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Article by Connie Rheams

Mobile Communication is Key to Employee Engagement & Retention

Beekeeper 14 August 2018
With unemployment at an all-time low - 4% across all industries as of June 2018, according to the Bureau of Labor Statistics - employee retention is top of mind. The proliferation of available jobs in hospitality has sparked even more competition among hotels to attract and retain employees. An additional dollar per hour or free daily lunch is proving to be enough of an incentive for hourly employees to leave one property and move to the next.It's innately difficult to connect with hotel employees because in a 24/7 work environment, cross-team collaboration is near impossible. Daytime employees and managers rarely meet or communicate with those working the night shift or working part-time on the weekends. Factor in that on average, 83% of a hotel's hourly employee do not have a work email address and don't sit behind a desk, and the challenge to engage with those people responsible for touching and serving your guests heightens.Today, 43% percent of Millennials envision leaving their jobs within two years; only 28 percent seek to stay beyond five years, according to the 2018 Deloitte Millennial Survey. Gen Z respondents express even less loyalty, with 61 percent saying they would leave within two years if given the choice. So, how do hoteliers retain valuable employees - especially Millennial and Gen Z associates?Dr. Linda Herkenhoff, a professor in the Graduate School of Business at Saint Mary's College of California teaching Leadership and Organizational Behavior and Quantitative Analysis, says that to maximize employee retention, foster employee commitment and create a healthy workplace, hoteliers must understand how employees are perceiving the organization and at which stage during the employment lifecycle. In the Pre-Arrival Stage (before an employee accepts a position), job-seekers will research the hotel and form their own ideas about how this job will serve them if hired. Once hired, the Encounter Stage begins. It's here that the new employee is introduced to the organizational culture and determines if they want to engage with the hotel's culture or not. Then comes the Digital Metamorphosis Stage - the point when an employee is changed from an outsider to an insider that now fits into the organization. How long it takes to morph depends on the company's culture, the job position and the employee himself. Only when an employee gets through the Digital Metamorphosis Stage can employers maximize the employee's commitment to the organization. It's this stage when a hotel will achieve its lowest turnover because its people are committed to the beliefs of the organization.The key to reaching digital metamorphosis is found in "socialization." Learning the acceptable behaviors of the group will enable staff to be transformed from outsiders to highly-valued members of the organization. It's in this last stage that employees will find it inherently difficult to quit their jobs because they don't want to leave their friends behind or because they find themselves engaged in something more meaningful than making a little more money. The additional $1 per hour from the hotel down the street will mean nothing to them compared to their new-found identity of performing an important role within the organization - one that helps the company, each guest, and ultimately themselves.Metamorphosis is Achieved DigitallyThe best way to engage employees and get them to embrace a hotel's culture is to connect them digitally to the organization. Linking employees across locations and departments in real time via mobile or desktop devices will keep each person wanting to learn more about the company ... their department ... VIP guests who may be arriving that day or that week ... a new hire ... an incentive contest ... or even a new corporate policy. Digitizing the workforce will help companies improve internal communication and streamline business processes. It's an ideal way to connect non-desk workers to company news, updates and protocols; share crisis communications messaging; onboard new hires; and motivate existing employees and share their achievements. In other words, it keeps employees connected to management and each other.When hotels digitize their employee communications, it increases efficiency. Here are a few examples:A general manager wakes up in the morning, pours a cup of coffee, opens the hotel's communication app via his or her smartphone, tablet or computer and reads about what's happening throughout the day before getting dressed for work. Even if it's the GM's day off, he or she can remain connected to the hotel and can communicate with staff if needed.A human resources director holds a meeting to announce a new company-wide security initiative. After the gathering, he or she can use the communications app ask the team whether they found the information helpful. Additional questions that employees may have after the meeting can be asked and answered via the app. Employees who were not on duty when the meeting was held still get to weigh in and ask questions.A food-and-beverage director issues a new challenge: "Help Us Name Our New Employee Dining Room." Using the communication app as a survey tool, employees submit suggestions via the app. Names are narrowed down and the options are posted and shared via the app. Once out for a final vote, a name is chosen and the employee who submitted the name is recognized and rewarded.A housekeeping manager wants to communicate with team members while the property is closed following a natural disaster. She uses the mobile app to check on staff and discuss returning to work. The tool automatically translates the message into each recipient's native language.A front-office manager wants to introduce hotel staff to a new front-desk clerk who will be starting the next day. Information on the new hire, along with her photo, is shared via the communication app. When the new team member arrives the next day, she is greeted by name immediately by all staff who walk by. Co-workers who may share the same interests have something to chat about with the newbie, making her feel welcome and right at home.When colleagues are connected, it makes them feel part of the hotel family, thereby making it difficult to take a job elsewhere due to relationships forged. It engages employees at a basic level. It gives them a voice, rewards them for contributing to a cause and doing something good, creates loyalty, and drives job retention. It makes employees feel a part of something big, something important, something with a social conscience.On the low end, it costs a hotel approximately $4,000 to hire, train and uniform an employee. Just think how much money can be saved - and how many employees can be retained - with the right tools and processes in place.
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GDPR Compliance Deadline Has Come and Gone; What Does it Mean for Hotels?

Beekeeper 24 July 2018
SAN FRANCISCO, CA -- The European General Data Protection Regulation (GDPR) compliance deadline has passed, and it now requires every hotel in the world to have guidelines in place that protect European Union (EU) residents' personally identifiable information against security breaches. While a lot has been discussed to help hoteliers become compliant, many are wondering "what comes next?" Dr. Amir Ameri, Data Protection Officer for Beekeeper, a GDPR-compliant developer of a digital workplace app hailed as the "Most Innovative Technology" for 2018 and the "People's Choice" by actual users and buyers, is providing answers to some of hoteliers most frequently asked questions.Q: How quickly will regulators levy major fines if a hotel or hospitality-related business is not GDPR compliant?A: Before a fine is levied, an offence must be established. This may be due to an incident impacting personal data of an employee or a guest or a defined regulatory audit. Hence, establishing an offence in this matter would require evidencing several criteria, performing audits, assessing the knowledge of the offender to the offence, i.e. establishing intent and the level of due diligence the offender had met. Taking all factors into consideration, previous court rulings in the EU have taken time to give a ruling in data protection and privacy matters. Article 83 states: "In any event, the fines imposed shall be effective, proportionate and dissuasive." This will be case dependent and influenced by the legal proceedings in the jurisdiction in question as defined by the regulatory body.Q: Will the GDPR regulation help or hinder future innovation?A: In my opinion, not only will GDPR regulation significantly help future innovation, but it will also establish an absolute maximum of the necessary level of "trust" required to have a flourishing use of any future innovation.Q: Will the GDPR regulation help or hinder my hotel's global marketing efforts?A: Understanding that establishing "trust" is the cornerstone of any successful marketing effort, there is nothing better than upholding a basic "undeclared human right" in any company's effort to commercialize their product. Adapting to new processes and marketing efforts will be necessary, but it's also addressing an important need in the minds of most consumers.Q: What do hotels need to do to maintain their opt-in-subscriptions? What will this mean to customer loyalty and bottom line revenues for the future?A: It is helpful if businesses/hotels recognize that personal data is not a free commodity and there is an ownership title associated with the personal data to the data subject. Safeguarding this is all GDPR requires. Incentives, or any form of compensatory measures of interest to the data subject, may result in maintaining a higher customer loyalty. It is important to note, however, that customer loyalty and bottom line revenues were only impacted for businesses/hotels with a model to use a "free commodity = personal data" to generate income. As we all know, in a free economy, this itself is considered an unfair distribution of resources and a disadvantage for a healthy economy and it is not tolerated in many countries.Q: What happens if there is a third-party breach? For example, a hotel uses WhatsApp to stay connected to their employees. What happens to that hotel if WhatsApp is not compliant? Is it liable for the breach or is WhatsApp solely responsible?A: One of the points that GDPR addresses clearly is the responsibility of each party in the processing life cycle. In this respect, although GDPR has a "pass through" approach, it is the responsibility of the controller to be transparent towards the data subject and manage such risks with the processors and the involved third parties. For example, having a data processing agreement in place between the involved entities, performing risk assessments and taking other risk mitigating measures are the norm in managing this type of risk. In the example stated, since the hotel is considered as the controller, certainly the hotel will be audited to establish whether it had performed its due diligence towards managing this risk or not. Basic assumption is that the data subject was informed and consented to in the first place to allow WhatsApp to have possession of their personal data. If not, clearly the hotel will be held liable in a first instance.Q: Understanding that GDPR is not a one-off compliance effort (like the rush to fix the Y2K Millennium Bug) and continuous changes will need to be made, is there a grace period on updates? Will there be a global schedule specifying when updates need to be made? How does a company know if it's up-to-date with all the recent regulations?A: GDPR is the law and became enforceable on May 25th, 2018. The grace period for meeting GDPR requirements started in April 2016, with a 2-year period allowed for compliance. Although, it has happened in the past that regulators have "extended" enforceability timelines, to date, I am not aware of any extension periods for the start of enforcement of GDPR.
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Beekeeper Improving Guest Service and Guest Satisfaction Scores at the Watergate Hotel

