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Introducing Chad Baldwin, Vice President of Sales and Business Development

Koddi Blog 15 August 2018
On the heels of winning a place on Inc’s 5000 Fastest Growing Companies in America list, I sat down with one of Koddi’s newest team members, Chad Baldwin, to discuss his new role as Vice President of Sales and Business Development, and his focus on further enabling the company’s growth in 2018 and beyond.

Google Testing Variable Occupancy in Germany

Koddi Blog 24 May 2018
An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single occupancy, where family/leisure travelers often have multiple occupants per room. All metasearch publishers except Google have offered an occupancy designation for a while. This can be an important indicator for hoteliers depending on what sort of travelers they are trying to target, and it’s important for the traveler since the room rate varies, typically, based on the occupancy.

Using Occupancy Data to Improve Metasearch Performance

Koddi Blog 5 April 2018
A year ago, we first wrote about the power of occupancy-based bidding on the Koddi blog, and so today seems like the perfect day for a refresher on what occupancy-based bidding is and what has changed in the past year. What is occupancy-based bidding? Occupancy-based bidding is leveraging the occupancy data that you already own and the bidding tools available on metasearch publishers to shift your bids and budget to in-need markets and properties.

Blockchains in the Travel Industry

Koddi Blog 29 January 2018
As blockchain technology continues to grow in popularity, it’s only natural that we will see it in more industries. And with all the blockchain buzz, we have been asked, “How can this technology be applied to the travel industry and will there be any perceived benefits?”

What You Need to Know About Facilitated Bookings

Koddi Blog 13 December 2017
When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding. However, there are also a lot of external factors outside of our direct control–such as whether or not an advertiser’s landing page is optimized to help guide customers through the booking funnel.

Scaling Koddi's Travel Solutions

Koddi Blog 7 December 2017
Today is a tremendous day for the Koddi team. This morning, we announced the acquisition of the former HookLogic travel business from market leader Criteo. Here’s a link to the announcement we made this morning. I wanted to provide additional color as to why this is not only important for the growth and success of Koddi and the new team joining us, it’s an important step to help our travel partners do a better job connecting with their customers.

Five Ways to Improve Your Website Conversion Rate

Koddi Blog 4 December 2017
If the goal of your metasearch campaign is to get clicks that turn into bookings, it’s important to create a smooth booking experience for users once they land on your website. We looked at multiple hotel sites to gather data on some of the ideal practices to improve conversion rates for bookings.

How AI is Changing the Travel Industry

Koddi Blog 2 November 2017
Artificial intelligence, machine learning, and neural networks are words that are often seen in today's business technology headlines. Are robots taking over the world? Or are they just here to help you find the best hotel for your next holiday? Artificial intelligence may seem like the bane of some futuristic, The post How AI is Changing the Travel Industry appeared first on Koddi | Metasearch and Facebook Ads for Travel Brands.

SCORE-POWERED Metasearch with IgnitionOne

Koddi Blog 29 September 2017
This week we announced a partnership with IgnitionOne that will enable Koddi to deliver SCORE-POWERED Metasearch to our clients. This newly integrated capability enables marketers to leverage IgnitionOne’s SCORE-POWERED Audiences for metasearch – and use the intelligence of first-party user engagement to inform bids for sponsored listings on metasearch results pages.

The Importance of Rate Parity for Travel Brands

Koddi Blog 19 July 2017
When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for visibility and popularity among the same group of customers. The second is their own rates, as represented across the rest of the web from other advertisers.

Understanding Price Competitiveness

Koddi Blog 11 May 2017
It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: The post Understanding Price Competitiveness appeared first on Koddi Hotel Ads and Metasearch Optimization.

Why (and How) Price Accuracy Will Affect Your Performance

Koddi Blog 11 April 2017
Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push your campaign’s positioning into terra incognita, it will also impact your CVR once users start landing on higher prices than they clicked. This is why we take price accuracy very seriously at Koddi and built real-time price accuracy alerts into the platform from day one.

Drive More Bookings With Occupancy Data

Koddi Blog 5 April 2017
Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in the way they prioritize budget and target users. By utilizing these bidding levers and internal occupancy data, it is possible to drive incremental bookings where and when they matter most. When done correctly, advertisers are able to improve current campaign performance in the following ways:

3 Fundamental Practices of Metasearch Management

Koddi Blog 23 November 2016
We all know the power of 101 – fundamental knowledge. In practice, what is fundamental leads to advanced applications and continuous pursuit of improvement. Today we wanted to share some fundamental practices of metasearch campaign management that we have always found helpful.

How To Add Basic Hotel Booking to Chat

Koddi Blog 7 November 2016
In the past years, we’ve seen an explosion of chat bots across multiple industries. Many times we are asked what can a chat bot do, and how would it benefit our product? In our experience, chat bots need to be tailored specifically to what a client would want otherwise, there is a very generic feeling to these bots (much like calling into an automated call center). So how can we make a bot succeed in an area crowded with thousands of existing bots?

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