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    Hospitality Industry Technology Exposition & Conference

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IHG Partners With Healthe To Pilot Circadian Lighting in Guestrooms

Lodging Magazine 15 March 2019
IHG has partnered with Healthe by Lighting Science to pilot the use of circadian lighting to help guests sleep better while traveling. Crowne Plaza Atlanta Airport will be the first IHG property to install the JOURNI Mobile Task Light in guestrooms. Designed using Healthe’s patented GoodDay and GoodNight spectrum technologies, JOURNI allows access to the alertness and focus-enhancing spectrum during the day, and then changes to the warm, sleep-enhancing spectrum at night.

Five Major Trends from AHLA's 2018 Industry-Wide Lodging Study

Lodging Magazine 15 March 2019
The American Hotel & Lodging Association (AHLA) this week released the results of its 2018 Lodging Survey, which is funded by the American Hotel & Lodging Educational Foundation (AHLEF) and provides a detailed assessment of advancements in amenities, guest services, sustainability, and technology, in addition to other industry trends. Conducted by AHLA partner STR every two years, the survey takes into account responses from thousands of hoteliers across the country.

The Streaming Companies That Are Changing How Guests Consume Media in Hotels

Lodging Magazine 15 March 2019
It’s probably fair to say that Netflix, Hulu, and Amazon Prime Video have completely changed the way most people consume media. Hulu recently announced that it has 25 million subscribers in the United States, and, according to Statista, Netflix and Amazon Prime Video have about 58.6 and 26 million American subscribers, respectively.

New Orleans Hotels Recorded Increased Occupancy and RevPAR in January

Lodging Magazine 13 March 2019
In January 2019, U.S. hotels picked up essentially where they left off in 2018, demonstrating a sustained uptrend in profit growth, according to the latest data tracking full-service hotels from HotStats. While some markets like Washington, D.C., felt the impacts of the government shutdown, others—like New Orleans—saw hotel profits rise significantly.

Despite Government Shutdown, U.S. Hotels Recorded Profit Growth in January

Lodging Magazine 12 March 2019
Not even a government shutdown could throw the U.S. hotel industry off-kilter. In January 2019, hotels picked up essentially where they left off in 2018, demonstrating a sustained uptrend in profit growth. U.S. properties recorded a 2.4 percent year-over-year (YOY) increase in profit per room in January, driven by growth across all revenue centers and despite increased labor costs, according to the latest data tracking full-service hotels from HotStats.

Achieving Efficiencies and Catering To Guests Through Smart Design

Lodging Magazine 11 March 2019
Asheville, N.C., has become an increasingly popular tourist destination over the past decade. On top of attractions like Great Smoky Mountains National Park and The Biltmore Estate, which was built by George Vanderbilt and is America’s largest home, the city’s downtown has experienced an influx of independent restaurants and a robust craft brewery scene that is drawing travelers from across the country.

Super 8 by Wyndham Launches #JourneySafe Campaign to Combat Drowsy Driving

Lodging Magazine 7 March 2019
Super 8 by Wyndham, in partnership with philanthropist and actor Giacomo Gianniotti, announced the launch of its new #JourneySafe campaign to help raise awareness and educate the public around the dangers of drowsy driving, which causes more than 100,000 crashes annually.

RLH Corporation Creates Subsidiary for Technology Innovation--RLabs

Lodging Magazine 5 March 2019
RLH Corporation announced the creation of a new subsidiary, RLabs, Inc. RLabs was formed to be a travel technology-based innovator that houses and builds on the technology platform the company has created, including RevPak. RLabs will focus on new revenue verticals and on developing technology and system offerings for the hospitality industry including software, robotics, and artificial intelligence.

Using HR Technology To Plan for Seasonal Recruiting in 2019

Lodging Magazine 5 March 2019
The cycle of seasonal recruiting for hotels and resorts rolls around every year and human resources managers become stressed about recruiting, scheduling, and paying seasonal and current employees during the influx of holiday travelers. As the holiday rush ends, HR managers reflect on the season and promise to secure a solid recruiting plan for next year, but little is done because they just don’t have the time to develop a plan when a number of other tasks demand their attention.