Beekeeper 10 July 2018
SAN FRANCISCO, CA -- In addition to completing an extensive $200 million renovation, the iconic Watergate Hotel in Washington, D.C., is making a big investment in its employees by adding the Beekeeper digital workforce communication platform. With 280+ workers responsible for delivering the ultimate guest experience, the hotel needed game-changing technology to ensure that service standards were at peak performance and employee morale remained high. Beekeeper, the "Most Innovative Technology of 2018," was implemented as the primary internal communications channel for the property. It connects every single employee to relevant messaging about things happening at the hotel and to one another."You can't maintain a corporate culture without constant communications," said Jeff David, Watergate Hotel Managing Director. "Beekeeper has revolutionized the way we talk. It's the foundation of our culture and community, and it's an integral part of our daily operations. Beekeeper is cost-effective, and because it operates in the cloud; it saves time and doesn't weigh down our servers with large files. The platform is so simple, there is virtually no learning curve. Everyone knows how to use it because they're familiar and comfortable with social posts and text messaging."Probably the best thing about Beekeeper is that it improved our guest service scores, our TripAdvisor scores, and overall internal communications," he said. "Management postings in Beekeeper get quick reactions to time-sensitive requests without having to track down staff. And, on my days off, instead of calling my staff to check in on operations, I can remotely review the posts and chats to see what's going on. Beekeeper gives me peace of mind and it gives me more work/life balance. In a word, Beekeeper is 'priceless.'"Beekeeper digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices and includes an intelligent analytics dashboard to help hotel companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow.Staff Share Success SecretsBeekeeper serves as The Watergate Hotel's main channel of communicating up-to-the-second information. During morning lineups, staff discussions are entered into Beepeer. Then, employees who may have missed the meeting can pick up their phones and review discussion details. Everyone stays in the know no matter what shift they work or where they work on property.Here are additional ways Beekeeper is having an impact on departmental staff:Human Resources - Kakina Verma, Assistant HR Director, said she pays attention to the hotel's "Crunch" stream on Beekeeper. "A 'Crunch' is code for all-hands-on-deck," Verma said. "We post a Crunch message when we need everyone to leave whatever they are doing and report on site to help with the task at hand. It conveys a sense of urgency and it results in action. We are really impressed with the response that Beekeeper gets when this level of assistance is needed. Employees goes above and beyond what is normally asked of them. Beekeeper is definitely a great tool for enhancing employee motivation, increasing employee engagement, and maintaining the culture of our organization."Catering & Events - Julia Rapley, Director of Catering & Events, said she too has urgent situations that arise, and Beekeeper is the best way to get help quickly. "During events things come up, and they need addressed immediately," Rapley said. "Before we had Beekeeper, I would have to run around to find somebody to assist me or try to call someone who might be standing in a dead spot. Even though I sent an urgent text, I'd have to wait for a response. With Beekeeper, I can chat directly with the person I need assistance from, or I can issue a Crunch or just make a post in one of the feeds. It's just an easy, direct way to get help, to give information and to share with the whole team things that need attention or things that are just interesting that might be going on."Food & Beverage - Sabina Dangal, Food & Beverage Manager, said she likes to use Beekeeper to keep everyone abreast of menu changes and make them aware of guest satisfaction issues. "Before Beekeeper, updating menus was time consuming," Dangal said. "Now, whenever our menu changes, we simply post a picture in Beekeeper news feed. Also, if there is a guest issue, we post the problem in the feed so everyone is made aware of the situation. This ensures that every staff member can provide a little extra hospitality to that guest to make sure he or she returns. Beekeeper is super easy to engage with and deliver the best possible service."Housekeeping - Angelica Ridings, Housekeeping Manager, said Beekeeper is helping her to communicate back-of-the house information to the front of the house. "I love Beekeeper because it allows departments to communicate," Ridings said. "It's also useful when someone is off duty; they can still read daily departmental posts and not have a fear of missing out. I like seeing all the pictures that are posted throughout the day by my co-workers. It helps me appreciate our hard-working staff, and it also boosts morale. When I'm on duty, a TV in the cafeteria streams the Beekeeper news of the day. We can even see pictures of VIPs coming in, so if we see that guest walking in a hallway, we can greet them by name and make their stay extra special."Night Shift - Eric Costley, Night Manager, said he uses Beekeeper to improve safety operations. "Beekeepers allows me to send alerts throughout the hotel without having to stop to find an available computer," Costley said. "Alerts go directly to employee phones, making everyone instantly aware of what's going on. It's the easiest and fastest way to communicate. Because I work overnight, it can be difficult to communicate with staff who work during the day. Beekeeper keeps me connected to people that I don't normally see. I try to celebrate my overnight crew by posting them on Beekeeper once a week. It gives the morning crew an opportunity to get to know people that they don't normally see during the day."Front Desk - Veronica Panameno, Assistant Front Office Manager, said she likes Beekeeper because it's fast and easy, and doesn't require a user manual. "Our mission is to provide personalized service to create a memorable stay for every guest who walks through the door," Panameno said. "That's why it's so important to know who our VIP clients are so that we can attend to their needs a little bit more. I find that employees are more interested and excited to learn what's going on around the hotel. A flyer on a corkboard just doesn't effectively communicate the way Beekeeper does with it's fun, social media-like type of stream. I absolutely love it."Executive Office - Demi Tolomeo, Executive Assistant, said Beekeeper has completely changed the hotel's working dynamic. "I would never want to work anywhere without Beekeeper," Tolomeo said. "We use Beekeeper to celebrate employees monthly with birthday celebrations, as well as to spotlight employees who may win an Icon award - our Employee of the Month program. We also use it when teams are doing well in their department. We'll snap a photo and make sure everybody sees our teamwork."Hard Work Pays Off Connie Rheams, Beekeeper Global Head of Hospitality Sales, said hearing the testimonials of The Watergate Hotel employees makes doing her job worthwhile."I'm so happy to hear that so many employees at The Watergate Hotel across all departments are achieving such success with Beekeeper," Rheams said. "The Watergate Hotel is legendary. With the new renovation, it's become an urban oasis that redefines luxury. When you are this well known, attention to the smallest detail is key, and to achieve that level of service, it takes happy employees who are proud and enthusiastic about engaging with guests."So often hoteliers forget that it's the employees who make the biggest difference in each guests' stay," Rheams said. "The beauty of Beekeeper is that it's a mobile communication channel that gets the right information to the people touching the guest. Workplace communications is an area that we can make the biggest strides for improving the guest experience, and its critical in creating strong employee engagement, reducing turnover and enabling a property like The Watergate Hotel to become an employer of choice. I'm delighted that Beekeeper has been so effective in linking this hotel's non-desk workers. The result is better individual and team performances."
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Beekeeper Wins E20X 'People's Choice' at HITEC Houston

Beekeeper 26 June 2018
SAN FRANCISCO, CA -- Digital workplace app developer Beekeeper is taking the hospitality industry by storm. Last week the company was presented with the "People's Choice Award" at HITEC Houston, part of the Entrepreneur 20X Competition hosted by Hospitality Financial & Technology Professionals (HFTP).Judged by HITEC attendees, the workplace communication app was chosen as the crowd favorite for its ability to digitize hospitality workers who don't sit behind a traditional desk and don't have access to work email. By connecting operational systems and communication channels within one secure, intuitive platform, Beekeeper helps hoteliers exchange information, share property updates, and communicate best practices within or across departments in 30 languages. In March, Beekeeper was named hospitality's Most Innovative Technology by Hospitality Technology Next Generation (HTNG), winning the 2018 TechOvation Award."HFTP is happy to congratulate Beekeeper as the 2018 People's Choice E20X HITEC Houston winner," said Frank Wolfe, HFTP CEO. "An award selected by actual users and buyers is a great boost to a company. Beekeeper should be very proud of the honor.""We couldn't be more thrilled to win this award from among the world's brightest minds in hotel technology," said Connie Rheams, Beekeeper Vice President Hospitality. "There were many innovative startups competing for this top honor. Being named the 'People's Choice' speaks volumes for the need in our industry to improve communications for a hotel's non-desk workers which typically account for 80% of the workforce. Beekeeper is a solution that drives strong operational alignment, employee engagement, reduces turnover and enables a hotel company to become an employer of choice. We'd like to thank HFTP for making the E20X award program possible, and we sincerely appreciate everyone who voted for Beekeeper."The E20X Houston innovation competition for hospitality featured 16 startups, an expert panel of six judges and 16 industry mentors who coached the entrepreneurs before their four-minute pitch. According to HFTP, HITEC Houston broke barriers at the George R. Brown Convention Center June 18 to 21 as the highest attended event in the association's history with more 6,650 attendees. Next year, HFTP will host HITEC Minneapolis from June 17 to 20, 2019 at the Minneapolis Convention Center.About HFTPHospitality Financial and Technology Professionals (HFTP), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in Hong Kong, United Kingdom, The Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. The association also owns the world's only hospitality-specific search engine: PineappleSearch.com. For more information about HFTP, visit www.hftp.org.For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.Follow HFTP on social media: Facebook (@HFTPGlobal); LinkedIn; Twitter (@HFTP); Instagram (@HFTP_HITEC). Stay tuned to HFTP's industry-specific, informational news sites: HFTP News, HITEC Bytes, HFTP Club Bytes, HFTP Finance Bytes, HFTP GDPR Bytes and HFTP FB Bytes. HFTP event photos are available on Flickr, and HFTP event videos are available on YouTube.About HITECHospitality Industry Technology Exposition & Conference (HITEC) is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career. Historically hosted annually in a different city throughout North America, HFTP expanded HITEC in 2017 with two additional events outside: one in Europe and the other in Dubai. For more information about HITEC, visit www.hitec.org.Follow HITEC on social media: Facebook (@HITECconference); LinkedIn; Twitter (@HFTP); Instagram (@HFTP_HITEC). Find updates on the HFTP News page, and exhibitor news on the HITEC Bytes site. HITEC event photos are available on Flickr, and HFTP event videos are available on YouTube.
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Beekeeper Adds SIXTY Hotels to its Portfolio

