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Beekeeper Poises for Global Growth with Prominent Staffing Changes

Beekeeper 12 October 2017
SAN FRANCISCO, CA -- Beekeeper, a workplace communication company focused on connecting non-desk workers and their employers, is announcing internal promotions and adding new talent to further support it swift growth and corporate directional changes. Cristian Grossmann, CEO, has appointed Corey McCarthy, former VP of Marketing North America, to VP of Global Marketing, and Andreas Slotosch, former Vice President of Global Marketing, to Vice President of Growth. In addition, Bobbi Frioli has joined Beekeeper as Vice President of Sales.Beekeeper is the developer of an award-winning digital workplace platform that digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow."Due to the increasing demand to connect geographically-distributed workforces and non-desk employees with corporate offices and each other, Beekeeper is growing at a rapid rate," Grossman said. "Companies are turning to us to bridge the communications gap by implementing one powerful platform that connects their operational systems with the communication channels their employees are using and accessing most -- namely mobile and desktop devices. Our platform is designed for employees who work shifts, don't sit at desks, and do not have corporate email addresses. With Beekeeper, companies can easily reach, connect and engage these employees to create innovative ways of working."Andreas and Corey have done a tremendous job in positioning Beekeeper for success, and adding Bobbi to the team will further support our sales efforts," he said. "Each are passionate about connecting people through technology, and together they will continue helping companies increase productivity through improved digital communication and employee engagement."Hospitality ConnectionMcCarthy is an entrepreneur, marketer, and speaker. As Beekeeper's head of global marketing, she dances on the fine line between art and science to share Beekeeper's mission to connect the world's two billion non-desk workers, generating leads that will ultimately lead to meeting the company's growth goal. Previously, McCarthy ran the media assets for Lodging Hospitality, part of a $1.56B publishing company."Beekeeper has tremendous potential for making fundamental shifts in the way hospitality teams and other industries rely on and communicate with non-desk workers," McCarthy said. "The impact that our company has on the lives of front-line workers is not to be underestimated. Beekeeper is changing people's lives for the better, and that inspires me to work hard each day and bring the same opportunities to others."Digitizing this workforce niche is happening quickly, and it's a movement that McCarthy said she is excited to champion. Reaching this massive population will take scale, and that effort is shaping the new direction of Beekeeper."Short term, we are focusing on the hospitality industry to create the best mix of features and operational integrations to optimize the employee experience at the hotel property and up the chain to senior management," she said. "Long-term, we are looking to keep our product ahead of the curve when it comes to trends to and optimize for Artificial Intelligence and other emerging technology we see coming on the horizon."Start-Up SavvyBeekeeper tapped Slotosch four years ago for his start-up expertise; he co-founded numerous web startups and led business development for several international companies, including Oracle. He holds a Master's degree in Business & Economics from the University of St. Gallen, Switzerland."At Beekeeper, we care about every single employee - not just within our organization, but those working at businesses around the world," Slotosch said. "By connecting the disconnected within companies, we are having a real impact on the lives of millions of people, making their daily work a lot easier. It gives me and my team members a profound sense of accomplishment, and it's probably the No. 1 reason I love being part of this hive."Slotosch said this new role will give him the opportunity to combine his technical background with his proven marketing skills. Ultimately, he hopes his skillset will have a strong and continued impact on the future of Beekeeper."Not only will I focus on increasing awareness of Beekeeper in a global market, but as VP of Growth, I will spearhead initiatives that bring us closer to the goal of connecting non-connected workers," he said.High-performing Sales LeaderFrioli is a proven leader in worldwide sales and channel development. She has extensive experience managing global sales teams and has worked for enterprise, security and mobile software companies. Her stellar track record of increasing sales revenue and developing strong sales teams makes her a perfect fit for Beekeeper."Beekeeper not only has an impressive founding team, but I was 'wowed' by the caliber of people they hired to form this organization," Frioli said. "As Corey and Andreas focus on global marketing and international growth, I am thrilled to be taking the Beekeeper message to my sales channels in the Americas. Joining an organization with such a cohesive team and message is rewarding, and I am proud to get the buzz started about the need for this exceptional workforce communications tool."Frioli said that although awareness is growing in select markets for technology that targets non-desk workers, she plans to make some noise and drive awareness in the hospitality and manufacturing industries. Her goal is to direct attention to Beekeeper's value and the operational benefits this single-channel platform brings in communicating with all employees . . . no matter where they may be."I'm excited to be at the forefront of a movement to ensure people are heard and engaged within their organizations" she said. "I'm even more happy to join the Beekeeper team."Join the BuzzFortune 500 companies across the globe have adopted Beekeeper to empower employees regardless of role and location. New clients include hospitality giant Mandarin Oriental, retailer Dollar General, and food manufacturer Seaboard Foods, as well as Heathrow Airport, Gate Group and Dnata in the transportation sector.Beekeeper has also increased its user base by more than 500% and currently serves hourly workers in more than 137 countries."There are endless opportunities for making operations more simple and efficient, all while keeping your teams more engaged and happy to come to work," Grossman said. "Our global team is intact and ready, willing and able to bring your company into the hive and communicating effectively with all employees."
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Beekeeper Introduces Custom Integrations, Bringing Chat and Operations Under One Hub for 2 Billion Non-Desk Workers

