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Artyzen Hospitality Group Expands Revenue Strategy Partnership with Duetto

Duetto 17 July 2018
Hong Kong -- Artyzen Hospitality Group and Duetto, hospitality's only Revenue Strategy Platform, have announced plans to extend their partnership as the Hong Kong-based hotelier grows beyond its base in China and opens more branded properties across Asia.Artyzen has used GameChanger, Duetto's flagship Open Pricing application, since 2015 at its two resort properties in Macau: Grand Lapa and Grand Coloane. With this most recent deal, Artyzen will roll out GameChanger to its other two operating hotels, Artyzen Habitat in Beijing and citizenM in Taipei, and implement another Duetto app, ScoreBoard, to all four properties.The company has approximately 10 more hotels in development, including its Artyzen and Artyzen Habitat brands, as well as properties it will open under its joint venture with citizenM Hotels."Building on our momentum in China and accelerating growth across Asia-Pacific requires partners that are able to scale up as fast as we are," said Allan Yip, Artyzen Hospitality Group's Head of Southeast Asia and Vice President of Marketing. "Cloud-based hospitality technology like Duetto's applications make it easier and more efficient to manage our pricing, distribution and reporting. We look forward to implementing our Revenue Strategy further as we expand to important destination markets like Indonesia, Malaysia and Singapore."Artyzen uses GameChanger to yield rates independently by property and stay date, room type, booking channel and customer segment, resulting in prices that maximize profitability and increase booking conversion on its direct channels. With the intelligent-reporting application ScoreBoard, the company will significantly reduce the time it takes to produce and share forecasts, budgets and other vital reports."Artyzen Hospitality Group is a clear leader among hoteliers in Asia for merging authentic cultural experiences with truly luxurious properties," said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto. "The expansion of this partnership will ensure that a scalable Revenue Strategy, capable of executing a modern e-commerce experience, supports their ambitions to spread Artyzen's unique brand of hospitality throughout the region."The four hotels currently open and operating under the partnership comprise approximately 950 rooms.About Artyzen Hospitality GroupArtyzen Hospitality Group is an international hotel management company, with a head office in Hong Kong and regional offices in Macau, Shanghai and Singapore. Since its inception in 2014, Artyzen Hospitality Group has been expanding its portfolio across the gateway cities of Asia Pacific.With four distinctive brands -- Zitan, Artyzen Hotels & Resorts, Artyzen Habitat and citizenM -- Artyzen Hospitality Group offers unique guest experiences that reflect the group's philosophy. Guided by a sensibility that bridges East and West, Artyzen Hospitality Group celebrates the beauty of tradition and the heritage of the communities in which it operates. Artyzen Hospitality Group places a premium on making real connections that build loyalty and trust, and it is a champion of progressive thinking, flexibility and innovation.Artyzen Hospitality Group is a subsidiary of Shun Tak Holdings Limited, a multi-business company that has been listed on the Hong Kong Stock Exchange since 1973. The group complements Shun Tak's extensive interests in tourism and hospitality, which include a sea-land-air transportation platform. Shun Tak also has interests in property and hotel development and was among the first to introduce five-star hotels to Macau.
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RSS 2018: Revenue Strategy Begins With Strong Leadership

Duetto 12 July 2018
Washington -- The sixth annual Revenue Strategy Summit brought together technology innovators and hospitality industry leaders, including brand executives and asset managers, to examine the challenges hotels face in maintaining rate growth and managing a distribution landscape that gets more complicated by the day.The one-day conference, held at the Knight Conference Center at the Newseum in Washington, D.C., combined hotelier-led panel discussions with keynote presentations on voice-activated digital assistants like Amazon's Alexa, blockchain's potential to improve hotel loyalty, and Wall Street investors' sentiment toward the travel industry.In both networking opportunities and educational sessions, startup disruptors like Koddi, Koridor and Skylark shared the stage with leaders from hotel companies like Marriott International, Starwood Capital Group and Red Roof Inn."It's gratifying to see RSS continue to grow in its sixth year," said Patrick Bosworth, Co-Founder and CEO of Duetto, which co-hosts RSS with Kalibri Labs LLC and Silver Hospitality Group. "The hoteliers who joined us for RSS recognized that they're competing with online travel agencies and newer digital disruptors to create more value for travelers. The companies that can achieve this earlier in an evolving customer journey will see continued success."Cindy Estis Green, Co-Founder and CEO of Kalibri Labs, added: "Revenue Strategy is not just the way of the future for hotels -- it's needed in the present, as the digital marketplace that has come to dominate hotel bookings only gets more complex. There are few events like RSS focused on the needs of revenue strategists, who must keep abreast of emerging technologies while remaining proficient in the blocking and tackling needed to target and deliver profit contribution and improve asset values."A prevailing theme several hoteliers brought up during their presentations was the need for what one panelist called "revenue leadership," added Stacy Silver, President of Silver Hospitality Group."The important point our colleagues heard over and over this year is an effective revenue strategy has to start with investments in our people," Silver said. "To that end, we will always strive to make RSS the conference where current and future leaders can learn from each other and guide our industry through whatever challenges or opportunities come next."For information about attending or sponsoring RSS 2019, please email Stacy Silver at ssilver@silverhospitalitygroup.com.About RSSThe Revenue Strategy Summit (RSS) is a one-day conference hosted by Duetto, Kalibri Labs and Silver Hospitality Group, bringing together thought leaders and practitioners to examine forces reshaping the hospitality industry. This innovative conference taps into industry leaders who help elevate the perspective of Revenue Strategy while addressing revenue data, marketing and technology.About Kalibri Labs LLCKalibri Labs evaluates and predicts hotel revenue performance with its cloud-based revenue strategy platform, next-generation industry benchmarking and analytical reports. The Kalibri Labs database, updated monthly, is comprised of guest stay records, including cost of sales and detailed source of business information, from over 31,000 hotels dating back more than 5 years, to give an expansive view of the U.S. hotel industry. The Kalibri Labs team is a seasoned group of executives with deep hospitality industry experience and a passion to sustain the hotel industry's financial health in a highly challenging and dynamic digital marketplace.For more information, visit http://kalibrilabs.com.About Silver Hospitality GroupSilver Hospitality Group (SHG) specializes in building revenues and profitability for hospitality companies through targeted industry relations outreach, creative marketing solutions and specialty events. The firm and its network provide unparalleled experience and relationships in all facets of hospitality.For more information, visit http://silverhospitalitygroup.com.
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Duetto's Michael Skinner Wins 2018 Rakuten Data Challenge at ACM SIGIR 2018

Duetto 10 July 2018
San Francisco -- Michael Skinner, the resident "Data Whisperer" at Duetto, hospitality's only Revenue Strategy Platform, placed first in the 2018 Rakuten Data Challenge and has been invited to present at the 2018 SIGIR Workshop on eCommerce, July 12 in Ann Arbor, Mich.The competition, organized as part of the 41st International ACM SIGIR Conference on Research and Development in Information Retrieval, tasked data scientists with developing a large-scale taxonomy classification to accurately predict the category of hundreds of thousands of individual products in a sample e-commerce catalog. As the winner of the Data Challenge, Skinner will showcase his findings -- including the "Balanced Pooling Views" method he developed -- at a poster session during SIGIR 2018.Skinner won the Data Challenge by developing and applying Balanced Pooling Views, a strategy that enhances the ability of a statistical model to "read" the product titles in the data set and accurately sort them into their appropriate categories."The big takeaway from this experiment is that solving a massive challenge, like classifying a giant e-commerce catalogue, doesn't necessarily need major changes to the standard architecture of common recurrent neural networks," Skinner said. "By focusing on the learning rate -- or how fast the machine 'learns' and makes adjustments -- and experimenting with new ideas that let scientists 'train' the networks with fewer iterations, we can tackle complex problems in a more methodical fashion."Skinner, a graduate of the University of Washington and a former software engineer for Google, said his new method built upon other recent findings in the field of machine learning. Skinner's system description paper for his winning solution builds on several previously published ideas, most notably a recent paper by Jeremy Howard and Sebastian Ruder, which applied similar techniques to traditional natural-language processing tasks."As a tight-knit team of software developers and data scientists, we at Duetto couldn't be prouder of Michael's achievement," said Craig Weissman, Duetto's Co-Founder and Chief Technology Officer, and the former CTO of Salesforce.com. "His contribution to a greater understanding of machine learning's application to e-commerce will move many industries forward, especially our own in hospitality technology."Skinner added that Balanced Pooling Views' unique method, which "reads" any giant data set -- be it millions of product titles in a catalogue or an occupancy forecast for a hotel -- already has influenced new ideas and new approaches to projects underway at Duetto.

