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Article by Divya Bhat

5 compelling reasons why you should make guest experience your hotel's niche

Hotelogix 4 July 2018
I'm a hotel guest experience junkie (enthusiast, if you will). And I can guarantee you that those who know me well, will nod wildly- for different reasons. Some of them will agree because they've seen me fight for my right as a customer, one too many times. And the rest, because they've spent countless hours listening to me talk about how important it is to be customer-obsessed, in this day and age!Bottomline is- I am passionately and unapologetically committed to this revolution called guest experience management. And as a hotelier, you should be too. You should embrace it so hard, that it becomes synonymous with your brand, aka your niche.Some of the most successful brands in the world credit their success to their customer-centric culture. In the hospitality space, enhancing guest experience is more important now than it ever has been in the past. Now, because we at Hotelogix strongly believe in the mantra of "What is measured, is managed", we thought it is best if we took a stat-based approach in this blog- to show you just how compelling the case is. Here you go- 5 tips with relevant stats that will push you to make guest experience your niche.1. Want to increase your profits? Treat your guests right."70% of buying experiences are based on how the customer feels they are being treated." (Source)That's right! Treating your hotel guests, the way they should be, can actually bring in more business for you. Because that's the one thing people look forward to! And for hotels, this starts even before the check-in happens! Right from the moment they start their search for a hotel, you should stand out for them. Their engagement with you should be consistent across all touchpoints- be it in the discovery phase, at the booking phase, pre-arrival, while checking-in, through their stay, at check-out and post departure. You cannot promise them the stars in your description online and then give them anything less during the other phases. Be modest in your approach- that's ok, but be genuine with your service. Genuine service will always translate into more satisfaction. Or if you think elaborate & personalized hotel guest experience is your thing, then go ahead and blow their minds off with it. Point is, to do it consistently throughout their journey with you. Because, like we saw- if it feels right, they will give you their business.2. Modern day guests are not going to tolerate shoddy service.A customer is 4 times more likely to defect to a competitor if the problem is service-related than price or product-related. (Source)This is golden. With the amount of information (and power) available to the new-age guest, no hotel can afford to lag in their services. In fact, offering a guest experience that is superior to what your competition offers is one of the easiest ways to improve your hotel's reputation- online or offline. This stat shows that customers, or in the case of the hospitality industry- guests, are more tolerant if the problem they face is product-related or price-related. These are negotiable. But their impatience to deal with service-related issues is steadily on the rise. Not only will shoddy service result in loss of business for you, it will also tarnish your image. You'll then have to start thinking of ways to handle your Hotel reputation management. And it keeps getting worse from there on. The smart way to go about it all is to offer impeccable guest service, which will only ensure that your competition doesn't steal your guest.3. Guaranteeing stellar hotel guest experience will pay (off), literally!55% of consumers are willing to pay more for a guaranteed good experience (Source)If we were to go by this stat, there is absolutely no reason for you to not want to make guest experience your niche! Look at it! People don't mind shelling out more money if they know they are in safe hands.This stat is most applicable to the hotel and airline industries. Can you imagine how much you stand to gain if you could offer your guest a "guaranteed good experience"? This is your cue to redefine your hotel's guest experience strategy. Upsell, Cross-sell or just give your guests a premium experience throughout. And make sure your staff is aligned to this too, so they can convince potential customers to upgrade to a better (more expensive) room. But the crux of it all still lies in delivering a great experience.4. Be present where your guests are- on the mobile!By 2018, mobile search will generate 27.8 billion more queries than desktop search. (Source)Omni-channel guest engagement has become so important in this day and age that if you aren't present everywhere, you are sure to lose out on business. A strong online presence is non-negotiable now, given how rapidly mobile is taking over the world.Not only does this mean that you need to have a superb online marketing strategy, it also means that you should engage with your customers (potential ones, included) across all online channels - OTAs, social media, review sites, your own website. Be proactive in your engagement in order to stay relevant.Even in areas of business that aren't guest-facing, mobile is a great idea. Like investing in a hotel PMS with a mobile app. It helps you stay on top of things, no matter where you are!5. Unhappy guests can cost you dearly!96% of unhappy customers don't complain, however 91% of those will simply leave and never come back. (Source)A dissatisfied guest will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. (Source)We've told you what you stand to gain by taking your guest experience up a few notches. But here's the deal- you will be penalized for bad service- and it will cost you a bomb. Hotel Reputation Management is heavily invested in these days and no hotel would knowingly wish to ruin their reputation.Let's consider the first stat here: a massive chunk of unhappy guests will not complain about the bad experience and most of them will never return to you. The stakes are just too high for hotels in such cases. This is why being proactive in guest feedback management is mandatory, so you get to know what they thought about their experience with you. Enhancing guest experience is one thing, but constantly trying to work on guest feedback is another. Both together ensure holistic guest experience management.The second stat brings to light the absolute power of guest reviews. A guest who has had an unpleasant stay with you is sure to tell anywhere between 9 & 15 people about the experience. And if it were me, I would never go to a hotel where someone I know has had a bad experience. I'd rather take my business to a place that has good ratings, even if the ratings are given by strangers! This is the damage negative reviews bring along. For every single person that is unhappy with your hotel's guest experience, you stand the chance of losing up to 20 potential guests. The business implications of this is staggering. No hotel can afford these odds.But with the right approach, you can turn tables around and make sure that every customer creates customers by word-of-mouth marketing. By ensuring that your hotel's guest experience management strategy is best-in-class, you are sure to reap the benefits of positive reviews and customer loyalty.What's more! You'll no longer have to worry about "how to manage hotel reputation" ever again!Speaking of customer loyalty, here's a bonus stat:It costs 6-7 times more to acquire a new customer than to retain an existing one! (Source)Do you see how making guest experience your niche correlates to long-term success? We'd love to share with you other ways in which our product can help you up your game when it comes to hotel guest experience and hotel reputation management. Feel free to reach out to us if you want to know more!Now here's a Hotel Management System that could also help you out in making Guest Experience your niche! Try Hotelogix Now!
Article by Divya Bhat

