with the highest-level compliance certification.Kyle Buehner, CEO of NAVIS adds: "We are honored that Two Roads Hospitality has chosen us as their preferred partner, and are excited that property teams across their portfolio will be using our innovative technology to increase direct revenue. They are a visionary partner, and we look forward to contributing to their success on an even grander scale."NAVIS has recently identified an all-new channel strategy that's disrupting the status quo and designed to double bookings. To learn more please click here or visit

NAVIS Identifies New Direct Channel Strategy that Doubles Bookings

NAVIS 26 September 2017
In their continuing effort to help lodging operators drive more profitable reservations, NAVIS has released a new e-book titled, The Holistic Approach to Direct Bookings: Integrating Online and Offline Efforts to Increase Revenue. The 18-page guide, available for download at, is a must-read for hotel and vacation rental ownership and management.Jeff Robertson, the company's VP of Marketing will also be sharing insights on the provocative topic as a featured speaker at two upcoming New York events: The Direct Booking Summit in New York City on September 28th and Cornell Research Summit in Ithaca on October 6th."There is a lot of talk about direct bookings, but nearly 100% of mindshare has been focused on driving more online bookings," explains Robertson. "And too often the focus is solely on more - more campaigns, more website traffic, and more online bookings. Of course, all direct channels matter, but online alone is very inefficient when only a small percentage convert. Instead of just continuing to invest to drive more, you could be achieving millions more in revenue with an investment in the demand you already have. When systems are put in place to track and nurture guests along the path to purchase, hoteliers and property managers can yield nearly twice the revenue from their existing demand. Having your web and phone channels work together will, ultimately, achieve the greatest results."Direct bookings are often considered the holy grail for hospitality marketers - that hasn't changed. What has evolved is the definition. Direct bookings existed long before OTAs came along, even before websites existed, yet, the industry continues to see online bookings as the top priority, even though they account for less than half of all the direct bookings. On top of this, most hotels are offering deep loyalty discounts to drive guests to book web direct, further undercutting profits. It is time to reexamine the effectiveness of this trend, and the NAVIS guide offers some disruptive food for thought. Some of the findings exposed in the e-book may surprise even the most seasoned industry experts. Highlights include:Addressing the biggest myths about direct bookingsQuestions you should be asking about your digital marketingWhich channels outperform all othersThe dangers of the status quoWhich guests exactly are your low hanging fruitHow to make your online and offline strategies work holisticallyTo download your complimentary copy of The Holistic Approach to Direct Bookings: Integrating Online and Offline Efforts to Increase revenue, please click here or visit

NAVIS Adds Two Powerhouse Technology Entrepreneurs to Advisory Board

NAVIS 14 September 2017
As part of the leadership team, Tom and Sanjay will contribute their insights on technology, marketing, and emerging opportunities to further help plot company strategy and accelerate growth. "We are incredibly fortunate to welcome such illustrious visionaries to our Advisory team," said Kyle Buehner, CEO of NAVIS. "They each bring exceptional knowledge and experience that will further strengthen our leadership team. Their commitment to our direction and growth is inspiring, and we are grateful for their counsel."In a joint statement, the new board members expressed why they selected NAVIS. "How lodging providers engage with guests is rapidly changing, and it's crucial that the industry continues to adjust and align their efforts to maximize performance. We've followed NAVIS for some time, and it's clear their innovative approach is reshaping how the hospitality industry connects with travelers, delivers exceptional guest service, and maximizes revenue. We are thrilled to be on the team at such a pivotal time for the company."About Tom GonserTom Gonser is an entrepreneurial executive and investment partner at Seven Peaks Ventures who has played a wide variety of roles in advisory and leadership capacities. He is recognized for his vision and innovation, with more than 15 years' experience participating on boards of directors of fast-growing companies. Tom is the founder and chief strategy officer of DocuSign, the global standard for eSignature. He began his career with innovative companies such as Apple Computer, Wildfire Communications, McCaw Cellular, and AT&T Wireless, then launched and ran several companies focused on SaaS, Financial Services, and GPS Technology. Tom's expertise includes corporate development, raising venture capital, strategic business planning, M&A, international business expansion, and business model development. Learn more and connect with Tom on LinkedIn.About Sanjay DholakiaSanjay Dholakia is a visionary leader who most recently served as Marketo's CMO, spearheading initiatives that expanded the company globally, scaled the business nearly 10-fold, and took the company public. He joined Marketo through the acquisition of social software company Crowd Factory, where he was the CEO. Before joining Crowd Factory, Sanjay was CMO at Lithium Technologies, and SVP and general manager for SumTotal Systems, helping to scale that business over 20-fold from single-digit revenues to a public company. He began his career as an advisor at McKinsey & Company and Andersen Consulting, and holds both a bachelor's degree in economics from the Wharton School at the University of Pennsylvania and an MBA in strategy and marketing from the Kellogg School of Management at Northwestern University. Learn more and connect with Sanjay on LinkedIn.

