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IBC Hospitality Technologies Unveils RES360 for Medium and Large Management Companies and Ownership Groups

IBC Hotels 31 October 2017
Phoenix -- IBC Hospitality Technologies is unveiling a Complete Hospitality System in an effort to help struggling independent hotel owners, multi-property owners, management companies, operations and hospitality sales teams pull important information into one simple-to-read dashboard. Called RES360, the solution features a customizable dashboard connecting all information critical to making smart business decisions. Included in the RES360 Complete Hospitality System is a hotel booking engine, RevPAR solutions, advanced CRS, guest loyalty program, digital marketing services, a preferred partner program and hotel soft brand benefits."Logging into multiple reporting systems to get the business intelligence needed to make smart operating decisions can be frustrating," said Pamela Barnhill, president and COO of IBC Hospitality Technologies. "With RES360, hotel operators can follow every dollar, all in one place. This robust system will solve the day-to-day challenges of single, multi-unit ownership/management hotel and alternative lodging operators who are competing against the large corporate chains to maintain profitability due to thin online margins. RES360 gives hoteliers access to all the business tools they need to regain control of bookings."With RES360, ownership/management can . . .Capture guests directly from the vanity website with a customized branded booking engine that offers guest add-on options. Rather than facing the negative RevPAR impact of losing room nights to the OTAs, RES360 turns lookers into bookers by seamlessly embedding IBC's hospitality booking engine into a property's existing website with two simple lines of code.Optimize a hotel's revenue by controlling rates, inventory and guest data with managed distribution, plus increase bookings through Google Metasearch, GDS and more. All optimization is managed from the admin, reporting, and business intelligence dashboards.Achieve integration with more than 50 content management and revenue management systems, and 100s of property-management providers to improve online distribution.Enable travelers to accrue a variety of global rewards in addition to booking a wide range of accommodations at more than 1.1 million destinations across the globe. IBC's patent-pending InnDependent InnCentives loyalty program (available for consumers at www.ivhtravel.com) also enables loyalty club members to use their credits to purchase eGift cards redeemable at restaurants and retailers globally.Take control of the web with strategic digital marketing services, including: Search Engine Optimization, Pay Per Click, retargeting, email marketing, social media and more.Expand market reach through preferred partnerships. RES360 enables hoteliers to receive the services they need to stay competitive and keep costs low. Partners include Online Travel Agencies, Global Distribution Systems, Wholesalers Property Management Systems, Central Reservations Systems, Revenue Management Systems, and Channel and Online Booking Systems.Gain access to bulk discounted pricing on supplies, training and support services."Non-branded independent and boutique lodging is more popular today than ever before," Barnhill said. "As travelers want and expect more during their stays - more authentic experiences, more local culture, and more one-of-a-kind moments - we are seeing a large group of management and ownership companies struggling to meet this demand with the right software. RES360 will help operators meet these demands by enabling them to be more active on digital marketing channels such as their vanity website, meta, social media, SEO, mobile websites and more, to promote their uniqueness. Personalization and rewarding guests for being loyal is key. Hotels that go above and beyond with customer service stand out to travelers."Independent/boutique hotels budgeting for technologies that will drive and support customer relationships in 2018 need RES360," Barnhill said. "This system will customize business experiences and help properties succeed."
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IBC Hospitality Technologies Launches Website Redesign

IBC Hotels 19 September 2017
Phoenix -- Today, IBC Hospitality Technologies, a software company aimed to help independent hoteliers with management and marketing, announced the redesign and relaunch of its website www.ibchospitality.com. IBC Hospitality Technologies is placing increased focus on simplifying solutions for independent hoteliers. The site now features a cleaner and more contemporary design, along with the ability to self-onboard in minutes or receive detailed demostrations. The new website is designed to provide a more engaging user experience for hoteliers and enhance navigation."We want to clearly communicate how simple it is for hoteliers to easily evaluate their business by connecting their systems, receive guest information, and to drive direct bookings through a vanity website with booking engine and demand channels such as meta, as well as marketing support with services such as retargeting to the vanity website," said IBC Hospitality Technologies CEO and Founder Pamela Barnhill. "Hoteliers, especially independents, struggle to find cost-effective solutions like these to drive direct bookings. We want our redesigned website to showcase the accessibility and importance of these strategies."Visitors can now more easily browse IBC Hospitality Technologies solutions, learn about the company, and access industry news, tutorials and insights through the blog. IBC offers CRS, booking engine, digital marketing and integration solutions for independent hoteliers. The new website clearly outlines each of these services and additional solution options for independent hotels and hotel groups.To see the new site visit www.ibchospitality.com.
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OpenKey Named Exclusive Mobile Key Provider For IBC Hospitality Technologies