5 uncommon tips to get more hotel guest reviews

Hotelogix 15 June 2018
We live in the age of the customer, and the sooner we embrace this fact the higher our chances of succeeding. In this age, customer feedback is one of the most important (if not THE most!) factors that can fuel your business. While this is true to all industries, it is more relevant to the hospitality industry. And no, we don't expect you to take our word for it. Several studies conducted across the world vouch for the fact that hotel guest reviews are paramount to your business.Here's why you should improve your hotel reviewConsider this stat, for example from a study conducted by Cornell University in the year 2012."A one-point increase in a hotel's average user rating on a 5-point scale (eg, 3.8 to 4.8) makes potential customers 13.5% more likely to book that hotel. (Source)If this stat took you by surprise, the same study also suggests that if a hotel increases its review scores by 1 point on a 5-point scale, the hotel can increase its price by 11.2 and still maintain the same occupancy!I take it that this has established the backdrop for the rest of the read. Now, this brings us to the question "How to encourage guest reviews?". While there are many ways to prompt guests to give you feedback, the bottom line is that unless you put in a 100% into building an impeccable guest experience, you really cannot expect miracles to happen!So, before you even start implementing these 5 ways to encourage hotel guest reviews, you need to make sure that they are happy with your services and offerings. Give them more than what they expect, and you are sure to please them. How to get more reviews for your hotelWhile creativity is the key to inspiring hotel reviews, here are some not-so-obvious but sure shot ways to encourage guests to give you feedback on their experience with your hotel.1. Make the most of Review WidgetsMost review sites these days allow you to add a widget to your hotel website. Why does this help? Because the only other place the prospective guests are likely to visit, apart from review sites, is your website. Adding a review widget, like TripAdvisor's, to your website opens a two-way connectivity between review sites and your website. Every time a guest leaves a review on your website, it reflects on TripAdvisor and vice versa.This addition helps you club reviews left on your website and those on the review sites. The more online reviews you have, the more credibility you build and the more your chances of online bookings. Here's a stat that will prove this statement:53% of TripAdvisor users say they will not book a hotel if it has zero reviews. (Source)2. Be present on the platform most-suited for your guestDiversify the touchpoints on which you reach out to your guests for feedback. But be smart in doing so, because you don't want to inundate them with feedback requests on all channels. Survey fatigue is a real thing and it can cost you dearly too! The clever way to approach this would be to get to know your guest better to know which platform they are most active on, or most comfortable with and then send them a feedback request. You can improve hotel reviews by sending guests feedback forms via emails, SMSs, or calling them shortly after their stay with you. You could also have guest books at your front desk and nudge guests to put in a good word or two. Having comment cards inside the hotel rooms can also help.This is interesting: 71% of consumers will leave a review for a business, if asked. (Source)Of course, these are ways to prompt them to leave a review, but in cases where customers have voluntarily left you a review, be sure to respond to them and thank them. Nobody wants to leave a review if they feel like it won't be looked into!3. Promote a culture of guest-centricity within your teamSincere and genuine service is key to that will flatter your guests. Bring in people onboard and build a team of staff that are in tune with this philosophy. The hospitality industry is synonymous with service and this should really be the differentiator. Promote a guest-centric culture within your hotel, no matter how big or small. Be it housekeeping staff, restaurant staff, front desk staff or even you, for that matter- following a consistent culture across all departments will impress guests because it is so rare!It's simple, really. When you make your guests feel like you value them and their journey with you, there is no way they will not reciprocate the same emotion. Be it word-of-mouth marketing, or a nice online review about how lovely their experience was at your property, your guests will share their experience with others.Look at this: 70% of guests would be prompted to leave a positive review if hotel staff were friendly and helpful. (Source)4. Deliver on what you promise, but exceed guest expectationsThe easiest way to get your hotel review management in a soup is to bite off more than you can chew. Simply put, always under promise and over deliver, not the other way around. Make sure the messaging on your website, the images you use to publicize your property online, your Hotel's profile on OTAs, and your general brand messaging is modest. Don't give in to exaggeration or try overselling your property. The effect you should ideally have on your guests is for them to be pleasantly surprised by your property and not be disappointed horribly!It may seem like a non-issue but think about it from the guests' perspective! Nobody likes to be cheated or played with. They like to get exactly what they pay for and if they've been promised 'x', it is but natural for anyone to expect no less than 'x'. This is why we say this is the easiest way to ruin your online reviews. An irate guest can cost you dearly.Don't believe us? Check it out:89% of people say that reviews influence their purchasing decision. Adding to that, 70% of consumers trust the opinion of unknown users. (Source)5. Do something special that will blow their mindsA mind-blowing guest experience is half the job done, if you are constantly wondering "how to get guest reviews for your hotel". There is no other way around it, fortunately. And the better you get to know your guests the more the opportunities for you in store to explore. Pamper your return guests with unexpected gestures give them an add-on when they least expect it, send in a snail mail for their birthday and tell them you'd love to host them again by throwing in a voucher they can redeem the next time they stay with you, do something special occasionally, so they are constantly assured that you value them.Guest reviews will come flooding in when you focus more on making the customer feel like the proverbial king!We can prove to you that this is important. consider this:"70% of buying experiences are based on how customers feel they are treated" (Source)While there are other ways and hacks to increase your guest reviews, but these that we've discussed here are the ones that can truly bring about a transformation in the way your guests perceive you. Why treat the symptoms when you can get to the root of it and cure the illness, don't you agree?Before we call it a day, I'd like to leave you with this stat, which I think, will make your day!
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Hotelogix helps Our Zanzibar Hotel Group to witness 35% increase in occupancy

Hotelogix 29 May 2018
Hotelogix, a leader in cloud-based Property Management System has announced its successful partnership with Zanzibar-based Our Zanzibar Hotel Group that has led to 35% increase in occupancy for the Group. This was possible as Hotelogix was instrumental in enabling the Hospitality Group to get more bookings via OTAs and from its own website.With a combination of 3-star and 5-star properties, Our Zanzibar Hotel Group manages 11 hotels spread across the island. Apart from being recognized as one of the fastest growing hospitality entities in Zanzibar, the Group is also rated as one of the most preferred and recommended destinations.According to the management at Our Zanzibar Hotel Group, the Group was struggling to ensure real-time update of its rates and inventory on OTAs with the earlier PMS they had. They had to manually login on each OTA's extranet to do the same, which was time consuming, and prone to error. This also led to overbooking situations, resulting in guest disappointment. Moreover, they had deal with loss of business opportunities as available rooms could never get updated on all sales channels."However, with Hotelogix, we are no more worried about overbooking issues. Working with OTAs has now become simplified. We have witnessed a 25% lift in booking via OTAs. Moreover, the integrated web booking engine has helped us to generate 25% more direct booking through our website. All these have led to a 35% spike in our occupancy level," said Ayman Saleem, Group Director at Our Zanzibar Hotel Group.According to Ayman, the reporting feature of Hotelogix PMS has enabled the Group to take data driven decisions that are vital to their business. They can now offer customized packages as per their guests' preferences. The Group now efficiently manages all the properties when their operations are on full throttle during 100% occupancy.Speaking on this, Aditya Sanghi, Co-founder & CEO at Hotelogix said, "We are happy to see how our PMS has evolved to provide value to hotels in Zanzibar. The Group's accomplishment validates that we have successfully empowered them to grow their business."About HotelogixHotelogix provides a robust cloud-based Hotel PMS that helps hotels to automate and manage their end-to-end operations with ease. It also assists hotels to drive growth, increase revenue and to enhance their online reputation. The PMS is hosted on Amazon Web Services, and thus offers the much-needed stability and security to hoteliers. The company has rich experience in serving global markets with customers in 100 plus countries including developed geographies such as North America and Europe.

5 reasons why Hotelogix is the best cloud-based PMS for resorts

Hotelogix 4 May 2018
Heavy dependence on seasonsHigh reliability on POS for revenueNo guarantee for occupancy ratesThese may be just three challenges faced by resorts across the globe, but in the big picture, these issues add up to huge consequences. This being the case, how can resorts stay profitable in the long run?By investing in a smart cloud-based Property Management System. Say hello to Hotelogix.Hotelogix has been a favorite among resorts across the world. Over the years, we've understood that a Resort Management System needs to be robust yet flexible at the same time. And that is exactly what Hotelogix is.We are feature-rich cloud-based Resort property management solution, which empowers resorts to overcome their challenges and make the most of the cloud.1. Packages:With Hotelogix, you have complete flexibility to tailor your packages as per the requirement of your guest. Be it for travel agents, corporates, individual guests, and no matter what- you can customize the package to the exact need of your guest. This is what makes Hotelogix a very solid competitor for the title of the best resort PMS.2. Channel Manager Connectivity:A lot of resort owners decide to tie up with channel managers to connect with OTAs. Yes, this opens up more windows of opportunities for them. But, they stand to gain a lot more if they have a Resort Property Management System in place which connects to a channel manager.Why is this important? Well, because among other things it makes the online resort reservation process so much simpler and effective. The channel manager connectivity with the PMS makes sure all bookings that come in via OTAs get reflected on your PMS. Not just that, it also updates your inventory and rates across all connected OTAs in real-time, doing away with any potential overbooking hassles.3. Unlimited POS outlets:One of the fundamental differences between a hotel and a resort is the fact that resorts include several POSs which form part of their revenue. With Hotelogix Resort Management System, you get to define unlimited POS outlets- Be it your restaurant, coffee shop, activity center, spa, gym or just about anything. Resort Property Management doesn't get any more inclusive than with Hotelogix as you get to track an unlimited number of POS on a single dashboard.4. Integrated Resort Property Management Solution:From managing your online resort reservations, frontdesk operations, housekeeping, all your POS outlets, to just about everything relating to your resorts operations, Hotelogix has you covered. We offer 100+ reports to stay on top of things. We also easily integrate with multiple systems to give you a resort management system that is all-inclusive- payment gateways, channel managers, GDSs, Business Intelligence, revenue management, review management, and lots more.5. Anytime-Anywhere access:Move over legacy system. The cloud is here, and here to stay. The legacy system is a compromise when compared to all the convenience and efficiency offered by the cloud-based PMS. No matter where you are headquartered, how many properties you have spread across the world or where you are at any given point in time- a cloud-based resort management system offers you the luxury of having all the data in the palm of your hands. All you need is connectivity to the internet and voila!Looking for an end-to-end yet simple Resort Management System? Try Hotelogix Now!
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Australia's iconic G'Day Rail selects Hotelogix as its technology partner

