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IBC Integrates with Amazon and PayPal and is Chosen as the Technology Powering MasterKey Alliance

IBC Hospitality 26 September 2018
Today IBC Hospitality Technologies announces two exciting accomplishments. First, the company has been selected by MasterKey Alliance as the technology to power its Association's online B2B online marketplace. As the industry's only all-accommodation association, MasterKey will use IBC Hospitality Technologies to power its coalition of independently-owned and operated corporate housing, vacation rentals, serviced apartments and independent hotels. Next, integration between IBC's proprietary software and mobile payment providers Amazon Pay and PayPal is now complete.IBC, an OBASA Hospitality company, is one of the largest lodging B2B and B2C hospitality software and services providers globally. Its technology platform includes central-reservations system, booking engine, online revenue generation, patent-pending guest loyalty program, marketing services, a preferred partner network, and more."2018 will be a monumental year for IBC Hospitality Technologies," said Pamela Barnhill, IBC founder and COO. "Having our technologies powering the MasterKey Alliance speaks volumes to the robustness and flexibility of our solutions designed specifically for independently-owned and operated lodging accommodations around the world. We couldn't be happier to announce this technology partnership."We are equally thrilled to announce new opportunities for our member hotels," Barnhill said. "Recent integration to Amazon Pay and PayPal is giving travelers more choices in mobile payment methods. Through these programs and many more, IBC is continuing to drive value to its members."For more information on, visit For media inquiries, please contact Barb Worcester at IBC IBC is a leading provider of hospitality technologies. IBC allows hoteliers, management companies, ownership groups villas, and B&B's to manage all their assets within one easy-to-use integrated platform; including managed distribution, advanced CRS, and soft brand benefits. This proprietary platform provides full customer data and an entire suite of software solutions and digital marketing services that help hoteliers drive direct bookings. Direct bookings make the difference in ultimately creating repeat business and greater profitability. With IBC owners and operators can reclaim their revenue and guest data from the OTAs and Brands while maintaining their independence. Learn how at MasterKey Alliance (MKA)Founded in 2014, MKA collaborates with its members to maximize member financial returns by economically adapting, competing and evolving in today's rapidly changing hospitality marketplace. MasterKey Alliance provides industry-leading technologies, a B2B online marketplace, education tools, partner software and services discounts, full data transparency and custom-tailored content to owners and operators of alternative accommodations, vacation rentals, corporate housing, serviced apartments and independently-owned hotels.Additional benefits include $499/year for unlimited bookings. The ability to drive direct bookings and save on commissions can be seen in the ROI calculator at The savings go even higher when coupled with its technology provider's strong software and services offering 9-15:1 ROI.MKA is The All-Accommodations Association and Marketplace for Alternative Accommodation, Vacation Rental, Corporate Housing and Independent Hotel Owners and Operators. Learn more at

IVH Travel + InnCentives Loyalty Club Now Available as a Mobile App for iOS and Android Devices

IBC Hospitality 16 May 2018
Phoenix -- IVHTravel (, a loyalty-based travel site specifically for member travelers wanting to book private rates on accommodations, activities and rental cars, is now LIVE as a mobile app on the App Store and Google Play. The IVH Travel App enables travelers to choose from and book more than 1.1 million global lodging choices, while the InnCentives Loyalty Club (built into the app) gives members access to special private rates with free extras. People can now book roomnights with more variety, receive the best rates, earn cash-back rewards and redeem points for eGift cards or future lodging worldwide right from their smartphones or tablets."People love and the InnCentives Loyalty Club; they work in tandem by creating an engaging experience for guests while driving bookings for owners and operators," said Pamela Barnhill, president and COO of IVH Travel and IBC Hospitality Technologies. "With fingertip access to the full portfolio of hotels and a growing base of alternative lodging PLUS member accounts and rewards, we believe bookings will flow even faster - and so will guest engagement and communications. Full guest information is available to owners and operators. Our customers have been asking for a mobile app for some time, and we are proud to deliver."When members log into their InnCentives account via the IVH Travel App, they will see the lowest un-published rates that are not available to the public. They can also publish reviews, track requests and activities, create and manage wish lists, share pictures with friends, receive special offers, and enjoy no blackout dates."The new IVH Travel App is a great way to drive bookings, drive-down customer acquisition costs, and bring hoteliers closer to their guests," Barnhill said. "With this tool in hand, hoteliers are taking back control from the non-transparent channels, increasing revenues, and improving the overall guest experience."IVH Travel, powered by IBC Hospitality Technologies, was founded by hoteliers to combat the lack of guest information, affordable resources and all-inclusive rewards program. When travelers book at or via the new mobile app, the IBC booking engine captures full guest information that is shared with the owner.For more information on how your hotel can join IBC Hospitality and feature your property on, visit