IBC Hotels 12 September 2017
DALLAS, TX and Phoenix -- Corporate hotel chains aren't the only ones imbuing their hospitality experiences with newly developed technologies. An exclusive technology partnership between OpenKey and IBC Hospitality Technologies is now enabling independent hotels worldwide to offer the in-demand mobile service to guests who prefer to bypass the front desk, go straight to their rooms upon arrival, and use their smartphones as room keys. The partnership is a win-win; OpenKey will grow its customer base by bringing its innovative mobile keyless entry services to IBC's independent hotel clients all over the world, and IBC will further enhance its technology portfolio by adding yet another cutting-edge, convenient and desirable mobile guest solution.The award-winning OpenKey technology is already a part of the guest experience at hotels in eight countries across four continents, providing seamless room access in place of ecologically detrimental disposable plastic keys. The technology further offers guests access to conveniences such as remote check in to bypass the front desk, as well as directions to the property, amenity booking, notification of early or late arrival, and more."We're excited to integrate OpenKey technology into IBC's excellent range of services and extensive hospitality portfolio," said Brian Shedd, Vice President of Sales & Marketing for OpenKey.Headquartered in Phoenix, IBC offers a portfolio of products and services including the proprietary IBC hotel management platform offering managed distribution, advanced Central Reservation System (CRS), and soft brand benefits to independent hotels, villas, and even bed & breakfasts around the world. Considering more than half of the world's hotel properties are independently owned, that's quite a bit of potential. At a time with online search placing new pressures on small business owners who provide hospitality, IBC's technological tools enable properties to reclaim their revenue from online travel agencies (OTAs) while maintaining independence from soft brands and chains."Guest conveniences are key to drawing clientele, and independent hotels are looking for every technological advantage they offer to both new and returning guests," said Pamela Barnhill, president and COO of IBC Hospitality Technologies. "With mobile emphasis gradually shifting from bookings, marketing and concierge services to guest interaction and engagement, independent hoteliers worldwide are recognizing the importance of adding an optional mobile key solution to the equation. Through this partnership, OpenKey will be enabling independent hotel owners and operators to drive their mobile app strategies, improve two-way guest communications, reduce overhead, boost an operation's margins, and increase customer satisfaction and loyalty. We are delighted to be adding OpenKey to our growing list of technology services offered to our independent hotel customers."About OpenKeyFounded in 2014, OpenKey is reinventing the hospitality experience through its mobile access solution. The OpenKey app is the industry standard for universal mobile key technology and works with the majority of digital hotel locks. Hotels and their guests benefit from OpenKey's platform providing efficiency, convenience and cost savings. OpenKey is a privately held company located in Plano, Texas. The company has been funded by several of the largest hotel ownership and management companies in the world. The app is available for both iOS and Android devices. For more information, please visit www.openkey.co.
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Wealthy Walker Joins IBC Marketplace to Help Independent Hotels in India Manage Rates & Inventory

IBC Hotels 10 August 2017
Karnataka India and Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels and alternative lodging, is working with Wealthy Walker Technologies to provide channel management services to IBC member hotels in India. Through this integration partnership, independent hotels and soft brands using the IBC hotel management platform can also use the Wealthy Walker channel manager to push daily rate and inventory updates to the various OTAs."Rather than managing rates with each individual OTA, Wealthy Walker provides a single platform to hotels whereby they can update rates and availability as needed," said Deep Shikha, Wealthy Walker E-Commerce and Revenue Manager. "In turn, we will push the updated information to all major online travel agencies, such as Agoda, Booking, Clear trip, Goibibo, GTA, Hostel World, Hotelbeds, Jovago, Jumia Travel, Make my trip, Travel Guru etc. Not only is this a huge time saver for hoteliers, but it also ensures that properties are optimizing rates to capture reservations. As a single point of contact for hotels, Wealthy Walker is streamlining operations and maximizing revenues."The Wealthy Walker cloud manager offers some of the best pricing in the market, plus an innovative user interface, reliable advanced technology and efficient tech support. The technology is highly secured and hosted on the private virtual Google cloud platform. IBC Marketplace is an online portal for centrally managing ALL property technologies, including CRS, property-management system, marketing, loyalty program, rate shopping, revenue management and more. This platform equips independent hotel operators with the tools they need to manage their hotel assets, including rates and loyalty in one place, determine which channels are generating the most business, and see which marketing programs are succeeding or failing and then retargeting offers for a better return on investment."Our goal at IBC Hospitality Technologies is to find technology partners that help hoteliers work more efficiently, drive bookings and improve on the overall guest experience. We welcome Wealthy Walker to our growing family of technology partners."
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IBC Introduces 'Omni' and 'Optima' Membership Packages