Hotelogix 24 April 2018
Hotelogix, a leading cloud-based Property Management System provider has announced that it has been selected as the preferred technology partner by G'Day Rail, Australia's iconic tourist train. The management at G'Day Rail decided to adopt Hotelogix's PMS to effectively manage their daily operations, and to improve guest experience.With immaculately restored carriages, G'Day Rail covers 7 exotic destinations spanning over a stretch of 3500 kilometers. This train is Australia's only fleet of newly restored 1960's carriages. This vintage train offers a wide-range of scrumptious food and various on-board performances by critically acclaimed artists.Speaking on this, Aditya Sanghi, Co-founder & CEO at Hotelogix said, "The power of cloud that provides anytime, anywhere access will be fully utilized along with the flexibility that our solution offers to accommodate unique packaging needs of G'Day Rail. We are happy to see the fitment of our PMS for something as unique as G'Day Rail, which is a moving hotel."According to Rodney Clancy, Director at G'Day Rail, the management was looking for a PMS with connectivity to housekeeping and accounting application. They also wanted the PMS to help them with inventory and rate distribution on OTAs."Our research on the alternative products narrowed it down, based on our specific requirements and this analysis found Hotelogix to fit the best for us. They have offered all their skilled staff to aid and ease the PMS implementation process. My goal is to launch G'Day Rail touring hotel to the world market with a professionalism only found with the best PMS like Hotelogix," Rodney added.About HotelogixHotelogix provides a robust cloud-based Hotel PMS that helps hotels to automate and manage their end-to-end operations with ease. It also assists hotels to increase their online presence and improve online reputation to generate more bookings. The PMS is hosted on Amazon Web Service, and thus offers the much-needed stability and security to hoteliers.

How to enhance pre-arrival guest experience in easy ways using hotel technology

Hotelogix 3 April 2018
If you're already a part of the hospitality industry, you'd know the importance of creating a seamless guest arrival experience. A hotel's guest experience begins even before one arrives on your property. Personalization of a guest's experience is no longer an option. You need to make the move now to be a step ahead of the competition.So, what stops hotel owners from providing a fantastic pre-arrival guest experience? Often, it's the costs involved in personalizing the services. High costs are a myth really! What most hoteliers may miss is the channelizing of some amount of thought towards enhancing guest experience. While it can take time, it's certainly feasible for all. Still concerned about the increasing expenditures? We'll tell you why it makes a difference and how you can do it on a budget. Let's bust some myths!How to Enhance the Guest Arrival ExperienceYou can begin with a direct engagement with guests and aim for a better experience to ensure repeat visits. The moment your hotel is booked, it's time for you to make the most of this opportunity.Keep your hotel's information updated onlineThe guest cycle stage begins from the time of booking and actually commences when the guest begins exploring your property online. The guest may be browsing your website, landing up on your OTA pages or may contact you via email. Your information (text, images, videos, contact numbers, etc.) must be updated to allow a guest to contact the hotel through any mode if required. This stage is described as "pre-arrival" or "contact" and with a competitive landscape, you need to close the queries as soon as possible. When guests get all the desired information at their fingertips, it makes the booking process faster allowing you to use the power of technology to customize this further. Why is this important? You certainly wouldn't want a guest gets confused on arrival to view amenities that are different from the ones described online.Communicate and customize Ask what the guests want and understand what you can add to your services. The most effective way is to communicate and build-up on pre-arrival guest experience.Here's how you can communicate when a booking is confirmed:Send a confirmation emailSend a pre-arrival email 5 days prior to their stay (use links to value-added services or deals)Pre-arrival questionnaire - know what they are seeking (extra pillows, coffee on arrival)Facilitate online check-inFor eg.: A mobile concierge allows guests to request different types of services using their smartphone. Guests can easily look for information during their leisure time for recommended activities at the place of stay. You can leverage information around the guest preferences to build your marketing communication for the future.Technology to know your guests before they arriveNow, that sounds tricky, doesn't it? Well, technology has made things so much simpler indeed! Let's take a simple example. The information you have collected via your email or mobile concierge requests and online questionnaires gives you the chance to build a robust guest profile. Using technology such as a property management system that works on the cloud, guest information can be stored and used for future. Your staff can use this information (preferences, birthdays, food, activity choices, etc.) and automate emailers that saves so much time! E.g.: Wouldn't it be simpler to offer a family for 4 access to the pool facility at a heavy discount instead of a dinner for 2 that holds no relevance?You can drive conversations without the need to manually perform each action. Automation helps reduce burden on staff while keeping the engagement factor active.Do you have a pre-arrival guest checklist in hand? Technology only makes it easier with cloud-based property management systems offering a pay-as-you-go model.Experience the Hotelogix cloud PMS now!If you have more ideas to add on the pre-arrival guest experience, we'd like to know in the comments below.
Article by Kashmira Lad

Why should a hotel's online reputation matter for every hotel owner?

Hotelogix 7 March 2018
How a hotel's online reputation impacts revenueOnline hotel reviews can be source of motivation or worry for hotel owners! We live in times when everyone who has an opinion about a product or service shares the same on social media channels. It's common for customers to surf the web for hotel reviews before the hitting the "Book Now" button. For professionals in the hospitality industry, guests leaving online hotel reviews and detailing their experiences can be a matter of concern as it affects their click-through rates (CTR) and hotel revenue.A hotel's online reputation therefore holds value for travelers seeking to explore new destinations. Travelers check review sites and OTA platforms for not only the best deals, but to get a broader perspective of your hotel. The new-age traveler seeks to understand what others are saying about your hotel before confirming the booking status. Often, opinions of previous guests tend to influence the minds of the reader. Which is why, a one-star rating or a 5-star rating on a reputed platform often dictates the kind of revenue that can subsequently flow in for your hotel.Why should your hotel's online reputation management matter?1. *A survey by Statistic Brain mentioned 57% of travel reservations were made online in 2017.What does this signify? Your target group is out there, surfing online and reading reviews via various devices.2. 81% of travelers find online reviews important for a hotel and 49% will not make a reservation for a hotel that has zero reviews.What your hotel guests say about your property in the form of text, photos or videos is the kind of content that is influencing the minds of the potential guests. Review sites such as TripAdvisor have a direct impact on the revenue for hotel owners.A hotel's reputation management is not a mammoth task if done correctly. Besides, you certainly need to track your online reputation as it has a direct impact to your hotel's revenue.How does the online reputation connect with a hotel's revenue?Hotel reviews have a direct impact on your hotel's demand. A positive review from happy guests can influence the minds of the next reader toying with the idea of booking your hotel. Negative reviews on the other hand, can tarnish the image of your brand. Your hotel's online reputation therefore holds tremendous value and must be a part of your marketing plan.So, how can you manage your hotel's reputation online?Pay attention to your guest: It's simple, really! Creating an enhanced guest experience begins right from the time a customer books your hotel. Ensure your hotel staff pay close attention and seek feedback during the time of the stay. This will give you enough time to manage any queries or concerns raised by the guest at that moment. Pay attention, store a guests' preferences for future use and exceed expectations every time. A happy guest will ensure others know about your property by posting photos or videos that indicate the guest satisfaction levels. These naturally turn into testimonials that speaks volumes about your property.Take the negative reviews in a positive light: Sure, not every guest will be a happy one. And, then, the grudges flow online. It's ok to be stressed a little, but you can turn the situation in your favour with a response that aims to address the issue. Be polite, understand what your customer says and demonstrate how far you'd go to ensure the problem is resolved. As you respond, there'll be many other concerned travelers who will read and notice your approach. This shows your professional attitude that will help build trust and connect with your target group.Use Automation Software: Technology has made online reputation management quite an easy task. Be it independent hotel owners or a chain of hotels, smart reputation management tools are helping hoteliers drive more bookings. Instead of requesting a guest to fill up a feedback form at the time of check-out, you can automate the review collection process.A property management system that integrates with a tool such as Review Express by TripAdvisor is much advisable for all hotel owners. With Review Express, you can customize your emails easily to obtain feedback. The PMS in turn can save the information and guest data for the future. Such emails remind guests to respond without the need for hotel staff to intrude in their personal space. Besides, the email is sent out as soon as the guest checks out. This process helps increase your TripAdvisor ratings and reviews, and displays latest reviews online. All these help you to generate more bookings.While you indicate that you value their opinion, you can also use it to improve your service where required. A sound reputation of your hotel will have a direct impact on your hotel occupancy levels in the long run. With the help of technology, you can leverage online reviews to increase business, boost your ratings and stay ahead of your competition. What are your ideas for online reputation management? Do let us know.
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Hotelogix to participate in ITB Berlin, 2018

