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Why Revenue Management and Marketing Must Align

Net Affinity | Conversion Optimisation for Savvy Hoteliers 21 June 2018
Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. However, what is less known is that to really see a boost in your revenue you must align them. The task of the marketing team is to generate demand through connection with potential guests.
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7 Booking Engine Hacks Every Revenue Manager Should Know

Net Affinity | Conversion Optimisation for Savvy Hoteliers 7 June 2018
In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. One part of this strategy is of course your marketing but what about when the traffic actually reaches your booking engine. Are you maximising this experience in order to increase bookings? Use these 7 tips to make a positive impact on your e-commerce sales and improve your direct revenue.
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Hotel Revenue Management-The Friday 5

Net Affinity | Conversion Optimisation for Savvy Hoteliers 27 April 2018
This week, we’ve found some articles with great advice to improve your hotel revenue strategy and win more business direct. Tnooz looks at smart hotels that try things a little differently and HospitalityNet have a top 10 checklist to maximise revenue across your hotel.
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A Revenue Manager's Daily Checklist

Net Affinity | Conversion Optimisation for Savvy Hoteliers 26 April 2018
Revenue Managers are a key asset in every hotel, overseeing the distribution strategy of the hotel and managing day to day yield operations. The job description may vary from hotel to hotel, but one thing that stays the same is the ability to optimise profit and increase the average daily rate (ADR) for the hotel.
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Hotel Pricing Strategies - The Friday 5

Net Affinity | Conversion Optimisation for Savvy Hoteliers 20 April 2018
This week we're looking at pricing strategies and how the best revenue managers maximise room revenue. These articles cover supply and demand,� how� competition� affects rates and how psychological pricing tricks can increase conversion. Check them out! 1. Yield Management Strategies: The Right Hotel Room Pricing Yield management can be defined as� selling a product or service to the The post Hotel Pricing Strategies - The Friday 5 appeared first on Net Affinity Blog.
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Hotel Supply and Demand: How to Maximise Room Revenue

Net Affinity | Conversion Optimisation for Savvy Hoteliers 19 April 2018
The law of supply and demand is one of the most basic, and also one of the most important, microeconomic principles. The relationship between supply and demand determines how the price for a good or service is decided on. An increase in demand without a change in supply will increase the price and conversely a decrease in demand without a change in supply will decrease the price.
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16 Tips to Improve Hotel Bookings and Increase Revenue

Net Affinity | Conversion Optimisation for Savvy Hoteliers 26 February 2018
Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is the key to increasing your bottom line.
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8 Traits Every Successful Revenue Manager Needs

Net Affinity | Conversion Optimisation for Savvy Hoteliers 22 January 2018
Have you ever wondered what it takes to become a successful Revenue Manager? Or is your hotel in the position of recruiting a Revenue Manager that will help your hotel reach and exceed your revenue targets? Revenue Managers have a more diverse skill-set than their name would suggest and have one of the most business-critical roles in the hotel. The Revenue Manager has a key role in getting guests through the doors during periods of high and low demand. This article will uncover the 8 traits every successful Revenue Manager needs to do the job!
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Discover Untapped Markets And See Your Profit Grow

Net Affinity | Conversion Optimisation for Savvy Hoteliers 12 January 2018
This week we’ve been thinking about how hotels discover and use previously unknown markets. New growth areas are emerging that hotels may have to cater for this year as a knock-on effect of societal and global financial changes, but how do you discover them?
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Travel Giants Reveal Latest Hand

Net Affinity | Conversion Optimisation for Savvy Hoteliers 1 December 2017
This week we’ve been keeping a close eye on industry updates with OTAs (Online Travel Agents), Google and Airbnb. All of which seem to be making big leaps with the technology they’re using to offer bigger and better experiences to their users.
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[Infographic] 6 Ways To Use Events To Increase Your Bottom Line

Net Affinity | Conversion Optimisation for Savvy Hoteliers 28 November 2017
Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come in the form of a big football match, or concert coming to town, or alternatively, they could come on a smaller scale such as a local festival or community event.
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5 Ways To Protect Your Hotel Brand Online And Increase Profit

Net Affinity | Conversion Optimisation for Savvy Hoteliers 3 October 2017
A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With so many travel websites, it may seem like an arduous task but it doesn’t have to be. If the responsibility is shared across staff members in your hotel the task will become less daunting and you’ll be more effective at spotting inconsistencies and mistakes.
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Meeting Internal Challenges For Revenue Management

Net Affinity | Conversion Optimisation for Savvy Hoteliers 30 August 2017
It’s challenging being a Revenue Manager! Whether you’re in a large city-centre hotel, or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too little time, being number one! Many of these challenges come from client demands, but in this piece, we’re discussing the internal challenges faced by Revenue Manager, or the member of staff with responsibility for Revenue Management. These are generally a little easier to fix than external factors and can have a big impact on a Revenue Managers efficacy and efficiency.
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3 Ways To Go Viral And Generate Bookings