Growing Team: NAVIS Expands Executive Team to Amplify Product and Service Innovations

NAVIS 22 August 2017
NAVIS, the No. 1 reservation sales and marketing technology provider for the hospitality industry, today announced that Jeff Schuett has joined the company as Chief Technology Officer and Vice President of Technology. NAVIS has also promoted Brise Carpenter to Vice President of Client Success, and Jeff Robertson to Vice President of Marketing. The newly formed management roster is another key indicator of the company's momentum and record revenue in the company's recently completed the fiscal year 2017.The consolidation in the travel industry, the dramatic increase in the convergence of hotel and vacation rentals and the market's receptiveness to their revenue-generating platform has prompted NAVIS to broaden its team. Company CEO Kyle Buehner explains, "These are all key appointments as we look to accelerate our growth, roll out new initiatives and streamline existing ones. Jeff Schuett is not only well-versed in technology infrastructure and informational systems - he has sharp insight into the rapidly changing environment of IT architectures and data management. He will play a crucial role in helping us execute on our strategy to be the primary revenue-generating solution for hospitality teams worldwide. Jeff Robertson and Brise Carpenter both have stellar records of accomplishment at NAVIS, and equally important is their passion for what we do. Their promotions reflect our dedication to high-performing team members and our philosophy of unleashing the potential of the people we serve."Jeff SchuettIn his new role, Jeff will serve as the senior technology leader at NAVIS and provide the strategic management and vision for the company's software development, engineering and IT at NAVIS. Throughout his career, Jeff has been at the forefront of emerging trends and developing innovative technologies."NAVIS has a strong reputation as an experienced provider of technology-driven solutions that deliver outstanding results for its clients," said Schuett. "I'm excited to work with such a passionate team, contribute to the company's next-generation technology capabilities, and strengthen NAVIS' foothold as a visionary leader in hospitality."With over 20 years' of experience in managing software engineering, technology strategy, and infrastructure groups, Jeff's success has spanned the globe with companies and partners in North America, South America, EMEA, India, and Asia-Pacific. Jeff has technology degrees from Washington State University and an MBA from St. Mary's College of California. Click here to learn more about Jeff and connect with him on LinkedIn.Jeff Robertson As the new VP of Marketing, Jeff will help craft company strategy, advocate marketplace needs, and accelerate revenue growth. He'll spearhead the company's brand strategy, demand generation, channel marketing, sales enablement, creative design, and client marketing efforts. Jeff has over two decades of marketing experience in emerging technologies, consumer products, and B2B SaaS, most recently as director of marketing at NAVIS.''I'm incredibly proud to be part of the NAVIS family and to lead our outstanding marketing and communications group," said Robertson. "NAVIS helps our clients achieve such great things, and I'm thrilled to be trusted with telling our great story and getting others excited about what we do."Jeff holds a BS in Management from Bentley University, an MBA in Marketing from Indiana University's Kelley School of Business, and is Pragmatic Marketing Certified. Click here to learn more about Jeff and connect with him on LinkedIn.Brise CarpenterSince joining in 2011, Brise has made quite an impression at NAVIS. The love that the company's clients express is due in significant part to Brise and his crew. In his expanded role, Brise will head up the newly formed Client Success organization which consists of the company's highly respected Client Advocate, NAVIS University and Technical Support teams."It's an amazing time to be at NAVIS; I am excited to bring new ideas to life that help build on our foundation of client success," said Brise. "Our focus will continue to be on fulfilling the needs of our clients and delivering game-changing results to the market."Brise holds a BA in Business Management and Organizational Leadership from George Fox University and an MBA from Concordia University. Click here to learn more about Brise and connect with him on LinkedIn.