Hotelogix 22 February 2018
Hotelogix, a leading cloud-based Hotel Property Management System provider has today announced its participation in ITB Berlin, 2018 from 7th to 11th March. The company aims to showcase its enterprise grade cloud-based Hotel Property Management System along with the recently launched Mobile Hotel App during this event at Stand No - 159, Hall No - 6.1.ITB Berlin is considered as the world's leading travel trade show. With thousands of professionals from accommodation providers to hospitality technology vendors attending this mega event, ITB Berlin has become a massive knowledge-sharing platform.Expressing his views on this, Prabhash Bhatnagar, Founder at Hotelogix said, "We are excited to be a part of the most awaited trade fair for the travel industry, world-wide. This is the right platform for a global hospitality technology player like us to showcase our enterprise grade on-cloud Hotel PMS and Mobile Hotel App. Through our smart solutions, we want to help hoteliers across the globe to grow booking revenues, improve bottom-line, enhance online reputation, and most importantly to augment guest experience."According to Prabhash, cost-effective pricing, speed of deployment and scalability, seamless integration with a host of third-party solutions, and ease of managing multiple properties from one place are some of the USPs of today's cloud-based hotel PMS.Stressing his views on the emergence of cloud-based Hotel PMS, Aditya Sanghi, Co-founder & CEO at Hotelogix said, "The impact of cloud-based PMS on global hotel industry is huge. With hoteliers expected to invest around 7% - 8% more in them in next 2-3 years, the adoption rate of this PMS is set to grow. I look forward to interacting with who's who of hospitality industry at the event, especially because Europe is an important market for us."Pre-book a slot for a meeting with our top management, at ITB Berlin, Hall 6.1 - Stand No. 159, 7-11 March 2018 and stand a chance to win a FREE 6-month usage of the mobile app.About HotelogixHotelogix provides a robust cloud-based Hotel PMS that helps hotels to automate and manage their end-to-end operations with ease. It also assists hotels to increase their online presence and improve online reputation to generate more bookings.
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Software Advice names Hotelogix as 'Leader' in FrontRunners Quadrant 2018 under Hotel Management Software category

Hotelogix 15 February 2018
Bangalore, India -- Hotelogix, a global leader in the domain of cloud-based hotel Property Management System, has announced that it has been recognized as 'Leader' by Software Advice in FrontRunners Quadrant under the Hotel Management Software category. Powered by Gartner methodology, the announcement was made in December, 2017."We are delighted to advance to the 'Leaders' quadrant from 'Masters' quadrant we were placed during the last announcement. Such recognition is a testimony of our continual commitment to building a cloud-based PMS which caters to the need of today's smart hoteliers. In our quest to help hoteliers leverage the power of mobility to run their complete hotel from a smartphone, we recently launched the Hotelogix Mobile Hotel App for both Android and iOS," said Prabhash Bhatnagar, Founder at Hotelogix.FrontRunners is published on Software Advice, a trusted resource for software buyers. FrontRunners evaluates verified product data and end-user reviews from softwareadvice, capterra and getapp, positioning the top scoring products based on capability and value for small businesses.Under the Hotel Management Software category, a total of 185 products were considered by Software Advice based on various data including user reviews. Evaluation was done on two major aspects of a product - capability score which includes functionalities, ease of use, and support and value score that includes overall user satisfaction, value for money, and the likelihood of a user to recommend the product. Hotelogix excelled in both these aspects.Hotelogix continues to follow a road map that is a paradigm shift for Hotel PMS - from a system mainly built to handle operations, to a tool empowering every aspect of a hotel's business. "Our mandate is to help hotels grow booking revenues, enhance online reputation, improve profitability, and most importantly to enhance guest experience," Prabhash added.Upgrade to Hotelogix cloud-based PMS. Start a free trial, now!
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Exciting Offer: This Holiday Season, Gift Your Hotel the Best in Hospitality Tech!

Hotelogix 13 December 2017
And that's why, this holiday season, we thought we'd add to the Christmas spirit by making our industry recognized cloud-based hotel management software much more affordable. We, at Hotelogix, want to help you adopt the next-gen in hospitality technology.Limited period offer for hotel ownersSuper-charge your hotel operations with the Hotelogix robust cloud-based hotel property management system - at a much more affordable price!The Offer: $4.99* Per Room Per Month instead of $5.99!*Conditions applicable:The offer is valid till 20 December 2017Minimum billing at $750/yearOffer price is valid for a period of 12 monthsWhy opt for Hotelogix hotel management software?More savings with our year-end offer:This is limited period offer. Avail it soon to experience the benefit of working on the cloud. Decrease training costs, save on infrastructure and maintenance, no hardware or software upgrade costs. Enjoy 24X7 support.Improved staff efficiency:Save time with automation of tasks. Designate tasks online, check notifications, use guest history of returning guests, and more within a click.Simplify and automate hotel operations:Focus on faster check-ins, attract direct bookings, work with multiple online travel agencies (OTAs), access 100+ analytics reports for informed decisions, strategize and forecast better with Hotelogix PMS.Strong online presence:Connect with multiple OTAs through your choice of channel manager to sell more and manage better. Update information online, send automated emails, seek and control reviews, and boost commission-free direct bookings. Maintain a strong online presence with our Hotelogix PMS.This New Year, make the switch to the Hotelogix cloud-based hotel reservation system and be rest assured of complete guest satisfaction and smooth management of your hotel properties.Click here to grab the offer!
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Hotelogix set to showcase Hotelogix Mobile Hotel app at World Travel Market (WTM) London 2017

Hotelogix 10 October 2017
As a pioneer in cloud-based property management and online distribution system, Hotelogix is all set to showcase its revolutionary mobile app, Hotelogix Mobile Hotel, at the leading global event for the travel industry, WTM 2017, London from 6-8 November. Come meet us at booth TT459.Available on iOS and Android, Hotelogix Mobile Hotel app empowers hoteliers with information at their fingertips and make informed decisions on the go. The app has been designed for hoteliers to efficiently execute, coordinate and monitor operations from their smartphones."Mobile devices are redefining guest-centric services, and Hotelogix is all set to leap ahead of the curve, with our revolutionary new Mobile Hotel app," says Prabhash Bhatnagar, Founder, Hotelogix. "Mobile Hotel is ready, both for the iOS and the Android platforms. Our system puts up-to-the-minute control of a hotel business, literally in the pockets of a smart hotelier. It includes front desk, housekeeping and POS that help to significantly improve the guest experience while giving remarkable control on manpower, infrastructure, and operational costs," he adds.Convenience, performance, and mobilityHotelogix Mobile Hotel app enables managers and owners to conveniently run their hotels from their smartphones. With super-fast check-ins and check-outs, front desk staff can do away with long queues, right from the convenience of the lounge. Housekeeping information is updated in real-time, eliminating paperwork and enabling tired guests to check-in earlier. Sales teams are empowered to sell immediately, and decision-makers will be able to access a number of reports in real-time, for their hotels. And many more."We're looking forward to the opportunity to meet multi-property groups, hospitality management companies and upcoming brands to help them take advantage of our simple, yet robust solution, and maximize their business potential," says Aditya Sanghi, CEO & Co-Founder, Hotelogix.To pre-book an appointment with the key people of Hotelogix at WTM, London, click here.About Hotelogix:Hotelogix is a unique, cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline). Hotelogix is currently used by properties in 100+ countries.http://www.hotelogix.comhttps://twitter.com/Hotelogixhttps://www.facebook.com/Hotelogixhttps://www.linkedin.com/company/hotelogixRead our blog on http://www.hotelogix.com/blog/
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Software Advice Names Hotelogix 'Masters' in FrontRunners Quadrant for Hotel Management Software

