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Weekly Roundup #47: Travel, Tech and Social Media

TrustYou brainTRUST Blog 23 November 2018
Happy BLACK Friday, everyone! It’s great to have you back on our blog for another Weekly Roundup! You probably know by now that this is our way of keeping an eye on everything that goes on in hospitality and travel and delivering it to you at the end of every week. Take a look at the latest news and stories to see what’s new and don’t forget to follow us on social media, for even more interesting updates: Facebook, Twitter, LinkedIn, and Instagram!

Weekly Roundup #46: Travel, Tech and Social Media

TrustYou brainTRUST Blog 16 November 2018
We are excited to announce the released of our comprehensive analysis of regional and global hotel review topics. Through our continuous effort in studying and leveraging guest feedback, we have created this report of the different impact scores that affect the performance and reputation of global hotels, as well as in the following markets: EMEA, German-speaking countries (DE/AT/CH), US, APAC, Japan. Extracted from our guest feedback database and its analytics capabilities, the impact scores represent the hotel categories that travelers notice and rate in their online reviews, in order to bring attention to their performance.

Hotel Technology Trends - The Face of Hospitality Tech In 2019

TrustYou brainTRUST Blog 12 November 2018
It’s almost the end of another year and it’s been a thrilling one in hospitality. Travel is more popular than ever, technology innovations are on the rise, and as a result, the guest experience is constantly taking turns for the better.

3 Smart Strategies for More Direct Bookings by Properly Marketing Your Reviews

TrustYou brainTRUST Blog 6 November 2018
Increasing direct bookings - every hotelier’s goal in order to save commissions from OTAs. Online travel agencies have certainly changed the travel industry. As an intermediary between guest and hotel, they create transparency in prices and offer a wide range of accommodation. Independent hotels benefit from big names and major brands such as Booking.com or HRS and their marketing strategies and budgets.

Weekly Roundup #44: Travel, Tech and Social Media

TrustYou brainTRUST Blog 2 November 2018
Greetings fellow readers - welcome back to a new Weekly Roundup! It’s been another exciting week in hospitality and travel and we gathered quite a few pieces of news that we hope you’ll find interesting. Take a look and feel free to follow us on social media for even more updates: we are on Facebook, Twitter, LinkedIn, and Instagram!

Weekly Roundup #39: Travel, Tech and Social Media

TrustYou brainTRUST Blog 28 September 2018
It’s Friday, meaning one thing on our blog: it’s time for the Weekly Roundup! As usual, we paid close attention to the news this week to see what goes on in the hospitality business. Below, you can find a few news and stories, so take a look and don’t forget to follow us on social media: Facebook, Twitter, LinkedIn, and Instagram!

Weekly Roundup #38: Travel, Tech and Social Media

TrustYou brainTRUST Blog 21 September 2018
Hotel rates have gone up in the majority of 40 cities monitored by global hotel metasearch site Trivago. Average Paris hotels recorded the highest monthly rise in September, with a 45% increase to €167 a night. Vancouver saw the most significant decrease over August with the average price per night falling 12% to €187. London remains one of the most expensive European cities with an average hotel price per night of €142, as does Lisbon with €121 per night. Rates have risen by 29% in Vienna and by 38% in Berlin on average this month, making both cities the most expensive they have been so far this year. Average hotel prices in several cities in the US, including Las Vegas, are also the highest they have been this year.

Budget Season - What You Need to Consider for Your 2019 Hotel Tech Stack

TrustYou brainTRUST Blog 20 September 2018
It’s officially budget season, and the growing list of priorities and considerations is currently top of mind when planning for a successful 2019. I know from my own experience that with so many investment options out there, it’s difficult to really know what will bring the most success in 2019. For me, one of my biggest considerations has been the type of technology I need to invest in.