IBC Hospitality Technologies Adds 'Cash-Back Rewards' to its IVH Travel InnCentives Loyalty Program

IBC Hospitality 6 March 2018
Phoenix -- IBC Hospitality Technologies is adding more benefits to its InnCentives Loyalty Club. Effective immediately, members can receive "cash back" each time they make a reservation on IVHTravel ( When an InnCentives member completes a stay, 5% of the total reservation value is placed into their digital wallet. Cash can accrue and be put towards future reservations, or it can be used to purchase gift cards from hundreds of participating restaurants, retailers and service providers globally."The InnCentives loyalty program just got better for hotels and their guests," said Pamela Barnhill, IBC CEO. "IVHTravel is the hotelier friendly online booking channel providing full guest information back to owners and operators. In addition, the cash back functionality is now available on the IBC booking engine. That means that hotels wanting to provide immediate cash-back rewards on their direct bookings, now can with IBC's booking engine. It is a win-win for everyone as the rewards drive direct bookings which drives down customer acquisition costs and bring the hotelier closer to their guests. The program is customizable for hoteliers but typically travelers booking on a hotel's website using an IBC booking engine solution receive 5% of room revenue to lower future reservation cost or use towards global e-gift card purchases."While cash-back programs aren't new, this one stands alone because it costs IVHTravel hoteliers nothing to participate," Barnhill said. "OTA'S are highly competitive, but our cash-back program is yet another way that IBC continues to drive more value to its members."IVHTravel, powered by IBC, was designed by hoteliers to provide full guest information back to hotels to drive down customer acquisition costs and improve the guest experience. is specifically for travelers wanting a variety of global rewards when booking accommodations worldwide. InnCentives is a travel loyalty accumulation platform that enables members to earn cash back, global e-gift cards and free nights worldwide at millions of lodging choices at lower rates when logged in by email or social media."When members book at and are logged into their InnCentives account, they will see special private rates not available to the public," Barnhill said. "They can also publish reviews, track requests and activities, create and manage wish lists, share pictures with friends, receive special offers, and enjoy no blackout dates."For more information on, visit For media inquiries, please contact Barb Worcester for IBC at

IBC Partners with AHLEI to Bring Certification Programs to its Independent Hotel Members