Why Personalization Is the Future of Hotel E-Commerce

Duetto 29 June 2018
Personalization in the hotel industry has ceased to be a trend. Today, it's an obligation. Back in 2015, American Express Travel reported that 83 percent of millennials would allow brands to track their habits in exchange for a more customized experience. And earlier this year, Deloitte Consulting published the white paper 'Next Gen Hotel Guests Have Checked In: The Changing Guest Experience,' which noted that "-truly knowing your guests -what they have told you, what they request, what you have learned, and what should be implied -should yield larger results."Today's hotel industry is increasingly taking this personalization message to heart, using new technology-driven tools to help them streamline the booking process and create a more seamless guest experience. When potential guests are shopping on a hotel's website, there's a clear opportunity before a booking is made for properties to demonstrate the acute attention they've paid to individual guests' preferences. This is accomplished by using website personalization technology, allowing hotels to automatically and intuitively suggest particular room categories, package types, and even rates tailored to each user's expectations.
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Inn of the Mountain Gods Announces Revenue Strategy Partnership with Duetto

Duetto 19 June 2018
Mescalero, N.M. -- Duetto, hospitality's only Revenue Strategy Platform, has partnered with Inn of the Mountain Gods, an enterprise of the Mescalero Apache Tribe, to implement three of its cloud-based Revenue Strategy solutions at the integrated resort.The mountain resort on the banks of Mescalero Lake will roll out Duetto's flagship Open Pricing application, GameChanger, to refine the pricing and distribution strategies for its 273-room hotel. Inn of the Mountain Gods will also adopt ScoreBoard, Duetto's application for intelligent reporting, and BlockBuster, which Duetto's customers use to optimize their group bookings and other contracted business."Duetto's core philosophies of casino Revenue Strategy and Open Pricing were born in integrated resorts like Inn of the Mountain Gods," said Marco Benvenuti, Co-Founder and Chief Marketing & Strategy Officer for Duetto. "Even more is possible in today's gaming industry, in particular increasing total resort profitability with flexible reinvestment for players and non-gamers alike. We're excited to work with Inn of the Mountain Gods to put the latest technologies and tactics into practice."Frizzell Frizzell Jr., Chief Operating Officer for Inn of the Mountain Gods, said the resort was drawn to Duetto's Customer Success model for implementing the three applications and ongoing guidance with a new strategy that involves the operations, marketing and revenue management teams."Software requires a great partnership to realize its full potential at the property level," Frizzell said, "and we see Duetto as a true partner, with a support staff that recognizes our most important initiatives because most of them come from the gaming industry. The ability to make our pricing, group sales and reinvestment more dynamic will help our property generate even more profit from our gaming offerings, the stunning views of our hotel rooms and our world-class amenities."In addition to 273 luxury hotel rooms and suites and an 18-hole championship golf course, Inn of the Mountain Gods boasts approximately 40,000 square feet of both Las Vegas-style gaming and meeting and convention space. The resort is also known for its outdoor activities, including big-game hunting and fishing, horseback riding, zip-lining, and skeet shooting.About Inn of the Mountain GodsAn enterprise of the Mescalero Apache Tribe, the Inn of the Mountain Gods is an integrated casino resort located in the picturesque mountains of South Central New Mexico. Offering mouthwatering cuisine, incredible gaming action, chart-topping entertainment options, championship golf and an array of outdoor activities with breathtaking alpine scenery, Inn of the Mountain Gods is New Mexico's premier mountain resort destination.
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Duetto Releases Definitive Guide to Cloud Technology for Hospitality Industry at HITEC

Duetto 19 June 2018
San Francisco -- The foundation for success in today's hospitality industry and for further innovation can't be found on premise at any hotel, but rather in the cloud. The Business Imperative for Cloud Architecture in Hospitality, a new whitepaper from Duetto introduced this week at HITEC, describes four ways the software-as-a-service (SaaS) framework transforms a hotel or casino's technology stack into an engine for growth."The fundamental reason for multi-tenant cloud architecture is about innovation and the speed at which a product evolves and advances," said Craig Weissman, Chief Technology Officer for Duetto and the former CTO of Salesforce.com. "Having personally developed installed software in the 1990s, I can say the difference in productivity as a developer and company is profound."The groundbreaking whitepaper argues that cloud-based systems, integrating through open APIs, will accelerate hospitality's lagging innovation in the race against disruptors like Airbnb and online travel agencies. By automating many pricing, distribution and reporting functions, while making data collected from across the tech stack unified and actionable, new tools can make hotels far more efficient and strategic.To learn how cloud architecture can lower hotels' and casinos' costs of IT ownership, while increasing their scalability and flexibility to adopt new technology, all while securing data more effectively than on-premise systems can, download this new guide from Duetto, hospitality's only Revenue Strategy Platform.Learn more directly from Duetto executives at HITEC and ROC in Houston this week, at Booth #2110. To schedule a meeting with Duetto during the conference, visit http://duettocloud.com/event-hitec-houston-2018.
Article by Sarah McCay Tams

Blockchain: Loyalty And The Next Generation Of Traveller

Duetto 15 June 2018
Blockchain is the next major disruptor to the travel industry, according to industry experts talking at the Blockchain Demystified - How will it change your business? panel discussion at last week's EyeforTravel Europe Summit.According to a recent survey by the World Economic Forum, 58% of executives anticipate that 10% of global GDP will be stored on blockchain before 2025. Hoteliers need to pay attention to this new, technological revolution.Talking at the EyeforTravel Europe Summit, Simon Talling-Smith, Chief Commercial Officer, Voy - a cryptocurrency and loyalty programme, tackled the issue of how blockchain and cryptocurrency could be used in travel loyalty programmes.He highlighted the current state of the loyalty market, in which 80% of users don't have enough points to redeem or can't log in or have forgotten their password. He said blockchain offered a perfect opportunity to fix some of the ills associated with loyalty."You need to motivate your customer. Give them something they can keep spending. There is a direct correlation between spend rate and engagement with product," he said.Talling-Smith explained how loyalty programmes are not just about providing a currency, but about tracking traveller habits. It's about personal data. However, the roll out of GDPR is changing all this. "Your power over your data is now more powerful than anyone thought it would be," he said.Using blockchain, users retain control of their personal data."You can permit access to a standard profile and choose whether or not to share your whole travel history. What incentives would companies put in place to allow them full view of your entire travel history? Imaging if you knew the entire travel history of your customers?" he asked.By giving the data control to the consumer, blockchain allows companies to track people with complete compliance.David D. Brillembourg, CEO, Brillembourg, provided a compelling overview of the future of blockchain. In his presentation, he pointed out that $1 trillion worth of travel will be in the blockchain in the next 10 years.He talked about his STEP travel ecosystem, which is powered by blockchain and cryptocurrency, and aims to provide a cost-effective solution for travellers and hotel owners. He explained how blockchain will provide an alternative distribution channel to the OTAs, via new blockchain distribution ecosystems.Brillembourg also highlighted how the consumer has changed and how they will change further."The change behaviourally has already happened; people are living in a virtual world. They already use virtual currency in their lives, for example, through video games," he pointed out.Millennials and Gen Z are set to inherit $30 trillion, according to Brillembourg. These generations were born with mobile, social media, the sharing economy and cryptocurrencies. With a strong send of wanting to belong, and susceptibility to FOMO and YOLO, this market was born to travel."Crypto economics allow us for the first time to empower the traveller, putting the digitally native traveller at the centre using the wallet and coins," Brillembourg said.Ilya Khanykov CEO, Bartini, Inc, wrapped up the session with a quick presentation on how blockchain could reduce transactional costs. Bartini is prototyping flying cars. According to Khanykov, blockchain reduces the barriers to entry, and will be used to manage the product's back office and make sure the system is safe and secure.He said blockchain provided a: "transparent playground for everyone to find their place, growing ecosystems far beyond what we thought."RELATED HOTEL REVENUE STRATEGY ARTICLESCreativity And Innovation Fuel EMEA GrowthThe Definitive Guide To Hotel Blockchain TechnologyThe Blueprint for Taking Business Back from OTAs
Article by Joanna DeChellis

5 Reasons Your Hotel's Conversion Rate Is Low--And How To Fix It

Duetto 4 June 2018
Getting customers to your hotel's website is one thing. Converting their clicks into bookings is quite another.According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel websites average between 1.7% and 2%. (If you're looking at anything higher than that, you're doing great.) But even in the best-case scenarios, where a hotel might be seeing a 5% conversion rate, 95% of visitors are still abandoning.The good news is, the majority of visitors who abandon a booking are not lost for good. It's more likely these visitors want to shop around. (According to a recent statistic by SaleCycle.com for the travel industry, the top three reasons for booking abandonment are around research, price comparison and checking with other travelers.)Even so, hotels can do more to lower the rate of abandonment.Duetto's Gabriela Guevara, Regional Director of Customer Success & Strategic Consulting, attributes the industry's low conversion rates to slow load times, designs that are not mobile first, poor site user experiences, insufficient content and confusing offers. Weston agrees, adding these additional reasons for why hotels might have low conversion rates.Risk/Investment. Booking a hotel stay, especially for a longer period of time, is not often a spur-of-the-moment type of decision. Many guests shop extensively before booking. "If you purchase a t-shirt for $40 and it turns out to be of poor quality, that's not the end of the world," says Weston. "But if you book a hotel stay for $400 and it's a poor experience, you are far unhappier about that investment. Guests tend to spend a lot of time researching and shopping."Choice and Information Overload. If hotels want to win the booking war, it's critical to know how to differentiate from the competition. "There are 1,081 hotels in London, for example," says Weston. "For you to sell a room at your hotel you need to have a better overall proposition than a thousand other hotels. And you need to make that very clear on your website."Confusing Offers. How you position your offers can have a big impact on conversion rates. "Hotel guests looking to book a stay on February 14th are more likely to want a romance-themed package," says Weston. "Hoteliers that present standard offers on their website at times when guests are looking for special packages are going to see low conversions."Poor Platforms. A lot of work goes into building a hotel's website. But once it's live, it must evolve in order for conversions to go up. "Often, hotel websites are built, go live and sit stagnate," continues Weston. "Sites should evolve as guest behaviors evolve. You must constantly improve usability and continue tweaking. This is a job that is never finished."Ancillary Services. Spas, golf courses and restaurants can have a massive impact on conversions. Visitor may be visiting a site to learn more about a hotel's highly rated restaurant and thus lowering conversions.Both Weston and Guevara see room for growth with conversion rates. After all, it's easier (and more cost effective) to generate more revenue from your existing traffic than it is to drive more viewers to your site. Plus, achieving even a slight conversion rate increase can have a huge impact on a hotel's bottom-line."Hotels shouldn't be aiming for a 2% conversion rate," says Weston. "They should be aiming much higher--well above industry average."One example of a strong site with higher-than-average conversions is The Doyle Collection. Another is citizen M.While improving conversions isn't a perfect science, there are a few things hotels can do right away to improve their rate.Here are Weston's top six tips:Have a clear and obvious call to action.Delve into your data by evaluating the booking funnel. Determine when and where guests are dropping off and experiment with improvements.Make your offers clear and simple. Avoid complicated term and conditions.Offer relevant content. This means good imagery and good copy. Your site should accurately reflect your property.Avoid industry jargon. Consumers don't always understand acronyms, especially international guests.Make sure your rates are the same across all your distribution channels (or, ideally, cheaper on your own website)."Number six is especially important if you're paying for advertising or have metasearch representation," says Weston. "It's essential to have strong revenue management processes and tools in place to avoid losing conversion to competitors and OTAs."Max Starkov, president and CEO of HeBS Digital, says hotels should focus on developing a website conversion strategy to improve direct bookings and lower distribution costs."Any investment in website conversions will not only pay for itself, but will reward the hotel generously by improving the bottom line," he says in a piece he penned for Hotel Online. "Start by evaluating your current website conversion rates, the quality of your website technology and the overall design."Guevara concurs, saying hotels should focus on a mobile-first build with concise content and availability to best offers.
Article by Patrick Bosworth

