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    HITEC DUBAI

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    December 5–6, 2018
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commercial

Benbria and GCommerce Announce Strategic Partnership.

Benbria Corporation 17 September 2018
Ottawa, Ontario and Park City, Utah, September 17th, 2018 - Benbria, a leading provider of customer experience management technology, and GCommerce, a leading provider of digital marketing services to the hospitality industry, announced a strategic partnership today to bring a full-suite of marketing and customer engagement solutions to the hospitality industry. Hoteliers now have the opportunity to leverage the expertise of both companies to improve direct-bookings, access technology to support real-time guest engagement, and take back control of the guest experience from third-party booking agencies.The partnership will allow both companies to cross-refer services to their existing client base as well as present a unified set of solutions, to help hoteliers with more effective marketing and engagement to meet modern guest expectations. With the digital marketing expertise of GCommerce, existing and future clients of Benbria will be able to optimize their web experiences, build stronger brand awareness through social and digital channels, and improve the likelihood of direct bookings."GCommerce delivers innovative digital marketing and web programs focused on inspiring guests and improving direct bookings", commented Jordan Parsons, CEO of Benbria. "It made logical sense to establish this partnership given Benbria's expertise when it comes to pre-stay, in-stay, and post-stay guest engagement using messaging technology. GCommerce helps hotels reach these new direct-booking audiences while Benbria helps them engage them at the right moment".Benbria's Loop platform allows hotels to measure the guest experience and manage conversations across multiple channels including email, Web chat, SMS text, in-app messaging, or messaging apps like Facebook Messenger, Twitter, and WhatsApp. All messages and timely feedback are routed to a unified team inbox where they are tagged and routed to the right teams and departments for immediate action. With multiple applications for hoteliers, a custom solution can be built around a unique guest journey to deliver faster service, obtain in-moment insights into the guest experience, and engage in real-time on the guest's preferred communication channel."Engaging potential guests before they abandon their online booking is becoming critical for hoteliers" noted Chris Jackson, CEO of GCommerce. "With Benbria, our client's web sites and apps can connect potential guests with a live person at the moment of truth, to answer any questions or deliver an offer to increase direct bookings. The fact that the dialogue can continue pre-arrival, during their stay, and immediately after their visit gives hoteliers even more opportunity to engage guests and upsell throughout their journey".Clients of Benbria and GCommerce will be receiving information on each company's respective offerings in the coming weeks, including a guide for integrating a digital marketing program with real-time engagement of social and messaging channels.About BenbriaBenbria is a leader in omni-channel customer experience measurement and engagement solutions, helping the world's most customer-centric brands deliver a superior experience that goes above and beyond their competitors. Using a variety of mobile, online, and on-property technologies - including SMS, email, web, in-app and messaging channels, as well as kiosks - the company's Loop platform enables brands to capture real-time insights into the customer experience as well as message with them to engage or recover. The platform also directs this real-time customer feedback, requests, concerns, suggestions, and positive input to the right team members to deliver a timely and informed response.With over 1,800 client locations in 20 countries and a network of over 10 global sales partners, Benbria offers both global reach and local expertise within multiple markets and verticals. For more information, visit www.benbria.com.About GCommerceBuilt on the belief that one-size-fits-none, GCommerce strives to eliminate the cookie-cutter approach to digital marketing. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. Services provided include but are not limited to search engine optimization and marketing, website design and development, display advertising, email marketing, content marketing and social media advertising and consultation.Boasting a robust and diverse clientele including industry-leading hotel management groups, luxury and boutique hotel brands, resorts and casinos, franchises and independents, and more. For more information, visit www.gcommercesolutions.com or reach out to sales@gcommercesolutions.com.Media Contact: Nicole Jardim, Benbria Corporation, njardim@benbria.comMedia Contact: Lindley Ferris, GCommerce Solutions, lferris@gcommercesolutions.com Benbria, Loop, Get in the Loop, and Keep Us in the Loop, Loop Messenger, Loop Pulse, and Loop OnDemand are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.
commercial

Benbria to Present an Omni-channel Guest Experience at HITEC 2018.

