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Positive Social Media Interaction with Guests During Their Stay Produces Increases in Revenue and Loyalty, According to Research from Local Measure

Local Measure 26 October 2017
Sydney and New York -- Local Measure, the leading location-based social intelligence platform for hospitality and tourism, released data from an analysis covering social media posts by 8 million guests at hotel properties belonging to 100 of the world's largest hotel groups over a 30-month period.According to the data, guests who are engaged by a hotel on social media during their stay on property, post 2.5 times more than other guests.The engaged guests have more than twice the number of followers as other guests - an average reach of 52,000 followers.Based on the average follower reach, standard Instagram conversion metrics, and a $200 Average Daily Rate (ADR) over a two-night stay, the data suggests that a hotel stands to gain more than $2,000 in revenue per engaged guest through a consistent program of engaging such guests on social media during their stay.The study also revealed that guest advocacy and loyalty increased 12x-19x when the hotel engages with the guest within 30 minutes of a post being published - reinforcing that the real opportunity for hotels is to build guest loyalty and revenue while a guest is on property, before online reviews ever appear.Sara Axelrod, Chief Operating Officer (COO) of Local Measure, said, "There has long been a hypothesis about the power of real-time social media engagement to produce concrete ROI for hoteliers. Now there is data to support it." "We were happy to share the results of our research with thought leaders at the recent Center for Hospitality Research Summit, and are pleased to discuss it widely with decision-makers across the industry. Local Measure merges local content, social media and mobile technology to help hotels reach their guests as they have never been reached before - directly and during their stay, allowing more personalized service and generating concrete benefits from engaging with them in person as well as online. Our research shows just how concrete those benefits can be."Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.About Local MeasureLocal Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalise customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
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Local Measure Partners with Cisco to Offer a New Social Sign On, Building Richer Customer Experiences, Understanding Guest Behavior, and Gathering Valuable Data

Local Measure 4 October 2017
Leveraging Local Measure's proprietary social intelligence technology, providers deploying Cisco wireless technologies- including Meraki, CMX on premise or in the cloud - now have the ability to capture guest preferences while they are on site, generating real-time insights, building a richer customer experience, driving sales and customer acquisition, and reacting in real time with customer alerts.Jonathan Barouch, Founder and CEO of Local Measure, said, "Understanding customer data is critical to managing your business, but all the customer data in the world won't change the guest experience if it isn't surfaced at the time you are serving them. Our integration with Cisco enables front-line teams to do what they have never done before - having client preference data at their fingertips, and applying insights and actions while the customer is still on property. It opens up a whole new world of customer connectivity and interaction - we are pleased to partner with Cisco to make it available to the global industry."The new Social Sign On helps businesses achieve a ROI alongside providing free, fast Wi-Fi - a critical component of every guest visit. The Wi-Fi/social intelligence integration can also help managers connect with the guest, guests who are on property have the option to login with social, thereby sharing their contact details, which managers might not previously have had if they were not the purchasers of the room in the booking path. The data will enable on-property managers to build a richer customer experience though streaming content; generating insights from a social CRM; better understanding customer behaviour on premise; automating communications via CRM/Loyalty/Marketing platforms; developing lookalike audiences; driving sales through customer acquisition; and reacting in real-time with customizable alerts."Local Measure makes it easy for business to connect to their customers," said Colin Lowenberg, Global Transformational Partners, Meraki. "Combining simple and scalable guest Wi-Fi with social media and messaging gives businesses an easy way to know more about customers and engage them online and offline. With the combination of Cisco Meraki and Cisco Spark, this is one of the most exciting integration partnerships for Cisco." Local Measure is an Independent Software Vendor (ISV) partner of Cisco who leverages Cisco Spark, a complete business collaboration service from the Cisco cloud that enables you to message, meet, or call anyone, anywhere, and anytime. Through the integration, Local Measure's customers can quickly and effectively respond to end-customer feedback and help front-line operational teams collaborate, delivering exceptional service to their customers.Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.Read more about Local Measure's integration with Cisco, https://www.localmeasure.com/partners/ciscoAbout CiscoCisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow's digital opportunity today. Discover more at newsroom.cisco.com and follow us on Twitter at @Cisco. About MerakiFounded in 2006 and acquired by Cisco in 2012, Meraki has grown to become an industry leader in the IT space, with over 160,000 customers and over 1 million active customer networks and counting around the world. Meraki's comprehensive set of solutions includes wireless, switching, security, communications, EMM, and security cameras, all managed through a web-based dashboard interface. Discover more at developers.meraki.com and follow us on Twitter at @Meraki.
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Splitit Brings No Interest Payments to the Travel Industry