Net Affinity | Conversion Optimisation for Savvy Hoteliers 17 August 2017
In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest and revenue in the long term. However, to get your marketing campaign to stand out from the crowd and perhaps even go viral, you’ll need to capture the attention of your audience in a bigger way. If you scroll through your news feed on Facebook, Twitter or Instagram you will quickly come across a controversial Ad, article or statement that will generate a huge reaction, and gain momentum through sharing and engagement on the web.
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[INFOGRAPHIC] 18 Tips To Boost Hotel Bookings And Get More Revenue

Net Affinity | Conversion Optimisation for Savvy Hoteliers 15 August 2017
Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for your hotel in your specific market is what’s important – what works for an urban city-centre boutique hotel won’t necessarily work for an idyllic countryside hotel with a spa.
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Revenue Strategies & Tips to Increase Direct Bookings

Net Affinity | Conversion Optimisation for Savvy Hoteliers 4 August 2017
This week, we’ve found some articles with great advice to improve your book direct strategy. Robert Rauch, President of RAR Hospitality, writes about finding the right tools to invest in for your hotel’s success. Econsultancy takes a look at 4 ways hotels can increase their direct bookings, taking tips from Premier Inn’s success. We’ve also rounded up articles on driving direct business via your Facebook page, the omnipresence of Google for hotels (and everyone else), and responses from Marriott and Hilton to a controversial recent study from Piper Jaffray.

Competition Authority Urges Hotels to Step Up Pricing Strategy

Net Affinity | Conversion Optimisation for Savvy Hoteliers 14 July 2017
This week, the Competition and Markets Authority encourages hotels to step up their pricing strategy on OTAs. After finding that 47% of hotels surveyed were not aware that Booking.com and Expedia had agreed to drop price parity clauses, they published guidance for hotels on varying their prices across different OTAs. Additionally, data insights have been published to reveal what companies across the travel space should focus on to improve their search visibility. These include a ‘highly browsable experience,’ meaning one designed for easy navigation and focused on relevant content. You can also take a look at articles from the week on becoming mobile-friendly, building hotel loyalty programs, and marketing mistakes.
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Use Past, Present and Future Data in Your Revenue Management

Net Affinity | Conversion Optimisation for Savvy Hoteliers 13 July 2017
What should revenue managers base their decisions on? At the core, Revenue managers must base their decisions on data. Potential guests are easily overwhelmed when they’re visiting dozens of websites and looking at hundreds of hotels. When they get to your website, ensure that it’s different. Make your website a haven of carefully-selected images, content and rate plans.
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The 4 Best Rate Plans for Hotels (and Why)

Net Affinity | Conversion Optimisation for Savvy Hoteliers 28 June 2017
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is your customer planning to visit your hotel for business, or pleasure? What are their expectations when they make their initial date search? When they’re visiting your hotel website, what do the images they see on the homepage represent? What do your images and copy in the Bedrooms, Food and Beverage, Golf and Spa pages represent?
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8 Challenges You'll Face When Implementing a Revenue Strategy [for Independent Hotels]

Net Affinity | Conversion Optimisation for Savvy Hoteliers 21 June 2017
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value for each guest. In the second article in our Challenges for Independent Hotels series, we cover difficulties often faced by revenue managers who are trying to implement robust revenue strategies.
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How To Build & Analyse Successful Hotel Rate Plans

Net Affinity | Conversion Optimisation for Savvy Hoteliers 15 June 2017
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is your customer planning to visit your hotel for business, or pleasure? What are their expectations when they make their initial date search? When they’re visiting your hotel website, what do the images they see on the homepage represent? What about your images and copy in the Bedrooms, Food and Beverage, Golf and Spa pages?
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Why Rate Disparity Matters, and What to Do About It

Net Affinity | Conversion Optimisation for Savvy Hoteliers 14 June 2017
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s not good! So what can hotels do?
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Tips to Evaluate and Succeed with Hotel Tech

Net Affinity | Conversion Optimisation for Savvy Hoteliers 9 June 2017
This week’s round up of reads starts with a great piece from Snapshot, focusing on how to evaluate technology to succeed faster and better. We’re also looking at the selection process for that technology, and how to truly focus on customer over product – sometimes easier said than done!
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[Infographic] What Makes a Successful Revenue Strategy?

Net Affinity | Conversion Optimisation for Savvy Hoteliers 8 June 2017
The travel industry is competitive, fragmented and swiftly changing. In that environment, an intelligent, flexible revenue strategy is the only path to success. Independent hotels face a unique set of opportunities and challenges when it comes to developing a solid revenue strategy.
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6 Ways to Grow Direct Bookings with Booking Engine Data

Net Affinity | Conversion Optimisation for Savvy Hoteliers 7 June 2017
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data can be used to give your direct bookings a strong boost.
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Improve Your Hotel's Revenue Strategy with Proper Segmentation

Net Affinity | Conversion Optimisation for Savvy Hoteliers 29 May 2017
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on which areas of business they’d like to grow and develop. Firstly, let’s nail down exactly what we mean by segmentation. For our purposes segmentation is “the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.” Segmentation allows you to tailor your strategy to precisely match the needs of different aspects of your market, increasing bookings, revenue and guest satisfaction.

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