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2017 Year in Review: A Look Back at Last Year's Biggest Moments

TrustYou brainTRUST Blog 11 January 2018
If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.
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Voice Messaging through AI - The Future Of Communication In Hospitality

TrustYou brainTRUST Blog 5 January 2018
Communication has been used by every civilization in the world. From signs and drawings, to the many different methods that we use everyday, it’s been used to exchange information in a meaningful way. With the rise of technology, communication was even more deeply impacted, which is one of the topics that we approach in our previous post: Technology Trends In Travel: What To Expect In 2018. Newer, easier, and more exciting ways of communicating are being developed every day, and we have now reached a point when we can carry a message to any distance, and through a multitude of channels, with nothing more than our own voices.
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Weekly Roundup #50: Travel, Tech and Social Media

TrustYou brainTRUST Blog 15 December 2017
Greeting, everyone! Another end of the week means another Weekly Roundup on our blog, so make yourself comfortable and enjoy the read! As usual, we gathered the most interesting news and stories that were recently published and summarized them, so you could quickly recap what went on this week in hospitality. Don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn, Google+ and Instagram!) and, until next Friday, have a wonderful weekend!
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Technology Trends In Travel: What To Expect In 2018

TrustYou brainTRUST Blog 28 November 2017
Every day, new and innovative technology is being developed, in order to make hospitality an even more exciting, adventurous and tempting industry. In the 21st century, hoteliers have technology at their fingertips and this gives them a world of possibilities - it's all about digitalization. Now, it's all about finding new ways of optimizing the guest journey and making hotels and destinations much more appealing to travelers than they were in the past. Since we are peaking into a brand new year, let's get some insights into the technology trends that will impact 2018 the most. After all, the key to success in any business, but especially in hospitality, is to be one step ahead at all times. Make sure that you are prepared for what's to come and make the most out of what technology throws your way, in order to appeal even more to your guests and make things easier and faster.From virtual reality to artificial intelligence, we made it our mission to break down the most hyped tech trends
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Virtual Reality In Travel - Should Your Hotel Embrace It?

TrustYou brainTRUST Blog 30 October 2017
When the Lumière brothers pioneered a little concept called cinematography, back in 1896, the moving image of a train arriving in a station was incredibly mind-blowing for people everywhere. It fact, it was so unbelievable that it is said the first audience ran away screaming from the theater because they felt like the train was coming right at them and they perceived it as a real danger. Fast forward more than a century and we are now running towards such concepts instead of away from them. Even the rise of 3D, once the movie Avatar aired, seems to be such a thing of the past, not to mention the first movie ever made. We are constantly looking for the new and exciting and there are very few things seem to impress us nowadays. Virtual reality, however, is one of them.
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Weekly Roundup #43: Travel, Tech and Social Media

TrustYou brainTRUST Blog 27 October 2017
Another week has quickly gone by, so it’s time for a new Weekly Roundup! As usual, you can get your weekly dose of information on our blog, because we always make sure to put together a summary of the week’s most interesting and important hospitality news and stories. So make sure to take a look and enjoy! You can also follow us on social media, to get daily updates - we have Facebook, Twitter, LinkedIn, Google+ and Instagram!
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The Independent Hotel Series - Part IV: Putting the 'personal' in personalization

TrustYou brainTRUST Blog 26 October 2017
We have made our way to the last part of our Independent Hotel Series, the extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. Up until now, we talked about how an independent hotel can make the most out of its non-branded status, through finding and marketing what makes it different, carefully working on the SEO, mobile optimization and everything that technology throws its way and also, we focused on reviews and the importance of online reputation management.
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Millienials Are Choosing OTAs - How Can Reviews Influence Their Decisions?