Beekeeper 12 October 2017
"The ability to integrate our HRIS with Beekeeper has been instrumental in automating administrative processes that were time-sensitive." Claudia Scherrer Domingos, Head of HR, Domino's PizzaSAN FRANCISCO, CA -- While many workplace tools specialize in peer-to-peer, top-down, or bottom-up communication, it is rare to encounter a workplace app that tackles all three. Running on the belief that an intuitive user interface (UI) and open communication builds cross-organizational trust, Beekeeper's award-winning digital workplace application has been connecting dispersed non-desk teams across a variety of industries since 2012.Today, the company announced its latest platform expansion, adding the capability for information technology teams to integrate open application program interface (API) operations tools directly into its Beekeeper communications hub. Keeping employees connected to the organization at large, as well as to each other, Beekeeper aims to digitize the 83% of employees worldwide who do not sit behind a desk.Beekeeper's integrations enable companies to design and implement highly customized digital workplace platforms for their non-desk employees. Organizations can use Beekeeper APIs to merge their existing operational systems like payroll, scheduling, file sharing, task management, and beyond, into the centralized Beekeeper hub that their employees use to communicate throughout the work day. This creates a simplified, secure, and easy-to-use tool where anything a particular worker needs to excel in their daily routine is stored in one convenient location."When we talk about how artificial intelligence will impact the future of work, we often think in terms of automation swapping out humans for algorithms," said Flavio Pfaffhauser, Co-Founder and CTO at Beekeeper. "But for industries such as hospitality, construction, and restaurant services, successful workforce digitization means breaking down the friction and barriers between people and operations, allowing transparency and clear communication to build strong workplace culture."Beekeeper's off-the-shelf integrations are completely user-ready from the get-go, easily accessible within the Beekeeper Marketplace. For organizations with deeper technological resources, the Beekeeper Developer Portal is a gateway to even deeper channels of customization. Expanded APIs and resources available on the Beekeeper Developer Portal open up endless possibilities for IT teams to streamline operations for good."The ability to integrate our HRIS [Human Resources Information System] with Beekeeper has been instrumental in automating administrative processes that were time-sensitive," said Claudia Scherrer Domingos, Head of Human Resources for Domino's Pizza. "Now we can directly associate the employee data with the pre-defined groups. This enables us to effectively target all groups, making communication more relevant to the reader. We also don't have to worry about updating employee information in multiple places and additionally can target our internal communications."With Beekeeper's new custom integrations suite, non-desk workers become instantly linked with the operational tools and people they need to thrive. In creating a sense of belonging and trust, increased engagement and loyalty leads to higher organizational commitment, ultimately translating into high individual and team performance.
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The EU's New Personal Data Regulation Could Put Your Hotel at Risk - Quickly Assess Your GDPR Liability With These 31 Questions.

