We’ve all heard the definition of insanity before – doing the same thing over and over and expecting different results.
Yet that’s what’s happening with business intelligence in hotels today.
While competing for transient business continues to be difficult and complex, most hotels rely on the same information to price and market. So, other than “uncontrollables” like the economy or market room supply, why should a hotel expect to gain a new advantage over their Comp Set?
Consider TravelClicks’ 360 Suite (Rate, Agency, Demand). It’s been essentially the same for many years now.