Beekeeper 18 June 2018
San Francisco, Calif. --Beekeeper is pleased to announce that its digital workforce platform is now serving as the hub for all operational communications at SIXTY Hotels, a collective of five singularly iconoclastic luxury lodgings in New York, Los Angeles and Miami. Beekeeper is reaching each SIXTY Hotels employee with relevant messaging, engaging them and connecting them with one another. Comprised of a cloud-based web platform, mobile app and digital signage, Beekeeper is keeping property, guest and corporate information at employees' fingertips."Beekeeper is quickly proving to be a powerful tool for driving and building a strong and informed company culture," said Christopher Horn, Vice President of Operations for SIXTY Hotels. "When I was introduced to Beekeeper, I immediately became hooked on its power to transform our engagement and improve our employees' ability to share information and motivate each other. Beekeeper gives us a mobile means to operationally communicate with all associates across five locations in a new, innovative and authentic way. We are optimizing best practices for sharing information, recognizing employee efforts, and holistically branding corporate and property news and promotions in real time. We've seen a well-over 90% adoption rate from among our associates."Beekeeper digitizes the non-desk workforce by connecting existing operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow.Prior to implementing Beekeeper, Horn said dreaded bulletin boards, paper announcements stapled to paychecks, and notification emails served as primary forms of communications for SIXTY Hotels associates because more than 80% of the employees do not have an email address or desktop computer. This painstaking, manual means of communicating is now a distant memory, he said. Staff quickly took to Beekeeper and began organically sharing from their locations. Properties are using the platform to recognize staff for jobs well done, to chat about daily operational activity, poll associates, launch competitions and incorporate SIXTY's social media streams."Before Beekeeper, our employee communications lacked creativity and ease of dissemination," Horn said. "Sharing information always resulted in a breakdown, as it moved through the different areas of our organization. Today, Beekeeper directly links each of our associates through what we call SIXTYconnect, and all communication barriers have broken down. We recently polled our associates about Beekeeper; all teams at all levels echoed a huge improvement in companywide communications which is clearly seen in our increased employee retention rates."What I like most about Beekeeper is the ability to launch chat campaigns with all associates," he said. "It gives us the ability to maximize communications to multiple people in an efficient way while creating a personalized experience and chat interaction that is authentic and well received. Beekeeper is a solution that not only fits hotels of all sizes and contents, but it could lend itself into truly any industry where communication and community importance is the goal. We are working on some exciting pilot programs, and we will leverage Beekeeper to maximize our culture and company communications. It will also help us dive into other verifications, including supporting continued learning and encouragement throughout all of our careers with SIXTY."Coast-to-Coast CollectionThe SIXTY Hotels Collection includes three properties in New York: SIXTY SoHo (60 Thompson Street), SIXTY LES (190 Allen Street) and 6 Columbus (a SIXTY Hotel at 6 Columbus Circle). It also extends from South Beach with Nautilus (a SIXTY Hotel at 1825 Collins Avenue) to SIXTY Beverly Hills (9360 Wilshire Blvd.)."What's really cool about SIXTY Hotels is the way it provides artful service," said Connie Rheams, Beekeeper Global Head of Hospitality Sales. "Guests choose to stay at one of these iconic properties to get a one-of-a-kind hospitality experience. Beekeeper is designed to spark creativity among employees and give them a reason to want to go above and beyond what is expected of them to deliver the ultimate guest stay. When associates are recognized and rewarded in front of their peers for a job well done, it sparks competition and motivates everyone to want to do more. Hospitality quickly becomes a contagious way of life, and it feeds into the corporate culture."We are thrilled to add SIXTY Hotels to the growing Beekeeper portfolio," she said. "As SIXTY continues to communicate closely with its associates - those people touching the guest and ultimately responsible for a successful stay - they will foster a culture of contagious employee loyalty. The happier employees are in doing their jobs, the happier and more likely guests will be to return. As guest loyalty rises, so too will the need for the SIXTY Hotels brand to expand. Beekeeper is proud to be along for the ride."- # # # -About SIXTY HotelsAmbitious in vision and grounded in excellence, SIXTY is an innovative brand of boutique luxury hotels in L.A., Miami, and New York City. From its incomparable suites to its exciting restaurants and bars, SIXTY is distinguished by its highly personalized service and a sophisticated, artful touch. Each SIXTY property serves as an exclusive urban retreat for the most discerning global traveler.
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Beekeeper Achieves ISO Certification to Protect Hotels' Data

Beekeeper 12 June 2018
SAN FRANCISCO, CA -- With the European General Data Protection Regulation (GDPR) now in effect, Beekeeper is pleased to announce that it is now ISO 27001 Certified in addition to being GDPR compliant. Published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), the ISO standard is protecting intellectual property, employee details, and information entrusted to Beekeeper by third parties. As a SaaS offering and recognized data processor, Beekeeper has completed all necessary technical and organizational measures to ensure that its product and services will reduce its customers' risk significantly in the digital workplace."The ISO 27001 certification demonstrates that Beekeeper is actively managing its data security in line with international best practices, including GDPR," said Dr. Amir Ameri, Beekeeper Chief Data Officer. "This is the best international practice standard for information security, and it covers people, processes and technology. By protecting information and reducing risk using this three-pronged approach, Beekeeper is defending itself from technology-based risks and other common threats, such as poorly informed staff or ineffective procedures. Now that we have ISO certification in place, hoteliers can rest easy knowing that the information they share using our platform is safe."GDPR requires:The pseudonymization and encryption of personal data;The ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;The ability to restore the availability and access to personal data in a timely manner in the event of a physical or technical incident;A process for regularly testing, assessing and evaluating risk and the effectiveness of technical and organizational measures for ensuring the security of the processing.ISO 27001 certification enables Beekeeper to:Reduce information security risks through data encryption. With ISO Certification, Beekeeper can identify which assets are at risk and require encryption to adequately protect them.Ensure ongoing confidentiality, integrity and availability of information. If the data is available but in a format that is not usable because of a system disruption, then the integrity of that data has been compromised; if the data is protected but inaccessible to those who need to use it as part of their jobs, then the availability of that data has been compromised.Mandate risk assessment by identifying threats and vulnerabilities that can affect its information assets. It also provides steps to assure the confidentiality, availability and integrity (CIA) of that data.Address the importance of business continuity management. It provides a set of controls that will protect the availability of information in case of an incident and protect critical business processes from the effects of major disasters to ensure their timely resumption.Undergo independent assessment and audits by an accredited certification body to ensure that it is meeting the requirements of the Standard."Beekeeper has undertaken this rigorous certification process to ensure that data breaches can't happen to us or our customers," Ameri said. "Helping hotels of all sizes to keep their information assets secure is our top priority. Beekeeper will reduce risk for hoteliers significantly in the digital workplace."Breakfast with Beekeeper at HITECBeekeeper is inviting hoteliers to attend a private educational breakfast at HITEC on Wednesday, June 20th, at 7:00 a.m., at the Audi Sports Club at the BBVA Compass Stadium (just 2.5 blocks from the Convention Center). During the event, Sixty Hotels will discuss the digitization of their workforce, share property updates and best practices, both of which are protected by GDPR and ISO compliance.To register for the Beekeeper Breakfast event, click here.
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Experience Hospitality's 'Most Innovative Technology' at HITEC Houston with Beekeeper

Beekeeper 24 May 2018
Visit Beekeeper in Booth 1702 and Attend the Beekeeper Breakfast with Special Guest Sixty HotelsNext month C-level hotel executives will meet in Houston to attend HITEC, the world's largest hospitality industry technology exposition and conference. One of the hottest solutions on the market today, Beekeeper, voted the "Most Innovative Technology" for 2018 by HTNG, will showcase its simplified, secure, and easy-to-use tool that stores in one convenient location anything a worker needs to excel in their daily routine. This award-winning workplace communication app is proving to be integral for engaging multi-lingual employees without emails. Discover how to connect colleagues across locations and departments in real time and provide a secure, automated, and relevant flow of employee information that is readily distributed, searchable, and measurable in one central hub, by visiting Beekeeper in Booth 1702, June 19 to 21, at the George R. Brown Convention Center in Houston."We are really excited to be bringing Beekeeper to HITEC for the very first time in the U.S.," said Connie Rheams, Beekeeper VP of Hospitality. "While today's mobile technologies are ensuring that hoteliers stay connected to guests at every touchpoint, little is being offered that focuses on the communication needs of employees. These hotel ambassadors are making the biggest difference in each guests' stay - especially employees who are on the front lines and interacting closely with guests throughout the property. Beekeeper is a tool that sends the right information to the right people who are touching the guest. Until now, it was the missing mobile link to engaging employees, reducing turnover and enabling a hotel company to become an employer of choice."Beekeeper, named the 59th fastest-growing company by SaaS 1000, is a GDPR-compliant workplace app that digitizes hospitality workers by connecting operational systems and communication channels within one secure, intuitive platform. It brings together colleagues across locations and departments in real time via mobile or desktop devices by allowing top-down, bottom-up, and peer-to-peer communication to give every employee a voice. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow. The platform includes an intelligent dashboard to help companies gauge the effectiveness of their internal communications to streamline business processes.With Beekeeper, hoteliers can:See what's happening throughout the day at their hotel and read what's happening in the company.Keep all team members aligned and unified by sharing information that is necessary for staff to do their jobs.Use the Survey feature to poll employees on their satisfaction or request input.Communicate with team members during a crisis or while a property is closed.Onboard new team members and engage with them even before they start on their first day.Update staff on the status of engineering or housekeeping projects.Enable GDPR-compliant peer-to-peer chat functionality (displacing non-GDPR compliant WhatsApp business groups)The mobile and web app easily integrate with existing operational systems, so employees have all the tools they need at their fingertips. The custom branded interface and advanced front- and back-end features create an interactive employee experience proven to strengthen engagement, retention, productivity, and the bottom line.Breakfast with Beekeeper at HITECBeekeeper is inviting hoteliers to attend a private educational breakfast at HITEC on Wednesday, June 20th, at 7:00 a.m., at the Audi Sports Club at the BBVA Compass Stadium (just 2.5 blocks from the Convention Center). During the event, Sixty Hotels will discuss the digitization of their workforce, share property updates and best practices.Invitees will also learn about a new awards program being launched by Beekeeper in September in conjunction with Labor Day. The WorkHero Awards are designed to honor hotel employees worldwide for doing something spectacular for a guest."Our goal through the WorkHero Awards is honor those unsung-hero's in hospitality who labor every day to make a difference," said Corey McCarthy, Beekeeper VP of Global Marketing. "With unemployment rates the lowest they've been in several years, retaining quality employees is crucial. We want hoteliers to recognize those employees who have gone over and above their job description to do some extraordinary for their customers in hopes that it will incentivize them to cultivate their own work-hero culture. A business can't have happy customers without happy employees. It's time the hospitality industry joins in celebrating its work hero's, and Beekeeper is proud to kick off this global initiative."To register for the Beekeeper Breakfast event, click here.
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Beekeeper Ranks No. 59 on SaaS 1000