Benbria Corporation 13 June 2018
Ottawa, Canada, June 13th, 2018 - Benbria, the leading provider of omni-channel guest experience measurement and engagement solutions, announced today that its booth at this year's HITEC in Houston will consist of a virtual hotel where attendees can engage as a hotel guest, across multiple interactive displays. These displays will present the guest experience of the future - where they can engage in real-time across multiple touchpoints and devices, provide feedback on their experience in-the-moment, and be recovered in real-time should the experience not meet the guest's expectations.Visitors to booth #1845 at the 2018 Hospitality Industry Technology Exposition & Conference will be able to engage with the Loopa platform's unified guest messaging, order request, and experience measurement platform across multiple channels - including on-site kiosks, branded hotel apps, messaging platforms like Facebook and Twitter, SMS text, Web sites, and emerging in-room voice technologies like Amazon's Alexa."This year, we wanted to create a unique booth that truly demonstrates the guest experience we can deliver", commented James Geneau, VP of Marketing at Benbria. "As such, we took a very different approach to how we are showcasing the Loopa platform, by literally creating a fully connected omni-channel hotel experience on the trade show floor attendees can discover from both the guest and hotel staff perspective. Attendees will be able to interact across multiple channels and literally experience the guest-facing and hotel staff-facing experience in real-time, as they would at one of our existing clients".Further, Benbria will be highlighting the openness of their platform and its ability to embed and integrate with multiple guest-facing and back-end solutions - both commercial and proprietary. In particular, the company will be showcasing Criton, a self-service app solution from the UK which can seamlessly embed messaging and ordering from Loop into an affordable and easy to maintain guest-facing hotel branded app. They will also be showing their ability to include in-room voice devices like Amazon's Alexa to deliver a unique guest experience connected to a single platform."We've created one of the most open solutions for hoteliers to build a truly omni-channel guest experience" noted Jordan Parsons, CEO of Benbria. "The combination of our SDK and various APIs, along with a growing network of integration partners delivering CRM, PMS and SOS services, means greater flexibility and scalability for hotel technology leaders. Our platform can be the backbone of both a guest experience measurement and messaging-focused engagement solution that can be easily customized to any hotel's unique use case".During the next two weeks, Benbria will also re-brand itself on social media as "The Grand Hotel Houston", the virtual hotel on display at HITEC 2018. Offering a web site with messaging, texting, a dedicated hotel app, an in-room Amazon Alexa device connected to Loop, along with multiple messaging apps tied to the experience, the virtual hotel on display will showcase the creativity and flexibility the platform offers hospitality technology leaders.For HITEC attendees interested in learning more about the booth and scheduling a private VIP Tour, they can do so by visiting www.benbria.com/hitec2018-vip, send a text message to +1-(613)-900-5856, or send a direct message via Facebook or Twitter.About BenbriaBenbria is a leader in omni-channel customer experience measurement and engagement solutions, helping the world's most customer-centric brands deliver a superior experience that goes above and beyond their competitors. Using a variety of mobile, online, and on-property technologies - including SMS, email, web, in-app and messaging channels, as well as kiosks - the company's Loop platform enables brands to capture real-time insights into the customer experience as well as message with them to engage or recover. The platform also directs this real-time customer feedback, requests, concerns, suggestions, and positive input to the right team members to deliver a timely and informed response.With over 1,400 client locations in 20 countries and a network of over 10 global sales partners, Benbria offers both global reach and local expertise within multiple markets and verticals. For more information, visit www.benbria.com.Media Contact: Nicole Jardim Benbria Corporation njardim@benbria.comBenbria, Loop, Get in the Loop, and Keep Us in the Loop, Loop Messenger, Loop Pulse, Loop OnDemand are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.
commercial

Benbria and Knowcross Announce Technology Partnership.

