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HRS Hospitality & Retail Systems announces partnership with SmartHOTEL

SmartHOTEL 7 March 2019
HRS Hospitality & Retail Systems is pleased to announce the creation of an official partnership with SmartHOTEL, a channel management and online distribution solution provider.SmartHOTEL are specialists in Oracle integrations, with a primary focus on hotel distribution solutions for OPERA and Suite8 systems. It is their deep integration and support for these specific functionalities which differentiates them from other Channel Manager providers.Many of HRS' customers already have experience of operating with SmartHOTEL. Their long-term cooperation with Micros-Fidelio, and later Oracle Hospitality, helped to motivate HRS' desire for this alliance. One of the major benefits of this new contract is that customers will be able to obtain these solutions in a much more flexible way, as well as directly from HRS.SmartHOTEL offers a Smart Channel Manager which allows Hoteliers to manage their rates, inventory, and restrictions on OTA channels in online mode and to automate reservation delivery directly into their PMS. It also enables seamless integration with Simple Booking."I am happy to say that our new direct contract with SmartHOTEL will allow us to offer its Channel Management solution to our valued customers in any country that has an HRS presence, including implementation and support services," stated Mr. Alexander Leferov, Business Development Manager at HRS International.Derreck Weterings, Director of Strategy & Solutions at SmartHOTEL, added "We are proud of the fact that HRS has chosen us to be their Online Distribution partner. Being the technology provider of the (former) "Micros Channel Manager", it was a challenge to think of new ways to serve our international customers in the most effective way. In this renewed partnership with HRS, we have found a way to provide the market with a one-stop-shop solution. By combining the presence and extensive product portfolio of HRS together with our strong distribution platform, we can solve the distribution challenges of independent hotels and chains worldwide."HRS are excited to incorporate this new product and look forward to a long and productive collaboration with SmartHOTEL.HRS Hospitality & Retail SystemsFounded in 1990, HRS was created with the aim of providing a superior customer experience, both for service industry companies and their clients. Now in its 29th year, HRS provides innovative management solutions for: hotels, restaurants, retail chains, stadiums, spas and fitness clubs. HRS has an impressive portfolio of products and services, these include: pre-project analysis, hardware and software supply, strategic IT consulting, solutions implementation and integration, staff training and consulting, 24/7 technical support, plus a wide range of professional customer services. The company has developed an excellent reputation for providing quality services together with a strong global presence. HRS has established itself not just as an IT solution provider but also as a proactive contributor to the hospitality industry.SmartHOTELOver the past 16 years, SmartHOTEL has been helping Hoteliers find their way through the exciting and confusing world of online distribution. From an office based in the Netherlands, our team serves hotels and chains worldwide by providing channel management and tailored PMS integrations. Much has changed over the last years, but our goal remains the same: simply connect hotels to the world. For any questions regarding our solutions or anything else, feel free to contact us on +31 (0)182 75 11 18, or MartiMarketing and Event Manager EMEAHRS Hospitality and Retail Systems GmbHTel: +49 211 54080 144smarti@hrsinternational.comwww.hrsinternational.comDerreck WeteringsDirector of Strategy & Solutions SmartHOTEL Tel: +31 182 75 11

SHR Announces Powerful Megasys and SmartHOTEL Integrations

SmartHOTEL 28 January 2019
THE HAGUE, NL, TULSA, OK, AND HOUSTON, TX -- SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer CRS, has unveiled two new best-in-class integrations; the Portfolio HMS by Megasys Hospitality Solutions, and SmartHOTEL's PMS connectivity hub.Primarily serving the U.S. market, Portfolio HMS is feature-rich, with options such as Reservation Sync from CRS to PMS, Inventory, Rate Code Create, Rate Value Sync, Restrictions, and Group Blocks. Based out of Tulsa, Oklahoma, the company serves a wide range of hoteliers, from independent hotels to conference and retreat centers, to state park resorts and campgrounds."At SHR, we are all about providing not just more, but meaningful integrations for our clients," said Drew Rosser, Vice President of Sales for SHR. "With Megasys, they will be getting a truly robust PMS that brings their guests a better experience, and their markets a more streamlined process, saving SHR clients time and money.""For over 30 years, Megasys has held a firm belief in bringing our unique clients--in many diverse market segments--the most reliable hospitality tools. SHR provides our clients with the additional tools they need to grow their operations," said Mark Jewart, CEO and President of Megasys Hospitality Solutions. "In addition, their belief that SHR clients are not a number aligns with our business philosophy, which makes this relationship a perfect fit for us."Based in the Netherlands, SmartHOTEL brings the concept of channel management to the world of the PMS, offering a highly-flexible management system. This flexibility will allow SHR to reach and support those hotels that are using more niche or region-specific PMSs. PMS vendors such as Suite8, MEWS, and Hoist, among others, will now be supported."We are really excited about SmartHOTEL because it will help us better-serve our customers in Europe who may be using PMSs that are not connected directly to Windsurfer," said Zsuzsanna Albrecht, Regional Vice President of Sales for SHR-Europe. "So, the benefit to us and to those clients is being able to expand our reach and support them more quickly."Quinten Gazendam, Chief Strategy Officer for SmartHOTEL, shares that excitement. "We are happy to be the PMS connectivity hub for SHR via the SmartHOTEL platform. The SmartHOTEL Channel Manager is used in over 50 countries, so we know the necessity of quality integrations with different PMS systems," he said. "Being a global distribution provider has taught us how to seamlessly integrate different systems with our Channel Manager. The partnership with SHR is a big step for us toward creating a connectivity hub that's able to connect any software or distribution partner with hotels worldwide."Both Megasys and SmartHOTEL product integrations are currently live and available to all SHR clients.About SHRHeadquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR--having built not one but two Central Reservations Systems (CRS)--is second to none. In addition to serving thousands of properties around the globe with Windsurfer CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts--keeping hotels competitive. For more information, please visit is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.About MegasysMegasys Hospitality Solutions ("Megasys") has been providing property management software for 30 years, based in Tulsa, Oklahoma. Our Portfolio HMS application was developed by hoteliers based on the needs of the hospitality industry. Megasys continues to develop based on our clients and prospects input and advancements of new tools to benefit hoteliers no matter how big or small or how unique their operations.About SmartHOTELOver the past 16 years, SmartHOTEL has been helping Hoteliers find their way through the exciting and confusing world of online distribution. From our office based in the Netherlands, our team serves over 1500 hotels worldwide by providing channel management and tailored online distribution solutions. A lot has changed over the last years, but our goal remains the same: simply connect hotels to the world.Media ContactsJason Emanis, VP of -+1 713.333.9944Mark Jewart, CEO and -+1 918.743.0100Quinten Gazendam, Chief Strategy -+31 (0)

