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PureHD launches DISH's EVOLVE, a state-of-the-art AndroidTV platform for the hospitality industry that revolutionizes the guestroom experience

PureHD LLC 10 April 2018
Tom Pullen founded PureHD nine years ago with a vision to become the leader in the high-definition free-to-guest television market for the hospitality industry. Over the years, the company has built a solid reputation for delivering first-class service and having the industry expertise to install it right the first time."The vision was to build a company that was all digital," Pullen adds. "The trouble was, a lot of the vendors in our industry have a lot of legacy systems that are analog, which created a complex support and operations model. As the first company in the digital age, the way we built the company, support, technology, and operations are all different than what our predecessors have done."We have very low customer turnover because we focus on the service side of things," Pullen says. "Every single customer is a reference. When I started this company, I wanted to be different than the incumbents who didn't do a good job of listening to the customer."PureHD considers itself a technology leader in the digital television space. We have been watching the convergence of streaming video and broadcast television, but until just recently, there was no technology that enabled any hotel to provide their guests a seamless integration of their personal content, on-demand content, and hotel linear television. DISH, in consultation with PureHD, identified a need in the market and created EVOLVE to meet that demand.Interactive ExperienceEighteen months ago, PureHD delivered the first EVOLVE platform installation. Hotelier response has been positive with extensive installations in many major cities.To meet millennials and the next generation's demands, the platform had to be 4K-capable, feature Chromecast built-in for casting content from apps like YouTube, Hulu and HBO, offer free-to-guest interactive television and feature parental controls. DISH's EVOLVE is also Google certified, allowing customers to access thousands of apps from the Google Play Store."If a hotel wants me to do something special like integrate their rewards program, dining options or spa/golf reservations into the EVOLVE platform, the answer is, 'There's an app for that,'" Pullen explains. "Because EVOLVE is Google certified, every time a developer updates their app, Google is performing the update certification, allowing PureHD to focus on customer specific apps."DISH's EVOLVE is being called a game-changer in the hospitality industry, which is three years ahead of everyone else," Pullen says. "We've contracted with over 100 hotels for EVOLVE to date, and that number is rapidly growing. Our partnership with DISH allows PureHD to add an interactive offering to our existing client base."Industry response to DISH's EVOLVE has been extremely positive. "Everyone says the platform is lightning fast - fast channel change, fast navigation, fast search and it's just all around fast," Pullen says. "It is 50 percent faster than any other interactive platform in the marketplace. EVOLVE is a well-baked solution deep into the commercial rollout. Both PureHD and DISH continue to develop additional exciting features."PureHD's key development focuses are around hotel compendium, simplified Chrome casting, and leveraging Google Assistant to engage voice controls in the guest room.Google Assistant is embedded in EVOLVE, allowing guests to walk into the room and turn on the television, as well as control the thermostat and drapes through different apps. "EVOLVE can become the hub or the brain of the room using Google apps," Pullen explains. "This interactive product is designed for hotels that are trying to differentiate themselves through guest experience and technology."PureHD will be displaying DISH's EVOLVE at Booth #2531 during HITEC this June in Houston. "The EVOLVE set-back box is the top 4K-enabled solution in the market, making it the perfect next generation platform for hospitality entertainment," Pullen says.
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PureHD Hotels Highlight AAA's 2018 Diamond Awards List