IBC Hospitality 20 February 2018
Phoenix -- Studies show that education and training leads to higher employee retention and guest satisfaction. As such, IBC Hospitality Technologies has partnered with the American Hotel & Lodging Educational Institute (the long-time training and education arm of the American Hotel & Lodging Assn.) to provide IBC members with hospitality industry certification resources. As an IBC member, independent hoteliers can purchase online study materials and gain access to online exams through a new customized landing page. AH&LA members receive discount pricing.Certifications available to IBC members through the AHLEI program include:Certified Hotel Administrator (CHA)Certified Hospitality Supervisor (CHS)Certified Guest Service Professional (CGSP)Certified Breakfast Attendant (CBA)Guest Service GoldGolden Opportunities Online Program and Certfication (English)Certified Hospitality Department Trainer (CHDT)"Hospitality professionals worldwide have been turning to AHLEI for 65 years to validate their industry knowledge and skills at every stage of their careers," said Pamela Barnhill, IBC president and COO. "We recognize that training and professional development are important for all properties, but independent hotels may not have access to the resources that are available to branded properties with corporate training departments. Partnering with a globally-recognized training organization like the American Hotel & Lodging Educational Institute gives IBC members access to the best in training for all staff -- from front line to management."This comprehensive professional development program uses AHLEI's training resources and professional certification for guest service employees, supervisors, trainers, and general managers," she said. "It is designed to help properties improve their profitability, guest satisfaction, and employee retention, and it also will help make that property stand out as a preferred choice for travelers."AHLEI certificartion is available as one of the many benefits to IBC member hotels inside which provides a customizable business intelligence dashboard with CRS functionality and soft brand benefits.Did You Know . . .Since 2012, more than 100,000 individuals have received at least one AHLEI certification, with the bulk of that number being the Certified Guest Service Professional (CGSP), the foundational hospitality certification for every employee working in the hotel industry. Consider this:The hospitality industry in the United States has been identified as one of six priority sectors likely to drive domestic employment growth over the next 10 years. The industry directly employs nearly 8 million individuals and hotel projects in the sector could add between 2.1 million and 3.3 million jobs by 2021.Hospitality is a field that rewards knowledge, skills, and initiative. Promotions can happen quickly, and more than 50 percent of all hotel general managers began their careers in hourly, entry-level positions, and 50 percent of c-suite executives as well. The industry is filled with stories of dishwashers and bellhops who started at 17 and worked their way up to general manager by the time they were 30.According to an article published in The Journal of Human Resources and Hospitality and Tourism, more than 51% of hospitality industry professionals surveyed believe that certifications are important for hospitality professionals to have. One survey respondent stated, "Certifications of any kind in industry professionals show a commitment to continuing education and are therefore valuable.""Certification is one of the best moves a hospitality professional can make in his or her career," said Jennifer Bonilla, AHLEI sales manager. "By offering certifications for various levels of professional development, IBC is providing valuable, career-building resources for its members. AHLEI is proud to partner with IBC to ensure that its members have the skills and knowledge to succeed and grow both personally and professionally."Originally part of AH&LA, AHLEI was acquired in 2017 by the National Restaurant Assn. and became part of its Training & Certification division. AHLEI offers hospitality training, educational resources and curriculum for high school and college hospitality programs, and professional certification for every position and level of training.About the American Hotel & Lodging Educational Institute (AHLEI)Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AHLA), AHLEI's mission is to be the preferred provider of quality resources to educate, develop, and certify hospitality educators, students, and professionals worldwide. AHLEI became part of the National Restaurant Association in 2017, connecting and leveraging the resources of two organizations that are deeply committed to a vision of career success and upward mobility for current and future hospitality, restaurant and foodservice employees.