Benbria Corporation 4 June 2018
Ottawa, Canada and Washington D.C., USA - June 4th, 2018 - Benbria, the leading provider of omni-channel guest experience measurement and engagement solutions, announced today a strategic integration partnership with Knowcross, the global leader in providing software solutions for hospitality operations.This integration will allow a hotel's guests to send messages and requests, which hotel staff can receive and respond to via the Loop platform, from a wide range of preferred guest channels including SMS, Facebook Messenger, Twitter Direct Messages, and more. Hoteliers will also have the flexibility to embed guest communications and guest requests into their own app, through existing in-room tablets, or via a mobile browser; and directly interact with the hotel through KNOW Service."Guests are demanding the convenience of messaging on their preferred channel while hotels are demanding back-end technology which drives efficiency and cost-savings", commented Jordan Parsons, CEO at Benbria. "We pride ourselves on the growing number of guest-facing messaging channels that connect to our platform, which can be conveniently managed via our Loop Inbox by teams of any size. This integration with Knowcross means hoteliers can have the flexibility of using an omni-channel messaging solution while leveraging the efficiencies of world-class software which automates the handling of guest requests, complaints and maintenance jobs".Hoteliers using the combined Benbria and Knowcross platform will have access to a solution that simply outperforms others on the market today. By leveraging the omni-channel capabilities of the Loop platform, hoteliers can now make a one-time investment in a solution that is scalable to the ever-growing number of messaging channels that guests are demanding from the hotels to engage. With the ability to send requests directly into KNOW Service, they can drive efficiency and deliver faster service, which enhances the guest experience and has significant impact on the bottom line."KNOW Service is a very well-known solution and has consistently empowered hotels to reduce guest service time, increase staff productivity, minimize delays and wrong deliveries, identify trends, and analyze performances automatically" noted Nikhil Nath, CEO and Founder of Knowcross. "With the Benbria integration, we are pleased to provide hotels with an integrated guest-facing solution that is flexible and scalable, further enhancing the guest experience deliverance by hotels".Hoteliers interested in adding Loop's guest-facing messaging solution to their current KNOW Service system can speak directly with their Knowcross account executive, email sales@knowcross.com or call +1 866 601 5669.For Benbria clients interested in learning more about Knowcross and integration options for their existing Loop configuration may speak with their dedicated customer success manager, send a text message to +1-(613)-900-5856, or send a message via Facebook or Twitter.About BenbriaBenbria is a leader in omni-channel customer experience measurement and engagement solutions, helping the world's most customer-centric brands deliver a superior experience that goes above and beyond their competitors. Using a variety of mobile, online, and on-property technologies - including SMS, email, web, in-app and messaging channels, as well as kiosks - the company's Loop platform enables brands to capture real-time insights into the customer experience as well as message with them to engage or recover. The platform also directs this real-time customer feedback, requests, concerns, suggestions, and positive input to the right team members to deliver a timely and informed response.With over 1,400 client locations in 20 countries and a network of 10 global sales partners, Benbria offers both global reach and local expertise within multiple markets and verticals. For more information, visit www.benbria.com.Media Contact:Nicole JardimBenbria Corporationnjardim@benbria.comBenbria, Loop, Get in the Loop, and Keep Us in the Loop, Loop Messenger, Loop Pulse, and Loop OnDemand are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.About Knowcross Founded in 2002, Knowcross is a global leader in providing software products for hotel operations which help increase efficiency and enhance guest service, with a direct impact on the bottom-line.The Knowcross platform includes KNOW Service, KNOW Housekeeping, KNOW Glitch, KNOW Mobile, KNOW Inspection and KNOW Maintenance. The platform is cloud based (SaaS), supports multiple languages and allows extensive customization to suit the specific needs of each hotel. The platform is interfaced to a number of leading PMS systems, in-room control systems, messaging gateways and fire alarm systems.With a global customer base across 30 countries, the Knowcross client portfolio consists of some of the world's most well-known brands including Rosewood, Hyatt, IHG, Hilton, Kempinski, Carlson Rezidor, Shangri-La, Oberoi, Taj, Hoxton, and Aqua-Aston; as well as marquee independents such as Gansevoort Meatpacking, Sixty Soho, The Nomad New York, The Mark New York, Faena Miami, The Ned London, The Curtain London, The Halkin London, Le Bristol Paris, and Dolder Grand Zurich.For more information, call +1 866 601 5669, email sales@knowcross.com or visit www.knowcross.comMedia Contact:Mohit ChandKnowcrossmchand@knowcross.com
commercial

The New Voice of The Customer

Benbria Corporation 17 May 2018
We live in a fast paced consumer centric world, where the introduction of advanced technologies and evolving customer preferences are changing the way businesses operate. Now more than ever it is important to listen to customer preferences so you can provide a unique and tailored customer experience. In this white paper we define the new voice of the customer, and how you can implement it into your customer experience program, to earn greater loyalty and maximize revenue.
commercial

Benbria Announces Compliance with European Data Protection Regulations.