Beekeeper 12 April 2018
SAN FRANCISCO, CA -- Beekeeper, a digital workforce platform recently awarded the most innovative technology of 2018, has ranked No. 59 on theSaaS 1000, a prestigious index of Software as a Service (SaaS) companies algorithmically ranked by a number of growth indicators such as hiring trends and team expansion rates. As the SaaS product landscape continues to expand, lists like the SaaS 1000 are incredibly useful tools for SaaS pros to evaluate the groundbreaking trends that will shape our industry for years to come."The Beekeeper team's international impact on frontline workforce internal communications is an indicator of their continued growth," said Tom Blue, founder of SaaS 1000. "We are excited to see them climb the ranks of SaaS 1000 and to see what the company has in store for the future."Beekeeper is a rapidly growing startup designed to solve critical technological problems throughout industries with high concentrations of non-desk workers. The team experienced a 27.71% growth over the past six months alone, with 100 employees working across the Beekeeper offices in San Francisco, Zurich, London, and Berlin. Throughout 2018, the company is projected to double in size worldwide. A 4.9 rating on Glassdoor signifies that the organization is deeply committed to building a strong company culture than enables its employees to flourish."We are honored to be included on the SaaS 1000 list and look forward to growing our team with strategic hires to execute our vision of uniting and engaging frontline and corporate employees on one streamlined platform," said Beekeeper CEO Cristian Grossmann. "We are proud of the strategic additions we have made to our team, including our recently appointed Head of Hospitality Andrada Paraschiv, Global Head of Hospitality Sales Connie Rheams, and a number of talented software engineers. These hires have contributed to the Beekeeper family doubling down on some exciting product expansions that have helped our clients ramp-up operational and communication efforts. As we aspire to continue climbing the SaaS 1000 list, we're excited to continue welcoming talented members to our team to help the Beekeeper platform and culture grow."Beekeeper is an award-winning, GDPR compliant, digital workplace app that digitizes hospitality workers by connecting operational systems and communication channels within one secure, intuitive platform. Keeping employees connected to the organization at large, as well as to each other, the company aims to digitize the 83% of employees worldwide who do not sit behind a desk. The app brings together colleagues across locations and departments in real time via mobile or desktop devices by allowing top-down, bottom-up, and peer-to-peer communication to give every employee a voice.With Beekeeper, secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow. The platform includes an intelligent dashboard to help companies gauge the effectiveness of their internal communications to streamline business processes. The mobile and web app easily integrate with existing operational systems, so employees have all the tools they need at their fingertips. The custom branded interface and advanced front and backend features create an interactive employee experience proven to strengthen engagement, retention, productivity, and the bottom line.Beekeeper supports users in more than 130 countries. Clients include Marriott, InterContinental, and Hilton.
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Beekeeper to Showcase Hospitality's 'Most Innovative Technology' at AAHOA Convention

Beekeeper 22 March 2018
SAN FRANCISCO, CA -- Next week members of the Asian American Hotel Owners Assn. can experience hospitality's "most innovative technology" at the AAHOA Annual Convention & Trade Show, to be held March 27 to 30 at the Gaylord National Resort & Convention Center in National Harbor, Md. The Beekeeper digital workforce platform, considered to be the best employee app in the industry, will be on display in Booth #1075. With Beekeeper, hoteliers can exchange information, share property updates, and communicate best practices with front- and back-of-house hotel employees who don't sit at a desk or have a company email address. Beekeeper was honored with the 2018 TechOvation Award by Hospitality Technology Next Generation (HTNG) earlier this month."We are eager to introduce Beekeeper to AAHOA members at this important event," said Corey McCarthy, Beekeeper VP of Global Marketing. "We understand that most hotel employees don't have traditional desk jobs. Because they don't have a work email, they rely on bulletin boards for internal communications. While this system is okay, it doesn't resonate well with today's employees, especially Millennials who prefer to send and receive information digitally. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and it features an intelligent analytics dashboard to help hotels improve internal communication and streamline business processes."Beekeeper also links non-desk workers with a hotel's operational systems, such as payroll, scheduling, file sharing, task management and others," she said. "This gives staff a sense of belonging and trust . . . it increases engagement and loyalty . . . and it ultimately translates into better individual and team performances. We encourage anyone who wanting to digitize their workforce communication to visit the Beekeeper booth. We'll show attendees how they can turn employee satisfaction into guest satisfaction."With Beekeeper, hoteliers can:See what's happening throughout the day at their hotel and read what's happening in the company.Keep all team members aligned and unified by sharing information that is necessary for staff to do their jobs.Use the Survey feature to poll employees on their satisfaction or request input.Communicate with team members during a crisis or while a property is closed.Onboard new team members and engage with them even before they start on their first day.Update staff on the status of engineering or housekeeping projects."Our customers often tell us that their favorite feature of Beekeeper is its accessibility," McCarthy said. "Information can be accessed on a tablet, a smartphone, or a computer. Some hotels even have a communication monitor in their employee dining rooms so workers can see what's going on while they're having their breaks. A great employee experience will always translate to a great guest experience."Beekeeper joined the Asian American Hotel Owners Association (AAHOA) as an Allied Member in 2017.To preschedule a meeting with Beekeeper at the AAHOA Annual Convention & Tradeshow, please email Corey McCarthy at cmccarthy@beekeeper.io or request a time at www.beekeeper.io/aahoa2018.
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Beekeeper Wins HTNG's 2018 TechOvation Award

Beekeeper 15 March 2018
The 2018 TechOvation Award was presented yesterday to Beekeeper by Hospitality Technology Next Generation (HTNG) during the HT-NEXT Award Ceremony in San Diego. The TechOvation Award recognizes companies for innovative products new to the marketplace from 2017 or coming in 2018. Beekeeper earned the coveted award for its workplace app that digitizes hospitality workers who don't sit behind a traditional desk and don't have access to work email. By connecting operational systems and communication channels within one secure, intuitive platform, Beekeeper is helping hoteliers exchange information, share property updates, and communicate best practices within or across departments in 30 languages."The Beekeeper app uses both factors of convenience and mobility that we see rapidly growing in the hospitality industry," said Michael Blake, CEO of HTNG. "We recognize Beekeeper for their innovation and are very happy to announce them as HTNG's 2018 TechOvation Award Winner!"The TechOvation Award Contest began in December with contestants producing creative videos featuring their products. During the first round of the competition, Beekeeper was chosen as a semi-finalist after its video explained how the app connects desk and non-desk employees across locations and departments in real time via mobile or desktop, and how its intelligent dashboard improves internal communications and streamlines business processes. During round two, and after presenting its workplace app solution to a panel of 34 distinguished judges comprised of individuals of HTNG's global leadership councils, Beekeeper was named a Top 3 Finalist. In the final round, it was the audience of more than 600 hospitality technology professionals that ultimately voted Beekeeper as hospitality's most-innovative technology solution for 2018."Because hotel employees do not have traditional desk jobs, and therefore emails are ineffective, many properties rely on bulletin boards for internal communication, and it isn't resonating well with today's employees, especially Millennials," said Corey McCarthy, Beekeeper VP of Global Marketing. "We entered the TechOvation Award Contest because we are successfully accomplishing what no one else can, the ability to reach every single hotel employee via a web platform, mobile app and digital signage. This critical information app is also integrating with other popular applications and seamlessly bringing other tools and information to hotel employees' fingertips, such as scheduling shifts and managing tasks in real time."Hoteliers are unaware that a workplace app of this magnitude exists, and being named the 'most innovative' technology of 2018 signifies that the industry is in dire need of this digital transformation," she said. "Beekeeper is proud to have been among such prestigious companies vying for this top honor. We owe this achievement to our staff and development team who share our vision for success. We would also like to thank HTNG for creating this award program that recognizes technological disruptors and rewards them for their unwavering commitment for enhancing the guest experience."About Hospitality Technology Next Generation (HTNG)The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 21 top IT leaders from hospitality companies around the world, itself has technology responsibility for over 2.5 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit www.htng.org.
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Beekeeper Offering 31 Point GDPR Assessment Checklist to Hoteliers Preparing for Compliance

Beekeeper 13 March 2018
SAN FRANCISCO, CA -- Beekeeper, a GDPR compliant developer of a digital workplace app, is offering a "31 Point Assessment to Ensure GDPR Compliance" white paper to assist hoteliers in preparing for the European General Data Protection Regulation deadline that goes into effect May 25, 2018. GDPR protects European Union (EU) residents' personally identifiable information against security breaches. Any hotel that does not comply is risking heavy fines."If you operate a hotel in North American, GDPR directly affects your data security standards," said Corey McCarthy, Beekeeper head of global marketing. "Any hotel that provides accommodations to travelers from countries in the EU must comply with GDPR. Beekeeper has already taken the labor-intensive steps needed to become GDPR compliant; we've done the work and believe this document could help any hotel company still building their framework."Our Data Protection Officer, Dr. Amir Ameri, compiled an important list of questions to ask when going through the compliance process," McCarthy said. "The first 10 steps are listed below. To access the full 31 Point Assessment, click here."Beekeeper 31 Point Assessment to Ensure GDPR ComplianceDoes your company process personal data in an EU country or of EU residents? (Personal data is any data that may be used to identify a person, including technical, genetic, cultural, mental, economic, and social information.)Is your company familiar or registered with the EU-US Privacy Shield Framework (https://www.privacyshield.gov/welcome)?Does your company utilize technology to detect and alert a data breach (IDS / HIDS)?Does your Company maintain an inventory of all assets which process (transfer / store) personal data?Are your company's personal data flow channels identified?Is your company technically equipped to search for and permanently remove one individual's personal data?Is the concept of "Privacy by Design" incorporated in your personal data processing products and services?Do you apply a Privacy Impact Assessment in your product or service development lifecycle?Is permanent deletion of personal data according to a standard such as NIST (or other)?Does your company have direct access to all the systems used for their processing of personal data?Disclaimer: These are the questions that Beekeeper has been using internally to assess compliance and, at the request of many colleagues, our CISO has been asked for his recommendations. These are not sanctioned by GDPR. "One of the best ways hoteliers can start their journey to GDPR readiness is by using a secure communications platform that is already compliant," Ameri said. "In April, Beekeeper assembled a team to make sure every box on our 31 Point Assessment got checked. Our task is done. We encourage companies still needing assistance to visit Beekeeper's GDPR Hub and follow our journey to compliance here."Hoteliers with questions about implementing GDPR best practices should visit Beekeeper's GDPR Hub.
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With Beekeeper, 'No Employee is Left Behind' at 1 Hotel Central Park