IBC Hotels 14 June 2017
Phoenix -- IBC (InnDependent Boutique Collection) is introducing two membership packages for independent hotels that will enable them to choose how they wish to use the new IBC Marketplace online portal that centrally manages ALL property technologies. The Omni Package (designed for large properties, management companies and ownership/enterprise businesses) is customizable and provides all-inclusive CRS, PMS connectivity, digital marketing, loyalty, OTA connections, IBC One Revenue Management, GDS, Internet bookings, Rate Shopping, Retargeting services and more. The Optima Package (an entry-level offering for single property owners with one to 1,000 rooms) provides all the tools needed to drive bookings and loyalty using Meta and Cost-Per-Click (CPC) budget with ala carte functions, including website builder, reputation management, purchasing discounts and more, but without the additional bells and whistles available through Omni.Both programs include the full reporting, business intelligence, image library, ROI-driven meta bookings, full guest information, proprietary visual booking engine with global loyalty, activity/rental car and cancellation protection add-ons, national and international trade show/sales missions/corporate RFP channels, customizable email templates, packaging, multi-currency and multiple language and much more."By developing the Omni and Optima packages, IBC is revamping its services to better encompass the market's need for a complete solution," said Pamela Barnhill, president and COO of IBC. "Omni is the only bundled service of its kind. Most hoteliers need three different companies to cover what the Omni package solves: lower costs, increased revenue and access to their data in one easy-to-use platform. If Omni is too feature-rich, Optima is the ideal solution for hoteliers looking just to manage their marketing and distribution in one place; in fact, they can self-onboard in minutes here. Optima will enable single-property owners to keep their independence from the costly brands and reduce high expenses of digital marketing companies and preserve the unique character and identity of their property - as well as their name."The new IBC Marketplace is an at-a-glance repository of property information - whether it's a look at one hotel using Optima or several hotels flying varying brand flags across a large ownership or management company via Omni. With access to this type of business intelligence, independent hoteliers will have the data they need to drive bookings and RevPAR.To find out more about the new Omni and Optima packages available through the improved IBC Marketplace, visit www.ibchospitality.com. For media inquiries, please contact Barb Worcester for IBC at barbw@prproconsulting.com.

IBC Marketplace Now Serving as Technology Management Hub for Independent Hotels

IBC Hotels 31 May 2017
Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels, announces that its IBC Marketplace has evolved from a standalone Central Reservation System (CRS) to an online portal for centrally managing ALL property technologies, including CRS, property-management system, marketing, loyalty program, rate shopping, revenue management and more. This customizable, enhanced functionality will equip independent hotel operators with the tools they need to manage their hotel assets, including rates and loyalty in one place, determine which channels are generating the most business, and see which marketing programs are succeeding or failing and then retargeting offers for a better return on investment."IBC diligently works to stay ahead of the curve when it comes to hotel technologies," said Pamela Barnhill, president and COO of IBC. "One of the largest challenges as an independent owner is the lack of cloud-based CRS or 'Intranet' capabilities like their branded counterparts have. Every property works with a surplus of vendors, and being able aggregate all the data that comes from each system is challenging. By enabling our independent hotel customers to access and manage all data in one central location is key to helping them operate more efficiently, effectively and profitably."The new IBC Marketplace is an at-a-glance repository of property information - whether it's a look at one hotel or several hotels flying varying flags across a large ownership or management company. Where do I invest marketing? How am I trending from a search perspective? With whom should I spend my marketing dollars? Why is this hotel underperforming compared to the other hotels thriving in my system? Answers to all these questions are available via the executive dashboard. With access to this type of business intelligence, independent hoteliers will have the data they need to drive bookings and RevPAR.Enhancement to the IBC Marketplace has been in development for almost a year. IBC's internal team of hospitality technology specialists worked tirelessly to create a central hub that performs "all things for all members."Through the IBC Marketplace, independent hoteliers can:Update ExpediaUpdate all connected channels including Google, metachannels, FIT and many moreCreate a new website in minutes with IBC's new website builder or request a custom design websiteAdd IBC One Revenue Management systemIntegrate with 50+ Channel Management and Revenue Management SystemsIntegrate with hundreds of Property Management SystemsEasily add a booking engine widget with top conversions and design including rental car, activity add-ons and cancellation protectionOptimize administration, reporting, and business intelligence dashboardsStreamline purchasing and automated invoicing platformsMaximize RevPAR with IBC managed distribution"The world's most powerful hotel reservation system and CRS for independent hotels has just been made even better," said Cody Engilman, IBC director of sales. "For independent hotels, there is no better technology platform out there. For hotel management companies that have both independents and brands in their portfolios, IBC Marketplace offers significant benefits as well. If the management company uses IBC, for example, they can log-in to IBCMarketplace.com to manage their independent hotels and see how the branded properties are doing. Rather than logging in and out from one site to the next to check on hotel performance, this central hub does it all for everyone."Hoteliers can create a new website using this executive dashboard. In just a few simple steps, the Website Wizard will give a fresh look that mirrors all custom hotel colors and logo branding in minutes. The process is end-user based, so no third-party designer involvement is required. Hoteliers can also top-off their budgets through the dashboard using Meta through Google and CPC (cost-per-click). Everyone charges for this, but not IBC; it's part of our package. Hoteliers can add money to Meta or a CPC campaign via the IBC Marketplace with just a click. These tools are giving more control back to the independent hotelier.To find out more about the new and improved IBC Marketplace, visit www.ibchospitality.com.