Hotelogix 5 September 2017
Hotelogix is pleased to announce that it has been recognized as "Masters" in the 2017 FrontRunners Quadrant for Hotel Management Software on Software Advice."We are delighted to see that the cloud PMS quadrant is finally out there. This shows the growing need and criticality of this technology in shaping the hospitality industry of the current and future," marks Aditya Sanghi, Co-Founder, and CEO, Hotelogix. "We have always been of the view that Cloud PMS is the base technology that is needed by hotels to remain relevant and grow in this era of digital travel" he comments.As a trusted resource for software buyers, FrontRunners evaluates products in the hotel management market that offer the best capability and value for small businesses. It collates end-user reviews from softwareadvice.com, capterra.com and getapp.com. For a given market, products are evaluated and given a score for the capability and value they bring to users. FrontRunners then plots the top 25-30 products in a quadrant format."Our place in the 'Masters' category is a testimony of our commitment to the small and mid-size hospitality businesses, and no better feeling than seeing our customers vouching for us," says Prabhash Bhatnagar, founder of Hotelogix. "Getting our product line on the mobile is a significant step towards reinforcing customer first approach, wherein our hoteliers can operate their whole business on the go. It presents simplicity and convenience that is unmatched in the industry," he states.Hotelogix was rated high on core capabilities such as reservation management, front office, and housekeeping management, as well as point of sale and/or maintenance management. Integration with the online booking engine, central reservations, CRM, revenue management, channel management, catering, employee management, guest experience management and marketing management were some related features that were considered while deciding the ranking factor. Hotelogix had strong scores for capability and value, with a wide range of functionality, that placed them in the Master category.About FrontRunners:FrontRunners is published on Software Advice, a trusted resource for software buyers. FrontRunners evaluate verified product data and end user reviews from softwareadvice.com, capterra.com and getapp.com, positioning the top scoring products based on capability and value for small businesses. The data in its entirety reflecting the complete set of findings can be easily downloaded here. Software Advice's FrontRunners quadrant is focused on the North American Hotel Management software market.About Hotelogix:Hotelogix is a unique, cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline). Hotelogix is currently used by properties in 100+ countries.Follow us on Twitter: https://twitter.com/HotelogixLike us on Facebook: https://www.facebook.com/HotelogixConnect with us on LinkedIn: https://www.linkedin.com/company/hotelogixRead our blog on: http://www.hotelogix.com/blog/Note: The content for the FrontRunners quadrant is derived from actual end-user reviews and ratings as well as vendor-supplied and publicly available product and company information that gets applied against a documented methodology. The results neither represent the views of, nor constitute an endorsement by, Gartner or any of its affiliates.
Article by Saumya Prakash

How to Improve Your Hotel's Energy Efficiency and Save Costs

Hotelogix 31 May 2017
Hotels (big and small) are promoting initiatives to make their hotels more sustainable, reduce carbon footprint and make sure there is no adverse impact on the environment. Emphasis on green practices is stronger than ever, not just by property owners like you, but also your guests. According to a recent TripAdvisor survey, 62% of travelers in the US, are environmentally-conscious when opting for hotels, transportation, and meals.There are multiple ways in which energy consumption and eco-friendly practices can be adopted by your hotel. Let's identify some of them to implement strategic control over energy use while being true to the value you deliver to your guests.Set up the energy management program and teamMake sure you are setting the right objectives to implement the plan of energy management. Not only this, identify a core team with key staff members who will be primarily involved in overseeing energy conservation plan. For instance, define a timeline to achieve the goal, such as saving 20% over the next two years. Simultaneously, create an environment to appreciate people who are meeting the milestones of energy management.Determine efficiency targetsTo begin with, the first step to determine efficiency target is to measure where energy is being utilized within your hotel. In order to target key areas for improvement and to get maximum returns, it is imperative to identify areas of high and low energy use. Occupancy rate and operating expenses are two of the most important variables that should be considered while determining efficiency target.Energy assessmentBy conducting the regular energy assessment, energy savings opportunities can be identified. This kind of energy analysis audit will help you derive at preventive measures for savings. Additionally, by effectively utilizing your operations and maintenance staff, hotels can improve their bottom line while cutting capital costs.Identify energy saving opportunitiesIrrespective of the departments in your hotel, every employee should go through awareness programs on green energy initiatives - greater use of solar panels to heat water, switching to LED lights that save energy, installation of thermostats in each room to regulate temperature, effective treatment of recycled water, and so on. Energy management training should be given to employees onboarding your hotel as it will help instill the value how to use energy more efficiently. Adopting the environmental practices at each department can serve as an effective tool for reinforcing the importance of energy management. Make energy efficiency an integral part of your hotel's culture.Calculate costs and paybackTimely evaluation and calculating costs and payback period becomes the core strategy for energy management program. The savings can be re-invested to enhance the guest experience, provide better operational procedures along with emerging environmental technologies. Given the competitive nature of the hotel and lodging industry and the associated difficulty of incremental revenue, the potential for reduction of operating costs is a compelling reason for hoteliers to consider investment in eco-friendly technologies.In the past couple of years, the number of guests seeking sustainable hotels has doubled. Based on the findings Booking.com's 'Global Sustainable Travel Report' 65% of global travelers prefer to stay in the eco-friendly accommodation. 68% confirm they are more likely to consider opting for lodging knowing that it was eco-friendly while 36% would choose an eco-friendly accommodation because it provides a local feel to their stay.Hotel chains are playing their part towards their commitment to sustainability. But all that said, sustainability measures only can work with the involvement of all stakeholders. Sustainability policies should be implemented by each hotel. However, to make eco-friendly practices the rule and not the exception and to make sure the guests are participating in the sustainability practices is not an overnight process. It can be accomplished with the involvement of all stakeholders and communication with staff, industry, investors and co-operation with guests.Switch to green practices for your hotel with our fully integrated hotel management solution now!

Use smart data marketing to maximise your hotel bookings

Hotelogix 24 April 2017
Many a times hotel target past guests with direct marketing mailers and waste time on guests who haven't been in touch with them since their stay. Smart data marketing can help hotels identify new potential guests and close the deal with them. It also helps hotels target the guests in real time by reaching out to them moments after they have searched a particular property or even flights to a particular destination. The possibility of converting these guests from lookers to bookers is extremely high.How can hotels use smart data marketing to maximize their bookings?Use existing customer data: Hotels should initially analyze the existing data that is available to them. They need to identify the percentage of existing guests as compared to first-timers, the demographics of their guest profiles and so on. This can help hotels target the right customer base for their property.Target the right customers in real time - with the right data, hotels can know where they need to target their model customers and create a look-alike target audience. Hotels can capture the guests during the micro-moments when they are most likely to convert by sending personalized messages or offering special tariffs for the guests required dates.Optimize targeting and creative in real time based on campaign conversions and who is actually booking- with intent data targeting, hoteliers can use direct marketing campaigns and dynamic rate marketing to target the guests who are researching their destination plans. By flashing the hotel's details across the various search options that a client uses with relevant data, a guest is more likely to choose that property over another. With smart data marketing, a hotel is repetitively reinforcing their brand to their future clients and creating a strong recall value.Use the collected data for all future campaigns - Hotels shouldn't be content with strong conversions on a one-off basis, this is a continuous cycle. Hotels need to collate the tactics that work and didn't work and use them for all future campaigns. Also, remember demographics or focus audiences can change as per different months or seasons, thus smart data marketing is ideal since it takes all these factors into consideration.Opt for a powerful cloud PMS that supports your smart marketing strategies. Opt for Hotelogix !now
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[Infographic] Quick Ways to Help your Boutique Hotel Win with Right Marketing Strategies

Hotelogix 11 April 2017
We all know that large, branded hotels have a leg up on the competition. Since they are big brands and have big budgets, they have bustling marketing departments teeming with talent. Nevertheless, hotel marketing teams at smaller, independent and boutique properties shouldn't fret. They should focus on execution of proper procedures to stand apart from the crowd. Hotel managers and boutique property owners must be diligent in keeping up with things like digital marketing and effective promotion and distribution. Attract the right customers-for business and leisure- and reach them directly, and encourage as many direct bookings as possible. Here's what boutique and independent hotels should know about attracting more guests with the right marketing mix in a flash!