NAVIS Introduces First-to-Market Solution to Recent Vacation Rental Listing Site Changes

NAVIS 10 August 2017
NAVIS, the No. 1 reservation sales and marketing technology provider for the hospitality industry, this week revealed the first-to-market solution in response to the recent HomeAway changes that have created concern and uncertainty for many vacation rental owners and property managers.On June 21st of this year, HomeAway announced that they would no longer distribute booking lead email addresses and phone numbers, creating concerns about the changing algorithms and policies of listing sites. The NAVIS product and engineering teams rolled up their sleeves and began working on a solution that would enable property managers to maintain their ability to service and nurture rental demand given these new listing site realities. This important product update will allow NAVIS clients' inquiry data to still be captured and consolidated into one lead with Narrowcast."We are extremely pleased to announce to the vacation rental industry that as of August 7, we've launched and rolled-out a technology update for our popular NAVIS Narrowcast and NAVIS Reach solutions," said NAVIS president and CEO Kyle Buehner. This innovation helps property managers maintain control of their rental reservation pipeline generated by HomeAway listing sites."NAVIS' innovative update is the industry's first solution developed among technology providers who serve property managers. Buehner added, "We were able to move swiftly and help our clients quickly adapt because of our technical integration with HomeAway's listing site. We've also been through this before, helping hoteliers deal with these same challenges for years."Listing sites have been inching their way toward more involvement in the booking process for a long time and hotels have been dealing with this same third-party encroachment for many years, investing millions to encourage guests to book with them. Vacation rentals are in a similar, but not new position. Until now, the industry has simply enjoyed more access to the guest, which has, in turn, created greater dependency on listing sites. Brise Carpenter, Vice President of Client Success at NAVIS explains, "Vacation rentals can leverage this inevitable evolution as an opportunity to re-evaluate how they use listing sites going forward. The most profitable paths have always led back to direct bookings and it's a great chance to prioritize, strategize, and reinvigorate them. This doesn't mean listing sites don't matter because we all know they do, but there needs to be a balanced strategy in place."NAVIS is the only company that has the ability to capture HomeAway guest inquiry details and integrate them into one lead so that property managers can clearly see the path to purchase, avoid duplicating responses, and continue to track not-booked leads. With NAVIS software every lead can be tracked, from their Google search term to a phone call back to a website and beyond, so it is clear where the conversion initiated not just where it ended."This is an excellent time to remind everyone of HomeAway's research from a few years ago that found 71 percent of vacation rental shoppers would book online only after speaking with the property manager by phone," continues Carpenter. "We strongly suggest property managers review the visibility and accessibility of reservation phone numbers on all of their marketing communications, particularly the mobile, tablet and desktop formats of their website. Remember, we sell vacation experiences that are meaningful to travelers, and a majority of potential guests will call to ensure they find the home that's perfect for their vacation."For best practices and strategies that Vacation Rental Managers should be employing amongst these changes and future evolutions of listing sites, see NAVIS' latest article "10 Ways to Survive the New Reality of Vacation Rental Listing Sites." To explore the latest solutions and marketing strategies that deliver the highest ROI, visit The or call 1 800-777-1864.

NAVIS Releases Major Update to Flagship Reservation-Sales Software for Lodging and Hospitality