Benbria Corporation 3 May 2018
Ottawa, Ontario -- Benbria, the leading provider of omni-channel messaging and customer experience measurement solutions, announced to clients and partners today its compliance with the European General Data Protection Regulation, or "GDPR" which will become enforceable on May 25, 2018.The GDPR requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. As a cloud software-as-a-service (SaaS) provider, Benbria sees this as an opportunity to improve data security for all customers on the Loop platform including customers using Loop Messenger, Loop Pulse and Loop OnDemand. As a global leader of omni-channel messaging and measurement software solutions, Benbria will raise the bar with this initiative.A key element of GDPR compliance is consumer transparency. Benbria will continue to be transparent in how it manages and uses consumer personal data to provide service. Benbria commits to cooperating with customers to help facilitate their respective data protection rights regarding personal data. In addition, European consumers may now request to be forgotten and will have a right to obtain from Benbria an erasure of personal data without undue delay, if they wish to withdraw consent.Lastly, GDPR calls for prompt action in the event of a breach of security or unintended leak of personal data. While Benbria maintains top-level security policies and processes customer data in facilities with world-class security infrastructure, the company is prepared for every scenario. Benbria, in cooperation with their partners and policies, commits to being forthright and transparent about any compromise to customer data. In the event that Benbria becomes aware of any unauthorized access or disclosure of personal data, Benbria will promptly take action to provide awareness and reestablish trust amongst our customers, to the extent such notification is permitted by applicable law."Our focus on information and data security have always been a major benefit of using Loop, as we already built our platform to comply with well-established regulations in several global markets. This includes our home country of Canada, where many countries and regulators have turned to as a reference point for best practices," said James Geneau, VP of Marketing at Benbria. "These further enhancements to comply with GDPR means we are even better positioned to offer a solution that can meet the needs of our existing and growing list of clients based in Europe, and around the globe."Businesses using the Loop platform can respond to messages through a wide selection of channels including SMS, E-mail, proprietary web chat, in-App chat, physical kiosks and messaging channels like Facebook and Twitter; while having the ability to seamlessly route them to key internal team members. In addition, businesses can measure customer satisfaction in real-time using short and timely feedback surveys which capture customer sentiment and satisfaction at any point of the customer journey.These additional GDPR related compliance steps come into effect today, ahead of when the regulation becomes enforceable on May 25, 2018.Companies in Europe can request to connect with their dedicated Benbria team member by visiting www.benbria.com/contact-us.About Benbria Benbria is a leader in omni-channel customer engagement solutions, helping the world's greatest brands deliver a superior guest experience that goes above and beyond their competitors. Using a variety of mobile, online, and on-property technologies - including SMS, email, web, in-app and messaging channels, as well as kiosks - Loop enables brands to capture and direct real-time customer requests, concerns, suggestions, and positive input to management and team members for action and closure.With over 1,400 client locations in 20 countries, a network of 10 global sales partners, and the ability integrate with over 60 PMS and SOS solutions, Benbria offers both global reach and expertise with the hospitality industry's largest network of integration partners. For more information, visit www.benbria.com.Media Contact:Nicole Jardim Benbria Corporationnjardim@benbria.com
commercial

Benbria Announces New Sales & Support Team Within Europe.

