For decades, the hotel industry has lagged its peers in the adoption of technology to optimize business, and it doesn’t appear to be catching up anytime soon.
Just this week, Sabre CEO Sean Menke said at the Skift Tech Forum that hotel technology is about a decade behind the airline industry’s solutions for pricing, distribution and personalization.
Meanwhile, travelers’ wants and needs are evolving at such a rapid pace that hotels often find themselves caught in a tough cycle: chasing the “next best thing,” falling short and providing a lackluster experience.
The fragmented nature of the hospitality industry is holding back innovation, leaving hoteliers unable to do what they do best: anticipate their guests’ needs and deliver an experience that compels them to return.
As such, disruptors are having a feeding frenzy at the industry’s expense.