Beekeeper 9 March 2018
SAN FRANCISCO, CA -- Eco-chic brand 1 Hotels has been experiencing great success with internal team communication since it launched the digital workforce platform Beekeeper. Today three properties are using this tool as the hub of its internal communications operation, and each is finding new uses for staff engagement. Managers at 1 Hotel Central Park, located at 1414 6th Avenue in midtown Manhattan, say Beekeeper is engaging - and even addicting - noting that staff enthusiasm is skyrocketing."As general manager of 1 Hotel Central Park, I'm big on celebrating successes," said Hans Schaepman. "Transparency in communication is key; making sure that no one is 'left behind,' so to speak. Whenever we have a team member that does something special or is consistent in what they do well, we celebrate it on Beekeeper. Sharing successes isn't always easy when operating a 24/7 business because not everyone has the same shifts. With Beekeeper, everyone receives the same information regardless of when they are working, day or night. Only when there is strong communication will a hotel be able to create exceptional memories for our guests. Beekeeper assures transparency, consistency and the total dissemination of critical staff and guest information."Beekeeper digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow.Summing Beekeeper Up in One WordWhile some properties rely on Beekeeper for crisis and task communications, 1 Hotel Central Park places a big emphasis on the human resources and team-building aspects of the solution. Several of the management team at 1 Hotel Central Park are describing Beekeeper in just one word.For Director of People Operations Louie Shapiro, Beekeeper is "EASY.""Beekeeper is especially easy for onboarding new employees," he said. "It lets me create a new profile for each staff member, complete with their photo and personal information about their passions and special interests so other team members can quickly get to know them. In a sense, Beekeeper is a personal-broadcasting antenna."Colleen Kerrigan, in Conference Services, calls Beekeeper is "ENGAGING.""Working in a service industry without Beekeeper felt a little bit like being left in the dark," Kerrigan said. "Now that I am with 1 Hotels and have access to Beekeeper, I feel so much more informed and engaged with the company."Beekeeper is 100 percent the most important tool that we have at this hotel to help us operate," she said. "It's absolutely engaging! This tool makes us all feel like we're really a part of one big family - the 1 Hotels family. Beekeeper not only helps 1 Hotels to be a great place to work, but it also enables us to provide a better experience for our guests."Proud Partnership"We are thrilled to be hearing such terrific accolades from our 1 Hotels customers in Manhattan, Brooklyn, and Miami," said Connie Rheams, Beekeeper's global head of hospitality sales. "1 Hotel Central Park is especially happy with Beekeeper. They use it for their 'morning rally' to share pre-shift information, like announcing daily VIP arrivals and reviewing other pertinent information that is needed for the day. They use it to post the Concierge 'Tip of the Day' and share photos and snippets of new happenings in the city or new venues visited. And, they use it to share stories and creative ideas that reinforce the mission-driven ethos of the 1 Hotels brand, celebrating nature, doing good and making sustainable choices. Each new use-case makes Beekeeper that much more valuable to other properties.'We love hearing our customers explain how Beekeeper is changing their workplace experiences and greatly improving guest service," she said.
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Connie Rheams Takes On Executive Role at Beekeeper

Beekeeper 20 February 2018
SAN FRANCISCO, CA -- The global hospitality industry is doing a tremendous job of leveraging mobile technology to enhance the guest experience. What isn't being addressed is using the power of mobile to share real-time staff/hotel/brand/management company information with the 1.9 million front- and back-of-house hotel employees who don't sit at a desk or have a company email address. As such, Connie Rheams, named one of the most influential women in hospitality technology by HFTP (Hospitality Financial & Technology Professionals), is undertaking the biggest challenge of her career: serving as the new Vice President, Hospitality, for digital workplace app developer Beekeeper."For the last five years, I've been talking about moving the needle on the customer experience," Rheams said. "Mobile technology is making great strides in ensuring that hoteliers stay connected to guests at every touchpoint along their journeys. At the end of the day, however, it's the employees who make the biggest difference in each guests' stay."What is lacking at most hotels is a mobile tool that gets the right information to the people touching the guest," she said. "It's the missing mobile link and a void in our industry. Sure, bulletin boards and TV monitors in the breakroom are okay, and so are printed memos hand-delivered by department heads, but it's not an ideal or effective way to communicate with employees who are working different shifts and who speak different languages."Workplace communications is an area that we can make the biggest strides for improving the guest experience, but it is also critical in creating strong employee engagement, reducing turnover and enabling a hotel company to become an employer of choice," Rheams added. "There are also integration benefits with existing operational systems. Hotels are using Beekeeper to merge payroll, scheduling, file sharing, task management, and other systems into the centralized Beekeeper hub. By linking non-desk workers with a hotel's operational systems, it creates a sense of belonging and trust, it increases engagement and loyalty, and it ultimately translates into better individual and team performances. I believe Beekeeper is the next frontier for hospitality. For me personally, it's a challenge of a lifetime that I eagerly accept. I look forward to promoting the benefits of connecting the employee to the company and its culture."Prior to joining Beekeeper, Rheams served as senior vice president and general manager of Indra North America, an SAP co-innovation partner for hospitality. She also held senior leadership roles at Pegasus Solutions, Sabre and American Airlines. Rheams holds a Master's in Business Administration from Southern Methodist University.The Buzz on BeekeeperBeekeeper is designed to help non-desk employees and geographically distributed workforces feel as if they were sitting right next to each other and to keep everyone in the company aligned. Companies with non-desk employees have a hard time keeping them in the loop with the rest of the organization. Beekeeper bridges this gap by connecting operational systems and communication channels within one secure platform that is accessible by mobile and desktop devices."Beekeeper is a rapidly growing technology; it's driving new mobile adoption trends and radically changing the way companies are connecting the world's two billion non-desk workers," said Cristian Grossman, Beekeeper CEO. "Hospitality is one of the industries where Beekeeper is building significant traction, and we're investing heavily to grow our business in this market. When we began looking for someone to spearhead our global hospitality growth, one name kept surfacing: Connie Rheams. Not only does she have 20-plus years of travel industry experience, including airlines, hotels, travel agencies and online booking platforms, but she truly understands the complete customer journey."Connie brings a true passion for driving innovation through technology, and she has an impeccable reputation for consistently looking for new opportunities to help hotel companies empower their organizations and deliver personalized end-customer experiences," Grossman said. "She's been exposed to the full technology eco-system in the hotel industry, and she understands how an application like Beekeeper can affect all the business processes across an enterprise. Connie has a successful track record of leading global expansion efforts, and we are eager to see the growth opportunities she will bring. We welcome her aboard."Rheams said she is equally as eager to lead Beekeepers customer expansion globally."I'm super excited, not just to join this amazing company, but to be representing a solution that brings a simple way right now to solve problems," Rheams said. "Beekeeper can be bought and turned on in about 30 days. If your hotel, brand or management company is ready to digitize its non-desk workforce, our team is eager to talk to you. This is really exciting."
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The Clock is Ticking Towards GDPR Compliance; If Your Hotel is Struggling, Beekeeper Can Help

Beekeeper 1 February 2018
In just a few months, the European General Data Protection Regulation (GDPR) will require every hotel in the world to have guidelines in place that protect European Union (EU) residents' personally identifiable information against security breaches. Any hotel that does not comply after May 25, 2018, is risking heavy fines. Beekeeper, developer of a digital workplace app where operational systems and communication channels live within one secure and intuitive platform, announces that it is already GDPR compliant and its communication platform will protect company data."Our customers' right to privacy and ensuring that their personal data is secure, is Beekeeper's top priority," said Corey McCarthy, Beekeeper head of global marketing. "In April, we appointed Dr. Amir Ameri to the new position of Data Protection Officer, and he assembled a team to make sure every box got checked. A full year before deadline, we began assessing the impact of GDPR on Beekeeper. Today, we are proud to say that we are fully compliant. This was a labor-intensive undertaking, but our scramble is over. Companies still needing assistance can visit Beekeeper's GDPR Hub and follow our journey to compliance here."What Hoteliers Need to KnowHere are nine important facts that hoteliers need to know about GDPR:The GDPR is applicable to all hotels processing EU citizen's personal data, regardless of where it is located.Fines up to 20 million euros or 4% of annual global turnover (whichever is greater) may be levied in case of repeat and non-compliance to the regulation.EU citizens will have a right to approach the data protection authority of their choice when stating their complaint.Personal Data is defined with a wider scope, including social, mental, genetic, cultural, and economic data.The Right to be Forgotten will have an impact on hotel processes dealing with data collection, such as the purpose for obtaining the data. It will require advanced tools in dealing with search requirements.Privacy Impact Assessments will become mandatory and influence use of Privacy by Design principles to enhance both commercial and in-house developed tools, processes, and products dealing with Personal Data.Concept of Consent is reworked and made more stringent in its utilization.The Data Protection Officer (appointed internally or externally) becomes a mandatory role for any hotel or hotel company, or fines up to 10 million euros or 2% of global turnover may be levied.Incident Management and Notification for a data breach is standardized by the GDPR. A maximum of 72 hours is permissible before reporting becomes obligatory.Voice of Reason"GDPR is a far-reaching regulation and it has no limits to protecting personal data," Ameri said. "As a SaaS offering and recognized data processor, Beekeeper spent the last nine months implementing technical and organizational measures to ensure that our products and services will reduce risk for hoteliers significantly in the digital workplace."Ameri is an accomplished professional with more than 20 years of technical and leadership experience in operational risk management. He specializes in cybersecurity, data protection, and privacy fields in Swiss and international financial and banking sectors. After completing his Ph.D. dissertation in developing a framework for managing technology risks, Ameri completed his Master of Law to better position his understanding of the interaction between technology and legal and regulatory requirements."With the GDPR deadline on the horizon, hoteliers face a sprint of thorough internal evaluations to revamp policies around the collection, storage, or usage of EU resident personal data," Ameri said. "The financial implications of breaching GDPR are astronomical. We recommend mapping all data assets and appointing dedicated Data Protection personnel on a full-time or contract basis to properly oversee the adoption of high-caliber data protection processes and technologies."One of the best ways hoteliers can start their journey to GDPR readiness is by using a secure communications platform that is already compliant. Hoteliers with questions about implementing GDPR best practices should visit Beekeeper's GDPR Hub.
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1 Hotel Brooklyn Bridge Raises the Bar on Workforce Communications with Beekeeper

