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Article by Dave Spector

How One Resort Creatively Filled Rooms Off-Peak

Tambourine 4 February 2019
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.This week's freebie: Creatively extending your resort's prime season will ensure you can meet your revenue targets all year long.Resorts face many unique hurdles.They're harder to reach, most often located in beachfront or mountainside settings. They demand higher room rates and require longer stays. And, they are sandwiched in a cluster of similar resorts - making it confusing for guests and difficult for any single property to stand out.Sophisticated marketers can offset these challenges with skillfully orchestrated tactics that communicate the value of the resort to potential guests.One method every resort should have in their playbook is to manage seasonality.Sustaining a steady stream of bookings, even during low season, requires unfettered creativity. This can include partnering with local events, offering packages tied to seasonal activities, special dinners, talks and tastings, and promoting staycations to the local and regional market.One of our favorite examples is the Couples Resort Jamaica's 'Camp Couples' promotion, which is marketed as an adults-only, sleepaway camp during its off-peak season. Mimicking the exciting experience of your childhood summer camp, the June through September promotion featured a daily itinerary of outdoor fun, new discoveries and endless ways to connect.This type of innovation will help you meet revenue targets and outperform the comp set every month of the year.
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Tambourine announces expansion: new east and west coast offices

Tambourine 3 September 2018
Tambourine, a marketing technology company for hotels, resorts and tourism destinations worldwide, has announced its expansion to new offices on the east and west coast.The expansion will triple the size of the Company's current offices and enable the fast-growing firm to attract expert digital talent on both coasts.As part of its expansion: Tambourine will relocate its headquarters to 25,000 sqft at Trade Center South in Fort Lauderdale, Florida. The Firm has also recently opened its first west coast office in Carlsbad, California."Our new headquarters location was selected to create a modern, positive working environment for our talented and growing team," noted Tambourine President Rafael Cardozo. "Technology enables our team to provide customized, scalable deliverables that empower the hospitality industry, but our team still thrives on close-knit collaboration and our new office will reflect that."Tambourine's expansion is a result of its rapid growth and popularity with branded and independent hotels, resorts and hotel management companies seeking to drive more direct business and consolidate the complex hotel digital marketing services required to compete for guests in today's hotel market.
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Lotte New York Palace consolidates marketing with Tambourine

Tambourine 12 February 2018
The world famous Lotte New York Palace has selected Tambourine to provide marketing and digital services.Located on Madison Avenue, Lotte New York Palace was named one of the "Top Hotels in NYC" in 2017 according to Conde Nast Traveler."After an extensive global search amongst the leading hotel marketing firms, we are confident to have selected Tambourine as our marketing partner," said Becky Hubbard, General Manager at Lotte New York Palace."Their unique combination of advanced eCommerce capabilities, paired with a strong understanding of high-end luxury branding, have made them a perfect fit for our needs." Tambourine's services for Lotte include:* Omni-channel traffic generation (search, PPC, email, social, meta)* Custom, responsive hotel website design and mobile sites* Programmatic Advertising & Ad Server Management* Strategic branding and collateral development* Photo and Video Asset Creation* Ongoing SEO optimization* Conversion rate optimization* Reservation recovery* Cross-channel ROI tracking"We are honored and humbled to be working with one of New York's most prestigious hotels. And we are already generating exciting results thanks to an amazing collaboration with the Lotte marketing team," said Rafael Cardozo, President at Tambourine. "To be entrusted with this iconic New York hotel is a privilege and we look forward to a long and successful partnership." About LOTTE New York Palace LOTTE New York Palace, a luxury midtown hotel on the corner of 50th & Madison, was acquired by LOTTE Hotels & Resorts on August 28, 2015. Previously, the property completed a $140 million redesign in the fall of 2013. The renovation transformed the property's premier rooms and suites in The Towers, a hotel-within-a-hotel. Additional upgrades included new lobbies, specialty suites and restaurants and bars including Trouble's Trust, The Lobby Lounge, Tavern on 51, Rarities and Pomme Palais. In addition to 30,00 square feet of updated event space, The Palace is home to private spaces located in the historic Villard Mansion that feature 19th-century interiors and are ideal for lavish weddings, events and dinners. With 909 rooms and suites, The Palace is known for unparalleledsplendor, spectacular views, spacious rooms and exquisite service. Located across the street from St. Patrick's Cathedral and only steps from Rockefeller Center - the hotel's world-renowned courtyard incorporates motifs from several 15th-century Italian cathedrals and has served as the entranceway to the historic Villard Mansion since 1882. LOTTE New York Palace gracefully blends the landmark Villard Mansion with a contemporary 55-story tower. Guests can reserve accommodations online at www.lottenypalace.com or contact reservations at 1-800-NY-PALACE (1-800-697-2522).About LOTTE Hotels & Resorts LOTTE Hotels & Resorts are currently in operation of 18 properties across five countries globally and have 16 more properties in the pipeline. LOTTE Hotels & Resorts have secured their brand equity by way of their award-winning Five Star properties. Their first luxury and overseas hotel from Korea's hotel brand in Russia has been in the spotlight after being recently awarded with the Prix Villegiature Awards 'Best Hotel in Europe'. LOTTE Hotels & Resorts has gained worldwide recognition for its excellent service and facilities suitable for major international events. It has also been rated as the best hotel in Korea by numerous prestigious magazines, including Conde Nast Traveler, Global Traveler, Business Traveller (Asia Pacific), and Trade Travel Gazette.
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OLS Hotels & Resorts consolidates digital marketing with Tambourine

