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  • Next Event

    HITEC DUBAI

    Hospitality Industry Technology Exposition & Conference

    December 5–6, 2018
    Dubai, UAE

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    HITEC EUROPE 2019

    Hospitality Industry Technology Exposition & Conference

    April 10–11, 2019
    Palau de Congressos
    Palma, Mallorca - Spain

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    HITEC MINNEAPOLIS

    Hospitality Industry Technology Exposition & Conference

    Minneapolis Convention Center

    June 17-20, 2019

AI and why the lucky ones get to play musical chairs

eyefortravel.com·Requires Registration 16 October 2018
The artificial intelligence genie is out the bottle but it needs to learn kindness and sensitivity, but travel reps may not be the best people to learn from!

Deutsche Bahn builds start-up culture into its digital DNA

eyefortravel.com·Requires Registration 15 October 2018
How does an established megacorp like Deutsche Bahn (German Railways, DB) develop the toolkit needed to drive its next phase of growth in the rapidly digitalising travel market? For a start, its strategy includes teaming up with digital start-ups.

Expedia lets Google in on the voice action

eyefortravel.com·Requires Registration 11 October 2018
In the week that one of the world’s biggest OTAs adds Google Assistant to its voice offering, Pamela Whitby catches up with Expedia’s head of research

When marketing and RM walked into the sunset

eyefortravel.com·Requires Registration 8 October 2018
RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and greater demand for clever merchandising, this is changing, writes Tom Bacon.

AI, machine learning, blockchain: for the many not the few

eyefortravel.com·Requires Registration 11 September 2018
Big, big data is needed to power worthy AI predictive models, but that is still a work in progress, says a former lead investor in Google DeepMind.

3 counterintuitive ways to drive smart travel conversions

eyefortravel.com·Requires Registration 10 September 2018
For almost every travel brand, the marketing and sales funnel is notoriously porous. Fickle consumers are known to hop from one site to another in the planning phase, and low numbers ultimately deliver those all-important bookings.

Customer-centricity: the new competitive edge for airline RM?

eyefortravel.com·Requires Registration 4 September 2018
Traditionally, revenue management has sought employees with expertise in pricing and economics if direct RM experience is unavailable. Understanding the basic economics of supply and demand, the application of price discrimination, different approaches to market segmentation, and the process flow of customer purchase decision-making, are all useful in forecasting flight demand, and allocation of scarce seats across different price points.
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Is blockchain the golden ticket for tours and activities?

eyefortravel.com·Requires Registration 29 August 2018
“Blockchain is no more than a database so get over it,” says Mike Croucher, a travel industry veteran and the chief architect at Travelport. That is not to say, however, that Croucher, who has 34 years experience in IT in travel, including as head honcho of IT at British Airways, as well as in various roles at Galileo and Scandinavian Airlines, is not interested in the potential for blockchain.
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What inflight WiFi needs for take-off

eyefortravel.com·Requires Registration 28 August 2018
Not all airlines are ready for take off when it comes to introducing WiFi. A recent survey from satellite group Inmarsat says that around one-in-four planes currently in service offer some form of WiFi onboard. It continues that less than half of passengers surveyed (45%) have had access to inflight WiFi in the past year. However, it is clear that the demand is there. The survey finds that 65% of passengers who found WiFi connectivity available in-flight elected to use the service.

Why there should be no boundaries for travellers with disability

eyefortravel.com·Requires Registration 21 August 2018
In London’s Kings Cross station a real-world marketing campaign seems to be resonating strongly with passers-by. A pop-up exhibition titled ‘No Boundaries’, featuring the works of 20 artists living with disabilities – both visible and invisible - was commissioned by National Rail to coincide with the launch of the ‘digital disabled persons railcard’.

Privacy vs security: first fines reveal shift in data protection landscape

eyefortravel.com·Requires Registration 15 August 2018
Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security. While the ICO has not fined any companies under the EU GDPR or UK Data Protection Act 2018 yet (the breaches happened before May 25), the value of these fines does appear higher.

Converting the Customer

eyefortravel.com·Requires Registration 13 August 2018
From understanding where the customer is in their journey, to delivering personalized content, to creating fantastic digital experiences, we are investigating exactly what will drive customers towards your brand and push them over the line to make a booking. Download this completely free report now to optimize your conversion process and generate higher revenues.

