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    HITEC HOUSTON

    Hospitality Industry Technology Exposition & Conference

    June 18-21, 2018

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    HITEC DUBAI

    Hospitality Industry Technology Exposition & Conference

    December 5–6, 2018
    Dubai, UAE

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Stop the Insanity!

nSight | Humanizing Travel Intelligence 20 April 2018
We’ve all heard the definition of insanity before – doing the same thing over and over and expecting different results. Yet that’s what’s happening with business intelligence in hotels today. While competing for transient business continues to be difficult and complex, most hotels rely on the same information to price and market. So, other than “uncontrollables” like the economy or market room supply, why should a hotel expect to gain a new advantage over their Comp Set? Consider TravelClicks’ 360 Suite (Rate, Agency, Demand). It’s been essentially the same for many years now.
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Top 5 Challenges We Hear from Revenue Managers in 2018

nSight | Humanizing Travel Intelligence 26 March 2018
One of the great things about our company is the thousands of significant conversations we have with Revenue Managers from all types of hotel organizations around the world. Themes emerge from these connections. They tell a story about how the hotel industry is maneuvering through the peak of one of the greatest RevPar growth cycles ever.
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IDeaS: Ideal Pricing vs. Only Pricing: Revenue Strategy Beyond Price

nSight | Humanizing Travel Intelligence 7 August 2017
Hospitality experts agree that hotels can’t maximize profitability by managing rates alone. When your revenue strategy only focuses on managing price, you can’t deliver optimal results. Managing only price works well when your inventory is not perishable; however, when it comes to hotel rates, your strategy requires a higher degree of sophistication.
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Futurecasting

nSight | Humanizing Travel Intelligence 3 August 2017
Earlier this year we partnered with IDeaS to launch a product that fundamentally transformed the way hotel revenue managers and marketers make decisions [link to press release]. The technology combines algorithmically enhanced historic data (what powers Revenue Management Systems) with new data that shows consumers online search behavior now for future hotel check in dates (what powers advertising technology targeting). Since then, we’ve seen firsthand the “ah hah” moments when hundreds of hotel revenue managers and marketers from around the world when first understand how futurecasting helps make them better at what they are already doing.
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IDeaS: Taking the Direct Approach

nSight | Humanizing Travel Intelligence 13 July 2017
Today’s highly competitive hospitality environment makes increasing the amount of direct business a hotel secures a top priority for all property owners. Direct business comes with fewer third-party fees, higher profit margins and ultimately supports a hotel’s bottom line, and there are several tactics and strategies that help drive more direct bookings for hotel properties.
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WSJ: Maximizing Revenue in Hospitality

nSight | Humanizing Travel Intelligence 30 May 2017
Faced with increasing competition and more options for booking travel, how can hospitality CMOs deliver exceptional customer experiences while optimizing revenue?
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nSight for IDeaS: A Crystal Ball for Marketing & Revenue Management

nSight | Humanizing Travel Intelligence 27 February 2017
Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to achieve what their owners are asking for. I recently had the opportunity to sit down with Clay Jackson, President for nSight Travel Intelligence, to discuss what travel intent data is and how hotels can utilize these insights to gain a competitive advantage and drive more direct bookings.
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Accenture Top Technology Trends for 2017

nSight | Humanizing Travel Intelligence 13 February 2017
Check out the presentation from Accenture. Organizations using data more effectively is an underlying theme. Never before has the hotel industry has the hotel industry needed this type of innovation!
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The Key to Success in 2017? Transient Rate Growth.

nSight | Humanizing Travel Intelligence 13 February 2017
The hot topic at all industry events so far this year is predicting how many more positive years are left in this historic RevPar growth cycle. Conventional wisdom is that, broadly speaking, the hotel industry will see at least a few years of growth at a modest 1-3%.

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