Benbria Corporation 11 December 2017
Ottawa, Canada and Paris, France -- Benbria, the leading provider of omni-channel messaging and customer experience measurement solutions, announced today that it has established a sales and customer support base outside Paris, France with its new WCS Europe partnership.This arrangement will allow Benbria to sell and support Loop, including the Loop Messenger, Loop Pulse, and Loop OnDemand solutions to enterprise customers within France, Spain, and Portugal. Offering sales and service support in the local languages within these markets, further demonstrates Benbria's commitment to be a truly global leader of omni-channel messaging and measurement software solutions."This is a market with immense opportunity for Benbria and we are excited to be working with the team at WCS Europe in establishing more than simply a partnership, but a truly integrated sales, marketing, and customer support hub in the region", commented James Geneau, Head of Marketing at Benbria. "Europe has always been a leader in delivering exceptional service using mobile technology and the response to date with the Loop platform in this region has validated that. This arrangement with WCS Europe will ensure we can meet and deliver the needs of this market better than our competition".Businesses using Loop can respond to messages received via a multitude of channels including SMS, E-mail, proprietary Web chat, in-App chat, and Facebook; and seamlessly route them to key internal team members. They can have a meaningful 1:1 dialogue with their customers to make the experience more personal, recover at-risk ones, and drive long-term loyalty. In addition, they can measure customer satisfaction in real-time using short and timely feedback surveys which can capture the customer's sentiment and satisfaction at any point in their journey. Both of these solutions are complemented by a rich reporting and analytics suite allowing companies to understand trending topics, operational issues, and other key drivers which may negatively impact the customer experience and revenue.With WCS Europe, Benbria is leveraging an experienced team of technical and business specialists who can help businesses in the region learn about and integrate Loop into their enterprise customer engagement programs. "Our company is focused on delivering a broad range of technical business solutions to meet the needs of innovative enterprise clients" noted Lionel Hovsepian, Executive Director of WCS Europe. "With Benbria, we are pleased to be representing and supporting their Loop platform in the region and helping companies here connect with their customers in a meaningful way".Companies in France, Span, and Portugal can request to connect with their dedicated Benbria team member in Europe by visiting www.benbria.com/contact-us.About Benbria Benbria is a leader in omni-channel messaging and customer experience measurement software solutions, helping the world's greatest brands to deliver a superior customer experience that goes above and beyond their competitors. Using a variety of mobile, in-store, and on-property technologies - including SMS, email, Web, mobile app and kiosks - Loop enables brands to capture and direct real-time customer requests, concerns, suggestions, and positive input to management and employees for action and closure. Closing the loop through on-the-spot staff action helps brands to quickly enhance the customer experience during visits, save dissatisfied customers, increase revenues, and drive greater loyalty. For more information, visit www.benbria.com.About WCS Europe With a team offering combined experience in the telecommunications, convergence, customer relationship, mobile applications and new usages industries, WCS Europe provides integrated technology solutions tailored to the needs of clients. By understanding the various processes impacted by the digital transformation of the company and their transversal approach, they have developed a privileged relationship with many customers, within several verticals. For more information, visit WCS Europe.Media Contact: Nicole Jardim Benbria Corporation njardim@benbria.comBenbria, Loop, Get in the Loop, and Keep Us in the Loop are registered trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.
commercial

Criton Apps announces new tech partnership with Benbria's Loop platform.