Beekeeper 25 September 2017
Because of the EU-U.S. Privacy Shield approved by the EU Commission and U.S. Department of Commerce in 2016, U.S. companies will be held accountable to GDPR compliance standards and can be prosecuted in European courts, leaving U.S. companies exposed. Despite GDPR's quickly approaching enforcement date, it is reported that a surprisingly large portion of executive officers in the U.S. remain in the dark about the level of exposure and dire fiscal impact GDPR could have on their businesses.Amir Ameri, VP of Global Risk & Compliance at digital workplace technology company, Beekeeper, has compiled a list of 31 essential questions every global business leader must ask themselves to assess their company's readiness to meet GPDR compliance before May 2018.https://beekeeper.io/gdpr-compliance"Executives now face a sprint of thorough internal evaluations to revamp policies around the collection, storage, or usage of EU resident personal data. The financial implications of breaching GDPR are astronomical," says Ameri. "We recommend mapping all data assets and appointing dedicated Data Protection personnel on a full-time or contract basis to properly oversee the adoption of high-caliber data protection processes and technologies."On the heels of the EU-U.S. Privacy Shield designed to protect the transfer of personal data from Europe to the U.S., GDPR will have serious impacts that will cause a ripple effect worldwide - especially the travel and tourism industry. Hospitality companies not only need to be aware but also take the proper steps to meet GDPR compliance standards. Gabrielle Griffith, Director at compliance consultancy BPE Global, stresses the importance of internal due diligence across your organization ahead of GDPR's enactment."Any company doing business with EU entities is affected," Griffith states. "For example, global companies that maintain a website to solicit sales from potential EU customers will be subject to GDPR requirements."Furthermore, Griffith urges global organizations to see these regulations as an opportunity to elevate and align Corporate Compliance."We challenge global companies to look at the new GDPR regulations as an opportunity to align Corporate Compliance at a high level. There are several sectors of international compliance for global companies: trade, antitrust, anti-corruption...GDPR compliance is the newest learning curve," Griffith says. "Global companies need to scale and train immediately to ensure seamless GDPR compliance come May 2018. Companies must develop an offensive strategy that streamlines all areas of your company's compliance."With GDPR's compliance deadline just around the corner, it is crucial that all global companies demonstrate rigorous investment in the personnel and policy changes required to securely store and manage personal data. A cross-organizational security assessment will not only keep your business GDPR compliant, but also work to reduce the risk of a future breach.
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Digital Workplace App Beekeeper Launches Inline Translation Feature for Inclusive Collaboration

Beekeeper 18 September 2017
Hospitality, manufacturing, and agriculture industries are especially diverse workplaces that often include 25 or more different languages and dialects. Beekeeper built inline translation into the platform to increase universal comprehension of internal messaging, as well as optimize overall translation costs. The highly anticipated feature will help teams elevate diversity standards, run their businesses with greater agility, and better manage globally dispersed hospitality workforces. Beekeeper CTO Flavio Pfaffhauser stresses that in addition to developing a more inclusive, connected culture, inline translation will yield immense company growth."Our clients have noticed a significant improvement in daily operations and employee engagement by connecting non-desk workers to the entire organization through our communication platform. Inline translation is the next evolution of the application. It is an imperative tool for building an inclusive workplace, granting the essential internal visibility employees need to thrive, grow, and culturally integrate." Pfaffhauser says, "This feature seamlessly integrates within Beekeeper, designed to minimize the employee learning curve and reduce admin overhead."When multiple languages are spoken in the workplace, text translation may be the most reliable form of communication. As a tool specifically designed to thrive in dispersed, fast-paced non-desk work environments, Beekeeper translation is primed to support a complex mosaic of language and culture. To learn more about the feature functions and benefits of inline translation, visit http://www.beekeeper.io.
Article by Cristian Grossmann

Trump's Travel Ban Impacts More Than Tourism And Threatens Stability Closer to Home

Beekeeper 7 July 2017
The Supreme Court has allowed parts of the Trump administration's travel ban to go into effect for foreign nationals who lack any "bona fide relationship with any person or entity in the United States." Relationships between U.S. universities and employees who have accepted jobs in the U.S. are considered formal relationships in the court's ruling. Although employees and students are allowed, the court, in an unsigned option, left the travel ban against citizens of six mostly Muslim countries on hold.When the travel ban was announced earlier this year, it stirred emotions and created a worldwide uncertainty that was palatable. Interestingly, employee communications and engagement was the source of much of the media surrounding the topic. Taking center stage, senior executives from Ford, Google, Goldman Sachs, Salesforce, Apple, JP Morgan, Facebook, Nike, Coca-Cola, Morgan Stanley, and others have made public statements to their employees.Even though employees are not individually impacted by this iteration of the travel ban, many of their family members will be. Uncertainty brought into the workplace threatens to ruin the best corporate cultures and workplace diversity. Given the level of recent political and social uncertainty, we commend leaders that choose to proactively address employee concerns and reaffirm their corporate values.Apple CEO, Tim Cook, led the charge when the travel ban was first released. The outspoken leader published a public letter to employees letting the world know that each of the potentially impacted employees would receive assistance from Apple's HR, legal, and security teams. Cook also reached out to the White House in defense of his team, but what stands out is that he also took the opportunity to reinforce his corporate culture.Cook sent an email to all Apple employees worldwide, part of which stated: "...And if there's one thing I know about the people at Apple, it's the depth of our empathy and support for one another. It's as important now as it's ever been, and it will not weaken one bit. I know I can count on all of you to make sure everyone at Apple feels welcome, respected and valued."Cook is right--corporate culture is more important now than ever. Gallup polls show that a mere 32% of employees are engaged within their organizations. This leaves most of the workforce uninformed and uncertain. If you haven't taken the opportunity to address your employees concerns, now is the time.Starbucks also joined the ever-growing ranks of corporations acting to protect their workers. They launched an Immigration Advisor Program in partnership with Ernst & Young for immigration advice. Their message of leading with humanity is on point, but is it being seen by the people who matter most?In the case of each of the mega-organizations listed above, their statements of solidarity are making headline news. Their messages were disseminated to the masses and employees with email addresses, but what about non-desk workers without corporate email addresses?80% of the global workforce isn't sitting at a desk or given computers when they're onboarded. Hospitality, retail, manufacturing, and other industries have distributed workforces in many locations, and most employees don't have email addresses. This makes sending company-wide messages especially difficult. And unfortunately, it is this worker segment that is potentially the most impacted and needs to hear messages of solidarity from corporate leaders. Ford has always been a leader in employee engagement. When Mark Fields took over as CEO, their internal communications team understood the importance of maintaining engagement during times of significant change and helped facilitate a seamless transition. The past few months have been no different.Times like these are always a good reminder to address any gaps in communication your organization might have - before the next crisis or critical event hits.At Beekeeper, we have employees from 27 different countries working within our company. We believe that we truly work better together - as a company and as a community. We are fortunate to have immediate access to information and maintain a culture of transparency and connectedness. We hope times like these serve as a reminder to all employers the importance of nurturing and defending corporate culture.
Article by Cristian Grossmann

