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  • Next Event


    Hospitality Industry Technology Exposition & Conference

    April 10–11, 2019
    Palau de Congressos
    Palma, Mallorca - Spain

  • Upcoming Event


    Hospitality Industry Technology Exposition & Conference

    Minneapolis Convention Center

    June 17-20, 2019

Voice commerce 2019: Will this be the year it catches up to voice search? 10 January 2019
At the Consumer Electronics Show in Las Vegas earlier this week, Google announced that Google Assistant will be available on 1 billion devices, including TVs and kitchen appliances, by the end of January. Meanwhile, Amazon has sold more than 100 million Alexa devices as of the holiday season. Voice search has never been more popular; voice commerce, less so. Could 2019 be its year?

Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it 19 December 2018
The DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented it.

Tips for retaining clients and growing recurring revenue 11 December 2018
Like any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties.

Blockchain can give torrenting a much-needed makeover 29 November 2018
Torrenting has a bad rep, but can use blockchain and tokenization to encourage a more responsible user base, rewarding users for contributions.

Black Friday, Small Business Saturday, Cyber Monday 2018 sales 26 November 2018
Cyber Monday is estimated to be on track for $7.8 billion in sales today, an 18% YoY increase from 2017. If we hit these numbers, Cyber Monday 2018 will be the biggest online shopping day in U.S. history.

AI is better than ever, so why is our messaging so far behind? 23 November 2018
74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-rex pjs? Here are a few examples of innovative companies who use AI to create messaging that matters.

AI's role in mobile app monetization 20 November 2018
Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud removed.

How brands can use AI to boost their email marketing metrics 19 November 2018
AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing metrics.

Think AI is just for enterprise? Think again. 19 November 2018
Many businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes.

Why all the hype around AI in marketing? 13 November 2018
AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020.

Can you explain the difference between blockchain and Bitcoin? 8 November 2018
Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative.

Voice engine optimization: It's easier than you realize 7 November 2018
More customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're searching.

Using AI to personalize your marketing strategy 5 November 2018
Consumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't reach.

How chatbots can help answer customer questions 2 November 2018
Companies are increasingly using chatbots to answer customer questions and improve CX. Pairing AI with human agents gives customers better, faster answers.

3 ways AI brings personalization to marketing 29 October 2018
AI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations.

4 ways to use immersive technology to change the face of your marketing 26 October 2018
Immersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels real. Here are 4 ways brands use immersive tech to change their marketing.

Customer-led tech to consider: An overview & resource guide 24 October 2018
A rise in the demand for international products, teamed with the shift towards digital commerce and the growth of worldwide shipping, has removed the physical borders of global trade. As such, implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises.

MarTech Conference day 2: throughout the day updates 3 October 2018
Throughout the day updates from day two of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes.

MarTech Conference Day 1: throughout the day updates 2 October 2018
Throughout the day updates from day one of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes.

Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr. 1 October 2018
In our review of last week’s martech news, we highlight BrandTotal closing $6m Series A funding, Salesforce launching Customer 360, and AT&T launching new advertising business Xandr.

An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley 1 October 2018
We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI.

AI is driving a new business function: Digital ethics 26 September 2018
Big data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizations are rising to meet that.

What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten 25 September 2018
We spoke with Tim Weingarten, a product manager at Pinterest, about the platform's inherent shoppable, its evolution into search, and what's next.

For ecommerce brands, the race is on for top spots in voice search 25 September 2018
Smart speakers, like Google Home and Amazon Echo, aren't going away--which means new opportunities for voice search. Brands should act now to stay on top.

Adobe Analytics unveils Virtual Analyst to find insights in unused data 24 September 2018
Analyst to find insights in unused data Adobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data.

5 Chinese martech startups worth keeping an eye on 19 September 2018
When it comes to digital marketing, some of China’s tech companies are leading the way in innovation. Observing them is a great way to gain insight on where the world of martech is headed.

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