Benbria Corporation 29 November 2017
Ottawa, Canada -- Giving independent hotel operators the same digital capabilities as the big travel players, the first DIY app builder for the hospitality sector in the UK, Criton Apps, is integrating key guest engagement technologies onto one mobile app.The traveltech start-up has signed the first reseller agreement with mobile messaging and engagement solutions provider Benbria in the UK. The agreement allows for Benbria's Loop Messenger and Loop OnDemand applications to be embedded into the Criton Apps guest experience.The deal, which will give Criton clients the ability to build communication tools into their app, follows a similar arrangement with Bubbl, the location-based technology that promotes offers and promotions from local businesses.The two new tech partnerships mean that Criton's client base of hotels, serviced apartments and other holiday destinations can now create affordable branded information apps that will also allow them to communicate directly with their guests and build the customer experience further with localized product offers.These capabilities will be available as additional functionality beyond the travel, destination information and local recommendations that already exist within the Criton App builder. Developing such tools within an app for the customer's own mobile device is widely seen as vital to increase guest satisfaction.Julie Grieve is the CEO and founder of Criton Apps, which recently secured a PS5million investment to support the company's growth ambitions."Using digital technologies to enhance the customer experience is vital for all hotel and holiday accommodation businesses", commented Ms. Grieve. "Today's travelers and guests rely on their mobile phones or devices, carrying them everywhere; we simply provide operators of all sizes the ability to create an app for their hotel or apartments that not only acts as a digital concierge, but also allows them to answer guest's questions, resolve any issues in real time, and increase revenue.Working with both Benbria and Bubbl has been an absolute pleasure. The level of cooperation and shared vision has meant that we are totally committed to creating an app building service that will have a tremendous impact on the travel sector looking to keep pace with the digitally-savvy guest.", she added.Benbria, whose Loop platform supports real-time messaging, ordering, request fulfillment, and guest feedback applications, has a track record of success working with leading brands and independent hoteliers, globally. Their unified Loop Inbox, which allows hotels to communicate with guests and manage requests between hotel staff, delivers the accessibility and speed of service today's modern travelers demand."Our mission is to help our clients engage their guests and build meaningful relationships using real-time messaging", commented James Geneau, Benbria's Head of Marketing. "Ease of use is vital, and what Criton Apps has achieved with its DIY app builder is exactly the kind of like-minded company we want to work with as part of our global omni-channel communications platform."Those interested in learning more about how Benbria's Loop solutions can be embedded into the Criton App can contact their dedicated account manager or visit www.critonapps.com.About Criton AppsCriton, the UK's first DIY app builder is the first product developed and launched by Information Apps for the travel and hospitality sector.Information Apps was set up by Julie Grieve and employs ten.Julie secured a Scottish Enterprise innovation grant to support the initial development of Criton.Criton is accessed on a subscription basis from PS8.99 per month.There are over 4 million locations across the world offering hotels, serviced apartment, holiday lets, guest houses and B&Bs and this is a growing marketAbout BenbriaBenbria is a leader in omni-channel messaging and customer engagement, helping the world's greatest retail, hospitality, and restaurant brands to deliver a superior customer experience that goes above and beyond their competitors. Using a variety of mobile, in-store, and on-property technologies - including SMS, email, Web, mobile app and kiosks - Loop enables brands to capture and direct real-time customer requests, concerns, suggestions, and positive input to management and employees for action and closure. Closing the loop through on-the-spot staff action helps brands to quickly enhance the customer experience during visits, save dissatisfied customers, increase revenues, and drive greater loyalty.Media Enquiries:Elizabeth LambleyCriton Appslizzylambley@indigopr.com_ _ _Nicole JardimBenbria Corporationnjardim@benbria.com
commercial

Benbria Announces Distribution Agreement with TaraSpan

Benbria Corporation 23 November 2017
Ottawa, Canada -- Benbria Corporation, a leader in the area of mobile and text-based customer engagement, today announced that it has signed a distribution agreement with TaraSpan, a leading India-based unified communication solutions provider, to offer Benbria's Loop guest engagement solution throughout the region.TaraSpan will be representing the entire suite of products offered by Benbria - all designed to help deliver a superior customer experience and drive greater overall loyalty. Their Loop Messenger suite is a personalized, one-on-one instant messaging solution that helps build powerful connections between a brand and their customers. Loop OnDemand allows guests to ask for frequently-requested items at the touch of a button, which are then routed to the relevant team members who can take immediate action to fulfill them. Finally, Loop Pulse is their mobile engagement solution that measures customer sentiment and allows you to communicate with and recover those at risk."Messaging with customers in real-time and using this as a gateway for improving their experience is key," said Jordan Parsons, CEO at Benbria. "We developed our Loop guest engagement platform and related software suite, to allow customers to communicate directly with a brand globally, and are very excited to be entering the South Asia market through our new partnership".One of the biggest challenges for businesses today is the continuously evolving expectations of the customer when it comes to access to staff and their preferred method of communication. They expect a business to offer them personalized services and value for their money along with being accessible and quick to deliver upon requests. This is the area where they need to perform extremely well in order to stay ahead of their competition. Savvy customers expect to be able to communicate with a business using their personal mobile device and expect to have their questions and concerns routed to the right person, and answered quickly. This is the challenge Benbria's Loop solution is helping businesses worldwide overcome."We believe in empowering brands by providing them the right technology so customers can have hassle free services, an improved overall experience, and drive loyalty. Benbria has a revolutionary product that is changing the way companies engage with their customers." says Nihar Ranjan Sahoo - MD, TaraSpan.Indian businesses can learn more about the Benbria suite of guest engagement solutions by speaking with their TaraSpan representative, visiting their Website at www.taraspan.com, or by visiting Benbria's global site at www.benbria.com.About BenbriaBenbria is a leader in the area of mobile and text customer engagement, helping the world's greatest retail, hospitality, and restaurant brands to deliver a superior customer experience that goes above and beyond their competitors. Using a variety of mobile, in-store, and on-property technologies - including SMS, email, Web, mobile app and kiosk - Loop enables brands to capture and direct real-time customer requests, concerns, suggestions, and positive input to management and employees for action and closure. Closing the loop through on-the-spot staff action helps brands to quickly enhance the customer experience during visits, save dissatisfied customers, improve in-store sales conversion rates, avoid online criticism, and foster positive reviews.About TaraSpanTaraSpan is a multinational company with headquarters in India and Canada. Our customers include some of the World's foremost technology companies and India's prominent corporates. With more than 10 years since our inception, today we have offices in India in Gurgaon, Mumbai , Bangalore & Pune and we represent and sell some of the world's best technology products in the area of Unified Collaboration to Indian corporates. Our comprehensive portfolio includes IP telephony, Contact Center Solutions, Video conferencing & Mobility Enterprise solutions.Media Enquiries:Nicole JardimBenbria Corporationnjardim@benbria.comDiwakar LoombaTaraSpanDiwakar.loomba@taraspan.co.in
commercial