IBC Hospitality Technologies Taps Top Advisors

IBC Hospitality 10 January 2018
Phoenix -- IBC Hospitality Technologies is entering the new year with a newly-formed Advisory Board. The high-profile panel of experts will lend advice and provide guidance on IBC's technology and strategy, helping the company to capitalize on opportunities in areas such as strategic partners, search, loyalty rewards, voice, artificial intelligence, data science, cybersecurity and sustainable growth. IBC is the world's most comprehensive solution for providing independent hotels with proprietary software to manage distribution and soft benefits along with proven digital marketing services."We are launching the IBC Advisory Board today to leverage the skillset of some of the most relevant experts in hospitality who will help us ensure that our programs and solutions care for the needs of all our customers," said Pamela Barnhill, IBC president and COO. "These strong minds will make us a stronger company with stronger products that will attract the strongest customers. The IBC Board of Advisors understands our dedication to serving independent hotels and alternative lodging worldwide. They will be integral to our growth and instrumental in our goal of helping hotels reclaim their revenue and guest data from the OTAs while maintaining their independence from soft brands and chains."Members of the IBC Advisory Board include: Scott Brennan , Chief Growth Officer, RoomIt by CWTScott Brennan leads the hotel division vertical, including all elements of the end-to-end hotel business. His role is to grow Carlson Wagonllit Travel's hotel business and ensure its clients, suppliers and travelers receive a differentiated value proposition. Previously he served CWT as EVP and Head of Global Supplier Management. Former posts include Global Head of Partnershps for Rocketmiles, VP of Global Strategic Partnerships for Hilton Worldwide, and a variety of leadership roles at GE.Scott Brodows, Vice President, HopperScott Brodows has spent 20+ years as a leader in the travel technology and distribution space. As VP of Hotel Supply for Hopper, he assists the leading travel app company in revolutionizing the way people shop and book trips on their phone. Prior to joining Hopper, Brodows spent 12 years at Sabre, most recently working COO of the newly acquired SynXis hotel reservations service provider business. He also held various operations and business development roles at Travel Tripper, TravelClick, Travelocity/ and most recently at Intent Media.Philip Ferri, Chief Executive Officer, TnoozKnown for his strategic approach to maximizing shareholder value,Philip Ferri sits at the helm of Tnooz, the original independent voice in travel and hospitality technology, and has been a member of the Tnooz board of directors since its inception. Prior to joining the online travel news network, Ferri served as chief financial officer for several companies, including: Phocuswright, LBF Travel, Inntopia, Alshamel Travel/Carlsonwagonlit Travel, Direct Travel, Travelation, Ernst & Young (London), and financial controller at American Express Travel Related Sercices. His expertise spans consulting to startups and growth companies in multiple industries. He also boasts extensive mergers and acquisitions experience.Michael Fisher, President, TravelenergyMichael Fisher is a 40 year hospitality veteran focused on travel and tourism and bringing international visitors to the United States. As president of Travelenergy, he is currently working with travel industry partners in developing and implementing global tourism sales and marketing strategies. Prior to founding Travelenergy, Fisher served as President of Gullivers Travel Associates, one of the largest global travel organizations. Michael started in the family business, Allied Tours, and for over 30 years was a catalyst for major industry innovations that propelled Allied Tours to a leadership position, and became the largest tour operator selling travel to the United States from the global marketplace.Caryl Helsel, President & CEO, Dragonfly Hospitality ResourcesCaryl Helsel boasts 25 years of industry experience. Her executive roles include directing revenue management, distribution, sales and marketing, and IT teams at Heritage Hotels & Resorts, TravelClick, Kimpton Hotel & Restaurant Group, ARAMARK Parks & Destinations and Mandarin Oriental Hotel Group. She also served as cofounder and partner in consulting firm Inspire Resources. Helsel co-authored two best-selling revenue management publications for HSMAI that serve as the foundation of its Certified Revenue Management Executive (CRME) certification program used by universities as the basis of their revenue management curriculum. She is a past president of HEDNA and was on the 2016 and 2017 Americas Board of HSMAI.Richie Karaburun, Professor, New York UniversityProfessor Richie Karaburun has been successfully assisting in the growth and expansion of travel companies for the last 25 years, providing them with his immense knowledge of sales, marketing and business development. Karaburun joined NYU as Visiting Clinical Assistant Professor at Johnathan M. Tisch center for Hospitality and Tourism. He brings unprecedented experience and familiarity of diverse international, cultural and business practices to companies. Prior posts include Managing Director at Roomer, Vice President of Global Supplier Relations at RADIUS, President at Gulliver's Travel Associates (GTA) North America, and Vice President of Product Development and Contracting at American Tours International.Flo Lugli, ISHC, Principal, Navesink Advisory GroupA well-known expert on travel industry distribution, travel technology, and digital presence, Flo Lugli was recently recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP). She also was recognized as one of the "Most Powerful Women" in Travel for seven years by Travel Agent magazine and listed among the Top 75 hotel executives and Top 10 technology experts by Lodging magazine. As head of Navesink, Lugli helps businesses drive revenue growth and enhance profitability. Most recently, she served as the executive VP of marketing for Wyndham Hotel Group, and held executive roles with Travelport, Cendant Corp., and Lugli is also Non-Executive Chair of the Global Hotel Alliance and has held many advisory and board of directors posts, including serving for two terms as president of HEDNA.George Roukas, Partner, Hudson CrossingGeorge Roukas is an expert in product management, technology and competitive strategy. Prior to co-founding Hudson Crossing in 2007, he served as Group VP of Product Management for Travelport, where he led the strategy, development and management for all products facing Galileo's North American agency partners. Prior to Travelport, Roukas was VP of Product Management and Strategy for Cendant Travel Distribution Services' Supplier Services group. He also worked for PhoCusWright as a consultant to several well-known travel companies, primarily in the area of web site usability for e-commerce.Steven Rubin, President and Founder, TRI HospitalitySteven Rubin is an expert in Travel Revenue Innovation (TRI). He founded TRI to help hotels and travel companies identify new opportunities, improve risk tolerance, drive brand awareness, and anticipate consumer behavior to maximize revenue. Rubin's previous positions include VP of Revenue at Denihan Hospitality, VP and General Manager at Travelzoo, Commercial Director at YOTEL, and Regional Director of Revenue and Distribution at Kimpton Hotels. He is an active member of HSMAI and HEDNA, serves as co-chair for the HEDNA Metasearch working group, and was a primary author of HEDNA's publication "Heavy Meta: How to optimize your presence on Metasearch." Rubin is also an Adjunct Professor of Strategic Pricing and Revenue Management at New York University.