NAVIS 27 June 2017
Narrowcast has defined the reservation-sales software category for more than a decade, improving agent and revenue performance through sophisticated lead-management tools and integrated marketing insights. Narrowcast Cloud is 100 percent web-based, with a modern user interface, faster performance, enhanced data visualization, and a host of new features including a mobile-friendly Agent Hub.The new version is simple to implement and works with any modern browser, making updates a breeze. Calls are delivered up to 30 percent faster, improving both the guest experience and agent productivity. The integrated Agent Hub (formerly Agent Dashboard) is fully responsive, and features advanced agent proficiency and dynamic skill priority settings to optimize conversion and revenue. Communication is improved though a threaded agent chat feature, team chat, and QVue, which allows real-time monitoring of call-center activity and performance across devices and screen sizes. Beautiful and dynamic visual reporting options are included with the platform, with many more on the way."With Narrowcast Cloud, we're setting a strong foundation for future products and what we want the client experience to become," said Amber Mayer, vice president of product solutions. "A lot of customer feedback and industry research has gone into this product, and we're going to capture even more of it as we expand our portfolio. Our goal is to deliver an intuitive, client-configurable, single source of guest truth that helps our clients book more direct business and grow revenue."DKN hotels, a hotel-management company based in Irvine, Calif., participated in the Narrowcast Cloud beta program and was the first to fully implement it in their call center."We've been NAVIS clients and Narrowcast users for two years, and we continue to be delighted by how engaged they are with our business and how well the system performs for us," said Charles Taft, operations support manager for DKN hotels. "Though we're still new to Narrowcast Cloud, it's both familiar and all-new at the same time, which is quite a feat in the software world."NAVIS' client portfolio includes more than 600 of the most trusted names in vacation-rental companies and independent hotels. Some 450 of those clients use Narrowcast, and will be moved over to the new platform over the next several months. Full details on Narrowcast Cloud are available at learn why leading lodging companies trust NAVIS to help them take full advantage of sales and marketing opportunities that lead to more business, please visit, call 866-712-3439, or visit booth 517 at HITEC.

NAVIS Sets Record in 2016: $138M in Client Booked Revenue through RezForce(r)

NAVIS 14 February 2017
NAVIS, the #1 reservation sales and marketing technology provider for the hospitality industry, today announced that 2016 was a record-breaking year in direct-booked revenue for their RezForce clients.A call-center service exclusively for the hotel and vacation rental industry, RezForce generated $138 million in client bookings and an additional $34 million in sales through outbound lead follow-up campaigns. More than $1 million came through the service on Cyber Monday alone, a single-day sales record for the company."Knowing that the market was trending more toward phone calls and that our clients were likely to require more overflow and after-hours support than ever before, we strategically positioned the operation to capture the opportunity," said Matt Juarez, NAVIS' vice president of operations. "As a result, conversions are up, and revenue per call is being maximized."According to NAVIS, an increasing number of mobile users opt to call directly from a mobile search, contributing significantly to growing call volume. Travelers interested in high-consideration stays tend to call when booking. Many properties, knowing that phone reservations typically bring in more revenue than digital, successfully drive prospective guests to pick up the phone through targeted promotions."The past year has again validated the RezForce sales-driven approach to converting existing levels of phone inquiries into whole new levels of revenue," said NAVIS CEO Kyle Buehner. "We've long known that covering the phones 24/7 with sales-focused professionals is a necessity for clients committed to maximizing revenue from the direct channel."To learn why leading lodging companies trust NAVIS to help them take full advantage of sales and marketing opportunities that lead to more business, please visit or call 866-712-3439.About NAVIS NAVIS is the #1 reservation sales and marketing platform for the hospitality industry. Because we believe technology should make you money, not cost you money, we developed our game-changing Revenue Performance Platformtm to transform teams into revenue makers, enabling them to drive, capture and convert more direct bookings. We deliver actionable guest insights so departments can seamlessly sell and market together. The result is always a dramatic increase in direct sales and profit. We guarantee it.Founded in 1987, NAVIS is a privately held company with headquarters in Bend, Ore., and a growing East Coast office in Orlando, Fla. The company has been awarded Top Workplaces by The Oregonian for four consecutive years and named one of the 2016 Top 100 Workplaces in Central Florida.To learn more visit