The value of hotel-direct bookings is measured by more than numbers

Duetto 1 June 2018
When a controversial report finds "no measurable" benefits for hoteliers who shift their booking mix from online travel agencies to direct channels, you can be sure its arguments--especially a specious claim like direct-booking campaigns' main goal is to "reduce transparency for consumers"--aren't backed up by credible facts. That's because revenue and distribution strategies are about more than just numbers. Granted, they should result in maximum profit over the long run. But in addition to the data science involved in revenue strategy, customer relationships matter a great deal to a hotel's success. The consulting firm Infrata seemed to imply otherwise in a study of hotel distribution costs published in May, sponsored by the European Technology and Travel Services Association. In addition to questionable metrics, the report's most puzzling assertion is that hotels' efforts to drive more bookings directly decreases customer transparency.What the ETTSA Gets Wrong on the MeritsFirst of all, hoteliers should consider the source of this report before analyzing its claims. The ETTSA--speaking of transparency--is a trade group representing OTAs and global distribution system providers. And, to be fair, maybe you're similarly skeptical of my opinions in this piece since my company's aim is to help hoteliers achieve their most profitable mix of bookings by modernizing the e-commerce experience they can provide through more dynamic pricing. Yet I would never argue that direct bookings are the only way for hotels to distribute their inventory. OTAs have a sensible use case for most hotels looking to fill need periods or enter new markets. The mix of those intermediary-sourced bookings--along with room nights secured from brand.com, wholesalers, corporate negotiations or other sources--is different for every property. A distribution strategy must maximize a hotel's engagement with its guests. That's how a property sells the optimal number of rooms for the highest possible profit. Unlike with OTA bookings, a transaction on brand.com or within a loyalty program enables a hotel to responsibly gather as much data as possible about each customer and use it to simultaneously improve the guest's experience and the bottom line. The approach does not negate the usefulness of OTAs in times when hotels need to acquire new guests. However, good hoteliers prioritize customer retention above customer acquisition. When would it ever make sense to rely solely on intermediaries for distribution, forcing a hotel to reacquire guests over and over?How Direct Channels Empower Better HospitalityThe end-to-end guest experience is more hospitable when the hotel secures a reservation itself rather than through a middleman. With direct bookings, the hotel-customer relationship is deeper and begins sooner.Hotels already have preference and spending data if a repeat guest is booking directly. The property can personalize a package or upsell in the run-time path, rather than putting that responsibility on a front-desk agent at check-in.The hotel's staff can take care of guests even before they arrive. If you've ever tried to change a booking that you made with an OTA, you know it's more difficult when the hotel staff has only the minimal amount of data the OTA shares with properties. Of course, at the property during the stay is where the hotel's hospitality comes into play. When hotels own their customer data and execute on it, their staffs know how to greet customers as the repeat guests that they are and to have the guests' rooms ready according to known preferences. And if that customer is a new person to the property after booking via an OTA, it's the hotel's job to collect contact information, encourage sign-ups to the loyalty program and begin tracking all that person's spending.What the ETTSA Gets Wrong by the NumbersThe costs involved with retaining these skilled team members, empowering them with new technology and maintaining the physical assets, are necessary to provide the experience that generates true loyalty to a hotel.Other costs can be volatile for hoteliers, such as franchise and brand fees over which they have little control, or the interest rates on their growth capital or existing debt. Distribution costs are the logical place for hotels to make back a lot of their profit margin because strategic changes that are wholly within a property's control can make a major difference. That makes direct bookings a powerful lever to drive incremental profit--as opposed to an OTA commission, which is just a percentage of room revenue that rises in proportion to higher room rates or longer lengths of stay. It's also a matter of scale. Given the thousands of room nights booked online for a typical hotel in a year, improving the average cost of acquisition by even a percentage point with a more favorable mix of direct bookings translates into significant money in the bank. A flexible, dynamic pricing strategy, in which all the channels are priced independently according to demand, gives hotels the best of both worlds. The lowest, fenced rates are reserved for direct bookers in the loyalty club, while retail rates can still be set at a price on an OTA that yields the highest possible profit that still converts into a reservation. In the latter case, a property will still benefit from the so-called billboard effect. I would caution that the ETTSA's report overrates the importance of that effect, though. Even the original research from Cornell University's School of Hotel Administration, first published in 2009 and revisited in 2017, said the benefit of direct bookings first discovered on an OTA is a range from as little as 5 percent to as much as 35 percent. That's not very precise!Neither is the last figure in the report that I would dispute: the ETTSA's statement that distribution via OTAs is "100% risk-free," because commissions are only paid on bookings and are "entirely success-based." Hotels always risk forking over a bigger cut of profits that they could have kept with a better revenue strategy. The most important thing for hotels to measure when they close their books for the day is the money they take to the bank. They should exert as much control over those numbers as they can with a diverse distribution strategy.
Article by Marco Benvenuti

Why Facebook Will Help Hotels Beat The OTAs

Duetto 25 May 2018
Honestly, I thought the war between hotels and online travel agencies would've died down by now. Clearly the battle rages on.Brands continue to attempt to woo travelers and franchisees with direct-booking strategies. And OTAs are punching back, with a recent reportreiterating the strength of the Billboard Effect and claiming direct bookings are no less costly for hoteliers.At the same time, more "billboards" are cropping up. Hotels have at their disposal hundreds of shelves on which to place their product, including Airbnb. Higher up the funnel, companies like Google, Amazon and Facebook are starting to direct traffic differently.When it comes down to it, the distribution waters remain pretty murky.Bringing Clarity to Hotel BookingOne thing we're pretty adamant about here at Duetto is that neither hotels nor OTAs are providing the best booking experience.There are hundreds of websites listing the same hotel, all at different prices based on different room types and cancellation policies and packaged offers, and choosing the right one is a cumbersome process full of second-guessing. It's about as personal as the robot taking your luggage at check-in.Our hope is that one day booking a hotel will be as easy as calling an Uber, and our mission is to provide hotels with the open technology and analytics platform that would allow them to build out such an experience.To us, the goal should not simply be to build a 3-click booking experience, but to improve and innovate the entire hospitality ecosystem. It is our view that a customer's needs can be better anticipated from the dreaming stage through the booking path to the on-property experience and afterward.Starting with the dreaming phase, also known as traveler intent, a hotelier's goal should be to get travelers thinking about booking a stay at your hotel without visiting Expedia, Booking.com or even Google.Hotel Guests are on Social MediaOne untapped market I feel strongly about is social media, where a whole world of potential travelers and their friends are milling about.Specifically, Facebook's goal in travel is to dynamically recommend the right hotel to the right traveler at the right time, taking into account destination, availability, dates and pricing.The company recently launched a product called Trip Consideration, which is meant to reach people who have shown they want to travel, such as liking a company's Facebook page, but haven't decided on a destination."Selecting a destination often comes after someone shows travel intent," Christine Warner, head of travel for Facebook, told Skift. "After you show them a trip consideration ad, then a brand could potentially retarget travelers with a dynamic ad."in conjunction with Duetto, Facebook Dynamic Ads allow hotels to display real-time rates in your Facebook ads that ebb and flow as your supply and demand changes. This ensures Facebook users that click on the ad and are redirected to your site see the same rate or offer listed in the ad, rather than the common bait-and-switch frustration.From Facebook, travelers are sent to your website to complete the reservation, saving on OTA commission costs and giving you all the guest data that OTAs won't.And if you ask guests to sign up for your loyalty program to receive these special rates, you're using a fenced offer to stay within rate parity constraints.Giving Hotels the Tools to Fight BackHoteliers looking to take back control of their business won't be able to beat the OTAs at their own game. If done correctly, however, social media can be the great equalizer.A December 2017 survey of ad buyers by financial services firm Cowen and Company showed Facebook as the second-best platform for ROI on ad spend, behind only Google. Nearly half of respondents named the platform as offering the highest ROI. Facebook ranked second, named by 30% of those polled.Think of the audience on social media. Unlike an OTA that spends millions of marketing and advertising dollars to drive travelers to their site, these same travelers are already on Facebook, Instagram, Twitter, Snapchat. Reaching them with the right personal offers at the right time has never been easier.RELATED HOTEL REVENUE STRATEGY ARTICLESRevolutionizing The Hotel Customer Journey ... With A Little Help From Our FriendsThe Blueprint for Taking Business Back from OTAsHow Your Own Data Resets The Hotel-OTA Relationship On Better Terms
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How Should I Build And Organize My Revenue Team? - Duetto Video