Whitepaper: Omni-Channel Strategies for Hotels

Benbria Corporation 7 July 2017
Today, travelers are increasingly using their mobile devices to research their trip, book their accommodations, manage their travel plans, and more. This is why it's so important for hotels to adopt omni-channel strategies and connect with their guests digitally as well as through traditional means. This white paper will outline what an omni-channel strategy entails and why text and mobile engagement are an essential part of it.
commercial

Omni-Channel Guest Messaging and Engagement Solution Released at HITEC 2017

Benbria Corporation 26 June 2017
Toronto, Canada -- Benbria(r) Corporation, the makers of the industry-leading Loop(r) mobile guest engagement solution for hotels, unveiled enhancements to its product suite at HITEC 2017 as part of its Loop(r) 2.0 release.These new enhancements serve several purposes: to make it easier for guests to communicate with hotels on their preferred messaging channels using their mobile devices; to help hotels improve their social ranking by increasing the number of positive reviews received; and to enable hotels to develop an omni-channel approach to messaging across multiple customer touchpoints.Integration with Facebook MessengerWith Loop Messengertm, hotel guests have always been able to send hotel staff messages via SMS text and web-based messaging, but as a result of this update, they are now able to connect via Facebook Messenger as well. All the guest needs to do is click the "Message" button on the hotel's Facebook page to begin a conversation. At that point, the Loop(r) bot asks the guests a few simple questions in order to acquire the information needed to log their message. The Loop Inbox provides a unified messaging experience, allowing hoteliers to receive and respond to all guest messages from a single solution, regardless of message source or format.Loop(r) SDKThe new Loop(r) SDK allows hotels to integrate Loop(r) into any guest-facing interface connected to the internet. It enables hotels to use messaging and ordering regardless of technology that is being used now or will be used in the future.Whether a hotel's guest engagement strategy involves a native app, a need for basic web-based messaging, texting, or integration with physical devices such as kiosks or in-room tablets, the Loop SDK allows guests to communicate in real time using the industry's first omni-channel solution."Omni-channel is a term the retail industry has used for years to describe the delivery of a consistent brand experience across multiple customer touchpoints," said James Geneau, Head of Marketing at Benbria. "With our new Loop(r) SDK, we are bringing that same ideology to messaging within the hospitality industry. Whether you want to incorporate real-time messaging and ordering into a native app, or want basic texting and Facebook Messenger management from a single inbox, Loop(r) 2.0 is flexible and scalable, and can be incorporated into any guest-facing channel."Benbria will showcase these and other new features in Loop(r) 2.0 at the booths of a variety of strategic and technology partners -- including Digital Alchemy(r), Mitel(r), and Verizon(r) -- during HITEC 2017 in Toronto.
commercial

The Do's and Don'ts of Hotel Automation

Benbria Corporation 25 May 2017
For the harried hotelier, automation offers the possibility of boosting efficiency, reducing the number of staff needed to run the hotel, and adding enhancements to the guest experience. However, this type of technology is not something hoteliers should jump into headfirst without first assessing the pros and cons of automating aspects of their property. This white paper will explore the many ways automation can be harnessed and the things hoteliers should consider before making the leap.

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