IBC Hospitality Technologies Unveils RES360 for Medium and Large Management Companies and Ownership Groups

IBC Hospitality 31 October 2017
Phoenix -- IBC Hospitality Technologies is unveiling a Complete Hospitality System in an effort to help struggling independent hotel owners, multi-property owners, management companies, operations and hospitality sales teams pull important information into one simple-to-read dashboard. Called RES360, the solution features a customizable dashboard connecting all information critical to making smart business decisions. Included in the RES360 Complete Hospitality System is a hotel booking engine, RevPAR solutions, advanced CRS, guest loyalty program, digital marketing services, a preferred partner program and hotel soft brand benefits."Logging into multiple reporting systems to get the business intelligence needed to make smart operating decisions can be frustrating," said Pamela Barnhill, president and COO of IBC Hospitality Technologies. "With RES360, hotel operators can follow every dollar, all in one place. This robust system will solve the day-to-day challenges of single, multi-unit ownership/management hotel and alternative lodging operators who are competing against the large corporate chains to maintain profitability due to thin online margins. RES360 gives hoteliers access to all the business tools they need to regain control of bookings."With RES360, ownership/management can . . .Capture guests directly from the vanity website with a customized branded booking engine that offers guest add-on options. Rather than facing the negative RevPAR impact of losing room nights to the OTAs, RES360 turns lookers into bookers by seamlessly embedding IBC's hospitality booking engine into a property's existing website with two simple lines of code.Optimize a hotel's revenue by controlling rates, inventory and guest data with managed distribution, plus increase bookings through Google Metasearch, GDS and more. All optimization is managed from the admin, reporting, and business intelligence dashboards.Achieve integration with more than 50 content management and revenue management systems, and 100s of property-management providers to improve online distribution.Enable travelers to accrue a variety of global rewards in addition to booking a wide range of accommodations at more than 1.1 million destinations across the globe. IBC's patent-pending InnDependent InnCentives loyalty program (available for consumers at also enables loyalty club members to use their credits to purchase eGift cards redeemable at restaurants and retailers globally.Take control of the web with strategic digital marketing services, including: Search Engine Optimization, Pay Per Click, retargeting, email marketing, social media and more.Expand market reach through preferred partnerships. RES360 enables hoteliers to receive the services they need to stay competitive and keep costs low. Partners include Online Travel Agencies, Global Distribution Systems, Wholesalers Property Management Systems, Central Reservations Systems, Revenue Management Systems, and Channel and Online Booking Systems.Gain access to bulk discounted pricing on supplies, training and support services."Non-branded independent and boutique lodging is more popular today than ever before," Barnhill said. "As travelers want and expect more during their stays - more authentic experiences, more local culture, and more one-of-a-kind moments - we are seeing a large group of management and ownership companies struggling to meet this demand with the right software. RES360 will help operators meet these demands by enabling them to be more active on digital marketing channels such as their vanity website, meta, social media, SEO, mobile websites and more, to promote their uniqueness. Personalization and rewarding guests for being loyal is key. Hotels that go above and beyond with customer service stand out to travelers."Independent/boutique hotels budgeting for technologies that will drive and support customer relationships in 2018 need RES360," Barnhill said. "This system will customize business experiences and help properties succeed."

IBC Hospitality Technologies Launches Website Redesign

IBC Hospitality 19 September 2017
Phoenix -- Today, IBC Hospitality Technologies, a software company aimed to help independent hoteliers with management and marketing, announced the redesign and relaunch of its website IBC Hospitality Technologies is placing increased focus on simplifying solutions for independent hoteliers. The site now features a cleaner and more contemporary design, along with the ability to self-onboard in minutes or receive detailed demostrations. The new website is designed to provide a more engaging user experience for hoteliers and enhance navigation."We want to clearly communicate how simple it is for hoteliers to easily evaluate their business by connecting their systems, receive guest information, and to drive direct bookings through a vanity website with booking engine and demand channels such as meta, as well as marketing support with services such as retargeting to the vanity website," said IBC Hospitality Technologies CEO and Founder Pamela Barnhill. "Hoteliers, especially independents, struggle to find cost-effective solutions like these to drive direct bookings. We want our redesigned website to showcase the accessibility and importance of these strategies."Visitors can now more easily browse IBC Hospitality Technologies solutions, learn about the company, and access industry news, tutorials and insights through the blog. IBC offers CRS, booking engine, digital marketing and integration solutions for independent hoteliers. The new website clearly outlines each of these services and additional solution options for independent hotels and hotel groups.To see the new site visit