NAVIS Data Exchange boosts speed, reliability, security of PMS integrations

NAVIS 25 January 2017
NAVIS, the #1 reservation sales and marketing technology provider for the hospitality industry, has revamped its data exchange platform, NAVIS Data Exchange (NDE) to make existing integrations with dozens of property management systems (PMS) faster and more secure.NAVIS' performance management platform, Narrowcast and Reach in particular, already take advantage of certified integrations with most PMS systems. Although the new NDE required retooling these integrations, Amber Mayer, vice president of product solutions, says the majority are already completed or currently underway."About two dozen integrations are already using the new exchange, and we're adding more at a rapid pace," she said. "Users should notice nearly real-time reporting performance and improved security."Logging and improved monitoring are additional benefits of the new NDE, simplifying the troubleshooting process."When it comes to technology, seconds count. Our new NDE helps clients access critical guest intelligence more quickly, which translates to better service. In turn, it helps us be more agile with future integrations," Mayer added.The company expects to have all integrations moved to the new exchange by later this year.To learn why leading lodging companies trust NAVIS to help them take full advantage of sales and marketing opportunities that lead to more business, please visit or call 866-712-3439.

Hospitality Tech Leader NAVIS Appoints Industry Veteran as New Vice President of Engineering

NAVIS 20 December 2016
NAVIS, the #1 reservation sales and marketing technology provider for the hospitality industry, has welcomed Vince Kenkel, seasoned technology executive, as their new vice president of engineering.Kenkel comes to NAVIS with more than two decades of software experience, starting out as a software engineer but spending most of his career leading technical teams. Most recently, he was vice president of engineering at Evisions, Inc. and before that vice president of engineering at Webtrends, Inc. In both roles, he led the development of world-class, enterprise SaaS solutions.Kenkel's considerable experience will help him lead the strategic direction of NAVIS' technology portfolio and guide the build-out of its product roadmap, broadening and improving NAVIS' suite of products and related services.Regarding his new appointment, Kenkel said, "NAVIS sees technology as a means to success, not an end. I'm fortunate to join such a visionary company that prides itself in breaking new ground while keeping clients' best interests at heart."Kyle Buehner, NAVIS CEO said, "Vince brings a stellar record of developing and launching innovative, successful SaaS-based products. He's metric-minded, understands big data, and clearly shares our values of innovation and exceptional service. We're very fortunate to have found someone of his caliber to fill this role, and I know he can't wait to get started."To learn why leading lodging companies trust NAVIS to help them take full advantage of sales and marketing opportunities that lead to more business, please visit or call 866-712-3439.
Article by Kyle Buehner

Transforming reservation inquiries into profitable sales

NAVIS 3 November 2016
a lot. Over half of reservations are still booked via the phone, but it's all more efficient now that travelers do much of their research online (much of it via a mobile device) before calling. Travelers are also keen on mobile click-to-call capabilities with 52% reporting they will call directly from a search to make a hotel reservation, 50% saying they will call to inquire about promotions via click-to-call, and 65% reporting they will use it to make changes to their reservation (The Role of Click-to-Call in the Path to Purchase).The role of the reservations agent is still essential, but it needs to change. It seems to have been disregarded for many years, as hotels and vacation rentals shifted their focus to digital marketing and web bookings. Reservations agents have been tucked away in the basement answering "inquiries," while group sales managers have been upstairs handling lucrative "sales leads." The necessary evolution of the reservations agent is to become a sales person.Transient leisure travel is up and expected to reach record levels in 2016 and 2017, "Bleisure" is more common, and many corporate travelers and groups are going around their corporate booking mechanisms to book directly. The point is: the reservations that funnel through agents are a giant piece of the pie and should be treated accordingly.To do so, properties must transition to a new culture, a sales culture. One where reservations agents are treated as sales people, where they are inspired and incentivized to close business. This is a culture where inquiries, whether via phone or email, are treated as sales leads.When we shift from looking at phone calls and emails as inquiries--with the agent as the receiver, the order taker--to looking at inquiries as leads, the agents' roles becomes proactive. They query and gather information to make a sale. Just learning to ask the prospective guest for the reservation, a sales skill, increases close rates from 30-50%. To make this shift requires rethinking compensation with commissions and incentives (which are more than covered by incremental booking revenue, so there is no hit to the bottom line) as well as revamping company culture to support it. If the proof is in the pudding, look at Vacation Myrtle Beach's call center, called Shine Studios, which was designed to inspire, train, and reward reservations agents. In just one year of outbound sales, in which reservation agents follow up with guests who have inquired but gone un-booked, the team generated $1,000,000 in incremental revenue.This is to say that the results are substantial when this shift in thinking is embraced. Conversions on existing demand increase, nightly rate grows, and outbound sales programs bring in revenue that was completely untapped before. All the while reservations agents have less downtime and are more productive with their calls. In my experience, topline revenue generated by reservations teams increases 30% when the culture shifts to support them as sales people.