How Investing In Your Hospitality Employees Boosts Your Bottom Line

Beekeeper 22 June 2017
One of the widely known hospitality industry mottos is "heads in beds," and another should be "invest in people and they'll invest in you." A positive guest experience in hospitality is won or lost based on your staff's attitude and aptitude. From check-in to check-out, guests evaluate their experience based on how they are treated, so it's important to lead by example. We've outlined how investing in your hospitality employees can boost your bottom line.Elite Training Creates Memorable Guest ServiceThe importance of properly trained hospitality staff has never been more important. With so many competitive options, guests can pick and choose where they want to spend their money. Those decisions are increasingly based on past experiences - both their own and those they have read about online.Two of the best ways to ensure a guest has a top-notch experience is to A) resolve their issues quickly and skillfully and B) exceed their expectations. Whether it's an unsatisfactory meal or lost luggage, going above and beyond to correct the issue will impress your guests and encourage them to return.Invest in proper training and set processes for all your workers to follow in any given situation when addressing guests' concerns. This creates operational efficiencies, enhances the customer experience, and establishes your internal company culture.Happy Employees Improve Company PerformanceYour team is arguably your company's most valuable asset; it only makes sense to keep your staff as content as possible. Bob Kelleher, the President and Founder of The Employee Engagement Group, believes that your staff - not your guests - should be your top priority. Additionally, hotel staff is in high demand so doing everything possible to reduce turnover is crucial. Companies should focus on keeping employees happy and engaged. But how do they do that?Kelleher suggests that successful engagement includes a learning culture, transparent and frequent communication, the pursuit of higher performance, and alignment with company and individual goals. These are all areas you should consider investing into boost staff members' satisfaction levels. Happy employees are more productive, tend to better take care of customers, and more likely to become quality brand ambassadors. All of these translate to an increased bottom line.Elite Training + A Happy Team = Improved Bottom LineIt's evident that employees are an integral part of elevating your company's performance. Colleagues who believe their employer is invested in their success are more likely to give their best at work. That means a great ROI in your people, which is music to a CFO's ears.
Article by Cristian Grossmann

