Online research is on the rise. With 72% of planners saying they get most of their information from a venue’s website,1 your website needs to do more than showcase beautiful photos – it needs to help you convert event business! Historically, venue selection required a lot of time and effort with RFP submissions, cycles of emails, venue visits, and rounds of proposal reviews. But this long process is in the midst of an evolution. Venues we’ve spoken with recently are seeing the event planning window shortening to as little as 6 – 8 weeks for large corporate events, with even shorter lead times for smaller board room style meetings. To support these shrinking lead times, venues need to provide more information to planners upfront before they ever get a chance to meet them.