Historic Hotels of America Members Using NAVIS Narrowcast Average $1.4 Million Increase in Yearly Revenue and 14X ROI

NAVIS 27 October 2016
BEND, OR -- NAVIS, the nation's #1 reservation sales and marketing platform for the hospitality industry, is proud to announce that they are the newest Alliance Partner of Historic Hotels of America and will be sponsors at the annual conference being held next week at The Royal Hawaiian, a Luxury Collection Resort in Honolulu, Hawaii. More than 30 of the world's finest hospitality brands, chains, and collections are represented in Historic Hotels of America. As an Alliance Partner of Historic Hotels of America, NAVIS is able to share their expertise and resources to educate, extend special programs, create relationships and connect directly with over 295 historic hotels to help them grow and be more successful. As the proven leader in revenue generation solutions for the hotel industry, NAVIS has worked with many Historic Hotels of America member hotels, helping them achieve extraordinary results. A recent study showed that Historic Hotels of America using the NAVIS Narrowcast solution saw an average of 23% increase in reservation booking conversions, $1,376,000 in annual incremental revenue, and a 13.9X return on investment (ROI). "We have made greater than $2.5 million in incremental revenue in the last year from partnering with NAVIS," Said Elizabeth Benson, Revenue Manager at Mohonk Mountain House.Narrowcast is a cloud-based hotel reservation sales optimization and management solution that delivers high performance sales technology and processes, transforming reservations departments from order-takers into sales makers. Packaged with a playbook of best practices and on-going business coaching, it is proven to convert more demand and dramatically increase revenue and profit. Tiffany Talbot, Associate Revenue Manager at Ojai Valley Inn & Spa adds, "We went from a team that could only track our call volume daily to being able to really capture and analyze our department production and guest information. It has made a 100% change in our department and our success as a Sales team.""We are honored to be part of the Historic Hotels of America legacy and to contribute to the success of the prestigious member hotels," said Kyel Buehner, CEO of NAVIS. "We're particularly excited about working closely with Historic Hotels of America members and industry partners to collaborate, innovate and deliver differentiated, seamless solutions to support their goals." If you're attending Historic Hotels of America conference in Hawaii this year, stop by the NAVIS booth to meet with the team and view a live demo. To learn more about how NAVIS can help your historic hotel drive more performance and more profit, visit NAVIS NAVIS is the #1 reservation sales and marketing platform for the hospitality industry. Because we believe technology should make you money, not cost you money, we developed our game-changing Revenue Performance Platform to transform teams into revenue makers, enabling them to drive, capture and convert more direct bookings. We deliver actionable guest insights so departments can seamlessly sell and market together. The result is always a dramatic increase in direct sales and profit. We guarantee it.Founded in 1987, NAVIS is a privately held company with headquarters in Bend, Oregon and a growing East Coast office in Orlando, Florida. The company has been awarded Top Workplaces by The Oregonian for four consecutive years and named one of the 2016 Top 100 Workplaces in Central Florida. To learn more visit Historic Hotels of AmericaHistoric Hotels of America is the official program of the National Trust for Historic Preservation for recognizing and celebrating the finest Historic Hotels. Historic Hotels of America has inducted more than 295 historic hotels into its register of the finest historic hotels. These historic hotels have all faithfully maintained their authenticity, sense of place, and architectural integrity in the United States of America, including 46 states, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico. More than 30 of the world's finest hospitality brands, chains, and collections are represented in Historic Hotels of America. To be nominated and selected for membership into this prestigious program, a hotel must be at least 50 years old; has been designated by the U.S. Secretary of the Interior as a National Historic Landmark or listed in or eligible for listing in the National Register of Historic Places; and recognized as having historic significance. For more information, please visit Click here to see the Historic Hotels of America video.