Duetto 21 May 2018
Philip Niemann of Duetto wants his hotel revenue employees to have analytical backgrounds but also marketing savvy.
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Duetto, Mews Systems Announce Technology Partnership

Duetto 8 May 2018
San Francisco -- Duetto, hospitality's only Revenue Strategy Platform, and Mews Systems, provider of intuitive cloud-based property management systems (PMS) that is revolutionising hospitality tech, have today announced a technology integration that enables Mews customers to connect into Duetto's Open Pricing application, GameChanger.Mews Systems offers hotels, hostels and multi-property groups a range of solutions to help streamline operations and improve the guest experience, all courtesy of its unique open API platform.The seamless integration with Duetto will enable Mews customers to optimise on pricing, better manage inventory and segmentation, and be more effective with personalised offers.Key benefits of the integration include: High data quality. This speeds up the data validation process and gets the two solutions talking to each other much quicker and with much more accurate data.Fast setup and configuration. Both solutions are cloud-based and with multiple built-in self-service steps allowing setup to be completed very swiftly.Automated data feeds. Reservation data is delivered into the Duetto platform and, together with other data points, is used to calculate and deliver optimised pricing directly into the PMS."We love finding ways to make our hotels more revenue while also partnering with companies similarly obsessed with integrations and collaborations," said Mews Systems CEO Matthijs Welle. "Duetto is blazing new trails in revenue intelligence, and it's exciting to be deepening our partnership even further.""In Mews, we have found a PMS partner that shares our advocacy of an open, cloud-based approach to hotel technology," said Marco Benvenuti, Chief Marketing and Strategy Officer of Duetto. "The beauty of this integration is that it works on very straightforward connectivity, via the cloud. This makes it highly efficient. Like a Formula 1 car, the speed of data transference is incredible."Mews Systems offers a fully cloud-hosted PMS, and therefore shares a lot of its DNA with Duetto. The integration uses the latest, slimmed-down transaction types, via JSON. Through the two-way integration, Duetto can efficiently provide rate recommendations and restrictions to Mews customers through its GameChanger application.About Mews Systems Mews makes cloud-based property management software that helps hotels and hostels automate their operations so they can focus on their guests. Founded by ex-hoteliers who were frustrated by the lack of a suitable platform on the market, Mews has built technology with a modern and intuitive interface with user experience at its core. The open platform allows hoteliers to quickly plug in their favourite apps, tools and services and to manage their PMS from any device and at anytime. Come join the Mews revolution!
Article by Ed Watkins

A Glance Into The Future Of Revenue Management

Duetto 7 May 2018
According to Cornell University professor Bill Carroll, a lot of hospitality students who focus on careers in hotel real estate are missing great opportunities in the field of revenue management."A lot of students want to go into real estate or own hotel property, but in many cases you can make more money by running an integrated, effective revenue management program than you can as an owner," Carroll said. He is a retired clinical professor from the S.C. Johnson School of Hotel Administration at Cornell and one of the pioneers in the field of revenue management. "It's an area that's under-resourced and under-appreciated but has significant impact. It's not just operations research on steroids."While Carroll values the role of revenue management in the hotel industry, he believes there is room for the discipline to grow and expand its focus while working to improve profitability for hotels.We caught up with Carroll recently to discuss the future of hotel revenue management and distribution:Q: While revenue management has come a long way, has it fallen behind in sophistication compared to OTAs and other intermediaries?Carroll: The tenets of revenue management haven't changed. You're still performing the same thing -- which is optimizing the availability of rooms inventory -- and that hasn't changed. What the OTAs optimize is conversions, while revenue management cares about optimizing revenue for the near term.If revenue management were brought to bear to take the next step -- which is probabilistic estimates of where am I going to get bookings, not only currently but in the future -- then maybe you should focus on conversions, as well as near-term revenue.Number two, revenue management looks at the OTA as if it is a distribution channel. They're quasi search engines. If you revenue manage the OTAs as a distribution channel you make enormous errors because you discount or don't recognize both the current and future advertising and promotional value of those sites.Here are the headlines: Revenue management is a significant operations research tool, but what's missing is that we forget that the distribution channel is more than just that; it's an advertising channel, and the OTAs are as much search engines as is Google.Q: What's your take on Amazon and Google getting into the distribution business?Carroll: If you were them, wouldn't you go after the sharing economy and the Airbnbs? It might be easier, and you can serve as a more effective distribution device, and it certainly isn't as complicated. The risks of moving into the market at the sharing end -- the individual owners of properties, vacation rentals, etc. -- would be logical place to start. You don't have corporate business, sophisticated services, F&B, groups, etc.Q: There's been a lot of industry buzz over AI, Big Data, blockchain. Which will have most effect on the hotel business, especially in regard to distribution?Carroll: The opportunity is for OTAs to use blockchain technology, which allows them the opportunity to hide what they need to hide and view what needs to be seen by groups and individuals. The core of blockchain technology is the ability to decipher and sift out and manage disparate databases and compile them together by having codes that are secure and sharable.Artificial intelligence technology allows the OTAs in particular to have much richer information on price response, availability, impact of airline traffic and information on consumer choice. They have the ability to do a much better job than any chain or any individual hotel in being able to provide information. I see them executing that opportunity because in effect they make money for doing that.Q: Do you believe Airbnb is more of a threat to the hotel industry or a potential asset as a distribution platform for independents and boutiques?Carroll: It could be an opportunity for hotels, particularly the major chains. Airbnb inventory could become satellite inventory for hotel properties. If they're within walking distance to the property, they can be an extension of availability of rooms and create the ability to brand it. The chains can become curators of Airbnb-quality places to stay.The flip side is it is a chance for hotels to protect themselves from the Amazons, the Googles and OTAs who are going after inventory that is not chain-related.Q: Brand companies have been trying to drive direct bookings. What will be the ultimate effectiveness of those programs?Carroll: The jury is still out. You want to be successful with loyal guests, but the problem is thinking you can discount and offer value-added benefits and that will drive business to book direct. Two things against that: How many loyalty programs do you belong to? You're either going to compete on price or on value adds. I call it being tentatively loyal.Revenue management needs to go to understanding conversions better. It's a combination of two things: a more discrete definition of who the customer is and second of all, where the customer is connecting to the enterprise. I might be a loyal guest and you might know who I am, but I might enter into an OTA metasearch for my favorite brands and find out who has the best rate and where.If you go that route, it's not just giving the right rate to the right person at the right time. It's not just who the customer is; it's where they're looking and where they are booking.Q: How do you value the relationship between the human element and technology when it comes to the revenue management function?Carroll: There is a unique problem by not allowing human interaction. What's missing is the strategic role of price in a marketplace. Understanding the impact of making a pricing decision that could have a strategic impact on pricing is problematic. That's why you have to have a human interact on top of that pricing element.Second is the role of price for any individual consumer and ultimately it's impact on conversion at future periods of time. Screw me once, I'll never go back again. I'll never forget. It's really easy to have an operational technology tool that cranks that number out and push the red button and it works. Wrong. Consumers are human beings.Q: Are educational institutions preparing students adequately in the areas of revenue strategy, distribution, etc.?Carroll: I'm concerned there is not sufficient focus on distribution channels, courses in distribution and its impact. And I'm also concerned that revenue management is taught in many places as an operations management tool and less a strategic tool.What's missing is that students don't come away from a course understanding the dynamic nature of markets. I can teach you all the tenets of revenue management, but until you get into the game and see how it works, I don't think we're doing a good service to our students.
Article by Mark Brandau

Revenue Strategy Report: How Blockchain Could Disrupt Hotel Distribution And Loyalty