OpenKey Named Exclusive Mobile Key Provider For IBC Hospitality Technologies

IBC Hospitality 12 September 2017
DALLAS, TX and Phoenix -- Corporate hotel chains aren't the only ones imbuing their hospitality experiences with newly developed technologies. An exclusive technology partnership between OpenKey and IBC Hospitality Technologies is now enabling independent hotels worldwide to offer the in-demand mobile service to guests who prefer to bypass the front desk, go straight to their rooms upon arrival, and use their smartphones as room keys. The partnership is a win-win; OpenKey will grow its customer base by bringing its innovative mobile keyless entry services to IBC's independent hotel clients all over the world, and IBC will further enhance its technology portfolio by adding yet another cutting-edge, convenient and desirable mobile guest solution.The award-winning OpenKey technology is already a part of the guest experience at hotels in eight countries across four continents, providing seamless room access in place of ecologically detrimental disposable plastic keys. The technology further offers guests access to conveniences such as remote check in to bypass the front desk, as well as directions to the property, amenity booking, notification of early or late arrival, and more."We're excited to integrate OpenKey technology into IBC's excellent range of services and extensive hospitality portfolio," said Brian Shedd, Vice President of Sales & Marketing for OpenKey.Headquartered in Phoenix, IBC offers a portfolio of products and services including the proprietary IBC hotel management platform offering managed distribution, advanced Central Reservation System (CRS), and soft brand benefits to independent hotels, villas, and even bed & breakfasts around the world. Considering more than half of the world's hotel properties are independently owned, that's quite a bit of potential. At a time with online search placing new pressures on small business owners who provide hospitality, IBC's technological tools enable properties to reclaim their revenue from online travel agencies (OTAs) while maintaining independence from soft brands and chains."Guest conveniences are key to drawing clientele, and independent hotels are looking for every technological advantage they offer to both new and returning guests," said Pamela Barnhill, president and COO of IBC Hospitality Technologies. "With mobile emphasis gradually shifting from bookings, marketing and concierge services to guest interaction and engagement, independent hoteliers worldwide are recognizing the importance of adding an optional mobile key solution to the equation. Through this partnership, OpenKey will be enabling independent hotel owners and operators to drive their mobile app strategies, improve two-way guest communications, reduce overhead, boost an operation's margins, and increase customer satisfaction and loyalty. We are delighted to be adding OpenKey to our growing list of technology services offered to our independent hotel customers."About OpenKeyFounded in 2014, OpenKey is reinventing the hospitality experience through its mobile access solution. The OpenKey app is the industry standard for universal mobile key technology and works with the majority of digital hotel locks. Hotels and their guests benefit from OpenKey's platform providing efficiency, convenience and cost savings. OpenKey is a privately held company located in Plano, Texas. The company has been funded by several of the largest hotel ownership and management companies in the world. The app is available for both iOS and Android devices. For more information, please visit

Wealthy Walker Joins IBC Marketplace to Help Independent Hotels in India Manage Rates & Inventory

IBC Hospitality 10 August 2017
Karnataka India and Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels and alternative lodging, is working with Wealthy Walker Technologies to provide channel management services to IBC member hotels in India. Through this integration partnership, independent hotels and soft brands using the IBC hotel management platform can also use the Wealthy Walker channel manager to push daily rate and inventory updates to the various OTAs."Rather than managing rates with each individual OTA, Wealthy Walker provides a single platform to hotels whereby they can update rates and availability as needed," said Deep Shikha, Wealthy Walker E-Commerce and Revenue Manager. "In turn, we will push the updated information to all major online travel agencies, such as Agoda, Booking, Clear trip, Goibibo, GTA, Hostel World, Hotelbeds, Jovago, Jumia Travel, Make my trip, Travel Guru etc. Not only is this a huge time saver for hoteliers, but it also ensures that properties are optimizing rates to capture reservations. As a single point of contact for hotels, Wealthy Walker is streamlining operations and maximizing revenues."The Wealthy Walker cloud manager offers some of the best pricing in the market, plus an innovative user interface, reliable advanced technology and efficient tech support. The technology is highly secured and hosted on the private virtual Google cloud platform. IBC Marketplace is an online portal for centrally managing ALL property technologies, including CRS, property-management system, marketing, loyalty program, rate shopping, revenue management and more. This platform equips independent hotel operators with the tools they need to manage their hotel assets, including rates and loyalty in one place, determine which channels are generating the most business, and see which marketing programs are succeeding or failing and then retargeting offers for a better return on investment."Our goal at IBC Hospitality Technologies is to find technology partners that help hoteliers work more efficiently, drive bookings and improve on the overall guest experience. We welcome Wealthy Walker to our growing family of technology partners."