NAVIS Continues Growth, Expands Into Reno

NAVIS 5 October 2016
Fueled by a fast-paced growth trajectory, NAVIS, the nation's leading reservation sales and marketing platform for the hospitality industry, today announced its expansion into Reno, Nevada with plans to hire 57 new Reservation Sales and Service Associates (RSSA). This launch marks the company's continued expansion in the southwest region to complement their HQ in Bend, Oregon, and East Coast Office in Orlando, Florida.NAVIS is the #1 provider of reservation sales and marketing solutions to hotels, resorts and vacation rental management companies in North America. The primary role of the RSSA is to contribute to the growth and profitability of the enterprise by delivering high-performance sales and quality personal attention through booking guest reservations on behalf of NAVIS clients, including some of the country's biggest golf resorts, beachfront vacation rentals, ski resorts and more. This is done through a passionate delivery of world-class customer service and outstanding knowledge of the specific properties they will be supporting."NAVIS is excited to be creating a new team of professional Reservations Sales and Services Associates," explains Jim Helmich, the company's VP of Human Resources. "The RSSA roles are not just sales, and not just contact center agents. Rather, they are a combination of sales and customer service positions. As a result, these flexible, home-based positions have a wide scope of duties. No two days are the same and callers are happy to talk with the agents because they are helping them plan their dream vacation."NAVIS was recently named on the 2016 "Top 100 Companies" list by the Orlando Sentinel and earned a "Top Workplace" in Oregon award from The Oregonian for four years running. With more than 300 employees and 32,991 SQ feet of office space, the fast-growing company was built on the foundation of a stable, supportive and nurturing company culture that delivers success for its clients, and strives to have a positive impact on local communities, while creating an enjoyable and rewarding environment.According to the company's CEO, Kyle Buehner, NAVIS selected Reno because of its central location, business-friendly environment, and well-educated workforce. "We couldn't be happier to be expanding our footprint in the southwest and to have that market be the Reno / Sparks, Nevada area. In addition to hiring outstanding talent in new markets across the country, our strategy includes continuing to invest in cutting-edge innovation that delivers unparalleled client experiences. By leveraging advanced technology, real transparency, and exceptional customer service, NAVIS is truly redefining the hotel and vacation rental sales and marketing process for our clients."If you or someone you know lives in the Reno area and are interested in being part of the award-winning NAVIS family, you can view more details about becoming Reservation Sales and Service Associate at To view all available career opportunities at NAVIS, visit

NAVIS Named a Top Workplace in Central Florida by Orlando Sentinel

NAVIS 22 August 2016
NAVIS, the #1 reservation sales and marketing platform for independent hotels, resorts, and vacation rental management companies today announced that it's East Coast office has been named one of Orlando Sentinel's Top 100 Workplaces in 2016. This year's recognition marks the fifth consecutive year that NAVIS has been ranked as one of the best places to work, and follows other honors NAVIS has received as a Top Place to Work in Oregon four years in a row.Headquartered in Bend, NAVIS has over 314 employees and continues expanding to meet the growing demand for the company's innovative hospitality technology and world-class service. NAVIS delivers data-driven, cloud-based sales and marketing solutions for hotel and vacation rental companies to help them attract and convert more profitable demand across all channels, as well as increase staff productivity and delight guests. The company is also recognized for their unrivaled expertise and personal service, and according to their clients, "functions with the highest levels of integrity and ethics.""We are thrilled to be selected as one of the top workplaces in Central Florida," said Kyle Buehner, CEO of NAVIS. "This honor is a direct reflection on every NAVIS team member who has played a part in creating an environment that fosters innovation, collaboration and prioritizes our clients' success. We strive every day to make NAVIS a place where people feel heard, valued and above all, enjoy coming to work. We are very proud of our great company culture and look forward to repeating our win again next year."For over 20 years, Orlando Sentinel has recognized companies across Central Florida that are committed to making their company a great place to work. Employers are measured on several qualities such as workplace flexibility, company leadership, career opportunities, community service, compensation, and benefits. The Top 100 qualifying companies will be honored at a high-profile, annual celebration luncheon that hosts over 1,000 industry professionals. The event takes place Friday, August 19, 2016, 11 a.m. to 2 p.m. at the Renaissance Orlando at SeaWorld.Interested in being part of an award-winning company? View available career opportunities at

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