Know Your Business - How Reputation Management Can Help Increase a Hotel's Revenue

TrustYou brainTRUST Blog 14 August 2018
You know that saying that goes something like “Keep your friends close and your guests even closer”? Probably not, but when it comes to hospitality, it would sure make sense. The first rule of any successful business is “know your client!”. Especially in the hotel industry, since we are talking about a people-centric business, with such a personal touch to it, focusing on the guests and their needs is an absolute must and a great advantage, if leveraged right.
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How Technology Impacts The Entire Guest Journey - Part III: The Post-Stay Phase

TrustYou brainTRUST Blog 19 July 2018
It’s time for the final part of our blog series focusing around the recently published eBook: The Hotelier's Tech Stack Guide: Must-Have Technologies That Impact The Guest Journey. Following the guest journey, from the pre-stay phase, to the on-site experience, we broke down the most influential technologies and software that hoteliers absolutely need in order to ensure a seamless guest experience.
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How Technology Impacts The Entire Guest Journey - Part II: The On-Site Phase

TrustYou brainTRUST Blog 5 July 2018
Our most recent eBook, The Hotelier's Tech Stack Guide: Must-Have Technologies That Impact The Guest Journey, serves as an inspiration for our blog series, thoroughly discussing the importance and impact that technology has over every stage of the guest experience. The first part of the blog series is all about the software and systems that hoteliers should rely on during the pre-stay phase - and it can be found here.
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How Technology Impacts The Entire Guest Journey - Part I: The Pre-Stay Phase

TrustYou brainTRUST Blog 30 May 2018
Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so much. Technology innovations are bringing us closer to what used to be perceived as a science-fiction type of future.
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How 'Google My Business' Can Increase Your Hotel's Bookings

TrustYou brainTRUST Blog 3 May 2018
Reviews influence booking decisions, and, needless to say, responding to reviews across the web should be an important part of your hotel’s marketing strategy. Over the past several years, Google hotel reviews have grown in importance as well. In fact, Google reviews highly impact local search rankings for hotels. The more reviews for your business and the more qualitative your reviews are, the more visible your hotel is for potential guests.
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Relevance Of Direct Guest Messaging In Hospitality | Benjamin Jost, TrustYou - ITB Berlin

TrustYou brainTRUST Blog 22 March 2018
At this year's ITB Berlin, our CEO, Benjamin Jost, discussed about the importance of direct messaging in hospitality, through verified statistics. Check out the video recording of the ITB pannel, to learn best practices of direct messaging between hotels and guests, plus research findings regarding guest communication preferences.
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ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern

TrustYou brainTRUST Blog 12 March 2018
In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion included the following questions: How has Mecklenburg-Vorpommern been using customers’ ratings information? How are tourism products customized, and what characterizes innovative quality management? And: to what extent is it possible to professionalize weaker providers as well?
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Weekly Roundup #10: Travel, Tech and Social Media

TrustYou brainTRUST Blog 9 March 2018
It’s Friday once more and that means our Weekly Roundup is back! This week has been super busy for us, we announced new exciting partnerships and participated at ITB Berlin! You can check out our social media accounts to see how that went: we are on Facebook, Twitter, LinkedIn and Instagram! Other than that, we gathered even more hospitality news and stories that were recently published, so read away! Until the next time, have a wonderful weekend!
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Weekly Roundup #9: Travel, Tech and Social Media

TrustYou brainTRUST Blog 2 March 2018
Happy, happy Friday and welcome to the Weekly Roundup! It’s been another busy and productive week in hospitality and travel and we gathered a few news and stories for you. Take a look to get your weekly dose of information and don’t forget, we are social! So follow us on Facebook, Twitter, LinkedIn and Instagram! Until next Friday, have a great, fun weekend!
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Weekly Roundup #4: Travel, Tech and Social Media

TrustYou brainTRUST Blog 26 January 2018
Greeting and welcome to the Weekly Roundup! It’s been another busy week in hospitality, so we gathered and summarized a few interesting news, that you can find below. As usual, we have everything, from news to trends and technology stories, so make sure not to miss them! Also, you can follow our social media accounts, to see what we are up to during the week: you can find us on Facebook, Twitter, LinkedIn, Google+ and Instagram!