Local Measure 8 August 2017
NEW YORK -- Splitit, a New York - based fintech start up, announced an agreement to bring no interest payments to travelers who book at more than 115 Leonardo Hotels across Europe and the Middle East.Splitit allows consumers to use their existing credit cards to divide the cost of a high-ticket travel purchase into as many as 12 payments, making travel more accessible for consumers - and helping travel providers increase conversion, generate revenue and reduce cart abandonment. Beginning in October, travelers will be able to book no interest split-payment stays exclusively at https://www.leonardo-hotels.com/leonardo-hotels-destinations and www.fattal-hotels.com"We are delighted to announce this partnership with Leonardo Hotels, a pioneer in online travel and an unmatched guest service provider," said Gil Don, Splitit's CEO & Co - Founder"Now for the first time, guests around the world can enjoy the benefits of travel, with payments spread across a number of months - without onerous interest charges. By using the Splitit solution, online merchants can increase online order values and decrease cart abandonment dramatically. We are already serving dozens of fine retailers around the world, and are excited to launch our service in the travel space, where it is badly needed."At a time when hotels, wholesalers and others are seeking ways to optimize revenue and provide frictionless, personalized purchase options for consumers, Splitit offers a simple, easy to integrate solution. Via a Splitit button placed on the merchant's final purchase page, travelers can easily charge any purchase on their existing credit card and pay it back in monthly interest free installments.Splitit operates in the credit card path: unlike consumer financing solutions, the core of Splitit is the ability to optimize a card holder's unused credit line as security for an installment plan. The company has helped many online retailers increase conversion by more than 20%, bump up online revenues by more than 15%, and decrease cart abandonment by more than 10%.Splitit anticipates announcing partnerships with additional global travel providers in the weeks ahead.For more information, visit www.splitit.com.About SplititSplitit is revolutionizing the credit card industry by extending to all sizes of merchants/retailers the ability to offer interest-free monthly payments on their customer's existing credit cards. The Splitit product has been patent protected in the United States since 2012. To learn more, please visit www.splitit.com.About Leonardo HotelsLeonardo Hotels operates more than 120 hotels in Europe, UK & Israel and is currently continuing its expansion. As the European Division of Fattal Hotels, founded by David Fattal, Leonardo Hotels focuses on hotels of the 3 and 4-star plus categories as well as on hotels with comparable standard, each of them individually designed and offering excellent services.
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Local Measure Helps Canada's Group Germain Hotels Double Guest Interaction, Personalize Service, And Cut Response Rates During Stays

Local Measure 18 July 2017
New York and Montreal -- Social Intelligence provider Local Measure has helped one of Canada's premier luxury hotel groups double guest interaction during their stays on property and cut response times by more than 80% in less than six months, through the company's proprietary social intelligence platform.For Group Germain Hotels, the impact has been significant as the company builds its capacity for delivering best in class experiences by focusing on each guest's personal preferences and delivering service that consistently surprises and delights.Clarah Germain, who heads social media and content, said, "We are delighted to partner with Local Measure, whose platform enables us to merge local content, social media and mobile technology to reach our guests as they have never been reached before - directly and during their stay, allowing teams to provide even more personalized service and engaging with them in person as well as online.She concluded, "As a result of our collaboration, we have been able to cut guest service response time dramatically, further increase our level of guest interaction, and provide an even more uniquely personalized level of service - all thanks to our online program. Local Measure provides a tool that aligns perfectly with our mission of exceeding our guests' expectations - and we look forward to even better results in the months ahead."Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time and build out rich customer profiles on their preferences. It now partners with hotels in more than 500 cities worldwide, including some of the world's most visible and respected brands.Local Measure's CEO and Founder, Jonathan Barouch, said, " We are pleased to share some of the results of our partnership with Group Germain Hotels, whose properties already set new standards of warmth, style and personalized service across Canada. Utilizing our social intelligence platform, properties have been able to take this personalization to a new level, building loyalty and increasing guest satisfaction where it counts - during a guest's stay on property. We look forward to sharing more success stories with the hotel industry as our growth continues."For more detailed information on the Group Germain Hotel's success with Local Measure, please visit https://www.localmeasure.com/resources/case-studies/solution/groupe-germain-hotelsAbout Local MeasureLocal Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.About Group Germain HotelsGroup Germain Hotels is a family-run business that owns and operates Le Germain Hotels and Alt Hotels across Canada. Ranked as one of Canada's 50 Best Managed Companies, Group Germain Hotels is renowned for impeccable warmth and style at its hotels. Since opening their first property in 1998, the 1,000 staff members of Group Germain Hotels have welcomed guests totalling nearly 4 million rooms nights. Visit www.groupegermain.com.Contact:Michael Frenkel, MFC PR -Michael@mfcpr.com/201-317-705
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Leading Location-Based Social Intelligence Company Local Measure Hires Christian Oswald as VP of Channel Business Development