U.S. Lodging Outlook Good Through 2020, With Economic 'Blip' in 2021, Says CBRE

Lodging Magazine 25 February 2019
A favorable economic outlook will lead to continued growth in U.S. hotel revenues and profits through 2020. However, an economic slowdown in 2021 will cause a short-lived softening of lodging industry fundamentals that year. According to the March 2019 edition of Hotel Horizons, CBRE Hotels Americas Research is forecasting U.S. hotel rooms revenue per available room (RevPAR) to increase by 2.5 percent in 2019 and an additional 2 percent in 2020.

Protecting Hybrid IT Systems To Give Hotels an Edge

Lodging Magazine 25 February 2019
If there’s one constant in the lodging industry, it’s that changing technology trends impact the way hotels do business. Hotels need to keep up to stay competitive. Most recently, in efforts to attract guests, hotels have embraced enhanced connectivity and cloud services to provide more efficient service and differentiate themselves from competitors. Reaping the rewards from these technologies often means moving away from traditional, centralized IT strategies, which has cascading implications that hotels need to consider.

Lodging Econometrics Adds Data Integration Services for Salesforce and CRM Platforms

Lodging Magazine 25 February 2019
Lodging Econometrics (LE) has developed and added a data integration service to its business development database offerings. LEConnect for Salesforce and other Client Relationship Management (CRM) platforms allows for LE’s database of decision-makers for new hotel construction projects, renovations, conversions, and open and operating hotels to be integrated into any CRM.

Taking an Economic Downturn in Stride: How Effective Revenue Management Can Help

Lodging Magazine 20 February 2019
While the U.S. hotel industry experienced yet another strong year in 2018, economists and experts agree it may be time to tighten our belts and prepare for a potential reduction in overall net operating income. Recent gyrations in the stock market, weakening economic trends, and uncertainty created by political dynamics suggest they may be right. After more than 100 months of uninterrupted growth, RevPAR has recently declined, begging the question: how long can we keep the good times rolling?

The Future of Cellular Connectivity for the Hospitality Industry

Lodging Magazine 19 February 2019
High-speed wireless connectivity that’s reliable and secure has become one of the key amenities that guests demand. However, hotel owners are losing revenue because of poor wireless coverage, and the situation is becoming critical. According to Joe Madden, principal analyst at Mobile Experts, hoteliers lose approximately $4 per square foot due to poor guest connectivity, and 30 percent of hotel guests will not return if wireless coverage is not satisfactory. Even a single “dead zone” can mean thousands of dollars in lost hotel revenue.

Creating a Captive Audience With In-Room Technology

Lodging Magazine 19 February 2019
In a day and age where consumers have an endless amount of information available at their fingertips and average attention span is at a record low, brands struggle to create opportunities to connect and engage with potential customers. The hospitality industry faces an additional obstacle—a saturated market with new competitors popping up daily. These factors make conveying a brand’s message to an audience seem like a daunting task.

Continuing Progress on Weighty Hospitality Issues

Lodging Magazine 15 February 2019
While chilly temperatures and snowy forecasts may not be leaving anytime soon, planning for the busy spring travel season is well underway. With more consumers than ever booking their hotels through mobile devices and apps, the American Hotel & Lodging Association (AHLA) continues to make consumer education and protection a priority.

Choosing Technology To Monitor and Manage a Hotel's Brand Image

Lodging Magazine 15 February 2019
A hotel’s brand is one of its greatest assets. It’s why many guests choose a property—they know the brand, know what to expect, and trust that the hotel will deliver on its brand promises. That brand image—the reason why guests choose one property over another—can cost upwards of $100 million for a marketing team to create. However, all it takes is one bad interaction or experience to destroy that brand image and prevent guests from coming back. And if they decide to share their bad experience online, that could influence other potential guests’ when they are choosing a lodging option. Marketing may create a brand image, but it’s a hotel’s guest-facing staff who maintain it.