Beekeeper 9 January 2018
SAN FRANCISCO, CA -- When the eco-chic 1 Hotels brand launched in 2015, it not only set a new standard for sustainability in design, but it significantly raised the bar in how management reaches and celebrates their entire staff. With the digital workforce platform Beekeeper at the hub of its internal communications operation, 1 Hotels is reaching every single employee with relevant messaging, engaging them and connecting them with one another. 1 Hotel Brooklyn Bridge in Brooklyn Heights, located directly on Brooklyn Bridge Park overlooking the East River, is the most recent property to go live with "the hive.""Whether you're 18 or 85, it doesn't matter; people love to share," said Jason Brown, Director of People Operations for 1 Hotel Brooklyn Bridge. "We believe that sharing starts at the top. If the General Manager is passionate about communicating with his or her team, and the department heads are of the same mind-set, then Beekeeper is the platform to use. We encourage our team members to use their cell phones for positive work-related communication, although not in front of guests or in guest areas. They use this tool to share their successes, and we use it to reward and recognize their efforts. It's a celebration of life. In a word, Beekeeper is contagious."Beekeeper digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow.1 Hotel Brooklyn Bridge uses its custom mobile Beekeeper app to communicate daily arrivals, events, and other important information in real time to improve operations. The team also uses the app for onboarding, scheduling, task management, employee surveys, and crisis communications to ensure the entire organization is aligned.To Bee or Not to Bee?Here's how managers and staff at 1 Hotel Brooklyn Bridge say they are using Beekeeper:"I can't image not having Beekeeper," said General Manager Cornelia Samara. "I use it from the moment I wake up to see what's happening throughout the day at my hotel and to read what's happening in the company. Beekeeper really helps me stay connected."The survey feature is very helpful," she said. "If we have an activity or hold a meeting, we can go back and ask the team whether they enjoyed it, if they found the information helpful, or should we could do something differently? When opening the hotel, we used the survey to help in naming our employee dining room. We narrowed the name down to five selections, posted the options on Beekeeper, and put it out for a vote."Brown said most of the workforce at 1 Hotel Brooklyn Bridge doesn't have access to traditional forms of communication like email and text messaging, so instead, Beekeeper is used to instantly connect everyone. He said with Beekeeper, everybody has a voice, and everyone can participate. Beekeeper has shaped the brand's culture given everyone an identity."We've used Beekeeper for crisis communication," Brown said. "The team at 1 Hotel South Beach was impacted by Hurricane Irma recently. Beekeeper was used to communicate with team members while the property was closed. We used it to check on our staff and communicate with them about returning to work. We also use Beekeeper to onboard new team members and engage with them even before they start on their first day. New team members are introduced to the team via Beekeeper, and they can quickly get acquainted with co-workers."My favorite feature of Beekeeper is its accessibility across a variety of different devices," he added. "It can be accessed on a tablet, a smartphone, or a computer. We even have a communication monitor in our employee dining room where we can display feeds for team members to look at to see what's going on while they're having their break. Everyone can access it, and everybody can participate. Employee engagement is truly enhanced. I think turnover would be much higher if it weren't for Beekeeper."Ruggero Massetti, Director of Rooms, said at the beginning he was skeptical of Beekeeper, assuming it was another social media app that would distract his team members. As time progressed, however, he said he found Beekeeper to be an important operations tool."Beekeeper keeps all team members aligned and unified," Massetti said. "It helps us share all the information that is necessary for the hotel and for staff to do their jobs."Mark Hall, an engineer at the property, said: "We constantly have projects going on throughout the hotel, and we use Beekeeper to keep our employees updated about the status of those projects."Buzzing with Pride"1 Hotels is widely becoming known for its eco-conscious design, sustainable architecture, cause-oriented partnerships, and unrivaled service," said Corey McCarthy, Beekeeper head of global marketing. "Soon, we believe this brand will also gain acclaim for being one of the best hotels to work for, thanks in part to Beekeeper. Yes, our mobile app is ideal for enterprise communications . . . but it does so much more. Beekeeper enables employees' personalities to come alive. It gives them a sense of pride in their jobs, a voice among the organization, and a sense of belonging to an extended family."We are honored that 1 Hotels opened its doors with Beekeeper in Miami, Manhattan, and Brooklyn, and we look forward to growing right alongside them as they plan openings in 2018 in West Hollywood and Sanya, China, and in 2019 in Silicon Valley and Cabo San Lucas, Mexico."
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Beekeeper Establishes Hospitality Division; Andrada Paraschiv Named 'Head of Hospitality'

Beekeeper 31 October 2017
To meet the increasing demand for connecting non-desk hotel employees with corporate offices and each other, Beekeeper has established a Hospitality Division. Andrada Paraschiv has been selected to lead the group as Head of Hospitality. The former AccorHotels and FRHI Hotels & Resorts executive will use her internal communications expertise to ensure that the Beekeeper platform has the optimal feature set to serve and benefit the hospitality industry.Beekeeper digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow."It's difficult to find an individual who can work in the technology world and the hotel operations world with equal ease," said Christian Grossman, Beekeeper CEO. "Andrada's workplace communications experience at AccorHotels and FRHI will go a long way in spearheading our new Hospitality Division. In this role, she will be working with Beekeeper's internal teams to ensure that we have a product that is highly tailored and valuable for this industry, and that we offer great support to our customers to make the Beekeeper implementation in their company a success. We are thrilled to welcome her to the hive."Beekeeper AdvocateParaschiv became familiar with Beekeeper when deploying the solution at FRHI in 2013. As the company was transitioning and bringing Fairmont, Raffles and Swissotel under the FRHI umbrella, she said Beekeeper was extremely helpful in connecting the company's 45,000 employees globally and making them all feel part of one family. The platform enabled FRHI to win two international awards: The Internal Communication Award at the Employee Engagement Awards & Conference in NY (June 2015) and the Ragan's Employee Engagement Award (March 2016)."I'm a huge advocate of Beekeeper," Paraschiv said. "Not only is Beekeeper the No. 1 employee communications platform in the hospitality industry, used by clients in 137 countries, but it is critical in lowering turnover and making sure that employees deliver a great experience for the guests. Hotel employees do not have traditional desk jobs, so emails are quite ineffective and bulletin boards are still the way to go for internal communication at the property level. This does not resonate well with employees, especially Millennials. Beekeeper is successfully providing a tool to reach every single employee, via a web platform, mobile app and digital signage. Better yet, it's now integrating with other popular applications and seamlessly bringing other tools and information to the employees' fingertips, such as scheduling shifts and managing tasks in real time."Deciding to move to Beekeeper was easy," she said. "I knew the team and I believed in the product. Plus, working with a young technology company in the San Francisco technology hub is a unique entrepreneurial experience; it's fast-paced and has its own opportunities and challenges. As Head of Hospitality, I will continue working in an industry I love with people I enjoy, and I can share this effective tool with other hotel companies who may be struggling to communicate with non-desk workers."Impressive, Relevant BackgroundAt AccorHotels, Paraschiv served as executive director, luxury internal communications and engagement. She was responsible for strategy and implementation of internal communication for FRHI colleagues before and after the acquisition to drive change and employee engagement. She was also charged with establishing the engagement strategy for the brand's newly created Luxury Division (includes 500 hotels globally under Raffles, Fairmont, Sofitel, Pullman and Swissotel flags), and focused on educating and connecting colleagues on both FRHI and AccorHotels sides following acquisition. Prior to the acquisition, Paraschiv worked as executive director, communications & strategy at FRHI. As part of the company's human resources leadership team, she set-up internal communications to support the ONE FRHI vision. Paraschiv also served as FRHI director, business strategy, working closely with C-suite executives to write annual enterprise strategic and operating plans and more.Paraschiv also served as a consultant with McKinsey & Co. She holds an MBA from the Wharton School and an MA in International Studies from the Lauder Institute at University of Pennsylvania.
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Beekeeper Poises for Global Growth with Prominent Staffing Changes

