You know you want to get away for a bit but have no particular destination in mind. So you turn to your smartphone, tablet or desktop and start surfing the net looking for inspiration. You dream about sea, surf, beach view rooms, mountain cabins, good eateries, activities and spa treatments you would love to try out. Now you need to figure out the where, when and how – so many choices. Is your hotel there in the traveler’s journey to ensure their online experience moves them onto your hotel doorstep?