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Four Considerations Before Investing in AI for Marketing

MarketingProfs·Requires Registration 8 November 2018
The use of artificial intelligence is growing quickly, especially in marketing. Industry leaders, bloggers, and many others are discussing the dramatic changes AI could bring. In fact, cmo.com found that 15% of enterprise companies are already using AI, with an additional 31% planning to start in the next year.

Four Answers to Your Business Questions About Voice Search

MarketingProfs·Requires Registration 22 October 2018
Voice search is the next big frontier in consumer behavior, business visibility, and technological evolution. Voice-based technology, based on the simple premise of asking questions out loud, is poised to create a major disruption in the digital industry.

Six Ways to Increase Revenue With Email Personalization

MarketingProfs·Requires Registration 15 October 2018
The growing use of marketing technologies has introduced a sea change to customer experience and expectations. Nowadays, consumers expect personalized content and services as part of their purchasing experience.

How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]

MarketingProfs·Requires Registration 24 September 2018
"Marketing's strategic input is essential for companies looking to succeed in today's continually transforming business environment," according to an infographic created by Vya, a simplified marketing systems provider.

Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

MarketingProfs·Requires Registration 20 September 2018
The marketing landscape is varied and evolving, and there's a lot for marketers to keep up with. This infographic by NCC Home Learning offers statistics about customer preferences, marketing best-practices, marketing budgets, and more—all in one place.

Tips to Optimize Your Results for Voice Search [Infographic]

MarketingProfs·Requires Registration 10 September 2018
Last week we explored many aspects of search. Today, we'll focus on one aspect that's moving from trendy to norm: voice search.

Eight Ways to Reduce Search Ad CPA and Boost Conversions

MarketingProfs·Requires Registration 4 September 2018
Search engine marketing, specifically paid search, can be the fastest way to generate leads with a positive ROI. The challenge, however, is doing so with a healthy cost per acquisition (CPA). Indeed, there's no point in running search ads if they're not profitable.

Marketers Know AI Is the Future, But Do They Understand AI Today?

MarketingProfs·Requires Registration 30 August 2018
Here's a quick reality-check for the next artificial intelligence (AI) pitch you hear: Ask what the company's solution optimizes for. If the answer is along the lines of "anything you need," that should raise a red flag.

How to Measure the ROI of Your B2B Content Marketing Campaigns

MarketingProfs·Requires Registration 16 August 2018
Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI.

Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration 16 August 2018
Play the episode: Tweet inShare Andrew Warner spends a lot of time on Facebook Messenger, but his business hasn't exactly suffered. In fact, it's booming! Because Andrew isn't whiling away the hours: He's refining the use of chatbots to help companies reach potential customers and nurture them through conversion.
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The State of Marketing Technology in 2018

MarketingProfs·Requires Registration 6 August 2018
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands and chiefmartec.com.
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Creating Weekly SEO Reports Doesn't Have to Suck

MarketingProfs·Requires Registration 30 July 2018
Whether you are in charge of the SEO internally for a company or for external clients, you need to demonstrate ongoing improvements to the program and, possibly, the return on investment (ROI).
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Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration 26 July 2018
Artificial intelligence is powering the world's most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it's adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings.
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Unanswered Calls: The Plague of Paid Search ROI [Infographic]

MarketingProfs·Requires Registration 26 July 2018
When shoppers want immediate communication with a company, they often (still!) pick up the phone and call. That's especially simple to do now as online and mobile click-to-call features become more popular.
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10 Steps Marketers Can Take to Prepare for 'California's GDPR

MarketingProfs·Requires Registration 26 July 2018
If you're tired of hearing about GDPR, just wait until you start dealing with CCPA. The California Consumer Privacy Act is coming... and, marketers beware, it will change everything. If you collect consumer data in California, you need to prepare for a slew of new data management obligations. And, considering that one in eight Americans resides in the Golden State, it's highly likely the CCPA applies directly to your organization.
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SEO Pricing: How Much Agencies and Freelancers Charge

MarketingProfs·Requires Registration 23 July 2018
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.
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72 Voice-Search Stats, Facts, and Tips [Infographic]

MarketingProfs·Requires Registration 16 July 2018
Here's everything you wanted to know about voice search compiled into one infographic—created by SEO agency advisor SEO Tribunal—which includes a timeline, usage stats, device comparisons, and more.
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Marketers Should Know: How Influencers Generate Revenue [Infographic]

MarketingProfs·Requires Registration 12 July 2018
Marketers who work with influencers may be interested to know that there are more ways to work with your famous partners than simply sponsoring social media posts or using affiliate links.
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Four Steps to Developing a Holistic Approach to Measurement

MarketingProfs·Requires Registration 9 July 2018
Now that we're halfway into the year, marketers should not only have their annual goals set but also well on their way to accomplishing them. And if those goals were set thoughtfully, they align with the brand's initiatives and with industry trends.
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To Bot or Not to Bot? [Infographic]

MarketingProfs·Requires Registration 2 July 2018
More than 60% of consumers report feeling that chatbots are the way of the future for customer service, and that's great news for businesses.
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Are Chatbots a Good Idea for Your Business? [Infographic]

MarketingProfs·Requires Registration 11 June 2018
Your business has customers. Those customers have questions. What's the best way to answer those questions? You can hire humans, you can use chatbots, or you can use a combination of the two solutions.
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Benchmarking Your Email Metrics Post "GDPR Cleanse"

MarketingProfs·Requires Registration 4 June 2018
Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you needed to or not) reduced the size of your database. But all other things being equal, your performance metrics, engagement, and deliverability should improve.
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Four Key Metrics for Evaluating Event Marketing Performance

MarketingProfs·Requires Registration 24 May 2018
Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance.
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22 Tips to Help Make Free Shipping Profitable [Infographic]

MarketingProfs·Requires Registration 24 May 2018
"Free shipping" is every online shopper's favorite phrase, but the practice of delivering goods with no additional charge can be expensive for brands.
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Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

MarketingProfs·Requires Registration 17 May 2018
Over the past several years, the marketing function has witnessed three significant changes that have transformed the profession so that it can better drive business results and enhance the customer experience.
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Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions

MarketingProfs·Requires Registration 13 April 2018
Welcome to the new age of marketing tech—the era of distributed platforms, microservices, and modularization. The number of available solutions has grown rapidly over the past several years, and marketing channels have been multiplying faster than marketers can keep up. Last year alone, the number of marketing-tech offerings—everything from all-in-one solutions to individual best-of-breed platforms—increased 40%.

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