Beekeeper 12 October 2017
SAN FRANCISCO, CA -- Beekeeper, a workplace communication company focused on connecting non-desk workers and their employers, is announcing internal promotions and adding new talent to further support it swift growth and corporate directional changes. Cristian Grossmann, CEO, has appointed Corey McCarthy, former VP of Marketing North America, to VP of Global Marketing, and Andreas Slotosch, former Vice President of Global Marketing, to Vice President of Growth. In addition, Bobbi Frioli has joined Beekeeper as Vice President of Sales.Beekeeper is the developer of an award-winning digital workplace platform that digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow."Due to the increasing demand to connect geographically-distributed workforces and non-desk employees with corporate offices and each other, Beekeeper is growing at a rapid rate," Grossman said. "Companies are turning to us to bridge the communications gap by implementing one powerful platform that connects their operational systems with the communication channels their employees are using and accessing most -- namely mobile and desktop devices. Our platform is designed for employees who work shifts, don't sit at desks, and do not have corporate email addresses. With Beekeeper, companies can easily reach, connect and engage these employees to create innovative ways of working."Andreas and Corey have done a tremendous job in positioning Beekeeper for success, and adding Bobbi to the team will further support our sales efforts," he said. "Each are passionate about connecting people through technology, and together they will continue helping companies increase productivity through improved digital communication and employee engagement."Hospitality ConnectionMcCarthy is an entrepreneur, marketer, and speaker. As Beekeeper's head of global marketing, she dances on the fine line between art and science to share Beekeeper's mission to connect the world's two billion non-desk workers, generating leads that will ultimately lead to meeting the company's growth goal. Previously, McCarthy ran the media assets for Lodging Hospitality, part of a $1.56B publishing company."Beekeeper has tremendous potential for making fundamental shifts in the way hospitality teams and other industries rely on and communicate with non-desk workers," McCarthy said. "The impact that our company has on the lives of front-line workers is not to be underestimated. Beekeeper is changing people's lives for the better, and that inspires me to work hard each day and bring the same opportunities to others."Digitizing this workforce niche is happening quickly, and it's a movement that McCarthy said she is excited to champion. Reaching this massive population will take scale, and that effort is shaping the new direction of Beekeeper."Short term, we are focusing on the hospitality industry to create the best mix of features and operational integrations to optimize the employee experience at the hotel property and up the chain to senior management," she said. "Long-term, we are looking to keep our product ahead of the curve when it comes to trends to and optimize for Artificial Intelligence and other emerging technology we see coming on the horizon."Start-Up SavvyBeekeeper tapped Slotosch four years ago for his start-up expertise; he co-founded numerous web startups and led business development for several international companies, including Oracle. He holds a Master's degree in Business & Economics from the University of St. Gallen, Switzerland."At Beekeeper, we care about every single employee - not just within our organization, but those working at businesses around the world," Slotosch said. "By connecting the disconnected within companies, we are having a real impact on the lives of millions of people, making their daily work a lot easier. It gives me and my team members a profound sense of accomplishment, and it's probably the No. 1 reason I love being part of this hive."Slotosch said this new role will give him the opportunity to combine his technical background with his proven marketing skills. Ultimately, he hopes his skillset will have a strong and continued impact on the future of Beekeeper."Not only will I focus on increasing awareness of Beekeeper in a global market, but as VP of Growth, I will spearhead initiatives that bring us closer to the goal of connecting non-connected workers," he said.High-performing Sales LeaderFrioli is a proven leader in worldwide sales and channel development. She has extensive experience managing global sales teams and has worked for enterprise, security and mobile software companies. Her stellar track record of increasing sales revenue and developing strong sales teams makes her a perfect fit for Beekeeper."Beekeeper not only has an impressive founding team, but I was 'wowed' by the caliber of people they hired to form this organization," Frioli said. "As Corey and Andreas focus on global marketing and international growth, I am thrilled to be taking the Beekeeper message to my sales channels in the Americas. Joining an organization with such a cohesive team and message is rewarding, and I am proud to get the buzz started about the need for this exceptional workforce communications tool."Frioli said that although awareness is growing in select markets for technology that targets non-desk workers, she plans to make some noise and drive awareness in the hospitality and manufacturing industries. Her goal is to direct attention to Beekeeper's value and the operational benefits this single-channel platform brings in communicating with all employees . . . no matter where they may be."I'm excited to be at the forefront of a movement to ensure people are heard and engaged within their organizations" she said. "I'm even more happy to join the Beekeeper team."Join the BuzzFortune 500 companies across the globe have adopted Beekeeper to empower employees regardless of role and location. New clients include hospitality giant Mandarin Oriental, retailer Dollar General, and food manufacturer Seaboard Foods, as well as Heathrow Airport, Gate Group and Dnata in the transportation sector.Beekeeper has also increased its user base by more than 500% and currently serves hourly workers in more than 137 countries."There are endless opportunities for making operations more simple and efficient, all while keeping your teams more engaged and happy to come to work," Grossman said. "Our global team is intact and ready, willing and able to bring your company into the hive and communicating effectively with all employees."
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Beekeeper Introduces Custom Integrations, Bringing Chat and Operations Under One Hub for 2 Billion Non-Desk Workers

Beekeeper 12 October 2017
"The ability to integrate our HRIS with Beekeeper has been instrumental in automating administrative processes that were time-sensitive." Claudia Scherrer Domingos, Head of HR, Domino's PizzaSAN FRANCISCO, CA -- While many workplace tools specialize in peer-to-peer, top-down, or bottom-up communication, it is rare to encounter a workplace app that tackles all three. Running on the belief that an intuitive user interface (UI) and open communication builds cross-organizational trust, Beekeeper's award-winning digital workplace application has been connecting dispersed non-desk teams across a variety of industries since 2012.Today, the company announced its latest platform expansion, adding the capability for information technology teams to integrate open application program interface (API) operations tools directly into its Beekeeper communications hub. Keeping employees connected to the organization at large, as well as to each other, Beekeeper aims to digitize the 83% of employees worldwide who do not sit behind a desk.Beekeeper's integrations enable companies to design and implement highly customized digital workplace platforms for their non-desk employees. Organizations can use Beekeeper APIs to merge their existing operational systems like payroll, scheduling, file sharing, task management, and beyond, into the centralized Beekeeper hub that their employees use to communicate throughout the work day. This creates a simplified, secure, and easy-to-use tool where anything a particular worker needs to excel in their daily routine is stored in one convenient location."When we talk about how artificial intelligence will impact the future of work, we often think in terms of automation swapping out humans for algorithms," said Flavio Pfaffhauser, Co-Founder and CTO at Beekeeper. "But for industries such as hospitality, construction, and restaurant services, successful workforce digitization means breaking down the friction and barriers between people and operations, allowing transparency and clear communication to build strong workplace culture."Beekeeper's off-the-shelf integrations are completely user-ready from the get-go, easily accessible within the Beekeeper Marketplace. For organizations with deeper technological resources, the Beekeeper Developer Portal is a gateway to even deeper channels of customization. Expanded APIs and resources available on the Beekeeper Developer Portal open up endless possibilities for IT teams to streamline operations for good."The ability to integrate our HRIS [Human Resources Information System] with Beekeeper has been instrumental in automating administrative processes that were time-sensitive," said Claudia Scherrer Domingos, Head of Human Resources for Domino's Pizza. "Now we can directly associate the employee data with the pre-defined groups. This enables us to effectively target all groups, making communication more relevant to the reader. We also don't have to worry about updating employee information in multiple places and additionally can target our internal communications."With Beekeeper's new custom integrations suite, non-desk workers become instantly linked with the operational tools and people they need to thrive. In creating a sense of belonging and trust, increased engagement and loyalty leads to higher organizational commitment, ultimately translating into high individual and team performance.
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The EU's New Personal Data Regulation Could Put Your Hotel at Risk - Quickly Assess Your GDPR Liability With These 31 Questions.

Beekeeper 25 September 2017
Because of the EU-U.S. Privacy Shield approved by the EU Commission and U.S. Department of Commerce in 2016, U.S. companies will be held accountable to GDPR compliance standards and can be prosecuted in European courts, leaving U.S. companies exposed. Despite GDPR's quickly approaching enforcement date, it is reported that a surprisingly large portion of executive officers in the U.S. remain in the dark about the level of exposure and dire fiscal impact GDPR could have on their businesses.Amir Ameri, VP of Global Risk & Compliance at digital workplace technology company, Beekeeper, has compiled a list of 31 essential questions every global business leader must ask themselves to assess their company's readiness to meet GPDR compliance before May 2018.https://beekeeper.io/gdpr-compliance"Executives now face a sprint of thorough internal evaluations to revamp policies around the collection, storage, or usage of EU resident personal data. The financial implications of breaching GDPR are astronomical," says Ameri. "We recommend mapping all data assets and appointing dedicated Data Protection personnel on a full-time or contract basis to properly oversee the adoption of high-caliber data protection processes and technologies."On the heels of the EU-U.S. Privacy Shield designed to protect the transfer of personal data from Europe to the U.S., GDPR will have serious impacts that will cause a ripple effect worldwide - especially the travel and tourism industry. Hospitality companies not only need to be aware but also take the proper steps to meet GDPR compliance standards. Gabrielle Griffith, Director at compliance consultancy BPE Global, stresses the importance of internal due diligence across your organization ahead of GDPR's enactment."Any company doing business with EU entities is affected," Griffith states. "For example, global companies that maintain a website to solicit sales from potential EU customers will be subject to GDPR requirements."Furthermore, Griffith urges global organizations to see these regulations as an opportunity to elevate and align Corporate Compliance."We challenge global companies to look at the new GDPR regulations as an opportunity to align Corporate Compliance at a high level. There are several sectors of international compliance for global companies: trade, antitrust, anti-corruption...GDPR compliance is the newest learning curve," Griffith says. "Global companies need to scale and train immediately to ensure seamless GDPR compliance come May 2018. Companies must develop an offensive strategy that streamlines all areas of your company's compliance."With GDPR's compliance deadline just around the corner, it is crucial that all global companies demonstrate rigorous investment in the personnel and policy changes required to securely store and manage personal data. A cross-organizational security assessment will not only keep your business GDPR compliant, but also work to reduce the risk of a future breach.
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Digital Workplace App Beekeeper Launches Inline Translation Feature for Inclusive Collaboration

Beekeeper 18 September 2017
Hospitality, manufacturing, and agriculture industries are especially diverse workplaces that often include 25 or more different languages and dialects. Beekeeper built inline translation into the platform to increase universal comprehension of internal messaging, as well as optimize overall translation costs. The highly anticipated feature will help teams elevate diversity standards, run their businesses with greater agility, and better manage globally dispersed hospitality workforces. Beekeeper CTO Flavio Pfaffhauser stresses that in addition to developing a more inclusive, connected culture, inline translation will yield immense company growth."Our clients have noticed a significant improvement in daily operations and employee engagement by connecting non-desk workers to the entire organization through our communication platform. Inline translation is the next evolution of the application. It is an imperative tool for building an inclusive workplace, granting the essential internal visibility employees need to thrive, grow, and culturally integrate." Pfaffhauser says, "This feature seamlessly integrates within Beekeeper, designed to minimize the employee learning curve and reduce admin overhead."When multiple languages are spoken in the workplace, text translation may be the most reliable form of communication. As a tool specifically designed to thrive in dispersed, fast-paced non-desk work environments, Beekeeper translation is primed to support a complex mosaic of language and culture. To learn more about the feature functions and benefits of inline translation, visit http://www.beekeeper.io.
Article by Cristian Grossmann

Trump's Travel Ban Impacts More Than Tourism And Threatens Stability Closer to Home

