Hospitality Industry Technology Exposition & Conference
June 18-21, 2018
Hospitality Industry Technology Exposition & Conference
December 5–6, 2018
Lodging Interactive Blog 15 May 2018
Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online static e-brochures to becoming more experiential. Online hotel website experiences sell rooms and create loyal guests. Yet, for the majority of hotel websites, the experience remains mediocre and “ok” at best. Think about it, when you visit a hotel website you are basically on your own without any human connections or the ability to engage and ask questions that you are sure to have when you consider booking a hotel online. Why is that? It’s 2018 after all, so it can’t be a technology issue or is it?
Lodging Interactive Blog 22 April 2018
Typically when it comes to social media updates, Facebook is leading the charge with the most significant changes and the largest number of them. When our last newsletter ran, Facebook was busy tackling the privacy debacle they’re now in. At the end of the day, we firmly believe Facebook remains key to any hotel’s social media and engagememnt strategy. Here are the social media updates that have happened in the last two weeks and how they will affect those in the hospitality industry.
Lodging Interactive Blog 24 January 2018
If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, or an actual person who can help you immediately?
Lodging Interactive Blog 14 January 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the roll-out of its CoMMingle AI social media management platform for the hospitality industry. A hospitality industry first, CoMMingle AI leverages the power of IBM’s Watson Supercomputer, enabling Lodging Interactive to analyze big data sets across Facebook, Instagram and Twitter through the use of Artificial Intelligence technologies.
Lodging Interactive Blog 26 September 2017
Two-thirds of the world’s population has a mobile phone and, with this global rise of mobile usage, people have higher expectations from their mobile exchanges with hotels. When guests or prospective guests have a great mobile experience with a hotel, it sets a high service level they expect to get every time. It’s when this level is not met that it can start to impact negatively on your hotel. As a result, it has become critical that hoteliers learn to leverage their mobile marketing to capture those mobile bookings.
Lodging Interactive Blog 29 August 2017
Customer service has come a long way in the last hundred years but the most dramatic changes have happened - and quickly - in the last thirty. We have gone from brick and mortar shopping to online shopping - from using travel agencies for vacation bookings to searching social networks and using messaging apps. The post The Changing Face of Customer Service for Hotels appeared first on Lodging Interactive.
Lodging Interactive Blog 21 June 2017
What seemed like something far into the future is right here, right now. Alexa, turn off the bedroom lights. Siri, find me a luxury hotel in downtown Chicago. Hey Google, show me photos from my stay at Hotel ABC. Asking assistance or search using your own voice simplifies what you want and the right result should happen, right? Read on for Google’s Focus on AI-First and the Implications for Your Hotel.
Lodging Interactive Blog 15 March 2017
There is no doubt that, as consumers, we are always looking for solutions that save us time. Time is the one factor in our daily lives of which we never seem to have enough of. Large consumer brands such as Amazon, Best Buy, Comcast, and many others understand this important human factor and take advantage of opportunities to return “time” back to consumers. But how are they doing this and why haven’t hotel brands followed suit?
Lodging Interactive Blog 7 March 2017
In the first part of our hotel website redesign series, we discussed the importance of backing up and recording all the features of your old website. Now comes the all-too-important and often neglected part - planning! Think of it this way: A hotel website redesign is like the remodeling your home kitchen. You wouldn't want The post Tips for a Successful Hotel Website Redesign - Part 2 appeared first on Lodging Interactive.
Lodging Interactive Blog 28 February 2017
You might ask why it is necessary to do a hotel website redesign. After all, redesigning a hotel website takes time and money. While this is true, you might want to reconsider a few critical reasons for needing to make the changes.
Lodging Interactive Blog 11 October 2016
Lodging Interactive, the leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its expanded CoMMingle Live ChatSM service to now include real-time sharing of hotel promotional materials during online chats with potential guests.
Lodging Interactive Blog 21 September 2016
You know you want to get away for a bit but have no particular destination in mind. So you turn to your smartphone, tablet or desktop and start surfing the net looking for inspiration. You dream about sea, surf, beach view rooms, mountain cabins, good eateries, activities and spa treatments you would love to try out. Now you need to figure out the where, when and how – so many choices. Is your hotel there in the traveler’s journey to ensure their online experience moves them onto your hotel doorstep?
Lodging Interactive Blog 23 August 2016
Facebook Messenger is one of many messaging services offering immediate customer response. The particular features offered by each app as well as what demographic it attracts determine what content fits and which app should be used. The main purpose of these apps is to connect people together by sending free messages, pictures and videos.
Lodging Interactive Blog 25 July 2016
Add Pokémon Go to your 2017 Hotel Budget. No, this is not a typo. If you have watched the news lately or seen people actually playing the game, you know Pokémon Go is hot right now. Want the general name for it? It’s called “Augmented Reality”.
Lodging Interactive Blog 13 July 2016
When you update your website with relevant, high quality content the search engines have even more information to provide for search queries. In addition, the more you update your site the more the search engines will visit your site. When the search engines visit your website, you have more opportunity to increase your rankings in the search engine results. Search engines notice when something new is added to a website and then rearrange the site’s ranking. A key point to remember when adding content is that it’s the quality that matters not the quantity. Your content needs to be relevant, current and engaging if you want to impress the search engines. Adding pages with low quality content that is filled with keywords will get you nowhere fast. You may, in fact, get penalized for this.