TrustYou brainTRUST Blog 29 August 2017
It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.
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Weekly Roundup #32: Travel, Tech and Social Media

TrustYou brainTRUST Blog 11 August 2017
Hello again, dear readers! Welcome to our Weekly Roundup! Every end of the week, we make it our mission to deliver to you a summary of the most interesting and relevant recent news. So here is what we found this week, we hope you enjoy the read and come back next Friday, for another Roundup!
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Weekly Roundup #31: Travel, Tech and Social Media

TrustYou brainTRUST Blog 4 August 2017
Greetings, everyone and welcome to our Weekly Roundup! As usual, during this week, we gathered every single piece of information that sparked our interest and we guarantee that you’ll find them interesting as well. So take a look at the headlines and, for more daily news and stories, make sure to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram!
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How to Achieve Organizational Change through Customer Feedback

TrustYou brainTRUST Blog 20 June 2017
Organizational change CAN be achieved through customer feedback, that is why hotels must look into ways to collect information from your guests. Everyone who stays in your hotel should be presented with ways that enable him or her to give feedback, because the feedback you received helps to improve the customer experience. This article will take you through the entire process of asking for feedback. It will teach you many useful things that will prove to be efficient now and in the future.
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Weekly Roundup #22: Travel, Tech and Social Media

TrustYou brainTRUST Blog 2 June 2017
Hello, fellow readers and happy Friday! Once again, we welcome you to our Weekly Roundup! You know why you’re here: you can take a look at the most important and interesting news that have surfaced the media this week and go through a quick recap before you wander off into the weekend!
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How to make your hotel's social media a source for travel inspiration (II) - Instagram & Pinterest

TrustYou brainTRUST Blog 30 May 2017
In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked about how you can optimize your hotel’s Facebook and Twitter profiles, in order to make sure that they appeal to travelers and are going to be a reason for them to choose and book your hotel.
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APIs and how to use them to increase bookings

TrustYou brainTRUST Blog 17 May 2017
Consider, in your experience, the rarity of true leadership and the unusual nature of reliable leadership. While leadership has nothing to do with time in a position or age, it is a reflection of accountability, confidence, responsibility and wisdom.
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Weekly Roundup #17: Travel, Tech and Social Media

TrustYou brainTRUST Blog 28 April 2017
Welcome, everyone, to our latest Weekly Roundup! As you probably already now, we have made it our mission to deliver the most interesting and exciting news from the hospitality industry every end of the week. It’s our way of keeping up with the travel and tourism business, which is constantly changing and expanding. So let’s make sure that we are up to date with everything that went on this week!
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Weekly Roundup #13: Travel, Tech, and Social Media

TrustYou brainTRUST Blog 31 March 2017
It was announced this week that AccorHotels, the management of Potel & Chatbot and Edmond de Rothschild Investment Partners have entered into exclusive negotiations to acquire the Group's entire share capital. Edmond de Rothschild Investment Partners and AccorHotels will respectively hold 51% and 40% of the share capital. The proposed transaction is currently under specific review by the competition authority.
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Are Chatbots the Key to Guest Satisfaction?

TrustYou brainTRUST Blog 2 March 2017
If you ever had to call customer support, regardless of the specialty, you are familiar with the generic robot voice and elevator music at the beginning of the call. “Thank you for calling X. For Y related inquiries, please press 1”. Truth being told, no one can deny the functionality and the value of the chatbots. They help you get past the basic part of your demand, getting you from A to… well, M. But in the end what you really want, the reason why you made the call, is to talk to an actual person. To have a fellow human help you with your issue. To get to Z.
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2 Questions You Should Ask Before Adding Amazon Echo to Your Hotel Room

TrustYou brainTRUST Blog 24 January 2017
Amazon will increasingly subsidize Echo by bundling content (think music, video) with the device,” Forrester Principal Analyst Thomas Husson told Yahoo Finance. "They can afford this since this is not core to their business model: the end-goal is to facilitate interactions." The last two words of Husson’s quote summarize what Amazon Echo can do for the hospitality industry: facilitate interactions. Indeed, that’s one of the reasons why the Wynn hotel recently announced that it’ll be putting Echo in all 4,748 of its hotel rooms by summer 2017. The question remains: is this beneficial or unnecessary?
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2017 Will Be The Year of the Hotel Guest