PureHD LLC 12 February 2018
SUDBURY, MA - AAA released their annual Diamond Awards list of the top-rated hotels across North America. PureHD is proud to announce more than 60 of our hotel customers were on the exclusive list, an incredibly strong presence for PureHD.AAA's Five Diamond status requires hotels to deliver the "ultimate luxury" service across all guest experiences. PureHD's SmartBox product delivers that superior quality free-to-guest services that meets and exceeds AAA's definition of Five-Diamond ratings. Some of the hotels highlighted in the Five Diamond Hotel list that PureHD services include the Mandarin Oriental New York, the Ritz Carlton San Francisco, Acqualina Resort & Spa, and The St. Regis Deer Valley."PureHD is very proud of our partnership with our AAA Five Diamond Hotels award recipients," stated Thomas Pullen, President of PureHD. "My mission when creating PureHD was to build a company around delivering a superior product to hotels and having PureHD's support and service teams think 'Five Diamond Customer First.' It makes me extremely pleased that PureHD is part of our hotel customers' successes and awards. Congratulations to all of our valued customers awarded both the Five Diamond and Four Diamond status."In addition to these Five Diamond Hotels award winners, PureHD would like also to congratulate the more than 50 PureHD customers that were awarded the Four Diamond status by AAA. Some of the PureHD customers highlighting this list include the Signature at MGM, Radisson Blu Mall of America, Four Seasons St. Louis, and the Salamander Resort & Spa. See the full list of Five Diamond and Four Diamond award winners here: http://www.aaa.com/diamonds/diamond-awards.In addition, in 2018 PureHD has launched a new interactive entertainment product for both the Five Diamond and Four Diamond Hotels marketplace, PureSTREAM. Based upon DISH Network's EVOLVE technology platform, PureSTREAM delivers a luxury, next generation interactive technology experience for our hotel customer guests, including 4K television and ChromeCasting Built-In. The Android TV-based platform gives guests access to thousands of Android TV applications from the Google Play Store, including Google Music, Google Movies, and Google Games. The set-back box also features a robust interactive television guide, Bluetooth connectivity, and Google Assistant, Google's voice management tools.
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PureHD installs DISH's EVOLVE solution in DREAM Unscripted Durham

PureHD LLC 13 September 2017
DURHAM, NC -- PureHD is excited to announce its most recent deployment of DISH's EVOLVE(r) at Unscripted Durham in North Carolina. This is the first location for the new lifestyle brand by Dream and the second EVOLVE(r) install for the Dream Hotel Group. The Unscripted brand is Dream's newest lifestyle brand and hospitality concept, designed to attract progressive and creative travelers. The 74-room hotel features a rooftop deck and pool along with three street-level restaurants for hotel guests and public alike.EVOLVE is a 4K-capable "set-back" box that integrates streaming apps and live linear programming into one customizable solution. An Android TVTM-based platform, EVOLVE gives guests access to thousands of Android TV applications from the Google Play Store, including music, movies and games. The set-back box also features Chromecast built-in, giving guests the ability to cast content from apps like YouTube(r), Hulu and HBO without the use of a residential grade Chromecast and its inherent security challenges."We chose to go with PureHD's interactive product because we wanted to be on the cutting edge of in-room technology," said Christian Cooper, Vice President of Information Technology. "Delivering guest content via mobile devices to the hotel guest room television is essential. We need to bring the residential experience to the guest rooms, and we need to do that seamlessly. We are excited to be working with PureHD, and we know this product will leverage our hotel brand and set us apart from other hotels in the market.""PureHD is pleased to be providing Unscripted Durham hotel with DISH's EVOLVE," stated Thomas Pullen, President of PureHD. "Dream Hotel Group has been a pleasure to work with and we think the Unscripted Hotel is an ideal environment for the EVOLVE product. The speed of the interface, along with the power of Google search built into the solution, is the next step in in-room technology, and we are sure that this product will provide guests with an optimal television experience."Other EVOLVE features include the following:Advanced Program Guide - With an interactive program guide featuring genre filters and 23 hours of future programming data, EVOLVE improves the way guests discover, navigate and watch live TV in their hotel rooms.Channel Preview - When in the program guide, hover over any title to view a pop-up window that displays live video from the channel. This allows guests to view exactly what's on before selecting.Configuration Tool - Customize EVOLVE's UI with branding, welcome channels and pre-loaded apps.PMS Integration - Provide guests with personalized messages on the home screen and automatically clear their personal information from EVOLVE as they check out.Bluetooth LE with Audio Support - Watch TV with Bluetooth headsets to eliminate disruptions when multiple people are staying in the same room.4K Capability - EVOLVE will continue providing guests with a premium television viewing experience as hotels deliver more 4K offerings.Android TV, Google Play, Chromecast built-in, and YouTube are trademarks of Google Inc.

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