Beekeeper 7 July 2017
The Supreme Court has allowed parts of the Trump administration's travel ban to go into effect for foreign nationals who lack any "bona fide relationship with any person or entity in the United States." Relationships between U.S. universities and employees who have accepted jobs in the U.S. are considered formal relationships in the court's ruling. Although employees and students are allowed, the court, in an unsigned option, left the travel ban against citizens of six mostly Muslim countries on hold.When the travel ban was announced earlier this year, it stirred emotions and created a worldwide uncertainty that was palatable. Interestingly, employee communications and engagement was the source of much of the media surrounding the topic. Taking center stage, senior executives from Ford, Google, Goldman Sachs, Salesforce, Apple, JP Morgan, Facebook, Nike, Coca-Cola, Morgan Stanley, and others have made public statements to their employees.Even though employees are not individually impacted by this iteration of the travel ban, many of their family members will be. Uncertainty brought into the workplace threatens to ruin the best corporate cultures and workplace diversity. Given the level of recent political and social uncertainty, we commend leaders that choose to proactively address employee concerns and reaffirm their corporate values.Apple CEO, Tim Cook, led the charge when the travel ban was first released. The outspoken leader published a public letter to employees letting the world know that each of the potentially impacted employees would receive assistance from Apple's HR, legal, and security teams. Cook also reached out to the White House in defense of his team, but what stands out is that he also took the opportunity to reinforce his corporate culture.Cook sent an email to all Apple employees worldwide, part of which stated: "...And if there's one thing I know about the people at Apple, it's the depth of our empathy and support for one another. It's as important now as it's ever been, and it will not weaken one bit. I know I can count on all of you to make sure everyone at Apple feels welcome, respected and valued."Cook is right--corporate culture is more important now than ever. Gallup polls show that a mere 32% of employees are engaged within their organizations. This leaves most of the workforce uninformed and uncertain. If you haven't taken the opportunity to address your employees concerns, now is the time.Starbucks also joined the ever-growing ranks of corporations acting to protect their workers. They launched an Immigration Advisor Program in partnership with Ernst & Young for immigration advice. Their message of leading with humanity is on point, but is it being seen by the people who matter most?In the case of each of the mega-organizations listed above, their statements of solidarity are making headline news. Their messages were disseminated to the masses and employees with email addresses, but what about non-desk workers without corporate email addresses?80% of the global workforce isn't sitting at a desk or given computers when they're onboarded. Hospitality, retail, manufacturing, and other industries have distributed workforces in many locations, and most employees don't have email addresses. This makes sending company-wide messages especially difficult. And unfortunately, it is this worker segment that is potentially the most impacted and needs to hear messages of solidarity from corporate leaders. Ford has always been a leader in employee engagement. When Mark Fields took over as CEO, their internal communications team understood the importance of maintaining engagement during times of significant change and helped facilitate a seamless transition. The past few months have been no different.Times like these are always a good reminder to address any gaps in communication your organization might have - before the next crisis or critical event hits.At Beekeeper, we have employees from 27 different countries working within our company. We believe that we truly work better together - as a company and as a community. We are fortunate to have immediate access to information and maintain a culture of transparency and connectedness. We hope times like these serve as a reminder to all employers the importance of nurturing and defending corporate culture.
Article by Cristian Grossmann

How Investing In Your Hospitality Employees Boosts Your Bottom Line

Beekeeper 22 June 2017
One of the widely known hospitality industry mottos is "heads in beds," and another should be "invest in people and they'll invest in you." A positive guest experience in hospitality is won or lost based on your staff's attitude and aptitude. From check-in to check-out, guests evaluate their experience based on how they are treated, so it's important to lead by example. We've outlined how investing in your hospitality employees can boost your bottom line.Elite Training Creates Memorable Guest ServiceThe importance of properly trained hospitality staff has never been more important. With so many competitive options, guests can pick and choose where they want to spend their money. Those decisions are increasingly based on past experiences - both their own and those they have read about online.Two of the best ways to ensure a guest has a top-notch experience is to A) resolve their issues quickly and skillfully and B) exceed their expectations. Whether it's an unsatisfactory meal or lost luggage, going above and beyond to correct the issue will impress your guests and encourage them to return.Invest in proper training and set processes for all your workers to follow in any given situation when addressing guests' concerns. This creates operational efficiencies, enhances the customer experience, and establishes your internal company culture.Happy Employees Improve Company PerformanceYour team is arguably your company's most valuable asset; it only makes sense to keep your staff as content as possible. Bob Kelleher, the President and Founder of The Employee Engagement Group, believes that your staff - not your guests - should be your top priority. Additionally, hotel staff is in high demand so doing everything possible to reduce turnover is crucial. Companies should focus on keeping employees happy and engaged. But how do they do that?Kelleher suggests that successful engagement includes a learning culture, transparent and frequent communication, the pursuit of higher performance, and alignment with company and individual goals. These are all areas you should consider investing into boost staff members' satisfaction levels. Happy employees are more productive, tend to better take care of customers, and more likely to become quality brand ambassadors. All of these translate to an increased bottom line.Elite Training + A Happy Team = Improved Bottom LineIt's evident that employees are an integral part of elevating your company's performance. Colleagues who believe their employer is invested in their success are more likely to give their best at work. That means a great ROI in your people, which is music to a CFO's ears.
Article by Cristian Grossmann

4 Ways Your Business Will Benefit From Inline Translation Technology

Beekeeper 22 June 2017
Inline translation technology opens the door to a new level of connectedness with your entire staff, making our world smaller (in a good way). Language has always been the toughest barrier in globalization, but we've made great strides in breaking it down with tools like Google Translate, Facebook's own translation system, and countless others that can be tailored to fit specific needs.Hiring translators and individually translating every important piece of information isn't sustainable--it's far too costly and time-consuming. That's why businesses have turned to AI (machine learning) to do the hard work for them and create an environment that's more open and connected.Here are four ways your business will benefit from adopting inline translation technology:1. An inclusive workforceThe global workforce is a beautiful blend of different ethnicities, cultures, and languages. Everyone should feel comfortable at work, and sometimes that means putting in a little extra effort to be more inclusive.Workplace diversity is something to be celebrated and contributes to global expansion efforts by making non-English speaking customers feel at ease. If your staff speaks a multitude of languages, you'll have more avenues in which to communicate with customers from all over the world. And if you employ inline translation technology, you can communicate directly with your staff.Additionally, your staff will feel a bigger sense of belonging with the ability to make friendships within the workplace through peer-to-peer communication that was previously hampered by the language barriers within workgroups and departments.2. Improved safetyWorkplace safety depends on everyone speaking the same language, figuratively speaking. The entire company must be on the same page and management should do everything it can to ensure nothing gets lost in translation when distributing critical information both internally and externally.Some miscommunication risks may be minor (like misunderstanding a cleaning schedule), but many risks are much more serious--even fatal. The Society for Human Resource Management (SHRM) reported that language barriers contribute to 25% of all workplace injuries and loss of life, according to estimates from the Occupational Safety and Health Administration. Problems arise when workers are not able to communicate hazardous working conditions or cannot fully understand safety protocol.3. Faster and comprehensive information sharingSpeaking different languages at work is a global challenge for corporate communications. For example, 21% of U.S. residents speak a language other than English at home, and more than 25 million U.S. residents report they either don't speak English very well, or don't speak it at all. And these are just U.S. numbers--the gap between everyone speaking the same language is even larger globally.Employees should be able to read as much content in their preferred language as possible for maximum comprehension. With an effective inline translation system in place, you give everyone the ability to be a part of the dialogue, without the back-end hassle.4. Room for expansionTargeting your business to fit an international market opens the door to limitless opportunities. But to be successful, management must be able to communicate business goals with the entire team. Poor communication and language barriers cost companies tons of money each year. And 64% of senior executives polled said poor communication skills have negatively affected their plans to expand internationally. By utilizing an inline translation technology, everyone could communicate efficiently and with understanding, allowing globalization to occur faster.
Article by Cristian Grossmann

How To Stay Ahead Of The Hospitality Industry

Beekeeper 9 May 2017
It's not enough to just be great at what you do anymore--you need to stay ahead of trends and find ways to innovate before guests realize what the future could look like. Be the one to show and excite them first. We've outlined a few ways to ensure your hospitality company is proactive and stays ahead of the curve.Embrace InnovationTed Teng, President and CEO of Leading Hotels of the World, kicked off the conference by explaining how the hotel industry is still traditional and why leaders need to strive for innovation. According to Teng, guest satisfaction scores are around 85%, which is commendable, but there is so much to be learned from that dissatisfied 15%. Dissatisfaction breeds innovation. Therefore, the hotels that stand out are the ones that inspire an innovative culture.A prime example of a company that thinks outside the box is Marriott International, which became the world's largest hotel chain after acquiring Starwood Hotels last year. Marriott has an "innovation lab" at its headquarters that constantly manufactures new ideas, some of which are being tested at two Starwood brand hotels.Several of their exciting design features are based on implementing communal rooms. These will be in the center of four guest rooms where those residents can share a kitchen, dining room, and lounge area. "We took a look at why people travel and what people need. Our lobbies have become more communal and social hubs, but we saw a need for something in between," reasoned Toni Stoeckl, VP of Lifestyle Brands at Marriott International.Make Technology Your FriendHR thought leader and analyst, Jason Averbook, addressed how technology has the power to take companies to the next level. HR and IT departments regularly get stuck when adopting new technologies because people don't normally like change or have trouble adapting to new systems. Averbook reminded the audience that we are all "technologists" and use a variety of digital tools every day and these systems aren't as convoluted as we may think.To prove his point, Averbook asked the audience to use a chatbot in real-time to input their email addresses instead of trying to track them down before the conference. In response, the chatbot sent his presentation to every participant. People often assume technologies make processes more complicated when, in fact, they can be substantial time-savers, especially with tools like automation.Personalize Employee CommunicationDuring a panel discussion, Robert Mellwig, Senior VP, HR at Two Roads Hospitality, highlighted the significance of personalizing employee communication. The staff is the backbone of any hotel and needs to constantly be informed. By leveraging HR technology platforms that allow easy integration with other programs, push content out to employees in small chunks, and reinforce brand identity, employees can get timely and on-brand updates.Much of what was said at this year's HR in Hospitality conference pointed to the fact that you can't ignore internal communications anymore. Today's guests expect to communicate anywhere, anytime with ease--and your employees expect the same. Hotels that have implemented internal communication platforms where team members not only receive information faster, but also stay connected to every employee, have seen their teams fulfill requests quicker and anticipate problems before they happen.What are you doing to encourage digital communication within your workplace? How have you seen employee and guest experiences transform?

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