IBC Brings Relationship Management to Independent Hotels via Strategic TrustYou Partnership

IBC Hotels 2 May 2017
Munich and Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels and alternative lodging, today announced an agreement with TrustYou, the world's largest guest feedback platform, to bring guest feedback management via its platform to IBC customers. Through this integration, independent hotels and soft brands using the proprietary IBC hotel management platform will have free access to the TrustYou Stars Lite platform that captures and markets post-stay feedback from guests. The majority of a hotel's own collected reviews are stored in hidden databases, unseen by travelers and unused by hotels. Using actionable guest surveys, TrustYou Stars Lite will make review content visible to the masses."IBC members can now rely on the world's largest guest feedback platform to drive higher guest satisfaction scores by monitoring, surveying and acting on reviews - free of charge," said Michael Menzel, CRO and VP Strategic Partnerships at TrustYou. "Collecting guest feedback is essential to improving the hotel product and influencing future bookings. By collecting and sharing guest feedback with TrustYou, independent hotels can impact their bookings on a wider scale. This data will help identify strengths and hone in on areas that need improvement. With the TrustYou Stars Lite platform, IBC hotels can seamlessly launch surveys and collect guest feedback, push reviews to Google, positively influence their TrustScore and Meta-Reviews, market their reviews on their own website, and use the insight to improve the hotel product.""Being able to boost a hotel's visibility on Google is important to independent owners and operators today," said Pamela Barnhill, IBC president. "The more frequently a property responds to a review, the quicker it will generate new bookings. By partnering with TrustYou, IBC is enabling independent hoteliers with a free solution to enhance the quality of their service by being more responsive to online reviews and help them to gain better search rankings and visibility on all online channels including their own website. We are pleased to add this global company to the IBC Marketplace, a robust CRS with distribution and soft brand benefits."According to a recent consumer survey report:84% of people trust online reviews as much as a personal recommendation90% of consumers read less than 10 reviews before forming an opinion about a business74% of consumers say that positive reviews make them trust a local business more58% of consumers say that the star rating of a business is most importantTo find out more about the IBC / TrustYou partnership or to arrange an interview, please contact Barb Worcester for IBC at barbw@prproconsulting.com, and for TrustYou, contact Katharina Sickora atkatharina.sickora@trustyou.net.About TrustYouTrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler's journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou's platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world's leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou's guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at www.trustyou.com. *TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor.
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IBC Inks Landmark Deal with LodgIQ