Duetto 4 May 2018
Hype surrounding blockchain technology continues to climb, despite the volatility in related cryptocurrencies like Bitcoin seen earlier this year. While it's still too early to know how these distributed-ledger technologies might change the hospitality industry, experts are starting to share details of what could be effective use cases in distribution and hotel loyalty.The interest in blockchain that seemed to burst on to the scene last year has continued in 2018. LockChain launched in January as perhaps the first blockchain-based marketplace for hotels and private accommodations. Singapore Airlines, TUI Group, citizenM Hotels and JetBlue are all experimenting with blockchain-based platforms.So far, some high-level benefits of such platforms have emerged as near- to medium-term goals in hospitality, including more efficient handling of payments, traveler verification and greater interoperability of loyalty programs. For example, blockchain could be used to authenticate "known travelers" for travel screening and security, as Canada and the Netherlands are currently testing.Hype aside, are #hotels closer to finding significant uses for #blockchain technology in distribution and #loyalty?CLICK TO TWEETIs Blockchain Really Worth the Hype as an OTA Killer?While hardly anybody can say for sure what concrete benefits the travel industry can expect from blockchain technology, Skift recently made a convincing argument that its spinoff effects could nonetheless produce positive unintended consequences.Many people are looking to distributed-ledger technology as a possible alternative to online travel agencies. If an immutable, decentralized record of hotel availability, rates and inventory could replace the OTAs -- with their high commissions -- as gatekeepers, hotels could finally exert some downward pressure on acquisition costs, the thinking goes.Perhaps other annoyances of hotel distribution could be mitigated, as some speculate. Hotels and casinos would like to cut down on huge integration fees and not have to deal with the minimum volumes required to distribute on the big OTAs. If unalterable blocks in the blockchain become the norm in distribution, could that prevent wholesalers from slashing prices and causing rate parity headaches for hotels?Let's be careful not to get ahead of ourselves. Douglas Quinby of Phocuswright threw cold water on blockchain's hype, arguing that the technology won't completely kill OTAs' hold on hotel distribution.Hotels are looking for an alternative to OTAs' vexing commissions, but consumers don't really care about that, he wrote. What the OTAs do well is solve the customer's (not the hotel's) main challenge in travel: finding the best price for a room efficiently, from among hundreds or thousands of choices with an easy-to-use interface.Commissions could be lower, but Quinby wrote correctly that these costs to hotels "are not the result of inefficient architecture." OTAs, he continued, "spend billions to acquire customers (marketing and advertising) and make sure they convert (that means investing in the technology to build easy-to-use websites with plenty of relevant options and pricing)."That's the big caveat to consider for hotels learning about and experimenting with blockchain. Hotel distribution is still about advertising. Like it or not, the intermediaries are good at allocating your hotel marketing budget to fill need periods and reach new customers.As always, the imperative to hotels and casinos is to entice guests who book on an OTA to come back via direct channels next time.Another hurdle to wide or rapid adoption of blockchain among travelers could be that many consumers aren't ready to adopt cryptocurrencies like Bitcoin en masse. How many of your customers were glad they didn't jump in to Bitcoin late in 2017 when the cryptocurrency crashed to start this year?Also, it wouldn't surprise me if a backlash against big tech companies cools consumers' enthusiasm for blockchain or crypto for the time being.How Blockchain Could Improve Hotel LoyaltyAn in-depth look from Phocuswire at blockchain's potential to improve hotel loyalty programs revealed several interesting use cases:Data sharing on the blockchain system could give hotels a much more complete profile of their guests. Hotels could use all travel data gleaned from customers' transactions made with their entire cryptocurrency "wallets," which might house several different loyalty programs and many flight or rental car purchases.Being able to value guests based on all their purchasing behaviors and their future propensity to spend is priceless data for formulating customized rates and providing a personalized booking experience.Users could feasibly accrue their rewards immediately, rather than wait a certain period of time after their stays for their points to show up in their balance.That immediacy could also allow for better cross-promotions with other vendor partners. As soon as a hotel stay occurs or a flight is taken, credit for that action from each loyalty program would go to the same decentralized ledger. This is a "smart contract" feature typical of blockchain transactions.Normally, somebody from both the hotel and the airline would have to manually reconcile the activities in a back-office database -- which often takes days or weeks to be reflected on both accounts.With a click-through agreement verified on the blockchain, more affiliate partners could be on-boarded into a hotel or casino loyalty program much faster.Thom Kozik, former VP of loyalty for Marriott International and now the chief commercial officer for Loyyal, a blockchain-based loyalty platform, made a salient point about this in the Phocuswire article. He noted that Emirates Airlines used Loyyal to add a small startup ride-sharing service, Careem, to the airline's loyalty network."That ride-sharing service may be of incredible importance to several hundred thousand members of mine in the Middle East," Kozik told Phocuswire. "But for me, with 100 million members globally, [in the old system] it's not worth the effort for my IT department to do the integration and distract them from the other work."A blockchain-enabled integration is the "much faster route to put on more lifestyle-relevant redemption and earned partnerships into the program that are more relevant to even small microsegments of my customer base," he said. "My members then are becoming more loyal to my brand and my offering, because it feels to them like I'm paying more attention to them and their needs."RELATED BLOCKCHAIN ARTICLESTravel Industry Eyes Blockchain Potential for Fees, Delays, Lost Bags (Reuters)Tech Thinks It Has a Fix for the Problems It Created: Blockchain (New York Times)The Crypto Coworking Spaces Have Arrived (The Ringer)Why Everyone Should Care About Blockchain -- Even if You Don't Understand It (Quartz)
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Frasers Hospitality Partners with Duetto to Bring Revenue Strategy to Serviced Residences

Duetto 25 April 2018
Singapore -- Frasers Hospitality, which operates nearly 150 serviced-residence and luxury boutique hotels across Asia, Australia, Europe and the Middle East, has partnered with Duetto to adopt its Revenue Strategy approach and cloud-based technology.Frasers is implementing Duetto's Open Pricing application, GameChanger, across its global portfolio, and the two companies are working together to innovate new features and strategies for room rates in the extended-stay segment of hospitality."Serviced residences are one of the most exciting -- yet underserved -- verticals in the hotel industry today, and Frasers is leading the way in developing not only this segment, but also new strategies for it," said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto, hospitality's only Revenue Strategy Platform. "The brand is a natural fit as a design partner for further extended-stay capabilities within our flagship GameChanger app. We're looking forward to continuing this partnership for a long time."Frasers' diverse portfolio includes three serviced-residence offerings, two lifestyle hotel brands and two upscale-boutique concepts. The company was drawn to GameChanger for its ability to yield rates and manage digital distribution for traditional short stays and contracted extended stays, for many types of customer segments, said Joanne Ang, Senior Vice President and Head of Global Marketing and Sales for Frasers Hospitality."Having expanded from two properties to more than 150 properties over 80 cities, we now not only have a global footprint but also serve segments as diverse as luxury serviced residences and boutique lifestyle hotels," Ang said. "This requires us to have a Revenue Strategy solution that is capable of handling increasing complexity as we continue to scale."Our enhanced capabilities will help us in pricing inventory, forecasting demand and improving distribution," she continued. "This will enable us to make data-driven decisions to ensure we are achieving the best mix of business."Across all its brands, Frasers has approximately 23,600 rooms in more than 80 cities worldwide.About Frasers HospitalityFrasers Hospitality, a member of Frasers Property Group, celebrates 20 years of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across North Asia, Southeast Asia, Australia, Europe and the Middle East.Growing from two properties in Singapore to more than 150 properties in over 80 cities, Frasers Hospitality is now one of the world's largest and fastest-growing providers of serviced residences. Conceived with the lifestyle preferences of today's discerning business and leisure travellers in mind, the global hospitality operator has three Gold-Standard serviced residences offerings - Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel du Vin.With a remarkable list of accolades and awards as recognition of its success, Frasers Hospitality remains committed to anticipating and exceeding the evolving needs of executive travellers with continuous innovation and intuitive service, creating a second home for guests where staff feel like family and residents feel like community.Frasers Hospitality marks its 20th anniversary this year with a host of activities across properties and online platforms to thank guests, employees and partners for their loyal support. Join the celebrations at www.frasershospitality20.com.
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Amara Hotels & Resorts Selects Duetto as Revenue Strategy Partner

Duetto 5 April 2018
Singapore -- Amara Hotels & Resorts has partnered with Duetto, hospitality's only Revenue Strategy Platform, to implement two of the company's cloud applications for greater collaboration and more data-driven pricing and distribution decisions across Amara's hotel group.The Singapore-based company will adopt Duetto's Open Pricing application, GameChanger, and its solution for intelligent reporting, ScoreBoard, exclusively across its four hotel and resort properties."Having a centralized, fully integrated Revenue Strategy Platform was important to our organization, so we found not only Duetto's apps compelling, but also its approach to Revenue Strategy that emphasizes collaboration and sharing data among hotel departments," said Dawn Teo, Senior Vice President for Amara Hotels & Resorts. "The technology enables the strategy, and vice versa. We look forward to implementing both apps in the next few years."Amara sought cloud-based solutions like Duetto's to ensure its hotel technology stack could scale with the company as it embarked upon growth plans, she said."We're pleased to partner with Amara Hotels & Resorts, a company that understands the shifts in corporate culture and hotel technology necessary to craft a next-generation hotel Revenue Strategy," said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto. "We look forward to helping this forward-thinking company grow its top and bottom lines as it further bolsters its reputation for hospitality in key markets across Asia."Amara manages four high-end properties, including its flagship city-center hotel Amara Singapore, the Amara Sanctuary Resort on Sentosa Island, Amara Bangkok and Amara Signature Shanghai.About Amara Hotels & ResortsAmara Hotels & Resorts made its debut in hotel investment and management with the development of Amara Singapore in 1986. It broadened its presence in the market with the development of Amara Sanctuary Resort, Sentosa, a boutique resort consisting of 140 beautifully designed guest rooms, courtyard and verandah suites, and villas, all of which opened in 2007. The company also has city-center presence in other major Asian markets, including the 250-room hotel Amara Bangkok and Amara Signature Shanghai, a 343-room hotel, retail center and office building.
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Duetto and Protel Announce Technology Partnership