SmartHOTEL supports social enterprise Hotel con Corazon

SmartHOTEL 18 April 2018
Over the past four years, Hotel con Corazon has supported 250 children in education programs in Nicaragua and now they are expanding their plans to Mexico and Costa Rica. Hotel con Corazon is growing rapidly and receiving many bookings, which makes it a great time to start with a channel management solution that has seamless two-way integration with the best OTAs and other distribution platforms.This is an exciting year for Hotel con Corazon as next to the imminent opening of their 2nd hotel in Oaxaca, Mexico next month they will also participate in the Accelerator Program, on the recommendation of SmartHOTEL Partner Manager Derreck Weterings. The Accelerator Program supports scale-ups dedicated to sustainable tourism through a 3-week event, culminating with an opportunity to pitch for grants of up to EUR500,000."We have known Hotel con Corazon for quite some time now. We always wanted to contribute to their great cause in any way we can" says Derreck Weterings from SmartHOTEL, "which I believe is more than providing software. We are very happy that Hotel Con Corazon has made it to the top 10 of the Accelerator Program. We wish them the best of luck with their opening in Mexico and the Accelerator program coming up in May."Marcel Zuidhof, Co-Founder of Hotel con Corazon says:"I think it is incredible to have software partners who are investing in our cause and want to help by sharing their expertise. It couldn't be a better time for us to start with Channel Management. As the booking industry and online channels are rapidly evolving, it is very important to have a channel management provider that can offer quality integrations with booking channels and deliver dedicated support."For more information on Hotel Con Corazon and their expansion plan: visit:, contact them at +31 6 1343 1517 or mail to

SmartHOTEL connects any PMS to Oracle OPERA Room Reservation System

SmartHOTEL 13 September 2017
To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customers. Changing a PMS infrastructure is a time and money consuming procedure, which can cause missed opportunities for hotel chains who are looking to expand their hotel portfolio. With the SmartCONNECT for PMS, hotel chains that use the OPERA Room Reservation System can now easily onboard any (franchise) hotel that uses a different Property Management System.Pitrik van der Lubbe, founder of SmartHOTEL stated: "We are very happy to have built this integration for OPERA RRS 5.5. This is a real game changer for hotel chains and groups worldwide. The SmartCONNECT for PMS opens up the possibility to grow and expand by breaking the barriers of hotels using different PMS infrastructures. The strong technology behind Oracle Hospitality combined with our knowledge of Online Distribution is what makes our partnership strong and effective, and enables us to make seamless integrations for Oracle Hospitality software.""Achieving Oracle Validated Integration gives our customers confidence that the integration between SmartCONNECT and OPERA RRS 5.5 is functionally sound and performs as tested, "said David Hicks, vice president, Worldwide ISV, OEM and Java Business Development, Oracle. "For solutions deployed on-premises, in the cloud, or both, Oracle Validated Integration applies a rigorous technical review and test process that helps to reduce deployment risk and improves the user experience of the partner's integrated offering."About SmartHOTELSmartHOTEL specializes in Oracle integrations with the main focus on integrated distribution solutions to Oracle Hospitality Distribution Cloud Service (formerly, Oracle Hospitality OPERA PMS, and Oracle Hospitality Suite8 solutions. SmartHOTEL is also the technology provider behind Oracle Hospitality Distribution Channel Manager Cloud Service. For any questions regarding SmartCONNECT for PMS or anything else, feel free to contact SmartHOTEL on +31 (0)182 75 11 18 or Oracle Validated IntegrationOracle Validated Integration, available through the Oracle PartnerNetwork (OPN), gives customers confidence that the integration of a complementary partner software product with an Oracle "on-premises" Application has been validated and the products work together as designed. This can help customers reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review partner integrations and partners who successfully complete the program are authorized to use the "Oracle Validated Integration" logo. For more information, please visit at Oracle PartnerNetworkOracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit:

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