Tambourine 8 August 2017
OLS Hotels & Resorts, a leading hotel management firm, has selected Tambourine to handle website and digital marketing efforts for its portfolio properties. Tambourine has launched services to many of OLS's portfolio, which includes more than 17 hotels in eight states, nine of which are located throughout California."OLS's portfolio of hotels are each unique with a great story to tell, which we will be promoting across all digital channels," stated Brian Ferrell, Vice President at Tambourine. "We are proud to have earned OLS's confidence, as they are clearly one of the most respected and sophisticated hotel management firms in the Country."Tambourine's services for OLS Hotels & Resorts includes: * Omni-channel traffic generation (search, PPC, email, social and meta-search)* Custom, responsive hotel website design and mobile sites* Conversion rate optimization* Reservation recovery* Cross-channel ROI tracking"We are very pleased with all of our new websites and the production that is coming from Tambourine. Their personal commitment to us has been outstanding, with turnaround times that are unbelievable," according to Jennifer Pochedly, Corporate Director of Revenue Management for OLS Hotels & Resorts. "We at OLS Hotels and Resorts are very satisfied with our partnership and are looking forward to a long-lasting relationship."About OLS Hotels & ResortsOLS Hotels & Resorts is considered to be among the finest lodging management companies in the industry, with a diversified portfolio of hotels. Maintaining a focus on quality and sound management ensures that its values reflect a commitment to excellence. Among its portfolio are The Hotel Amarano Burbank, The Chamberlain West Hollywood, The Grafton on Sunset, and Le Montrose Suite Hotel.In the Hospitality Industry, OLS means business. With decades of experiences from which to draw, OLS enjoys a reputation for its ability to profitably manage a wide variety of hospitality related assets. We believe our reputation for honesty and integrity continues to be the primary reason others have places their trust in OLS.
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Veteran hotel tech executive Jeff Hiscox joins Board at Tambourine

Tambourine 15 June 2017
As president and CEO of Newmarket, he led the firm to its eventual acquisition by Amadeus in 2014. Mr. Hiscox is currently CEO at UniGuest.As a Board member at Tambourine, he will utilize his sales and marketing expertise to help accelerate the firm's rapid growth. "I got to know the team at Tambourine during my time at Newmarket. They are a terrific group with some really innovative technology. I am looking forward to being a part of their Board of Advisors"Tambourine's unique managed service program (Symphony) has changed the game for hoteliers of all sizes, enabling them to counter OTA encroachment and outperform their compset. As a result, the firm has quickly attracted the attention of independent properties, hotel management and asset management firms seeking to improve bottom line profitability and decrease OTA-dependence."Jeff brings incredible experience and knowledge," said Dave Spector, partner at Tambourine. "We feel so fortunate to have him involved as we continue to ramp our growth." About TambourineTambourine drives direct revenue for hotels and resorts worldwide using advanced marketing technology. Symphony, the Firm's flagship product, helps hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring direct bookings. Symphony provides a complete set of fully managed tools and services including:Omni-channel traffic generation (search, PPC, email, social and meta-search)Custom-branded, responsive hotel website design and mobile sitesIntegrated booking engine and reservation recoveryCRS, GDS rate distribution and channel managementCross-channel ROI tracking dashboardThe firm is celebrating its 32nd year in business. For more information about Tambourine, visit www.Tambourine.com
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Charlestowne Hotels consolidates digital marketing with Tambourine

Tambourine 17 May 2017
New York, NY - Charlestowne Hotels, a leading hotel management firm, has selected Tambourine to handle website and digital marketing efforts for its portfolio properties.Tambourine's comprehensive service package for Charlestowne includes:Omni-channel traffic generationsearch marketing (paid & organic)emailsocial media/social advertisingmeeting planner lead generationcontent marketingCustom, responsive hotel website design and mobile sitesConversion rate optimizationCross-channel ROI tracking"We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was the clear winner," according to Michael Cady, vice president of marketing for Charlestowne. "We've now built a very close daily working relationship between our team and theirs." Tambourine has launched services to many of Charlestowne's diverse portfolio of more than 41 hotels in 12 states and expects to complete the roll out by end of Q2."Charlestowne is one of the smartest, most innovative hotel management firms we've ever met," according to Dave Spector, Partner at Tambourine. "We're proud they've chosen us and look forward to learning from them."About Charlestowne Hotels Founded in 1980, Charlestowne Hotels is a leading full-service hospitality management company offering innovative expertise in hotel development, operational controls, marketing management, revenue optimization and financial reporting. One of the top ranked hotel management companies in the US, Charlestowne properties consistently achieve RevPAR growth nearly double the national average.The brand offers a robust portfolio of independent hotels and resorts, franchised properties and condos around the country. Known for a proficient management style that pays close attention to guest experience, properties under Charlestowne Hotels regularly receive industry accolades on Conde Nast Traveler's Gold List and Readers' Choice Awards, Travel + Leisure's World's Best Awards for "Top City Hotels in the Continental U.S." and "Top 100 Best Hotels in the World," and top standings on TripAdvisor. For more information please visit www.CharlestowneHotels.com.About TambourineTambourine drives direct revenue for hotels and resorts worldwide using advanced marketing technology. Symphony, the Firm's all-inclusive service program, helps hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring direct bookings. Symphony provides a complete set of fully managed tools and services including:Omni-channel traffic generation (search, PPC, email, social and meta-search)Custom-branded, responsive hotel website design and mobile sitesIntegrated booking engine and reservation recoveryCRS, GDS rate distribution and channel management toolsCross-channel ROI tracking dashboardThe firm is celebrating its 32nd year in business. For more information about Tambourine, visit www.Tambourine.com

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