TrustYou brainTRUST Blog 9 January 2017
Each year, we at TrustYou get out our Magic 8 Balls and fortune teller caps to see if we can predict the future of the hospitality industry. This year, we see a bright future for hotels and their guests. This prediction unveiled itself without any sort of magic, but rather by consulting with many of the major news publications, plus industry experts and sources. Read ahead to find out what key hospitality trends we expect for 2017.
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3 Ways to Use Hotel Text Messaging to Increase Revenue

TrustYou brainTRUST Blog 4 January 2017
Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services.
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Event Recap: Travel Tech Leadership Summit + Oktoberfest!

TrustYou brainTRUST Blog 3 November 2016
On Thursday, September 29, 2016, over 30 leaders from travel, hospitality, and technology sectors arrived at TrustYou's Travel Tech Leadership Summit in Munich, Germany for a day of conversation and collaboration. The 3rd annual Leadership Summit presented by TrustYou was held during Munich's most popular event of the year, Oktoberfest! In true Bavarian tradition, the summit began with a Weißwurstbreakfast, where TrustYou co-founder Jakob Riegger tapped the keg for the attendees to enjoy, while fellow co-founder Benjamin Jost greeted the attendees and kicked off the day's sessions.
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Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

TrustYou brainTRUST Blog 19 October 2016
Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable.
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Win Against OTAs with Post-Stay Feedback

TrustYou brainTRUST Blog 12 October 2016
In this blog series, “Break Away from the OTA”, we have already discussed how hotels can counter OTAs during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue with strategies that impact post-stay feedback. Did you know that nearly half of a hotel’s published online reviews are solicited from the hotel itself? While this may be a lot of work for the hotel, the end result is well worth the effort. Solicited guest reviews are positive 81% of the time and result in 8% higher scores for the hotel. Therefore, hotels should make use of any opportunity to encourage their guests to review their stay. More reviews equals better scores, higher rankings, and more bookings!
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Hotelier Q&A: The Hotel Tech Stack And the Best Hotel Tech Investments

TrustYou brainTRUST Blog 11 October 2016
A lot can change in just a few years – especially in the hospitality industry. For today's hotelier, creating and maintaining a hotel tech stack is a constant challenge. David Tuza began his career in hospitality as the 10th employee at a then little-known company called SiteMinder. Pretty soon, the Australian-based company known for its cloud-based hospitality software had gone global, expanding to over 400 employees with over 22,000 hotels under its belt.
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Back to the Basics: Is Hotel Wi-Fi an Amenity or a Necessity?

TrustYou brainTRUST Blog 4 October 2016
Hotels may debate over which amenities to offer at their property, but travelers agree: the one they want most is hotel Wi-Fi. A Hotels.com survey determined that over half of all hotel customers wish free wireless internet was available at all hotels. TripAdvisor confirms this finding, stating 46% of travelers would specifically book a different hotel if their first choice didn’t offer complimentary hotel Wi-Fi. These customer bases are too high to ignore. Internet has become a utility, like hot water or electricity, rather than an optional service. Guests have online access everywhere, from fast food restaurants to bus stops. It only makes sense that a place travelers are spending a third of their day (or more) should offer Wi-Fi as well, especially since hotels can use this access to their advantage during a guest’s stay as well.
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TrustYou 6.0: Introducing a Brand New TrustYou

TrustYou brainTRUST Blog 20 September 2016
This past year, we as consumers have experienced some extreme updates of some of our favorite apps and devices. From Instagram to Snapchat, to the new iOS 10, 2016 definitely seems like the year of positive changes. To provide our users with a similar exciting experience, TrustYou is proud to release our most significant updates to the product’s user interface! We are happy to introduce, TrustYou 6.0.

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