Duetto 6 March 2018
San Francisco -- Duetto, hospitality's only Revenue Strategy Platform, and protel hotelsoftware GmbH, provider of on-site and cloud-based advanced property management systems (PMS), have today announced a technology integration to enable the whole of the protel customer base to connect into Duetto's platform of revenue solutions using a standardized and highly efficient enterprise bus solution, protel I/O.protel offers technology and service solutions for the hospitality industry. Its PMS offering includes a fully cloud-based solution, an installed on-site solution, and scalable hybrid solutions tailored to the specific needs of the client, from small independents to multinational hotel chains.The seamless integration will help protel customers increase profitability and improve guest loyalty, delivering personalised pricing recommendations and real time reporting.Key benefits of the integration include: Real-time data: Interface allows Duetto to receive every reservation block and inventory change at a property level in real time.Quick deployment process: Existing protel customers can receive access to Duetto, pushing rates, restrictions and over bookings within seven days.High-quality data: The quality of data is of such a high standard that quality validation is a 24-hour process."In Duetto, we have found a technology partner that is fully in-sync with what we are working to achieve here at protel. The in-depth nature of the analysis, testing and certification efforts of Duetto are delivering a truly world-class product. This collaboration will empower us to further drive innovation in hotel solutions," said Jeremy Armes, VP Marketing, protel."Throughout the integration design stages protel were always very open minded to cutting edge revenue practice and they quickly adapted their system to meet the requirements of Open Pricing. This is a PMS that is really going places and is moving at the same pace as Duetto. This partnership will help us accelerate our global mission of helping hoteliers drive more direct and profitable business," said Marco Benvenuti, Chief Marketing and Strategy Officer, Duetto.The integration via protel I/O allows Duetto to connect to disparate PMS offering different functionality through a standardised interface. So whether a client is using the protel air web-based PMS or their on premise solution, they can take advantage of Duetto's entire Revenue Strategy Platform, including its Open Pricing application, GameChanger, intelligent reporting from ScoreBoard, and contracted-business optimisation through BlockBuster.ABOUT PROTELprotel offers technology and service solutions for the hospitality industry. It's hospitality platform, protel.I/O provides a collaborative, vendor-neutral framework as home and marketplace for the future of hospitality technology. Its PMS offering includes an entirely cloud-based solution, an installed on-site solution, and scalable hybrid solutions tailored to the specific needs of the client, from small independents to multinational hotel chains.Founded in 1994, protel hotelsoftware GmbH operates under the leadership of managing partners Ingo Dignas and Manfred Osthues. With headquarters located in Dortmund, Germany, branch offices in Berlin, Vienna, Austria, and Atlanta, USA, plus a dense network of partner companies working in close cooperation, protel enjoys a worldwide presence. In over 93 countries, 14,000 hotels and hotel management schools attest to protel's high-level expertise and reliability, a third of them using protel cloud solutions.Further information: www.protel.net.
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Duetto Closes $80 Million Series D Financing Round Led By Warburg Pincus

Duetto 15 February 2018
Duetto was founded in 2012 by CEO Patrick Bosworth, Chief Marketing and Strategy Officer Marco Benvenuti and Chief Technology Officer Craig Weissman, the former CTO at Salesforce.com. The company's flagship software-as-a-service (SaaS) application, GameChanger, brought machine learning, new consumer-centric data and the breakthrough innovation of Open Pricing to the industry, enabling hotel companies to independently price all distribution channels, customer segments, room types and stay dates in real time. Duetto, headquartered in San Francisco and with offices in Las Vegas, Cleveland, London and Singapore, has quickly grown to serve more than 2,500 hotels and casinos in more than 60 countries. Those customers have consistently outperformed the market, beating their competition's rate of revenue growth by more than 6.5% since the launch of the company."As the pace of change has accelerated and the threats of digital disruption have grown, so have our efforts to help this industry we are so passionate about. We are pleased to have the support of Warburg Pincus, whose extensive experience in building SaaS businesses of scale will help drive our growth and provide solutions to more hoteliers worldwide," said Patrick Bosworth, co-founder and CEO of Duetto. "For more than a decade, hotel companies have been looking for ways to compete more effectively with online travel agencies and drive more direct business. By unifying data across the tech stack, our platform has become the single source capable of delivering true personalization to consumers. Hoteliers now have the ability to increase conversion and drive more direct engagement with consumers by personalizing pricing and merchandising at the point of booking.""Duetto has established itself as the market leader in the hotel revenue management space, providing its customers with next-generation solutions to optimize demand, maximize rates and minimize costs," said Ashutosh Somani, Managing Director, Warburg Pincus. "With its strong domain experience and deep cloud SaaS technology leadership, Duetto is uniquely positioned to bring new capabilities to the hospitality industry. We look forward to supporting Patrick and the Duetto leadership team in their next chapter of growth."Duetto's Revenue Strategy Platform brings together all core technologies and data to make them accessible through multitenant cloud architecture using AWS and MongoDB, enabling future innovations and new applications. The company's intelligent reporting application ScoreBoard forecasts and analyzes performance, delivering key insights to stakeholders across the organization. BlockBuster brings Open Pricing to contracted group business and enhances collaboration between the sales and revenue management teams. PlayMaker, the industry's first application to personalize the booking experience in real time, customizes merchandising content and offers for known and unknown guests."We want to modernize ecommerce in the hotel industry with our Revenue Strategy Platform at the center of the new hotel tech stack," said Marco Benvenuti, Chief Marketing and Strategy Officer of Duetto. "Our cloud platform is open and agnostic and we look forward to partnering with other technology companies to unlock new ways of driving efficiencies and more revenue for the hotelier. With our agile development process, we will continually improve our core applications while looking to develop new products when there is a crucial industry need not being served."ABOUT WARBURG PINCUSWarburg Pincus LLC is a leading global private equity firm focused on growth investing. The firm has more than $44 billion in private equity assets under management. The firm's active portfolio of more than 150 companies is highly diversified by stage, sector and geography. Warburg Pincus is an experienced partner to management teams seeking to build durable companies with sustainable value. Founded in 1966, Warburg Pincus has raised 17 private equity funds which have invested more than $60 billion in over 800 companies in more than 40 countries. The firm is headquartered in New York with offices in Amsterdam, Beijing, Hong Kong, Houston, London, Luxembourg, Mumbai, Mauritius, San Francisco, Sao Paulo, Shanghai and Singapore. For more information please visit www.warburgpincus.com.
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Hospitality Innovators to Converge at Sixth Annual RSS This July

Duetto 23 January 2018
Washington, D.C. -- Hoteliers and industry thought leaders will come together July 10 to identify the major trends transforming hospitality and share best practices for facing them at the annual RSS in Washington, D.C. The sixth RSS will be held at The Newseum on Pennsylvania Avenue, just a few blocks from The White House."The Newseum is a perfect venue for RSS in its sixth year, because it seems like it's a new story in this industry every day," said Patrick Bosworth, Co-Founder and CEO of Duetto, hospitality's only Revenue Strategy Platform. "We're seeing change accelerate in hospitality constantly, which is prompting new strategies not only from hoteliers but also from online travel agencies and other intermediaries. In order to innovate better solutions for this industry, it's crucial to create a forum where our loyal RSS audience can discuss their challenges and ideas."Kalibri Labs and Silver Hospitality Group co-host RSS with Duetto. The conference combines educational sessions, networking and the presentation of new research to forward-thinking hotel brand executives, ownership groups and management companies, and asset managers."RSS is one of the few industry meetings where senior leadership from ownership, brands and management companies, with very diverse portfolios, can come together to share the goals of learning the latest and best ways to measure their performance and, ultimately, drive greater profitability for their companies," said Cindy Estis Green, Co-Founder and CEO of Kalibri Labs. "Every year, consumer preferences evolve in unpredictable ways, as does the landscape for distribution and hotel technology. Rising costs are about the only thing predictable about this industry. Confronting that complexity starts here, with this group of presenters and hospitality thought leaders."As in years past, more than 300 hotel innovators and leaders are projected to participate in RSS."There's no event quite like RSS, focused primarily on the kind of next-generation technology and innovation for the hospitality industry," said Stacy Silver, President of Silver Hospitality Group. "A gathering like this is designed to bring together thought leaders searching for innovation to face the industry's biggest challenges, and we're excited to see the ideas for today and for the future that will arise from RSS."Registration for RSS 2018 is now open. Early registration runs through May 15 and is $595 for hoteliers and $995 for other attendees. More about RSS, including conference details and sponsorship information, is available at www.revenuestrategysummit.com.Take part in the conversation and follow the highlights during the event on Twitter and Facebook.About the Revenue Strategy Summit (RSS)RSS is a one-day conference hosted by Duetto, Kalibri Labs and Silver Hospitality Group, bringing together thought leaders and practitioners to examine forces reshaping the hospitality industry. This innovative conference taps into industry leaders who help elevate the perspective of Revenue Strategy while addressing revenue data, marketing and technology.About Kalibri LabsKalibri Labs created a next-generation benchmarking platform that helps hotels improve profit contribution by evaluating and predicting revenue performance net of acquisition costs. The Hummingbird PXM cloud-based platform taps the company's robust industrywide database with history from 2011 of more than 30,000 hotel stays and acquisition costs to enable a hotel to benchmark and manage its channels, rate categories and travel agency accounts to achieve the highest net revenue. The same database is leveraged by the real estate community to quantify the upside of markets and hotels in transactions and development efforts to support underwriting, lending and site selection activities.Kalibri's benchmarking apps and unique algorithms enable owners and operators to determine a hotel's optimal business mix and manage resources to achieve it. In combination with key external data streams such as Airbnb supply and demand, consumer review scores and loyalty contribution, Kalibri Labs characterizes the nature of demand in major markets to recommend realistic targets for a hotel to strive for its best performance.The Kalibri team is a seasoned group of executives with deep industry experience and a passion to sustain the industry's financial health in a highly challenging and dynamic digital marketplace.About Silver Hospitality GroupSilver Hospitality Group (SHG) specializes in building revenues and profitability for hospitality companies through targeted industry relations outreach, creative marketing solutions and specialty events. The firm and its network provide unparalleled experience and relationships in all facets of hospitality.
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Wharf Hotels and Duetto Announce Revenue Strategy Partnership

