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  • Next Event


    Hospitality Industry Technology Exposition & Conference

    April 10–11, 2019
    Palau de Congressos
    Palma, Mallorca - Spain

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    Hospitality Industry Technology Exposition & Conference

    Minneapolis Convention Center

    June 17-20, 2019

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    Hospitality Industry Technology Exposition & Conference

    November 12 - 13, 2019
    Festival Arena
    Dubai, UAE

Local Tours & Activities: The Latest Must-Have Hotel Revenue Boosters

trivago Blog 14 February 2019
Enhancing the guest experience and increasing revenue: two top priorities for many hotels and other accommodation providers. The good news is that they don’t necessarily have to be mutually exclusive activities. In fact, hoteliers don’t necessarily even have to choose which to focus on first.

Webinar Recap | Independent Properties in the Online Marketplace

trivago Blog 28 January 2019
The latest joint webinar from trivago and Phocuswright explored the status of independent properties in the online marketplace — their business practices, tech usage, greatest challenges and roadblocks, and most promising opportunities.

How Did the Hotel Industry Evolve in 2018?

trivago Blog 20 December 2018
In 2018 the hotel industry adapted to significant social and technological developments. Independent hotels had a standout performance in key areas; however, the battle for direct bookings continues. Hotel technology saw the arrival of voice assistants tailored for hotels and new blockchain technologies. Digital security was a key topic with physical and online threats demonstrating the risks posed by technological change. In hotel management, staff safety and sustainability were at the fore.

The Smart Technology HotelQuickly Used to Break into New Markets

trivago Blog 29 November 2018
HotelQuickly, an online travel agency that enables travelers to instantly book thousands of hotels around the world at competitive rates, was struggling to scale their platform as planned.

10 Ways to Bring in More Direct Hotel Bookings in 2019

trivago Blog 22 November 2018
In 2019, three key trends will have an increased impact on your ability to drive direct hotel bookings: the travelers’ shift to mobile, direct bookings facilitated through metasearch, and the ever-growing importance of user-generated content and guest reviews.

How Off-Season Hotel Marketing Brings in Your High-Season Guests

trivago Blog 6 September 2018
If you were to think that off-season hotel marketing isn’t necessary for your business, you’d be sorely mistaken.

The Appeal of a Package Deal: Hotels Drive Up Room Value with Special Offers

trivago Blog 16 August 2018
Offer guests something special along with your hotel room. That’s the message coming through loud and clear in an article published on Tnooz last month, which examined Expedia Group’s recent study on the consumer appeal and profitability of package sales.

The Popularity of Independent Hotels Is Soaring, Says Data

trivago Blog 2 August 2018
Today’s tech-savvy independent hotels have cause for celebration. In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. For the second year in a row, independent hotels are seeing greater growth in their overall revenue and average daily rates (ADR) than their branded counterparts.

A Step-by-Step Look at How Hotels Drive Direct Bookings on trivago

trivago Blog 26 July 2018
The post A Step-by-Step Look at How Hotels Drive Direct Bookings on trivago appeared first on trivago Business Blog.

How to Track Hotel Pricing Trends on the trivago Hotel Price Index

trivago Blog 19 July 2018
trivago Hotel Price Index tool to track hotel pricing trends.

The Top Hotel Technology Trends the Industry's Following in 2018

trivago Blog 12 July 2018
The hotel industry may be rooted in old-fashioned hospitality, but it’s also constantly breaking new ground with its technological innovations. It has to, really, if it’s to keep pace with evolving consumer demands.

How a Hotel's Online Presence Can Attract up to 5 Times More Guests

trivago Blog 5 July 2018
Improving a hotel’s online presence improves its ability to attract today’s digital (and discerning!) travelers. You can see it on trivago, where the hotel profiles that receive the most attention and generate the highest engagement — the most views and clicks from travelers — also have the most optimized online presences.

10 Questions Hoteliers Ask about Rate Connect

trivago Blog 17 May 2018
“How can I increase my direct bookings?” It’s a question many hoteliers are asking lately. To provide them with not only an answer, but also an effective and affordable solution, trivago developed Rate Connect.

10 Questions Hoteliers Ask about trivago's Rate Connect

trivago Blog 17 May 2018
“How can I increase my direct bookings?” It’s a question many hoteliers are asking lately. To provide them with not only an answer, but also an effective and affordable solution, trivago developed Rate Connect.

How an Independent Hotel Won Back Its Direct Bookings

trivago Blog 3 May 2018
Hotels around the world are discovering how to increase direct bookings with trivago’s Rate Connect: the solution that enables them to promote their website rates on their trivago profiles. With features such as optimized budget recommendations and automated CPC bidding, Rate Connect is not only making it possible for hotels to win back their direct bookings — it’s making it cost-effective and easy as well.

The Beginner's Guide to Basic (but Essential) Hotel Technology

trivago Blog 12 April 2018
Hotel technology. It’s now paramount to a hotel’s success in the digital age. And yet, it’s still a baffling mystery to many of today’s hoteliers. To help demystify hotel technology for all the hotel managers, marketers, and owners out there looking to modernize their businesses to keep up with the times, we’ve put together a basic guide on the topic. And here it is.