IBC Hotels 12 December 2016
New York, N.Y. and Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels, today announced an agreement with LodgIQ to bring its sophisticated, machine-learning based revenue management system (RMS) to IBC customers. In December, independent hotels using the proprietary IBC hotel management platform will have access to two RMS solutions: IBC RMS for full-service properties and IBC ONE for focused service properties, both powered by LodgIQ."After an extensive evaluation of many revenue management platforms on the market, LodgIQ had the platform most aligned with our independent-minded hoteliers' needs," said Pamela Barnhill, President, COO and Founder of IBC. "We are a cutting-edge company, and the services we deliver to our member hotels must be as well. LodgIQ is the only revenue management company enmeshing machine learning into its unique solution, plus it delivers unparalleled value through market insights at an affordable cost. We are thrilled to be offering this innovative solution to our members. LodgIQ turns big data into smart data for the sole purpose of uncovering revenue potential."By placing two LodgIQ powered RMS solutions on the IBC Marketplace (which includes managed distribution, an advanced central-reservation system and soft brand benefits), independent hotels can leverage scalable machine-learning technology that continuously collects and analyzes market variables such as room rates of direct and indirect competitors, historical room rates, flight patterns, meteorological patterns and other demand generators such as local events. As data signals are received, both systems analyze the information to determine its importance, then integrating this newly gained insight into its pricing recommendations, making increasingly accurate pricing recommendations over time."IBC is a forward-thinking company, and we are honored to be selected by them to provide this critical business solution," said Ravneet Bhandari, CEO at LodgIQ. "Our goal is to help IBC member hotels think differently about how to approach setting rates, forecasting and revenue management as a whole."IBC ONE (powered by LodgIQ) is particularly suited for hotels with less complex operating environments, whether independent or branded, select-service or full-service, and can be self-launched by any hotel, in any market, within a matter of minutes. This platform harnesses the power of LodgIQ's patented market-based forecasting and optimization algorithms and machine learning platform, and completely eliminates any dependencies on PMS or CRS connectivity.To find out more about the partnership between LodgIQ and IBC or to arrange an interview, please contact Barb Worcester, PRpro, at 440-930-5770 or emailbarbw@prproconsulting.com.About LodgIQLodgIQ provides advanced travel industry revenue optimization technologies. Its breakthrough next-generation revenue optimization platforms, LodgIQ RM and LodgIQ ONE, were developed by seasoned revenue management executives and Silicon Valley technologists. LodgIQ's products combine sophisticated machine learning with an intuitive and powerful user interface delivering advanced recommendations and actionable analytics. LodgIQ RM is for full service hotels while LodgIQ ONE is geared to boutique, independent and focused service hotels. LodgIQ is headquartered in New York City, and maintains offices in Silicon Valley, Singapore, London and Bangalore. Learn more at www.LodgIQ.com

STAAH Joins IBC Bringing Channel Management Expertise to Independent Hotels

IBC Hotels 15 November 2016
IBC (InnDependent Boutique Collection) announces a new integration partnership with STAAH that will give independent hotels direct access to the company's channel management and booking technology via the IBC Marketplace. Today independent hotels relying on the IBC platform for managed distribution, advanced CRS and soft brand benefits can now have direct access to STAAH technologies, including website development and online marketing services."STAAH's channel manager is feature-rich and sophisticated, yet simple and intuitive," said Martin Downing, STAAH's General Manager, Marketing. "Our quality technology is backed by highly-skilled people and that is why we have earned top ratings for 'ease of use' and 'customer service' on the software review website Capterra. With STAAH, an independent hotel can not only manage its rates and availability across all distribution channels, but it can also manage its website content (InstantSite), booking engine (ConvertDirect) and online reviews (RepuFact) - all from one login. Better yet, STAAH is one of the most competitively-priced channel managers available."STAAH's Instant Channel Manager brings the following benefits to IBC members:Removes the need to manage rates and availability on individual channelsExpands distribution by allowing hotels to add more channels easilyPrevents errors caused by manual, human data entryProvides tracking and reporting by automatically calculating bookings and revenueDelivers live updates within seconds and a low rate of overbookings (0.003% average)"Connectivity is the No. 1 challenge facing hoteliers today," Downing said. "A hotel's channel manager acts as a messenger between the many components of their marketing stack, such as the property-management system, central-reservation system, room-management system and payment gateway. Therefore, a channel manager needs to be fully and reliably integrated with these third-party systems. As the underlying technology advances and consumer needs change, hotels need a simple and intuitive 'control center' that is proactively evolving, and thereby allows them to react quickly and keep their property ahead of the competition. That is what STAAH's channel manager does and what we are bringing today to IBC."Founded by independent hoteliers, IBC knows what it means to run a hotel independently and it understands the challenges this market niche bears. As such, IBC is committed to delivering solutions for independent hoteliers that make dollars and sense. These solutions are available on the IBC Marketplace - a one-stop-shop, global independent hotel technology network that empowers each hotelier to compete cost effectively against large hotel brands. The IBC Marketplace combines technology with member benefits to drive profits."As a leading global channel manager, we are delighted to add STAAH as a technology integration partner," said Pamela Barnhill, chief operating officer of IBC Hotels. "STAAH will help our members to better understand, control and grow their business through industry-leading technology for distribution through online travel agencies, direct booking and digital marketing services. We welcome them aboard."About STAAHSTAAH is a privately-owned company with its head office in Auckland, New Zealand. STAAH specializes in channel management and booking engine technology for accommodation operators such as hotels, motels, B&Bs, holiday resorts and guest houses. STAAH also offer website development and online marketing services. For more information, visit www.staah.com.

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