Blockchain innovation: serendipitous, random, crazy

eyefortravel.com·Requires Registration 9 August 2018
Blockchain technology holds promise for the travel industry, but does it have the power to disrupt how travel today is distributed and where exactly is it likely to deliver the most benefit? Views on this are divided.
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Moscow shows the world how to do smart city

eyefortravel.com·Requires Registration 6 August 2018
For the thousands of football fans travelling across Russia for the World Cup, smart technology was unlikely to be on their ‘check it out’ lists. Yet, the digitally savvy could have saved themselves local hassle on transport at least - Moscow is one of the world leaders in Smart City development and another 18 cities are taking part in a national smart technology project.
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Lessons from Moscow in how to do smart city

eyefortravel.com·Requires Registration 6 August 2018
For the thousands of football fans travelling across Russia for the World Cup, smart technology was unlikely to be on their ‘check it out’ lists. Yet, the digitally savvy could have saved themselves local hassle on transport at least - Moscow is one of the world leaders in Smart City development and another 18 cities are taking part in a national smart technology project.
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Booking-Didi Chuxing - it's not about the money

eyefortravel.com·Requires Registration 30 July 2018
The recent deal between the world’s biggest travel company and a Chinese ride hailing giant is pure strategy One thing that the Booking Holdings - Didi Chuxing just announced partnership deal is not about is money. For all that Booking is putting $500 million into the Chinese ride-hailing giant, the gains are strategic. This is a coup for Didi, taking it nearer global dominance as it contemplates an IPO, and it puts Booking apps in front of a huge new audience in China’s vast domestic market.
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EyeforTravel Europe 2018 Round-up

eyefortravel.com·Requires Registration 25 July 2018
See how Europe’s top travel brands are negotiating the changing travel space through our round-up of our flagship European show
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Revolution in airline distribution depends hugely on GDS buy-in

eyefortravel.com·Requires Registration 24 July 2018
More voices are confirming that IATA is on the right track with NDC but will it deliver a better deal for consumers? Sally White reports Another voice seems to be confirming that the drive by the International Air Transport Association (IATA) to retain control on customers for its members is working. German marketing consultants’ Dr. Fried & Partner, in its Airline Distribution 2022 study, says airlines are “making progress” to achieving greater control over retailing and distribution.
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When the heat is on, what you need is an icelolly!

eyefortravel.com·Requires Registration 19 July 2018
“If we don’t think mobile first we will lose,” Ross Matthews, the chief marketing officer of Icelolly.com told delegates at EyeforTravel Europe last month.
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Smoke and mirrors: why group commissions cuts don't stack up

eyefortravel.com·Requires Registration 16 July 2018
In April, Marriott International, which now has Starwood in its fold, was the first to announce that it would cut commissions on group hotel bookings in the US and Canada from 10% to 7% and Hilton and IHG were quick to follow. But is the move by these gorilla hotel chains just smoke and mirrors?
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Travelstart makes a smart move in marketing

eyefortravel.com·Requires Registration 11 July 2018
The former founder of WAYN speaks to EyeforTravel about prospects in Africa, why blockchain is more than buzz and re-establishing trust in marketing Jerome Touze is no stranger to a challenge. As the founder of WAYN, the first membership based social network in the travel vertical, which lastminute.com acquired in 2016 for $1.2-million, he trod the thin line between success and failure. “Despite many victories, tonnes of mistakes were made,” says Touze, who exited lastminute.com earlier this year to join Travelstart, a Cape Town-based online travel agent. This experience, he argues, has given him the most important ingredient that he can bring to his new team - resilience!
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Lessons from JetBlue in focus and accountability

eyefortravel.com·Requires Registration 9 July 2018
If you ask the typical airline revenue manager to include bag fees in his objective of maximising passenger revenue, he is unlikely to do anything differently. He is forecasting demand for each flight for the next six to 12 months in $15-$50 fare increments – demand for $79 seats, demand for $99 seats, and so on – so an average revenue gain of $10-$15 from bag fees (50% probability x $25) doesn’t really change what he should do. He will continue to monitor demand, intervene when appropriate, and let the system allocate seats accordingly. Bag fees will be ‘gravy’.
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3 RM tips from Accor's frontline

eyefortravel.com·Requires Registration 27 June 2018
In an interview with Adam Hayashi, VP of Revenue Management & Analytics at AccorHotels, who will be speaking in Las Vegas this October, we heard how the group is putting luxury at the centre of its strategy. Now we hear his tips from the frontline. Hayashi will be sharing more in Vegas but in the meantime here is a taster.
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Blockchain Demystified - How will it change your business?

eyefortravel.com·Requires Registration 25 June 2018
Blockchain Demystified - How will it change your business? Please login to view the whole article - or subscribe here For a free two week trial to EyeforTravel OnDemand, please click here.
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Panel: Blockchain Demystified - How will it change your business?

eyefortravel.com·Requires Registration 25 June 2018
Panel: Blockchain Demystified - How will it change your business? Please login to view the whole article - or subscribe here For a free two week trial to EyeforTravel OnDemand, please click here.
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Panel: Voice, AI, and Personalisation - Avoid Sloppy Investment and Join the Revolution

eyefortravel.com·Requires Registration 25 June 2018
Panel: Voice, AI, and Personalisation - Avoid Sloppy Investment and Join the Revolution Please login to view the whole article - or subscribe here For a free two week trial to EyeforTravel OnDemand, please click here.

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