IBC Introduces 'Omni' and 'Optima' Membership Packages

IBC Hospitality 14 June 2017
Phoenix -- IBC (InnDependent Boutique Collection) is introducing two membership packages for independent hotels that will enable them to choose how they wish to use the new IBC Marketplace online portal that centrally manages ALL property technologies. The Omni Package (designed for large properties, management companies and ownership/enterprise businesses) is customizable and provides all-inclusive CRS, PMS connectivity, digital marketing, loyalty, OTA connections, IBC One Revenue Management, GDS, Internet bookings, Rate Shopping, Retargeting services and more. The Optima Package (an entry-level offering for single property owners with one to 1,000 rooms) provides all the tools needed to drive bookings and loyalty using Meta and Cost-Per-Click (CPC) budget with ala carte functions, including website builder, reputation management, purchasing discounts and more, but without the additional bells and whistles available through Omni.Both programs include the full reporting, business intelligence, image library, ROI-driven meta bookings, full guest information, proprietary visual booking engine with global loyalty, activity/rental car and cancellation protection add-ons, national and international trade show/sales missions/corporate RFP channels, customizable email templates, packaging, multi-currency and multiple language and much more."By developing the Omni and Optima packages, IBC is revamping its services to better encompass the market's need for a complete solution," said Pamela Barnhill, president and COO of IBC. "Omni is the only bundled service of its kind. Most hoteliers need three different companies to cover what the Omni package solves: lower costs, increased revenue and access to their data in one easy-to-use platform. If Omni is too feature-rich, Optima is the ideal solution for hoteliers looking just to manage their marketing and distribution in one place; in fact, they can self-onboard in minutes here. Optima will enable single-property owners to keep their independence from the costly brands and reduce high expenses of digital marketing companies and preserve the unique character and identity of their property - as well as their name."The new IBC Marketplace is an at-a-glance repository of property information - whether it's a look at one hotel using Optima or several hotels flying varying brand flags across a large ownership or management company via Omni. With access to this type of business intelligence, independent hoteliers will have the data they need to drive bookings and RevPAR.To find out more about the new Omni and Optima packages available through the improved IBC Marketplace, visit For media inquiries, please contact Barb Worcester for IBC at