Duetto 21 December 2017
Hong Kong -- Wharf Hotels, a leading hotel management company based in Hong Kong comprised of 16 properties operating as Niccolo Hotels and Marco Polo Hotels, has partnered with Duetto, hospitality's only Revenue Strategy Platform, expanding its presence in Asia-Pacific.Wharf Hotels will implement Duetto's Open Pricing application, GameChanger, at several of its owned and managed hotels in Hong Kong, China and the Philippines."As a high-growth company that recognizes the importance of innovation in Revenue Strategy and hotel technology, Wharf Hotels is the ideal sort of industry leader we look to work with," said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto. "We share Wharf Hotels' ambitions to grow and expand their footprint, and we are confident this will be a fruitful partnership for many years to come."The strategic partnership enables Wharf Hotels to adopt Open Pricing, the core philosophy supporting GameChanger that enables hotels to yield rates independently across all channels, segments and room types in real time."At Wharf Hotels, we are aiming to deliver even more profitable returns to our stakeholders, so a forward-thinking technology partner capable of supporting our expansion efficiently is important," said Philip Schaetz, Vice President of Sales and Marketing for Wharf Hotels. "Duetto's application appealed to the group not only for its use of dynamic sources of data, but also for its cloud architecture that could integrate across all of the Niccolo and Marco Polo Hotels' existing technology stack."He added: "In Duetto, we have found a scalable technology solution able to leverage our development plans in our key markets. We look forward to collaborating to implement a more innovative Revenue Strategy across the company."About Wharf HotelsThe Spirit of DiscoveryEmanating the spirit of discovery, Wharf Hotels, a wholly owned subsidiary of The Wharf (Holdings) Ltd, is based in Hong Kong and currently operates 15 owned or managed hotels under Niccolo or Marco Polo Hotels in Hong Kong, China and the Philippines. Niccolo Hotels was added to the group's portfolio in 2015 as the new luxury collection, positioning the brand as contemporary urban chic at its first hotel in Chengdu. Three new Niccolo hotels are currently under development in Hong Kong and China. Marco Polo's premium hotels in established locations maintain their long-standing ethos to explore, discover and experience a destination, creating unique guest experiences and drawing on the key philosophies of its namesake, Marco Polo: an adventurer, a traveler, an entrepreneur and a connoisseur of culture -- just as Marco Polo's modern travelers are today.Further details on Wharf Hotels are available at wharfhotels.com.
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Palladium Hotel Group Implements Duetto to Drive Revenue Strategy in Spain

Duetto 19 December 2017
Ibiza, Spain -- Duetto, hospitality's only Revenue Strategy Platform, has partnered with Palladium Hotel Group in Ibiza, Spain, and implemented its GameChanger application to eight Palladium properties on the island, including its Hard Rock Hotel Ibiza and Ushuaia Ibiza Beach Hotel, as well as the Hard Rock Hotel Tenerife in the Canary Islands. Palladium properties are now also using Duetto's BlockBuster application for optimizing contracted and group business.The Spain-based hotel company has been operating for more than 50 years and now boasts a portfolio that spans Europe, Brazil and the Caribbean. The company manages 50 hotels worldwide under four brands: Palladium Hotels & Resorts, Fiesta Hotels & Resorts, Ushuaia Unexpected Hotels and Ayre Hotels. The Palladium Hotel Group also operates the Hard Rock Hotels brand under license in Spain."There is a real synergy between Duetto and Palladium Hotel Group. We both have a young and dynamic team looking to innovate hotel Revenue Strategy," said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto. "Palladium has an exciting portfolio of brands, and we look forward to working with them to yield their inventory effectively and drive group business."Palladium has introduced Duetto's flagship Open Pricing application, GameChanger, to eight properties in its portfolio, including its Hard Rock hotels collection and its contemporary designer Ushuaia brand. The agreement covers 2,871 hotel rooms, with an additional 1,000 rooms being added in the Caribbean in early 2018.Ushuaia is a complex resort brand with 20 different room types. Being able to yield on each and every room type was a big draw for Palladium in selecting Duetto as its Revenue Strategy solutions provider, according to Sergio Zertuche, Vice President, Sales and Marketing, Palladium Hotels Group."In addition to being able to yield on individual room types, the ability to access and analyse web shopping data and air traffic data will provide us with better insight into future demand patterns," said Zertuche. "With Duetto we saw the opportunity to automate a lot of our processes and current strategies through the use of technology. As we move forward with expansion plans, having Duetto as part of our tech stack gives us a competitive edge when negotiating management contracts and shows that we are a forward-thinking company dedicated to maximising on owner profits."Many of Palladium's hotels are popular with leisure groups, and Duetto's BlockBuster application will also bring another level to the company's sales and revenue management operations in this area."Collaborating closely with Duetto's Product team has allowed us to ensure BlockBuster captures our vision for Revenue Strategy and meets the needs of complex resort properties," added Diego Fernandez, Corporate Director of Revenue.BlockBuster is a new solution built to foster collaboration between properties' sales and revenue management departments to yield non-transient business more dynamically.About Palladium Hotel GroupBased on Ibiza in the Balearic Islands, Palladium Hotel Group is a multinational corporation established more than 50 years ago with the aim of promoting the island in Spain and across Europe. Over the years it has cemented a position as one of the best-known Spanish companies worldwide.Palladium Hotel Group is a prestigious company, which has gone to great lengths to segment its hotels and to launch new brands for each line, pursuing a consistent expansion policy and fulfilling stringent quality standards.At present the group has establishments in a plethora of destinations around the globe including Ibiza, Menorca, Barcelona, Madrid, Valencia, Oviedo, Tenerife, Cordoba and Seville in Spain, Sicily in Italy and the Mayan and Nayarit Rivieras in Mexico, Punta Cana and Playa Bavaro in Santo Domingo, Jamaica and Brazil.For more information, visit https://www.palladiumhotelgroup.com/en/.
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GuestCentric and Duetto Partner to Bring Personalization to Hotel Bookings

Duetto 14 December 2017
New York -- Duetto, hospitality's only Revenue Strategy Platform, and GuestCentric have partnered to bring a new level of personalization to the hotel and casino industries that will increase conversion and direct bookings. The companies' strategic partnership will enable hotel companies using Duetto's recently launched personalization application, PlayMaker, and GuestCentric's global booking engine the breakthrough ability to customize merchandising content and pricing in real time based on consumers' previous booking history and shopping behavior.GuestCentric, an award-winning, cloud-based platform that lets hotels manage their website design, online bookings, social media and channel management, is the first booking solution to integrate with Duetto's newest cloud application.With PlayMaker, properties connect browsing behavior, demographic information, past stay history and third-party data to make instant, intuitive decisions that serve up the most enticing room types, packages and other offers. Duetto's Revenue Strategy Platform delivers those "plays" to GuestCentric's booking engine, allowing the hotel to offer personalized experiences that increase conversion. With visibly faster response time and relevant offers, guests will be able to book without frustration -- ending their buying journey with a confirmed reservation."GuestCentric and Duetto share a vision for the future of hospitality, and we're excited that our collaboration will finally make possible the true personalization our customers have sought," said Marco Benvenuti, Duetto Co-Founder and Chief Marketing and Strategy Officer for San Francisco-based Duetto. "Hotels and casinos will be able to increase their booking conversion and revenue by customizing the prices, merchandising and content that potential guests -- including and especially the most profitable customers in their loyalty programs -- see on properties' direct channels."Pedro Colaco, CEO of GuestCentric, added: "Enabling our customers to adopt PlayMaker will give hoteliers a solution that no other booking platform currently offers. Our partners want to convert as many online shoppers into confirmed reservations as possible, and the ability to leverage dynamic customer data, past purchases and preferences, in real time thanks to this integration, goes further than anything to achieve that goal."Las Vegas-based Affinity Gaming, which operates 11 casino-hotels in four states, is the first joint customer of Duetto and GuestCentric to deploy PlayMaker. Chief Marketing Officer Vincent Lentini said the application's key functionalities, such as customizing the room types that appear in the sort order when consumers are searching dates on the properties' websites, would support Affinity's evolving revenue strategies."We have more data on our guests than ever, and even though we know which room types or loyalty rates appeal to whom, it's not easy to manually provide that level of personalization during the booking process or test which offerings convert better than others," Lentini said. "Now that our digital-marketing and Revenue Strategy partners collectively support a solution like PlayMaker, we're looking forward to getting the most out of our direct channels far more efficiently."PlayMaker joins Duetto's flagship Open Pricing app, GameChanger, in the company's lineup of solutions, along with its ScoreBoard and BlockBuster products. About GuestCentricGuestCentric is a leading provider of cloud-based digital-marketing software that helps extraordinary hoteliers promote their brand, drive direct bookings and connect with customers on all digital platforms. The GuestCentric all-in-one platform provides hotels with a unified solution for managing guests' online journey: award-winning custom-built responsive websites; a user-friendly integrated booking engine; social media marketing and publishing tools; and a GDS and channel manager to offer rooms on Booking.com, Expedia, TripAdvisor, Google and hundreds of other channels.GuestCentric operates from the U.S., U.K., Spain and Portugal and is a proud partner of hotels from collections such as Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.GuestCentric is featured on Skift Travel Tech 250, a list of the top 250 travel tech companies shaping the modern-day travel experience.For more information, please visit www.guestcentric.com.
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Duetto's New BlockBuster Application Helps Hotels and Casinos Book More Profitable Group Business