4 Ways Your Business Will Benefit From Inline Translation Technology

Beekeeper 22 June 2017
Inline translation technology opens the door to a new level of connectedness with your entire staff, making our world smaller (in a good way). Language has always been the toughest barrier in globalization, but we've made great strides in breaking it down with tools like Google Translate, Facebook's own translation system, and countless others that can be tailored to fit specific needs.Hiring translators and individually translating every important piece of information isn't sustainable--it's far too costly and time-consuming. That's why businesses have turned to AI (machine learning) to do the hard work for them and create an environment that's more open and connected.Here are four ways your business will benefit from adopting inline translation technology:1. An inclusive workforceThe global workforce is a beautiful blend of different ethnicities, cultures, and languages. Everyone should feel comfortable at work, and sometimes that means putting in a little extra effort to be more inclusive.Workplace diversity is something to be celebrated and contributes to global expansion efforts by making non-English speaking customers feel at ease. If your staff speaks a multitude of languages, you'll have more avenues in which to communicate with customers from all over the world. And if you employ inline translation technology, you can communicate directly with your staff.Additionally, your staff will feel a bigger sense of belonging with the ability to make friendships within the workplace through peer-to-peer communication that was previously hampered by the language barriers within workgroups and departments.2. Improved safetyWorkplace safety depends on everyone speaking the same language, figuratively speaking. The entire company must be on the same page and management should do everything it can to ensure nothing gets lost in translation when distributing critical information both internally and externally.Some miscommunication risks may be minor (like misunderstanding a cleaning schedule), but many risks are much more serious--even fatal. The Society for Human Resource Management (SHRM) reported that language barriers contribute to 25% of all workplace injuries and loss of life, according to estimates from the Occupational Safety and Health Administration. Problems arise when workers are not able to communicate hazardous working conditions or cannot fully understand safety protocol.3. Faster and comprehensive information sharingSpeaking different languages at work is a global challenge for corporate communications. For example, 21% of U.S. residents speak a language other than English at home, and more than 25 million U.S. residents report they either don't speak English very well, or don't speak it at all. And these are just U.S. numbers--the gap between everyone speaking the same language is even larger globally.Employees should be able to read as much content in their preferred language as possible for maximum comprehension. With an effective inline translation system in place, you give everyone the ability to be a part of the dialogue, without the back-end hassle.4. Room for expansionTargeting your business to fit an international market opens the door to limitless opportunities. But to be successful, management must be able to communicate business goals with the entire team. Poor communication and language barriers cost companies tons of money each year. And 64% of senior executives polled said poor communication skills have negatively affected their plans to expand internationally. By utilizing an inline translation technology, everyone could communicate efficiently and with understanding, allowing globalization to occur faster.
Article by Cristian Grossmann

How To Stay Ahead Of The Hospitality Industry

Beekeeper 9 May 2017
It's not enough to just be great at what you do anymore--you need to stay ahead of trends and find ways to innovate before guests realize what the future could look like. Be the one to show and excite them first. We've outlined a few ways to ensure your hospitality company is proactive and stays ahead of the curve.Embrace InnovationTed Teng, President and CEO of Leading Hotels of the World, kicked off the conference by explaining how the hotel industry is still traditional and why leaders need to strive for innovation. According to Teng, guest satisfaction scores are around 85%, which is commendable, but there is so much to be learned from that dissatisfied 15%. Dissatisfaction breeds innovation. Therefore, the hotels that stand out are the ones that inspire an innovative culture.A prime example of a company that thinks outside the box is Marriott International, which became the world's largest hotel chain after acquiring Starwood Hotels last year. Marriott has an "innovation lab" at its headquarters that constantly manufactures new ideas, some of which are being tested at two Starwood brand hotels.Several of their exciting design features are based on implementing communal rooms. These will be in the center of four guest rooms where those residents can share a kitchen, dining room, and lounge area. "We took a look at why people travel and what people need. Our lobbies have become more communal and social hubs, but we saw a need for something in between," reasoned Toni Stoeckl, VP of Lifestyle Brands at Marriott International.Make Technology Your FriendHR thought leader and analyst, Jason Averbook, addressed how technology has the power to take companies to the next level. HR and IT departments regularly get stuck when adopting new technologies because people don't normally like change or have trouble adapting to new systems. Averbook reminded the audience that we are all "technologists" and use a variety of digital tools every day and these systems aren't as convoluted as we may think.To prove his point, Averbook asked the audience to use a chatbot in real-time to input their email addresses instead of trying to track them down before the conference. In response, the chatbot sent his presentation to every participant. People often assume technologies make processes more complicated when, in fact, they can be substantial time-savers, especially with tools like automation.Personalize Employee CommunicationDuring a panel discussion, Robert Mellwig, Senior VP, HR at Two Roads Hospitality, highlighted the significance of personalizing employee communication. The staff is the backbone of any hotel and needs to constantly be informed. By leveraging HR technology platforms that allow easy integration with other programs, push content out to employees in small chunks, and reinforce brand identity, employees can get timely and on-brand updates.Much of what was said at this year's HR in Hospitality conference pointed to the fact that you can't ignore internal communications anymore. Today's guests expect to communicate anywhere, anytime with ease--and your employees expect the same. Hotels that have implemented internal communication platforms where team members not only receive information faster, but also stay connected to every employee, have seen their teams fulfill requests quicker and anticipate problems before they happen.What are you doing to encourage digital communication within your workplace? How have you seen employee and guest experiences transform?

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