Local Measure 19 June 2017
Sydney -- Local Measure, the leading location-based social intelligence platform has hired Christian Oswald as Vice President Channel Business Development. Oswald will be based in Phoenix, and manage channel partnerships to expand the company's reach and services for its hospitality, sports, entertainment and retail customers around the world.Oswald's new role will deepen relationships with Local Measure's channel partners in the Americas and Europe, supporting its social intelligence platform which helps companies in hospitality and other verticals better understand their customers, provide heightened service, and better connect them with unique local experiences.Local Measure's CEO and Founder, Jonathan Barouch, said, "Local Measure's integrations with products like Cisco Spark and Meraki have been a game-changing solution for our clients. We are very excited to welcome Christian, as we further expand the relationship with our technology and channel partners.""Christian brings unmatched strength and experience in transformational thinking. As Local Measure continues to focus on its global routes to market, we require professionals who understand the value of real-time connectivity, and how to apply that for the expansion of our business. We look forward to his great success."Reporting to Peter Hughes, VP Strategic Alliances - Oswald will be tasked with managing Local Measure's growing channel partners in the Northern Hemisphere.Oswald joins Local Measure from his previous position at Cisco as Americas Customer Experience Lead, Digital Transformation Group. Oswald and his team helped to refine the broad potential of Experiential conversations in driving large projects spanning Healthcare, Retail, Hospitality, Sports & Entertainment and Financial Services customers. A team leader and innovator, Oswald has earned respect from his team, peers, partners and customers by driving holistic results which appeal to both IT and LOB decision makers.Oswald said, "This is an exciting time to join Local Measure. The intersection between social, mobile and customer experience is driving huge innovation and Local Measure is strategically positioned to help deliver deep customer engagement for businesses in hospitality, retail, entertainment and beyond."Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time and build out rich customer profiles on their preferences.About Local MeasureLocal Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.Read more about Local Measure's integration with Cisco Spark and Cisco Meraki.Contact:Michael Frenkel, MFC PR -Michael@mfcpr.com/201-317-705
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Hotel Social Intelligence Provider Local Measure Helps Hotels Grow Loyalty, Guest Engagement in 8 Countries in South America

Local Measure 19 December 2016
Miami and Sydney -- Local Measure, the leading location-based social platform for hotels, closed 2016 with a burst of growth in South America, and now has hotel partners in eight countries, including Antigua, Argentina, Brazil, Chile, Colombia, Jamaica, Mexico and Uruguay. Local Measure has a unique geo-location technology that marshals social media data to help hotels spot guest problems and negative reviews before they reach user sites, help property management correct the problems, and often, create surprised, delighted guests.Resort and downtown hotels throughout the hemisphere have built loyalty, promoted positive guest engagement and generated higher ADR through Local Measure's social media intelligence platform.Evan Crawford, Regional Director of Marketing for Benchmark Resorts and Hotels, said, "Our work with Local Measure has made a measurable and impactful difference in how we promote user generated content and how we interact with our customer engagement. The feedback from our team at Santa Barbara Beach & Golf Resort in Curacao has been excellent - and we look forward to developing our work with this unique intelligence platform in the year ahead."Local Measure's location-based technology is tailor-made for hotels, providing end-to-end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost - helping hotels connect and engage with guests and deliver a fully personalized guest experience at scale.For more on the results the company has generated for many of the world's leading hotel brands, visit https://www.localmeasure.com/resources/case-studies/solution/accor-pacific.Among others, in South America Local Measure partners with Hard Rock Hotels, Intercontinental, Sofitel and Club Med."We are happy to acknowledge our rapid expansion in South America," said Ian-Michael Farkas, VP Americas at Local Measure. "In just over a year, we have partnered with some of the finest hotels in the region, and have set our sights on rapid expansion throughout the hemisphere, including the United States, in 2017. We expect to reach 1000 hotels in the Americas very quickly, and are seeing similar growth in Europe and Asia. We appreciate all our hotel partners and look forward to a year of even more rapidly accelerating growth."About Local MeasureHeadquartered in Australia with offices in Europe, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.###

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