Johannes Thomas to Give Keynote Interview at Hotel Tech Forum

trivago Blog 4 April 2018
This year’s Hotel Technology Forum is set to take place in Vienna on April 27, the 2nd day of the HOTREC Annual Congress. A hospitality summit that connects promising hotel technology startups with hoteliers and investors, the HTF is at the forefront of digitalization in the industry. And initiating Hotel Technology Forum 2018 is trivago Managing Director and Chief Revenue Officer Johannes Thomas. The day-long event will start with Johannes’s keynote interview, conducted by HOTREC President Susanne Kraus-Winkler and Myhotelshop CEO Ullrich Kastner.

The Top 3 Features to Look for in a Hotel Booking Engine

trivago Blog 22 March 2018
Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive and giving up a growing amount of direct business.

Recap of Webinar: Technology Solutions to Gain More Bookings

trivago Blog 1 February 2018
On Tuesday 30th and Wednesday 31st of January, we hosted a webinar for independent hoteliers who are keen to look into technology which brings in more booking. In 2025, the number of online bookings will most likely have overtaken the number of offline bookings. If hoteliers don’t want to solely depend on Online Travel Agencies to generate those online bookings for them, they need to start embracing certain technology solutions to get ready and take their share of the online booking pie. Many hoteliers are overwhelmed with the available technology options though. Which technology is worth the investment? And what to look for when spending money on technology for your hotel? During this webinar, we walked hoteliers through the 3 stages of the online traveler’s journey and the accompanying technology solutions that are needed to capitalize on each of these stages. Watch the video or read the summary below.

Hotel Marketing, Tech, and Trends: Our Most-Read Articles in 2017

trivago Blog 29 December 2017
As we get ready to bid farewell to 2017 and gear up for a promising 2018, let’s take a moment to reflect on the past twelve months. What new marketing techniques proved especially effective at capturing the fickle attention and growing business of travellers? What emerging technologies become crucial for driving bookings in the online distribution landscape and satisfying guests during their stays?

How the Interplay of Technology & Traveller is Changing the Industry

trivago Blog 16 November 2017
We’re charging full speed into the era in which technology and human existence are inextricably intertwined, each informing the future of the other. Evolving traveller expectations are fueling technology innovation, just as breakthroughs in technology bring about changes in consumer behavior, which technology then rushes in to cater to. “I think I am as concerned as I am excited,” admitted Johannes Thomas, trivago’s Managing Director and Chief Revenue Officer, during his executive interview at the recent Phocuswright Conference 2017 — held this year in Miami, Florida — with Phocuswright’s Director of Research, Maggie Rauch.

What's Happening with Rate Parity in the Hotel Industry?

trivago Blog 5 October 2017
Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. But despite its frequent appearance in the news, rate parity remains a complicated issue, and one that takes a different form from one market to the next. To understand what exactly is happening with rate parity in the greater hotel industry, our researchers examined it on a global scale. Presented here, their findings offer a comprehensive look at rate parity from its origins to its current legal status in countries around the world.

Glossary: Hotel Technology and the Online Distribution Landscape

trivago Blog 7 September 2017
It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how do they operate?

Hotel Technology: 4 Trends That Are Here for the Long Haul

trivago Blog 17 August 2017
Whatever the laws are that set the pace of human evolution, they clearly have no authority over the evolution of technology. While there are those predictable advances in hotel tech that can be seen coming from a mile away, the natural progressions of developments years in the making, there are just as many that erupt on the scene, taking the industry by surprise and by storm.

Free Webinar: Hoteliers Are Missing Out on Bookings by Not Embracing Technology-Here's How

trivago Blog 12 May 2017
Free Webinar: Hoteliers Are Missing Out on Bookings by Not Embracing Technology-Here's How After the success of our first webinar with Tnooz, we're teaming up again to present a second exclusive free trivago-Tnooz TLearn webinar for hoteliers: 'Hoteliers Are Missing Out on Bookings by Not Embracing Technology-Here's How.' � In this TLearn webinar you'll learn: * How hoteliers are missing out on bookings by not leveraging available technology * Why hoteliers need to get online as quickly as possible * What difficulties hoteliers are facing when using technology-and how they can be overcome * Why it's important to automate different stages of the guest experience, starting with the online journey * How hoteliers can utilise online technology to create a seamless booking experience * How hoteliers can manage multiple vendors and distribution channels simultaneously Technology represents one of hoteliers' greatest struggles today. Free Webinar: Hoteliers Are Missing Out on

Executive Interview with Johannes Thomas at Phocuswright Europe 2017

trivago Blog 10 May 2017
We’re thrilled to announce that we’ll be participating in the fourth annual Phocuswright Europe 2017, May 16 – 18. This year’s conference is taking place in Amsterdam, with the theme “New. Power. Distribution.”

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