Duetto 6 November 2017
San Francisco -- Duetto, the hospitality industry's only Revenue Strategy Platform, has introduced BlockBuster, a cloud-based application that enhances collaboration between sales and revenue management, allowing both teams to break out of their silos and close more contracted business at higher average daily rates.Combined with the company's flagship Open Pricing application, GameChanger, its intelligent-reporting app, ScoreBoard, and PlayMaker, its personalization app, the new product extends Duetto's breakthrough philosophy of Open Pricing to non-transient bookings and further bolsters the company's founding vision for a more holistic Revenue Strategy."The development of BlockBuster is another milestone in Duetto's mission to spread Open Pricing and data-driven Revenue Strategy throughout the lodging and gaming industries, this time to group and contracted business, which will benefit significantly from more dynamic pricing," said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto. "The collaboration at the heart of BlockBuster's capabilities has been a feature of our pricing and distribution strategies from Day One. That will continue as we keep updating our applications and building even more solutions for hospitality's only Revenue Strategy Platform."BlockBuster allows hotels and casinos to use a more dynamic pricing structure for group business that reflects demand for all consumer segments and optimizes prices by room type, rather than managing rates through inflexible room blocks."Hotels and casinos leave way too much money on the table by relying on static contracted rates or blocks, and BlockBuster addresses this problem with better data and real-time collaboration that's only possible with cloud-based solutions," added Marco Benvenuti, Duetto Co-Founder and Chief Marketing and Strategy Officer. "Fixing the communication gap between the sales and revenue departments is crucial not only for driving more profitability through group business, but also for adopting a Revenue Strategy culture that Duetto has championed from the start."
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citizenM Chooses Duetto as its Revenue Strategy Partner

Duetto 2 November 2017
Amsterdam -- Duetto, hospitality's only Revenue Strategy Platform, announced today that it is implementing its GameChanger and ScoreBoard cloud applications for citizenM, bringing new insights on pricing and demand to a dozen citizenM properties in Europe and North America. citizenM becomes the first company to take advantage of the new integration between Duetto's Revenue Strategy Platform and Amadeus' Cloud Property Management."citizenM Hotels is one of the world's most innovative hospitality brands, and Duetto is aligned with this company not only in its embrace of a new approach to Revenue Strategy, but also in sharing plans for growth throughout the world," said Marco Benvenuti, Co-Founder and Chief Marketing and Strategy Officer of San Francisco-based Duetto. "True cloud technology provides hoteliers the ability to deploy new features quickly, reduce IT costs and scale for the future. We are thrilled to work with a forward-thinking company like citizenM and to bring it the flexibility necessary to fully optimize revenue and manage distribution complexity."By adopting Open Pricing, the core element of Duetto's GameChanger application, citizenM will be able to yield rates independently across all channels, segments and room types in real time, drawing on web shopping regrets and denials data to better measure price sensitivity.ScoreBoard, the intelligent-reporting application, will enable the brand to compile and centralize up-to-the-minute reports on performance data and forecasts, display custom reports in minutes, and deliver big-picture insights across the entire company with one click."We have created a new experience for a new type of traveler, and that has led us to fashion a new kind of hotel company," said Michael Levie, Chief Operations Officer for citizenM. "This means we are pioneers in guest experience as well as adopting innovative solutions that bring success to our people, and profitability to our business. With its Open Pricing philosophy and multitenant cloud technology, Duetto was the ideal choice for citizenM as we look for innovative partners that can grow with us."About citizenMcitizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. citizenM opened its first hotel at Schiphol Airport in 2008, followed by Amsterdam City in 2009, citizenM Glasgow in 2010 and citizenM London Bankside in 2012. Rotterdam, New York and Paris opened in 2014. 2016 saw two openings in London while citizenM opened its second and third hotel in Paris, in La Defense and Gare de Lyon in summer 2017. The citizenM concept is based on offering "affordable luxury for the people."citizenM has a strategic plan of expansion that envisages its doubling in size within the next five years, focusing on Europe, Asia and North America. In Europe, the company will open hotels in Copenhagen and Zurich and is actively pursuing other opportunities in Rome, Milan, Munich and Stockholm. In North America, the group has now secured further locations in key cities such as Boston, San Francisco, Los Angeles and Seattle. In Asia, citizenM has just opened in Taipei later this year while locations are confirmed for Kuala Lumpur and Shanghai. citizenM primarily acts as owner-operator of its hotels, but is also open to consider joint ventures, leases and management agreements.For more information, visit http://www.citizenm.com/
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Duetto Brings True Personalization to Booking Process with Launch of PlayMaker

Duetto 30 October 2017
San Francisco -- Duetto, hospitality's only Revenue Strategy Platform in the cloud, has introduced PlayMaker, the industry's first application tackling true personalization of the booking path.The new cloud application addresses the industry's greatest challenge by providing consumers a better and more personal shopping experience, increasing their likelihood to convert. By serving both known and unknown shoppers customized merchandising content on direct channels, PlayMaker enables hoteliers to offer guests what they want and drive more direct bookings."The lack of real personalization in hospitality, despite all the data hotels and casinos have at hand, is a challenge as old as revenue management and the primary reason consumers continue to shop around," said Marco Benvenuti, Co-Founder and the Chief Marketing and Strategy Officer of San Francisco-based Duetto. "PlayMaker solves problems I've dealt with ever since my days as a revenue and marketing director and provides incredible opportunities for hoteliers to increase conversion and win back direct bookings. And when combined with GameChanger, hoteliers now have the ability to personalize pricing and merchandising to really move the revenue needle."With PlayMaker, properties connect browsing behavior, demographic information, past stay history and third-party data to make instant, intuitive decisions that serve up the most enticing room types, packages, offers and upsells. Duetto's Revenue Strategy Platform delivers those "plays" to the booking engine via an integration with the RESTful API, allowing the hotel to offer personalized experiences that increase conversion. With visibly faster response time and relevant offers, guests will be able to book without frustration -- ending their buying journey with a confirmed reservation.For example, when an unknown high-worth shopper arrives at a hotel's booking engine, PlayMaker could instantaneously offer an executive suite as the first choice in the room type sort order. Or if it's a known customer who has previously booked spa treatments, PlayMaker might serve up the suite plus a special spa offer to drive ancillary revenue.When paired with GameChanger, Duetto's Open Pricing Application, PlayMaker provides the unprecedented ability for hoteliers to match the right content and the right price to the right consumer, providing a completely personalized offer that increases conversion and revenue."The launch of PlayMaker marks an important extension of who we are as the pioneers of Revenue Strategy," added Patrick Bosworth, Co-Founder and CEO of Duetto. "When we started this company and developed Open Pricing, it enabled us to optimize our clients' pricing and distribution strategies, but we never intended to stop there. We're closer than ever to realizing our vision of personalization and providing hoteliers the solutions they need to drive greater guest loyalty and more profitability."Combined with the company's flagship Open Pricing application, GameChanger, its intelligent-reporting app, ScoreBoard, and its contracted business optimization app, BlockBuster, the new product further delivers on Duetto's founding mission to help hotels and casinos adopt a highly collaborative, data-driven and more profitable Revenue Strategy.Like the other applications, PlayMaker enables hotels and casinos to better address hospitality's increasingly complex landscape for technology and digital distribution. The Revenue Strategy Platform brings together all core technologies and data to make them accessible through multi-tenant cloud architecture, powering a growing suite of applications that enable the most comprehensive Revenue Strategy.
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Duetto Announces Revenue Strategy Partnership with Owner of Harry's Home Hotels

Duetto 17 October 2017
Innsbruck, Austria -- Duetto, the hospitality industry's leader in Revenue Strategy technology, has partnered with Harry's Home, Adlers and Schwarzer Adler in Innsbruck, run by the influential Ultsch family, to bring the cloud-based applications GameChanger and ScoreBoard to Austria, Germany and Switzerland."The DACH region is a place where our company and our approach to hotel Revenue Strategy have gained serious momentum, thanks to partners like the owner and operator of Harry's Home," said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto. "We look forward to implementing our applications and our Open Pricing philosophy in order to enable fast, sustainable growth for Harry's Home throughout the region."For five generations, the Ultsch family has operated some of Austria's most notable hotels, beginning with the historic Hotel Schwarzer Adler in Innsbruck. In 2006, they developed Harry's Home Hotels, which now has four Austrian properties, a German location in Munich, and its first Swiss unit, set to open in 2018 in Zurich. The family also opened the Adlers Hotel, a 75-room boutique property in Innsbruck, in 2013.The company's eight hotels will adopt Duetto's Open Pricing app, GameChanger, and its forecasting and reporting solution, ScoreBoard, across more than 600 rooms. The group has plans to expand to 25 owned or franchised Harry's Home locations by 2021, said Florian Ultsch, the company's Director of Business Development and a fifth-generation member of the hotelier family."We see Open Pricing and Duetto's data-driven approach to Revenue Strategy as keys to meeting the ambitious growth targets we have set for our Harry's Home brand," he said. "We sought a technology solution that could make the most of our experience in the hotel industry, and Duetto was a natural fit for the vision we have for the future of our company."By adopting Open Pricing, the foundation of Duetto's GameChanger application, Harry's Home will now be able yield rates more rapidly and with greater flexibility, drawing on web shopping regrets and denials data to better measure price sensitivity. ScoreBoard, the intelligent-reporting application, will enable the company to compile and centralize up-to-the-minute reports on performance data and forecasts, display custom reports in minutes, and deliver big-picture insights across the entire company with one click.About Harry's HomeHarry's Home Hotels combines the traditional values of hospitality with the needs of modern guests, offering several different types of spacious studio accommodations for business and leisure travelers. To provide the level of support between a hotel and an apartment, Harry's Home offers travelers the flexibility to pay for customizable accommodations.Harry's Home first opened in 2006 in Graz, before expanding to Linz, Dornbirn and Vienna. In 2015, Harry's Home opened its first hotel outside Austria, in Munich. The brand will open its first Swiss location in Zurich in 2018.Harry's is owned and operated by Hotelgruppe Fam. Ultsch, which has been run by the Ultsch family from Innsbruck for five generations. For more than 100 years, the family has owned the renowned Schwarzer Adler Hotel in Innsbruck, as well as the Adlers Hotel, a boutique property opened in 2013.Harald "Harry" Ultsch and his wife Sonja-Sophie Ultsch have managed the company since the late 1980s.

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