How can technology shape the future of business travel | By Neha Arya

Hotelogix 29 March 2017
Millennials form a large segment of business travelers, and according to the 2015 GBTA Business Traveler Sentiment Indextm, by 2020 they shall comprise half of the global workforce. So a lot of the changes in the travel industry majorly depend on the needs of the new business traveler.So what does the future of Business Travel look like?Dominance of Digital Interaction - With the increased usage of Smartphones and tablets, 85% of all customer interactions will be digitized by 2020 as per Microsoft's predictions. Airline and hotel booking, blocking of seats, reserving dining options, adding extra facilities all shall be done via the Smartphone. All sectors of travel industry are now investing heavily in mobile friendly websites or apps so as to cater to their guest's needs and requirements. Today's travelers require information at the tip of their fingers and don't want to wait for it to be available.Combination of business and leisure trips - Today a business trip doesn't mean that the guest would be at work or at meetings from 9 to 5. Work timings, job descriptions etc. have changed drastically. Millennial travelers are interested in mixing business with leisure either during their trips or by extending their trips. Hotels are now redefining their concept of business hotels, guests don't just need internet access and business centers, but they are also looking at other local experiences that they can enjoy.Going Green - travelers as well as the hospitality industry are becoming more and more conscientious. They realize that we are constantly abusing our natural resources, so hotels, cruise, buses, flights etc are looking at ways in which they can reduce their carbon footprint and are incorporating the same in their marketing collateral.Personalized Services - With the gap between business and leisure travelers being very thin, travelers prefer to have personalized services being offered to them. Via data collection by hotels or their booking gateways, guests expect to have more choices as per their past travel history. By lieu of Google based advertisements and direct marketing options, guests already have choices being sent to them as soon as they start even considering their travel options.Rise of sharing economy - In our previous blog we have mentioned how AirBnB's are giving hotels a run for their money. Business travelers as well as those who are staying at a particular place for a longer duration prefer Airbnb's or homestays rather than the conventional hotels, it offers more flexibility and space to themCashless payments - Digital money transactions are rapidly becoming the norm, digital wallets, online transfer are replacing cash and credit card transactions.Artificial Intelligence - Robots and kiosks are replacing the front desk in many hotels across the globe. Millennial travelers prefer instant check-ins and check-outs through kiosks are the best solution. Hotels also use Robots for their concierge service and other departments. Hilton Mclean in Virginia, USA has partnered with IBM and is using 'Connie', the hospitality industry's first robot butler as the hotel's concierge. Connie provides basic information such as the spa and gym timings, location of the nearest bank, things to do as well as personalized information for a consumer's needs.The Future of Business Travel looks extremely interesting and it shall keep changing at a rapid pace especially seeing the pace in which technology is constantly changing.Make your hotel more business-travel friendly with Hotelogix PMS. Take the Hotelogix trial here!

Getting started with revenue management - managing your hotel room rates | By Kiran Sunny

Hotelogix 22 February 2017
It's easy for businesses to plateau in such a setting - occupancy alone can only take hotels so far. With so many accommodation providers and distributors for travelers to choose from, properties need to ensure that they're deriving maximum value from every booking they receive.Enter revenue management. The process is not new - larger hotel chains have been implementing these pricing strategies since the 90s, tweaking room rates to maximize profits. Today however, with the onset of cloud computing and SaaS companies, small and mid-sized properties can also leverage these solutions to optimize their pricing. With competition intensifying so rapidly, revenue management provides hoteliers with an opportunity to make the most of their inventory.With the wide array of tools available to property owners, the process has also become less complex. However, considering the number of variables involved when estimating demand, it's important to remember that it will still take some trial-and-error before owners stumble upon the perfect formula for their specific hotel.Here are a few important things to keep in mind while managing your room pricing - Understand when to prioritize occupancy: Occupancy is important - it's where the money comes from. However, investing all your efforts into solely driving higher occupancy can be counterproductive. This is best illustrated with an example. Consider a 10 room hotel in two scenarios. In the first instance, the manager is focused on driving occupancy and prices rooms to sell out. He ends up selling all 10 rooms for $90 each, earning the hotel $900. In the second instance, he focuses on revenue management and ends up selling only 9 rooms for $100 each. This also earns him $900. It's apparent that considering all the additional costs incurred by housekeeping and maintenance, the second instance is more profitable. Revenue managers should focus on attaining maximum value from each room night, rather than selling as many rooms as possible in order to add more to the bottom-line.Implement a reliable tool:In order to properly optimize revenue, hotels need to compile as much relevant data as possible. Information about competitor pricing and local demand can be invaluable for revenue managers. Since there are so many variables involved in accurately estimating demand, it can be hard for hoteliers to collect enough data. Modern revenue management tools however, source information directly from global OTAs. Booking.com's tool BookingSuite for instance, gathers competitor information directly from its parent site's enormous database. Revenue managers can use this information on the Rate Intelligence tool to get an idea about demand and pricing in the region for the time. It's important that any revenue management tool has access to a credible database or it can wreak havoc on the entire pricing strategy.It's important that any revenue management tool has access to a credible database or it can wreak havoc on the entire pricing strategy.Find the right blend of distribution channels: Every hoteliers would agree that direct bookings are the way to go when it comes to maximizing profitability. However, this isn't entirely true. While the direct booking themselves are pure profit, setting up the hotel website with the necessary optimizations and booking engine can be an expensive process. If you spend $500 on monthly SEO and website hosting fees, and attract 20 direct bookings, the cost per acquisition becomes $25. Register only 5 direct bookings and this cost quickly escalates to a massive $100 per customer. Remember that rooms being allocated to OTAs and other channels are not considering while evaluating the efficiency of your booking engine. Finding the right blend of room sales on your website, OTAs and other channels is critical in order to improve your earnings.The important thing to keep in mind is, revenue management is both - and art as well as a science. While the data, facts and figures can help, it's up to the manager to interpret this information and make an educated projection regarding future occupancy. It may take several attempts of trial-and-error before you discover the right strategy for your hotel. However, revenue management is a long-term play and the stability it provides your property - even in the off-peak season - is certainly worth it! In order to get the best results, it's advisable to implement a robust property management system that offers complete integration to a reliable rate managing tool.If you're looking to invest in a complete, all-round property management system, why not give Hotelogix a try? The free trial takes less than a minute to get started with!Learn more about pricing rooms in our free webinar with BookingSuite - click here to book your seat.
Article by Kiran Sunny

The life and times of the modern hotel management system

Hotelogix 20 January 2017
Plenty has been said about modern hospitality technology - especially hotel management systems. With the onset of cloud computing, technology adoption skyrocketed as independent hotel owners could now leverage cutting edge tools to compete with the evolved brands.However, with digitalization threatening to encapsulate every single aspect of hoteliering, maybe it's time to take a step back and take a look at the bigger picture.Technology is meant to simplify life for the staff and ultimately aid in improving the guest experience - the holy grail of establishing a lasting hotel legacy.So the most important question you need to ask yourself before you invest is whether the product is going to help you boost long-term guest satisfaction, either directly or indirectly.Long-term guest satisfaction starts with efficient hotel management With management technology having permeated almost every sector of hospitality today, the larger brands are constantly on the look-out for new ways to stay ahead of what's quickly becoming the norm. However, many of their innovations are short-term fixes that don't really provide guests with value in the long run. A good example of this is the mobile concierge services offered by several upscale hotels. With apps for almost everything available today, such offerings may be attractive but add little value to the guest's stay and will hardly compel them to return.Streamlining back-end operations at the various departments of the hotel is a lot more effective. By implementing digital tools that enable the front office, housekeeping, restaurants and various bars to operate more efficiently, hotels can save valuable time and resources. In turn, this allows them to better attend to guests.Ensuring long-term guest satisfaction isn't just about providing guests with the latest features and gimmicks, it's about having structures in place that make guests feel valued throughout the course of their stay. This isn't always dependent on technology adoption - even merely instructing your staff to smile at guests whenever they see them can have a positive impact on their stay.Anticipating the various needs of your guests and being proactive, rather than reactive, is a great way to leave a lasting impression.The modern property management system needs to evolveWhile indeed they're critical functions, property management systems today can't get away with just organizing front desk and housekeeping activities. They need to support real-time integration to supplemental third-party tools - in today's scenario, that's almost as fundamental as other routine capabilities. Moreover, they need to enable hotels to leverage guest information in order to create effective retargeting campaigns.Competition in hospitality is growing rapidly, with things becoming increasingly scrappy between suppliers and distributors. Commissions are increasing at twice the growth rate of industry-wide revenue. In such a competitive scenario, it's no longer enough for hotel software to merely be tools to organize tasks and optimize resources - they need to help hoteliers build and scale their business.While integration to third party extras like revenue management systems and rate shopping tools can help, the PMS itself needs to offer some level of in-built functionality in these areas. A simple evaluation process also helps properties make a decision faster.For instance, a basic level of pricing automation can be of immense use to smaller hotels that want better pricing management without having to invest in an all-out revenue management system. Having the capability to automate room rates based on the occupancy level in the property enables hotels to generate more revenue when occupancy is high. Moreover, by lowering prices during periods of low occupancy, properties can create demand during the off-season.Mobile hotel management - a new era in property managementHospitality has come a long way since the PMS broke free of infrastructure and pricing constraints that kept the technology beyond the reach of small and mid-sized hoteliers. While the modern cloud-based systems are much easier to adopt, the introduction of mobile management systems is set to take accessibility to a whole new level. Traditional cloud-based systems require workstations and a certain level of familiarity with the system. However, considering that almost everyone today is familiar and comfortable with smartphones, mobile-based systems are quickly growing in popularity.Adopting mobile-based management technology allows hotels to lower their dependency on expensive workstations. It also broadens the property's scope for employability as they're no longer as reliant on experienced personnel.Mobile management isn't expensive to adopt either, and the software can be used on almost any android or iOS smartphone. A major advantage of such a system is the mobility - the staff can carry out routine front office operations such as the night audit, check-ins and check-outs on the move.Additionally, managers can change rates from anywhere - the system is essentially like having the PMS in one's pocket.In a constantly evolving landscape blighted by unpredictability stemming from guest behavior, economic conditions and other such factors, hoteliers need developers to push the limits of digital technology - they need tools that simplify their everyday life and allow them to spend less time reading reports and more time with guests.If you're in the market for a property management system, you would do well to look at systems that go above and beyond the basics like front desk management - invest in a system that's equipped to maximize your growth in all areas, today's environment demands it!Why not try Hotelogix? The free trial takes less than a minute to get started!
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Hotelogix and GuestCentric join hands to offer hoteliers globally an integrated, cloud-based solution