Top 12 Sources of Hotel Booking Revenue in 2018

Lodging Magazine 11 February 2019
Guest acquisition platform SiteMinder recently unveiled its annual lists of the channels that brought the highest total booking revenue to hotels in the United States and Canada and other top travel destinations around the world in 2018. Varying from hotel’s ‘‘ websites to a host of third-party channels, the diversity of the lists this year reflects a continued rise in consumer choice.

Unit-Level Hotel Marketing: P&L Reveals Changes in Department Functions

Lodging Magazine 11 February 2019
Technology, online intermediaries, social media, revenue management software, shared services, and the proliferation of market intelligence reports have reshaped the way hotel sales and marketing departments conduct business. The traditional organizational structure of assigning personnel by demand segments (commercial, group, leisure) has given way to assignment by function (revenue management, social media, channel distribution, customer relationship management). According to one industry executive, most of the “selling” of hotel rooms has moved from the property level to corporate and regional offices.

Deloitte Releases Its 2019 U.S. Travel and Hospitality Outlook

Lodging Magazine 8 February 2019
It’s been a decade since the post-Recession boom of hospitality and travel first began. In this short amount of time, the industry has reached historic levels of growth while investing in digital travel technologies and data analytics. In a 2009 Deloitte report on the industry, travel and hospitality apps had just reached the market and small, luxury hotels were the only ones even attempting a personalized guest experience. What’s more, dramatic changes in the industry over the past 10 years will likely be a blip on the technological growth timeline over the next 30 to 40 years.

The Room Key: Raising a Hotel's Status

Lodging Magazine 8 February 2019
“I am a general manager in a competitive and crowded market. I want to raise the status of my hotel to better compete with other properties in my comp set, but I’m not sure where to start. What’s the most effective way to elevate my hotel’s status?”

Philadelphia Hotels Saw Profits Decline at the End of 2018

Lodging Magazine 6 February 2019
Hotels in Philadelphia saw declines for both December 2018 and the year as profit levels tumbled, impacted by falling non-rooms revenues and rising costs, according to the latest data from HotStats.

Bringing Home the Bacon: Four Execs Talk Revenue Innovation at ALIS

Lodging Magazine 5 February 2019
From the left, Suzanne Mellen, senior managing director and practice leader, HVS; Rajiv Trivedi, president, La Quinta by Wyndham, Wyndham Hotels & Resorts; IDeaS Chief Evangelist Klaus Kohlmayr, who served as moderator of the panel; and Steve Van, CEO of Prism Hotels.

San Diego Hotels Saw Profit Increases in December

Lodging Magazine 4 February 2019
In December, hotels in San Diego recorded a 41.8 percent year-over-year (YOY) increase in profit per room, which hit $86.44 for the month, according to the latest data from HotStats. The growth contributed to the 5.8 percent YOY increase for the year, which grew to $144.52.

U.S. Hotels Had a Third Consecutive Year of Profit Growth in 2018

Lodging Magazine 29 January 2019
U.S. hotels continued to make money last year. Year-over-year GOPPAR growth of 1.5 percent in December contributed to a 3.4 percent annual increase in profit for hotels in the United States, according to data from HotStats tracking full-service hotels. It was the third consecutive year of GOPPAR growth, following YOY increases of 3.7 percent in 2016 and 3 percent in 2017.

Study Shows Book Direct Campaigns Strengthened Growth of

Lodging Magazine 24 January 2019
An updated Kalibri Labs report released today—Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018—provides conclusive evidence that the loyalty member campaigns first launched almost three years ago have either strengthened or stabilized the growth through while the OTA channel has either held steady or decelerated. While both channels continue to grow, has consistently generated 50 percent more bookings on average to U.S. hotels than the OTA channel.

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