IBC Marketplace Now Serving as Technology Management Hub for Independent Hotels

IBC Hospitality 31 May 2017
Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels, announces that its IBC Marketplace has evolved from a standalone Central Reservation System (CRS) to an online portal for centrally managing ALL property technologies, including CRS, property-management system, marketing, loyalty program, rate shopping, revenue management and more. This customizable, enhanced functionality will equip independent hotel operators with the tools they need to manage their hotel assets, including rates and loyalty in one place, determine which channels are generating the most business, and see which marketing programs are succeeding or failing and then retargeting offers for a better return on investment."IBC diligently works to stay ahead of the curve when it comes to hotel technologies," said Pamela Barnhill, president and COO of IBC. "One of the largest challenges as an independent owner is the lack of cloud-based CRS or 'Intranet' capabilities like their branded counterparts have. Every property works with a surplus of vendors, and being able aggregate all the data that comes from each system is challenging. By enabling our independent hotel customers to access and manage all data in one central location is key to helping them operate more efficiently, effectively and profitably."The new IBC Marketplace is an at-a-glance repository of property information - whether it's a look at one hotel or several hotels flying varying flags across a large ownership or management company. Where do I invest marketing? How am I trending from a search perspective? With whom should I spend my marketing dollars? Why is this hotel underperforming compared to the other hotels thriving in my system? Answers to all these questions are available via the executive dashboard. With access to this type of business intelligence, independent hoteliers will have the data they need to drive bookings and RevPAR.Enhancement to the IBC Marketplace has been in development for almost a year. IBC's internal team of hospitality technology specialists worked tirelessly to create a central hub that performs "all things for all members."Through the IBC Marketplace, independent hoteliers can:Update ExpediaUpdate all connected channels including Google, metachannels, FIT and many moreCreate a new website in minutes with IBC's new website builder or request a custom design websiteAdd IBC One Revenue Management systemIntegrate with 50+ Channel Management and Revenue Management SystemsIntegrate with hundreds of Property Management SystemsEasily add a booking engine widget with top conversions and design including rental car, activity add-ons and cancellation protectionOptimize administration, reporting, and business intelligence dashboardsStreamline purchasing and automated invoicing platformsMaximize RevPAR with IBC managed distribution"The world's most powerful hotel reservation system and CRS for independent hotels has just been made even better," said Cody Engilman, IBC director of sales. "For independent hotels, there is no better technology platform out there. For hotel management companies that have both independents and brands in their portfolios, IBC Marketplace offers significant benefits as well. If the management company uses IBC, for example, they can log-in to to manage their independent hotels and see how the branded properties are doing. Rather than logging in and out from one site to the next to check on hotel performance, this central hub does it all for everyone."Hoteliers can create a new website using this executive dashboard. In just a few simple steps, the Website Wizard will give a fresh look that mirrors all custom hotel colors and logo branding in minutes. The process is end-user based, so no third-party designer involvement is required. Hoteliers can also top-off their budgets through the dashboard using Meta through Google and CPC (cost-per-click). Everyone charges for this, but not IBC; it's part of our package. Hoteliers can add money to Meta or a CPC campaign via the IBC Marketplace with just a click. These tools are giving more control back to the independent hotelier.To find out more about the new and improved IBC Marketplace, visit

IBC Brings Relationship Management to Independent Hotels via Strategic TrustYou Partnership

IBC Hospitality 2 May 2017
Munich and Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels and alternative lodging, today announced an agreement with TrustYou, the world's largest guest feedback platform, to bring guest feedback management via its platform to IBC customers. Through this integration, independent hotels and soft brands using the proprietary IBC hotel management platform will have free access to the TrustYou Stars Lite platform that captures and markets post-stay feedback from guests. The majority of a hotel's own collected reviews are stored in hidden databases, unseen by travelers and unused by hotels. Using actionable guest surveys, TrustYou Stars Lite will make review content visible to the masses."IBC members can now rely on the world's largest guest feedback platform to drive higher guest satisfaction scores by monitoring, surveying and acting on reviews - free of charge," said Michael Menzel, CRO and VP Strategic Partnerships at TrustYou. "Collecting guest feedback is essential to improving the hotel product and influencing future bookings. By collecting and sharing guest feedback with TrustYou, independent hotels can impact their bookings on a wider scale. This data will help identify strengths and hone in on areas that need improvement. With the TrustYou Stars Lite platform, IBC hotels can seamlessly launch surveys and collect guest feedback, push reviews to Google, positively influence their TrustScore and Meta-Reviews, market their reviews on their own website, and use the insight to improve the hotel product.""Being able to boost a hotel's visibility on Google is important to independent owners and operators today," said Pamela Barnhill, IBC president. "The more frequently a property responds to a review, the quicker it will generate new bookings. By partnering with TrustYou, IBC is enabling independent hoteliers with a free solution to enhance the quality of their service by being more responsive to online reviews and help them to gain better search rankings and visibility on all online channels including their own website. We are pleased to add this global company to the IBC Marketplace, a robust CRS with distribution and soft brand benefits."According to a recent consumer survey report:84% of people trust online reviews as much as a personal recommendation90% of consumers read less than 10 reviews before forming an opinion about a business74% of consumers say that positive reviews make them trust a local business more58% of consumers say that the star rating of a business is most importantTo find out more about the IBC / TrustYou partnership or to arrange an interview, please contact Barb Worcester for IBC at, and for TrustYou, contact Katharina Sickora TrustYouTrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler's journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou's platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world's leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou's guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at *TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor.

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