Hotelogix 2 November 2016
GuestCentric Systems, the premier digital marketing platform for hotels announced a new partnership today with Hotelogix, a leading property management system (PMS) provider to automate hotel operations with channel manager, booking engine and front desk.This strategic alliance will empower hoteliers to benefit immediately from Hotelogix's cloud-based PMS and GuestCentric's digital marketing solution, enabling easier management in all aspects of hotel's operation.The system offer hotels a centralized dashboard through which they can manage all channels and a channel manager that supports over 400 real-time integrations with Hotelogix's PMS.Hotelogix is the only PMS currently being used in over 100 countries, by independent as well as group properties. Known as the world's easiest PMS to get started with, the company helps hotels migrate to the cloud in minutes. To ease the integration, new GuestCentric customers who opt for Hotelogix will enjoy two months' complimentary credit."We are delighted to partner with GuestCentric - this partnership allows us to expand our business into the North American and European markets where GuestCentric is more popular, giving us the opportunity to learn with an innovative company in Hospitality & Technology. Their extensive experience will strengthen our services, and our PMS solution will bring hoteliers an integrated platform to manage their business," said Aditya Sanghi, CEO & Co- Founder of Hotelogix.With GuestCentric's award-winning functionality in terms of design and innovation, and Hotelogix's widely trusted management solutions, hoteliers get the advantage of two enterprise-level tools. The harmonic synchronization between the two systems will help hoteliers worldwide to improve operational efficiency, attract more direct bookings, and drive incremental revenue."We share the same mission with Hotelogix to help hoteliers maximize revenue and provide their guests a seamless experience. The complete two-way integration of their PMS with our innovative digital marketing software will provide hoteliers an integrated hospitality solution", said Pedro Colaco, CEO of GuestCentric. "Hoteliers will now be able to run operations in a faster and more efficient way, and focus their efforts in providing guests a unique experience. "With Hotelogix we will be able to expand our business into the Middle East and Southeast Asia", concluded Colaco. About GuestCentric SystemsGuestCentric is the leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers enhance their brand, drive direct bookings and connect with their customers on all digital platforms. GuestCentric's award-winning solution provides hoteliers with the only unified solution for managing hotel guests' online journey: custom-built responsive web sites for mobile, tablets and desktops; an integrated booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor, Google and hundreds of other channels.GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon, and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World, Relais & Chateaux and VOILA Hotel Rewards.For more information, please visit http://www.guestcentric.com/About Hotelogix Hotelogix is a unique, cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline). Hotelogix is currently used by properties in 100+ countries.For more information, please visit: www.hotelogix.com
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Hotelogix Announces ServiceMyBusiness As Regional Partner For Canada

Hotelogix 27 September 2016
Global PMS provider Hotelogix has announced a partnership with Canadian service provider ServiceMyBusiness to boost accessibility to modern hotel management technologies like property management software and distribution systems. The collaboration will especially benefit the country's mid-level hotel segment by enabling properties to take advantage of the powerful platform.Cloud computing allows hoteliers to access their system from any part of the world, and enables real-time integration to other tools like distribution, revenue management and accounting systems. With Hotelogix's comprehensive property management system, Canadian accommodation providers can manage all aspects of their hotel operations such as the front desk, housekeeping, various points-of-sale and so on, from one centralized dashboard. By helping hoteliers lower their IT and infrastructure costs with an off-the-shelf solution, properties will be able to generate more revenue and compete with the larger, established brands in the region.ServiceMyBusiness has been providing leading IT services for clients in the hospitality, banking, health, production and government sectors for over eight years. With a plethora of experience in IT security, policy compliance, critical infrastructure, support and remediation, the service provider has joined hands with Hotelogix to help small and mid-sized properties in the region migrate to the cloud and improve their operational efficiency. "We care about our clients and are dedicated to discovering better ways to help them and the community, and our partnership with Hotelogix allows us to provide all properties in the region with a robust, cloud PMS solution that can help take their business get to the next level," said Alex Contreras, the Technology Director at ServiceMyBusiness.Small and mid-level hotels make up the largest segment of hospitality today and with the cloud platform's rapid year-over-year growth showing no signs of slowing down, the partnership aims to improve the Canadian hospitality landscape by equipping more properties with powerful industry tools like the cloud PMS. Hotelogix has been making their mark in global hospitality by providing hoteliers in over 100 countries with a powerful yet affordable PMS solution. The company also provides an integrated channel manager for all their clients, enabling hotels to optimize distribution in addition to management. "We've always been committed to equipping small and mid-level hotels with the best tools available to compete in today's highly congested online marketplace - our partnership with ServiceMyBusiness helps us provide Canadian business & properties with a comprehensive, all-in-one solution that greatly simplifies their life and we're delighted to be making a change," said Aditya Sanghi, the CEO and co-founder of Hotelogix.With competition in hospitality intensifying every year, the platform will soon be the only practical option for hoteliers looking to remain competitive - click here to experience the cloud.About ServiceMyBusinessServiceMyBusiness.com is Canadian cloud service provider, focused on finding ways to help clients and the community by providing hospitality companies with powerful cloud technology, helping them lower IT costs and take their business to the next level.
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Hotelogix and SnapShot announce strategic partnership

Hotelogix 16 September 2016
With this partnership Hotelogix customers will get free access to all of SnapShot Analytics for any and all of their properties. The integration between solutions will be frictionless and deep, providing hoteliers with unprecedented analytics capabilities at no additional cost.Both companies see this as a statement to how hospitality technology providers can work together to grow customer satisfaction at easily accessible rates."We at Hotelogix believe in providing premium product capabiity at very low cost, greatly via innovation. This combination of Hotelogix Cloud PMS with slick SnapShot analytics capability is a perfect example of that. " - Founder of Hotelogix, Prabhash Bhatnagar.Hotel analytics solutions greatly advance hoteliers' ability to see relationships between data sets and make better decisions for their hotels."Having managed hotel revenue for years, I have first-hand experience on the value of data, but it needs to be available to the decision makers in simple and visually pleasing way. We built SnapShot Analytics as a gateway to proper data." - COO and Co-Founder of SnapShot, David Turnbull.
Article by Kiran Sunny