2017 Year in Review: A Look Back at Last Year's Biggest Moments

TrustYou brainTRUST Blog 11 January 2018
If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.
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Voice Messaging through AI - The Future Of Communication In Hospitality

TrustYou brainTRUST Blog 5 January 2018
Communication has been used by every civilization in the world. From signs and drawings, to the many different methods that we use everyday, it’s been used to exchange information in a meaningful way. With the rise of technology, communication was even more deeply impacted, which is one of the topics that we approach in our previous post: Technology Trends In Travel: What To Expect In 2018. Newer, easier, and more exciting ways of communicating are being developed every day, and we have now reached a point when we can carry a message to any distance, and through a multitude of channels, with nothing more than our own voices.
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Weekly Roundup #50: Travel, Tech and Social Media

TrustYou brainTRUST Blog 15 December 2017
Greeting, everyone! Another end of the week means another Weekly Roundup on our blog, so make yourself comfortable and enjoy the read! As usual, we gathered the most interesting news and stories that were recently published and summarized them, so you could quickly recap what went on this week in hospitality. Don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn, Google+ and Instagram!) and, until next Friday, have a wonderful weekend!
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Technology Trends In Travel: What To Expect In 2018

TrustYou brainTRUST Blog 28 November 2017
Every day, new and innovative technology is being developed, in order to make hospitality an even more exciting, adventurous and tempting industry. In the 21st century, hoteliers have technology at their fingertips and this gives them a world of possibilities - it's all about digitalization. Now, it's all about finding new ways of optimizing the guest journey and making hotels and destinations much more appealing to travelers than they were in the past. Since we are peaking into a brand new year, let's get some insights into the technology trends that will impact 2018 the most. After all, the key to success in any business, but especially in hospitality, is to be one step ahead at all times. Make sure that you are prepared for what's to come and make the most out of what technology throws your way, in order to appeal even more to your guests and make things easier and faster.From virtual reality to artificial intelligence, we made it our mission to break down the most hyped tech trends
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Virtual Reality In Travel - Should Your Hotel Embrace It?

TrustYou brainTRUST Blog 30 October 2017
When the Lumière brothers pioneered a little concept called cinematography, back in 1896, the moving image of a train arriving in a station was incredibly mind-blowing for people everywhere. It fact, it was so unbelievable that it is said the first audience ran away screaming from the theater because they felt like the train was coming right at them and they perceived it as a real danger. Fast forward more than a century and we are now running towards such concepts instead of away from them. Even the rise of 3D, once the movie Avatar aired, seems to be such a thing of the past, not to mention the first movie ever made. We are constantly looking for the new and exciting and there are very few things seem to impress us nowadays. Virtual reality, however, is one of them.
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Weekly Roundup #43: Travel, Tech and Social Media

TrustYou brainTRUST Blog 27 October 2017
Another week has quickly gone by, so it’s time for a new Weekly Roundup! As usual, you can get your weekly dose of information on our blog, because we always make sure to put together a summary of the week’s most interesting and important hospitality news and stories. So make sure to take a look and enjoy! You can also follow us on social media, to get daily updates - we have Facebook, Twitter, LinkedIn, Google+ and Instagram!
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The Independent Hotel Series - Part IV: Putting the 'personal' in personalization

TrustYou brainTRUST Blog 26 October 2017
We have made our way to the last part of our Independent Hotel Series, the extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. Up until now, we talked about how an independent hotel can make the most out of its non-branded status, through finding and marketing what makes it different, carefully working on the SEO, mobile optimization and everything that technology throws its way and also, we focused on reviews and the importance of online reputation management.
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Millienials Are Choosing OTAs - How Can Reviews Influence Their Decisions?

TrustYou brainTRUST Blog 29 August 2017
It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.

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