Distribution vs Profitability - the future of hotel revenue management

Hotelogix 24 August 2016
Long periods of market uncertainty are becoming increasingly common in today's highly fragmented industry and hospitality professionals are always on the lookout for better ways to maintain consistent profitability. Revenue management strategies have played a critical role in enabling hotels to cover their operating expenses during periods of low demand. By employing dynamic pricing strategies based on market variables and accurate forecasting, properties began to witness significant improvements in the bottom-line.However, guest trends and spending patterns are subject to a high degree of unpredictability in our current digital landscape. The rapid onset of smartphone technology has seen OTAs capitalize on mobile platforms by offering travelers an unprecedented level of convenience in the form of apps and mobile-optimized websites. Unsurprisingly, the online agencies now dominate a sizeable portion of global distribution. According to data released by the HAMA Study & Kalibri Labs, while industry-wide revenue had witnessed incremental growth over a three-year period, commissions grew twice as fast. In fact, revenue management leaders Duetto recorded customer acquisition costs as high as 40%! In light of these developments, it may be time for revenue managers to modify their approach.Segregating all booking sourcesAlthough it's a fairly common industry practice among revenue managers, general managers and other hotel decision makers; estimating factors like ADR evolution targets and customer acquisition expenses can be costly if there's no objective information to back the projections.Analysis of each of the channels currently in use at the property is the first step to gathering objective data. At most hotels, the prominent channels are OTAs, direct booking centers including the hotel's website and front desk, corporate relationships, and travel agents connected to the GDS.All channels need to be studied for three key metrics:Gross Revenue - The total revenue being generated by each channel for a specific periodCustomer Demographics - The segment of travelers which each channel attracts Channel Costs - The total cost of customer acquisition associated with each channelWith sufficient information on each channel's gross revenue, demographics and cost of acquisition, revenue managers can evaluate the profitability of individual sources and identify areas that need to be prioritized.Measuring the performance of each channelWhile the information gathered by the above channel-wise segregation provides hotels with a clear picture of the profit breakdown, it fails to account for the opportunity costs. Put simply, a profitable scenario could have been significantly improved if certain transactions had taken place on different channels. This is where revenue managers can begin to have problems with the increasingly complexity, although the cutting-edge it can provide a hotel with is worth the effort.This is better illustrated with an example; consider a hypothetical scenario involving a 100-room property Hotel A, with four primary sources of bookings - two OTAs, a direct booking site, and a GDS network. Rooms sell for $100 on all channels.Now we analyze each channel's profitability, OTA 1:Costs - Commission of 25% for each bookingNet profit per room - $75OTA 2:Costs - Commission of 15% for each bookingNet profit per room - $85Hotel website:Costs - SEO, SEM, hosting/subscription expenses $400 ($4/room*)Net profit per room - $96GDS:Costs - Sales and marketing expenses, transaction fees ($10/room*)Net profit per room - $90[*in the most profitable scenario]At first glance, it would appear as though the most profitable channel is the direct booking portal. However, the customer acquisition costs here depend on the final number of rooms sold on the hotel's website for that period. For instance, if Hotel A were to sell 50 rooms through it's website, the costs incurred would be borne by those bookings and the cost of each acquisition would subsequently rise to $8. If this number is too low, costs can rise dramatically.GDS costs can fluctuate too, based on the hotel's objective. Costs will increase in the case of hotels that opt to lower their rates in order to maintain relations with agencies. OTAs tend to provide more stability when it comes to this aspect, albeit at a high cost.Analyzing results and uncovering the opportunity costAlthough it's tempting to focus solely on direct bookings, most hotels simply can't generate the sort of exposure they get through listing on OTAs - these are companies that spend several billion dollars annually on marketing and site optimization. Moreover, online agencies provide hotels with a powerful distribution platform and connect them to specific guest segments, such as last-minute travelers. The key is to uncover the opportunity costs associated with each of the hotel's channels - this allows revenue managers to take informed risks and determine the right blend of distribution and profitability.Once the objective data has been compiled, successful implementation of any strategy cannot take place without a coherent understanding between all the hotel's business units. The team should evaluate each channel's priority and ROI, as well as the customer segment they attract.This is important as certain channels are better suited to certain types of guests - bookings from families and last-minute travelers could be more likely to come from better connected platforms like OTAs while frequent business travelers and returning guests may prefer to book direct. This information enables hotels to improve their targeting by customizing specific emails and packages for different guest segments.Demand generation is a continuous process. Revenue managers need to constantly stay abreast of the latest political, economic and industrial news in order to take those crucial decisions at the right time. However, with the help of objective data and a robust strategy, the task can be significantly simplified.
Article by Kiran Sunny

Neither revPAR nor occupancy are ideal indicators of hotel profitability - it's all about the ARPAR!

Hotelogix 28 July 2016
There's no denying that room sales is the life-source of most hospitality businesses. But while establishing high occupancy is indeed important, it shouldn't be the sole focus of a modern hotel. When considering profitability, concentrating on maximizing occupancy does not always contribute more to the bottom-line. In fact, even occupancy reports cannot portray a clear picture of a property's performance in today's dynamic market.Why is revenue management necessary?Travelling trends change dramatically with time, making them impossible to predict. With millennials growing in numbers and attaining more spending power, hospitality began to witness new segments of travelers emerge. Many of these groups actually prefer independent properties over the larger, international chains. The rising seasonal demand for affordable accommodation has added to the already high level of uncertainty in the industry - hoteliers cannot accurately predict price expectations, pricing of competing properties, economic situations or the demand for a given day in the future. Moreover, customers now have a plethora of tools at their disposal to browse through hundreds of hotel rooms and compare them side-by-side before making a booking decision. And most of these booking portals don't contribute much to the hotel's own bottom-line.Revenue management is becoming a necessity for properties in order to stay competitive in such an environment as it allows hotels to sell the 'right product' to the 'right customer' for the 'right price', at the 'right time'!Understanding the basics of revenue managementThree of the most commonly used indexes in revenue management are occupancy, average daily revenue (ADR) and the revenue per available room (RevPAR).Occupancy refers to the percentage of hotel rooms that are occupied at a given time.The ADR is the average revenue generated per sold room, which is calculated by dividing the total revenue by the number of occupied rooms.Combining these two parameters gives us the RevPAR, which is the total revenue generated by the property divided by the total number of units.However, even the RevPAR doesn't give hoteliers a complete picture of their property's performance as it doesn't take into consideration all the costs associated with setting up the room for occupancy - it also doesn't account for additional sources of revenue such as restaurants, bars, casinos and so on.To better understand this, consider a hypothetical scenario involving two identical hotels A and B, both with ten rooms. Let's assume Hotel A prioritizes occupancy while Hotel B focuses on revenue management - so while A achieves 100% occupancy by lowering prices and selling each room for say, $90; B achieves 90% occupancy but sells each room for $100. In both cases, the total revenue generated is $900. But it's easy to see that Hotel A incurs more operational expenses associated with preparing an additional room and hence isn't as profitable as Hotel B.Hence it's clear that focusing on revenue management is a much better strategy to boost profitability than prioritizing the occupancy. However, hoteliers do need a better index than the revPAR.A metric that accounts for costsIn order to find a better index that can be used to effectively track hotel performance, there are two other factors that need to be considered, namely the costs per occupied room (CPOR) and the additional revenue generated at POS terminals. Let's examine these two indexes in more detail.CPOR: It refers to the costs associated with preparing a hotel room for occupancy. This includes the cost of housekeeping, replenishing toiletries, laundry expenses and so on. The more rooms the hotel fills, the higher these costs become.POS Revenue: All additional revenue coming in from POS terminals also contributes to the property's bottom-line and helps offset other operating expenses including the CPOR. However, this is only applicable at hotels where the POS terminals contribute significantly to overall revenue.As Ira Vouk explained in her article on revenue management, the adjusted revenue per occupied room (ARPAR) is a metric that factors in these indexes as well and can be calculated -ARPAR = [(ADR - CPOR) x Occupancy] + POS RevenueComing back to our hypothetical scenario, let's take the CPOR to be $10 and assume there are no additional sources of revenue. When we include these values while calculating occupancy, we can see that,ARPAR (A) = [(90 - 10) x 100] = $800 and ARPAR (B) = [(100 - 10) x 90] = $810This is a much better index to assess hotel performance more accurately. And since the expenses associated with preparing a room for occupancy don't change too often, hoteliers won't have to keep calculating these costs.A robust revenue management strategy is key to the long-term success of any hotel - not only does such a strategy substantially increase profitability during the peak season, it also helps create demand during the off-season by lowering costs. By keeping track of their ARPAR, managers can get a much clearer understanding of how these strategies are influencing their hotel's profitability. Flexibility for implementing revenue management strategies like dynamic pricing depends on the property management system in use - selecting the right cloud-based system that's capable of supporting integration to revenue management tools is integral to the whole process!

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